Paradise Found: Exploring Manuel Antonio, Costa Rica’s Tropical Gem!

BY  Sibashree Oct 29, 2025

I was watching the interview of Jacob Nitter Sorensen, CEO, Air Greeland, on CNN. In this video, he has shared how the new airport in Nuuk has boosted tourism in Greenland. Greenland had 141000 visitors in 2024, and the CEO of Air Greenland said,  “We are aiming for high quality premium passengers rather than mass numbers and hoards.” This says how Nuuk, the capital of Greenland, is approaching tourism in the upcoming years with its Inuit heritage, Danish influence, and modern innovation. Furthermore, its location between fjords and mountains is a favorite of travelers seeking offbeat adventures that are beyond expectations.  In this guide, I will share essential Nuuk, Greenland travel tips and show you how to explore Nuuk, Greenland for Arctic adventure seekers, including hidden gems, cultural etiquette, accessibility, budget hacks, and more. Cruises And New Flights To Nuuk: How Is Nuuk Approaching Tourism In The Future? After setting a record in 2024, Nuuk is again expecting a tourism boom in 2025. So, the parliament has come up with a new law to restrict the arrival of large cruises and boost local businesses. Overall, this move echoes the words of Jacob Nitter Sorensen, who said Greenland is looking for quality tourism over quantity.  In addition, with a direct flight route from Newark, it has become easier for travelers to access this arctic region. Furthermore, with United Airlines showing the way, services such as Air Greenland, Icelandair, and Scandinavian Airlines are now offering direct flights to Nuuk.  However, with this improved accessibility, Nuuk is facing a challenge with its infrastructure. For example, there is a lack of proper road connectivity. So, the visitors have to rely on snowmobiles, boats, and air travel for transportation.  To combat these challenges, Visit Greenland is now extending the tourism season and diversifying tourism across many communities. Thus, it is trying to keep tourism in Nuuk and overall in Greenland sustainable and manageable. How To Reach Nuuk, Greenland?  You have to reach Nuuk, Greenland, by air, or you will have to take a cruise.  1. By Air Now, you will get a direct flight from the USA to Nuuk, Greenland (June 2025). Furthermore, it is well-connected by air to many other countries, such as Canada, Iceland, and Denmark.  Even today, the easiest way to reach Nuuk is to fly from Copenhagen, Denmark.  However, for people in Iceland and Canada, the Keflavik International Airport, outside Reykjavik, operates daily flights to Nuuk.  2. By Cruise  If you are traveling from Europe and North America, you can also take a cruise to Nuuk, Greenland. Nuuk and Qaqortoq in Southern Greenland are the two major ports for these cruises.  Furthermore, the Arctic Umiaq Line operates ferry services to connect central Greenland with the southwestern and western coastlines. The sailing prices will be around 90 DKK or $14.  What Is The Best Time To Visit Northern Lights In Nuuk?  October to March, or the winter season, is the best time to visit the Northern Lights in Nuuk. It is also the ideal time for snowshoeing and attending various cultural festivals.  Furthermore, the summer season from June to August is the ideal time for watching the Midnight Sun, exploring the fjord tours, and hiking.  What Are The Top Attractions In Nuuk? Adventure and cultural experience are at the core of exploring Nuuk and Greenland.  Places to Visit In NuukExperience Greenland National Museum & Archives• Explore Inuit artifacts• Viking relics• Colonial historyNuuk Art Museum• Rotating exhibitions• Showcasing the work of Greenlandic artistsColonial Harbor• Historic buildings• Waterfront viewsKatuaq Cultural Centre• Stunning architecture• Film screenings• Attend concerts What Are The Hidden Gems For Arctic Adventure Seekers? View this post on Instagram A post shared by Nuuk Adventure (@nuukadventureaps) From ice fjord kayaking to boating to Kapisillit Village, there are various adventure activities in Nuuk, Greenland.  Furthermore, these cultural activities often extend to hiking and fishing in Kapisillit Village, which allows you to interact with the villagers and understand their livelihoods.  Also, you can explore the local craft workshops to learn about traditional beadwork, carving, or seal skin sewing from Inuit artisans.  