How To Use Videos to Drive Conversions In Travel Business

Apr 11, 2022

Last Updated on: Oct 18, 2024

Travel Blog

Marketers today rely on videos to showcase their products or service to the audience. More than 80% of the internet audience is now spending billions of hours watching videos. And, eyeing this trend, search engine giant Google has modified its algorithm to prioritize the video content.

According to a study, videos come in 52% of Google keyword searches, and more than 80% of these search results are derived from YouTube. Therefore, video marketing is not visually appealing, but they are perfect from the SEO point of view. Therefore, videos have become the main aspect of marketing, replacing the conventional marketing tricks.

According to marketers, videos are much more effective than texts and images. They simply provide a sense of practicality to the viewer, and it will be easy to convince them after watching an introductory video of any product or service. That’s the abject for selecting video as the prominent marketing tool for the travel business

Marketers find many reasons to trust videos to promote their travel business. A few of the important reasons are mentioned below.

Prime Reasons for Using Videos in Travel Business

1. Videos offer effortless engagement

Using video content for marketing allows businesses to tap into a huge audience. Videos eliminate reading requirements, and travelers find it easy to view a video rather than spend hours reading texts.

Since videos are replacing the conventional marketing techniques, that doesn’t mean the value of the texts and images has decreased. Still, they are valuable to describe any specific location or its outstanding features. Videos arrest the viewers’ attention, and that is the best part of promoting the travel business.

2. Helps to increase the visibility of the brand

A video can be heavily edited and customizable. They can be made to intensify the viewer’s emotion and yield the best result for the travel industry.

Engaging video contents are effective in influencing the decision-making process. Plus, when you publish a catchy and informative video on your timeline, not only will it grab appreciation from your followers, but they never hesitate to share that with their circle. Due to this feature, marketers never hesitate to invest thousands of dollars in making commercial videos.

3. Better click-through-rates

Call-to-Action or CTA is one of the finest features that drive viewers to land on your travel website directly. It provides a passage to view and features of the travel agency.

The website and the While creating the video, ensure to include CTA in the video so that you can allow the travelers to go to the next point once the video is over. CTA is the key to video promotion, and it enhances engagement with your audience and improves click-through rates.

4. Videos are suitable for all the occasions

If you want to introduce any new tour, then creating a video on that specific topic is the best way to let your audience know about that. You can insert new information providing fresh highlights or the current one.

It is also possible to introduce the travel team or an interview with a client who has already availed of your package. This kind of inclusion will make the video a real one.

5. Higher email click-through-rates

Videos are attractive, and inserting the word video means it will attract the viewer’s attention. The same thing applies to email marketing. When you insert a video in the email, chances are the audience will open the email and read what you have put there. That means inserting video will drive more traffic to the website, and once the traffic flow grows, the chance of conversion also grows simultaneously.

How to Use Video to Drive More Conversions in the Travel Business?

How to Use Video to Drive More Conversions in the Travel Business?

Here is how to use video to convert viewers to potential customers for your travel business.

1. Create Engaging video content

Creating videos is the finest way to engage the audience. You can try to create amazing videos using an online video maker tool. Making use of these tools can be quite beneficial for marketers as these tools are very versatile and customizable due to their easy-to-use features.

Their uses and benefits are endless for a brand. Once the audience starts to believe in the brand through these original videos, the business is bound to grow.

You can post this video on social media channels to draw maximum attention. If you have any website, then upload these types of videos on them, and in this way, the viewers will get an overall idea regarding the brand and the proprietor.

2. Virtual meeting with clients 

Virtual meetings are a fun way to improve the engagement with the clients, especially for the people who are planning a group tour. Keep the meetings as simple as possible so that the clients will feel easy to interact with you openly. If the client is not planning anything to travel anywhere, ask about the future planning. This is the right way to concrete the relationship that ultimately delivers the best result to the travel business.

3. Share HD quality destination videos

If you are planning to launch any travel package based on any specific location, then before that, share a few quality videos regarding that destination. These videos can also be added to proposals you create for the clients. This is a fun and interactive way to showcase the beauty of the destination they probably want to travel to in the future.

