How To Use Videos to Drive Conversions In Travel Business

Apr 11, 2022

Travel Blog

Marketers today rely on videos to showcase their products or service to the audience. More than 80% of the internet audience is now spending billions of hours watching videos. And, eyeing this trend, search engine giant Google has modified its algorithm to prioritize the video content.

According to a study, videos come in 52% of Google keyword searches, and more than 80% of these search results are derived from YouTube. Therefore, video marketing is not visually appealing, but they are perfect from the SEO point of view. Therefore, videos have become the main aspect of marketing, replacing the conventional marketing tricks.

According to marketers, videos are much more effective than texts and images. They simply provide a sense of practicality to the viewer, and it will be easy to convince them after watching an introductory video of any product or service. That’s the abject for selecting video as the prominent marketing tool for the travel business

Marketers find many reasons to trust videos to promote their travel business. A few of the important reasons are mentioned below.

Prime Reasons for Using Videos in Travel Business

business travel video

1. Videos offer effortless engagement

Using video content for marketing allows businesses to tap into a huge audience. Videos eliminate reading requirements, and travelers find it easy to view a video rather than spend hours reading texts.

Since videos are replacing the conventional marketing techniques, that doesn’t mean the value of the texts and images has decreased. Still, they are valuable to describe any specific location or its outstanding features. Videos arrest the viewers’ attention, and that is the best part of promoting the travel business.

2. Helps to increase the visibility of the brand

A video can be heavily edited and customizable. They can be made to intensify the viewer’s emotion and yield the best result for the travel industry.

Engaging video contents are effective in influencing the decision-making process. Plus, when you publish a catchy and informative video on your timeline, not only will it grab appreciation from your followers, but they never hesitate to share that with their circle. Due to this feature, marketers never hesitate to invest thousands of dollars in making commercial videos.

3. Better click-through-rates

Call-to-Action or CTA is one of the finest features that drive viewers to land on your travel website directly. It provides a passage to view and features of the travel agency.

The website and the While creating the video, ensure to include CTA in the video so that you can allow the travelers to go to the next point once the video is over. CTA is the key to video promotion, and it enhances engagement with your audience and improves click-through rates.

4. Videos are suitable for all the occasions

If you want to introduce any new tour, then creating a video on that specific topic is the best way to let your audience know about that. You can insert new information providing fresh highlights or the current one.

It is also possible to introduce the travel team or an interview with a client who has already availed of your package. This kind of inclusion will make the video a real one.

5. Higher email click-through-rates

Videos are attractive, and inserting the word video means it will attract the viewer’s attention. The same thing applies to email marketing. When you insert a video in the email, chances are the audience will open the email and read what you have put there. That means inserting video will drive more traffic to the website, and once the traffic flow grows, the chance of conversion also grows simultaneously.

How to Use Video to Drive More Conversions in the Travel Business?

How to Use Video to Drive More Conversions in the Travel Business?

Here is how to use video to convert viewers to potential customers for your travel business.

1. Create Engaging video content

Creating videos is the finest way to engage the audience. You can try to create amazing videos using an online video maker tool. Making use of these tools can be quite beneficial for marketers as these tools are very versatile and customizable due to their easy-to-use features.

Their uses and benefits are endless for a brand. Once the audience starts to believe in the brand through these original videos, the business is bound to grow.

You can post this video on social media channels to draw maximum attention. If you have any website, then upload these types of videos on them, and in this way, the viewers will get an overall idea regarding the brand and the proprietor.

2. Virtual meeting with clients 

Virtual meetings are a fun way to improve the engagement with the clients, especially for the people who are planning a group tour. Keep the meetings as simple as possible so that the clients will feel easy to interact with you openly. If the client is not planning anything to travel anywhere, ask about the future planning. This is the right way to concrete the relationship that ultimately delivers the best result to the travel business.

3. Share HD quality destination videos

If you are planning to launch any travel package based on any specific location, then before that, share a few quality videos regarding that destination. These videos can also be added to proposals you create for the clients. This is a fun and interactive way to showcase the beauty of the destination they probably want to travel to in the future.

4. Insert videos in the client’s proposal

To gain the customer’s trust, it is the best way to embed videos in the proposals. The videos can be based on the destination, hotel, and tour. This is why many marketers today use videos while preparing clients’ proposals.