However, for wilderness lovers, the most exciting adventure is whale watching. During the summer tours, you can watch humpbacks, minkes, and orcas. Top Hidden Or Lesser-known Adventure Experiences In Nuuk, Greenland  Ice fishing, paddleboarding, mountain ridge biking, and many other offbeat activities make your stay in Nuuk, Greenland. Nuuk Adventure organizes these activities.  1. Stand-Up Paddleboarding Among Icebergs View this post on Instagram A post shared by Nuuk Adventure (@nuukadventureaps) Contact a local guide to paddleboard between the floating icebergs and explore the beauty of Nuuk Icefjord.  You don’t need prior experience to enjoy this activity. 2. Arctic Char Ice Fishing In Heated Tents Spend your winter days ice fishing for Arctic Char near the Nuuk fjords. Staying in heated tents keeps you warm during the activities.  3. Luxury Glamping In Nuuk Fjord View this post on Instagram A post shared by Camp Kangiusaq (@campkangiusaq) Stay in a luxury tent or a glass igloo in the midst of fjords and mountains to watch the stars. This is an ideal experience for solo travelers and romantic couples.  4. Puffin Safari By Boat Observe the colonies of Atlantic puffins in their natural habitat by taking a boat trip. It’s a rare opportunity to see these charismatic birds up close in Greenland.  5. Ukkusissaq Mountain Ridge Hike View this post on Instagram A post shared by Visit Nuuk (@visitnuuk) Enjoy the panoramic view of the fjord system of Nuuk by going on a hike to the Ukkusissaq Mountain Ridge. It is a favorite adventure activity among locals.  6. Evening Whale Watching With Northern Lights How about combining aurora hunting and whale watching activities? Take a boat tour in the evening and enjoy the silence of the fjord while bathing in the Northern Lights and spotting whales.  7. Visit To Kapisillit Settlement View this post on Instagram A post shared by Visit Nuuk (@visitnuuk) A boat ride to the Kapisillit Settlement is the best opportunity to see colorful homes, meet locals, and hike nearby trails. It’s a cultural and scenic escape from city life.  Kapisillit Settlement is the only permanent fjord settlement in the country. 8. Catch And Eat At Qooqqut Nuan Catching fish, having it prepared at a remote restaurant, and enjoying it there combine adventure, sustainability, and gourmet dining.  9. Icefjord Hike With Glacier Views The Nuuk Icefjord region is ideal for hiking deep into the fjord to see thousands of glacial formations and icebergs. It is the pristine landscape most tourists miss.  10. Reindeer Hunting And Wilderness Survival Tours View this post on Instagram A post shared by Hotel Aurora in Greenland (@hotelaurora.nuuk) Reindeer hunting and wilderness survival tours with local guides are the most authentic experiences in the Nuuk backcountry. Learning Arctic bushcraft, navigation, and tracking is a truly immersive experience.  Where to Stay: Hotels, Guesthouses, And Local Homes You can stay at hotels, hostels, and Airbnbs during your days in Nuuk.  Top Hotels • Hotel Hans Egede has a central location, modern amenities, and conference facilities.• Hotel Nordbo has cozy apartments with kitchenettes.• Hotel Søma, a budget-friendly accommodation with fjord viewsInuk Hostels• Enjoy your stay at traditional turf huts with modern comfortsAirbnbs• Affordable, ideal for longer stays, and offer a cultural experience What To Pack For Nuuk? Layered clothing, including waterproof garments, a base layer, and insulation Hiking boots or snow boots Gloves, hat, thermal socks Sunglasses and sunscreen Power bank and universal adapter Furthermore, you will need the following adventure gear.  DSLR or action camera Binoculars for wildlife spotting Dry bags for fjord tours Cultural Etiquette And Indigenous Insights Attending a Kaffemik or the grand Greenlandic social gathering is an experience in itself. You will gorge on the best cake and coffee, and of course, the people are very warm.  Furthermore, you can ask questions politely and respect local customs and Inuit heritage to understand their perspectives and way of life better. Also, by buying the local crafts, you will support the indigenous-owned businesses.  Moreover, you have to be mindful of the complex history of Denmark with Greenland. So, be respectful to local voices and choose experiences that honor local voices.  