4. Insert videos in the client’s proposal

To gain the customer’s trust, it is the best way to embed videos in the proposals. The videos can be based on the destination, hotel, and tour. This is why many marketers today use videos while preparing clients’ proposals.

5. Happy hour with clients

If you have something special to share with your clients, arrange a happy hour. Fix a time where everyone can join and discuss the special feature or plan with your loyal clients.

In this session, you can also take a couple of questions from the clients and answer them directly during the session. Virtual meetings are cool since you can meet with your loyal clients anywhere without barriers.

6. Creating a travel vlog

Travel business can be thriving when more and more people travel to their favorite destination. If they don’t know the destination and the details available there, they won’t step out of their comfort zone. To inspire them to travel, you should create travel vlogs. These videos don’t need any fancy film production techniques, but they must be simple and interactive. Make travel vlogs on these topics:

  • Walkthrough tour
  • Hotel room tour
  • Vlogs are based on the delicacies and foods in the restaurants.
  • Videos that record the part of the tour
  • Assembling multiple clips to prepare a complete video highlighting the best features of the destination

7. Share travel tips through the videos

Few people want to travel, but they have a lack knowledge of how to prepare for it. If you are leading a travel business, then create informative videos regarding how to prepare yourself for travel.

Giving the ideology in the form of travel tips it’s going to lead to a positive impact on clients or visitors. Making videos on packing tips, food, and beverage selection, clothes to carry, and accessories that help during the travel is a fantastic idea to improve engagement with the audience.

These videos also draw a positive impression from the audience that directly impacts brand value.

8. Drive more sales by video greetings

Video greetings are innovative ways to drive more sales towards your travel business. You can record a quick 1-2 minutes greeting video for your client and send it to him. Thank him for accepting the proposal and wishing for a better travel experience in the video.

These are the ways that draw more attraction and brand loyalty from the customers. Preparing these videos is also simple, and there is no need to invest heavily while creating them.

9. Make question-answer videos

Question-answer sessions are best to improve the engagement with the clients. Brand loyalty is the best thing that delivers long-term results from the clients, and this is why you should spare some time to make a Q&A video. Take questions from the comments and answer them by naming the person. In this way, that person will feel privileged and loyal forever.

10. Create “how-to” or demo videos

Share videos with your followers describing any unique recipe they can cook in the home. Describe the steps of the recipe and make it visually appealing. Once you create and upload it to your social media accounts, it will attract maximum attention from the audience.

Conclusion

Video is the most powerful marketing tool now. Using the right video marketing technique in the travel business will surely drive more leads to the brand.

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Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

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Wendy’s Breakfast Hours: When To Visit Wendy’s For Breakfast?

