Best Restaurants In Honduras To Visit While Traveling

BY  Sibashree Aug 22, 2025

Thanks to Kawasan Falls and its associated canoeing activities, the Government of Badian in the Philippines is expecting a 50% tourism boom. Earl Endab, the Badian Tourism Officer, has confirmed this in a conversation with The Freeman.  However, Kawasan Falls, the multi-tiered waterfall in Badlan, has always been the prime attraction of Cebu in the Philippines, and it played an important role in the Balan tourism industry, contributing P500 in 2024.  Now, what makes Kawasan Falls so special? Turquoise blue water, refreshing pools, and lush green tropical surroundings have made Kawasan Falls the ideal place for relaxing and swimming.  In this Tour and Travel Blog, I will discuss the following key areas about Kawasan Falls.  Table of contentsWhat Is Kawasan Falls Description? Know The Key Features Of The Waterfalls What Is The Kawasan Falls Location?How To Reach Kawasan Falls From Cebu City? 1. How To Reach Kawasan Falls From Cebu City By Bus?2. How To Reach Kawasan Falls From Cebu By A Private Car?3. Take A Shared Van Ride From Cebu To Kawasan Falls Why Visit Kawasan Falls In Cebu? What is Kawasan Falls Known For?1. Canyoneering Adventure2. Swimming In The Natural Pools3. Bamboo Rafting4. Light Hiking To The Upper LevelsA Breakdown Of Kawasan Falls LevelsWhat Is The Perfect Kawasan Falls Itinerary? What Is The Best Time To Visit Kawasan Falls? What Are The Best Instagrammable Spots At Kawasan Falls?Kawasan Falls: Frequently Asked Questions (FAQs) What Is Kawasan Falls Description? Know The Key Features Of The Waterfalls  Around 3 to 4 hours away from Cebu City, Kawasan Falls is at the foot of the Mantalongon Mountain Range. Due to the high amount of limestone deposits, the water of Kawasan Falls is deep turquoise in color. The height of Kawasan Falls is 40 feet.  Furthermore, as the multi-tiered waterfall falls down, the volcanic rock formations make a pool with a depth of 11 meters. You can take a bamboo raft and reach under the falling water for a delightful “Waterfall Massage.”  These waterfalls, as part of the Kawasan Falls, get their water from the Kabukalan Spring. Then, the water passes toward the Tanon Strait and Matutinao River through the Kawasan Gorge.  Moreover, Kawasan Falls are important for the overall ecotourism landscape of the Philippines. It offers the perfect blend of a unique ecosystem, adventure activities, and scenic beauty.  Here are the key features of Kawasan Falls. Key Features of Kawasan FallsDetailsMain FallsThe first tier consists of a 40-meter-high waterfall that cascades down the Kawasan Gorge and forms a deep pool. Swimming and bamboo rafting are popular activities here. Upper TiersYou can hike up the main waterfall, and there you will find many small waterfalls and different hiking spots. Canyoneering AdventureTake an adventurous canyoneering tour from Alegria to Badian. The activities on the way include:Cliff-jumpingTrekkingSwimming in the Matutinao RiverLush Green SurroundingsEnjoy an immersive experience here thanks to the lush green tropical surroundings filled with the delightful chirpings of birds. Easy AccessibilityYou can take a drive from Cebu City and reach Kawasan Falls within 3-4 hours. Then, you can take a walk of around 10-15 minutes along the river to reach the waterfall. Hours OpenEarly Morning to Late AfternoonKawasan Falls Entrance FeePHP 45 What Is The Kawasan Falls Location? Province: Cebu, Central Visayas, Philippines Town: Badian Barangay: Matutinao Located in South Cebu, the Kawasan Falls are nestled within the Barangay Matutinao Mountains. The nearest municipality to here is Moalboal. It only takes 30-40 minutes to reach Kawasan Falls from Moalboal.  Moalboal itself is known for the most vibrant marine life, with turtle sightings and a sardine run. Moreover, Panagsama Beach here is a popular destination for scuba diving and snorkeling. How To Reach Kawasan Falls From Cebu City?  The distance between Cebu City and Kawasan Falls is close to 107 km. You can either take a bus or a private car to travel the distance. You can even opt for a shared van ride to reach Kawasan Falls.  