Tourism City In The South Of France: What To Do In Marseille?

Jul 12, 2023

Last Updated on: Mar 12, 2026

Europe

Welcome to Marseille, the enchanting gateway to the South of France!

Nestled on the sun-drenched shores of the Mediterranean Sea, this captivating city is a harmonious blend of history, culture, and natural beauty.

As you step into Marseille, prepare to be swept away by its irresistible charms and the myriad of experiences that await.

Marseille boasts a fascinating past that dates back over 2,600 years, making it one of the oldest cities in France.

Explore the Vieux Port, the iconic heart of the city, and witness a tapestry of colorful fishing boats bobbing in the sparkling azure waters.

For history enthusiasts, visiting the historic neighborhood of Le Panier is an absolute must.

Hidden gems await around every corner, from ancient churches like the Cathédrale de la Major to the intriguing MuCEM, the Museum of European and Mediterranean Civilizations.

Whether you’re captivated by its ancient history, tantalized by its culinary delights, or mesmerized by its natural beauty, Marseille has something to offer every traveler.

So, pack your sense of adventure and prepare to be embraced by the joie de vivre that permeates every corner of this remarkable city.

Marseille invites you to create unforgettable memories. Embrace the Mediterranean spirit and embark on a journey of discovery unlike any other.

The enchanting city of Marseille awaits—let the adventure begin!

Unveiling The Magic Of Marseille: A Must-Do Guide

Marseille offers an array of attractions that will captivate every traveler.  It has a rich historical heritage and diverse cultural scene, its breathtaking natural beauty and culinary delights,

Join us as we embark on a journey through the enchanting streets of Marseille. In this article, we are going to uncover the top things to do and see in this Mediterranean gem.

Explore The Vieux Port

Begin your Marseille adventure at the iconic Vieux Port, the city’s beating heart. Marvel at the picturesque view of fishing boats and luxury yachts, and take a leisurely stroll along the walk.

Indulge in some people-watching while sipping a café au lait at one of the charming cafés or sample fresh seafood at the lively fish market.

Discover Le Panier

Step back in time as you wander through the historic neighborhood of Le Panier. Lose yourself in the maze of narrow streets lined with colorful buildings adorned with vibrant street art.

Explore hidden squares, visit charming boutiques and galleries, and don’t miss the opportunity to admire the stunning Cathédrale de la Major. It is one of the modern architecture of the MuCEM.

Ascend To Basilique Notre-Dame De La Garde

Make your way up the hill to the majestic Basilique Notre-Dame de la Garde, an iconic symbol of Marseille. Take in the panoramic views of the city and the Mediterranean Sea from the basilica’s terrace.

Admire the interior adorned with intricate mosaics and religious artifacts, and soak in the serene ambiance of this spiritual sanctuary.

Delight In The Culinary Delights

Marseille’s gastronomy is a feast for the senses. Indulge in the world-renowned bouillabaisse, a flavorful seafood stew, and savor the delicate flavors of local dishes such as aioli, panisse, and pieds paquets. Visit the lively Marché du Vieux Port to explore the vibrant food stalls. Grab some Provençal specialties from the seafood restaurant in Marseille.

Discover The Calanques

The Calanques, a series of stunning limestone cliffs and hidden coves along the coastline, will enthrall nature enthusiasts. Embark on a boat tour or hike through the rugged trails to witness the pristine beauty of these natural wonders.

Remember your swimsuit, as you’ll have the opportunity to take refreshing dips in the crystal-clear turquoise waters.

Immerse Yourself In Culture

Marseille boasts a thriving cultural scene that caters to all tastes.

Visit the Musée d’Histoire de Marseille to delve into the city’s fascinating past or explore contemporary art at the MAC. You could try catching a performance at the world-renowned Opéra de Marseille.

The neighborhood of La Plaine comes alive with street performers, artists, and musicians who offer a vibrance.

Soak Up The Sun At The Beaches

With its Mediterranean climate, Marseille is blessed with many beautiful beaches.

Relax on the sandy shores of Prado Beach and indulge in water sports at Plage des Catalans. Escape to the

beautiful beaches of Calanque de Sormiou and Calanque de Morgiou.