BY  sagnika Aug 8, 2023

Are you searching for Wendy's breakfast hours? If your answer to this question is a YES, then you have fortunately reached the right place! If there is one place that people often like to go to in order to eat out, it is Wendy’s. Wendy's is also known for its "Frosty" dessert, which is a combination of a milkshake and soft-serve ice cream. Over the years, Wendy's has expanded its menu to include a variety of items, including chicken nuggets, baked potatoes, and more. However, there is yet another thing that you simply cannot look past in their menu. And that is the breakfast menu. Speaking of it, when do they start serving breakfast in the first place? Let’s take a look at their breakfast hours… A Little Brief On Wendy’s! Wendy's is a popular fast-food restaurant chain known for its square-shaped hamburgers, chicken sandwiches, and salads. The company was founded in 1969 by Dave Thomas in Columbus, Ohio, USA. 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What About Wendy’s Frosty Cereal? A breakfast variation on the popular Chocolate Frosty dessert is Wendy's Frosty Cereal. It is a limited-edition product made by Kellogg's that went on sale in retailers in late 2021. Mini marshmallows and "chocolate flavored multi-grain cereal pieces" make up the cereal. With every Wendy's purchase, each box contains a valid offer for a free small Frosty-ccino or Frosty. How To Check For Wendy’s Breakfast Hours? Now that you know about the breakfast hours at Wendy’s it is time for you to learn how to search for their exact hours depending on the location or outlet. Here are some of the things that you can do: Head over to the official website for Wendy’s. Go to the store locator. The "Breakfast" checkbox can be found under "Filter Options." Enter your zip code, city, or state. Press "Search." When you scroll down, you'll see a list of places on a map, along with their addresses, phone numbers, and hours of operation. Can You Order Wendy’s Breakfast Menu All Day? While it is true that you will get the breakfast menu at Wendy’s early in the morning, this is not exclusive. This means that you can order the menu generally at any time of the day. However, only certain parts of the menu will be available. This is what the official website states for their breakfast menu and hours: Our breakfast menu is served only in the morning, though it is perfectly understandable if you crave it during other parts of the day. Bonus: When Does Wendy’s Serve Lunch? Wendy's typically commences its lunch service right after breakfast concludes, typically around 10:30 AM. Nevertheless, lunch hours may differ depending on the location, so it's advisable to verify the specific lunch hours with your nearby Wendy's restaurant. Once lunch service begins, you have access to Wendy's regular menu, offering a diverse selection of items, including hamburgers, chicken sandwiches, salads, and more. Wrapping It Up! In case you were searching about Wendy's breakfast hours, I hope that this article has been of help to you. If there are any other queries related to the same, feel free to let me know. All you need to do is scroll down until you reach the page's bottom. Then leave your comments and queries in the box below. And I will be there to answer them all for you! Read Also: Burger King Breakfast Hours: What Time Does Burger King Serve Breakfast? Chick Fil A Breakfast Hours: When Do They Start Serving Breakfast? Taco Bell Breakfast Hours: When Does Taco Bell Serve Breakfast?

READ MORE Maine national parks

A Complete Guide To Maine National Parks

BY  Mashum Dec 29, 2021

Are you like me? Who loves the wilderness and the solitude. I am a solo traveler and I have visited a lot of national parks in the USA, the best of them according to me is Maine National Parks. If we share the same interest then Maine is the perfect getaway from everything.  The state is considered to be the place where the beautiful rocky coastline, pine forests, lighthouses, and the Appalachian Trail await you!.  When we talk about National Parks in Maine, there is only one National Park in Maine, but there are four sites that have been affiliated with the National Park services along with these there is also one National Trail that starts from Maine itself.  Acadia National Park is the main park in Maine. Maine National Parks that are affiliated are:  Maine Acadian Culture Centre. Katahdin Woods And Waters National Monument. Saint Croix Island International Historic Site.  Roosevelt Campobello International Park.  In this article, I will be giving you a complete guide on how to enjoy Maine National Parks. Stay tuned! Acadia National Park Acadia National park is where the mountains meet the ocean. This beautiful spot is located southwest of Bar Harbor, Maine. This park embraces 47,000 acres that include half of Mount Desert Island, known to be the section of the Schoodic Peninsula. There are several small islands in between as well.  Acadia is known to be one of the 10 top National Parks in America, which attracts a lot of tourists.  Things To Do In Acadia National Park  Hiking hiking is the most popular and fun activity in Acadia National Park. For hikers they have 158 miles that are marked as hiking trails and your pets can accompany you there too. It is a great place to take your family with you and while walking you will be watching the ocean, flora, and wildlife.  Wildlife For many species, Acadia National Park is their home. Look out for otters, eagles, seals, painted turtles, deer, peregrine falcons, moose, black bears, and porcupines. Not just these but there are 338 species of birds that visit this place throughout different times of the year.  Water Activities To enjoy the ocean to the fullest, kayaking, canoeing, swimming, boating as well as exploring the tide pools are the right and fun choices to spend your afternoon. To spend some time with yourself you can also think about paddling around all the islands or maybe cam at some primitive sites. Solo Tours You can always explore the place by auto tours, or bus tours after a week of hiking when you just want to look around to find new interesting things. you can enjoy your own company as solo traveling. 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To those who look for adventure during the wintertime as well, snow bowling is allowed in many areas,  and there are well-maintained trails for cross-country skiing. Hunting and fishing are also allowed here.  Saint Croix Island International Historic Site This place attempted to have a French Colonization, which now reminds historical events dating back to 1604. The trail is fine for visitors to leisurely walk and enjoys guiding themselves while they pass the bronze statues set in homage to French settlers and admire them.  There is a huge bird population and birdwatchers can easily report if they come across a new species of bird. Informal birds taking shadows are held through the entire summer.  Roosevelt Campobello International Park  This international park is to show respect to Franklin D. Roosevelt and his family.  This 2,800-acre island is full of forests, bogs, and beaches that offer an idyllic area, slow walks, and get-togethers.  People come across many cottages in the park including Roosevelt Cottage. This cottage is open to all tourists and provides guides that know how to answer the guests with politeness and information.  Appalachian National Scenic Trail  This Trail contains 2200 miles of habitual foot track. 281 of them are located in the state of Maine. It has ecosystems in the mountains that are quite picturesque. The tallest mountain in Maine, Katahdin, blemishes the starting of the trail and is the difficult mile on the route which is Mahoosuc Notch.  As the spot has a unique climate, it is also a hub for scientific research and studies. Workshops are available to educate people who wish to join the journey. There are plenty of exploration options for all skill levels, from friendly treks to thru-hikers. 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What To See In Lassen Volcanic National Park: Into The Darkness Of Subway Cave After A Fire Breakout