5. Happy hour with clients

If you have something special to share with your clients, arrange a happy hour. Fix a time where everyone can join and discuss the special feature or plan with your loyal clients.

In this session, you can also take a couple of questions from the clients and answer them directly during the session. Virtual meetings are cool since you can meet with your loyal clients anywhere without barriers.

6. Creating a travel vlog

Travel business can be thriving when more and more people travel to their favorite destination. If they don’t know the destination and the details available there, they won’t step out of their comfort zone. To inspire them to travel, you should create travel vlogs. These videos don’t need any fancy film production techniques, but they must be simple and interactive. Make travel vlogs on these topics:

  • Walkthrough tour
  • Hotel room tour
  • Vlogs are based on the delicacies and foods in the restaurants.
  • Videos that record the part of the tour
  • Assembling multiple clips to prepare a complete video highlighting the best features of the destination

7. Share travel tips through the videos

Few people want to travel, but they have a lack knowledge of how to prepare for it. If you are leading a travel business, then create informative videos regarding how to prepare yourself for travel.

Giving the ideology in the form of travel tips it’s going to lead to a positive impact on clients or visitors. Making videos on packing tips, food, and beverage selection, clothes to carry, and accessories that help during the travel is a fantastic idea to improve engagement with the audience.

These videos also draw a positive impression from the audience that directly impacts brand value.

8. Drive more sales by video greetings

Video greetings are innovative ways to drive more sales towards your travel business. You can record a quick 1-2 minutes greeting video for your client and send it to him. Thank him for accepting the proposal and wishing for a better travel experience in the video.

These are the ways that draw more attraction and brand loyalty from the customers. Preparing these videos is also simple, and there is no need to invest heavily while creating them.

9. Make question-answer videos

Question-answer sessions are best to improve the engagement with the clients. Brand loyalty is the best thing that delivers long-term results from the clients, and this is why you should spare some time to make a Q&A video. Take questions from the comments and answer them by naming the person. In this way, that person will feel privileged and loyal forever.

10. Create “how-to” or demo videos

Share videos with your followers describing any unique recipe they can cook in the home. Describe the steps of the recipe and make it visually appealing. Once you create and upload it to your social media accounts, it will attract maximum attention from the audience.

Conclusion

Video is the most powerful marketing tool now. Using the right video marketing technique in the travel business will surely drive more leads to the brand.

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Sumona is a persona, having a colossal interest in writing blogs and other jones of calligraphies. In terms of her professional commitments, she carries out sharing sentient blogs by maintaining top-to-toe SEO aspects. Follow more of her contributions in SmartBusinessDaily and RSLOnline