Unwind, soak up the sun, and take a dip in the refreshing Mediterranean waters.

Conclusion

With its captivating blend of history, culture, nature, and gastronomy, Marseille promises an unforgettable experience for every visitor.

From exploring its ancient streets and absorbing the vibrant atmosphere of its markets to savoring delicious cuisine and immersing yourself in its natural wonders, Marseille offers a wealth of activities and attractions that will leave you enchanted.

So, pack your bags, embrace the Mediterranean spirit, and get ready to embark on a journey through the magic of Marseille.

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Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

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READ MORE where is hot in October in Europe

“Winter Is Coming!” Where Is Hot In October? Explore Places To Visit  In Europe

BY  Sibashree Jul 22, 2025

Winter is coming, and a transition always brings cold and uncertainty, whether it is in life or the weather. Are you not a winter person as well? What if I tell you that you can enjoy the genial warmth of summer for a few more days? While the rest of the world shivers in the cold of October, you and your family can enjoy traveling to the top six destinations in Europe, where you will find warmth in October. So, let’s find out where is hot in October in Europe. Where Is Hot In October In Europe? Top 6 Places In Europe To Visit From Rome to Madeira, the places to visit in Europe in October are as diverse as it can get! Here are our top six favorites. 1. Rome, Italy You may feel confused about the relevance of starting the list with a city when they were expecting beaches. October provides the most suitable time for tourists to visit the city of Rome. The crowds of people are lower down as it is the off-season. On the other hand, people do not have to face the scorching heat of summer. The 14- to 26-degree temperature during that time of year, throughout the day, provides the perfect climate for traveling around. The tourists should enjoy sightseeing during this time, as the conditions provide the ideal conditions for traveling. The ambience offers the most suitable conditions for walking through the ancient streets of Rome. This time of the year in Rome provides the perfect conditions to enjoy vino and carbonara while dining in the open air in a rooftop cafe. Tourists should visit the museums of Rome on the first Sunday of the month, as it provides free entry to the museums. 2. Where Is Hot In October In Europe? Dalmatian Coasts In Croatia The Dalmatian Islands of Croatia remain warm and comfortable during the times of the month that are considered some of the most beautiful places to visit. The area offers pebble beaches and charming port towns. Therefore, the ocean lovers enjoy the place during this time of the year. The town also offers a variety of seafood options. Therefore, seafood lovers should try the available seafood in the ocean. The place offers beautiful, rugged mountains alongside the coasts, which make it even more attractive. The place is full of islands that tourists can explore. Tourists get to see islands like Hvar, Korcula, and Brac. The tourists should explore the charming towns and beaches, which are the best suited for visiting in October. The temperature in the area ranges from 15 to 26 degrees, making the weather neither too hot nor too cold. Therefore, this makes it ideal for exploration.  The tourists can indulge in a plethora of activities, which include hiking, snorkeling, and swimming along the most beautiful Mediterranean coastline. Moreover, the coastline is lined with lush green forests, which are ideal for enjoying during the evening. 3. Madeira, Portugal Madeira is an Island located off the coast of Africa, but it is part of Portugal. The place is one of the most beautiful places in the world. Therefore, the Island stands remote from the mainland of Portugal. Travelers should take a short ferry ride from Spain's Canary Islands. The Island features coastlines lined with palm trees and offers ideal waters for water sports and activities, including surfing. The volcanic islands stand tall on the ocean, which, therefore, provides some of the unique climatic conditions for grape harvesting.  