BY  Sibashree Oct 15, 2024

Lassen Volcanic National Park was in the news recently as the fourth-largest wildfire in California exploded out of proportion. The park's officials evacuated staff from the Mineral community near the park headquarters.  120 people were there in the community, and the evacuation started as the fire started moving east to the park on the evening of 26th July 2024.  However, the park fire reached near containment in August, and on 17th August 2024, the park was partially reopened. You may wonder what to see in Lassen Volcanic National Park after the fire breakout and if there is any significant destruction in the places of interest in the park.  Let me assure you. The park officials stated that the fire had never entered the park. However, there are still risks in the southern part of the park and Mill Creek and Mineral communities.  Nevertheless, the reopened parts of the park are out of danger despite some lingering smoke. So, Subway Cave, located around 15 miles north of Lassen Volcanic National Park, is one of the safest sites to explore after the fire incident. Make a rush, as it remains open from late April to November.  What To See In Lassen Volcanic National Park After The Fire Breakout (Exploring The Underground World Of A Lava Tube) Yes, you got me right! I am talking about the Subway Cave. The self-guided trail inside the cave is ⅓ miles long and 30 feet wide, and complete darkness is inside. So, many call it the journey into darkness. The USDA Forest Service maintains the cave, which remains open from dawn to dusk.  Before I get into more stories and facts about the cave, I want to present the basics you need to know briefly.  Important Facts About Subway Cave, Lassen National Volcanic Park Location in the ParkA 2-minute walk from the parking lot near the junction of “Highway 89” and “Highway 44” in Old StationAmenitiesPicnic TablesDrinking WaterParkingToiletsInterpretive SiteFeesFree (You can make donations)Pet-FriendlyNoParking FacilitiesMany Parking Facilities, Buses and RVsOutdoor ActivitiesInterpretative Sessions, Caving, PicnicTemperature Inside the Cave46 Degree Farrenheit Nearby AttractionShasta County (Mountainous landscape and multiple picnic locations)Nearby Trails*Cinder Crone TrailSpattercone Nature TrailButte Lake to Widow Lake, etc.  *Many hiking trails in the park, such as the Lassen Peak, Bumpass Hell, and Mill Creek Falls, are closed as the park has partially reopened after the recent wildfire explosion. So, check with the park authorities before you plan a hike on the park trails.  This Is How The Subway Cave Was Formed  If you are a keen learner of geology and want to know what to see in Lassen Volcanic National Park, you cannot avoid the lure of Subway Cave. I have already shared an account on the geothermal wonders of the park. This cave is an example of how lava flowed around 20000 years ago and created some magic.  A major lava explosion happened all across the Hat Creek area around 20000 years ago. The top layer of the lava flow became cold and hard in contact with air. Thus, a hard cap was formed. However, there was a continuous flow of molten lava below this cap.  The molten lava drained out Over time, but a hollow tube structure remained there. As you hike this trail, you will find traces of the more recent lava flows.  Route To The Subway Cave Is Bumpass Hell on your list of what to see in Lassen Volcanic National Park? Are you planning a trip to the park soon? Then, you will be disappointed as the Bumpass Hell trek route is closed after the park has reopened following the recent fire breakout.  Further, as Bumpass Hell is closed, you must take the Warner Valley Area route to  Devils Kitchen, which is the cave's opening. Devils Kitchen is a 4.4-mile hike from the Warner Valley Area (camping here is closed for 2024).   