Winter Sun Escapes: Best European Places To Bask

BY  Sibashree Apr 28, 2025

This time, I was on a 2-day Paris travel and was working on how the best hotels in Paris have been supporting the thriving tourism scene in the city. I did my case study on the hotels near Opera Paris France, to get the entire picture.  I also had the opportunity to meet the leaders of Citadines Apart'hotel Opéra Paris, which The Ascott Limited operates. They shared their insights and observations with me. Paris had a footfall of 11.2 million during the Summer Olympics of 2024. The success story with great numbers continued as Paris consolidated the Olympics’ success for the rest of the year.  This boost in the number of tourists has further facilitated growth in the hospitality sector. The French hospitality sector is expected to grow at a CAGR of 2.34% from 2023 to 2028.  However, these two booming industries are also bearing the wrath of overtourism in the city.  So, there could not be a better time to delve deeper into how the best hotels in Paris have been supporting tourism so far. Also, we need to talk about how they respond to minimize the impact of overtourism with sustainable practices.  Best Hotels In Paris: Working And Growing With The Tourism Industry Of The City The best hotels in Paris are beyond tourist accommodations. With luxury in mind and an upscale shift, these hotels are influencing the spending patterns of tourists.  France was the most-visited country in the world in 2024, with an unbelievable footfall of around 100 million.  Now, a large number of these tourists look for accommodations in luxury hotels. With their hotel expenses and overall luxury spending increasing, the city gains revenue.  This approach aligns with what Nathalie Delattre, the French Minister of Tourism, stated in response to the anticipated tourism boom in France for 2024.  “We need to work to increase the average each visitor spends and get our visitors to stay longer.” The impact of hotels in Paris on tourist spending patterns extends beyond the standalone tourism and hospitality industry. It’s about the overall GDP and economy of the city.  But the “luxury experience” here is not to scare you if you are a tourist. It does not mean that you cannot visit Paris within a budget. It’s true that Paris, as a travel destination, is somewhat expensive, and accommodations are pricier than those in similar setups in other countries. However, the city offers a diverse range of hotel tariffs. A Shared Market Space Creating Discord Between The Hotel And Tourism Sectors? A shared market space!  This has been one of the biggest challenges for the top hotels in Paris, as they collaborate with the tourism industry to boost the city’s economy.  Now, services like AirBnb are offering more flexibility in booking and better pricing options. So, of course, there is the “price sensitivity” factor. Additionally, Airbnb is eager to seize opportunities, as it did during the Summer Olympics in Paris last time.   Airbnb was the official sponsor of the Paris Olympics, and it played a significant role in the 44% surge in short-term rental bookings in 2024 from the summer of 2023.  Also, Airbnb was direct when it approached the visitors of the Paris Olympics to avoid the “touristy side of Paris" and book short-term rentals on the “Paris-y side of Paris.” Moreover, Airbnb, through the “Airbnb500 Travel Grant,” offered discounts to tourists visiting Paris during the 2024 Summer Olympics.  Now, with discounted pricing and Parisians willing to give up their accommodation on rent through Airbnb, many hotels in Paris have suffered.  "The rate discounting that's happened, the occupancy levels, they're definitely being suppressed and compressed by the short-term rental market, without question.”Blake Reiter, Director of Research, Lighthouse Having said that, the best hotels in Paris have been able to keep their presence strong as they cater to the group of tourists seeking a high-end experience.  Additionally, city officials have introduced restrictions on short-term rentals to prevent Airbnb and similar businesses from causing significant harm to the hospitality industry.  Moreover, in November 2024, France approved an “Anti-Airbnb Bill” to control the increase in vacation rentals.  So, the threats of a shared market space have become less for the best hotels in Paris and other parts of France.  