October marks the grape harvesting season on Madeira; therefore, it is an ideal time to visit the islands. The Island also provides diverse eateries. Food lovers can visit various dining establishments on the island. The small Island offers two Michelin-star restaurants, as well, Il Gallo d'Oro and William Restaurant. Thus, the Island serves as a paradise for all food lovers. October brings various festivities to the Islands. The Island hosts the famous Madira Wine Festival. The locals trade wine during this festival.  You should visit the place during October and taste some of the most famous wines of the year. 4. Ibiza, Spain This October, travel to Ibiza in Spain. Ibiza offers the finest luxury accommodations for its visitors. Ibiza has established itself as a prominent luxury tourism destination.  The luxury accommodations on the Island constitute a whopping 84% of the Island’s entire GDP. The Island avoids over-tourism despite the sector’s immense contributions to the Island’s GDP. Therefore, this makes it ideal if you are willing to avoid crowds. Travelers who prefer to avoid crowds should visit Ibiza in October. The temperature of Ibiza ranges between 16 and 23 degrees. The temperature is ideal for exploring Ibiza, and you can take in the turquoise blue waters of the Island. People should spend time on the beaches. Staying at the luxury villas provides tourists with an incredible experience they can never have. For example, the luxury villas Ibiza Le Collectionist offer the guests the opportunity to spend time in a beautiful orchard with olive and almond trees. 5. Where Is Hot In October In Europe? Costa Del Sol, Spain The name Costa del Sol suggests “Coast of the sun”; therefore, the place receives sunlight throughout the year. Many tourists prefer the place, and it is incredibly loved by the people who are willing to make sure that they are in the place. The tourists find some of the best-quality restaurants, which helps people get the best food in the region. The lack of tourists after October allows people to enjoy peace more, as they can stay far away from the crowds. The temperature of the place ranges between 19 and 24 degrees during October. Therefore, the place serves as the perfect winter destination for you. You should visit Marbella. The town offers golden beaches, making it an ideal winter retreat. The Sierra Blanca mountains make the place even more beautiful. You should also visit Puerto banus, offering several coastal boutique resorts. The resorts give you an incredible experience of staying there. Adventure lovers should go hiking and participate in other activities. Cultural activities such as visiting the pueblos or the villages and meeting the locals allow the people to ensure cultural exploration. Moreover, walk through the pine forests, which will provide them with the most peaceful experience of their lives. 6. Kalkan, Türkiye Kalkan is not a recognized country; however, Türkiye is a transitional country between Europe and Asia. While 97% of Türkiye falls within Asia, the rest of it can be found in Europe. Kalken falls on the European side of Türkiye. Kalkan is located on the Mediterranean coast of Türkiye and is one of the most beautiful places to visit right before winter. The beaches of Kalkan offer stunning coastlines and turquoise waters. The tourists should experience a massage in the Hammams. Every travel enthusiast knows that Türkiye is a food heaven. Travelers should try the most incredible food the region has to offer. The street food especially provides a very exotic experience to the travellers. People who love adventure should visit the Kalkan beaches. The beaches of Kalken offer wonderful opportunities for adventure sports. The temperature of Kalkan ranges from 17 to 28 degrees Celsius. Where Is Hot In October In Europe, And Things To Keep In Mind While Travelling Most of the places on the mentioned list offer sunny and mild weather in October. However, people often experience odd thunderstorms in certain regions. Kalkan in Türkiye, for instance, has sudden thunderstorms at certain times of the year. The chances of receiving rain in Kalkan increase in the later part of October. Spain typically receives relatively little rain in October. However, tourists often face occasional sporadic rain. Therefore, while visiting the Costa del Sol, you should check for the rain in the region. Ibiza has little chance of rain in October.

