BY SumonaApr 11, 2022

Marketers today rely on videos to showcase their products or service to the audience. More than 80% of the internet audience is now spending billions of hours watching videos. And, eyeing this trend, search engine giant Google has modified its algorithm to prioritize the video content. According to a study, videos come in 52% of Google keyword searches, and more than 80% of these search results are derived from YouTube. Therefore, video marketing is not visually appealing, but they are perfect from the SEO point of view. Therefore, videos have become the main aspect of marketing, replacing the conventional marketing tricks. According to marketers, videos are much more effective than texts and images. They simply provide a sense of practicality to the viewer, and it will be easy to convince them after watching an introductory video of any product or service. That's the abject for selecting video as the prominent marketing tool for the travel business Marketers find many reasons to trust videos to promote their travel business. A few of the important reasons are mentioned below. Prime Reasons for Using Videos in Travel Business 1. Videos offer effortless engagement Using video content for marketing allows businesses to tap into a huge audience. Videos eliminate reading requirements, and travelers find it easy to view a video rather than spend hours reading texts. Since videos are replacing the conventional marketing techniques, that doesn't mean the value of the texts and images has decreased. Still, they are valuable to describe any specific location or its outstanding features. Videos arrest the viewers' attention, and that is the best part of promoting the travel business. 2. Helps to increase the visibility of the brand A video can be heavily edited and customizable. They can be made to intensify the viewer's emotion and yield the best result for the travel industry. Engaging video contents are effective in influencing the decision-making process. Plus, when you publish a catchy and informative video on your timeline, not only will it grab appreciation from your followers, but they never hesitate to share that with their circle. Due to this feature, marketers never hesitate to invest thousands of dollars in making commercial videos. 3. Better click-through-rates Call-to-Action or CTA is one of the finest features that drive viewers to land on your travel website directly. It provides a passage to view and features of the travel agency. The website and the While creating the video, ensure to include CTA in the video so that you can allow the travelers to go to the next point once the video is over. CTA is the key to video promotion, and it enhances engagement with your audience and improves click-through rates. 4. Videos are suitable for all the occasions If you want to introduce any new tour, then creating a video on that specific topic is the best way to let your audience know about that. You can insert new information providing fresh highlights or the current one. It is also possible to introduce the travel team or an interview with a client who has already availed of your package. This kind of inclusion will make the video a real one. 5. Higher email click-through-rates Videos are attractive, and inserting the word video means it will attract the viewer's attention. The same thing applies to email marketing. When you insert a video in the email, chances are the audience will open the email and read what you have put there. That means inserting video will drive more traffic to the website, and once the traffic flow grows, the chance of conversion also grows simultaneously. How to Use Video to Drive More Conversions in the Travel Business? Here is how to use video to convert viewers to potential customers for your travel business. 1. Create Engaging video content Creating videos is the finest way to engage the audience. You can try to create amazing videos using an online video maker tool. Making use of these tools can be quite beneficial for marketers as these tools are very versatile and customizable due to their easy-to-use features. Their uses and benefits are endless for a brand. Once the audience starts to believe in the brand through these original videos, the business is bound to grow. You can post this video on social media channels to draw maximum attention. If you have any website, then upload these types of videos on them, and in this way, the viewers will get an overall idea regarding the brand and the proprietor. 2. Virtual meeting with clients  Virtual meetings are a fun way to improve the engagement with the clients, especially for the people who are planning a group tour. Keep the meetings as simple as possible so that the clients will feel easy to interact with you openly. If the client is not planning anything to travel anywhere, ask about the future planning. This is the right way to concrete the relationship that ultimately delivers the best result to the travel business. 