How To Use Videos to Drive Conversions In Travel Business

Apr 11, 2022

Last Updated on: Oct 18, 2024

Travel Blog

Marketers today rely on videos to showcase their products or service to the audience. More than 80% of the internet audience is now spending billions of hours watching videos. And, eyeing this trend, search engine giant Google has modified its algorithm to prioritize the video content.

According to a study, videos come in 52% of Google keyword searches, and more than 80% of these search results are derived from YouTube. Therefore, video marketing is not visually appealing, but they are perfect from the SEO point of view. Therefore, videos have become the main aspect of marketing, replacing the conventional marketing tricks.

According to marketers, videos are much more effective than texts and images. They simply provide a sense of practicality to the viewer, and it will be easy to convince them after watching an introductory video of any product or service. That’s the abject for selecting video as the prominent marketing tool for the travel business

Marketers find many reasons to trust videos to promote their travel business. A few of the important reasons are mentioned below.

Prime Reasons for Using Videos in Travel Business

1. Videos offer effortless engagement

Using video content for marketing allows businesses to tap into a huge audience. Videos eliminate reading requirements, and travelers find it easy to view a video rather than spend hours reading texts.

Since videos are replacing the conventional marketing techniques, that doesn’t mean the value of the texts and images has decreased. Still, they are valuable to describe any specific location or its outstanding features. Videos arrest the viewers’ attention, and that is the best part of promoting the travel business.

2. Helps to increase the visibility of the brand

A video can be heavily edited and customizable. They can be made to intensify the viewer’s emotion and yield the best result for the travel industry.

Engaging video contents are effective in influencing the decision-making process. Plus, when you publish a catchy and informative video on your timeline, not only will it grab appreciation from your followers, but they never hesitate to share that with their circle. Due to this feature, marketers never hesitate to invest thousands of dollars in making commercial videos.

3. Better click-through-rates

Call-to-Action or CTA is one of the finest features that drive viewers to land on your travel website directly. It provides a passage to view and features of the travel agency.

The website and the While creating the video, ensure to include CTA in the video so that you can allow the travelers to go to the next point once the video is over. CTA is the key to video promotion, and it enhances engagement with your audience and improves click-through rates.

4. Videos are suitable for all the occasions

If you want to introduce any new tour, then creating a video on that specific topic is the best way to let your audience know about that. You can insert new information providing fresh highlights or the current one.

It is also possible to introduce the travel team or an interview with a client who has already availed of your package. This kind of inclusion will make the video a real one.

5. Higher email click-through-rates

Videos are attractive, and inserting the word video means it will attract the viewer’s attention. The same thing applies to email marketing. When you insert a video in the email, chances are the audience will open the email and read what you have put there. That means inserting video will drive more traffic to the website, and once the traffic flow grows, the chance of conversion also grows simultaneously.

How to Use Video to Drive More Conversions in the Travel Business?

How to Use Video to Drive More Conversions in the Travel Business?

Here is how to use video to convert viewers to potential customers for your travel business.

1. Create Engaging video content

Creating videos is the finest way to engage the audience. You can try to create amazing videos using an online video maker tool. Making use of these tools can be quite beneficial for marketers as these tools are very versatile and customizable due to their easy-to-use features.

Their uses and benefits are endless for a brand. Once the audience starts to believe in the brand through these original videos, the business is bound to grow.

You can post this video on social media channels to draw maximum attention. If you have any website, then upload these types of videos on them, and in this way, the viewers will get an overall idea regarding the brand and the proprietor.

2. Virtual meeting with clients 

Virtual meetings are a fun way to improve the engagement with the clients, especially for the people who are planning a group tour. Keep the meetings as simple as possible so that the clients will feel easy to interact with you openly. If the client is not planning anything to travel anywhere, ask about the future planning. This is the right way to concrete the relationship that ultimately delivers the best result to the travel business.

3. Share HD quality destination videos

If you are planning to launch any travel package based on any specific location, then before that, share a few quality videos regarding that destination. These videos can also be added to proposals you create for the clients. This is a fun and interactive way to showcase the beauty of the destination they probably want to travel to in the future.

