Managing And Distributing Travel Press Kits For New Releases With Headless CMS

A cruising company launches a new fleet! A luxury resort adds new villas! You need to position them. In simple words, you need to market or publicize the new launches. 

Also, when you position a new launch, you have to send press kits to journalists. And today, you even have to do it for digital influencers. 

A press kit can consist of an array of assets associated with the project, from bios to trailers, images, logos, quotes, fact sheets, and media contacts. 

A headless CMS provides a seamless, efficient, centralized approach to organizing press kits. In this Tour and Travel Blog, we will discuss all the details about how headless CMS transforms travel press kit distribution.

How Headless CMS Transforms Travel Press Kit Distribution? 

Do you need press release kits for a small release? Or, is there a global release in concern? In both scenarios, a headless CMS can manage the overwhelming tasks. 

Here is more about how a headless CMS transforms the organization and distribution of travel press kits.

1. Press Kit Elements In One Place For Global Release

Press kits are ordinarily constructed à la carte, with the distribution being emailing and/or file sharing. This works for smaller releases. However, it becomes increasingly overwhelming in scale, especially with global releases that have various formats, regions, or translated editions. A headless CMS offers one source of all press kit elements established in a digital asset management cloud library. 

The content teams are controlling it all from within. Editors can build and save reusable content blocks from cast bios and synopses to brand logos tagged by project, release type, or strategic territories. 

This ensures the same cast bio isn’t rewritten across international borders and that release specifics are the same in copy and imagery, no matter where it’s being used. This saves time and effort, brand integrity, and has everything on record.

2. Assets Organized For Finding And Accessibility

    A press kit is more than a folder of files. It is a live and breathe thing that requires finding and accessibility. 

    A headless CMS offers the opportunity for every director to quote, behind-the-scenes image, or trailer to be created as its own entry. Further, it is structured with metadata, categories, usage approvals, etc. 

    Storyblok for developers demonstrates how this structured setup makes both internal asset management and external partner access more efficient. 

    This not only allows for internal searching, filtering, and sorting to find what’s needed in a prompt fashion, but also external.

    Media partners are given access to a front-end portal (provided by the CMS) that allows for easy access to approved assets, all searchable and filtered based on what editors want to be visible, under embargo, or time-gated. 

    3. Customizable Press Pages For Various Audiences

      Press kit audiences frequently need different pieces of your kit. International journalists often require translated versions. However, influencers may want your branded social graphics or teaser trailers in shorter forms. 

      A headless CMS allows you to generate press pages on demand for specific audiences through conditional logic and role-based access. 

      Editors can denote who receives what and when, gatekeeping regionally appropriate kits, branded press landing pages, or tiered access to embargoed components delivered through a branded interface for secure access to materials that enhance your brand’s professional image.

      4. Supporting Real-Time Updates And Last-Minute Changes

        In the world of press and publicity, everything changes at a moment’s notice. Release dates shift. New quotes are in, or last-minute approvals are pushed. 

        A headless CMS allows the team to make changes to the content instantly. Since everything is connected through the CMS, changes will occur in real-time across all portals and platforms. 

        There’s no need to resend files or distinguish which version is the approved version. If an updated cast list is needed, if the logline contains a typo that requires correction, or if an image is no longer usable and needs to be replaced, it can be done once from within the CMS and automatically sent to all necessary locations. 

        When it comes time for launches, this real-time capability is essential.

        5. Integrating With Workflow And Distribution Tools

          Managing a press kit does not exist in a vacuum. Many other systems live alongside creation and distribution. 

          A headless CMS connects beautifully with other tools through APIs and webhooks, allowing seamless transfer from content creation to approval to final distribution. 

          Once a press kit goes live in a headless CMS, automated notifications can go out to the PR team, media partners, or automated distribution lists. 

          Files can be transferred into asset databases, email distributions can feature press kits, or assets can be included in media coverage. 

          These integration opportunities reduce manual labor while empowering smaller teams to accomplish gigantic press efforts with ease.

          6. Allowing For Localization And Regional Changes

            Often, press kits require regional changes. They require translation and changes in treatment based on formatting regulations or sociocultural significance. 

            A headless CMS allows localization efforts to occur as editors can create language variants of each content asset as well as regionally specific adaptations.