READ MORE Mykonos beaches

What Are The Best Mykonos Beaches? A Complete Guide To Party Hotspots And Hidden Gems 

BY  Sibashree Oct 11, 2025

Inclusive! Pristine! Party Paradise! Beaches for everyone!  Choosing adjectives for the Mykonos Beaches is surely a problem of plenty! Why?  If you love tranquillity, the Agios Sostis Beach will appeal to you. However, Jackie O’ Beach Club is a favorite of the LGBTQIA+ travelers. So, Mykonos Beaches offer you a bit of everything!  Furthermore, the Psarau Beach is where all the stars and elites gather. In addition, from icons such as Elizabeth Taylor and Paul Newman to Bella Hadid and Kendall Jenner today, Mykonos beaches have been the hub of celebrity tourism.  Moreover, if you are planning a stay in luxury villas in Greece and a premium holiday, Mykonos beaches will surely be on your bucket list.  Also, Mykonos beaches are crucial for luxury and high-end tourism in Greece. In fact, in the prime tourism season of April to August of 2025, Mykonos beaches have been one of the leaders in driving tourism in Cyclades.  According to a Travel and Tour World Report, Mykonos has received around 604,963 air passengers in the same period.  Nevertheless, in today’s blog, I will talk about the best beaches in Mykonos with transportation tips, detailed features, and local insights. What Are The Best Mykonos Beaches? Party Hubs, Family-Friendly Beaches, Hidden Gems, And More All the Mykonos beaches stand out with their distinct characteristics. It’s difficult to pick a favorite. So, here, I have tried clubbing the beaches into different categories. It’s you who will pick the best one based on the kind of experience you want.  1. Party Beaches In Mykonos Paradise Beach and Super Paradise Beach are the best party beaches in Mykonos.  • Paradise Beach Distance from Mykonos Town: 5 Kilometers View this post on Instagram A post shared by Paradise Beach Club Mykonos (@paradisemykonos) One of the original nudist beaches in Greece, Paradise Beach is all about a carefree experience. The waves here are gentle, kissing the sandy shores and boulders.  However, it is the Paradise Beach Club that makes the experience more happening. Have your favorite drink and grab a quick snack in the sitting area under the Sun. Also, walking through the small lane with white-washed buildings on both sides is quite an experience.  • Super Paradise Beach  Distance from Mykonos Town: Around 7 Km View this post on Instagram A post shared by Susanne Niederberger (@passion4photoworks) The Super Paradise Beach is a little dramatic with cliffs reaching the crystal clear water here. Also, don’t forget a speed boat ride here with the hilly topography surrounding the water.  2. Family-Friendly Mykonos Beaches  Platis Gialos and Ornos Beach are my favorite picks among the most family-friendly beaches in Mykonos.  • Platis Gialos Distance from Mykonos Town: 5 Km View this post on Instagram A post shared by Joice Oliveira (@joiceoliveira) Platis Gialos is one of the most accessible and family-friendly beaches. It has water taxi stops, and you will find water sports and yacht rentals here.  Furthermore, it has two convenience stores for snacks and cold drinks. Also, on the shore, you will find Petasos Beach Resort and many other leading hotels of Mykonos.  • Ornos Beach Distance from Mykonos Town: 3 Km With clear and calm water, Ornos Beach is one of the best choices for families. You will find here sunbeds and other beach amenities for rent.  Also, you can enjoy a charter boat ride. The food scene here is quite vibrant, and the shops in the locality are ideal for boutique shopping.  Moreover, for a more happening experience, you can pay a visit to the Pasaji Beach Club.  3. Secluded & Romantic Beaches Agios Sostis and Fokos Beach are my favorite picks if you are looking for romantic and secluded beaches in Mykonos.  • Agios Sostis Distance from Mykonos Town: 8 Km View this post on Instagram A post shared by Mélanie (@melaniemday) With hilly surroundings and crystal clear water, Agios Sostis is a quiet paradise. You have to take quite a descent through the stairs to reach the beach.  It is not as commercialized as Paradise Beach or Platis Gialos, and that’s the whole fun.  • Fokos Beach  Distance from Mykonos Town: 12 Km View this post on Instagram A post shared by @kostantinosmanolis Fokos Beach is gorgeous, and it has a rocky landscape kissing the turquoise water. It is great for couples.  4. Water Sports & Active Beaches Want an adrenaline rush? Why don’t you plan a trip to Elia Beach and Kalafatis Beach?  • Kalafatis Beach Distance from Mykonos Town: 12 Km Kalafatis Beach is ideal for windsurfing and water sports. Furthermore, you can try extreme tubing, jet skiing, and scuba diving here. You can contact Kalafatis Watersports at + 30 6945261242.  • Elia Beach Distance from Mykonos Town: 10 Km Elia Beach is the longest in Mykonos. It is less commercialized, with some water sports facilities, such as jet skiing.  Furthermore, the main restaurant here serves amazing food and drink. Also, don’t miss exploring the secret coves on the western side of the beach.  Beach Comparison: A Summary Table Name of the BeachVibeAmenitiesAccessibilityBest ForParadise BeachParty• Snorkeling• Jet• Skiing Bars • Beach Club• Water Taxi• Taxi• Bus• Nightlife ExperienceSuper Paradise BeachParty• Bars• Restaruants• Party Events• Watersports• Wheel-Chair Accessible• Entrance• Restroom• Bus• Taxi• Car• Nightlife ExperiencePlatis GialosFamily-Friendly• Bars• Restaurants• Parasailing• Jet Skiing• Water Taxi• Public BusFamiliesOrnos BeachFamily-Friendly• Umbrella and Sunbed Rentals• Watersports• Water Taxi• Car• BusFamiliesAgios SostisSecluded• Watersports and Rentals Dirt road and walksCouplesFokos BeachSecluded• Traditional Taverna• Free Parking SpaceWell-maintained dirt roadCouplesKalafatis BeachActiveWatersportsEasyAdventure LoversElia BeachActiveJet SkiingEasyAdventure Lovers Transportation Tips: How To Reach The Mykonos Beaches And How To Move Around?  Did you know that Mykonos beaches are well-connected to Athens and other major cities through the Mykonos International Airport? In fact, you can take a flight of just 20 minutes to reach Mykonos from Athens. The ticket prices are around €40 to €80.  Of course, you can take a ferry from the Port of Piraeus in Athens and reach Mykonos in 3 to 5 hours. However, that’s a waste of time as the locals suggest that ferry rides do not always offer the best of views, and with high winds, it can get really choppy.  The ticket prices for a ferry ride from Athens to Mykonos Beaches will be around €40 to €150. Also, a ferry ride is suitable if you are visiting Platis Gialos, Paraga Beach, Paradise Beach, and other Mykonos beaches accessible by sea.  Nevertheless, once you reach Mykonos, you can move around comfortably in local buses, scooters, and taxis. Here are the details.  1. Local Buses To Move Around Mykonos Beaches  Mykonos buses are the best option if you want to move around the beaches. Buses are easily available from the following locations and ply to the following destinations.  Mykonos Buses Departure PointsDestinations Mykonos Buses Services KTEL Departure Point 1: Fabrica• Platis Yalos• Psarou• Ornos• Ai Yannis• ParadiseParangaMykonos Buses Services KTEL Departure Point 2: OTE• Ano Mera• Kalafati• EliaMykonos Buses Services KTEL Departure Point 3• Neo Limani• Aghios Stefanos You can contact (+30) 22890 23.360 or (+30) 22890 26.797 to learn about the timing and fare of these buses.  2. Mykonos Taxis  You can book a taxi for airport transfers and moving around the Mykonos beaches through your accommodation. However, in most cases, the taxi drivers will charge you around €15 to €20 extra.  However, for airport transfers, you must take the KTEL buses from JMK Airport to the Mykonos Chora Southern Bus Station.  