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How To Use Videos to Drive Conversions In Travel Business

How To Use Videos to Drive Conversions In Travel Business

Apr 11, 2022

Last Updated on: Nov 13, 2025

Marketers today rely on videos to showcase their products or service to the audience. More than 80% of the internet audience is now spending billions of hours watching videos. And, eyeing this trend, search engine giant Google has modified its algorithm to prioritize the video content.

According to a study, videos come in 52% of Google keyword searches, and more than 80% of these search results are derived from YouTube. Therefore, video marketing is not visually appealing, but they are perfect from the SEO point of view. Therefore, videos have become the main aspect of marketing, replacing the conventional marketing tricks.

According to marketers, videos are much more effective than texts and images. They simply provide a sense of practicality to the viewer, and it will be easy to convince them after watching an introductory video of any product or service. That’s the abject for selecting video as the prominent marketing tool for the travel business

Marketers find many reasons to trust videos to promote their travel business. A few of the important reasons are mentioned below.

Prime Reasons for Using Videos in Travel Business

1. Videos offer effortless engagement

Using video content for marketing allows businesses to tap into a huge audience. Videos eliminate reading requirements, and travelers find it easy to view a video rather than spend hours reading texts.

Since videos are replacing the conventional marketing techniques, that doesn’t mean the value of the texts and images has decreased. Still, they are valuable to describe any specific location or its outstanding features. Videos arrest the viewers’ attention, and that is the best part of promoting the travel business.

2. Helps to increase the visibility of the brand

A video can be heavily edited and customizable. They can be made to intensify the viewer’s emotion and yield the best result for the travel industry.

Engaging video contents are effective in influencing the decision-making process. Plus, when you publish a catchy and informative video on your timeline, not only will it grab appreciation from your followers, but they never hesitate to share that with their circle. Due to this feature, marketers never hesitate to invest thousands of dollars in making commercial videos.

3. Better click-through-rates

Call-to-Action or CTA is one of the finest features that drive viewers to land on your travel website directly. It provides a passage to view and features of the travel agency.

The website and the While creating the video, ensure to include CTA in the video so that you can allow the travelers to go to the next point once the video is over. CTA is the key to video promotion, and it enhances engagement with your audience and improves click-through rates.

4. Videos are suitable for all the occasions

If you want to introduce any new tour, then creating a video on that specific topic is the best way to let your audience know about that. You can insert new information providing fresh highlights or the current one.

It is also possible to introduce the travel team or an interview with a client who has already availed of your package. This kind of inclusion will make the video a real one.

5. Higher email click-through-rates

Videos are attractive, and inserting the word video means it will attract the viewer’s attention. The same thing applies to email marketing. When you insert a video in the email, chances are the audience will open the email and read what you have put there. That means inserting video will drive more traffic to the website, and once the traffic flow grows, the chance of conversion also grows simultaneously.

How to Use Video to Drive More Conversions in the Travel Business?

Here is how to use video to convert viewers to potential customers for your travel business.

1. Create Engaging video content

Creating videos is the finest way to engage the audience. You can try to create amazing videos using an online video maker tool. Making use of these tools can be quite beneficial for marketers as these tools are very versatile and customizable due to their easy-to-use features.

Their uses and benefits are endless for a brand. Once the audience starts to believe in the brand through these original videos, the business is bound to grow.

You can post this video on social media channels to draw maximum attention. If you have any website, then upload these types of videos on them, and in this way, the viewers will get an overall idea regarding the brand and the proprietor.

2. Virtual meeting with clients

Virtual meetings are a fun way to improve the engagement with the clients, especially for the people who are planning a group tour. Keep the meetings as simple as possible so that the clients will feel easy to interact with you openly. If the client is not planning anything to travel anywhere, ask about the future planning. This is the right way to concrete the relationship that ultimately delivers the best result to the travel business.

