How To Use Videos to Drive Conversions In Travel Business

Apr 11, 2022

Last Updated on: Aug 27, 2025

Travel Blog

Marketers today rely on videos to showcase their products or service to the audience. More than 80% of the internet audience is now spending billions of hours watching videos. And, eyeing this trend, search engine giant Google has modified its algorithm to prioritize the video content.

According to a study, videos come in 52% of Google keyword searches, and more than 80% of these search results are derived from YouTube. Therefore, video marketing is not visually appealing, but they are perfect from the SEO point of view. Therefore, videos have become the main aspect of marketing, replacing the conventional marketing tricks.

According to marketers, videos are much more effective than texts and images. They simply provide a sense of practicality to the viewer, and it will be easy to convince them after watching an introductory video of any product or service. That’s the abject for selecting video as the prominent marketing tool for the travel business

Marketers find many reasons to trust videos to promote their travel business. A few of the important reasons are mentioned below.

Prime Reasons for Using Videos in Travel Business

1. Videos offer effortless engagement

Using video content for marketing allows businesses to tap into a huge audience. Videos eliminate reading requirements, and travelers find it easy to view a video rather than spend hours reading texts.

Since videos are replacing the conventional marketing techniques, that doesn’t mean the value of the texts and images has decreased. Still, they are valuable to describe any specific location or its outstanding features. Videos arrest the viewers’ attention, and that is the best part of promoting the travel business.

2. Helps to increase the visibility of the brand

A video can be heavily edited and customizable. They can be made to intensify the viewer’s emotion and yield the best result for the travel industry.

Engaging video contents are effective in influencing the decision-making process. Plus, when you publish a catchy and informative video on your timeline, not only will it grab appreciation from your followers, but they never hesitate to share that with their circle. Due to this feature, marketers never hesitate to invest thousands of dollars in making commercial videos.

3. Better click-through-rates

Call-to-Action or CTA is one of the finest features that drive viewers to land on your travel website directly. It provides a passage to view and features of the travel agency.

The website and the While creating the video, ensure to include CTA in the video so that you can allow the travelers to go to the next point once the video is over. CTA is the key to video promotion, and it enhances engagement with your audience and improves click-through rates.

4. Videos are suitable for all the occasions

If you want to introduce any new tour, then creating a video on that specific topic is the best way to let your audience know about that. You can insert new information providing fresh highlights or the current one.

It is also possible to introduce the travel team or an interview with a client who has already availed of your package. This kind of inclusion will make the video a real one.

5. Higher email click-through-rates

Videos are attractive, and inserting the word video means it will attract the viewer’s attention. The same thing applies to email marketing. When you insert a video in the email, chances are the audience will open the email and read what you have put there. That means inserting video will drive more traffic to the website, and once the traffic flow grows, the chance of conversion also grows simultaneously.

How to Use Video to Drive More Conversions in the Travel Business?

How to Use Video to Drive More Conversions in the Travel Business?

Here is how to use video to convert viewers to potential customers for your travel business.

1. Create Engaging video content

Creating videos is the finest way to engage the audience. You can try to create amazing videos using an online video maker tool. Making use of these tools can be quite beneficial for marketers as these tools are very versatile and customizable due to their easy-to-use features.

Their uses and benefits are endless for a brand. Once the audience starts to believe in the brand through these original videos, the business is bound to grow.

You can post this video on social media channels to draw maximum attention. If you have any website, then upload these types of videos on them, and in this way, the viewers will get an overall idea regarding the brand and the proprietor.

2. Virtual meeting with clients 

Virtual meetings are a fun way to improve the engagement with the clients, especially for the people who are planning a group tour. Keep the meetings as simple as possible so that the clients will feel easy to interact with you openly. If the client is not planning anything to travel anywhere, ask about the future planning. This is the right way to concrete the relationship that ultimately delivers the best result to the travel business.

3. Share HD quality destination videos

If you are planning to launch any travel package based on any specific location, then before that, share a few quality videos regarding that destination. These videos can also be added to proposals you create for the clients. This is a fun and interactive way to showcase the beauty of the destination they probably want to travel to in the future.