Accessibility Tips For Seniors And Disabled Travelers Nuuk is a walkable city. However, its hilly landscape can pose problems. However, the areas around the city center have wheelchair-friendly paths. Local buses and taxis are ideal for exploring Nuuk and the backcountry. However, the options are limited. So, you have to make the booking in advance.  Furthermore, Hotel Hans Egede and Hotel Søma offer accessible rooms. Moreover, you have to ask about elevator access and bathroom features when booking.  Nuuk, Greenland, Budget Travel Tips Here is the cost breakdown of traveling to Nuuk, Greenland. ExpensesCost Accommodation$100–$250/nightMeals$20–$60/dayTours$50-$200 per activityTransport$10-30 per day Money-Saving Hacks Travel in shoulder seasons (April–May, September) Book multi-day tour packages Use local buses and walk when possible Safety And Emergency Info While Traveling In Nuuk  Weather risks are common when you are exploring Nuuk. You have to check the forecast every day and even before going out to know about the chances of icy roads and sudden snowstorms.  Furthermore, if the weather forecast is such, or on most days, you will have to dress for chill and frostbite prevention.  Moreover, you need to keep the following emergency contact numbers handy.  Nuuk Hospital: +299 34 40 00 Police: +299 70 14 48 Tourist Info: The Visit Greenland office in the Katuaq Centre Sustainable Travel Trips In Nuuk, Greenland  Choose carbon-neutral tours. Avoid single-use plastics. Support local conservation efforts. Book eco-lodges or hostels with sustainability certifications. Offset your flight emissions via verified programs. Events And Festivals In Nuuk, Greenland  View this post on Instagram A post shared by Visit Nuuk (@visitnuuk) Winter carnivals are famous in Nuuk. Community gatherings, snow games, Northern Light tours, and exploring local food are the main attractions of these carnivals.  Furthermore, the Greenland National Day on 21st June and the Nuuk Nordic Culture Festival, taking place every two years, are the main festivals of Nuuk.  The National Day is observed with music, parades, and cultural performances. On the other hand, the Nuuk Nordic Culture Festival celebrates Arctic arts, film, and architecture.  Digital Nomad And Remote Work Tips In Nuuk, Greenland  The coworking options in Nuuk are limited; however, the opportunities are growing with Katuaq Centre at the epicenter. Katuaq Centre offers workspaces and public Wi-Fi.  Furthermore, most hotels today have a reliable internet connection. Even the Nordbo Apartments and Airbnbs, ideal for longer stays, have internet facilities, and the cost is included in their affordable monthly rates.  5 Days in Nuuk: This Is How Your Itinerary Will Be  View this post on Instagram A post shared by Nuuk Art Museum (@nuukartmuseum) Your five days in Nuuk will be about cultural exploration, good food, and adventure.  DaysActivitiesDay 1• Checking into the hotel• Walking Colonial Harbor• Dinner at Sarfalik SeafoodDay 2• Visiting the Greenland National Museum• Exploring the Nuuk Art Museum• Attend a Kaffemik or social gathering invitationDay 3• Ice fjord kayaking tour• Whale watching• Evening at Katuaq CentreDay 4• Boating trip to Kapisillit• Exploring a local craft workshop• Dinner at Café NekoDay 5• Morning hike• Souvenir shopping• Flying out  Nuuk Is More Than a Destination: It’s A Discovery Inuit traditions and Arctic fjords make Nuuk more than a travel or adventure destination. It beautifully blends adventure with authenticity. Furthermore, it is ideal for different travelers, including solo travelers, couples, adventurers, and digital nomads.  So, from adrenaline rush to quiet inspiration, Nuuk inspires you to charge your camera, pack your bags, and be a part of a beautiful story in the Arctic region.  Nuuk Greenland Travel Tips: Frequently Asked Questions (FAQs)  Here are the frequently asked questions and answers about Nuuk Greenland travel tips.  1. Is Nuuk Expensive To Visit? Yes, Nuuk is an expensive place to visit, especially due to the limited availability of cruises and airlines.However, there are affordable Nuuk accommodations, and you can be a part of the traditional social gatherings to have great food without much expense.  2. Which Is The Most Visited Place In Greenland? Disco Bay is the most visited place in Greenland. Boat tours are the most common adventure activities here. However, you will also love dog sledding here.  3. What Is The Race Of 90% Of Greenland?  Greenlandic Inuit is the biggest race in Greenland. They are indigenous people of Greenland, and they speak the Inuktut language. 