3. Share HD quality destination videos

If you are planning to launch any travel package based on any specific location, then before that, share a few quality videos regarding that destination. These videos can also be added to proposals you create for the clients. This is a fun and interactive way to showcase the beauty of the destination they probably want to travel to in the future.

4. Insert videos in the client’s proposal

To gain the customer’s trust, it is the best way to embed videos in the proposals. The videos can be based on the destination, hotel, and tour. This is why many marketers today use videos while preparing clients’ proposals.

5. Happy hour with clients

If you have something special to share with your clients, arrange a happy hour. Fix a time where everyone can join and discuss the special feature or plan with your loyal clients.

In this session, you can also take a couple of questions from the clients and answer them directly during the session. Virtual meetings are cool since you can meet with your loyal clients anywhere without barriers.

6. Creating a travel vlog

Travel business can be thriving when more and more people travel to their favorite destination. If they don’t know the destination and the details available there, they won’t step out of their comfort zone. To inspire them to travel, you should create travel vlogs. These videos don’t need any fancy film production techniques, but they must be simple and interactive. Make travel vlogs on these topics:

Walkthrough tour
Hotel room tour
Vlogs are based on the delicacies and foods in the restaurants.
Videos that record the part of the tour
Assembling multiple clips to prepare a complete video highlighting the best features of the destination

7. Share travel tips through the videos

Few people want to travel, but they have a lack knowledge of how to prepare for it. If you are leading a travel business, then create informative videos regarding how to prepare yourself for travel.

Giving the ideology in the form of travel tips it’s going to lead to a positive impact on clients or visitors. Making videos on packing tips, food, and beverage selection, clothes to carry, and accessories that help during the travel is a fantastic idea to improve engagement with the audience.

These videos also draw a positive impression from the audience that directly impacts brand value.

8. Drive more sales by video greetings

Video greetings are innovative ways to drive more sales towards your travel business. You can record a quick 1-2 minutes greeting video for your client and send it to him. Thank him for accepting the proposal and wishing for a better travel experience in the video.

These are the ways that draw more attraction and brand loyalty from the customers. Preparing these videos is also simple, and there is no need to invest heavily while creating them.

9. Make question-answer videos

Question-answer sessions are best to improve the engagement with the clients. Brand loyalty is the best thing that delivers long-term results from the clients, and this is why you should spare some time to make a Q&A video. Take questions from the comments and answer them by naming the person. In this way, that person will feel privileged and loyal forever.

10. Create “how-to” or demo videos

Share videos with your followers describing any unique recipe they can cook in the home. Describe the steps of the recipe and make it visually appealing. Once you create and upload it to your social media accounts, it will attract maximum attention from the audience.

Conclusion

Video is the most powerful marketing tool now. Using the right video marketing technique in the travel business will surely drive more leads to the brand.