Overtourism In Paris: How The Best Hotels In Paris Respond To It? The best hotels in Paris had a slow start in summer 2024. However, with the Summer Olympics inching closer, occupancy rates in these hotels increased despite challenges from Airbnb and other short-term rental services.  During the summer Olympics, the hotel occupancy rate in this area reached 84%. Of course, there was revenue growth with a higher occupancy rate, discounts, and non-refundable rooms for tourists.  Still, the housing industry could not avoid an accommodation crunch, hygiene issues, safety threats, and other impacts of overtourism.  A sustainable collaboration between the best hotels in Paris and tourists is crucial. It will minimize the environmental impact and enhance the overall quality of life in the city.   For example, The Ascott Limited's sustainability program has helped me understand how the best hotels in Paris are doing it right. They are trying to minimize the impact of overtourism on the city’s environment and natural resources. Showing Commitment To Sustainability The Ascott Limited is sincere about taking care of the environment. Also, it has earned the Global Sustainable Tourism Council (GSTC) Committed status.  Moreover, Ascott Limited aims to achieve GSTC-Accredited Body certification for its global portfolio by 2028.  The sustainability program, known as “Ascott CARES,” is based on five fundamental pillars, and those are: Respect Alliance Community Environment  Supply Chain Also, Ms. Beh Siew Kim from Ascott has mentioned that sustainability has always been a key priority for the business. “The Ascott Limited aiming to have all their properties certified by GSTC-accredited Certification Bodies by 2028 where applicable* is a testament to how serious they are committed as an organization to environmental and social responsibility. We applaud Ascott’s leadership and vision in prioritizing sustainability, and I am confident that their efforts will set a benchmark for others in the sector to follow.”Randy Durband, CEO, The Global Sustainable Tourism Council With Ascott Limited as an example, the best hotels in Paris are also redefining the tourism landscape. They are also trying to fight overtourism by building a sustainable future. 

BY  Sibashree Feb 2, 2026

The Iberian Peninsula epitomizes the ultimate European trip for many explorers.   The allure of a history etched into cobblestones, wine-soaked lunches, and sun-kissed coastlines promises a once-in-a-lifetime experience.   Still, when booking the flight ticket, one difficult question may catch you off guard. Spain vs Portugal? Which one will be the best bet for your next trip?   Despite having the same Mediterranean climate and sharing a peninsula as neighbors, each of these countries has its distinct soul.   Spain is like a tapestry of autonomous regions, and each region nurtures its own culture, identity, and personality. On the other hand, Portugal indulges in melancholy, and the experience here is more cohesive and intimate.   Moreover, the “fado” spirit and the maritime legacy set Portugal apart.   Hi, in today’s blog, I will do a Spain vs Portugal comparison, and the areas will be the similarities/differences in culture, safety, nature, and cost.   Spain Vs Portugal: Culture And Heritage  If grandeur is the main vibe of Spain, Portugal offers that intimacy to travelers who want to feel the connection in a new country.   The tempo of daily life is different in these countries, and that sets the foundation for a cultural divide.   The Intimacy Of Portugal   Have you ever been to Lisbon or Porto? You will notice how the heritage is linked to the sea. The Manueline architecture, with a decorative style featuring ropes, coral, and nautical symbols, further bears testament to its past.   Also, you will often notice calçada Portuguesa or calçada Portuguesa in the streets of Portugal. Moreover, with the azulejos or blue and white ceramic tiles, the buildings here exude an old-world charm.   The overall atmosphere can be described as saudade, meaning something deep and nostalgic. Also, the sunsets over the Tagus River are poetic and stir emotions.   Spain: A Kaleidoscope  In Spain, it’s like many countries in one nation. Andalusia, in the south, has the Moorish splendor of the Alhambra and the fiery passion of Flamenco.   On the other hand, Barcelona or Catalonia nurtures the surrealist modernism of Antoni Gaudí.   Furthermore, the Basque Country exudes a rugged, industrial-chic vibe and has a distinct language.   Spain Vs Portugal: Which One Is Safer?   Spain and Portugal are safe for travelers. However, the different vibes across the country create significant differences in how safe a traveler feels.   