How To Use Travel Videography To Promote Your Travel Blog Better

Aug 24, 2023

Last Updated on: Mar 28, 2024

Travel Blog

Marketing is a staple in the business world. Whether it takes on a digital, traditional, or hybrid form is decided by the nature of the company. Even the people running it are responsible. However, regardless of the choice, marketing is a business fixture that cannot be ignored.

For a travel business, in particular, building attraction among potential customers using a mix of visuals. Furthermore, creative text is of the essence. One of the best content forms to utilize these elements is travel videography. Not only does travel videography provide interested clients with a snapshot of the experience that they’ll be getting. However it’s also great at creating brand hype and awareness.

Confused about how you can use travel videography to promote your travel business better?

Here are four simple ways how:

 

1) Put A Video On Your Instagram

Put A Video On Your Instagram

 

Social media marketing is a must-do in today’s corporate environment! From following the latest #hashtag trends to creating viral reels to building exciting collaborations, it is a lot! With fellow companies and creators, there’s a lot that social media can do for your travel business. Additionally, the best way to utilize this online tool. They inculcate video in your SMM strategy, taking your content a step ahead! Worried about getting started? PosterMyWall’s Instagram reel video templates are a great guiding path.

Not only do they allow you to push out reels with both quality and time efficiency due to the pre-made templates, but they also facilitate extensive editing and customization, helping each brand achieve its own unique look. And the best part? You can take advantage of all this – and more – without having to pay a single dime.

Once your reels are made, you can post them on your Instagram feed, reshare them on your story, or even invite other profiles to join as collaborators, automatically expanding your reach. Of course, be sure to pair your video content with SEO-optimized captions and trending #hashtags to maximize your traction.

 

2) Enlist Paid Travelers

 

Ever heard of the concept of a paid traveler? These are people who are either content creators or travel videographers who often undertake vacations where they produce content for a brand in exchange for free services such as tickets, accommodation, food, and the like.

 

In order to promote your travel business, you can enlist the services of these paid travelers, sending them to capture content around areas that you’re operating in or areas towards which you want to generate tourist traffic. Once their content is made, the videos can be posted on their social media accounts such as Instagram, TikTok, and YouTube, as well as be used by your travel company in their own marketing material.

 

3) Get the Locals Involved

local videographer

 

There’s nothing to get you in the mood for a vacation like the place itself speaking to you. And what better way to experience this than by connecting with the local people of the area themselves? It’s simple – hire a local videographer, get a couple of short videos made that highlight why the specific country or area is your ideal vacation destination, and then link it back to how your travel company can make this dream vacation a reality.

Since it’ll be local people highlighting the area your content will seem more authentic, drawing in more people to acquire about your services. As for the channels, social media as well as traditional television and paid Google advertisements are the route to go down!

 

4) Deck Out The Posters

 

While video content is great, it can sometimes need a helping hand to get across to the right audience. And what better-helping material than a poster? Not only are poster posts apt for generating hype about your business, but they’re also a great mix of visuals and text, making them easily digestible. And if you’re worried about nailing the design, then just head to PosterMyWall and browse their range of travel poster templates.

Fully customizable and with dozens to choose from, you’ll soon have your perfect design! With your posters ready, now it’s time to put them up. You can do everything from marketing your travel company’s video content by linking it to your poster to spreading general information about your services.

In either case, the more traction you get, the more the audience will be redirected to your travel videos.

So, if you’re looking to use travel videography to market your travel business, then these tips are your go-to. Just remember to customize according to your brand and you’ll be good to go!

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Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

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BY  Sibashree Jul 21, 2025

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READ MORE Best Tacos In San Diego

Want The Best Tacos In San Diego? Hit These 10 Places For Sure! 

BY  Sibashree Apr 10, 2023

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READ MORE Cypriot tax system

How To Accurately Budget Your Relocation to Cyprus Using the 2025 Tax Calculator

BY  Sibashree Aug 27, 2025

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Social Insurance Contributions (Sic) Everyone, including you and your employer, is liable to contribute towards the national Social Insurance Fund, which supports pensions, sickness benefits, and unemployment protection.  However, the limit of contribution varies by party: Employee contribution: 8.8% of gross salary Employer contribution: 8.8% of gross salary Annual cap: €66,612 (as per 2025 figure) Now, this annual cap highlights that even if your yearly income crosses €66,612, you aren't liable to pay Social Insurance on the portion above that limit. For high earners, this annual cap significantly lowers the effective contribution rate. The General Healthcare System (Ghs / Gesy) The healthcare sector in Cyprus is funded by the General Healthcare System (GHS), the amount of which is contributed by everyone living and working in the country through the comprehensive GeSY healthcare system. 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For employees, the compulsory deductions include: 8.8% Social Insurance (capped) 2.65% GHS Income tax per progressive brackets For employers, the mandatory obligations are higher and include: 8.8% Social Insurance 2.90% GHS 2.0% Social Cohesion Fund (no cap) 1.2% Redundancy Fund 0.5% Human Resource Development Fund Up to 8.0% Central Holiday Fund (unless exempt) Now, assuming that you are an employee structuring your budget, prioritize employee deductions. However, do not ignore the employer’s additional costs; understanding them would be beneficial during salary package negotiations, provided that benefits are negotiable. Case Study Example: Net Pay on a €50,000 Gross Salary This hypothetical example of €50,000 annual gross salary would help understand what the final take-home pay looks like in 2025 for an employee with no special expat exemptions or extra allowances. Step 1: Calculate Deductions Social Insurance: 8.8% of €50,000 = €4,400 GHS: 2.65% of €50,000 = €1,325 Step 2: Apply Progressive Income Tax €0-€19,500 @ 0% = €0 €19,501-€28,000 (€8,500 @ 20%) = €1,700 €28,001-€36,300 (€8,300 @ 25%) = €2,075 €36,301-€50,000 (€13,700 @ 30%) = €4,110 Total income tax = €7,885 Step 3: Net Pay €50,000 − €4,400 − €1,325 − €7,885 = €36,390 per year≈ €3,033 per month (assuming 12 equal payments). However, if your employer pays a 13th salary, a common practice in Cyprus companies, your monthly net pay will be even lower but spread across 13 payments. For that, you can use a Cyprus salary calculator to model these variations instantly. How Employer Costs Compare Using the same case study example of €50,000 gross salary, here’s what the employer’s total annual outlay would look like: Social Insurance: €4,400 GHS: €1,450 Social Cohesion Fund: €1,000 Redundancy Fund: €600 HR Development Fund: €250 Holiday Fund (if not exempt): €4,000 Total Cost: With holiday fund exemption → €57,700 Without exemption → €61,700 This difference is the reason to negotiate your salary package as much as possible. Moreover, some employers even offset holiday fund obligations by allowing extra paid leave instead. Final Words Relocating to an entirely new place with a new environment and legal systems is an adventure. But by taking control of your financial details upfront, and using the progressive tax brackets, understanding obligated deductions, and leveraging a precise Cyprus salary calculator, you can overturn uncertainty into confidence.