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Abdul Aziz Mondal

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

15 Airport Hacks Every Traveller Should Know Before Their Next Flight

BY Sibashree Oct 15, 2025

People always feel excited when they are at the airport. Moreover, an Airport is always the starting point for a new adventure. However, people find it difficult to manage things at an airport. Moreover, having multiple things all at once can be overwhelming for people in general. Long queues, baggage restrictions, and last-minute changes can create additional problems for a traveller. Whether you’re flying domestically or heading overseas, these clever airport hacks will save you time, money, and energy. And if you’re departing from Melbourne, staying close to the terminal at Novotel Melbourne Airport can add an extra layer of convenience to your trip. What Are The Airport Hacks That Travellers Should Keep In Mind? The travellers should always avoid the last-minute trouble. However, here are some life-changing airport hacks that will make travel easier. 1. Check In Online Most airlines open online check-in 24 to 48 hours before departure. Hence, the travellers should take advantage of this. The travellers can simply avoid the long queues with the help of early check-in. Moreover, early check-ins ensure smoother entry to the Airport. 2. Pack Strategically Keep essentials like chargers, medication, snacks, and a change of clothes in your carry-on. If your checked luggage is delayed, you’ll still have the basics. Travelers should keep all their essentials handy in a separate bag. Moreover, people should not pack everything together clumsily.Packing strategically and keeping a separate bag with all the essentials handy is one of the best airport hacks. 3. Dress For Security Screening People should use slip-on shoes, minimal jewellery, and avoid belts. Moreover, keeping your dressing minimal shall allow you to pass through the security easily. People have always heard about the airport look of the celebrities. However, even the celebrities dress minimally to avoid hassle at the airport. 4. Use Packing Cubes Packing cubes are a simple way to keep your bag organised and make repacking easy. Moreover, security wants to check your belongings. Thus, people face nightmares while repacking what the security unpacked. Thus, the packing cubes can help people pack things more efficiently and easily. Incorporating packing cubes into your luggage is one of the best airport hacks. 5. Bring An Empty Water Bottle You can’t take liquids through security, but you can fill an empty bottle once inside. Thus, people can simply fill their empty bottles with water. Hence, travelers will not have to pay an inflated price for a water bottle. 6. Download Your Airline’s App People should always install airline apps. Moreover, the Airline apps provide real-time updates on sudden events that include gate changes, flight delays, or even cancellations. Thus, the travellers should get their information firsthand with the help of the airline apps that are available to them. 7. Join A Frequent Flyer Program People should join a frequent flyer program. Moreover, such programmes allow people to get access to the best facilities within an airport. Many travellers avoid subscribing to such programs, considering they travel less. However, these programs have several long-term benefits. Even if you don’t travel often, points add up over time and can unlock benefits like priority boarding, lounge access, and discounted flights. 8. Keep Digital And Paper Copies Of Documents Several documents play a crucial role in onboarding a flight. Thus, people should never keep all their eggs in one basket. Hence, flyers should always keep both hard and soft copies of the essential documents. Mobile phones often die, and it becomes difficult to find a charger in airports. Thus, printed hard copies of the essential documents save the travellers from facing problems. 9. Invest In Noise-Cancelling Headphones Carry headphones to avoid getting bored. Airports mostly remain noisy. However, people often have to get entertained by their phones. However, they mostly forget to carry their headphones along with their phones. Listening to music or watching movies allows people to pass through the long hours of waiting. 10. Use Lounge Day Passes People often think that the lounges are for the premium flyers. However, occasional flyers can always get a one-time pass that will allow them to use the lounge. Travellers get free Wi-Fi, refreshments, and lunch at the lounge. 11. Track Your Luggage People can find several smart luggage trackers in the airport shops. Online platforms also sell these smart tags and the trackers. Airlines often misplace your luggage. Thus, it is important to put a smart luggage tracker on your luggage. Such trackers allow you to trace the location of your luggage, once it is misplaced. 12. Download Offline Maps And Entertainment Airport Wi-fi does not always provide a reliable network. Thus, people often find it difficult to get access to online applications like YouTube and others. People should hence download videos, apps, and maps to avoid any problems. 13. Take Advantage Of Early Morning Flights Travellers should always book early morning flights. Moreover, the early morning flights mostly do not get delayed. People find the cheapest flights in the early morning. 14. Use The Right Credit Card Some credit cards include complimentary travel insurance, lounge access, or waived baggage fees—valuable perks that can enhance your airport experience. 15. Stay At An Airport Hotel Before Early Flights Travellers can always stay overnight at an airport hotel during early departure. Moreover, this takes away the stress of traffic and rushed mornings. Melbourne travellers can always halt at the Novotel Melbourne Airport. Moreover, the hotel offers unbeatable convenience with its location directly at the terminal. Happy Travels! Airports are the beginning of every happy journey, and hence, the start of the journey should always be happy. Incorporating these small hacks can save people from big-time troubles. According to the Melbourne Airport website, almost 2,772,445 people boarded flights from the Melbourne Airport in the financial year 2023-2024. Thus, airports always remain crowded. Hence, it is important to travel in an organized way in such situations.