3. Share HD quality destination videos If you are planning to launch any travel package based on any specific location, then before that, share a few quality videos regarding that destination. These videos can also be added to proposals you create for the clients. This is a fun and interactive way to showcase the beauty of the destination they probably want to travel to in the future. 4. Insert videos in the client's proposal To gain the customer’s trust, it is the best way to embed videos in the proposals. The videos can be based on the destination, hotel, and tour. This is why many marketers today use videos while preparing clients' proposals. 5. Happy hour with clients If you have something special to share with your clients, arrange a happy hour. Fix a time where everyone can join and discuss the special feature or plan with your loyal clients. In this session, you can also take a couple of questions from the clients and answer them directly during the session. Virtual meetings are cool since you can meet with your loyal clients anywhere without barriers. 6. Creating a travel vlog Travel business can be thriving when more and more people travel to their favorite destination. If they don't know the destination and the details available there, they won't step out of their comfort zone. To inspire them to travel, you should create travel vlogs. These videos don't need any fancy film production techniques, but they must be simple and interactive. Make travel vlogs on these topics: Walkthrough tour Hotel room tour Vlogs are based on the delicacies and foods in the restaurants. Videos that record the part of the tour Assembling multiple clips to prepare a complete video highlighting the best features of the destination 7. Share travel tips through the videos Few people want to travel, but they have a lack knowledge of how to prepare for it. If you are leading a travel business, then create informative videos regarding how to prepare yourself for travel. Giving the ideology in the form of travel tips it's going to lead to a positive impact on clients or visitors. Making videos on packing tips, food, and beverage selection, clothes to carry, and accessories that help during the travel is a fantastic idea to improve engagement with the audience. These videos also draw a positive impression from the audience that directly impacts brand value. 8. Drive more sales by video greetings Video greetings are innovative ways to drive more sales towards your travel business. You can record a quick 1-2 minutes greeting video for your client and send it to him. Thank him for accepting the proposal and wishing for a better travel experience in the video. These are the ways that draw more attraction and brand loyalty from the customers. Preparing these videos is also simple, and there is no need to invest heavily while creating them. 9. Make question-answer videos Question-answer sessions are best to improve the engagement with the clients. Brand loyalty is the best thing that delivers long-term results from the clients, and this is why you should spare some time to make a Q&A video. Take questions from the comments and answer them by naming the person. In this way, that person will feel privileged and loyal forever. 10. Create "how-to" or demo videos Share videos with your followers describing any unique recipe they can cook in the home. Describe the steps of the recipe and make it visually appealing. Once you create and upload it to your social media accounts, it will attract maximum attention from the audience. Conclusion Video is the most powerful marketing tool now. Using the right video marketing technique in the travel business will surely drive more leads to the brand. Read Also: How To Fund The Cost Of Travelling Top 5 Travel Tips For Your Next Trip To China 5 Fascinating And Fun Travel Destination Ideas In Africa For Vacation Top 10 Scenic Snowflake Cities In The U.S. To Travel To This Winter

BY Krishnendu SheetApr 28, 2021

You are staying in a beautiful tiny piece of land surrounded by seawater and floating on the ocean. It not only sounds gorgeous, but this place is also the most precious destination on the entire earth. The smallest island in the world is the best choice of travel destination, especially for travelers who are searching for tiny islands to spend their holidays. The least populated islands are always the best travel destination for travelers seeking a less crowded place. Do you know where the tiniest island in the world is? Bishop Rock is counted as the smallest island on the entire earth. But this bishop rock is too small to stay. But on the entire earth, there are many islands where only one cottage is available to stay. And from your stay, you only can see the endless sea. Now you are going to ask what the smallest island on earth is? The smallest one means in a small house is present on the island. And you are like floating in the sea. 5 Tiniest Islands In The World  Are you in love with the Caribbean Sea? Do you know what the smallest island in the Caribbean is? The Isla Mujeres is the smallest Caribbean sea island online, 4.3 miles long and 2,130 ft wide.  