4. Insert videos in the client’s proposal

To gain the customer’s trust, it is the best way to embed videos in the proposals. The videos can be based on the destination, hotel, and tour. This is why many marketers today use videos while preparing clients’ proposals.

5. Happy hour with clients

If you have something special to share with your clients, arrange a happy hour. Fix a time where everyone can join and discuss the special feature or plan with your loyal clients.

In this session, you can also take a couple of questions from the clients and answer them directly during the session. Virtual meetings are cool since you can meet with your loyal clients anywhere without barriers.

6. Creating a travel vlog

Travel business can be thriving when more and more people travel to their favorite destination. If they don’t know the destination and the details available there, they won’t step out of their comfort zone. To inspire them to travel, you should create travel vlogs. These videos don’t need any fancy film production techniques, but they must be simple and interactive. Make travel vlogs on these topics:

  • Walkthrough tour
  • Hotel room tour
  • Vlogs are based on the delicacies and foods in the restaurants.
  • Videos that record the part of the tour
  • Assembling multiple clips to prepare a complete video highlighting the best features of the destination

7. Share travel tips through the videos

Few people want to travel, but they have a lack knowledge of how to prepare for it. If you are leading a travel business, then create informative videos regarding how to prepare yourself for travel.

Giving the ideology in the form of travel tips it’s going to lead to a positive impact on clients or visitors. Making videos on packing tips, food, and beverage selection, clothes to carry, and accessories that help during the travel is a fantastic idea to improve engagement with the audience.

These videos also draw a positive impression from the audience that directly impacts brand value.

8. Drive more sales by video greetings

Video greetings are innovative ways to drive more sales towards your travel business. You can record a quick 1-2 minutes greeting video for your client and send it to him. Thank him for accepting the proposal and wishing for a better travel experience in the video.

These are the ways that draw more attraction and brand loyalty from the customers. Preparing these videos is also simple, and there is no need to invest heavily while creating them.

9. Make question-answer videos

Question-answer sessions are best to improve the engagement with the clients. Brand loyalty is the best thing that delivers long-term results from the clients, and this is why you should spare some time to make a Q&A video. Take questions from the comments and answer them by naming the person. In this way, that person will feel privileged and loyal forever.

10. Create “how-to” or demo videos

Share videos with your followers describing any unique recipe they can cook in the home. Describe the steps of the recipe and make it visually appealing. Once you create and upload it to your social media accounts, it will attract maximum attention from the audience.

Conclusion

Video is the most powerful marketing tool now. Using the right video marketing technique in the travel business will surely drive more leads to the brand.

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Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