Are You Planning A Trip To Osaka? This Is Your Quintessential Guide

BY Sibashree Aug 11, 2025

The city of Osaka is just a very fast Shinkansen away from the capital of the country. Therefore, a trip to Osaka falls well within the sphere of convenience for the tourists. Osaka is different from the capital city of Japan in various ways. As a result, the tourists should always try to explore. The city provides you with friendly locals, the best nightlife, and most importantly, some of the most delicious food in Japan. If Tokyo’s your flashy, fast-talking friend, then Osaka is the one who drags you out for late-night snacks and somehow knows every back alley in town. You’ve probably seen its neon glow on Instagram, maybe even heard whispers about the food scene — and yeah, it’s all true. Osaka just… does things differently. Osaka has a historical side. Therefore, tourists visiting Japan should enjoy visiting the historical side of Osaka. Places like the Osaka place overall provide the tourists with an enriching experience while they are on their trip to Osaka. The castle serves as a great place to explore Japanese History and understand the elegance of Japanese architecture. Moreover, the tourists should visit the place at any time of the year. However, the cherry blossom season in April serves as the best time to visit the place, as it reflects a different aura. The Sakura blooms in the month of April. Therefore, the beauty of the place is enhanced. This time of the year is also a pleasant time to visit the place. Therefore, the tourists should visit Osaka during this time of the year. But here’s the deal: as easygoing as the city feels, a smooth trip still needs a bit of planning. From navigating the city to finding the luxury hotels in Osaka Japan, it’s a lot of work! I’ve learned the hard way (missed trains, wrong hotel location — you name it), so here’s the stuff I wish I’d known first. The Best Time To Visit Osaka People can take a trip to Osaka during the month of April when the Sakura blooms. However, tourists can visit the place throughout the year as there is no specific right time to visit the place. Honestly? There’s no “bad” time to go. It’s more about what kind of trip you’re after. Spring (March–May) is just ridiculous — cherry blossoms are everywhere, like someone dumped pink confetti all over the city. The weather’s dreamy. But fair warning, everyone knows it, so expect packed parks and pricier everything. Autumn, from September to November, is kind of my favorite. Milder temps, fewer people, and it’s easier to get a last-minute table somewhere. Only hitch? Rain likes to crash the party now and then. Summer — from June to August — is sticky. Like, humid humid. But oh man, the festivals. Fireworks lighting up the river, food stalls lined up for blocks… It’s electric. You just have to embrace the sweat. Winter (December–February) is quieter. Not freezing like Hokkaido, but cool enough to make hot bowls of ramen taste even better. And hey, no elbow fights in the subway. Planning Your Trip to Osaka If you’re thinking, “I’ll just wing it,” um… You could, but Osaka’s popular enough now that winging it often means missing out. The tourists should always plan their trips in advance. Planning trips early allows people to visit every place with time on their hands. Planning trips early also allows people to ensure that they are not spending more than what is required. Here are a few things that you can incorporate to ensure that you have a concrete plan. 1. Find The Cheapest Flights. Book early. Like… months early. Especially if you’ve got your heart set on spring, check different dates, be okay with weird flight hours — that 2 a.m. arrival might save you enough cash to splurge on sushi later. 2. Treat Yourself To A Good Hotel. Cut corners on flights? Great. Put that extra into a hotel you’ll actually enjoy being in. Swissotel Nankai Osaka is right above Namba Station, which means you can roll out of bed and basically be anywhere in the city within minutes. Bonus: Some rooms have that traditional Ryokan vibe, if you want a bit of “old Japan” without ditching modern comforts. 3. Book Restaurants Ahead Of Time. If you’ve stalked a restaurant on Instagram, book it. Now. Osaka’s food scene doesn’t mess around. But leave room for surprises — some of my best meals came from random alley spots selling takoyaki or okonomiyaki for a few hundred yen. 4. Create An Itinerary To Optimise Your Time And Experience In The City. Universal Studios Japan? Give it a day, minimum. Then work in Osaka Castle, Kuromon Market (snack heaven), and Dotonbori at night for the lights and chaos. Got extra days? Hop over to Nara for deer selfies or Kyoto for temples. Trains make it easy 5. Learn How To Navigate The City’s Transportation System. Osaka’s trains and subways are fast, clean, and — once you figure out the map — kinda addictive to use. The Osaka Amazing Pass is worth it for unlimited rides. Thinking of city-hopping? Get the JR Pass and thank yourself later. Oh, and pack smart. Summer’s basically a sauna. Other seasons? Layers are your friend — evenings can get chilly even if the day’s warm. Things To Consider Before Taking A Trip To Osaka The thing about Osaka is that it sticks with you. It could be the food, the late-night streets, or the fact that locals have this warm, “come on in” energy. Plan it well, and you’ll already be plotting your return before your flight home even boards. And yeah, if you like the sound of rolling straight from the train into your hotel, Swissotel Nankai Osaka makes that ridiculously easy. The tourists find Osaka to be one of the most important cities in Japan. However, tourists should ensure proper planning before they visit Osaka. Planning early helps tourists to spend less during their trip to Osaka. Osaka is one of the most important and culturally rich places in Japan. Osaka is also close to the Japanese capital. Therefore, it is convenient to visit the place throughout the year.