4. Insert videos in the client’s proposal

To gain the customer’s trust, it is the best way to embed videos in the proposals. The videos can be based on the destination, hotel, and tour. This is why many marketers today use videos while preparing clients’ proposals.

5. Happy hour with clients

If you have something special to share with your clients, arrange a happy hour. Fix a time where everyone can join and discuss the special feature or plan with your loyal clients.

In this session, you can also take a couple of questions from the clients and answer them directly during the session. Virtual meetings are cool since you can meet with your loyal clients anywhere without barriers.

6. Creating a travel vlog

Travel business can be thriving when more and more people travel to their favorite destination. If they don’t know the destination and the details available there, they won’t step out of their comfort zone. To inspire them to travel, you should create travel vlogs. These videos don’t need any fancy film production techniques, but they must be simple and interactive. Make travel vlogs on these topics:

  • Walkthrough tour
  • Hotel room tour
  • Vlogs are based on the delicacies and foods in the restaurants.
  • Videos that record the part of the tour
  • Assembling multiple clips to prepare a complete video highlighting the best features of the destination

7. Share travel tips through the videos

Few people want to travel, but they have a lack knowledge of how to prepare for it. If you are leading a travel business, then create informative videos regarding how to prepare yourself for travel.

Giving the ideology in the form of travel tips it’s going to lead to a positive impact on clients or visitors. Making videos on packing tips, food, and beverage selection, clothes to carry, and accessories that help during the travel is a fantastic idea to improve engagement with the audience.

These videos also draw a positive impression from the audience that directly impacts brand value.

8. Drive more sales by video greetings

Video greetings are innovative ways to drive more sales towards your travel business. You can record a quick 1-2 minutes greeting video for your client and send it to him. Thank him for accepting the proposal and wishing for a better travel experience in the video.

These are the ways that draw more attraction and brand loyalty from the customers. Preparing these videos is also simple, and there is no need to invest heavily while creating them.

9. Make question-answer videos

Question-answer sessions are best to improve the engagement with the clients. Brand loyalty is the best thing that delivers long-term results from the clients, and this is why you should spare some time to make a Q&A video. Take questions from the comments and answer them by naming the person. In this way, that person will feel privileged and loyal forever.

10. Create “how-to” or demo videos

Share videos with your followers describing any unique recipe they can cook in the home. Describe the steps of the recipe and make it visually appealing. Once you create and upload it to your social media accounts, it will attract maximum attention from the audience.

Conclusion

Video is the most powerful marketing tool now. Using the right video marketing technique in the travel business will surely drive more leads to the brand.

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Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

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Top 9+ Things To Do In Banff National Park In Winter: Adventure Tourism Guide

BY  Sibashree Nov 11, 2024

No park in the Rockies in Canada is as beautiful as the Banff National Park. This park has a year-round allure. So, no wonder the park had 4.288 million visitors in the 2023-24 fiscal year.  However, Banff National Park is breathtaking in the winter. With an average annual snowfall of 181 inches, the park also offers thrilling winter activities.  Banff National Park Visitor HighlightsBanff National Park had 4.13 million visitors in the 2022-23 fiscal year. So, 2023-24 has seen a massive increase (31%) in the footfall.The traffic congestion in the area has increased with the most traffic in the Lake Louise area. In 2023, there were 2,547 reports of human-wildlife encounters in this national park. So, you must be respectful to the wildlife in the park.  Further, Banff National Park and its surrounding areas expect 10-15 cm of snow in October 2024. The higher terrains can even receive a snowfall of up to 25 cm. 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Skiing And Snowboarding Banff National Park offers some world-class skiing and snowboarding facilities. In fact, the skiing season here is one of the longest in North America. The skiing season starts here from the end of November until May. It is phenomenal, indeed! Further, it does not matter whether you have not done skiing and snowboarding before. You can give it a go, thanks to the guidance and rentals available here. However, if you are not confident enough, you can just get a sightseeing tour ticket and explore the park. The three skiing resorts in Banff National Park are: Mt Norquay (10 Minutes Away from Town) Banff Sunshine (20 Minutes Away from Town) The Lake Louise Ski Resort  (40 Minutes Away from Town) You can try skiing at all the resorts or at least visit one during the cold season. You have to pay a nominal fee to ski at these resorts. However, if you need guidance or rentals, you must pay extra charges. 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Budget Travel: How To Plan A Luxury Vacation On A Shoestring Budget