            7. Enhancing The Media Experience With Interactive Offerings And Multimedia Additions

              The press kit is no longer just a PDF or ZIP file. Media members are seeking something more interactive that presents the level of quality and creativity as if the release were already complete. 

              A headless CMS allows for such press opportunities all on a microsite or portal to house the embedded trailer, photo gallery, downloadable assets, and even an interactive timeline. 

              With structured content and more unified front-end frameworks, these experiences can be created and deployed in no time, providing a tailored experience where media partners can see assets in situ and have a better understanding of the story being told through the release. 

              8. Offering Security And Controlled Access For Sensitive Information

                Sensitive or embargoed information often comes with pre-release materials. Uncut trailers or cuts, non-disclosure production notes, and limited-access interviews!

                When a release is embedded within a headless CMS, security can be built into the very content model. Assets can be time-locked, password-protected, or given dedicated access roles. 

                An entire team can assign and remove access on a user level and track who downloaded what. 

                This means that not only are press kits successful, but they are also secure, with every stakeholder confident that sensitive information will only be viewed by authorized eyes when it should and not one second sooner.

                9. Measuring Engagement And Success Of Assets and Press Coverage

                  Having access to knowing how successful press kits are is integral for PR improvements and ROI through engagement. 

                  Headless CMS can integrate with analytics trackers to know the following.

                  • Which assets are downloaded the most
                  • Which press URLs have the most views
                  • And how long users interact with engaged content. 

                  These findings inform where PR and marketing teams can pay attention to future endeavors, but also who engages consistently with certain types of releases and can be followed up with more thoroughly. 

                  Over time, this kind of IRL feedback loop can improve press kit creation from square one to assembled assets over time while allowing for shortcuts in the future when similar projects arise.

                  10. Enabling Collaboration Between PR, Marketing, And Creative Teams

                    Multiple teams work on the different elements of a press release. They use messaging elements from PR, marketing assets for campaign tie-in, and then creative teams as it relates to content creation/imagery. 

                    A headless CMS fosters a collaborative workspace for all, where everyone has access to the same area without disruption. 

                    Thanks to role permissions, version history, and editorial workflows, assets get timely approval. Also, consistency and quality remain across the board due to ease of collaboration. 

                    This fosters teamwork as no one works in a silo. Everyone knows what everyone else is doing. Also, the time to publish becomes shorter for the big, necessary releases that require more hands on deck.

                    11. Facilitating Evergreen And Archive Access For Legacy Titles

                      Some press kits are created with the intention of one-time use. 

                      Others, however, require an evergreen approach to long-tail publicity or, perhaps, anniversary releases down the line. 

                      A headless CMS allows access to live press kits, even after an event is over. 

                      Archived kits can live in a press portal, easily categorized and searchable quickly by anyone who needs to access them. 

                      Likewise, editors can update this material down the line as well, keeping legacy content available and relevant, for press, partners, and fans alike, without recreating the wheel.

                      12. Providing Responsive Press Experiences Across Devices

                        Journalists, bloggers, and influencers access press kits on the go from their phones, tablets, and laptops. 

                        A headless CMS allows developers to create responsive, mobile-friendly press portals that automatically adjust based on screen size and situation. 

                        Whether someone needs to download a high-res image or watch an embedded trailer or simply cut-and-paste a quote from your press release, it’s all available in a seamless experience across devices. This works in your favor, too, encouraging better engagement while promoting your title.

                        13. Future-Proofing Press Kit Content For New Channels of Consumption

                        As media and communication evolve over time, so too do the channels through which press materials are consumed. Think: voice assistants, messaging bots, OTT, and more. 

                        A headless CMS gives proper structure to content.

                        Content is decoupled from presentation. So, there exists an opportunity to repurpose press communication.

                        This notion of survival of the fittest keeps you in good standing with accessible press communication, no matter how technology or methods of consumption change.

                        14. Scheduled Publishing For Controlled Release Of Embargoed Assets

                        There are certain embargoed assets that require release at specific times and control over where they live.

                        Exclusive interviews, never-before-seen stills, trailers not yet on the World Wide Web!

                        With a headless CMS, the content team can schedule publishing for every asset included in a press kit. 

                        Instead of having to remember what needs to go live (and at what time) for each digital asset, everything can be scheduled to go live as soon as the embargo lifts. 