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READ MORE Egadi Islands

Complete Guide To The Egadi Islands: What to See, Do, And Taste

BY  Sibashree May 16, 2025

Have you watched the documentary “Il Bianco nel Blu?”  This documentary ( titled Deep White Forests in English) highlights how Giovanni Chimienti, a National Geographic Explorer and marine explorer, has been conducting a scientific research project on the black corals in the waters of the Egadi Islands.  It is also astonishing to see how the Egadi Islands harbor so many mysteries. I mean, they have the potential to be the site of groundbreaking scientific research and a goldmine of archaeological treasures.  The latest archaeological discovery from the Egadi Islands has been a bronze rostrum. It was found at 80 meters under the water.  All these archaeological discoveries further establish the connection between the Egadi Islands and the Battle of the Egadi Islands in 241 BC. “The Egadi seabed is always a valuable source of information to add further knowledge about the naval battle between the Roman and Carthaginian fleets. Sebastiano Tusa’s intuition continues to this day to receive more and more timely confirmation, corroborating the archaeologist’s studies that had allowed the identification of the theater of the battle that sanctioned the dominance of the Romans over the Mediterranean.”Francesco Paolo Scarpinato, Regional Councillor for Cultural Heritage, Also, this archipelago, consisting of the three main islands of Favignana, Marettimo, and Levanzo, is just a boat ride away from Trapani. The crystal clear water of the Mediterranean Sea is also a huge attraction for tourists.  In addition, it is home to an extraordinary ecosystem and marine life. So, the Egadi Islands have been a part of the Egadi Islands Marine Protected Area since 1991.  And the list of attractions continues for the Egadi Islands! In this Tour and Travel Guide, we will explore the Egadi Islands and discuss why it is the ultimate location for a tropical vacation.  Egadi Islands: Understanding The Geography And Vividness The Egadi Islands are located off the western coast of Sicily. Further, these islands, nestled in the Mediterranean Sea, are often dubbed the “Best Well-Kept Secret” in Italy.  Along with its three major islands, it also has smaller islets such as Maraone and Formica. However, these islands display vividness in their natural features and characters.  For example, the largest island, Favignana, has rugged coastlines and almost flat terrain.  On the other hand, Marettimo is mountainous in nature, and the dramatic trails and scenic views here are a favorite of hikers.  Again, you will not find the quietness of Levanzo, the smallest among the Egadi Islands, anywhere else. It is also rich in Mediterranean vegetation.  Moreover, the dramatic cliffs, hidden coves, and sea caves add to the scenic beauty of the island.  Further, the beauty and vividness of the islands are also visible in the waters of the Egadi Islands.  You will find lush seagrass meadows of Posidonia oceanica in the waters. Also, you will see loggerhead sea turtles (Caretta caretta). So, it is a paradise for divers and snorkelers.  Egadi Islands: A Telltale Of Italian History And Culture The Egadi Islands have played a pivotal role in Mediterranean history for millennia.  One of the most significant events occurred just off these shores in 241 BCE. It was the final battle of the First Punic War between Rome and Carthage.  This decisive clash marked the beginning of Roman dominance in the western Mediterranean. Over the centuries, the islands fell under the control of various powers, including the Goths, Vandals, Arabs, and Normans, each leaving traces in the local culture and architecture.  Their strategic location made them a constant point of interest throughout ancient and medieval times. In the 19th century, the islands experienced a cultural and economic renaissance thanks to the Florio family, who modernized the traditional tuna fishery in Favignana.  Their innovations turned it into one of the most efficient operations in the Mediterranean and laid the foundation for the islands’ economic development. Today, the Egadi Islands are a living museum of their rich past.  