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BY  Barsha Jul 17, 2025

Starting out in travel? Yeah, it’s a bit wild out there. Travel blogs, vloggers, Instagram feeds… feels like everyone’s already doing it, right? So, how do you even begin to stand out? The truth is, your brand matters. A lot. Like, way more than you think. It’s not just a logo or a color scheme—it’s the feeling people get when they land on your page.  The little things they remember when they’re scrolling late at night. But how to build a travel brand? What are the things you should focus on when building the website? And don’t freak out—you don’t need to be some design wizard to make this work. Seriously. You can just hop on and create logos with Adobe Express, mess around with ideas, and boom… you’ve got something that actually looks good. No graphic design degree required. How to Build a Travel Brand: Why Branding Matters in the Travel Industry Let’s not sugarcoat it—travel’s massive right now. Stats say global tourism might hit $9.5 trillion this year. Yeah, trillion with a T. Which sounds great, sure, but it also means… loads of people are doing what you’re trying to do. And people don’t wait around. If someone stumbles across your Instagram or blog, you’ve got, what, maybe three seconds? They’re gonna decide right then if you’re worth their time. That’s where branding jumps in. A strong logo, some color choices that actually feel like you, a tone that doesn’t sound like every other account… it all adds up. It makes you stick. Makes folks trust you. Maybe even follow you. 1. Visual Consistency Builds Recognition You know that moment when you see a post and immediately know who made it—without even looking at the name? That’s branding done right. It’s not magic. It’s just being consistent. Same colors, same kind of vibe, font choices that don’t change every week… it tells people, “Hey, this is me. You know me.” Quick ideas to help that happen: Pick 2 or 3 colors. Use ’em everywhere. Choose one or two fonts. No more. Drop your logo on stuff. Doesn’t have to scream, just be there. Your tone? Stick with it. Are you chill? Fancy? Rough-around-the-edges? Own it. You’re not aiming for perfect—you’re aiming for recognizable. 2. Your Logo: The Stamp on Your Travel Passport How to build a travel brand without a logo? Think of your logo like this: it’s your stamp. Your mark. The thing people see and go, “Oh yeah, that’s them.” Does it have to be mind-blowing? Nope. Just needs to feel like you. Whether you’re into high-end hotels or hiking in sandals, that logo should match your energy. And hey, don’t stress trying to get it perfect. Play around. With create logos with Adobe Express, you can test stuff fast. Try a font, swap an icon, change a color—repeat until it clicks. It’ll come together, trust me. 3. Figure Out Your Brand Voice When you communicate with others, your personality and attitude need to shine through. This should also apply to your business activities. Every message you write, whether it is online or offline, should reflect the mission and characteristics of your travel company.  A clear brand voice needs to be in line with itself in the market and work well with the target audience. However, ensure that this voice is the same everywhere. You can’t be sassy when you are posting something on social media, and then be helpful in your blogs. This will confuse the audience and will not reflect a clear picture of the company. However, you can interchange the tone of voice to reflect your mood. The motive is to have an emotional impact on the audience in the context of the message.  4. Give The Travel Brand A Makeover Think of the tone and mission of the brand and then put together something entirely new that will reflect your idea.  Make a remarkable logo, use a unique font for the content, and make the brand shine and leave an impression when they visit the site for the first time.  Visual elements contribute to your brand recognition. For instance, when people hear Google, their striking colors pop into their minds. So, what are the elements that you need to focus on when you are redesigning the brand? Logo Typography Image Colour palette 5. Build Consistency This is the place where everything comes together. The website is the face of the brand, and not just a digital storefront. Online visitors will look for information on your website about your previous tours and what you are willing to offer them. They will want to see a clear picture of how you conduct business. This is why it is important that you maintain consistency throughout the brand. Everyone should look like a copy of one another. The voice, look, and feel should be the same. Here are some of the things that you need to focus on: Create an amazing about us page and put all the necessary information about your brand there. When you have an idea about your target audience, figure out what they are looking for, and try to answer their queries and use relevant keywords. Make sure you do not divert from your brand voice. The content you write and the posts you make should give a similar feel. This will strengthen the brand. When you have built a brand identity, you need to focus on the booking page as well. People should not have to leave the website when they want to book a trip.  Plan Your Website Like You Plan A Trip Travel’s about movement, right? Moments. Snapshots. But your brand—that’s the thing that sticks. The anchor in the chaos. Now that you have an idea about how to build a travel brand, you can focus on other areas that are important.  If you care even a little about growing an audience, building trust, or just looking like you didn’t slap your feed together last night… take a little time to shape your look. A real logo. A clear voice. It makes a difference. And once it’s done? You’ve got a home base. A vibe. A brand that people remember even after they close the tab. So yeah—go make it happen. Not next week. Now.