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Are you craving some bacon, omelets and sausages? Do not worry; we have got you covered! I am here to tell you about the Golden Corral breakfast hours so that you can create your combination of delicious breakfast meals. The food items are a masterpiece, so to get all that yumminess, you've got to know the right time to visit the restaurant to have your favorite fillings in that Omelet! Or choose your pick among the hot and cold breakfast selections! Another important item that at least I can always notice, whether during lunch, dinner, or breakfast, is desserts. I can only go with a pie or a piece of cake whenever I visit Golden Corral. With a wide variety to cater from, it is a perfect option for a Sunday morning breakfast with family or a breakfast date with that crush you have been mooning over! I am sure they won't be able to say 'No' to pancakes or french toast! Brekkie At Golden Corral: When Does Golden Corral Start Serving Breakfast? Image Source Golden Corral is a popular breakfast joint that has been an in-demand and appreciated dining destination for Americans. There are a variety of options for food that are available at affordable prices. There have been issues with negative publicity in 2012 when there was an outbreak of norovirus, specifically connected to the Golden Corral restaurant in Casper, Wyoming. According to the Wyoming state epidemiologist, food handlers were sick, which contributed to the 344 illnesses. That specific branch has been closed! Yet, the good quality of food, wide variety of options and customer services has led to the popularity of Golden Corral! Breakfast at the restaurant is another delicious and fun part of the restaurant. You have to try their breakfast menu, especially when they are so affordable. I will discuss all about Golden Corral breakfast hours and prices! All About Golden Corral! Image Source Golden Corral is an American restaurant chain with an amazing all-you-can-eat buffet and grill offer! The first restaurant of this chain brand opened in 1973 on the 3rd of January in North Carolina after the incorporation of the company in 1972. The restaurant chain is located in 43 states of the USA and Puerto Rico. The company's founders, William F. Carl and James Maynard, opened this restaurant chain when they failed to acquire franchises with other companies. The headquarters of the company is situated in Raleigh No, North Carolina. There are almost 500 Golden Corral restaurants across the United States, out of which the company owns 100. The rest of them are franchised stores! The stores are quite popular across the US, which is proved by the company's gross sales. In 2023, the annual revenue is $69 million! The restaurant has a diverse dining experience concerning an all-you-can-eat option with an affordable price of the food items. The brand is well known for its summer camp programs, philanthropic efforts and charity events towards minority groups, children, military service members and others. Do You Want To Grab Some Brekkie At The Golden Corral? Image Source Everything feels better when you have crunchy fried chicken! Golden Corral brings home-style comfort foods, satisfying Americans across the country! The restaurant chain is "America's #1 buffet and grill." So, if you plan to get breakfast at the Golden Corral, you must rise early! The restaurant may not be your first option, but some of the items on the breakfast menu are delicious! Also, remember that only some restaurants under the Golden Corral franchise serve breakfast, so get that information before you visit. The restaurants in the company chain have flexible timings! It is quite popular across groups, families and parents with kids. So, you know, what time does Golden Corral close? At times, the closing time of the restaurant ranges till 2 AM! You will find further information related to the restaurants on the company's website. There are certain adjustments that I will ask you to make, especially if the restaurants are located in a less accessible place. Sometimes, more than the local demand and supply is needed, especially in different areas where situations can influence the services. Please remember that the restaurant chain is closed on Christmas Day, Thanksgiving Day, Labor Day, Fourth of July, Memorial Day and Easter Sunday. Also, the restaurant branches are closed on New Year's Eve and Christmas Eve. Only a few restaurant chains need to follow these holidays; they often open year-round so people can enjoy their food even during the holidays! Official Time To Concur The Hunger! Image Source I will tell you the Golden Corral breakfast buffet hours on weekdays, i.e. Monday to Friday, between 7:30 AM and 11:00 AM. The breakfast buffet at the restaurant has a famous all-you-can-eat option, which is quite popular among customers. The Golden Corral breakfast hours on weekends, such as Saturday and Sunday, start from 7:00 AM, and they stop serving breakfast by 11:00 AM. Some popular items on the breakfast menu are glazed honey buns, fluffy pancakes and made-to-order omelets. So, Golden Corral Sunday breakfast hours start 30 minutes early! During the holidays, you might need some help with timing, especially across various restaurants of this chain. Many restaurants' Local timings based on location also vary, so try to be updated regarding the opening hours! Further operations of the restaurant are based on the family-style approach where there are various options for dinner, lunch and breakfast. Still, additionally, they also run a dessert bar. The restaurant is open 24 hours a day; however, it is closed on Sundays in some locations. Quality Of The Yummilicous! Image Source Not everyone can be satisfied, but you must remember that Golden Corral's breakfast is worth trying, especially if we go by the customers' experience! There is a diverse selection of food items! For example, customers from Virginia have raved about the food. The reviews from Texas customers have also been positive, especially regarding breakfast at Golden Corral! The food is a well-organized buffet, and most customers have raved about the friendly staff. Many of the food dishes have been deemed delicious. My favorite is fried chicken, home-style pancakes, French toast and assorted yogurt. Some of the best food available in the restaurant is