On Levanzo, the Grotta del Genovese showcases prehistoric cave paintings estimated to be over 12,000 years old, including images of animals and human figures, making it one of the most important archaeological sites in the Mediterranean. Marettimo is home to Roman ruins known as the "Case Romane" and the Norman-built Castle of Punta Troia, which later served as a Bourbon prison.  In Favignana, the former Florio Tuna Factory has been transformed into a museum where visitors can explore the history and culture of tuna fishing in the region. Want Some Adventure? Try These Outdoor Activities In The Egadi Islands Whether you're an adventure seeker or a laid-back explorer, the Egadi Islands offer a wealth of outdoor activities set against breathtaking natural backdrops. Snorkeling And Scuba Diving Snorkeling and scuba diving are among the top attractions, thanks to the pristine underwater landscapes and thriving marine life.  Hiking For hiking enthusiasts, Marettimo is a dream come true, with scenic trails winding through rugged mountains and offering sweeping views of the open sea. Boat Tours  One of the best ways to experience the islands is by boat. Guided boat tours allow you to discover hidden coves, dramatic cliffs, and sea caves only accessible from the water.  Companies like Mare e Vento di Favignana offer daily and private boat tours around the Egadi Islands, with stops for swimming, snorkeling, and even onboard aperitifs.  Favorite destinations include: Cala Rossa Cala Azzurra Bue Marino on Favignana Cala Fredda and Cala Minnola on Levanzo Sea caves of Marettimo. Kayaking And Paddleboat Rentals  For those who prefer a more independent adventure, kayak and stand-up paddleboard rentals are a fantastic way to explore the coastline at your own pace and with minimal environmental impact.  Some boat excursions even include food tastings or traditional dinners on board. It is an unforgettable way to enjoy the fresh, local seafood while surrounded by nature. 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Levanzo is the quietest and most remote of the islands, ideal for those who want to truly disconnect.  The lodging options are more limited but full of charm: small vacation homes and guesthouses that offer a serene escape, often with stunning views and warm, local hospitality. Wherever you choose to stay, you'll find that the pace of life on the Egadi Islands is refreshingly slow, the service is personal, and the settings are unforgettable. Sustainable Travel: Protecting The Egadi Islands Paradise The Egadi Islands are more than just a scenic getaway—they're a model of environmental stewardship.  So, we must protect it from becoming another Italian destination fighting with overtourism. We already know what the Amalfi Coast, Rome, Venice, and Florence are facing.  As part of Europe’s largest marine protected area, the archipelago preserves its delicate ecosystem while welcoming travelers from around the world. Tourist activities here are carefully regulated to minimize impact on the natural environment.  Eco-friendly practices are common here, including using low-emission boats, recycling programs, and environmental education initiatives.  You'll even see signs throughout the islands reminding visitors to "leave no trace" and respect the fragile balance of land and sea. Ongoing conservation efforts include protecting the underwater meadows of Posidonia oceanica, which are vital for marine biodiversity, and monitoring populations of endangered species like sea turtles and groupers.  Anchoring in certain zones is restricted, and visitors are asked not to touch or collect protected flora and fauna. By choosing to travel responsibly—whether by kayaking instead of motoring, supporting local businesses, or respecting wildlife—you’ll help preserve the beauty and authenticity of the Egadi Islands for future generations. 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However, the beauty, authenticity, and natural abundance make the Egadi Islands a true Mediterranean gem to explore in any season.  READ MORE: Exploring the Virgin Islands: Must-See Spots You Can Visit by Boat and St John Rentals Bali Beyond The Beaches: Exploring The Hidden Gems Of The Island Seven Reasons To Visit The Stunning Greek Ionian Islands