Safety In Portugal   Portugal is the 7th most peaceful country in the world according to the Global Peace Index 2025. Furthermore, in 2025, it became one of the best countries for expats due to its quality of living.   Nevertheless, the country is smaller, and its lower population density does not overwhelm you. You will feel safe and at ease even when you are in the heart of Lisbon.   So, even if you are a solo traveler or you are traveling with your family, you will enjoy a low-stress environment and warm hospitality.   Safety In Spain   Spain holds the 25th position in the Global Peace Index 2025. So, the country is safe. However, Madrid and Barcelona are global hubs. So, the usual perils of big cities will be there.   For example, though the violent crimes are rare, areas such as Barcelona’s Las Ramblas are infamous for pickpocketing incidents.   Also, with the recent struggle of overtourism, the attitude of the locals has changed a lot toward the tourists.   However, Spain has a world-class infrastructure. Also, thanks to its high-speed rail system (the AVE), you can easily navigate between cities.   Landscapes Of Portugal And Spain: The Atlantic Edge Vs. Mediterranean Bliss  The landscapes of both countries are unique and beautiful. However, the geography of Spain is more varied.   Here are more details.  The Rugged Coastline Of Portugal   If you love the drama of the Atlantic, the rugged coastline of Portugal will win you over. You will find golden limestone cliffs and hidden sea caves, such as Benagil in the Algarve region in the south.   Also, if you are looking for volcanic landscapes, the Portuguese islands of Madeira and the Azores offer world-class hiking, whale watching, and a lushness that earned them the nickname "the Hawaii of Europe."  The Diverse Terrains Of Spain   The beaches of Costa del Sol and the Balearic Islands (Mallorca and Ibiza) coexist in Spain. In these places, you will find turquoise waters and a vibrant social scene.   Furthermore, the snow-capped Pyrenees mountains and the rugged, rainy green hills of Galicia are natural wonders of Spain.   Moreover, a historic pilgrimage route through northern Spain remains one of the world’s most iconic trekking experiences.  Portugal Vs Spain Food: Tapas Or Tascas?  Now, it’s difficult to choose a favorite between Portuguese and Spanish food. However, I find the food in Portugal to be more comforting.   Food In Portugal   The food culture of Portugal depends on the sea. You have to try salted cod or bacalhau here. The fun part is that every place you visit will serve you a different version of the same dish.   It’s like a family secret passed down across generations.   However, for me, the pastéis de nata, the blistered, creamy custard tarts, were the winner. The hint of cinnamon when it's warm! Heavenly!   Also, the Port wine from the Douro Valley or the light, effervescent Vinho Verde proudly hold the flag of Portugal high in the global gastronomic map.   Food In Spain   The land of tapas crawl, Spain, is all about sharing small plates of jamón ibérico, patatas bravas, and fresh seafood.   Furthermore, from the giant pans of saffron-scented paella in Valencia to the sophisticated "pintxos" in San Sebastián, the food scene here will offer you a varied experience.   Also, with the bold reds of the Rioja region being the crown jewels, Spanish wine is a connoisseur’s delight.   Cost And Accessibility: Which One Is More Budget-Friendly?  Despite consistent price increases in Lisbon, Portugal remains a favorite among budget-conscious travelers in Europe. The price for the high-end dining and boutique accommodations is way less than in London, Paris, or even Madrid.   Spain is expensive. However, its southern regions, like Andalusia, are quite budget-friendly.   Having said that, with a massive train network and many international airports, Spain is more accessible and ideal for planning multi-city itineraries.   And The Winner Is…  Your favorite between Portugal and Spain will depend on your personality.   For example, if you want a relaxed, romantic, and affordable getaway, Portugal is the best for you. It also allows you to do coastal hikes and enjoy the Atlantic breezes.   Overall, the experience here is something very nostalgic and intimate.   On the other hand, Spain is the place to explore iconic architectural landmarks and experience diverse regional cultures. Also, the nightlife here is iconic.   So, make your choice!