From the Mykonos Chora Bus Station, you can go to the Fabrika Bus Station in the south or the Old Port Bus Station in the north based on the beaches you want to visit.  Airport transfer to and from Mykonos in KTEL public buses will cost you €3. You can also buy shuttle tickets for airport transfers from the driver inside the bus.  Insider Tip You have to pay the bus driver in cash. Also, sometimes, the driver refuses to give you a change. So, carry small bills.  3. Renting A Scooter In Mykonos If you are traveling solo or with your partner, you can hire an ATV or a scooter to move around the beaches in Mykonos.  For scooters, the daily rentals for the scooters will be around €25, and the car rental prices for a week will be close to €350-400 a week.  What Is The Best Time To Visit Mykonos Beaches? May to October or Late Spring to Autumn is the best time to visit the Mykonos Beaches. However, the summer months of July and August are the busiest on Mykonos Beaches. The temperatures in these months range between 20 and 28 degrees Celsius, and usually there is no rainfall in these months.  These months also receive the longest sunshine hours.  Are you planning to visit the Mykonos beaches in a different season? Here is a month-by-month breakdown of temperature. (Source: Greeka.com). MonthsAverage Temperature (Degree Celsius)January10.9 February11.3March13April15.6May19.5June21.5July23.5August25.8September23.2October19.8November16December12.4 Local Etiquette For Visiting The Best Beaches In Mykonos The locals in Mykonos are friendly and hospitable. They are also quite familiar with the consistent inflow of tourists, with Mykonos beaches being quite important for the luxury tourism landscape in Greece.  Casual and comfortable clothes made of light fabrics are the best choices for the daytime. In the evening, you can wear the fancier outfits and turn the party mode on.  Furthermore, tipping is quite popular in hotels and restaurants. At cafes and bars, the standard tipping charges are 10 to 15% of your service.  Best Mykonos Beaches: Frequently Asked Questions (FAQs)  Here are some frequently asked questions and answers about the best Mykonos Beaches.  1. How Many Beaches Are In Mykonos? Mykonos has more than thirty beaches. Along with being numerous, the beaches in Mykonos also differ in their characteristics. For example, Paradise Beach is ideal for party fun and experiencing a cosmopolitan vibe. On the other hand, Platis Gialo and Ornos beaches are more suitable for family fun. In addition, Kalafatis and Elia are ideal for watersports and adventures. Moreover, if you want to stay closer to Mykonos Town, Megali Ammos is an excellent option. 2. Which Has Better Beaches Mykonos Or Santorini? I cannot pick a favorite between the Mykonos and Santorini beaches. The Mykonos beaches are ideal for idyllic beach getaways with long stretches of soft sand. The golden sand on the shore looks beautiful with turquoise water. So, be it the Elia Beach or Paradise Beach, all these offer a classic beach experience. On the other hand, the beaches in Santorini are more dramatic. Thanks to the volcanic landscape, the beaches here have pebbles and sand in black and red. Red Beach and Kamari are some of the most popular beaches in Santorini.  3. What Is The Best Part Of Mykonos To Stay In? The best part of Mykonos to stay in will depend on the kind of experience you want. Chora, or Mykonos Town, is the best place to stay if you want to make the most of the shopping and dining scene and enjoy the vibrant nightlife. Furthermore, Platis Gialos and Ornos are some of the chosen locations if you want to enjoy the gorgeous stretches of the sand and want to spend some time alone or with your partner/family away from the hustle and bustle.  Read Also: 9 Best Beaches In Greece That You Must Visit Once In Your Life 11 Best Beaches In California That You Must Visit Once In Your Life 11+ Best Beaches In Portugal That You Must Visit Once In Your Life

