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BY  Abdul Aziz Apr 11, 2022

Marketers today rely on videos to showcase their products or service to the audience. More than 80% of the internet audience is now spending billions of hours watching videos. And, eyeing this trend, search engine giant Google has modified its algorithm to prioritize the video content. According to a study, videos come in 52% of Google keyword searches, and more than 80% of these search results are derived from YouTube. Therefore, video marketing is not visually appealing, but they are perfect from the SEO point of view. Therefore, videos have become the main aspect of marketing, replacing the conventional marketing tricks. According to marketers, videos are much more effective than texts and images. They simply provide a sense of practicality to the viewer, and it will be easy to convince them after watching an introductory video of any product or service. That's the abject for selecting video as the prominent marketing tool for the travel business Marketers find many reasons to trust videos to promote their travel business. A few of the important reasons are mentioned below. Prime Reasons for Using Videos in Travel Business 1. Videos offer effortless engagement Using video content for marketing allows businesses to tap into a huge audience. Videos eliminate reading requirements, and travelers find it easy to view a video rather than spend hours reading texts. Since videos are replacing the conventional marketing techniques, that doesn't mean the value of the texts and images has decreased. Still, they are valuable to describe any specific location or its outstanding features. Videos arrest the viewers' attention, and that is the best part of promoting the travel business. 2. Helps to increase the visibility of the brand A video can be heavily edited and customizable. They can be made to intensify the viewer's emotion and yield the best result for the travel industry. Engaging video contents are effective in influencing the decision-making process. Plus, when you publish a catchy and informative video on your timeline, not only will it grab appreciation from your followers, but they never hesitate to share that with their circle. Due to this feature, marketers never hesitate to invest thousands of dollars in making commercial videos. 3. Better click-through-rates Call-to-Action or CTA is one of the finest features that drive viewers to land on your travel website directly. It provides a passage to view and features of the travel agency. The website and the While creating the video, ensure to include CTA in the video so that you can allow the travelers to go to the next point once the video is over. CTA is the key to video promotion, and it enhances engagement with your audience and improves click-through rates. 4. Videos are suitable for all the occasions If you want to introduce any new tour, then creating a video on that specific topic is the best way to let your audience know about that. You can insert new information providing fresh highlights or the current one. It is also possible to introduce the travel team or an interview with a client who has already availed of your package. This kind of inclusion will make the video a real one. 5. Higher email click-through-rates Videos are attractive, and inserting the word video means it will attract the viewer's attention. The same thing applies to email marketing. When you insert a video in the email, chances are the audience will open the email and read what you have put there. That means inserting video will drive more traffic to the website, and once the traffic flow grows, the chance of conversion also grows simultaneously. How to Use Video to Drive More Conversions in the Travel Business? Here is how to use video to convert viewers to potential customers for your travel business. 1. Create Engaging video content Creating videos is the finest way to engage the audience. You can try to create amazing videos using an online video maker tool. Making use of these tools can be quite beneficial for marketers as these tools are very versatile and customizable due to their easy-to-use features. Their uses and benefits are endless for a brand. Once the audience starts to believe in the brand through these original videos, the business is bound to grow. You can post this video on social media channels to draw maximum attention. If you have any website, then upload these types of videos on them, and in this way, the viewers will get an overall idea regarding the brand and the proprietor. 2. Virtual meeting with clients  Virtual meetings are a fun way to improve the engagement with the clients, especially for the people who are planning a group tour. Keep the meetings as simple as possible so that the clients will feel easy to interact with you openly. If the client is not planning anything to travel anywhere, ask about the future planning. This is the right way to concrete the relationship that ultimately delivers the best result to the travel business. 3. Share HD quality destination videos If you are planning to launch any travel package based on any specific location, then before that, share a few quality videos regarding that destination. These videos can also be added to proposals you create for the clients. This is a fun and interactive way to showcase the beauty of the destination they probably want to travel to in the future. 4. Insert videos in the client's proposal To gain the customer’s trust, it is the best way to embed videos in the proposals. The videos can be based on the destination, hotel, and tour. This is why many marketers today use videos while preparing clients' proposals. 