What Is South Of France? What Will Be The Perfect South Of France Itinerary? 

BY  Abdul Aziz Jul 12, 2023

Welcome to Marseille, the enchanting gateway to the South of France! Nestled on the sun-drenched shores of the Mediterranean Sea, this captivating city is a harmonious blend of history, culture, and natural beauty. As you step into Marseille, prepare to be swept away by its irresistible charms and the myriad of experiences that await. Marseille boasts a fascinating past that dates back over 2,600 years, making it one of the oldest cities in France. Explore the Vieux Port, the iconic heart of the city, and witness a tapestry of colorful fishing boats bobbing in the sparkling azure waters. For history enthusiasts, visiting the historic neighborhood of Le Panier is an absolute must. Hidden gems await around every corner, from ancient churches like the Cathédrale de la Major to the intriguing MuCEM, the Museum of European and Mediterranean Civilizations. Whether you're captivated by its ancient history, tantalized by its culinary delights, or mesmerized by its natural beauty, Marseille has something to offer every traveler. So, pack your sense of adventure and prepare to be embraced by the joie de vivre that permeates every corner of this remarkable city. Marseille invites you to create unforgettable memories. Embrace the Mediterranean spirit and embark on a journey of discovery unlike any other. The enchanting city of Marseille awaits—let the adventure begin! Unveiling The Magic Of Marseille: A Must-Do Guide Marseille offers an array of attractions that will captivate every traveler.  It has a rich historical heritage and diverse cultural scene, its breathtaking natural beauty and culinary delights, Join us as we embark on a journey through the enchanting streets of Marseille. In this article, we are going to uncover the top things to do and see in this Mediterranean gem. Explore The Vieux Port Begin your Marseille adventure at the iconic Vieux Port, the city's beating heart. Marvel at the picturesque view of fishing boats and luxury yachts, and take a leisurely stroll along the walk. Indulge in some people-watching while sipping a café au lait at one of the charming cafés or sample fresh seafood at the lively fish market. Discover Le Panier Step back in time as you wander through the historic neighborhood of Le Panier. Lose yourself in the maze of narrow streets lined with colorful buildings adorned with vibrant street art. Explore hidden squares, visit charming boutiques and galleries, and don't miss the opportunity to admire the stunning Cathédrale de la Major. It is one of the modern architecture of the MuCEM. Ascend To Basilique Notre-Dame De La Garde Make your way up the hill to the majestic Basilique Notre-Dame de la Garde, an iconic symbol of Marseille. Take in the panoramic views of the city and the Mediterranean Sea from the basilica's terrace. Admire the interior adorned with intricate mosaics and religious artifacts, and soak in the serene ambiance of this spiritual sanctuary. Delight In The Culinary Delights Marseille's gastronomy is a feast for the senses. Indulge in the world-renowned bouillabaisse, a flavorful seafood stew, and savor the delicate flavors of local dishes such as aioli, panisse, and pieds paquets. Visit the lively Marché du Vieux Port to explore the vibrant food stalls. Grab some Provençal specialties from the seafood restaurant in Marseille. Discover The Calanques The Calanques, a series of stunning limestone cliffs and hidden coves along the coastline, will enthrall nature enthusiasts. Embark on a boat tour or hike through the rugged trails to witness the pristine beauty of these natural wonders. Remember your swimsuit, as you'll have the opportunity to take refreshing dips in the crystal-clear turquoise waters. Immerse Yourself In Culture Marseille boasts a thriving cultural scene that caters to all tastes. Visit the Musée d'Histoire de Marseille to delve into the city's fascinating past or explore contemporary art at the MAC. You could try catching a performance at the world-renowned Opéra de Marseille. The neighborhood of La Plaine comes alive with street performers, artists, and musicians who offer a vibrance. Soak Up The Sun At The Beaches With its Mediterranean climate, Marseille is blessed with many beautiful beaches. Relax on the sandy shores of Prado Beach and indulge in water sports at Plage des Catalans. Escape to the beautiful beaches of Calanque de Sormiou and Calanque de Morgiou. Unwind, soak up the sun, and take a dip in the refreshing Mediterranean waters. Conclusion With its captivating blend of history, culture, nature, and gastronomy, Marseille promises an unforgettable experience for every visitor. From exploring its ancient streets and absorbing the vibrant atmosphere of its markets to savoring delicious cuisine and immersing yourself in its natural wonders, Marseille offers a wealth of activities and attractions that will leave you enchanted. So, pack your bags, embrace the Mediterranean spirit, and get ready to embark on a journey through the magic of Marseille. Read also: 6 Best Family Holiday Destinations In India 15 Best Places For Adventure Dates With Your Loved One

