Unveiling The Best European Escapes To Bask In Winter Sun

BY  Sibashree Aug 13, 2025

Key Highlights: What Is The South Of France? Why Is The South Of France So Popular? Where To Go In South Of France? How Does A Perfect South Of France Itinerary For 7 Days Look Like? Where To Stay In The South Of France? Where To Visit In The South Of France On A Budget? What Are The South Of France Cities Near The Beach? What Are The Most Beautiful Places In Southern France For Young Adults? What Is The Best Time To Visit The South Of France? Home to the Cannes Film Festival and the Monaco Grand Prix and blessed with 300 days of Sunshine in a year, the South of France is the ultimate luxury tourism destination.  The region also appeals to global travelers with the best wines, such as Bordeaux, Languedoc, Cahors, and Armagnac brandy. So, it is no wonder that the South of France is a crown jewel in the French luxury tourism landscape, about to reach $53.6 billion by 2030. Moreover, the South of France is home to many luxurious hotels, chateaux, and villas, such as Le Collectionist luxury villas in Provence. These high-end accommodations cater to ultra-high-net-worth travelers and ensure a premium experience.  However, there is more to visiting the South of France. Natural abundance, cultural heritage, and great food make it a destination for wholesome travel delights.  In this Tour and Travel Blog, we will explore the various aspects of the South of France and why it is a dream destination. We will also share a 7-day itinerary so that you can plan the trip well.  What Is South Of France?  The South of France is a district region, comprising Provence-Alpes-Côte d’Azur. Provence-Alpes-Côte d’Azur (PACA), itself, is a combination of six district departments. Those are: Alpes-Maritimes Bouches-du-Rhône Alpes-de-Haute-Provence Hautes-Alpes Vaucluse Var This region caters to every type of traveler and is almost an epitome of the natural wonders we love to visit.  The French Riviera beaches complement the rugged beauty of the Alps here. On the other hand, Provence promises the most quaint experience with vineyards, small villages, and hills smelling like lavender.  You can add to that the cultural and artistic heritage of Aix-en-Provence and the cosmopolitan vibe of cities such as Avignon and Marseille. Marseille especially indulges you with the charm of the French good life, and it’s for wanderers who just want to travel slow and connect.  Bordeaux with its best wines and vineyards, Verdon Gorge with its serene green landscape, and Camargue with its wetlands and wildlife are other prominent destinations in the South of France. Why Is South Of France So Popular?  Gorgeous seaside towns The majestic Alps Roman ruins Medieval villages Long stretches of vineyards The Best wines The tranquility that makes you connect to nature! These are reasons why everyone loves the South of France. Now, nobody will take away the best from the South of France. However, some new developments make the South of France more popular among modern travelers.  1. Better Accessibility And Travel Connectivity: How To Reach The South Of France? The South of France is well connected to Paris. You can take a flight from Paris, and it takes around 90 minutes to cover the distance.  Furthermore, you can take the SNCF Connect sleeper train, running from Paris to Cannes or Nice. For a more luxurious journey, board Belmond’s Venice Simplon-Orient-Express from Paris to Cannes.  It is an 18-hour journey with breakfast and gourmet meals.  Irrespective of the train you choose, you can buy the unlimited rail pass for the commute between Paris and the South of France.  2. Urban Improvements To Enhance The Experience Of Global Travelers  Nice has been a UNESCO World Heritage Site since 2021. It now has the Promenade des Anglais, which is ideal for strolls and tourists who love to explore the city on foot.  Furthermore, today, the sidewalk looks beautiful with many trees and cafe terraces.  Moreover, the new Convention Center here just hosted the U.N. Ocean Conference 2025 in July. Also, it is likely to have a tram line directly connected to the airport and a pleasure port for excursions on boats. 3. Aix-en-Provence Is To Have New Cultural Sites And Updated Museums Atelier des Lauves, the studio of the famous French impressionist, Paul Cezanne, reopened in Aix-en-Provence on 28th June, 2025.  