How To Use Travel Videography To Promote Your Travel Blog Better

Aug 24, 2023

Last Updated on: Mar 28, 2024

Travel Blog

Marketing is a staple in the business world. Whether it takes on a digital, traditional, or hybrid form is decided by the nature of the company. Even the people running it are responsible. However, regardless of the choice, marketing is a business fixture that cannot be ignored.

For a travel business, in particular, building attraction among potential customers using a mix of visuals. Furthermore, creative text is of the essence. One of the best content forms to utilize these elements is travel videography. Not only does travel videography provide interested clients with a snapshot of the experience that they’ll be getting. However it’s also great at creating brand hype and awareness.

Confused about how you can use travel videography to promote your travel business better?

Here are four simple ways how:

 

1) Put A Video On Your Instagram

Put A Video On Your Instagram

 

Social media marketing is a must-do in today’s corporate environment! From following the latest #hashtag trends to creating viral reels to building exciting collaborations, it is a lot! With fellow companies and creators, there’s a lot that social media can do for your travel business. Additionally, the best way to utilize this online tool. They inculcate video in your SMM strategy, taking your content a step ahead! Worried about getting started? PosterMyWall’s Instagram reel video templates are a great guiding path.

Not only do they allow you to push out reels with both quality and time efficiency due to the pre-made templates, but they also facilitate extensive editing and customization, helping each brand achieve its own unique look. And the best part? You can take advantage of all this – and more – without having to pay a single dime.

Once your reels are made, you can post them on your Instagram feed, reshare them on your story, or even invite other profiles to join as collaborators, automatically expanding your reach. Of course, be sure to pair your video content with SEO-optimized captions and trending #hashtags to maximize your traction.

 

2) Enlist Paid Travelers

 

Ever heard of the concept of a paid traveler? These are people who are either content creators or travel videographers who often undertake vacations where they produce content for a brand in exchange for free services such as tickets, accommodation, food, and the like.

 

In order to promote your travel business, you can enlist the services of these paid travelers, sending them to capture content around areas that you’re operating in or areas towards which you want to generate tourist traffic. Once their content is made, the videos can be posted on their social media accounts such as Instagram, TikTok, and YouTube, as well as be used by your travel company in their own marketing material.

 

3) Get the Locals Involved

local videographer

 

There’s nothing to get you in the mood for a vacation like the place itself speaking to you. And what better way to experience this than by connecting with the local people of the area themselves? It’s simple – hire a local videographer, get a couple of short videos made that highlight why the specific country or area is your ideal vacation destination, and then link it back to how your travel company can make this dream vacation a reality.

Since it’ll be local people highlighting the area your content will seem more authentic, drawing in more people to acquire about your services. As for the channels, social media as well as traditional television and paid Google advertisements are the route to go down!

 

4) Deck Out The Posters

 

While video content is great, it can sometimes need a helping hand to get across to the right audience. And what better-helping material than a poster? Not only are poster posts apt for generating hype about your business, but they’re also a great mix of visuals and text, making them easily digestible. And if you’re worried about nailing the design, then just head to PosterMyWall and browse their range of travel poster templates.

Fully customizable and with dozens to choose from, you’ll soon have your perfect design! With your posters ready, now it’s time to put them up. You can do everything from marketing your travel company’s video content by linking it to your poster to spreading general information about your services.

In either case, the more traction you get, the more the audience will be redirected to your travel videos.

So, if you’re looking to use travel videography to market your travel business, then these tips are your go-to. Just remember to customize according to your brand and you’ll be good to go!

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Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

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READ MORE Travel Blog With A Headless CMS

How To Start A Travel Blog With A Headless CMS? Smart Tips

BY  Sibashree Aug 14, 2025

❌ Generic Templates ❌  Limited Flexibility across Channels These are the first two things you must leave behind if you are planning to start a travel blog these days. Also, it is now just about building a travel blog site, but the idea is to start a travel blog with a headless CMS and ensure optimized conversions.  Digital content endeavors to convert all the time, but it's not enough to generate persuasive copy and aesthetically pleasing designs and leave it at that.  The ability to adjust, pivot quickly based on real-time metrics and a strategic push at the appropriate time during the buyer's journey is essential.  Unfortunately, many CMS options fail to provide such access and flexibility. 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READ MORE Non-Ski Activities & Amenities In Val Thorens

Non-Ski Activities & Amenities In Val Thorens For Families

BY  Sibashree Sep 20, 2025

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READ MORE things to do in Gaylord, MI

