How To Use Videos to Drive Conversions In Travel Business

Apr 11, 2022

Last Updated on: Oct 27, 2023

Travel Blog

Marketers today rely on videos to showcase their products or service to the audience. More than 80% of the internet audience is now spending billions of hours watching videos. And, eyeing this trend, search engine giant Google has modified its algorithm to prioritize the video content.

According to a study, videos come in 52% of Google keyword searches, and more than 80% of these search results are derived from YouTube. Therefore, video marketing is not visually appealing, but they are perfect from the SEO point of view. Therefore, videos have become the main aspect of marketing, replacing the conventional marketing tricks.

According to marketers, videos are much more effective than texts and images. They simply provide a sense of practicality to the viewer, and it will be easy to convince them after watching an introductory video of any product or service. That’s the abject for selecting video as the prominent marketing tool for the travel business

Marketers find many reasons to trust videos to promote their travel business. A few of the important reasons are mentioned below.

Prime Reasons for Using Videos in Travel Business

business travel video

1. Videos offer effortless engagement

Using video content for marketing allows businesses to tap into a huge audience. Videos eliminate reading requirements, and travelers find it easy to view a video rather than spend hours reading texts.

Since videos are replacing the conventional marketing techniques, that doesn’t mean the value of the texts and images has decreased. Still, they are valuable to describe any specific location or its outstanding features. Videos arrest the viewers’ attention, and that is the best part of promoting the travel business.

2. Helps to increase the visibility of the brand

A video can be heavily edited and customizable. They can be made to intensify the viewer’s emotion and yield the best result for the travel industry.

Engaging video contents are effective in influencing the decision-making process. Plus, when you publish a catchy and informative video on your timeline, not only will it grab appreciation from your followers, but they never hesitate to share that with their circle. Due to this feature, marketers never hesitate to invest thousands of dollars in making commercial videos.

3. Better click-through-rates

Call-to-Action or CTA is one of the finest features that drive viewers to land on your travel website directly. It provides a passage to view and features of the travel agency.

The website and the While creating the video, ensure to include CTA in the video so that you can allow the travelers to go to the next point once the video is over. CTA is the key to video promotion, and it enhances engagement with your audience and improves click-through rates.

4. Videos are suitable for all the occasions

If you want to introduce any new tour, then creating a video on that specific topic is the best way to let your audience know about that. You can insert new information providing fresh highlights or the current one.

It is also possible to introduce the travel team or an interview with a client who has already availed of your package. This kind of inclusion will make the video a real one.

5. Higher email click-through-rates

Videos are attractive, and inserting the word video means it will attract the viewer’s attention. The same thing applies to email marketing. When you insert a video in the email, chances are the audience will open the email and read what you have put there. That means inserting video will drive more traffic to the website, and once the traffic flow grows, the chance of conversion also grows simultaneously.

How to Use Video to Drive More Conversions in the Travel Business?

How to Use Video to Drive More Conversions in the Travel Business?

Here is how to use video to convert viewers to potential customers for your travel business.

1. Create Engaging video content

Creating videos is the finest way to engage the audience. You can try to create amazing videos using an online video maker tool. Making use of these tools can be quite beneficial for marketers as these tools are very versatile and customizable due to their easy-to-use features.

Their uses and benefits are endless for a brand. Once the audience starts to believe in the brand through these original videos, the business is bound to grow.

You can post this video on social media channels to draw maximum attention. If you have any website, then upload these types of videos on them, and in this way, the viewers will get an overall idea regarding the brand and the proprietor.

2. Virtual meeting with clients 

Virtual meetings are a fun way to improve the engagement with the clients, especially for the people who are planning a group tour. Keep the meetings as simple as possible so that the clients will feel easy to interact with you openly. If the client is not planning anything to travel anywhere, ask about the future planning. This is the right way to concrete the relationship that ultimately delivers the best result to the travel business.

3. Share HD quality destination videos

If you are planning to launch any travel package based on any specific location, then before that, share a few quality videos regarding that destination. These videos can also be added to proposals you create for the clients. This is a fun and interactive way to showcase the beauty of the destination they probably want to travel to in the future.

4. Insert videos in the client’s proposal

To gain the customer’s trust, it is the best way to embed videos in the proposals. The videos can be based on the destination, hotel, and tour. This is why many marketers today use videos while preparing clients’ proposals.

5. Happy hour with clients

If you have something special to share with your clients, arrange a happy hour. Fix a time where everyone can join and discuss the special feature or plan with your loyal clients.