The tiniest island is just right in the middle of the Caribbean sea. Choosing all the tiny means you are in love with a beautiful, less crowded place to stay. Not only the tiny islands, the smallest beach in the world, Gulpiyuri beach in Naves is also a very romantic tourist destination. Like this, many other smallest islands in the world are also present in the list of small islands. Take a look at the five smallest islands in the world, which are not only tiny small islands in size. These five are the most popular tourist destinations in the world. 1. Just Enough Room Island - New York Among the smallest islands in the world, the first name which comes to our mind is just enough room in New York. This is the smallest inhabited island, covering up to 3,300 square feet. One small tiny house is present on the entire island. This small island is part of the islands which are just sitting in the middle of New York and Ontario.A small house with one tree and a small porch along with a very tiny beach. This is a privately owned patch from 1950. The sea route is going through the Saint Lawrence River. 2. Simping Island - Indonesia Indonesia is an all-time very gorgeous tourist place in the entire world. The natural beauty of Indonesia is preserved by the combination of many beautiful spots. Indonesian volcanic islands are quite popular among international and local tourists. Simping Island Indonesia is one of the popular volcanic islands among the 17 508 volcanic islands. These all volcanic islands are available in different sizes and shapes. Among the list of islands of the world list, Simping Island is a popular tourist destination among local and international tourists. This small island has many green branches, small tiny beaches, and stones. Most of the local tourists are visiting the island to worship. This small Island has very convenient connectivity with the shore. 3. Little St. Simons Island - Georgia The virtually untouched Little St.Simons island is a small 11,000 acres barrier island. This is the least developed and isolated island in the world. The little St.Simons is not the smallest island in the world, but the least developed island of Georgia’s Golden Isles is privately owned. This entire island has only six cottages along with a small itsy bitsy tiny piece of 7 miles long beach. The place’s main attraction is its unusual wildlife and the unblemished and very less populated island among all islands in the world. This small island is the perfect place to feel nature and birdwatching or just walking around the place. 4. Isla Mujeres - Mexico The convergence of the Caribbean Sea and the Gulf of Mexico is turning this place into a paradise. This island is only 13 kilometers off the coast. The island is less populated, and this less populated island is turning into the most beautiful tourist place. In the list of the smallest islands in the world, this island is relatively more extensive than the previous three. The island is 4.22 km square, and the population is approximately 12,840. The population is more than the privately-owned islands. At least the population is less than the most populous islands on earth. If you love adventure sports like snorkeling and scuba diving. This island is the best place for you. You get varieties of entertainment. Along with the entertainment, you get to see the remains of the ancient Maya temple and the sanctuary of the sea turtle. Also Read: Best National Parks In Hawaii 5. Sea Lion Island - Falkland Islands Sea Lion Island is the largest island in the sea line group of islands. This small island is floating in the South Atlantic Ocean. This small island is only 9.05 km long. This is not the smallest island in the world. But the wilderness of the island is attracting many nature-loving tourists to visit the spot. This small island is the home of different types of sea animals, including at least five types of different species of Penguin. And if you want to spend the night here, there is a very small cottage present on the Island. But most tourists are visiting places to see the beautiful free sea animals in nature. Wrapping It Up: You are on the smallest island in the world. And you are enjoying the view of the smallest inhabited island in the pacific or Caribbean and enjoying the beautiful, less crowded beach when you are seeking the natural place to enjoy your tourist destination. The small is the new trendy one to bring out beauty and nature. And when you are seeking a tourist place which is less populated, these are the best among all. So what about your next vacation planning? Do not forget to comment back to us. You May Also Like:  Alabama Travel Guide Make Your Summer Vacation Fun-Filled And Enjoyable This Year Things To Do In Maryland – Free Places To Visit In Maryland

BY RashmiOct 27, 2021