5. Happy hour with clients If you have something special to share with your clients, arrange a happy hour. Fix a time where everyone can join and discuss the special feature or plan with your loyal clients. In this session, you can also take a couple of questions from the clients and answer them directly during the session. Virtual meetings are cool since you can meet with your loyal clients anywhere without barriers. 6. Creating a travel vlog Travel business can be thriving when more and more people travel to their favorite destination. If they don't know the destination and the details available there, they won't step out of their comfort zone. To inspire them to travel, you should create travel vlogs. These videos don't need any fancy film production techniques, but they must be simple and interactive. Make travel vlogs on these topics: Walkthrough tour Hotel room tour Vlogs are based on the delicacies and foods in the restaurants. Videos that record the part of the tour Assembling multiple clips to prepare a complete video highlighting the best features of the destination 7. Share travel tips through the videos Few people want to travel, but they have a lack knowledge of how to prepare for it. If you are leading a travel business, then create informative videos regarding how to prepare yourself for travel. Giving the ideology in the form of travel tips it's going to lead to a positive impact on clients or visitors. Making videos on packing tips, food, and beverage selection, clothes to carry, and accessories that help during the travel is a fantastic idea to improve engagement with the audience. These videos also draw a positive impression from the audience that directly impacts brand value. 8. Drive more sales by video greetings Video greetings are innovative ways to drive more sales towards your travel business. You can record a quick 1-2 minutes greeting video for your client and send it to him. Thank him for accepting the proposal and wishing for a better travel experience in the video. These are the ways that draw more attraction and brand loyalty from the customers. Preparing these videos is also simple, and there is no need to invest heavily while creating them. 9. Make question-answer videos Question-answer sessions are best to improve the engagement with the clients. Brand loyalty is the best thing that delivers long-term results from the clients, and this is why you should spare some time to make a Q&A video. Take questions from the comments and answer them by naming the person. In this way, that person will feel privileged and loyal forever. 10. Create "how-to" or demo videos Share videos with your followers describing any unique recipe they can cook in the home. Describe the steps of the recipe and make it visually appealing. Once you create and upload it to your social media accounts, it will attract maximum attention from the audience. Conclusion Video is the most powerful marketing tool now. Using the right video marketing technique in the travel business will surely drive more leads to the brand. Read Also: How To Fund The Cost Of Travelling Top 5 Travel Tips For Your Next Trip To China 5 Fascinating And Fun Travel Destination Ideas In Africa For Vacation Top 10 Scenic Snowflake Cities In The U.S. To Travel To This Winter

BY  Ankita Feb 5, 2024

Sustainable travel practices are becoming increasingly vital for corporate travel agencies as they navigate the complexities of modern business needs and environmental responsibilities. By integrating sustainability into their policies and offerings, these agencies not only support eco-friendly initiatives but also address the burgeoning demand for responsible travel options. A corporate travel agency can play a pivotal role in reducing a company's carbon footprint through various strategies, such as offering flights with lower emissions, eco-friendly accommodations, and ground transportation options that minimize environmental impact. With the rise of sustainability, corporate travel agencies have an opportunity to lead the change towards more responsible business travel. These agencies are instrumental in educating clients about the environmental impact of their travel choices and providing them with sustainable alternatives that align with their corporate social responsibility goals. By leveraging their expertise and industry connections, travel agencies can help businesses implement sustainable travel practices that contribute to a greener future without compromising on efficiency and convenience. Key Takeaways Corporate travel agencies are essential for promoting sustainability in business travel. Agencies aid in reducing travel-related carbon footprints through eco-friendly options. Expertise from agencies assists companies in adopting sustainable travel practices. The Impact and Importance of Sustainable Business Travel Your understanding of sustainable business travel is crucial not only for reducing your company's carbon footprint but also for contributing positively to the environment. With a rise in awareness about climate change, corporate travel agencies are key players in helping businesses travel smarter. Understanding the Environmental Impact of Business Travel When you consider business travel, it's important to recognize the substantial environmental impact it can have. Flights, for instance, contribute significantly to greenhouse gas emissions, with aviation accounting for about 2% of global energy-related CO2 emissions. Since transportation is a critical component of corporate travel, the energy used in business trips directly correlates to increased