1. How To Reach Kawasan Falls From Cebu City By Bus? You will easily find buses run by Ceres, the largest bus company in the Phillipines. Take the bus bound for Bato via Barili.  After a 2-2.5 hours of ride in the bus, you will have to get off at Matutinao Church or the Sto. Tomas De Villanueva Parish. From there, you will have to take a walk for 15-20 minutes to reach the waterfall.  2. How To Reach Kawasan Falls From Cebu By A Private Car? When you book a private car, you will get transportation assistance along with guided activities. The journey by car takes around three to four hours.  The journey will cost 200 PHP per person. You can even take a motorcycle ride, available for 50 PHP per person.  3. Take A Shared Van Ride From Cebu To Kawasan Falls  You can take public vans for 120 PHP or shared vans from the GT Express Terminal in Cebu. Shared vans are available till Moalboal. From Moalboal, you can take any southbound bus to reach the gates of the Kawasan Falls. Why Visit Kawasan Falls In Cebu? What is Kawasan Falls Known For? Kawasan Falls is famous for its deep turquoise waters, pools, and it is a hotspot of canyoneering adventure and activities such as: Sliding down rocks Hiking Swimming Cliff jumping Due to the thrills and challenges of the canyoneering route, it is also known as the natural obstacle course.  Moreover, as you take the left side of the waterfall and walk through the path briefly, you will come across many small springs. Also, Mainit Hot Springs, at the stop of Malabuyoc (to be found on the route from Oslob to Kawasan Falls), is a popular nearby attraction.  Also, Kawasan Falls has always been crucial as an eco-tourism destination. Now, everyone talks about the canyoneering adventures, lush jungle settings, multi-tiered formations, etc.  However, there is more to it. Ecotourism means balancing the tourist activities with environmental benefits by following sustainable practices.  Furthermore, ecotourism can boost local conservation efforts by creating employment opportunities and helping local commercial establishments.  Top Things To Do At Kawasan Falls: Kawasan Falls Activities From enjoying a relaxed picnic to having the most adventurous canyoneering activities, Kawasan Falls offers you the most eclectic experience.  Here are the things to do at Kawasan Falls. 1. Canyoneering Adventure View this post on Instagram A post shared by camille (@camilleguiden) Tour And Travel Blog Tips Guided tours are a must for canyoneering adventures.  2. Swimming In The Natural Pools Cool down in the main basin of the first waterfall level. It is perfect for casual swimmers and families. Here, you will get life vests available for rent.  3. Bamboo Rafting View this post on Instagram A post shared by Pao Ponce (@opao.ph) Are you ready for the ultimate “Water Massage” experience? Rent a traditional bamboo raft and float directly to reach under the falls, and allow the mighty cascades of water to fall on you.  4. Light Hiking To The Upper Levels Once you are done with all the picnic fun and adventures at Kawasan Falls, you can go for a short hike for 10 to 15 minutes and spot the second and third waterfalls.  These places are ideal if you are looking for a less crowded and quieter experience.  5. Picnicking Tables and cottages are available for rent. Bring your own food or grab some local eats nearby. A Breakdown Of Kawasan Falls Levels LevelHeightActivitiesTour and Travel Blog CommentsKawasan Falls Level 140 Meters• Swimming• RaftingIt is crowded, especially on weekends. Level 220 Meters• Swimming• RelaxationThis is quieter.Level 310 Meters• Hiking• Spending Tranquil MomentsThis offers the most immersive experience.  What Is The Perfect Kawasan Falls Itinerary?  Kawasan Falls is one of the few places that offer a spontaneous travel experience. Nevertheless, your itinerary for a perfect day at Kawasan Falls will look like this.  