BY  sagnika Jun 24, 2023

Are you making plans to travel someplace? Are you wondering is spirit airlines safe when you are booking flights? Read this article to learn more by evaluating reviews of spirit airlines. Spirit Airlines, Inc. has its headquarters situated in Florida. In recent times, the company has been in discussion with JetBlue Airlines in relevance to acquisition. The company's expansion in the last few years has led to it covering more than 30 countries worldwide. In the recent past, Spirit Airlines has faced penalties from the U.S. Federal Aviation Administration (FAA) for violating federal regulations based on placards, seat markings, and cabins. Due to the different issues identified in the airlines and their functionality, the brand is experiencing a loss. Is Spirit Airlines Safe? - Answered Here Spirit Airlines is one of the most used airlines in the United States due to its low budget. The airline has been in operation for 20 years now, and it is one of the most convenient and affordable options for people trying to travel within a set budget. The flights provide a comfortable experience for all the passengers who book their flights with Spirit Airlines. The low-cost carrier ensures that all passengers are safe, and they try to provide excellent services. Due to the low cost, it is often asked how safe is spirit airlines. In recent reviews of Spirit Airlines, there have been some questions regarding the safety of the airline's services. People are asking is spirit airlines safe? The operations have been expanded over the years leading to certain customer satisfaction issues. What Are Spirit Airlines? Spirit Airlines, inc. was founded in 1983 under Charter One Airlines, and operations commenced in 1990. The airline's fleet size is 197 and covers 83 destinations in total. Spirit Airlines is an ultra-low-cost airline and is a United States-based airline. The airline operates flights between Latin America, the Caribbean, and the United States. By 2020, Spirit Airlines had been identified as Northern America's eighth-largest passenger airline. Spirit Airlines is also the only largest low-cost carrier in North America; initially, it was quite in demand. However, with the passing years, there have been some serious concerns about the safety of the passengers. Ownership The company is owned by Delaware Corporation, which has been traded publicly on the New York Stock Exchange. Previously the organization's headquarters was in Eastpointe; however, in 1999, it moved to Miranman, Florida. In 2019 the company announced that it was planning to move its headquarters to Dania Beach, Florida; however, there has yet to be a confirmation. Business Model The business model of spirit airlines can be described as fee-based, where low ticket prices are used to reel customers in. However, the low price is only for the ticket you buy. People ask why is spirit airlines so cheap? It is not. The ticket is priced less while the additional charges come from services such as snacks, water, carry-on bags, checked baggage, and seat selection. Through the non-ticket revenue, the low-cost carrier acquires half of its total revenue per passenger. In a financial report for 2022, it was observed that Spirit Airlines have way more surprise fees that they do not disclose before you book a ticket. Headquarters Their headquarters are quite cheap, and neither do they invest in maintenance, leading to serious money saving. Apart from the surprise fees, the organization has integrated some strategies to say money, such as using a single family of aircraft. Streamline training leads to a decrease in chain costs. A streamlined fleet will mean more effective service because the all-Airbus fleet is new hence, more efficient fuel use. The gates are used more than other airlines, leading to more flights in a day. Services The airline company has Free Spirit, a frequent-flyer program designed for flyers who frequent Spirit Airlines. The frequent flyers also have a three-tier program providing services for collecting qualifying points for frequent flyers. These points can be utilized while booking flights in a calendar year. The airline uses an all-Airbus fleet with economy classes and big front seats. The airlines provide services in the form of customization, giving customers freedom. In a single day, the airline operates around 500 flights, covering over 60 places in and around the Caribbean, U.S., and Latin America. Further services include Free Spirit points, a Spirit Savers Club, and a Free Spirit MasterCard. Reviews On Spirit Airlines According to the ratings on ConsumerAffairs, Spirit Airlines has been rated 1.1 out of 5 based on 114 reviews. 