Also, Jas de Bouffan, his family’s home, was opened for the first time. Fondation Maeght in Saint-Paul de Vence, the first independent art foundation of France, just had an expansion to celebrate its 60th anniversary last year. After the expansion, the foundation now has an exhibition space of 5,300+ square feet.  This space shows the works of Pablo Picasso, Alberto Giacometti, and Marc Chagall.  Furthermore, Nice’s Musée Matisse reopened in 2024 after a long period of renovation work, and La Malmaison, the contemporary art exhibition space of Cannes, reopened.  4. The Celebration Of Perfume Heritage In South Of France  The South of France is the Mecca for a perfume connoisseur. The Rose et Marius in Aix-en-Provence or the factory of L’Occitane en Provence in Manosque have enhanced the tourism experience for tourists having a keen interest in fashion and perfumes.  Moreover, at Rose et Marius, you can attend a workshop and design your own perfume. On the other hand, you can register online and visit L’Occitane en Provence for a face diagnostic and get a free hand cream.  5. For The Love Of Ceramics And Pottery  Marseille, the port city of the South of France, is now emerging as the new hotspot amidst all the glamor and glitz of the French Riviera.  Since the COVID-19 era, many Parisians have also moved to Marseille for the quality of life, and the high-speed train ride to this port city from Paris is an amazing experience.  Furthermore, Aubagne, just outside this city, is a popular destination in the European ceramic landscape. Ravel Poterie, Santon Di Landro, and Louis Sicard are some important potteries here. Where To Go In South Of France?  The South of France has many options if you want to experience the ultimate French beauty. However, here are our favorite destinations in the South of France. 1. Nice And Alpes-Maritimes Nice, the capital, and Cannes are two landmark destinations in Alpes-Maritimes.  Furthermore, Nice is a cultural hub with Matisse and Chagall museums and the Promenade des Anglais.  Cannes, with its glitz and glamor and, of course, the much-celebrated film festival, is a global name in cultural tourism.  Also, this region has the town of Grasse, “The Perfume Capital of the World,” and Antibes, housing the Picasso Museum and wonderful beaches.  2. Bouches-du-Rhône And Marseille Marseille, the capital of Bouches-du-Rhône, is a crown jewel in the tourism of the South of France. Some important cultural and historical landmarks here are: Basilique Notre-Dame de la Garde MUCEM museum Arles here is a standout place, being home to the Roman amphitheater and its connection with Van Gogh.  Moreover, the Camargue wetlands, with flamingos and wild horses, and the Calanques National Park with limestone cliffs are prominent natural wonders in thai region.  3. Var And Its Capital, Toulon Mediterranean coastline A vibrant nightlife Rich maritime history A beautiful harbor Var and its capital, Toulon, are famous for all these things. Furthermore, you will love the quiet beaches of Îles d’Hyères and areas like Bandol with expansive vineyards and massive production of rosé wines.  4. Avignon And Vaucluse Along with the quintessential Provençal countryside charm, Vaucluse remains an important historical and cultural landmark in the South of France.  Vaucluse, its capital, has a performing arts festival every year in July. On the other hand, Orange has one of the best preserved Roman theaters, and it still hosts many performances. Pont d’Avignon and Palais des Papes are other important landmarks in Vaucluse.  In addition, Valucluse offers you the most peaceful retreat in the Luberon region, filled with beautiful rolling hills, quaint villages like Roussillon, and vineyards.  5. Alpes-de-Haute-Provence And Digne-les-Bains With Digne-les-Bains as the capital, Alpes-de-Haute-Provence is famous for thermal baths and lavender fields. It is also home to Gorges du Verdon, the largest canyon in Europe, and a beautiful hilltop town with a citadel, Sisteron.  Also, don’t forget to visit the Lavender Museum and the Valensole lavender plains in summer.  Moreover, if it is Jean Giono who introduced you to the South of France, you must explore Manosque, the writer’s hometown. 