                        This avoids the necessity to go in and manually release things or accidentally release something too early. 

                        Plus, coupled with automated notifications and access, such a situation allows for a seamless, professional distribution process.

                        15. Brand Consistency Across Multiple Press Kits For Studios, Publishers, And Agencies

                        Agencies, studios, and publishers often have multiple campaigns running simultaneously, and brand consistency is key. 

                        A headless CMS allows teams to create certain design elements, templates, and content blocks. Also, there can be repurposing across multiple campaigns. 

                        Whether it’s logo and typography elements or tone-of-voice and boilerplates, everything can be exactly the same. There’s no design drift, and entities can always stay true to the identity they desire. 

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                        Meet Sibashree Bhattacharya, a travel enthusiast who has a decade-long experience in transcending virtual barriers with her words! Her deep love for travel is apparent from her travel escapades to the mountain, often taking her readers on a journey, her words acting as Portkey! Fun fact: Sibashree loves to dive deep into the history of the places she is about to visit, making her travels even more wholesome. If you were wondering how her articles are not short of time travel, this answers it!

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                        BY  Barsha Jun 26, 2025

                        If you're going on a trip from London to the UAE, there's no better way to visit the beautiful landscapes and cosmopolitan cities than by car.  If you'd like to drive Dubai's sleek streets or head into the desert, having your own vehicle provides you with freedom and flexibility. This is where a car rental in the UAE comes in. For clients looking for a robust and reliable drive, Nissan Patrol car hire Dubai is a popular choice among travelers, providing the finest of off-road power with comfort and luxury.  The following guide walks you through everything one would want to know about car hire in the UAE to help your journey from London to the desert be stress-free and memorable. Car Rental In the UAE: Why Is It Important? You will notice contrasts in every corner of the UAE. You will find tall skyscrapers, high-end shopping malls, scenic mountain roads, and, of course, vast deserts. Moreover, if you plan to visit rural areas, you may not have access to public transportation in certain locations. So, renting a car would be the best option here. Moreover, there are some other benefits that you get from a car rental in the UAE. 1. Flexibility Choosing a car rental in the UAE, you get convenience and freedom. It frees you from the challenges of the public transportation timetable. This will allow you to take impromptu roads and change plans whenever necessary. Time is very important when you are traveling. You will have to manage a lot when you are traveling, and having a car will allow you that freedom. Their first priority is the travelers and their convenience. Moreover, if you want, they will pick you up from anywhere in the city. 2. Luxury And Comfort When you are traveling to the UAE, luxury is obvious, and this is no exception to transportation. 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Family-Friendly Travel If you are traveling with family or friends, renting a car would be beneficial. You will be able to travel comfortably and safely. The roomy interiors and practicality of kid seats ensure comfort. This will help you modify your schedules and cater to your family's requirements. You will be able to enjoy your travels with ease. Selecting The Ideal Car: How The Nissan Patrol Excels Among various rental cars, the Nissan Patrol seems to stand out as one of the visitor favorites who prefer luxury and ruggedness, both. The car is known for its powerful engine and 4WD system. Moreover, it handles desert roads easily while offering luxury and comfort with its amazing interiors. This is a perfect car for people traveling for business, with families, and who want to travel in style. Its high ground clearance and off-road capability make it ideal for desert trips, while its modern infotainment and comfort features ensure a smooth ride in the city. Things You Need To Rent A Car In The UAE Renting a car in Dubai or other emirates is simple but requires some preparation. The following is what you'll need: A proper driving license: UK licenses are recognized everywhere except a few countries, but it is best to find out if an International Driving Permit (IDP) is also obtained. A passport and a valid UAE entry visa or residence permit. A credit card in the renter's name for the advance deposit. The minimum age is normally 21 years, but some car rental agencies require drivers to be at least 25 years old for premium or large vehicles, such as SUVs. Booking Tips And Rental Process It is recommended that you book a car before you arrive through the online services. This is even more necessary during the peak travel seasons. This will help you get a better price and availability.  However, when you are picking up the car, check it for existing damages, and ensure that you note it on the contract. Take a photo for proof. 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                        Unique Things To Do In Savannah, GA: 7+ Best Ideas (With Tour And Travel Tips)