In this session, you can also take a couple of questions from the clients and answer them directly during the session. Virtual meetings are cool since you can meet with your loyal clients anywhere without barriers.

6. Creating a travel vlog

Travel business can be thriving when more and more people travel to their favorite destination. If they don’t know the destination and the details available there, they won’t step out of their comfort zone. To inspire them to travel, you should create travel vlogs. These videos don’t need any fancy film production techniques, but they must be simple and interactive. Make travel vlogs on these topics:

  • Walkthrough tour
  • Hotel room tour
  • Vlogs are based on the delicacies and foods in the restaurants.
  • Videos that record the part of the tour
  • Assembling multiple clips to prepare a complete video highlighting the best features of the destination

7. Share travel tips through the videos

Few people want to travel, but they have a lack knowledge of how to prepare for it. If you are leading a travel business, then create informative videos regarding how to prepare yourself for travel.

Giving the ideology in the form of travel tips it’s going to lead to a positive impact on clients or visitors. Making videos on packing tips, food, and beverage selection, clothes to carry, and accessories that help during the travel is a fantastic idea to improve engagement with the audience.

These videos also draw a positive impression from the audience that directly impacts brand value.

8. Drive more sales by video greetings

Video greetings are innovative ways to drive more sales towards your travel business. You can record a quick 1-2 minutes greeting video for your client and send it to him. Thank him for accepting the proposal and wishing for a better travel experience in the video.

These are the ways that draw more attraction and brand loyalty from the customers. Preparing these videos is also simple, and there is no need to invest heavily while creating them.

9. Make question-answer videos

Question-answer sessions are best to improve the engagement with the clients. Brand loyalty is the best thing that delivers long-term results from the clients, and this is why you should spare some time to make a Q&A video. Take questions from the comments and answer them by naming the person. In this way, that person will feel privileged and loyal forever.

10. Create “how-to” or demo videos

Share videos with your followers describing any unique recipe they can cook in the home. Describe the steps of the recipe and make it visually appealing. Once you create and upload it to your social media accounts, it will attract maximum attention from the audience.

Conclusion

Video is the most powerful marketing tool now. Using the right video marketing technique in the travel business will surely drive more leads to the brand.

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BY Subham SahaMay 3, 2021

The capital city of Salem is one of the largest states in Willamette Valley in northern Oregon. This state is quite popular because of its huge agricultural developments. When you are in Salem, you are no longer going to know things to do in Salem. Because the whole place is small and you want to enjoy your weekend, take the information from the Salem, Oregon visitor center and check out the Salem events today. From Portland, you are only going to need an hour’s drive to Salem. Salem is not a metropolitan city as the place has a beautiful landscape. If you want to spend your holiday with your children and family, this is the fittest place. 7 Places To Go In Salem, Oregon Are you searching for a convenient family outing place? Check out the Salem, Oregon idea box Salem. You are getting a whole tour plan for your family weekend. You get various good options of children theme parks and other Salem, Oregon kid activities. Places. For romantic couples, this is a unique place to spend. Both the historical garden and surrounding green landscape turn these places into nature-friendly and perfect hopping places for the children and their parents. Here is the list of top things to do in Salem while you are on a family vacation. 1. State Capitol Of Oregon After reaching Salem, this should be the first place where you have to visit first. Oregon state capitol tours are essential to feel the heritage of Salem. Oregon state capital is the iconic marble heritage building in Salem. This marble-made building’s architecture is very attractive. Things to do in Salem if these questions arise in your mind. First, visit this place and then choose the other one. The marble building design is a modern deco design. As this is a government building. Tourists are taking the self-guided tour here. The state building is surrounded by a beautiful, well-maintained garden.  2. Enchanted Forest The enchanted forest is the family tour of Salem, Oregon. 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BY Sarmind SafiNov 6, 2023

For regular travelers or digital nomads, a well-designed suitcase is crucial. It is probably the most crucial travel item. It is incumbent that you choose the ideal one to safely manage all of your travel necessities. Given how important it is, it is natural that travelers want to make a solid investment in their travel luggage that will last a long while. Despite this, it can be difficult to select the ideal bag. Today, we'll discuss the Monos luggage line of bags. Although Monos is a relatively new travel accessory company, its wide selection of bags is helping it thrive in the market. Is this emerging luggage brand any good? Can Monos be trusted in place of reliable names like Samsonite or Tumi? Before spending your money on the new Monos luggage, you need to learn everything about Monos and its products. Here is all you need to know and reviews from people who have used it. What Is Monos Luggage? 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Top 7 Places To Visit For An Asian Solo Traveler