6. Hautes-Alpes And Gap Hautes-Alpes is famous for the beauty of the French Alps. Gap is the capital city, and Haute-Alpes is also home to the Écrins National Park, a popular summer destination for hikers thanks to its dramatic cliffs and glaciers.  Also, Hautes-Alpes has Briançon, one of the highest mountainous cities, and it is a UNESCO World Heritage Site because of the Vauban fortifications.  How Does A Perfect South Of France Itinerary For 7 Days Look Like?  Here, we have made a sample 7-day itinerary for you in the South of France. As I am yet to make it to the South of France, I have made this itinerary based on my online research and after consultation with a local travel expert. 7-Day Itinerary for the South of France Activities and Places to VisitDay 1• Exploring Marseille and traveling to Aix-en-Provence• Visiting the fountains and the Cours Mirabeau in Aix-en-ProvenceDay 2• Visiting the Luberon Region and exploring beautiful villages such as Roussillon and GordesDay 3• A trip to the Calanques National Park, boating, and kayaking thereDay 4• Visit Nice and enjoy the vibe at the Promenade des AnglaisDay 5• Monaco day tripDay 6• Explore Antibes and its Picasso MuseumDay 7• Day trip to Cannes Where To Stay In South Of France?  View this post on Instagram A post shared by Le Collectionist (@lecollectionist) I have already mentioned that the South of France, being a luxury tourist destination, has high-end villas such as Le Collectionist villas in Provence.  Furthermore, you will find many short-term and long-term holiday rentals for improved privacy at a more reasonable rate.  Also, Hotel Port Palace in Monte Carlo or Le Negresco in Nice are some luxurious hotels in this region.  Moreover, the Provence region, Côte d'Azur, and Languedoc-Roussillon have some amazing campsites if you want to spend your days in Southern France in the company of nature. What Is The Best Time To Visit The South Of France? April to May and September to October are the best months to visit the South of France. In April and May, you will see the lavender in full bloom, while the summer is yet to set, keeping the temperature within 20-25 degrees Celsius.  On the other hand, September to October is the ideal time to explore the beaches and other coastal getaways of the South of France.  South Of France: Frequently Asked Questions (FAQs) Here are the frequently asked questions about the South of France.  1. Where To Visit In The South Of France On A Budget? If you are traveling on a budget, you can explore the following destinations in the South of France. • Antibes• Nice• Avignon• Cannes• Saint Paul de Vence• Monaco• RoussillonFurthermore, while traveling on a budget, you can choose Nice as your base. It has the most affordable holiday rentals. Also, you can easily take train trips from Nice and explore places like Monaco. Also, cook your own meals to avoid spending a fortune at expensive restaurants.  2. What Are The Most Beautiful Places In Southern France For Young Adults? From classic French Riviera destinations to a place with beautiful lemon groves, the South of France has plenty to offer to young adult tourists. Here are our favorites.• Nice with its beaches, vibrant nightlife, and of course, the Promenade des Anglais• Cannes with its boutiques and all the love for films• Saint-Tropez with its happening beach clubs and high-end shopping experience• Menton, with its vibrant buildings, lemon groves, and proximity to the Italian border 3. What Are The South Of France Cities Near Beach? Cannes, Nice, Saint-Tropez, Marseille, and Menton are the most beautiful cities near the beaches in the South of France.  4. What Is The Nicest Part Of The South Of France? Provence is the nicest part of the South of France. Artistic heritage, Roman ruins, beautiful lavender fields, great wines and food, and charming hilltop villages. Furthermore, blessed with the Mediterranean Coast and the Verdon Gorge, it is also a popular destination for watersports. 5. What Is The Safest Part Of the South Of France?  Bordeaux, Toulouse, Monaco, and Aix-en-Provence are some of the safest places to stay in the South of France. These places have low crime rates, and the chances of encountering violent crimes are pretty rare. However, the French Riviera has frequent cases of petty theft. 