                        BY  Sibashree Nov 14, 2024

                        Savannah has recently been in the limelight for great reasons. At the just-concluded 2024 Tourism Tropical North Queensland (TNQ) Tourism Industry Excellence Awards, Savannah in the Round has been conferred the Outstanding Commitment to the Industry award. Savannah in the Round is a popular music and arts festival and with it winning the laurel, Savannah will get a great kick in the city’s art tourism.  However, the unique things to do in Savannah are much beyond only nurturing the musical and arty aspects. For the longest time, it has been a hub of history enthusiasts, especially the ones eager to know about American history. There is no wonder that Savannah and Chatham County have created an economic impact of $4.7 billion, thanks to tourism in 2023.  "What we are most pleased about is our visitors are staying longer and spending more money when they are here. That tells us that the overall Savannah visitor experience, when it comes to lodging, dining, and other activities, is meeting the needs and expectations of our customers. A goal the hospitality community strives for every day."Joseph Marinelli, President and CEO, Visit Savannah So, do you want to explore the promising tourism landscape of Savannah? Try the following activities on your first visit. Most Unique Things To Do In Savannah (Don’t Miss Out On The Tour And Travel Tips) Tourism in Savannah is crucial for the community as it has sustained 30,000 jobs annually in the tourism and hospitality sectors. Further, the insights from locals and industry insiders have confirmed that the tourists now choose local businesses and hotels in the city. To be more specific, tourists here prefer to eat at locally-owned restaurants and buy stuff from local retail businesses. “With two-thirds of respondents intentionally favoring locally-owned restaurants and retail offerings, we as industry leaders must acknowledge and harness this trend.”Todd Costin, General Manager Hyatt Regency Savannah and Visit Savannah Chair So, are you ready to explore the true flavors of Savannah while visiting the iconic landmarks? Here are the best things to do in Savannah, curated and approved by the Tour and Travel expert team.  1. A Day Trip To Tybee Island A day trip to Tybee Island is one of the best things to do in Savannah if you want a relaxing holiday. The Little Tybee Island is the hidden gem of this trip, with only boats taking you to this pristine destination.  Along with being a picturesque beach destination, Tybee Island also has places of attractions like the Tybee Island Light Station, Marine Science Center, etc. When on Tybee Island, don’t miss a visit to Fort Pulaski, a place of great historic significance between Tybee Island and Savannah.  2. Visiting The Bonaventure Cemetery Operating Hours: 8 AM to 5 PM The 100-acre Bonaventure Cemetery is among the best attractions for literary and music enthusiasts. Names like Johnny Mercer and Conrad Aiken rest here. Further, the neighboring Greenwich Cemetery has the grave of Danny Hansford. For the uninitiated, the murder of Danny Hansford was the main inspiration behind Midnight in the Garden of Good and Evil, the bestseller by John Berendt. Tour And Travel Tips Wear comfortable shoes and carry a water bottle and bug spray while visiting this cemetery.  3. 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Originally built as a watchpoint to save Savannah from coastal attacks, the fort slowly became a part of the history of slaves in Savannah. Slaves escaping through the Underground Railroad used to take refuge in Fort Pulaski. So, visiting this historic fort is one of the most important things to do in Savannah and learn about the city’s relation with the history of slavery.  6. Exploring The Savannah African Art Museum https://www.instagram.com/p/C23I31agi7y/ Operating Hours: 11 AM to 5 PM The Savannah African Art Museum is home to over thousand artworks from central and west Africa. You can visit the spiritual and ceremonial collectibles from the 19th and 20th centuries. 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However, as you pass the entryway, you will encounter the oldest standing structure of Savannah, the Wormsloe Ruins. Noble Jones, a carpenter and one of the first-generation settlers from England built an estate here in the 1750s. He recruited slaves to plant cotton and vegetables and run the estate as a profitable business. Today, you can visit the ruins and a small museum tour will help you find the artifacts unearthed here. Tour And Travel Tips   Don’t miss a walk on the interpretative trail at the Wormsloe State Historic Site. This trail along the Skidaway River marsh has interpreters in costumes. They interpret the colonial history of this estate and Georgia.  8. Introspection At The First African Baptist Church The first African Baptist Church of 1773 is the longest-running Black church in North America. Rev. George Liele organized the church. He was a slave, but the British released him and he became the pastor of this church. Andrew Bryan became the church’s second pastor as George Liele left for Jamaica. You can attend a service at the church or visit the following things, bearing the church’s architectural features and histories. Original light fixtures Balcony pews Baptismal pool Stained-glass windows Underground Railroad You can complete a tour of this church within 1 hour. So, visiting this church will easily fit into your list of things to do in Savannah.  Also read Top 13 Famous Wonders Of India That You Must Visit! Top 10 Most Popular Paraguay Food That You Must Try. Top Tips For Motorbike Rental In Phuket – A Guide To Exploring The Island On Two Wheels.