97% of the total reviews have been 1, which shows the significant dissatisfaction of airline customers. Are spirit airlines safe is a valid concern for passengers. Even after being a low-cost carrier, people are dissatisfied with the services and the financial requirements. Customers have cited refund issues, extra charging for handbags and checked baggage, complaints against staff for rude behavior, etc. Another review on FlightDeck gives a 3.5 out of 5 for Spirit Airlines based on expensive additional baggage fees, additional charges for all aspects of travel, and poor customer service. So to answer is spirit airlines safe? The verdict is still pending. How To Know If An Airline Is Safe? Passengers' first concern when selecting an airline is always safety. Even though it can be challenging to gauge an airline's level of safety, there are numerous resources available that provide useful details about the company's track record and dependability. Examining its safety record is one method to obtain credible proof. You can evaluate the number of significant incidents that have happened as well as how the airline handled them by looking at actual statistics and data. Additionally, observe the carrier's safety procedures and policies to determine whether they adhere to international aviation standards. For the benefit of its member airlines, the International Air Transport Association (IATA) established certain safety guidelines for air travel. To make sure it complies, you can do a little research. That may serve as a gauge for how much an airline values safety. In addition, you are required to heed any safety briefings and adhere to the airline's safety instructions. Have faith in the crew and flight attendants. They are skilled at what they do. Leave your possessions behind in an emergency; the safety of you and others should always come first. It takes research and analysis to determine whether an airline is safe. When deciding which airlines to trust with your travel arrangements, you can feel more confident if you take the time to compare and assess. How Does Spirit Airlines Compare To Others? American airline Spirit was established in 1980 with a focus on low-cost travel. With its main office located in Miramar, Florida, the airline offers affordable flights to various US destinations. It serves international flights to Europe and the Caribbean in addition to domestic flights. Spirit's business model is built around the no-frills approach, meaning that extras are not included in the goal of providing an inexpensive travel service. Reduced amenities such as meals, in-flight entertainment, and checked baggage add up to a significantly cheaper total. As a result, Spirit Airlines offers significant savings if you're ready to give up some luxuries. Prepare yourself by packing light, bringing food, and purchasing tickets in advance to avoid extra fees. But if you'd rather have a more comfortable experience, you can also opt to pay for extras like snacks or more legroom. Controversy There have been issues in the form of massive cancellations. 2018 on May 7th, the airlines canceled 300 flights in a day. It led to 30000 stranded passengers only because there was a shortage of pilots. Further, on May 8th, 180 flights were canceled, one of the highest numbers of canceled flights by a carrier. The refund amount crossed $60 million, which is a significant impact on their profitability. Safety Issues There have been some serious issues concerning safety. Not just because it is a low-budget carrier but also because there have been experiences informing that the staff and the pilots' low wages impact their behavior and performance. Has spirit airlines ever crashed? Yes it has. The carrier has had brutal accidents over the past years, confirming the passengers' fear. One of the notable incidents was the Flight 587 crash in 2001. 260 people aboard were killed, while 5 people on the ground were dead shortly after the flight took off from JFK Airport, New York. Other crashes by the same airlines have been fatal, leading to the death of 275 people. Based on the reviews, people who have had the experience of traveling by Spirit Airlines do not consider the experience of flying via Spirit Safe. Conclusion Read this article if you plan on booking Spirit Airlines for travel and what issues you might face in the process. Before you ask is spirit airlines safe, you should know the cons to decide whether to proceed with the bookings? Please let us know if you have used Spirit Airlines in the comments below about your traveling experience. Read Also: Everything About Breeze Airways: Breeze Airways Reviews, Features, And More! Norse Atlantic Airways Reviews And Other Information To Check Out Aainflight Review- Login, Services And Travel Experiences Avelo Airlines Reviews You Were Looking For!