BY  Barsha Sep 26, 2025

With more than 200 inhabited (and beautiful) islands dotting the Ionian and Aegean Seas, Greece is definitely a beach lover’s paradise. However, with so many stunning options, it can get very overwhelming to find out which island is perfect for a sun-soaked getaway.  And I’ve been there, truly! But then my partner and I have always hated crowds - plus, all the popular islands were too expensive. So, our aim was simple - to find the best spots in Greece.  If you explore them and fall in love with one of them, you may decide to buy a property here for your holidays or for rental. On that note, I’ve listed the best beaches in Greece. My parameters? Well, I’ve got quite a few - check them out before jumping down to my list of Greece’s best beaches - and yes, all of them are located in Milos.  Does the beach come with a long coastline and a great view?  Is the water good for swimming? What activities can you try?  How’s the sand? Is there a restaurant to dine at? Does the restaurant offer takeaway? How’s the parking? Can you rent umbrellas and chairs?  Is there anything unique or rare about the beach? Stay tuned. 9 Best Beaches In Greece: Keeping my parameters, let’s check out the best beaches in Greece: 1. Kleftiko Beach: Kleftiko Bay, a truly magical place, ah! This protected bay is home to crystal-clear turquoise water, hidden sea caves, and dramatic white cliffs. In fact, the sea caves were actually used by pirates as a hideout.  This beach is an iconic spot in Milos - and for all the right reasons. The beach was stunning, and the view? Absolutely worth every single penny. Technically, it's not really a beach - it was a sort of bay. Still, for me, this was one of the best beaches in Greece. Now, coming to the beach’s accessibility, you just can’t walk to this bay. Yep, there’s no road that directly leads to this bay. In fact, you can access this boat only by boat. However, there’s a three-mile hike that you can take - it leads directly to the beautiful bay.  My boyfriend is a professional mountaineer, and there’s no way he will compromise on the hike! So, he convinced me that this would be a great experience - and like always, he was right!  When you descend, you will get a stunning perspective of the entire bay. We found a few flat rocks at the very bottom and paused for a break to soak in the breathtaking view around us.  Later in the evening, we went back to this bay - but this time, we opted for a speedboat tour, and it was a different experience, much like checking out the same view from two different perspectives.  How Much Will It Cost You? Access to this beach is completely free. However, we recommend boat tours - and those will cost you between $35 and $70 for half-day tours and around $117 for a full-day tour.  2. Kolympisionas Beach: Kolympisionas Beach is perhaps the most underrated beach on this list. Thanks to Away Lands, a fellow travel blog, I first read about this beach - and it made it to my bucket list. When I reached here, I realized this was indeed worth the effort and time! The best part? This is so underrated that you will not even find it by its English name on Google Maps. So, if you are looking for a beach where you can enjoy the isolation, then this is your best shot!  It was Summer, and everywhere we went, we were greeted with crowds. But this was a complete surprise. We had just hiked from Milos Cove Hotel without knowing what we could have found at the end of the trail, ending up at this private cove.  Also, thanks to the unpaved roads here, it is best to rent an ATV or SUV for an entire day to drive around. There’s so much to explore in easy Milos - so the extra expense on commuting is necessary and absolutely worth it.  Moreover, if you have been dreaming about going skinny dipping at least once in your life, this is the spot! (We might have done it, and it was one of the best highlights of the trip.) How Much Will It Cost You? Like most European beaches, entry to this beach is free. You can rent umbrellas and sunbeds in different areas on the beach - but the rates tend to vary. While a set of sun loungers and umbrellas cost $94 at one spot, they cost us as little as $36 in another area. If you add food and drinks, it will cost you around $140. 3. Firiplaka Beach: We found the Firiplaka Beach on the island’s southern coast. It is one of the best beaches in Greece to rent an umbrella and a chair for spending an entire day lounging by the sea. Once here, you can enjoy the crystal-clear blue water, the soft sand, the wide bay, and the surrounding calmness.  Moreover, you can rent paddleboards and kayaks from a small beach shack here. Plus, we had a great time at the beach bars - sipping on cocktails and lounging in comfy chairs.  For people who are up for some exploring, you can walk down the beach towards the candy-colored rocks - you can explore the private, sandy inlet near the rocks. Also, if you don’t want to rent sunbeds, then don’t forget to carry an umbrella or a hat because the beach has no shade.  