Italy….. Words will fall short if Italy has to be described. It’s a feeling rather.  There is so much to love. Perhaps too much for a single lifetime!  When talking about Italy, there are emotions that need to be mentioned. The food, the art, the romance, and the wine cheese combination. Besides these, there are plenty of reasons to fall in love with Italy.  Love in Italy is something else, it’s like the word love itself is speaking to you.  How can you not fall in love with Italy when it has a capital like Rome?. Italy will leave you sorpresa!  This article will give you 10 facts that will make you fall in love with the country, desperately, hopelessly, and unconditionally.  Italian Food Since I am a foodie, I had to start with food first.  When people love to solo travel they are concerned about one thing the most, and that is food. Because a lot of your mood and health depend on it.  Well, you don’t have to even think about it, when you are traveling to Italy.  Italian cuisines are the best, in my view, they are so lightweight, that you will hardly fall sick by consuming those delicious foods. Food in Italy not only gives your tongue pleasure but also leaves you in awe.  The traditional food as we know of Italy are pizzas, pasta or calzones.  They are as big as the size of your head.  Each cuisine is made with perfection. Love in Italy means food. Italian Way of Living  The Italian way of living is very different, as they believe in unity, harmony, and a positive mind.  The first thing for an Italian is Family, then comes the culture, food, music, and not to forget the wine.  The traditions of Italy are very overwhelming.  They love living a life that is free, full of love, and fun.  Love in Italy also means love for the country and its culture.  They do know very well how to live a balanced life.  Italian House Wine and Cheese  When you are in Italy, and you enter a restaurant, the waiters don’t only offer a big smile, a slurping menu, but also their house-made wine.  Wine in Italy is made by everyone.  You can even be offered some if you visit somebody’s house. Every wine from every individual tastes better than the other.  Have you tasted the cheese they make with the wine? Both of them complement each other so well and scientifically it is the right way of having alcohol. They do this to preserve their tradition and reputation. Love in Italy shows the love for wine and cheese. Gelato  No, stop it right there. Don’t ever call a Gelato an ice cream.  It is nothing like ice cream.  It is made of decadent chocolate flavor and a distinctive charcoal flavor.  Once you have it, it is just perfection.  You might wanna fly again to Italy just for a Gelato.  Love in Italy is a mixture of wafers and authentic flavors.  Italian Coffee  You are in Italy and you haven't had the first coffee after landing? Psssstttt!.  Life is of no meaning if it is not about coffee in Italy.  People who never liked coffee will also fall in love with the wafting aroma of coffee. Love in Italy is love for coffee.  Italian Architecture  If you look at the cities of Italy you will see how beautifully the place is decorated. The architecture will leave you surprised.  Venice, the love in Italy has the most picturesque scenario or you can call it canals Florence has the most appreciated and incredible structures, Cinque Terre, can be called the home of colorful houses. Churches-In Italy Like every religion, being close to their God shows the loved one has for its culture. Waking up in the morning and listening to church bells loud enough to purify your soul and connect you directly with God is what love in Italy means.  While you have started your morning coffee ritual, close your eyes and let everything sink in. Italian Art Whose name did you miss? Leonardo da Vinci or Raphael or Michelangelo? Oh, common Italy is considered to be the house of elegant paintings and art.  You will keep looking at the arts for hours and still, you won’t get enough of it, that's how beautiful they are.  If you have decided to visit the masterpiece then do explore Florence, The Uffizi  Gallery where you will be able to please your eyes by looking at the statue of David and Duomo.  Italian Romance  No one in the world can make romance more romantic than Italy, especially in the countryside, Tuscany.  It has a different vibe, where you will just feel like loving and being loved.  Love in Italy speaks a language that only lovers understand.  Tuscany is romantic for its wineries, villas, and rolling hills.  There are cottages as well, where just the two of you can enjoy every bit of the moment.  The Italian Dolomites There is a reason behind making the pale mountains of Italy a UNESCO world heritage site.  They are gorgeous and beautiful and stunning in every way.  They will make your heart skip a beat.  The coolest thing about mountains is the culture they have, it's a mixture of the Alps, Italy, and Germany.  Wrapping up  Italy is a place you must visit. Save money for it, because in this one life you have to get everything, see everything, especially the best of the bests.  You can’t sit back and read this article and be sad about the current situation.  Maybe you are stuck with responsibilities or cannot take a break from work for a vacation or just cannot afford it. If you want something really bad from life, the universe will make sure you get it!  So, leave a comment below in the comment section and share your experience with us.  Read More: 6 Best Delicious Destinations That You Can’t Miss  Traveling Taught Me To Love Myself & Look At Life, Differently 9 Things Every Traveler Should Know When Visiting Shanghai 15 Most Exciting adventure Ideas To Go With Your Friends