READ MORE chick fil a breakfast hours

Chick Fil A Breakfast Hours: When Do They Start Serving Breakfast?

BY  sagnika Aug 5, 2023

Chick-Fil-A can easily fulfill our sudden craving for chicken biscuits! Especially during breakfast hours, it is considered one of the best dining experiences! The wicked combination of food items such as cheese, egg, sausage, and other things has people thinking about Chick-Fil-A! A fast food restaurant, Chick-Fil-A is considered one of the best for the quality of its chicken-based food items. The food quality is overall good, and there are various options, from milkshakes to sandwiches. Read the article to learn further about other things available during breakfast orders. The fast food chain is based on poultry, and even with the competitive market, they maintain a strict policy of closed Sundays, ensuring that all employees get respite from their work lives. Want to know more about Chick Fil A breakfast hours? Keep reading! Chick Fil A Breakfast Hours: When Do They Start Serving Breakfast? Chick-Fil-A has become a brand as the family-owned chain is based in Atlanta. The cultural precipitation of the South is imbibed in their style and hospitality even though they are expanding into markets of Washington and New York. The past profit of the chain has crossed millions of dollars. The company has also created an effective community by funding groups such as same-sex marriage, practicing conversion therapy, and supporting the growth and development of sexual orientation of people. They also support discrediting false beliefs such as homosexuality as a mental illness. People are fans of the chick-fil-a breakfast hours and wait hours for breakfast. Do you know the Chick Fil A breakfast hours? You must read the article to learn the correct time to go and order your breakfast. What Are Chick-Fil-A? Image Source: i.cbc.ca They have become a strong competitor to Mcdonalds' and Starbucks Corp. The hospitality of Chick-Fil-A is well known. However, many people do not like the neonatal ward-like treatment of visitors. The cleanliness of the restaurant is at par, and there have not been many complaints against it. However, there are certain complaints regarding their food products that might need to perform better than other products. The brand well understands the spiritual understanding between the food and the customer. The food items created by Chick-Fil-A are focused on something other than the looks and perception of prettiness by using out-of-season tomatoes, mayo, and watery lettuce. Instead, it creates the perfect combination of chicken and pickles, which are always on the bottom so that the burger is not watery, with butter, sugar, and salt! Another good element of the brand is using only boneless breast meat. What Are The Best Dishes Of Chick-Fil-A In Breakfast? Many items on the menu of chick fil are noteworthy. However, two specific needs must be identified and addressed in the special mention of the best dishes. Chick-N-Minis This item is only available on chick fil a menu breakfast hours and is in nugget form. They are stuffed into mini rolls, which might not look pretty but taste like heaven. The rolls taste perfect when hot and are served in foils during breakfast. The calories in the item are 350 with 14g of fat. Hash Browns The item is only available during Chick Fil A breakfast hours and is delicious. They are in two shapes, one rectangular and another cylindrical. The look is closer to nuggets with a perfect level of crunch and salt. You do not need ketchup with these. The calorie with this item is 240, along with 16g of fat. Is Breakfast The Best Time To Order From Chick-Fil-A? The breakfast time for Chick-Fil-A has a variety of food items. The chick fil breakfast hours are from 6 a.m. to 10:30 a.m. You can easily get breakfast in the restaurant from Monday to Saturday. So if you are wondering, what time does chick fil a open? Well it's early! The four specific items on the chick fil a menu breakfast hours you can order are bacon, egg, and cheese with a muffin, chicken biscuit, chicken, egg, and cheese bagel, and the fourth item is sausage, egg, and cheese biscuits. Chicken Biscuit Chicken biscuit is the most popular dish of Chick-Fil-A, and it tastes delicious. People love the taste and the texture, considering it is crunchy, crisp, and salty. Along with it, a packet of honey and hot sauce. What can be better than this combination for a lazy breakfast? The item has 450 calories along with 1310 mg sodium and 21g fat. Cheese Biscuit, Egg, And Sausage The next item on the list for breakfast hour is a cheese biscuit, egg, and sausage, which has 600 calories, 1520 mg sodium, and 40g sodium. The item resembles the McDonald's version of the sausage and cheese biscuit, but this version is more fluffier. Egg, Cheese, And Bacon On Muffin The third item is Egg, Cheese, and Bacon put together on Muffin. However, due to the Muffin being dry, there is a high chance that the food could taste better than it sounds. Chick-fil-A is trying to copy the ways of McDonald's, but with this item, they have desperately failed. The calories in this item are 300, while the fat is 12g. Chicken, Cheese, And Egg Bagel Another item available during breakfast is a chicken, cheese, and egg bagel. The sandwich does have fluffier scrambled eggs. However, it cannot give any tough competition to other brands in the market. Read More: Burger King Breakfast Hours: What Time Does Burger King Serve Breakfast? Hospitality And Services Image Source: image.cnbcfm.com The company must receive the credit for its stand regarding labor laws by confirming one fixed-off for all staff, even if it means hampering the business. The kind of business they have and the industry in which they belong, Sunday is considered one of the highest profitable days, yet they have kept it closed for their employee's welfare. The brand must be given credit regarding its performance in the market, especially with the treatment of laborers. They are known for their lowest rate of wage violation. They are also known in the industry for their philanthropic performance and contribution to general education and youth development. Chick fil a is also known to provide a huge rate of scholarships, especially because they are a billion-dollar company; hence, funding for social causes and charity is something that only some companies are focused on. When you visit their restaurant, you feel they have maintained diversity and inclusiveness. Even on a global scale, they have stood up for minorities and marginalized people and raised their voices against the maltreatment of people. Read More: Taco Bell Breakfast Hours: When Does Taco Bell Serve Breakfast? Conclusion Please read the article to learn more Chick Fil A breakfast hours and why it is people's favorite! Comment down below regarding your favorite fast food restaurant and why. Read Also: Starbucks – Best Review By Users Cafe Coffee Day – Best Review By Users Three Dollar Cafe – Reviews, Special Food, Pet Friendly Cafe Wendy’s Breakfast Hours: When To Visit Wendy’s For Breakfast?