Kawasan Falls ActivitiesTimeThings to DoDepart from Cebu City4:30 AM• Arrive Early• Avoid TrafficStop for Breakfast at Carcar or Barili6:30 AM• Try Local Delicacies Such as Puto and Lechon. Arrive at Badian/Register8 AM• Register and Meet Your Guide. Start Canyoneering Adventure8:30 AM• Follow the Safety Briefing• Get Ready with the GearCliff Jumping, Sliding, and Trekking9 AM to 12 PM• Finally, Jump into Kawasan Falls. Lunch12:30 PM• You can choose a Tour Where Meals are included. Swimming or Bamboo Rafting1:30 PM• Relax at Kawasan Falls Level 1. Hike to the 2nd and 3rd Level2:30 PM• Enjoy an Immersive Experience at a Less Crowded Place. Freshen Up3:30 PM• Freshen Up at Basic Showers and Changing Areas. Leave from Kawasan Falls for Moalboal Beach4 PM• Enjoy the Local Marine World and Spot Marine Animals. Arrive in Cebu City from Moalboal Beach7:30-8 PM• Expect heavy traffic.  What Is The Best Time To Visit Kawasan Falls?  The dry season from December to May is the best time to visit Kawasan Falls. Moderate temperatures and clear skies make these months ideal for swimming and canyoneering.  On the other hand, the wet season from June to November impacts water safety.  Also, early morning is the best time of the day for visiting Kawasan Falls. If you visit the waterfalls before 8 AM, you will enjoy better lighting, fewer crowds, and great photography opportunities.  Budget And Expenses Of Visiting Kawasan Falls The budget and expenses of visiting Kawasan Falls will depend on the mode of transport, the food you have, the group strength, etc.  Nevertheless, roughly your budget for visiting Kawasan Falls will look like this.  ItemEstimated Cost Per PersonBus Fare (Round Trip)₱ 300-400Entry Fee₱ 45Canyoneering Tour (Including Gear and Guide)₱ 2000Lunch and Snacks₱ 200-300Locker and Cottage Rental₱ 100-300Total Estimated Cost ₱2645-3045 Where To Stay Near Kawasan Falls? Badian is the closest to Kawasan Halls. This place has many basic hotels and homestays. However, Moalboat, at a distance of 30 minutes, has the more luxurious beaches.  Also, Alegria will be the right place to find an accommodation if you are going on a canyoneering adventure.  What Are The Best Instagrammable Spots At Kawasan Falls? View this post on Instagram A post shared by Guide to the Philippines (@guidetothephilippines) The top of the bamboo raft below the first fall is the best Instagrammable spot at Kawasan Falls. Some other Instagrammable spots here are: Mid-jump during canyoneering Poolside at the second level Jungle trail bridges leading to the falls Drone shot above all three levels (with permission) Conservation And Responsible Tourism At Kawasan Waterfalls Cebu is projected to produce the highest amount of solid waste in 2025 in the Philippines. Plastic bottles, scattered sachets, and plastic bags constitute the highest amount of waste produced in the region.  A rise in the number of foreign tourist footfall here has led to the mounting wastage. In this context, ecotourism can be a great alternative to mass tourism.  Kawasan Falls is a part of the 248 protected areas of the country. Due to over-tourism, the site was temporarily closed in 2022 for rehabilitation. Since reopening, visitor caps and strict regulations have been enforced. Always follow "Leave No Trace" principles when you visit Kawsan Falls.  Don’t pick plants or disturb wildlife. Avoid loud music. Bring your own trash back. Stay on marked paths. Travel Tips For Visiting Kawasan Falls Wear aqua shoes or trekking sandals as the trails can be slippery.  Use waterproof bags/cases to protect your electronics.  Follow local guides’ instructions as a safety-first approach.  Pack out your trash and respect nature. Kawasan Falls: Frequently Asked Questions (FAQs) Here are the frequently asked questions and answers about Kawasan Falls.  1. Can Kids Visit Kawasan Falls?  Yes. Kids can visit the first-level pool of the Kawasan Falls. However, canyoneering is only recommended for ages 12 and above. 2. How Long Does The Canyoneering Tour Take? On average, the tour lasts 3 to 5 hours, depending on your pace and the weather. The tour starts from the Matutinao River.  3. What To Wear For Visiting Kawasan Falls?  You must wear quick-dry clothes and water shoes or sandals with a good grip. Furthermore, you will need a rash guard for sun and rock protection. Wear swimwear underneath if swimming is on the itinerary list.  4. What Is The Weight Limit For Ziplining At Kawasan Falls?  The weight limit for ziplining at Kawasan Falls is 100 kg. If you exceed this mark, you will have to trek to the starting point.