Free And Fun Activities In Denver For Adults: Mark The Dates For Upcoming Events

BY Sibashree Dec 11, 2024

The art and cultural landscape of Denver is thriving. Also, there are many free and fun activities in Denver for adults willing to know about the culture of this Colorado City. Further, if you are in Denver in winter, exploring the wildlife will be the best for traveling on a shoestring. Especially during the winter months (November to April) you will get to see many birds. Hundreds of migratory birds visit this part of the world in this season. The most popular species among them are finches, woodpeckers, siskins, and jays. However, you can begin the cultural activities in Denver for adults with a free walk and gazing at the festive winter lights. Also, in winter, there are some seasonal events that you can attend for free. So, at Tour and Travel, we have curated some free and fun activities in Denver for adults this winter. Let’s have a look. Cultural Fun Activities In Denver For Adults | Try These Things For Free Art and culture have always been crucial for the tourism landscape of Denver. In 2022, these registered an economic activity of $2.6 billion in the Denver metro area. Further, with destination marketing organizations (DMOs) like Visit Denver, the landscape is only going to improve. The result is already clear, with the tourism revenue in Denver reaching $10.3 billion in 2023. Being a budget-friendly destination of course, helps in this tourism boost after the Covid-19 scenario. In fact, Denver is more budget-friendly as a travel destination compared to other metros in the Rocky Mountains. So, no wonder many fun activities in Denver for adults are free and budget-friendly. And these activities even include visits to the popular museums of the city. So, let’s mark the dates now. 1. Visit The Denver Museum of Nature & Science Address: 2001 Colorado Blvd, Denver Phone Number: +1 303-370-6000 Visit for Free: 8th December, 18th November, etc. Currently, the Denver Museum of Nature & Science has programs like “The Power of Poison,” and “Animals of the Rain Forest.” Further, the museum has permanent exhibits like gems and minerals, Egyptian mummies, prehistoric journeys, and the Space Odyssey. Further, the dioramas at the Wildlife Halls are fascinating. Moreover, the museum has the only “Konovalenko gem sculptures on public display outside of Moscow.” So, if you are interested in Russian folklife, a visit to the museum will be great for you. 2. Visit The Museum of Contemporary Art https://www.instagram.com/p/DDINAi_sA0N/?img_index=1 Address: 1485 Delgany St, Denver, CO 80202, USA Contact Number: +1 303-298-7554 Visit for Free: Penny Saturdays or the First Saturday of Every Month Though not completely free, a visit to the Museum of Contemporary Art is one of the most fun activities in Denver for adults. You just need to pay one penny to enter the museum on those Saturdays. However, entry is free for children and young adults up to 18 years. The Museum of Contemporary Art is a wonderful place to find a fusion of Denver’s cultural tradition and the works of contemporary artists. Further, VR Art is one of the main attractions of this museum, making the experience more interactive for visitors. Moreover, the museum keeps hosting world-class exhibitions for people across all age