READ MORE Business Trip

The Business Trip Tips and Diet

BY  Abdul Aziz Sep 20, 2016

Business travel can be a productive, enjoyable and even exciting experience. The time you spend doing business in other locations expands your business reach and scope and broadens you as a person as well. Getting skilled at business travel is a solid business goal because there are skills related to business travel and being productive on the road that are impossible to learn if you don’t get out there and travel. Many of the skills associated with business travel have to do with how to live productively on the road. This is especially important if you find yourself on a lengthy business trip. If you are on a flight journey then make sure you book a flight which provides food and comfort. The life of moving in and out of hotels, traveling by car or airplane, and the stresses of work can wear down even the most robust and experienced business traveler. Among the business trip packing list, you can also carry some healthy and dry fruits to keep you full. Furthermore, make sure to choose a supplement that keeps your energy levels up and betters your overall health, such as those from Morning Complete (check out the Morning Complete reviews), to keep yourself as healthy as possible on the road. These are some of the best business trip tips. Business Trip Tips to Maintain a Healthy Diet: Everybody is on the expense account so it is easy to overdo it. But if you let your coworkers and clients know you have compelling reasons to maintain a disciplined diet, most of the time they will respect that and find ways to help you be successful in having a stress-free business trip. You will want to keep up your energy while you're traveling and in important business meetings, and to do this, you can take supplements with you. It may be worth researching iron supplements for energy, and you can read this review here to get an idea of which ones would benefit you the most. This would hopefully help you arrive home with more energy and a strengthened immune system, after maintaining a balanced diet. Business Trip Tips: Another trick of business travel is not to depend on restaurants for your meals entirely. If you can get out to a market early in the trip and purchase some fresh fruit and vegetables, you can prepare some healthy food in your room to fill you up and keep you on track. Actually, there are a lot of business trip places which are not only beneficial for you and your client, but they also provide you some mental peace. Thailand is one of them. In one way you can do a good business deal in a quiet place and then you can strengthen your relationship with your client at a cool sauna and spa. Then if you find that you must eat in a restaurant to discuss business with coworkers or build relationships with the client, your appetite will be low so you can get by on much less. You can also be a voice for moderation in the selection of eating establishments for your meals. Obviously, fast food is not going to be a good choice for you. So if there is a discussion about where to stop, you can vote for a place that serves a good variety of meal choices including some healthy choice menu options. In that way, if you must eat in a restaurant, you can find items to order that can be prepared in accord with your diet needs. You will be surprised how many allies you will find both in your travel associates and with those you are doing business with at your destination who have diet goals but have not been successful because of the temptations of the life on the road. Your open statement of intent to stick to your diet in spite of the rigors of business travel can be a tremendous inspiration to them. Moreover, by building partnerships in your intent to live healthy, it is entirely possible to take your business to a healthy restaurant or deli and allow the rest of the party to go to a place of their liking. As long as this is done without animosity, everybody wins. What not to do: Avoiding alcohol and snacks can be a huge challenge on the road as well. Very often in a seminar setting or during a long day of discussions, the host company or office will provide cookies or other snacks to help the meeting go well by keeping everybody’s blood sugar up. These snacks are going to be hard to resist. One way to help yourself in that situation is to be prepared with your own snacks in your briefcase to bring out to substitute for the unhealthy food being provided. By thinking ahead about your diet needs and how you will provide for yourself while traveling, it is possible to sustain a healthy lifestyle even during business trips. Also, do not allow yourself to work all the time. You can ask your partners for an early dinner and talk about casual things. This bonds you and the corresponding companies, one of the main reasons you have chosen top business trip places. Conclusion: By supplementing these steps with exercise and rest, you may find that your weather the trip much better than those who abuse their bodies and find yourself more productive as a business person as well because you made the effort to eat well on the road. Moreover, sometimes business trip tips can be a bit refreshing for you as you follow all the healthy rules. So better carry a checklist with you on it, before you step out of the house for your trip. Make sure to leave a comment in the comment section and tell us about the places you want to do business in. Read Also : Travel Tips to Help You Out In Asia Travel Advice For Different Countries Around The World 9 Things Every Traveler Should Know When Visiting Shanghai