BY  Sibashree Jul 29, 2024

Kenai Fjords National Park is a place rich in biodiversity. Like the Dry Tortugas National Park, it also harbors a diverse marine ecosystem and a wide range of birds.   Further, it is an elusive land of glaciers, icy lands, rocky mountains, and green canopies. It is also the park where you can take part in activities like hunting, fishing, petting at Exit Glacier, boating, and kayaking. However, the most fascinating activity to do here is watching wildlife.   Here, I will be your entourage in finding how the wilderness becomes alive at the Kenai Fjords National Park.   Exploring Kenai Fjords National Park Wildlife   The Kenai Fjords National Park has one of the highest footfalls among the national parks of America. In 2023, 387,525 people visited this National Park thanks to its wildlife and the most dramatic landscape with glaciers, mountains, ocean, and valleys. (Source)   Further, the Alaska Department of Fish and Game explains why and how the geographical features of the National Park make it rich in wildlife and biodiversity. About the habitat, it says,   “The park contains shallow bays and estuaries, and deeper marine habitats. Regional currents drive nutrients into outer Resurrection Bay, making that area especially rich in fish and an early location for spring bloom of plankton and algae. Cliffs and rocky shores create nesting sites for birds and haul-out areas for marine mammals.”  Do you want a slice of wildlife at this park where whales and mountain goats cohabit in the most amazing way? Let’s explore.   However, if you are more interested in amphibians and reptiles, the Everglades National Park will be your go-to destination.   Whales At Kenai Fjords National Park Wildlife  Watching the whales is one of the best activities to do at Kenai Fjords National Park. You can see the whales here throughout the year.   The table below presents a sneak peek into the different species of whales and their best viewing time.  Type of Whale  Best Viewing Time  Humpback Whale Mid-May to August Orca or Killer Whale Mid-May to June Gray Whale Mid-April to May Fin Whale May to September  You can easily spot whales on the surface of the water. As they spout, fluke dive, breach, or spy hop in the water, you will get to know about their playful nature.   The National Oceanic and Atmospheric Administration (NOAA) ensures that cruising companies and visitors maintain respectful behavior when they are on whale-watching trips.   Other Sea Mammals At Kenai Fjords  Kenai Fjords is home to many sea mammals along with various species of whales. Don’t forget to catch a glimpse of Dall’s Porpoises, harbor seals, sea otters, and sea lions.   Dall’s Porpoise  Dall’s Porpoises look like orcas but are faster. They eat lanternfish, octopus, and squid.   Harbor Seals  You will find these cute sea mammals resting around active glaciers. They also stay on ice floes. They love to eat shellfish and fish.   Sea Otters  You will spot the playful sea otters swimming on their back in the water. They love fish, crabs, sea urchins, and squids.  They are furry, and the funniest thing is to see them using their bellies as tables. For sure, you will want to grab a soft toy version of these sea mammals.   Stellar Sea Lions   Stellar sea lions are an endangered species, and they stay on the icy shore of the sea. They have reddish fur, and they are 6-8 in height.  These mammals survive on fish and mollusks.   Birds At Kenai Fjords  From the NPS archive, a historical document on Kenai Fjords National Park says,   “Kenai Fjords provides habitat for at least 191 species of birds. The black oystercatcher spends most of its time feeding in the rich intertidal zone. Tufted and horned puffins nest in rock crevices along the coast. Bald eagles patrol the waters in search of salmon and other fish.”   It’s time we meet the birds and learn briefly about them.   Horned Puffins  These beautiful birds have unique black horn-like markings over their eyes. The touch of red on the tip of their beaks further makes them easily distinguishable.  You must visit the Kenai Fjords from mid-May to August to catch a glimpse of these birds.   Bald Eagles   You may catch bald eagles preying on fish and waterfowl. They get their name from their white-feathered head.   Peregrine Falcons  Known for excellent hunting abilities, peregrine falcons have a vibrant touch of yellow around their eyes and on their beaks.   Along with these birds, you can also see birds like the common murre, black-legged kittiwake, and cormorant at Kenai Fjords National Park.   Land Mammals At Kenai Fjords  Mountain goats and brown and black bears are common at Kenai Fjords. The mountain goats have split hooves for a better grip on the mountains and on the snowy land.   