BY  Barsha Oct 22, 2025

I know what’s going on inside that pretty head of yours. You are probably thinking how many hookups I've had during my travels - especially since I am here to talk about travel hookups!  TBH, a few times for sure - not too many times, but definitely a few times. I mean, I had no idea about how the hookup culture worked during vacations - until I tried it out a few times. And now? Well, while the adrenaline is certainly thrilling, it does come with some major risks.  And while I’m nobody to stop you, it’s important that I help you out with my comprehensive list of dangers associated with travel hookups. Once you are aware, you will be safe while having ‘fun’ on vacation. Stay tuned. What Are The Dangers Of Hooking Up When You Travel? Romantic relationships on the road can be a great way to experience a foreign culture intimately, but at the same time, navigating the dating scene abroad can be a minefield.  Hooking up while traveling is an experience many actively strive for; as of 2025, 58 percent of travelers have embarked on a vacation romance, according to a recent TripAdvisor survey. Hookup culture not only accepts but actively encourages casual sex, including activities like one-night stands, without necessarily including bonding or emotional intimacy.  The term “hookup” has a broad scope because it can indicate any form of sexual activity between partners, including kissing. One can expect the dangers of hookup culture to be amplified when the partners in question have gone all the way at least once, especially regarding the following point.  In this context, let’s look at the primary dangers of travel hookups: Misaligned expectations  The risks of overindulging in alcohol The dangers of hooking up are relative  About good old-fashioned regret  The big issue of safety. 1. Misaligned Expectations: The question of whether it’s acceptable or even desirable to hook up with someone while traveling is very complicated. It first depends on the object of the hookup: a local or a fellow traveler? It seems far less complex when the person is also traveling and in a similar situation to you.  Given the significant financial gap and ensuing power imbalance between tourists and locals in destinations like third-world countries, there’s no shortage of potential problems. The traveler might see it as a fling, and the local – as real love, finally. Streams of messages over different online apps will follow the interaction, which can get awkward and, ultimately, one person could decide to block the other and move on.  2. The Risks Of Overindulging In Alcohol: It’s a fine line between lowering inhibitions and becoming too intoxicated to make smart decisions about what you do or don’t want to engage in. Overindulging in alcohol makes you more vulnerable to assault and theft, not to mention risking alcohol poisoning and ruining your entire vacation. 3. Relative Dangers Of Hooking Up: That only begins to scratch the surface of the dangers faced by women. Trust your intuition if a situation feels wrong or unsafe. Don’t assume you’re safer leaving a bar in a foreign country with someone you just met than you would be back home.  The sometimes misleading sense of security you feel while on vacation can make you vulnerable. Other vacationers won’t necessarily have your best interests at heart. Safe sex is about more than wearing a condom; it’s about not ending up on the news as a cautionary tale.  4. About Good Old-Fashioned Regret:  An online survey of 1,468 college students found that more than 27% felt embarrassed about a recent hookup, just under a quarter reported emotional difficulties, a fifth felt a loss of respect, and a tenth shared they had problems with their long-term partner.  78% of women and 72% of men who had casual sex reported experiencing regret thereafter, according to a Canadian survey of 200 undergraduate students.  5. The BIG Issue Of Safety: Obviously, this is perhaps the most important issue associated with travel hookups. When you reside somewhere unfamiliar, you become more open and vulnerable to any kind of sexual assault.  Both drug use and alcohol are common parts of travel, and both can sufficiently increase risks when you are traveling. Why? Well, it can impair your judgement, increasing risks in the process. As per travel data on Satista, sexual violence in international trips is typically perpetrated by strangers or even recent acquaintances.  Of course, this is correct, considering you won’t have your usual security network of family and friends who can interfere or even help in case of something dangerous. Moreover, in a foreign land, you might not be familiar with social cues or even local emergency support.  How To Minimize Risks Associated With Travel Hookups? Now that I’ve highlighted the major risks associated with travel hookups, I have a few tricks up my sleeve to minimize the dangers associated with travel hookups: Always meet in Public! If you are meeting someone from a dating or hookup app for the first time, and that too while you are traveling, then it's best to meet them in a public spot. And best to avoid drinking - what if they spike your drink? But if you still want to be a little tipsy, drink a little, depending on your tolerance, and then go meet someone new.  Always confide in someone about your plans. So what are they miles away from you? My best friend lives on another continent, but I always message her - she knows what to do if she doesn’t hear from me every few hours. Also, I always share my live location with her - just to be extra safe.  While you can do a thousand other things, it is best to trust your gut. If something feels off, then trust your instincts and leave. You don’t need to hook up with someone who doesn’t make you feel comfortable at the onset. And if you are meeting in public, then leaving is always an easy option. Lastly, never disclose personal information. This basically means don’t tell your tour ‘date’ which hotel you are residing in, what your plans are for the next few days, and stuff like that. This is because once you do leave, considering something feels off, they might just follow you and make it unsafe for you.  The Dos Of Hooking Up When Traveling: It’s not about avoiding hookups while traveling, but approaching them the right way. To make sure you don’t regret the experience, don’t lower your standards. Always be selective and don’t hook up with people in your tour group or who are staying at your hotel – it will prevent the awkwardness of running into them after a disappointing experience.  Follow the golden rule: come and leave with friends and look out for each other and, ideally, other travelers. Being an active bystander will make sure no one looks back on situations abroad with regret.