related to the wide station of omelets, cinnamon rolls, chicken items, etc. You can create your dish at the omelet station, especially with various fillings and fresh eggs. A good practice in the restaurant chain is constantly rotating fresh food and variety! And what could be better, on the weekends, you will also get strawberry cheesecake. Options To Stuff Your Face With! Image Source Now comes the fun part! There are both hot and cold breakfast options, along with desserts available during breakfast hours. At some branches of the restaurant chain, chocolate runs down fountains! For a cold breakfast, there is an option of fruits such as watermelon, strawberries, bananas and others. Further, cranberry juice, orange juice, apple juice, etc., are available on the menu. Along with that, you can also order assorted doughnuts or assorted yogurts. There are various collections for Golden Corral breakfast complete dishes such as fried eggs, filling with mushroom, sausage crumbles, bacon bits, green peppers, and diced hams. People following the Keto diet have low-carb options with cheese, eggs, sausage and bacon on the menu! It makes people feel less guilty, along with fresh fruits like strawberries and blueberries. My Favorites! Image Source People like me who crave candy in the morning will rush towards chocolate! Items in the hot breakfast consisted of scrambled eggs, sausage links, french toast, cinnamon rolls, grilled corned beef hash, Texas roast, breakfast casserole, home-style pancakes, golden waffles and others. I can't miss the dessert, considering it is my favorite food! Items include fruit cobbler, hot fudge, ice cream cones, specific pies and cakes, etc. There are also sugar-free options and healthy food items for people who are health conscious. My favorite items are buffalo wings, chicken fingers and prime rib. Some of my friends really like turkey burgers! The limitless options for dinner, lunch, and breakfast make the food experience even better. What I like about the restaurant's environment is that you can consume a leisurely meal with friends and family. You can also grab a quick bite if you are in the mood for something sweet or hurry! Do You Think Breakfast Is Good At Golden Corral? Image Source I want to highlight a unique selling factor of the restaurant chain, especially when they establish rates based on age. For kids, Golden Corral Breakfast offers meals that cost about $7.49; for adults, the Golden Corral breakfast for adults costs around $10.69. Further, if you are a senior citizen, you must pay $8.99 for Golden Corral breakfast! You have to carry a valid ID, which, during billing, you need to present to the cashier. It is called the senior citizen discount. Another significant fun part is that Golden Corral sometimes creates offers such as an "all-you-can-eat" pancakes special, priced at $0.99. People appreciate that beverages such as milk and juice are included in the bill with unlimited refill options in some restaurant branches. What Are People Saying About Golden Corral? Image Source The reviews on Tripadvisor about Golden Corral restaurant in Florida City have been mostly positive. Based on 204 reviews, the rating has been 4 out of 5 restaurants where customers have appreciated service and staff behavior. The food items have been rated as outstanding, with a few issues of long waiting lines, steak a bit fatty or dirty restrooms. One reviewer called Richard Van Huizen informed me about the fresh food and affordable rate with diverse options in the buffet, quite unexpected from such a place! He meant that the restaurant's look could have been more interesting and attractive, as the chairs and tables were sticky. People visiting with their children were very clumsy as their kids dropped food on the carpet, and they were not concerned! Another review by WineDineRoadies was positive, especially when it read that the food was very good and a wide spread of buffet choices were available. Just like me, he has a sweet tooth! He agreed that there was a good variety of desserts. There was a chocolate fountain, which was an IT place for kids! Even at Zomato, a reviewer appreciated the restaurant's order regarding breakfast! He informed in the review that the food is of fresh produce. The omelet was also prepared on time. Overall, it is a good experience to go and eat at Golden Corral because of the friendly staff and the well-organized buffet! What If You Can't Make It During Breakfast? Image Source If you cannot make it during lunch, you have time for brunch between 9:30 AM and 2:00 PM! What can be better than enjoying pancake lunch, especially when it is one of the best items in the restaurant? Their lunch service is also active till 2 PM, which stops after 2 PM. It is also important for customers to get food at affordable rates, especially when the prices on the menu are mostly below $12 per item. People with dietary restrictions can eat healthy here, considering there are low-carb food items, high-protein diets and others. In the afternoon, there are more food options! One of the advantages you have with Golden Corral is that it is also open in the afternoon. Some of the breakfast options are present in the afternoon menu as well. Sometimes, there are additional breakfast or brunch menu options, such as strawberry cheesecake french toast, bacon, carved glazed ham and others! The free coffee, milk and juice on the menu raise the bar on the food's quality and demand. Finishing Up… Are you craving some home-style pancakes? How about visiting Golden Corral? You can read this article regarding Golden Corral breakfast hours. When you visit the restaurant, you must remember that the opening time is 7:30 in the morning, while it is 30 minutes early on the weekend. The staff in the Golden Corral are friendly, and you will have a pleasant experience because of the delicious food items and the impressive behavior of the team. You will get endless refills of the beverages such as juices and milk. Comment below regarding your preference for the food item if you ever visit the restaurant and why! Read Also: Taco Bell Breakfast Hours: When Does Taco Bell Serve Breakfast? Wendy’s Breakfast Hours: When To Visit Wendy’s For Breakfast? Chick Fil A Breakfast Hours: When Do They Start Serving Breakfast? Burger King Breakfast Hours: What Time Does Burger King Serve Breakfast?