Further, many people visit the Kenai Fjords only to meet black and brown bears. These bears love eating fish, berries, and other vegetation.   Final Words   Global temperature changes and glacier melting have challenged the vast wilderness at Kenai Fjords National Park. Further, the movements of crustal plates beneath the Earth's surface make the landscape and its ecosystem volatile.   So, there is nothing permanent about the animals found in this park, stretching over 1000 square miles of water and land. Also, it is impossible to know about all the species habituating here thanks to the geographical nature and dramatic differences in weather conditions across seasons.  Nevertheless, as you take a tour of this rich national park on a cruise or explore its various parks, make sure to abide by the safety norms. Respect nature and its inhabitants!  This is the best way to experience the natural abundance the park is known for.   Do you have plans to visit the Kenai Fjords anytime soon? What do you find the most amazing thing about it? Don’t forget to share your ideas with us!   Wildlife At Kenai Fjords National Park: FAQs  What Animals Can You See In Kenai Fjords National Park?  Kenai Fjords wilderness is vivid. As you take a cruise trip or explore the National Park, you will notice the seals first, comfortable on the floating ice in the sea. Further, the male and female sea lions make their presence felt on the icy seashore.   Kenai Fjords is home to many notable species of marine and land mammals. Also, you will find various birds here.  Whales, sea otters, Dall's porpoise, gray wolves, minks, and mountain goats are common animals here.   Birds such as puffins, bald eagles, and peregrine falcons will greet you as you visit this beautiful national park.   Can You See Bears In Kenai Fjords National Park?   Located at the edge of the Kenai Peninsula, Kenai Fjords has black and brown bears. Black bears are easily spotted, and they are more timid than brown bears.   The National Park Service has a set of safety guidelines, including not attracting bears with food and garbage and avoiding their personal spaces. Follow the norms to make your interaction with the bears delightful.   Can You See Northern Lights In Kenai Fjords National Park?   Yes, you can see the Northern Lights in Kenai Fjords National Park during the autumn and winter seasons. The night sky of Kenai Fjords looks like the most amazing melange of green, purple, blue, and green shades.   If you are a religious soul, you must visit the Virgin Mary Russian Orthodox Church with the Northern Lights dancing in the sky. It’s the most divine experience.   For a spiritual journey, watch the lights over the Seward boat harbor.   When To See Whales In Kenai Fjords National Park?  You can see whales in Kenai Fjords National Park throughout the year. However, if you want to watch a specific species of whale among the varieties seen here, you must plan a trip according to the right season.   The best time for watching gray whales is March and April. In these months, gray whales migrate to this part of the world through the Gulf of Alaska.  Do you want to watch the humpback whales? You can see them from May to October. They flock in large numbers from Mexico and Hawaii. They live in the water here as they can find nutrient-rich food for them throughout the summer.   In addition, Orcas or the killer whales are seen in mid-May and June. Moreover, if you are lucky enough, you will also see minke whales and fin whales in this area.   What Is Special About Kenai Fjords?   Your Alaska trip is incomplete without a visit to Kenai Fjords National Park, where you can see the best of the marine world. Also, it is the home to Northwestern, Aialik, and Holgate tidewater glaciers. Glaciers move relentlessly into the sea.   Further, it is the most picturesque landscape where mountains, an ancient icefield, valleys, cascading falls, forest canopies, and the great Pacific Ocean coexist. Thanks to this coexistence, Kenai Fjords National Park is rich in biodiversity. You will find humpback whales, sea otters, mountain goats and many species of birds in the National Park.   Designated as a National Park in 1980, Kenai Fjords National Park also protects various archeological and historical remains. The park has many prehistoric, protohistoric, and historic sites.   Archeologists still conduct surveys in this park to learn more about the human way of living and why it has changed over the years.   Also read Things To Do In Rocky Mountains National Park. Top 10 National Parks In Oregon That You Need To Explore In 2023! What Is The Best Time To Visit Glacier National Park? Find The Answer Here!