BY Subham SahaSep 29, 2021

Solo traveling is the fundamental factor that lets you feel freedom at the time of travel. Are you scared of the outside world, or are you not comfortable in an unknown area or unknown people, then plan for solo travel to Asia. That will solve all your issues that have the only existence inside your head. The good news for solo travelers is some of the Asian solo traveling routes are relatively safe and affordable. Solo traveling will help you feel each Asian country’s uniqueness and ethnicity of the people from other cultures. Why Solo Traveling Is The Best? In 21st-century culture, people are more likely to go for solo travel, not because of only the budget-friendly. There is much more flexibility which is associated with solo traveling. 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Many people are asking about how safe Thailand is for female tourists. The correct answer is travel alone to Thailand is entirely safe for males and females. The Thailand air ticket cost and the hotel rent cost are very affordable, making this place quite unique and affordable to stay. The beachside is full of different adventure sports, and the whole night hangout is the place’s main attraction. Here is the list of popular destinations in Thailand.   Bangkok city tour Pattaya (Beach Side Road) Phuket (Beach Side) Chiang Mai Nakhon Pathom(oldest city of Thailand) Ko Samui and Koh Phangan (Islands) 3. Mongolia Mongolia is one of the beautiful mountain-surrounded countries between China and Russia, Genghis khan’s own country. This country is small, but it is full of cultural diversity. 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Cambodia Cambodia is a peace-loving country, as the majority of the country is the Buddist population. This is one of the best heritage places in Asia to visit. The whole country is full of culturally rich monuments and structures. The historical art effects are everywhere, and the beautiful blue water sea is also a very important attraction of the place.  The friendly local people are always helping the tourists. Another attraction of the country is this country is full of green and tropical area-based plants. The white sand beaches are all-time gorgeous to see.  The Cambodian beaches are full of small huts designed for restaurants and shops. You can just enjoy your whole day while sitting on the beaches and testing the mouth-watering seafood dishes.  Here is a list of the areas which are quite popular among Asian solo travelers. Angkor Archaeological Park (Angkor Wat Temple) Phnom Penh (National Museum And Royal Palace ) Sihanoukville Beaches Prasat Preah Vihear(Temple On Top Of The Dangrek Mountains) Koh Rong Samloem(Sea Beach) 5. Iran If you want to take the middle eastern flavor, then Iran is the best option for you as Iran is a culturally very rich country. In other destinations like Pakistan or Egypt, Iran is a far safer country for solo travelers. Over the past few years, Iran has grown in popularity among solo travelers. Iran cities have more historical places that are almost beyond any traveler’s imaginations. Among all the middle eastern countries, this one is the best place for women to travel alone. The heritage of the country and the excellent warm hospitality is making the place charming and safe. Here is a list of some popular destinations in Iran. Tabriz Tehran (All Capital Cities Attractions Are Here) Kashan Yazd (Oldest City) Kerman Also Read: Top 10 Places To Visit In Singapore 6. Japan Japan is the land of the rising sun. This country is quite a safe place for every traveler and citizen; hence if the people leave their baggage unattended, the baggage remains in the same place nobody touches the bag. Though Japan is quite a culturally rich country, you will get some budget Tokyo hostels in Japan. Are you looking for fun places to travel alone in Asia? This is the appropriate choice for you. Japanese people are very organized and accommodating. The market and the local vending machine shops have an entirely modern approach concerning the rest of the world. If you are in Japan, you will see multiple local travelers traveling the country alone.  Here is a list of some popular Asian solo tourist destinations in Japan. Tokyo Kyoto Takayama Hakone Nikko 7. Vietnam Vietnam is a  small south Asian country surrounded by the sea. The seaside country is full of natural beauty and natural scenic views. Vietnam is one of the safest countries in Asia. The whole country is famous for the blue seawater, and the small height falls. The seaside entertainments are all present here.  The Halong bay and the limestone island are quite a beautiful view that can give you almost a dreamlike feeling. Vietnam people are quite friendly and very helpful. The cultural diversity you can see here is the balanced combination of the old and the new modern culture. Beautiful Vietnam is famous for its small scattered islands, falls, and natural caves. The food is quite popular here as they serve seafood and dessert with tropical fruits. Here is a list of some popular solo tourist destinations in Vietnam. Halong Bay Hue(Historical Place) Phong Nha-Ke Bang National Park My Son(Temple, Historical Place) Countryside In Sapa Frequently Asked Questions (FAQs) Where should i go for my first solo? 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