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                        Local Experiences: Uncover Hidden Gems With Vacation Rental Stays

                        BY  Ankita Apr 12, 2024

                        As travellers increasingly seek unique and memorable experiences, vacation rentals have emerged as the go-to accommodation for those looking to immerse themselves in local cultures far removed from the well-trodden paths of mainstream tourism.  Staying in a vacation rental, whether it's a cozy rental apartment in the heart of the city, a quaint cottage in the countryside, or a beach house with sweeping ocean views, offers a unique opportunity to live like a local and uncover hidden gems that can make your trip truly unforgettable. This article discusses the main reasons why a vacation rental is a great choice for you. We tell you how vacation rentals are better than hotels when renting out as a local or as a traveller, both for you and as a traveller. Here, you will also find some top tips for finding a good vacation rental to enhance your stay and experience. A Gateway To Authenticity For an authentic vacation experience, hotels do not do justice to vacation rentals. Vacation rentals often have local decor, and the architecture of the property feels more personalized and local. On the other hand, a hotel experience is more sterile and lacks personality. This way, a vacation rental environment differs from any hotel and enhances the overall experience of the stay. You get to immerse yourself in a new experience by cooking with local ingredients found in neighbourhood markets. You can try new ways to cook food in the new place, just like the locals.  Again, you can dine at local-favourite eateries that you might not find in guidebooks, but only locals can tell you about. Try new dishes and immerse your taste buds in a variety of flavours. Enjoying leisurely strolls in lesser-known areas can offer new experiences in a new place. Furthermore, the personal spaces in vacation rentals allow travellers to experience daily life as locals do. They can wake up to the sounds of the neighbourhood, maybe a local street market or the morning chatter of residents, offering a daily rhythm and pace that hotels shield their guests from. This is especially a priority for the younger generations of travelers, including Gen Zs, who are looking for authenticity in their adventures. Tailored Local Insights One significant advantage of vocational rentals is the personalized insights provided by hosts. Many hosts are keen to share their love for their city or town, offering recommendations not typically featured in tourist guides.  From the best local coffee shop where residents grab their morning brew to hidden alleys with the best street art, these recommendations allow travellers to explore areas off the beaten path and experience the locality as natives do, not as tourists.  The freedom to explore new places and areas when interacting with locals while staying in local rentals during vacation is beyond immersive. You experience not only the new food and language but also the local community. Often, while travelling, when you interact with local people, they tend to suggest the best local places and events. Don't miss these local events as you get to taste a new culture and where you can also make deeper connections. If a local family invites you to visit their home, be gracious enough to attend it if you can. You will get a lot of cultural insights from them, and cultural exchanges happen, too. You can also get new opportunities to participate in local traditions. Economic Benefits To Local Communities Opting for a vacation rental over a hotel also increases the local economy. Hotels are expensive, as you already know; on the other hand, vacation rentals are relatively cheaper. Hotels come with restaurants and room service, while vacation rentals do not, so you have to do all your cooking and shopping.  That might seem hectic while traveling, but when you are on a budget, it's the best option. You get to shop in the local farmer's market and enjoy new produce local to the area. You interact more with the locals and increase your exposure to new cultures.  The bright side of vacation rentals is that you get to enjoy local homesteads and architecture. If you don't wish to cook them, go exploring local restaurants and take suggestions from locals. This also helps uplift the local economy as most of the local restaurants are run by local families. Engaging with local services helps you distribute your money more evenly and sustain small businesses. You also get to interact with more locals, providing you with deeper cultural insights. You would be wrong if you think opting for a residential neighbourhood rental will help the locals.  Instead, stay in vacation rentals outside tourist-heavy areas where more than the high price of the rental fee is put on. Staying in less touristy locations will benefit the local communities, especially financially. Sustainable Travel Vacation rentals can also contribute to sustainable travel practices. Many rentals are established in residential areas, which spreads out the impact of tourism and reduces overcrowding in popular tourist centers. Additionally, the ability to cook and manage waste more efficiently in a rental can decrease the ecological footprint of your stay.  