BY  Anindita Dey Oct 29, 2025

I was going through a recent report of Ernst & Young (EY). It was about how generative AI is changing the tourism industry.  The report features data from the recent WiT Singapore conference. It said that around 60% of the travelers from the Asia Pacific use AI tools to research and book travel destinations.  Furthermore, many airlines, hotel chains, and travel booking platforms are using AI for better data management, analysis, and revenue management. Moreover, the use of AI is offering a customized experience with UX (user experience) highlights, such as voice-based interfaces and personalized itineraries.  Thanks to these efficient virtual assistants, the ease of travel booking and personalization of itineraries, AI is also improving member engagement in corporate travel. There is a reason why names such as Kayak, United Airlines, and Concur Travel are using AI for travel booking, information updates, and more.  Hi, in today’s blog, we will talk about the role of AI in member engagement in corporate travel.   Why Is AI In Member Engagement Crucial For Corporate Travel?  From creating a personalized visual identity with an efficient profile picture-making tool, such as PFP maker, to offering real-time support and updates, AI is boosting member engagement in corporate travel.  1. Real-Time Travel Updates Chatbots and virtual assistants are changing the way we used to follow up on our travel bookings and itineraries. They offer real-time support and updates.  Furthermore, a travel booking platform with AI uses predictive analytics to enhance your booking choices. Also, the automated expense reporting eliminates all paperwork. In addition, an AI-powered fraud detection mechanism helps to identify unauthorized expenses. Thus, it ensures compliance with corporate travel policies.  2. Data Analysis To Avoid Delays And Disruptions   The machine learning algorithms of a travel booking or management system can identify cost-saving opportunities by analyzing large amounts of data.  Furthermore, machine learning boosts member engagement by identifying preferred travel modes and patterns. Also, machine learning keeps you informed about anticipated delays, suggesting alternative routes and the best flight and hotel options in this scenario.  Thus, AI accomplishes two tasks at once. It boosts the operational efficiency of the travel organizer and improves the experience of the traveler.  3. Personalized Travel Recommendations  We all have our travel preferences. AI analyzes the data and our travel search patterns to create personalized travel recommendations. AI also takes cues from the previous booking and specific corporate travel policies of a company.  Thus, AI helps save time on the process of finding and booking hotels, airlines, or trains. Moreover, AI improves employee satisfaction with cost-effectiveness. So, the employer and the employee are both in a win-win situation.  4. The Use Of AI Makes Travel More Sustainable  Did you know that AI can analyze carbon footprint? By analyzing carbon footprint, AI offers recommendations for environmentally friendly travel choices. Thus, it supports corporates to achieve their specific CSR goals.  Also, companies can use these AI insights to optimize their travel budget and reduce environmental impact to make their travel experience more efficient.  5. Policy Enforcement  Every business has a policy or a set of guidelines regarding corporate travel. AI can assess those policies, and it considers the same policies for completing travel booking and management.  In other words, an AI-integrated system ensures that the booking agrees with the specific corporate travel policies. This is effective for compliance and cost-effectiveness.  However, this compliance is not just limited to the policies of a specific company. An AI system knows the changing policies, travel advisories, latest occurrences, and announcements of a place.  Also, there can be wildlife conservation norms or sustainable tourism guidelines. Breaking any of these can lead to severe legal implications.  When you are choosing a particular place, AI will share all these updates so that your travel experience is hassle-free.  What Are The Drawbacks Of Using AI In Member Engagement For Corporate Travel?  I have already mentioned that data assessment and analytics are important aspects of the use of AI in corporate travel management. However, what if the data is incorrect? In reality, there have been instances where incorrect data has put the traveler and the travel company in a spot.  In this context, I must share the example of the Air Canada case in 2022. Jake Moffatt, a passenger, was assured by the chatbot that if he booked a full-fare flight for his grandmother’s funeral, he would be eligible to get a bereavement fare once the trip was over.  However, the claim was wrong and Air Canada refused to pay the bereavement fee. So, Jake Moffatt took the legal way.  Despite Air Canada trying to defend its position and establish the chatbot as a separate legal entity, the British Columbia Civil Resolution Tribunal held Air Canada accountable for the false dissemination of information.  So, Moffatt got a compensation of $812.02 from Air Canada. The BBC has also quoted the written response of the tribunal member, Christopher Rivers.  “It should be obvious to Air Canada that it is responsible for all the information on its website. It makes no difference whether the information comes from a static page or a chatbot.”  This incident highlights how any information mistake or “customer hallucination” caused by AI tools will make the concerned company accountable.  Good Data Hygiene And Avoiding Silos: The Future Of Using AI In Corporate Travel Management  A corporate travel booking or management company needs to be particular about good data hygiene. That is why you have to ensure that duplicates are eliminated, formats are standardized, and formatting is accurate.  When the data is well-structured and clean, a travel management company can offer the best and most accurate travel policies, cost forecasts, and a better travel experience.  Data silos are another challenge in using AI in corporate .. The problem occurs when data is kept in disconnected and separate stores. When data is fragmented, AI cannot offer a comprehensive view of anything.  So, the spending estimates and travel patterns will eventually go wrong. So, the use or incorporation of data needs to be integrated for a comprehensive result of the search or query of a traveler.