carbon emissions, thus accelerating climate change. Integrating Sustainable Travel Options into Corporate Travel To address these issues, your corporate travel policies must integrate sustainable travel options. This could involve: Choosing flights that use sustainable aviation fuel Partnering with vendors prioritizing sustainability Utilizing a carbon calculator to track and manage carbon emissions By doing so, you actively participate in reducing the carbon footprint of your business travels. Additionally, corporate travel managers are now sourcing sustainable vendors and incorporating these practices as a standard in travel programs, which increasingly reflects your company's commitment to social responsibility. Strategies for Implementing Sustainable Travel Practices Transitioning to sustainable business travel isn't simply a trend; it's an essential evolution in response to global environmental challenges and consumer expectations. As a corporate travel agency, your strategic implementation of sustainable practices is imperative. The Role of Technology and Innovation in Sustainable Travel Technology and innovation serve as the backbone for advancing sustainable travel. Travel policies can be greatly enhanced by integrating software that tracks and reports on carbon emissions, encouraging customers to opt for greener options. For instance, using platforms that offer carbon-neutral travel options provides travelers with transparent and impactful choices. You can further foster responsible travel by investing in technology that simplifies the booking of eco-friendly accommodations and transportation. Examples of technology aiding sustainable travel: Carbon emission tracking tools: Helps in monitoring and reducing the traveler's carbon footprint. Eco-rating systems: Assists customers in choosing services with lower environmental impacts. Building Connections with Local Communities and Tourism Developing connections with local communities and encouraging sustainable tourism are also vital. Strong relationships lead to more authentic travel experiences and ensure that the benefits of tourism extend to the local economy. As a travel agency, advocate for travel experiences that respect local regulations and customs and promote sustainability. Ways to connect with local communities include: Local sourcing: Advocate for using local guides and services. Supporting local ventures: Encourage travelers to engage with businesses that give back to the community. By prioritizing these strategies, your agency plays a critical role in shaping a more sustainable future for the travel industry. Sustainable Business Travel Tips Here are some of the best sustainable travel practices that corporations can implement in order to decrease their carbon footprint without having to give up business travel.  Book Your Business Trips Selectively Getting a change of air and venue to get out of the daily grind in the office is something every corporate likes. However, the organizations of these individuals must question their need for such extravagant in-person travel. As it happens, this can greatly affect the ecological footprint of the organization.  Businesses can help discourage such short trips and encourage a string of numerous trips together. Companies must consider if virtual alternatives could also be a possibility. Many corporate conferences offer virtual options through video conferencing tools that help workers attend a session and listen to the speakers without having to travel. ‘ Eco-Friendly Transportation If the traveling distance is not too far away, then businesses must ask their employees to take a train instead of a flight. According to the Journal of the Air & Waste Management Association, railways have lesser carbon emissions than air travel. Trains also have a higher comfort quotient with better views and increased legroom.  It may be that taking a train is not an option in certain cases. If travelers must get on a plane, businesses must encourage them to take a direct flight. Takeoff and landing cycles influence carbon emissions. The fuel combustion at takeoff and cruising to higher altitudes is very high. Flights with layovers could be more economical but it does not help the environment get any better.  Choose Green Hotels Many hospitality chains around the world have reduced their carbon footprint. While booking hotels, ask them about the steps they have taken to go green and if they have a LEED certification. It is a certification program that acknowledges sustainably built systems. Hotels now provide just new sheets and towels on arrival, which helps conserve water and energy in the process. In some hotels, single-use toiletries are no longer in use. Now, they offer bulk items such as shampoo, conditioner, and body wash in the shower. This eliminates the production of excess waste in the landfill.  Conclusion Corporate travel agencies have a critical role in shaping sustainable business travel practices. Through their expertise, they guide you in adopting green travel policies, ensuring that your business's travel footprint aligns with broader sustainability goals. By choosing suppliers with sustainable credentials and continuously monitoring travel impacts, your travel program can contribute to protecting the environment while also promoting social responsibility within your organization. In partnership with these agencies, you have the power to make each business trip an opportunity for positive change. Learn More About: How To Save Money On A Trip To Abu Dhabi? 7 Tips To Make The Most Out Of Your Trip To Gatlinburg How To Use Videos To Drive Conversions In Travel Business?