BY  Sibashree Aug 24, 2026

Thekkady may not have the best tourist season in 2026 due to the fall in the water level of the Periyar Lake. Still, it remains a classic Kerala experience with its unpredictable and untamed nature and wildlife. My day in Periyar started with an unexpected encounter with a majestic elephant. I was in the Periyar Wildlife Sanctuary, focusing my binoculars to get a glimpse of the wildlife. It was dawn, and the elephant seemed to appear from nowhere, evading the mist. This is how Thekkady catches you off guard. However, it is not just the Periyar Wildlife Sanctuary and Tiger Reserve. The Thekkady tourist places also include spice plantations, cultural centers, and some important places of religious and spiritual significance. Furthermore, the Thekkady resorts with private pool promise unmatched comfort for visitors who want a fusion of natural abundance and luxury. These focus on ecotourism and visibly function as extensions of the wild and untamed nature of Thekkady. It is no wonder that Thekkady had 757017 domestic visitors and 79736 foreign visitors in 2025. This data is from the Kerala Tourist Visits Statistics – 2025. Do you also want an immersive journey into Thekkady? I will talk about the tourist places, location, transport options, and a tentative itinerary. Where Is Thekkady? Thekkady is in the Idukki district of Kerala and close to the Tamil Nadu Border. Located in the Cardamom Hills of the Western Ghats, Thekkady is at the edge of the Periyar Tiger Reserve. Kumily, around 4 km away, is the nearest town, and most visitors choose to find accommodation in this town. Furthermore, with an elevation ranging between 700 and 1800 meters, Thekkady enjoys easy road connectivity to more famous tourism destinations such as Munnar, Kochi, Madurai, and Kottayam. Also, it is located at a distance of around 204 km from Thiruvananthapuram, the state capital. How To Reach Thekkady? The nearest airport to Thekkady is Madurai, which is located at a distance of around 136 KM. Also, the nearest railway station is Kottayam, and the distance is around 110 KM. From both places, you have to reach Thekkady by road. Madurai To Thekkady From the airport, you can book a private taxi to reach Thekkady within 3.5 to 4 hours. The charges will be around ₹3500-₹7500. You can also board the Kerala State Road Transport Corporation (KSRTC) buses from the M.G.R. Bus Stand to Kumily, which is just 5 minutes away from Thekkady. The travel time in these buses is around 3 hours and 20 minutes, and the ticket price is ₹154. Moreover, you can check the redBus platform for more such bus options. From Kottayam To Thekkady You can book a private car or taxi from Kottayam to Thekkady. The charges will be around ₹2600 to ₹4000. From Kottayam, you can also board KSRTC buses running from Ernakulam or Fort Kochi to Thekkady. The journey takes around 3 hours and 30 minutes, and the ticket price will be between ₹150 and ₹300. Moreover, along with Kottayam and Madurai, many urban areas in Kerala, such as Kochi, have excellent road connectivity with Thekkady. What Are The Thekkady Tourist Places? The Thekkady tourist places are eclectic, offering a mix of wildlife, spiritual, and off-beat trekking experiences. Moreover, there are cultural places and tea factories. So, here, I have presented them in different categories. Nature And Wildlife Attractions While the Periyar Wildlife Sanctuary is at the epicenter of the wildlife experience in Thekkady, you can also visit the Elephant Junction. Here are more Thekkady tourist places for nature and wildlife exploration. 1. Periyar Wildlife Sanctuary And Tiger Reserve In 2022, Periyar Tiger Reserve won the title of the best-managed tiger reserve among the 54 reserves in the country. This is a community-based ecotourism project. Also, it is home to Bengal Tigers, Indian Elephants, leopards, gaur, barking deer, mouse deer, and many other mammals. The sanctuary remains open from 6 AM to 7 PM. The entry fee to the national park is ₹45 for Indian adults and ₹15 for Indian children. For foreigners, the charges are ₹500 (adults) and ₹180 (children), respectively. 2. Elephant Junction Elephant Junction is the place to get up-close and personal with elephants in Thekkady. I am never in for the rides or the logging activities, as I know how these can literally ruin the lives of the adorable creatures. However, I enjoyed feeding them and watching them when they were taking a bath in the nearby stream. The safari park remains open from 8 AM to 6 PM, and the packages start from ₹700. 3. Chellarkovil At a height of around 1200 meters above sea level, with a beautiful landscape and waterfall, it is an important ecotourism hub. Due to the ecotourism project here, you will come across many huts, medicinal plants, and pathways. Moreover, from the God’s Own Balcony of the Chellarkovil Watchtower, you can enjoy a bird’s-eye view of the neighboring Theni and Kamabam. 