Renters can also engage more directly with local recycling and sustainability initiatives, becoming part of the community's environmental solutions. This can be especially impactful in regions where sustainability is a community priority, allowing travellers to contribute positively to the local environment. Uncovering Hidden Gems Other than the sustainable and economic advantages of opting for vacation rentals is discovering hidden gems. It can be a new dirt road to a river bank or a secluded beach only the locals know about. You can also find hidden gems like a family-run vineyard that offers you private tastings. Or a historic site that hasn't made it to any tourist guide yet. These new hidden gems heighten your memory of the place and make your vacation special. If you love adventure, you can ask locals for hiking trails that lead to amazing views that only locals know about. You can also visit artisans' workshops where traditional crafts are made. These unique spots often provide the most cherished memories of travel, as they offer a sense of discovery and personal connection to the place. Tips For Finding The Best Local Vacation Rentals Finding the perfect vacation rental can be the key to unlocking a local experience. These are some of our practical tips to help you discover the best spots that connect you with the heart of your destination. Research Thoroughly Research is essential to find the best local vacation rentals. You must do a thorough research on the area you are planning to visit. Look beyond the typical vacation rental platforms, like searching for local forums that offer information on rental properties to tourists.  You can always search social media groups and blog posts that offer insights into the best local vacation rentals. You can also search platforms where the particular local residents are active and what they have to say about the place. Sites like Airbnb and Vrbo are great, but you should also check out local rental websites and agencies that might offer unique listings not found on the larger platforms. Read Reviews Carefully Reviews are crucial information that previous guests of vacation rentals leave for future guests. So, if you have to check the vacation rental reviews before you select one for your trip, see what your predecessors have to say about the host of the rental and the local community.  You get a clear picture of the locals from previous renters who stayed at the place. Reviews can reveal a lot about the authenticity and convenience of the location and the quality of the living experience. Communicate With Hosts Once you narrow down your choices, reach out to potential hosts with any questions you have about the property and the area. A good host will be eager to provide information and may share insights into local gems. Their responsiveness and willingness to offer advice can be a good indicator of the kind of experience you'll have. Consider Location And Accessibility Choose a location that balances tranquillity with accessibility. Want to experience the lifestyle of a local when visiting a place? Then, try to find vacation rentals in locations that are easily accessible to local communities. If you find a rental in a tourist-centric area you might not get much interaction with locals. However, considering how you will access the attractions and amenities of the place, you can always use public transport to visit the key attractions. You can rent a local car to reach distant places. Still, the local markets, cafes, and sites of interest locally can greatly enhance your stay. Check For Amenities Check for vacation rentals that offer amenities for your comfortable stay. Even if there is no food available in a vacation rental, see to it that they offer a proper kitchen. You must check all the amenities like gas, stove, and utensils, which should be included in the rental. You might also check for proper bathrooms, water, and internet to connect with the outside world when needed. Some people also work while vacationing, so the internet becomes essential for them in this situation. Ensure that the rental has all the amenities you'll need to enjoy your time there without hassle. Verify Safety And Legal Considerations Lastly, ensure that the rental is in a safe area and that all local laws regarding vacation rentals are observed. Some areas have regulations on short-term rentals that might affect your stay. It's also wise to verify this information to avoid any legal inconveniences. Wrapping It Up In conclusion, vacation rentals are more than just a place to stay; they are a gateway to deeper cultural immersion. You get a chance to live like a local while enhancing sustainable tourism. By choosing local vacation rentals you discover the heart and soul of that particular destination. After all, people make a place special, not monuments. So next time you travel to a new place, opt for a vacation rental in the local area instead of a hotel in a touristy area. This choice could transform a standard trip into a unique exploration of the local way of life, leaving you with rich and rare memories. Learn More About: Travelocity Review- Login, Services, And Travel Experiences Tips For Planning The Perfect Getaway In A Rental Villa In Italy Jackson Hole Luxury Rentals: The Inside Scoop On The Most Desirable Properties