BY  Sibashree Apr 28, 2025

This time, I was on a 2-day Paris travel and was working on how the best hotels in Paris have been supporting the thriving tourism scene in the city. I did my case study on the hotels near Opera Paris France, to get the entire picture.  I also had the opportunity to meet the leaders of Citadines Apart'hotel Opéra Paris, which The Ascott Limited operates. They shared their insights and observations with me. Paris had a footfall of 11.2 million during the Summer Olympics of 2024. The success story with great numbers continued as Paris consolidated the Olympics’ success for the rest of the year.  This boost in the number of tourists has further facilitated growth in the hospitality sector. The French hospitality sector is expected to grow at a CAGR of 2.34% from 2023 to 2028.  However, these two booming industries are also bearing the wrath of overtourism in the city.  So, there could not be a better time to delve deeper into how the best hotels in Paris have been supporting tourism so far. Also, we need to talk about how they respond to minimize the impact of overtourism with sustainable practices.  Best Hotels In Paris: Working And Growing With The Tourism Industry Of The City The best hotels in Paris are beyond tourist accommodations. With luxury in mind and an upscale shift, these hotels are influencing the spending patterns of tourists.  France was the most-visited country in the world in 2024, with an unbelievable footfall of around 100 million.  Now, a large number of these tourists look for accommodations in luxury hotels. With their hotel expenses and overall luxury spending increasing, the city gains revenue.  This approach aligns with what Nathalie Delattre, the French Minister of Tourism, stated in response to the anticipated tourism boom in France for 2024.  “We need to work to increase the average each visitor spends and get our visitors to stay longer.” The impact of hotels in Paris on tourist spending patterns extends beyond the standalone tourism and hospitality industry. It’s about the overall GDP and economy of the city.  But the “luxury experience” here is not to scare you if you are a tourist. It does not mean that you cannot visit Paris within a budget. It’s true that Paris, as a travel destination, is somewhat expensive, and accommodations are pricier than those in similar setups in other countries. However, the city offers a diverse range of hotel tariffs. A Shared Market Space Creating Discord Between The Hotel And Tourism Sectors? A shared market space!  This has been one of the biggest challenges for the top hotels in Paris, as they collaborate with the tourism industry to boost the city’s economy.  Now, services like AirBnb are offering more flexibility in booking and better pricing options. So, of course, there is the “price sensitivity” factor. Additionally, Airbnb is eager to seize opportunities, as it did during the Summer Olympics in Paris last time.   Airbnb was the official sponsor of the Paris Olympics, and it played a significant role in the 44% surge in short-term rental bookings in 2024 from the summer of 2023.  Also, Airbnb was direct when it approached the visitors of the Paris Olympics to avoid the “touristy side of Paris" and book short-term rentals on the “Paris-y side of Paris.” Moreover, Airbnb, through the “Airbnb500 Travel Grant,” offered discounts to tourists visiting Paris during the 2024 Summer Olympics.  Now, with discounted pricing and Parisians willing to give up their accommodation on rent through Airbnb, many hotels in Paris have suffered.  "The rate discounting that's happened, the occupancy levels, they're definitely being suppressed and compressed by the short-term rental market, without question.”Blake Reiter, Director of Research, Lighthouse Having said that, the best hotels in Paris have been able to keep their presence strong as they cater to the group of tourists seeking a high-end experience.  Additionally, city officials have introduced restrictions on short-term rentals to prevent Airbnb and similar businesses from causing significant harm to the hospitality industry.  Moreover, in November 2024, France approved an “Anti-Airbnb Bill” to control the increase in vacation rentals.  So, the threats of a shared market space have become less for the best hotels in Paris and other parts of France.  Overtourism In Paris: How The Best Hotels In Paris Respond To It? The best hotels in Paris had a slow start in summer 2024. However, with the Summer Olympics inching closer, occupancy rates in these hotels increased despite challenges from Airbnb and other short-term rental services.  During the summer Olympics, the hotel occupancy rate in this area reached 84%. Of course, there was revenue growth with a higher occupancy rate, discounts, and non-refundable rooms for tourists.  