How Much Will It Cost You? Access to the beach is free, so you can enjoy the water and swim around for free. We rented a set of sun loungers and umbrellas for $60. However, we found out later that some places on the beach offer the same things for only $35 - so, it’s better to ask around before renting umbrellas from the first place you spot.  4. Mandrakia Beach: Mandrakia, a fishing village that was right out of a European movie! This classic Greek village is home to traditional whitewashed buildings, colorful fishing shelters, and vibrant boat garages beautifully carved into rocks - the view? Postcard-perfect!  Moreover, the beach is the right blend of small sandy spots and rocky outcrops, making it a unique spot for sunbathing and swimming. The water is crystal-clear in the small port - that way, you can just go down the colorful steps and jump into the water from the dock.  Also, being a food junkie, I dragged my athletic partner to several places serving delectable food - my favorite? One of the most iconic restaurants of Milos, Medusa, stood out for its fresh seafood and the view.  How Much Will It Cost You? Access to this underrated beach is free. There are some spots to order food from, but I suggest spending money on exploring this classic Greek fishing village.  5. Firopotamos Beach: Only a few minutes from the beautiful Mandrakia, we found another charming little village, Firopotamos. This scenic seaside village is literally perched on a cliff with crystal-clear, turquoise water.  You can rent umbrellas and sunbeds on the beach. Plus, there’s a cool beach bar here, if you want to sip on cocktails while enjoying the view like us!  Moreover, there’s a road from this tranquil cover - if you walk up this road for a few minutes, you will find stone ruins open to the visitors.  We had gone to explore these ruins behind the church, and guess what? We realized these ruins overlook the whole bay and are worth spending time at.  In addition, you can rent small, waterfront houses here and stay in some of the most beautiful places in Milos. However, we had to book our house months ago since people book them in advance - and that too months ago. So, do plan early if you want to stay in these charming little houses.  How Much Will It Cost You? Access to this beach is free. We rented a set of sunbeds for $20 - the rates tend to vary between $12 and $35, depending on the season. Also, I got very drunk here and ended up paying the beach bar $80 for the cocktails.  6. Agkali Beach: The beautiful Milos Cove Hotel has a hidden cover inside with a picturesque ambience (similar to that of a private beach) and candy-colored cliffs - welcome to the unbelievably beautiful Agkali beach.  You will only need one thing to access this beach - you have to stay in the Milos Cove Hotel. Yes, the beach is only open to hotel guests. Moreover, you can easily reach the beach by boat. Otherwise, the drive is not very comfortable thanks to the unpaved roads - it’s a rocky paradise out here.  While we were here, we were mesmerized by the rocks scattered everywhere on the beach - the rainbow of colors and the beautiful striations made it unique and memorable. How Much Will It Cost You? This is a common problem with all beaches in Greece - prices tend to vary a lot. And Agkali beach was no different. Access to the beach is free, and the boat ride to the beach costs us $47.  7. Sarakiniko Beach: Sarakiniko Beach is famous - it literally put Milos on the map for having some of the best beaches in Greece. This beach is known all around the globe for its beautiful moonscapes.  Walking around in this cove of white rocks almost felt like walking on another planet, especially when the light starts dropping before sunset. Truly, the landscape here is something I am sure I won’t see anywhere else - you have to see the white rocks in both their evening glory and under the bright sun.  Also, if the water is calm, you can experience cliff jumping since the edges of cliffs here jut out over the water. But in case the winds pick up and the water seems to be relatively rougher, be cautious about your swimming skills. How Much Will It Cost You? Access to the beach is free. Renting sunbeds and umbrellas will cost you between $12 and $18. If you go on a land excursion in Milos with Sarakiniko as a stop, it will cost $440 for every traveller. Moreover, you can do the same via boat - in that case, it will cost you around $150. 8. Kalamos Beach: Kalamos Beach is not a beach - rather, it's a tiny, pristine strip that was accessible only by boat. The sand here looks like nobody has ever stepped on it.  And the thing about such beaches is that they're a rarity in the world we are living in currently. As a result, swimming around in the water here was an incredible experience.  Moreover, if there’s one activity that you have to try, then that would be to go on a boat tour. My partner planned one for me. We rented a speedboat and spent an entire day exploring the water, hidden beaches, beautiful bays, and coastlines.  