BY  Ankita Jan 12, 2024

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Plan A Day Trip to Dry Tortugas National Park: This Is How You Will Do It 

BY  Sibashree Jul 10, 2024

A day trip to Dry Tortugas National Park can be the best staycation plan in Miami. Like the Biscayne National Park, it also witnesses a handsome footfall yearly. In 2023, 84,285 people visited this National Park despite its remote location.   Located around 70 miles west of Key West, it sits pretty at the end of the reef that stretches from Miami to the gulf.   The first time I heard about this place from a friend and went through the photos she had clicked, I got goosebumps. I know it sounds hackneyed, but how can I not give in to the tranquility of the turquoise ocean and the quaint appeal of the small islands?  Further, the best thing is that it is less crowded than many other national parks, such as  Everglades National Park, which had more than 8 million visitors in 2023, according to the National Park Service data. So, much of its pristineness is still there.  However, they say you have to put a little extra effort into taking the path less trodden by. 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The “Dry” part was added to the name because of the unavailability of fresh water there.   So, when you visit the National Park, you get a whiff of history, a close encounter with wildlife, and the most unadulterated experience of life in the water.   Sooty terns and brown noddy terns regularly nest on these islands, especially on Bush Key, making the National Park a must-visit for birders. However, you may experience a seasonal closure from July to August to not create any disturbance to the breeding birds. 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The first one will give you more flexibility, and you will be in charge of how you want to explore the National Park. Further, traveling by seaplane for wildlife spotting and sightseeing will save you time in transportation.  The most cost-effective mode of traveling, however, is taking the Yankee Freedom Ferry.   Planning The Perfect Day Tripping To Dry Tortugas National Park  You need to know the places you can visit and the things to do if you want to plan a perfect day trip to Dry Tortugas National Park. Let’s know the wonders waiting for us at the National Park.  Places You Can Visit At Dry Tortugas National Park  Various places in Dry Tortugas National Park await to offer you a rich cultural and wildlife experience. Be it the Fort Jefferson or the swimming beaches, there is much for you to explore!  Fort Jefferson  Fort Jefferson on Bush Key Island houses the National Park visitor center. Built in the 1800s, it is a tell-tale symbol of the historical importance of the National Park and its islands. Very few people know that in that era, it was the largest fortification  in the US.   The fort also shows how it has stood the passage of time, hit by storms and waves.   Garden Key  Garden Key is the go-to place for snorkeling and scuba diving at Dry Tortugas. It also has campgrounds, a visitor center, and the park headquarters.   The historic Fort Jefferson is on this island, and you already know how important it is as a landmark at Dry Tortugas and in Florida.   Bush Key  Are you a lover of pristineness? Bush Key should be on your mind thanks to its unadulterated sub-tropical vibe. It is also the home to the rarest snooty terns and brown noddy terns.   Loggerhead Key  Loggerhead Key is the largest island or key at Dry Tortugas. You cannot miss the lighthouse and the previous site of the Carnegie Laboratory for Marine Ecology. Also, the sea turtles will welcome you as you visit the island.   Swimming Beaches   Getting in the water is the best pursuit at Dry Tortugas National Park. Along with scuba diving, kayaking, and canoeing, you can also indulge in swimming.   However, there is no lifeguard facility available. So, you have to be careful of the current and coral reefs.   Things To Do At Dry Tortugas National Park  You are bound to get dumbstruck when you visit a place that is kind of a miniature of the entire universe. It has the historic Fort Jefferson, serene blue water, rare and vibrant birds, coral reefs, and the most amazing marine life.   So, once you are at this National Park, you can paddle through the open water, take part in snorkeling and scuba diving, go kayaking, and explore wildlife. Are you looking for something leisurely? How about fishing?  Another thing that makes the trip to Dry Tortugas National Park amazing is the Junior Ranger Program. It is for kids and people who are young at heart. This program includes snorkeling and many other activities that allow you to be a member of the National Park Service as a junior ranger.   