READ MORE Best Hotels In Paris

Best Hotels In Paris: Understanding How They Are Supporting The City’s Tourism Today

BY  Sibashree Apr 28, 2025

This time, I was on a 2-day Paris travel and was working on how the best hotels in Paris have been supporting the thriving tourism scene in the city. I did my case study on the hotels near Opera Paris France, to get the entire picture.  I also had the opportunity to meet the leaders of Citadines Apart'hotel Opéra Paris, which The Ascott Limited operates. They shared their insights and observations with me. Paris had a footfall of 11.2 million during the Summer Olympics of 2024. The success story with great numbers continued as Paris consolidated the Olympics’ success for the rest of the year.  This boost in the number of tourists has further facilitated growth in the hospitality sector. The French hospitality sector is expected to grow at a CAGR of 2.34% from 2023 to 2028.  However, these two booming industries are also bearing the wrath of overtourism in the city.  So, there could not be a better time to delve deeper into how the best hotels in Paris have been supporting tourism so far. Also, we need to talk about how they respond to minimize the impact of overtourism with sustainable practices.  Best Hotels In Paris: Working And Growing With The Tourism Industry Of The City The best hotels in Paris are beyond tourist accommodations. With luxury in mind and an upscale shift, these hotels are influencing the spending patterns of tourists.  France was the most-visited country in the world in 2024, with an unbelievable footfall of around 100 million.  Now, a large number of these tourists look for accommodations in luxury hotels. With their hotel expenses and overall luxury spending increasing, the city gains revenue.  This approach aligns with what Nathalie Delattre, the French Minister of Tourism, stated in response to the anticipated tourism boom in France for 2024.  “We need to work to increase the average each visitor spends and get our visitors to stay longer.” The impact of hotels in Paris on tourist spending patterns extends beyond the standalone tourism and hospitality industry. It’s about the overall GDP and economy of the city.  But the “luxury experience” here is not to scare you if you are a tourist. It does not mean that you cannot visit Paris within a budget. It’s true that Paris, as a travel destination, is somewhat expensive, and accommodations are pricier than those in similar setups in other countries. However, the city offers a diverse range of hotel tariffs. A Shared Market Space Creating Discord Between The Hotel And Tourism Sectors? A shared market space!  This has been one of the biggest challenges for the top hotels in Paris, as they collaborate with the tourism industry to boost the city’s economy.  Now, services like AirBnb are offering more flexibility in booking and better pricing options. So, of course, there is the “price sensitivity” factor. Additionally, Airbnb is eager to seize opportunities, as it did during the Summer Olympics in Paris last time.   Airbnb was the official sponsor of the Paris Olympics, and it played a significant role in the 44% surge in short-term rental bookings in 2024 from the summer of 2023.  Also, Airbnb was direct when it approached the visitors of the Paris Olympics to avoid the “touristy side of Paris" and book short-term rentals on the “Paris-y side of Paris.” Moreover, Airbnb, through the “Airbnb500 Travel Grant,” offered discounts to tourists visiting Paris during the 2024 Summer Olympics.  Now, with discounted pricing and Parisians willing to give up their accommodation on rent through Airbnb, many hotels in Paris have suffered.  "The rate discounting that's happened, the occupancy levels, they're definitely being suppressed and compressed by the short-term rental market, without question.”Blake Reiter, Director of Research, Lighthouse Having said that, the best hotels in Paris have been able to keep their presence strong as they cater to the group of tourists seeking a high-end experience.  Additionally, city officials have introduced restrictions on short-term rentals to prevent Airbnb and similar businesses from causing significant harm to the hospitality industry.  Moreover, in November 2024, France approved an “Anti-Airbnb Bill” to control the increase in vacation rentals.  So, the threats of a shared market space have become less for the best hotels in Paris and other parts of France.  Overtourism In Paris: How The Best Hotels In Paris Respond To It? The best hotels in Paris had a slow start in summer 2024. However, with the Summer Olympics inching closer, occupancy rates in these hotels increased despite challenges from Airbnb and other short-term rental services.  During the summer Olympics, the hotel occupancy rate in this area reached 84%. Of course, there was revenue growth with a higher occupancy rate, discounts, and non-refundable rooms for tourists.  Still, the housing industry could not avoid an accommodation crunch, hygiene issues, safety threats, and other impacts of overtourism.  A sustainable collaboration between the best hotels in Paris and tourists is crucial. It will minimize the environmental impact and enhance the overall quality of life in the city.   For example, The Ascott Limited's sustainability program has helped me understand how the best hotels in Paris are doing it right. They are trying to minimize the impact of overtourism on the city’s environment and natural resources. Showing Commitment To Sustainability The Ascott Limited is sincere about taking care of the environment. Also, it has earned the Global Sustainable Tourism Council (GSTC) Committed status.  Moreover, Ascott Limited aims to achieve GSTC-Accredited Body certification for its global portfolio by 2028.  The sustainability program, known as “Ascott CARES,” is based on five fundamental pillars, and those are: Respect Alliance Community Environment  Supply Chain Also, Ms. Beh Siew Kim from Ascott has mentioned that sustainability has always been a key priority for the business. “The Ascott Limited aiming to have all their properties certified by GSTC-accredited Certification Bodies by 2028 where applicable* is a testament to how serious they are committed as an organization to environmental and social responsibility. We applaud Ascott’s leadership and vision in prioritizing sustainability, and I am confident that their efforts will set a benchmark for others in the sector to follow.”Randy Durband, CEO, The Global Sustainable Tourism Council With Ascott Limited as an example, the best hotels in Paris are also redefining the tourism landscape. They are also trying to fight overtourism by building a sustainable future.