You can do the same - there are different companies offering boat tours everywhere on the island, starting from party boats to boats for small groups. How Much Will It Cost You? Kalamos beach has no entrance fees. Renting a set of sunbeds and umbrellas will cost you between $12 and $24. In some spots, it will cost you $24 to rent sunbeds, but it comes with a cocktail or beer.  9. Paralia Paleochori Beach: The only reason I visited this stunning beach and wrote about it in this list is its unique landscape - a volcanic landscape and colorful cliffs with a blend of pebbles and soft sand.  What we found especially unique here was the cove’s natural warm water due to geothermal activities taking place under the water.  As a result, stem vents close to the shoreline make the sand somewhat warm, even in the cold. So, if you are planning a trip during the summer, it's best to wear sandals to protect your feet from hot sand.  While we were here, we did visit the popular (and super expensive) Sirocco Volcanic Restaurant, a pricey restaurant in Milos close to the Paralia Paleochori beach. The USP? The restaurant is famous because it cooks fish directly in the heat from the volcanic sand. The reviews aren’t lying - the food here is delicious and the place is a must-visit.  How Much Will It Cost You? Paralia Paleochori beach is somewhat expensive compared to the other beaches on this list. As a result, renting a set of sunbeds and umbrellas will cost you between $47 and $94. Are Beaches In Greece Safe? Yes, the best beaches in Greece are usually safe, famous for their calm water and clean environment. Having said that, it is always vital to be aware of all potential risks, including underwater hazards such as jellyfish and sea urchins, riptides, strong sun, and even theft.  Also, it is vital to check warning flags, wear appropriate gear (especially footwear), follow rules (including what the lifeguard says), and protect yourself from the sun for a safe experience.  Frequently Asked Questions: Check out the most frequently asked questions about the best beaches in Greece: 1. Is Milos Cheaper Than Crete? Yes. It is cheaper to plan a trip to Milos - instead of Crete. The islands of Milos have a laid-back atmosphere and are much smaller in size, with several budget-friendly options for food, lodging, and local experiences, making the island a cost-effective spot for travel enthusiasts.  2. What Is The Cheapest Month To Visit Greece? While you will find the most budget-friendly options between November and March, each month comes with its own set of unique experiences and advantages. So, whether you feel like making the budget a priority or seeking fewer crowds and pleasant weather, planning a trip as per these insights will make your Greek holiday memorable.  3. When Not To Visit Greece? Summer is very hot in Greece, especially close to the sea. This warm weather and heat make the experience uncomfortable, especially when you are visiting historical spots or enjoying any outdoor activity during the day. So, it’s best to avoid a trip to Greece in any extreme weather conditions - it's best to visit in autumn or spring.  4. Which Greek Islands Are Not To Visit? It's best to avoid Santorini and Mykonos if you are not a fan of high prices and crowds, since these islands are expensive and overcrowded. Then there are other islands that you can avoid, depending on what you prefer. For instance, we picked Milos because it's one of the most underrated islands of Greece. Read Also: The Best Luxury Villas Greece Le Collectionist: Why Are They Unique? Seven Reasons To Visit The Stunning Greek Ionian Islands A Beginner’s Guide To Island-Hopping In Greece

BY  Sibashree Apr 28, 2025

This time, I was on a 2-day Paris travel and was working on how the best hotels in Paris have been supporting the thriving tourism scene in the city. I did my case study on the hotels near Opera Paris France, to get the entire picture.  I also had the opportunity to meet the leaders of Citadines Apart'hotel Opéra Paris, which The Ascott Limited operates. They shared their insights and observations with me. Paris had a footfall of 11.2 million during the Summer Olympics of 2024. The success story with great numbers continued as Paris consolidated the Olympics’ success for the rest of the year.  This boost in the number of tourists has further facilitated growth in the hospitality sector. The French hospitality sector is expected to grow at a CAGR of 2.34% from 2023 to 2028.  However, these two booming industries are also bearing the wrath of overtourism in the city.  So, there could not be a better time to delve deeper into how the best hotels in Paris have been supporting tourism so far. Also, we need to talk about how they respond to minimize the impact of overtourism with sustainable practices.  Best Hotels In Paris: Working And Growing With The Tourism Industry Of The City The best hotels in Paris are beyond tourist accommodations. With luxury in mind and an upscale shift, these hotels are influencing the spending patterns of tourists.  France was the most-visited country in the world in 2024, with an unbelievable footfall of around 100 million.  