BY  Abdul Aziz Dec 1, 2023

Imagine a world where your travel companion can fly with you for almost nothing—an aviation enthusiast's dream come true. The Southwest Companion Pass opens the door to such a realm, revolutionizing the way frequent travelers experience air travel. What Is The Southwest Companion Pass? In essence, the Southwest Companion Pass is a golden ticket that allows a chosen companion to fly for free whenever you purchase a ticket. Unlike traditional airline loyalty programs, this pass extends beyond the individual, making it a game-changer for those who love to explore the skies in pairs. How To Earn The Southwest Companion Pass Earning this coveted pass requires accumulating a set number of points within a calendar year. We'll delve into the strategies for meeting these requirements and explore how you can swiftly amass the necessary points to unlock this incredible benefit. Benefits Of The Southwest Companion Pass The perks are not limited to just free flights for your companion. We'll uncover the full spectrum of advantages, including unlimited use for a designated companion and the extension of pass validity, ensuring you get the most out of your travel experiences. Unlocking The Perplexities: Understanding Points System To truly appreciate the Companion Pass, one must first comprehend the Southwest Rapid Rewards program and how points play a pivotal role. We'll break down the intricacies of the points system, providing you with a roadmap to maximize your rewards. Burstiness Of Savings: Real-life Scenarios Let's bring theory into practice with real-life scenarios showcasing the burstiness of savings. Through illustrative examples, we'll demonstrate how the Companion Pass can turn your travel dreams into budget-friendly realities. Strategic Planning For Maximum Value To extract the maximum value from your Companion Pass, strategic planning is key. We'll guide you in planning your travels around the pass's validity and offer insights on combining its benefits with other travel perks. Common Misconceptions And Clarifications In the journey to understanding the Companion Pass, there are common misconceptions that need clarification. We'll debunk myths and clear up any confusion surrounding the pass's features and limitations. Southwest Companion Pass Vs. Competing Programs Is the Southwest Companion Pass truly unique, or are there comparable programs? We'll conduct a comparative analysis, highlighting the distinctive advantages that set the Companion Pass apart in the competitive landscape. Tips And Tricks For Companion Pass Optimization For those seeking to make the most out of their Companion Pass, we've compiled a list of tips and tricks. From earning points faster to optimizing the pass's perks, these insights will elevate your Companion Pass experience. Keeping Up With Changes: Southwest's Policies Updates Airline policies evolve, and so does the Companion Pass program. Stay informed about any modifications that may impact current and potential pass holders. We'll guide you on staying ahead of the curve. User Testimonials: A Closer Look At Satisfaction Nothing speaks louder than the experiences of those who have embraced the Companion Pass. We'll gather user testimonials, providing you with firsthand insights into overall satisfaction and potential pain points. Future Prospects Of The Southwest Companion Pass As the travel landscape evolves, what does the future hold for the Companion Pass? We'll explore predictions, potential enhancements, and adjustments that could shape the future of this sought-after travel benefit. Frequently Asked Questions (FAQs): 1. Can I change my designated companion for the Southwest Companion Pass? No, you can only change your designated companion three times per calendar year. 2. Are there blackout dates for using the Companion Pass? No, there are no blackout dates, providing flexibility for travel plans. 3. Can I earn Southwest Companion Pass points through credit card spending? Yes, credit card spending is a significant avenue for earning Rapid Rewards points towards the Companion Pass. 4. How long is the Southwest Companion Pass valid once earned? The pass is valid for the remainder of the calendar year in which you earn it, plus the entire following calendar year. 5. What happens if I don't earn enough points for the Companion Pass in a calendar year? Any unused points from the previous year do not carry over, and you must start accumulating points anew for the pass. Final Thoughts In conclusion, the Southwest Companion Pass is more than just a travel perk; it's a gateway to unforgettable experiences. The benefits, coupled with the ease of earning and using the pass, make it a must-have for avid travelers. Consider unlocking the benefits of the Companion Pass and elevate your travel adventures. Read Also: Are Priority Pass Lounges Usually Crowded? Here Is My Experience With The Priority Pass Lounges! Vietnam’s International Tourist Influx Surpasses Expectation, Reaches 8.9 Million What Is Universal Pass? – Registration, Application, And Login