groups. The ongoing and upcoming events to attend at this museum are: Brendan Fernandes: Within Seeing (26th October to 8th December 2024) Ronny Quevedo: at the line (7th-8th December 2024) Black Sheep Fridays: XXX-Themed Holiday Craft Making (13th December, 2024) Siren (20th December 2024) Laura Shill: Working On Myself (6th October 2024 to 19th January 2025) 3. Skating At Downtown Denver Rink https://www.instagram.com/p/CzuXXCZOa39/ Date: 21st November 2024 to 2nd February 2025 Venue: Skyline Park, 1601 Arapahoe St, Denver The Downtown Denver Rink once again has become a winter wonderland. Skating, one of the most adventurous fun activities in Denver for adults, is free here. You can even take skating essentials on rent here. Hours of operation are different on each day of the week. For example, from Monday to Saturday, the Downtown Denver Rink will remain open between 10 AM to 10 PM from 24th December 2024 to 5th January 2025. However, on Sundays, the hours of operation will be 11 AM to 6 PM. Further, the timing will change from 6th January to 2nd February 2025. Then, the timing will be: Monday to Thursday: 1 AM to 5 PM Friday to Saturday: 1 AM to 10 PM Sunday: 11 AM to 6 PM Do You Know?Are you a Swiftie? Come visit the Downtown Denver Rink for free on 13th December 2024. You can enjoy skating here while singing “Happy Birthday to You” to the “Mother” along with fellow Swifties.Further, 24th January will be a fun day at Downtown Denver Rink if you are a Disco fan. With a pumping heart, you can enjoy skating here while listening to the hits of the 70s and 80s. 4. Be A Part of The Light the Lights https://www.instagram.com/p/C1SD1j0OB4l/ Date: November 27, 2024 - January 26, 2025 Venue: Civic Center Park, 101 W. 14th Avenue, Denver See Denver shining bright with festive light by being a part of the Light the Lights. Except Monday, this show will take place between 5:45 to 6:45 PM. Further, there will be no show on 7th and 21st December. Light the Lights is a well-choreographed music and light show spanning around 8 minutes. However, the City and County Building will remain lit with static lights up to 10: 45 PM. Being one of the most fun activities in Denver for adults, Light the Lights is also popular among kids. 5. Attend The Mile High Holidays Drone Show https://www.instagram.com/p/DDH3LdMxRzQ/ 2024 Date: 22nd November to 31st December Venues: Sculpture Park at the Denver Performing Arts Complex, Ball Arena, etc. The Mile High Drone Show is one of the major draws for the festive season in Denver. It amazes with animations and festive visuals. Further, this 15-minute spectacle depicts the Denver Union Station, Mile High Tree, and other iconic landmarks of the city. The Mile High Holidays Drone Show also has some special displays on days like the 25th and 31st of December. This year, the special performance on the 25th will begin at 7 PM, and on the 31st, the show will start at 5:30 PM. So, it’s time for you to see the Denver sky come alive with the Mile High Holidays Drone Show for free. Also read Unique Things To Do In Tulsa: Into The Land Of Art Deco Architecture. Things to Do in Greenville, SC For Adults: Paranormal Walk And Food Tourism. Free And Cheap Things To Do In Phoenix, Arizona | Phoenix Travel Guide On A Shoestring.

How To Use Videos to Drive Conversions In Travel Business