Still, the housing industry could not avoid an accommodation crunch, hygiene issues, safety threats, and other impacts of overtourism.  A sustainable collaboration between the best hotels in Paris and tourists is crucial. It will minimize the environmental impact and enhance the overall quality of life in the city.   For example, The Ascott Limited's sustainability program has helped me understand how the best hotels in Paris are doing it right. They are trying to minimize the impact of overtourism on the city’s environment and natural resources. Showing Commitment To Sustainability The Ascott Limited is sincere about taking care of the environment. Also, it has earned the Global Sustainable Tourism Council (GSTC) Committed status.  Moreover, Ascott Limited aims to achieve GSTC-Accredited Body certification for its global portfolio by 2028.  The sustainability program, known as “Ascott CARES,” is based on five fundamental pillars, and those are: Respect Alliance Community Environment  Supply Chain Also, Ms. Beh Siew Kim from Ascott has mentioned that sustainability has always been a key priority for the business. “The Ascott Limited aiming to have all their properties certified by GSTC-accredited Certification Bodies by 2028 where applicable* is a testament to how serious they are committed as an organization to environmental and social responsibility. We applaud Ascott’s leadership and vision in prioritizing sustainability, and I am confident that their efforts will set a benchmark for others in the sector to follow.”Randy Durband, CEO, The Global Sustainable Tourism Council With Ascott Limited as an example, the best hotels in Paris are also redefining the tourism landscape. They are also trying to fight overtourism by building a sustainable future. 

BY  Ankita Mar 7, 2024

Escape the chill and embrace the warmth in our latest blog post, as we uncover the most enchanting European destinations for a sun-soaked winter getaway. From the sun-drenched beaches of the Mediterranean to the hidden gems along the southern coasts, we'll guide you through a curated list of winter sun havens. Discover the cultural delights, scenic landscapes, and outdoor activities that make these destinations perfect for a rejuvenating break. Whether you're a snowbird seeking mild temperatures or an adventurer craving a unique winter experience, our guide will help you plan the ideal European escape to keep those winter blues at bay. Pack your bags and get ready to bask in the European winter sun like never before! As winter casts its frosty veil over much of Europe, warmer climates become irresistible. Fortunately, Europe offers a myriad of destinations where the sun shines brightly, and the temperatures remain pleasantly mild during the winter months. Whether you're seeking a relaxing beach retreat, a cultural excursion, or an adventure-filled getaway, there's a perfect destination waiting to be discovered. Join us as we embark on a journey to uncover the best European escapes for basking in the winter sun. Top European Destinations To Chase The Winter Sun If you are ready to swap frosty mornings for bright, blue skies, look no further than the southern edges of Europe. These handpicked regions offer the perfect blend of warmth, rich history, and relaxing coastal vibes without the intense summer crowds. Here are the ultimate havens where you can soak up the winter sun: 1. The Mediterranean Bliss When it comes to winter sun destinations, the Mediterranean region reigns supreme. With its idyllic beaches, charming coastal towns, and rich cultural heritage, this sun-drenched paradise offers an unbeatable combination of relaxation and exploration. From the pristine shores of Greece to the glamorous resorts of the French Riviera, there's no shortage of options for a memorable winter escape. One must-visit Mediterranean destination is Cyprus. Blessed with year-round sunshine and stunning natural beauty, Cyprus boasts an array of attractions for visitors of all interests. Explore ancient ruins, stroll through picturesque villages, or simply unwind on the golden sands of its beautiful beaches. With so many cheap EasyJet Holidays flights discount codes available, getting to Cyprus has never been easier, making it an ideal choice for a budget-friendly winter getaway. 2. Sunny Spain Spain, with its diverse landscapes and vibrant culture, is another top contender for winter sun seekers. From the sun-kissed shores of the Costa del Sol to the historic streets of Barcelona, Spain offers something for everyone. Barcelona offers entrepreneurs plenty of opportunities to open different types of businesses. For those seeking warmth and relaxation, the Canary Islands are a perfect choice. Located off the coast of Africa, these volcanic islands enjoy mild temperatures year-round, making them an ideal escape from the winter chill. Tenerife, the largest of the Canary Islands, is especially popular with holidaymakers seeking winter sunshine. With its balmy climate, stunning beaches, and vibrant nightlife, Tenerife has long been a favourite destination for sun-seekers from around the world. Whether you're lounging by the pool or exploring the island's natural wonders, Tenerife promises an unforgettable winter getaway. 