Now, a large number of these tourists look for accommodations in luxury hotels. With their hotel expenses and overall luxury spending increasing, the city gains revenue.  This approach aligns with what Nathalie Delattre, the French Minister of Tourism, stated in response to the anticipated tourism boom in France for 2024.  “We need to work to increase the average each visitor spends and get our visitors to stay longer.” The impact of hotels in Paris on tourist spending patterns extends beyond the standalone tourism and hospitality industry. It’s about the overall GDP and economy of the city.  But the “luxury experience” here is not to scare you if you are a tourist. It does not mean that you cannot visit Paris within a budget. It’s true that Paris, as a travel destination, is somewhat expensive, and accommodations are pricier than those in similar setups in other countries. However, the city offers a diverse range of hotel tariffs. A Shared Market Space Creating Discord Between The Hotel And Tourism Sectors? A shared market space!  This has been one of the biggest challenges for the top hotels in Paris, as they collaborate with the tourism industry to boost the city’s economy.  Now, services like AirBnb are offering more flexibility in booking and better pricing options. So, of course, there is the “price sensitivity” factor. Additionally, Airbnb is eager to seize opportunities, as it did during the Summer Olympics in Paris last time.   Airbnb was the official sponsor of the Paris Olympics, and it played a significant role in the 44% surge in short-term rental bookings in 2024 from the summer of 2023.  Also, Airbnb was direct when it approached the visitors of the Paris Olympics to avoid the “touristy side of Paris" and book short-term rentals on the “Paris-y side of Paris.” Moreover, Airbnb, through the “Airbnb500 Travel Grant,” offered discounts to tourists visiting Paris during the 2024 Summer Olympics.  Now, with discounted pricing and Parisians willing to give up their accommodation on rent through Airbnb, many hotels in Paris have suffered.  "The rate discounting that's happened, the occupancy levels, they're definitely being suppressed and compressed by the short-term rental market, without question.”Blake Reiter, Director of Research, Lighthouse Having said that, the best hotels in Paris have been able to keep their presence strong as they cater to the group of tourists seeking a high-end experience.  Additionally, city officials have introduced restrictions on short-term rentals to prevent Airbnb and similar businesses from causing significant harm to the hospitality industry.  Moreover, in November 2024, France approved an “Anti-Airbnb Bill” to control the increase in vacation rentals.  So, the threats of a shared market space have become less for the best hotels in Paris and other parts of France.  Overtourism In Paris: How The Best Hotels In Paris Respond To It? The best hotels in Paris had a slow start in summer 2024. However, with the Summer Olympics inching closer, occupancy rates in these hotels increased despite challenges from Airbnb and other short-term rental services.  During the summer Olympics, the hotel occupancy rate in this area reached 84%. Of course, there was revenue growth with a higher occupancy rate, discounts, and non-refundable rooms for tourists.  Still, the housing industry could not avoid an accommodation crunch, hygiene issues, safety threats, and other impacts of overtourism.  A sustainable collaboration between the best hotels in Paris and tourists is crucial. It will minimize the environmental impact and enhance the overall quality of life in the city.   For example, The Ascott Limited's sustainability program has helped me understand how the best hotels in Paris are doing it right. They are trying to minimize the impact of overtourism on the city’s environment and natural resources. Showing Commitment To Sustainability The Ascott Limited is sincere about taking care of the environment. Also, it has earned the Global Sustainable Tourism Council (GSTC) Committed status.  Moreover, Ascott Limited aims to achieve GSTC-Accredited Body certification for its global portfolio by 2028.  The sustainability program, known as “Ascott CARES,” is based on five fundamental pillars, and those are: Respect Alliance Community Environment  Supply Chain Also, Ms. Beh Siew Kim from Ascott has mentioned that sustainability has always been a key priority for the business. “The Ascott Limited aiming to have all their properties certified by GSTC-accredited Certification Bodies by 2028 where applicable* is a testament to how serious they are committed as an organization to environmental and social responsibility. We applaud Ascott’s leadership and vision in prioritizing sustainability, and I am confident that their efforts will set a benchmark for others in the sector to follow.”Randy Durband, CEO, The Global Sustainable Tourism Council With Ascott Limited as an example, the best hotels in Paris are also redefining the tourism landscape. They are also trying to fight overtourism by building a sustainable future.