Unique Things To Do In Gaylord, MI: Exploring Michigan In Style

BY  Sibashree May 13, 2025

It has been years since our visit to Gaylord in Michigan. But the Alpine village left such a lasting impact that anytime I hear something good about the city, it feels personal! As a traveler and travel writer, I have to write about itineraries or stuff like things to do in Gaylord, MI. However, this time, I have decided to keep it very candid.  This time it’s not about how much I know. On the contrary, it’s about the connection I felt and the meaningful things that happened to me.  And you know, I was very happy when my feelings for Gaylord were validated by the “Slow Tourism Movement” started by Pure Michigan.  So, the next time I am in Gaylord, I will just smell the tulips, relax and unwind, and have the best pizza.  Nevertheless, Gaylord, with its diverse terrains, has a lot to offer to outdoor enthusiasts.  So, you can be a traveler like me, just soaking in the moment. Also, you can be a traveler eager to explore the trails. 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Have a look at the table below.  MonthsHighest Temperature (Degree Celsius)Lowest Temperature(Degree Celsius)Days of RainfallJanurary-5-107February-3-126March4-67April12-110May 2079June25109July27148August26147September22108October15412November7-39December-1-88 Unique Things To Do In Gaylord, MI For Adults And Children It’s not easy to find a quick answer to what is Gaylord Michigan known for. However, here I have jotted down my favorite experiences during the trip to this beautiful “Alpine Village.” 1. Spot Elk At Gaylord's City Elk Park: Free Things To Do In Gaylord, MI View this post on Instagram A post shared by Gaylord Michigan (@gaylordmichigan) Location: 116 Grandview Blvd, Gaylord Hours Open: 24 Hours Is Gaylord, Michigan, worth visiting for a wildlife enthusiast? Of course!  You can plan a day trip to Gaylord's City Elk Park and find the elk grazing peacefully. 2. Exploring The Trails At Aspen Park: Things To Do In Gaylord MI In Winter https://www.instagram.com/p/C-qrDFVIm91/?img_index=4 Location: Commerce Blvd, Gaylord Hours Open: 6 AM to 11 PM Aspen Park, with its unique geographical features, is the one-stop destination for bikers, hikers, and casual strollers.  During the winter months, the wooded and hilly terrains here become ideal for cross-country skiing.  3. Visiting The Call of the Wild Museum: Things To Do In Gaylord, MI, To Know About Local Culture Location: 850 S Wisconsin Ave, Gaylord Hours Open: 9 AM to 9 PM A theater, a gift shop, and a display of North American wildlife in their natural habitat! The Call of the Wild Museum is a fusion of all these.  Here you will learn about the local history and wildlife, and collect some fun souvenirs from the award-winning gift shops.  4. 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Playing Golf At Bavarian Falls Park: Things To Do In Gaylord, MI In The Afternoon View this post on Instagram A post shared by Gaylord Michigan (@gaylordmichigan) Location: 850 S Wisconsin Ave, Gaylord Hours Open: 10 AM to 10 PM You can spend the afternoon trying your luck at the turf. The golf course at Bavarian Falls Park is a favorite of young couples, and the scenic view here is relaxing.  7. Watching Sunsets At Otsego Lake State Park Location: 7136 Old Hwy 27 S, Gaylord Hours Open: 8 AM to 10 PM Kissing by Lake Otsego was the biggest “IT” moment for my partner and me in Gaylord. It’s a place to relax away from the noise of city life.  Also, the Sun setting behind the trees offers transcendental views. 8. Exploring The North Blueberry Farm View this post on Instagram A post shared by Up North Blueberry Farm (@upnorthblueberryfarm) Location: 3964 Hallenius Rd, Gaylord Want to have the best blueberries in the region? 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Collecting Fresh Produce At Gaylord Farmer's Market View this post on Instagram A post shared by Gaylord Michigan (@gaylordmichigan) Location: 829 W Main St, Gaylord Hours Open: Saturday, 10 AM to 2 PM All of us who talk about sustainable tourism must pay a visit to Gaylord Farmer's Market. Michigan has always been one of the biggest promoters of the farm-to-table culture.  At Gaylord Farmer's Market, I got to see how things happen. Local farmers and vendors gather here with their fresh produce.  Moreover, you see so much energy and emotion when you buy something from them or just have short and meaningful conversations.  It’s the best way to know about the local community.  12. Shopping At Old Spud Warehouse View this post on Instagram A post shared by The Old Spud Warehouse (@theoldspudwarehouse) Location: 314 S Otsego Ave, Gaylord, MI Hours Open: Monday-Saturday, 10 AM to 6 PM, Sunday: 12 PM to 4 PM The old world charm of the Old Spud Warehouse building spoke to me at first glance. Along with the clothes and accessories, what I loved the most there were the vintage items.  