BY  Abdul Aziz Jul 12, 2023

Welcome to Marseille, the enchanting gateway to the South of France! Nestled on the sun-drenched shores of the Mediterranean Sea, this captivating city is a harmonious blend of history, culture, and natural beauty. As you step into Marseille, prepare to be swept away by its irresistible charms and the myriad of experiences that await. Marseille boasts a fascinating past that dates back over 2,600 years, making it one of the oldest cities in France. Explore the Vieux Port, the iconic heart of the city, and witness a tapestry of colorful fishing boats bobbing in the sparkling azure waters. For history enthusiasts, visiting the historic neighborhood of Le Panier is an absolute must. Hidden gems await around every corner, from ancient churches like the Cathédrale de la Major to the intriguing MuCEM, the Museum of European and Mediterranean Civilizations. Whether you're captivated by its ancient history, tantalized by its culinary delights, or mesmerized by its natural beauty, Marseille has something to offer every traveler. So, pack your sense of adventure and prepare to be embraced by the joie de vivre that permeates every corner of this remarkable city. Marseille invites you to create unforgettable memories. Embrace the Mediterranean spirit and embark on a journey of discovery unlike any other. The enchanting city of Marseille awaits—let the adventure begin! Unveiling The Magic Of Marseille: A Must-Do Guide Marseille offers an array of attractions that will captivate every traveler.  It has a rich historical heritage and diverse cultural scene, its breathtaking natural beauty and culinary delights, Join us as we embark on a journey through the enchanting streets of Marseille. In this article, we are going to uncover the top things to do and see in this Mediterranean gem. Explore The Vieux Port Begin your Marseille adventure at the iconic Vieux Port, the city's beating heart. Marvel at the picturesque view of fishing boats and luxury yachts, and take a leisurely stroll along the walk. Indulge in some people-watching while sipping a café au lait at one of the charming cafés or sample fresh seafood at the lively fish market. Discover Le Panier Step back in time as you wander through the historic neighborhood of Le Panier. Lose yourself in the maze of narrow streets lined with colorful buildings adorned with vibrant street art. Explore hidden squares, visit charming boutiques and galleries, and don't miss the opportunity to admire the stunning Cathédrale de la Major. It is one of the modern architecture of the MuCEM. Ascend To Basilique Notre-Dame De La Garde Make your way up the hill to the majestic Basilique Notre-Dame de la Garde, an iconic symbol of Marseille. Take in the panoramic views of the city and the Mediterranean Sea from the basilica's terrace. Admire the interior adorned with intricate mosaics and religious artifacts, and soak in the serene ambiance of this spiritual sanctuary. Delight In The Culinary Delights Marseille's gastronomy is a feast for the senses. Indulge in the world-renowned bouillabaisse, a flavorful seafood stew, and savor the delicate flavors of local dishes such as aioli, panisse, and pieds paquets. Visit the lively Marché du Vieux Port to explore the vibrant food stalls. Grab some Provençal specialties from the seafood restaurant in Marseille. Discover The Calanques The Calanques, a series of stunning limestone cliffs and hidden coves along the coastline, will enthrall nature enthusiasts. Embark on a boat tour or hike through the rugged trails to witness the pristine beauty of these natural wonders. Remember your swimsuit, as you'll have the opportunity to take refreshing dips in the crystal-clear turquoise waters. Immerse Yourself In Culture Marseille boasts a thriving cultural scene that caters to all tastes. Visit the Musée d'Histoire de Marseille to delve into the city's fascinating past or explore contemporary art at the MAC. You could try catching a performance at the world-renowned Opéra de Marseille. The neighborhood of La Plaine comes alive with street performers, artists, and musicians who offer a vibrance. Soak Up The Sun At The Beaches With its Mediterranean climate, Marseille is blessed with many beautiful beaches. Relax on the sandy shores of Prado Beach and indulge in water sports at Plage des Catalans. Escape to the beautiful beaches of Calanque de Sormiou and Calanque de Morgiou. Unwind, soak up the sun, and take a dip in the refreshing Mediterranean waters. Conclusion With its captivating blend of history, culture, nature, and gastronomy, Marseille promises an unforgettable experience for every visitor. From exploring its ancient streets and absorbing the vibrant atmosphere of its markets to savoring delicious cuisine and immersing yourself in its natural wonders, Marseille offers a wealth of activities and attractions that will leave you enchanted. So, pack your bags, embrace the Mediterranean spirit, and get ready to embark on a journey through the magic of Marseille. Read also: 6 Best Family Holiday Destinations In India 15 Best Places For Adventure Dates With Your Loved One