3. Portuguese Paradise Portugal may be known for its stunning coastline and delicious cuisine, but it's also a fantastic destination for winter sun-seekers. With its mild climate and laid-back atmosphere, Portugal offers the perfect escape from the winter blues. The Algarve, in particular, is renowned for its beautiful beaches and picturesque villages, making it an ideal destination for a relaxing winter break. Beyond its coastal charm, Portugal also offers a wealth of cultural attractions and outdoor activities to enjoy in winter. Explore historic cities such as Lisbon and Porto, hike through lush national parks, or sample the local delicacies at a traditional taverna. With cheap EasyJet Holidays flights available to Portugal, there's no excuse not to book your winter escape to this enchanting destination. 4. Greek Getaway Greece, with its ancient ruins, sun-drenched islands, and warm hospitality, is another top destination for winter sun seekers. From the iconic whitewashed buildings of Santorini to the crystal-clear waters of Crete, Greece offers a wealth of attractions. With its mild climate and fewer crowds, winter is the perfect time to explore this Mediterranean gem. For a truly unforgettable winter sun getaway, head to the island of Crete. With its stunning beaches, rich history, and delicious cuisine, Crete has something for everyone. Explore ancient Minoan ruins, hike through rugged gorges, or simply relax on the beach and soak up the sun. With cheap EasyJet Holidays flights available to Greece, there's no reason not to pack your bags and escape to this beautiful island paradise. 5. Italian Charm Italy, with its iconic landmarks, delicious cuisine, and scenic landscapes, is a perennial favourite among travellers. While summer may be the peak tourist season, winter offers a quieter and more authentic experience, making it the perfect time to explore this beautiful country. From the romantic canals of Venice to the historic streets of Rome, Italy is brimming with charm and beauty year-round. Why not read more about the best winter sun destinations in Italy, especially the Amalfi Coast. With its dramatic cliffs, colourful villages, and sparkling seas, the Amalfi Coast is a true paradise for sun-seekers. Explore picturesque towns such as Positano and Ravello, sample fresh seafood at a seaside trattoria, or simply relax on the beach and watch the world go by. With cheap EasyJet Holidays flights available to Italy, there's no better time to experience the magic of the Amalfi Coast. 6. Croatian Delights Croatia, with its stunning coastline, historic cities, and breathtaking natural beauty, is quickly emerging as a top winter sun destination. From the medieval streets of Dubrovnik to the pristine beaches of the Dalmatian Coast, Croatia offers a wealth of attractions. With its mild climate and fewer crowds, winter is the perfect time to explore this hidden gem. One must-visit destination in Croatia is the city of Split. With its ancient Roman ruins, bustling markets, and vibrant nightlife, Split has something for everyone. Explore the historic Diocletian's Palace, hike through the nearby mountains, or simply relax on the beach and soak up the sun. With cheap EasyJet Holidays flights available to Croatia, there's no excuse not to book your winter escape to this enchanting destination. Maltese Magic Malta, with its ancient history, stunning architecture, and crystal-clear waters, is a true hidden gem in the heart of the Mediterranean. From the historic streets of Valletta to the sandy beaches of Gozo, Malta offers a wealth of attractions for visitors. With its mild climate and rich cultural heritage, winter is the perfect time to explore this fascinating island nation. One highlight of a winter sun getaway to Malta is exploring its UNESCO World Heritage sites. From the ancient temples of Ħaġar Qim to the medieval city of Mdina, Malta is home to some of the world's oldest and best-preserved historical sites. Explore the narrow streets, sample the local cuisine, or simply relax on the beach and soak up the sun. With cheap EasyJet Holidays flights available to Malta, there's no better time to experience the magic of this unique destination. Choose Europe! So, as you can see, Europe is home to a wealth of destinations where you can escape the winter chill and bask in the warmth of the sun. From the sun-drenched beaches of the Mediterranean to the historic cities of Italy, there's something for everyone to enjoy. With cheap EasyJet Holidays flights available to many of these destinations, there's no excuse not to pack your bags and embark on a winter sun getaway like never before. So why wait? Start planning your European escape today and make this winter one to remember! Read Also: Top 5 Romantic European City Breaks How To Prepare An Enjoyable Bus Tour In Europe Feast Your Way Through Europe: Best Tour Packages For Foodies