Accessing The Subway Cave  You have to climb down metal stairs as you access the Subway Cave. You will get down into a wide opening in the ground. The ground surface has a leveled floor. However, you must be careful as you get off the stair flight.  Further, you must wear sturdy footwear to avoid injuries and difficulties where the floor gets rough.  Fortunately, the ceiling and walls are quite smooth, minimizing the hiking difficulty level while hiking. Also, there is complete darkness inside the cave. So, you will need a flashlight to make it to the end.  The weather inside is a little cold, even in summer. So you will need a light jacket. Moreover, don’t forget to read and follow the interpretative signs through the trail to better understand the place.  The best thing about this park is that it’s 30 feet wide. So, even with complete darkness inside, you never feel suffocated.  What To See In Lassen Volcanic National Park Subway Cave It is not a long walk inside the Subway Cave. However, this short walk is enough to make it feature on the list of what to see in Lassen Volcanic Park.  Lucifer’s Cul-de-sac (An Attraction Very Few Knows About) Have you listened to Satan’s Cul-de-sac from Gangland Buries Its Own? The first thing that may amaze you inside the cave is Lucifer’s Cul-de-sac. There is a split as you enter the cave, and you are to turn to the right if you want to continue the trail. However, you will notice a big room if you are adventurous enough to turn left, when I tell you about Lucifer’s Cul-de-sac, The ceiling height starts from 6 feet and gets higher up to 15 feet. The most amazing thing about this room inside the cave is the rock formation on the ceiling and walls. It’s gothic and justified its name.  https://open.spotify.com/track/6cq37W4OXjEdQRLh2IVQOF As The Hike Advances  The ceiling height will vary as you continue the trek, and there are small boulder-like rock formations in many places. So, be careful with your steps and do not stumble upon them. Also, because of these rock formations, you must not wear an open-toe shoe while walking through the cave.  Nevertheless, the ceiling formation is fascinating, and in one section, it looks like stoned rainfall or water ripples. The section is called the Lavacicle Lane. Molten lava dripped off through the cracks in the ceiling cave, and there were formations of “drip pendants” or “lavacicles.”  Further, as you plan to take the exit, you notice all the colors in the lava rock formation, including green, blue, white, and brown lines.  Getting Out Of The Subway Cave As you approach the end of the cave, you will find a metal stair flight similar to the one at the entrance. From the top of the exit staircase, you can hike through an on-ground trail to the west or north to find the parking lot.  However, I prefer to take another walk through the cave and get back to the entrance. It will be so much fun to explore this unique geological formation again.  Things To Remember Before Getting Into The Darkness Of The Subway Cave  Subway Cave is a hidden gem if you consider what to see in Lassen Volcanic National Park. However, once you take the hike and read the interpretative signs, you will learn why it is geologically unique.  Nevertheless, you must be careful about certain things to ensure complete safety throughout the hike.  You will find rattlesnakes in the trail, and you have to be respectful to these reptiles. You must not make any move to catch or hurt them. Moreover, you cannot go off trails or litter inside the cave.  No food, water, or firelighting is allowed inside the cave. There are picnic areas nearby for you to catch refreshments. Wish you a safe, easy, and fun-filled experience inside the Subway Cave!  Also read Why Include Whale Watching In Your LA Itinerary. Traveling On A Budget: Tips For Affordable Adventures. From Cocktails To Kickflips: Must-Try Activities In San Diego.