I collected all the gifts for my friends from there. Where To Eat In Gaylord? Know The Restaurants In Gaylord MI You must have heard of Detroit-style pizza. Also, the pasties in the Upper Peninsula Region are a sheer gastronomic delight.  Further, if you have a sweet tooth, all roads in Michigan lead to Mackinac Island, home to the famous Mackinac Island fudge.  Along with these signature dishes, the local fresh ingredients and flavors such as thimbleberries, cudighi, and white fish, cherries, apples, maple syrup, and artisan cheese make Michigan an ideal place for culinary tourism.  Nevertheless, these are our favorite restaurants in Gaylord, MI. Bennethum's Northern Inn at 27 Old US Hwy Mi Vallarta at 1006 W Main St The Iron Pig Smokehouse at 143 W Main St Things To Do in Gaylord, MI: Frequently Asked Questions (FAQs) Here are the frequently asked questions and answers about things to do in Gaylord, MI. Why Does Gaylord, Michigan Get So Much Snow? Gaylord, the highest city in the Lower Peninsula region, gets copious snowfall due to its high altitude (411 meters), the northern and northwestern winds blowing into the city, and the lake-effect.  The two Great Lakes, Superior Lake and Michigan Lake, are the two most prominent elements contributing to the heavy rainfall in the city.  But how? Jim Keysor, the warning coordination meteorologist at the National Weather Service in Gaylord, says, “The process of lake-effect snowfall, and rainfall, is the process of cold air moving across an unfrozen body of water … and we normally have a wind direction that blows from north and northwest that brings the air across the Lakes into our area.” What Is The Snowiest City In Michigan? Munising, Houghton, and Marquette are the snowiest cities in Michigan. However, this year (2024-25 Winter), Gaylord has become the center of attraction due to a heavy snowfall of 204.6 inches.  However, it is still behind Munising, which had a record snowfall of 238 inches in the 1996-97 winter, and in the 2024-25 winter season, it recorded a snowfall of more than 218.1 inches.  What Is Gaylord Famous For? With heavy snowfall and a mild summer, Gaylord is the ultimate “Alpine Village” you want to visit. No wonder that it is often referred to by this nickname.  Its skiing and golf resorts attract a lot of enthusiasts every year, and it is the ultimate land of outdoor adventure with diverse terrains and activities such as biking, hiking, elk spotting, etc.  With a Swiss heritage and a sister city to Pontresina in Switzerland, Gaylord also celebrates the Alpine connection through festivals and other cultural activities.  Alpenfest is the biggest celebration in this regard. In 2025, Alpenfest in Gaylord will take place from 8 to 12 July 2025. It is the 60th year of the festival. Moreover, don’t miss the Alpine-themed architecture when you are in Gaylord.  What Should I Wear To Gaylord Ice? You should wear long pants, a hat, gloves, and a Gaylord Rockies parka to Gaylord Ice.  Gaylord is one of the coldest cities in Michigan, and snowfall reached a record high in the 2024-25 winter season. What Is America's Snowiest City? Valdez, in Alaska, is the snowiest city in the United States.  Thanks to the Aleutian low-pressure system, frequent and lasting snowstorms, and mountain drainage, Valdez experiences around 325.3 inches of snowfall in a year.  What Is The Coldest City In Michigan? In the Upper Peninsula, Stambaugh is the coldest city in Michigan, with the temperature going down to -30 degrees Celsius on 20th January, 2025, and -28 degrees Celsius on 21st January 2025.  In winter 2024-25, the Upper Peninsula and some parts of the Lower Peninsula experienced frigid cold.  Further, the temperature in various parts of the Upper Peninsula decreased to -25 degrees Celsius.  Nevertheless, here is a list of the temperature records of the cities in the Upper and Lower Peninsulas of Michigan during the winter of 2024- 25. Name of the CityTemperature (Degree Celsius)Stambaugh-28Ironwood-27Herman-25Marquette Area-19Bergland-17Munising-14Manistique-13Sault Ste Marie-13Engadine-13Houghton/Hancock:-12West Branch-12Atlanta-9Kalkaska-6Battle Creek-5Grand Rapids-5Vanderbilt-4Lansing-4Gaylord-4 What Month Does Michigan Get The Most Snow? December to February are the snowiest months in Michigan. However, snowfall in Michigan starts in November and continues till April.  In the 2024-25 winter season, the Upper Peninsula Region of Michigan had a snowfall of over 320 inches (National Weather Service). It was the highest of the season.  Further, Gaylord had a snowfall of 204.6 inches in the 2024-2025 winter season1, achieving a 138% high of the usual average of 148 inches.  Also, during the same months, Traverse City received 152.2 inches of snow, and Detroit received 28.7 inches. Up Next.. A Guide To National Parks In Michigan Is The Bahamas Part Of The US Or Canada? 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