The Perfect Dry Tortugas Day Trip: Make A Note Of These Things   Thanks to the remote location of Dry Tortugas National Park, your trip planning to the place will require a lot more emphasis on your food, accommodation, and safety measures. If you are especially traveling with your family or kids, these are the aspects you need to be particular about.  My friend was saying how even an ill-fitted pair of shoes can create major issues in outdoor activities or, specifically, pursuits in the water. I think that it’s true for a visit to Katmai National Park or any other National Park for that matter.  Nonetheless, for now, Dry Tortugas National Park is the focus. So let’s prepare well to make the most of the adventures there.   Food And Accommodation   A trip to Dry Tortugas National Park is not your regular luxury vacation. So, you will get very limited services there. You will not even find any food and beverage stall or service at the National Park.   Bring your own meal and water! It’s as simple as that! Amenities YOU WILL NOT GET at this National Park are:  Restaurants  Hotels  Fuel Centers  Gas Stations  Marine Supplies  Other Gear  However, once your ferry is docked at Garden Key, you can buy some sodas and snacks onboard. You can set up your accommodation in the primitive areas of Garden Key. Also, if you have a private boat, you can spend your night in the vessel, anchored in the right place.   Safety Measures   You must not compromise with your safety while indulging in the beauty of ocean wilderness. Remember, you will have to travel around 68 miles through the open sea by seaplane or boat.   Further, the conditions at this National Park are primitive, with no facilities for snacking, restrooms, or public telephones. So, commit to a day trip if you are physically fit and able to bring all the essentials with you. Be particular to carry your medicines, protective clothing, gears, sunscreen, etc.   In addition, there will be various safety guidelines for various activities like snorkeling, kayaking/ canoeing, and exploring wildlife and marine activities. Also, there will be seasonal restrictions due to weather changes and other natural conditions. As a responsible visitor, you must abide by all these.   Moreover, if you want to plan ahead, you can visit the National Park Service website to be familiar with the safety guidelines.   Make Your Plan Right!   Dry Tortugas National Park is one of the newest American National Parks, earning the designation in 1992. In terms of experience, it offers a mixed bag as you can encounter history and the most exotic marine life at this park.  Visitors love day trips to this National Park, and this needs a lot of planning regarding the safety measures, food and accommodation, and places and activities. However, if you are in for more excitement, you can stay overnight at Dry Tortugas National Park by camping at Garden Key.   That’s it! You know what you can expect at the National Park and what should be on your itinerary plan. It’s time to gear up and set in for Dry Tortugas.   Dry Tortugas National Park FAQs   Why Is Dry Tortugas National Park Famous?  Dry Tortugas National Park is famous for the diverse experiences and activities it offers. You will meet sea turtles, rare sooty terns, and various aquatic creatures here.   Further, the coral reefs and Fort Jefferson add to the allure of this mesmerizing place.   What Country Owns The Dry Tortugas?  The United States of America owns the Dry Tortugas. It is located in the Gulf of Mexico, around 70 miles from the West Key.  Why Are Dry Tortugas Not Visited?  Dry Tortugas National Park has fewer visitors because of its remote location and primitive conditions. You can only take a boat or a seaplane to get there.  Also, you have to carry your food, snacks, gear, and all other essentials, as the park does not have snacking or beverage services. Further, camping is the only way out if you want to stay there as there are no hotels or lodges around.   Who Was The Most Famous Prisoner At Dry Tortugas?  Dr. Samuel Mudd was the most famous prisoner at Dry Tortugas. The US army abandoned him in 1878.   Can You Swim In Dry Tortugas?   Yes, you can swim Dry Tortugas along with taking part in other water pursuits like scuba diving, kayaking and fishing. Loggerhead Key has the calmest water around. So, it can be the best place to enjoy your time in the water.   You can also take the North, South, and East Beach of Garden Key to access open water for swimming. However, there is no lifeguard facility at Dry Tortugas. So, beware of how far you are going into the water. Further, you must be aware of the current and coral reef positions.   Also Read Best 10 National Parks In New Mexico To Visit In 2023! Top 10 National Parks In Oregon That You Need To Explore In 2023! Sky Harbor Airport Parking Made Easy: Insider Tips For A Smooth Journey.