4. Vandiperiyar At a distance of around 18 km from Thekkady, Vandiperiyar is a scenic hill and spice town in the Idukki district of Kerala. The beautiful Periyar River forms the lush landscape here, and it is also home to the Government Agriculture Farm and Flower Garden. This farm and flower garden feature a rich collection of roses, orchids, and anthuriums. Moreover, it has tea, coffee, and pepper plantations in abundance. Also Check: Natural Wonder: Top 11 Best Landscape Places In The World. Thekkady Tourist Places Offering Religious And Spiritual Experience The religious or spiritual vibe of Thekkady is not limited to designated temples. You will find the hidden and the most significant gems in a plantation town or at the top of a hill. 1. Ramakalmedu There is one famous saying about Ramakalmedu. It is the place where “the wind never stops.” However, around 40 km away from Thekkady, this mountain peak gets its name from the mythological legend of Lord Rama setting his foot on this rock. Also, once you reach the summit, you will find the Kuravan and Kurathy statues, the biggest in Kerala and inspired by local legends. It is a peaceful area, offering sweeping views of the Cumbum and Bodi villages on the eastern slopes of the Western Ghats. 2. Kurisumala Kurisumala, the tallest peak in Thekkady, means the “Mountain of the Cross.” This is a pilgrimage for Christians, who climb uphill with a cross. At the top, there is a peaceful monastery. Also, on the eastern side of this Kurisumala, stands Muruganmala. It has a Murugan temple, constructed by cutting a rock. 3. Mangala Devi Temple I reached the Mangala Devi Temple after a trek of around 11 km through the forest. Kannaki, the protagonist of the Tamil epic Silapathikaram, is the presiding deity in this 100-year-old temple. After facing betrayal at this place, she transformed into a divine figure and blessed all the locals here. Thus, she became famous as Mangala Devi, or the deity who brings blessings. Unfortunately, the temple was closed when I visited it, and it only opens during the annual Chithrapournami festival. 4. Peermede Peermede, around 44 km away from Thekkady, is a plantation town. However, I visited it after knowing it was named after a Sufi Saint, Peer Mohammed. The town still has the mausoleum of the saint and the summer palace of the Royal Family of Travancore. After visiting these historical and spiritual places, you can also explore the rubber, cardamom, and tea plantations here. Also, for some more adventure, you can trek to Kuttikanam or Thrissanku Hills. How Many Days Are Enough To Visit Thekkady Tourist Places? Plan Your Itinerary Three to four days are enough to visit Thekkady tourist places. Here is an itinerary you can follow for a comfortable, rush-free experience. DaysFocusLocationsDay 1Wildlife and Town•Periyar Tiger Reserve  •Elephant Junction ChellarkovilDay 2PlantationsVandiperiyar RamakalmeduDay 3Peaks and HeritageKurisumala and Muruganmala Peermede So, when are you planning a trip to Thekkady? Remember that October to March is the best time to visit this hill town. Read Also: What Are The Best Family Vacation Spots In The World? Here Are Our Favorites What Are The Things To Do In Unawatuna With Family? Ultimate Guide to Your Next Family Vacation in Israel

BY  Sibashree Sep 5, 2025

I just planned a road trip last month. It was a pretty bold step, and my daughter kept reminding me, “Mama, you will throw up again.” She was referring to an earlier road trip last year.  It’s hard to miss the allure of a long-planned road trip, especially when it’s about celebrating the post-exam fun with my daughter. But I do have motion sickness and nausea, giddiness, and throwing up are the common problems I face.  Thankfully, with time, I have learned how to manage motion sickness and still enjoy the ride.  So, in this article, I will break down how you can take control of your symptoms and get the most out of your trip. It begins with talking to your doctor and sharing your symptoms of motion sickness. Sometimes, these medications help to alleviate your discomfort.  Common medications include: Dramamine Meclizine Scopolamine Patches. For more details on how to manage motion sickness during traveling, continue reading below. Understanding Motion Sickness And How Treatment Works. Any treatment for motion sickness blocks the neurotransmitter associated with motion sickness. Here are some signs of motion sickness you must pay attention to.  Nausea Feeling Warm Sweating Vomiting Feeling Drowsy Stomach Unrest Salivating More Than Usual You can talk to your doctor and look out for more indications that it may be at work. How To Manage Motion Sickness When You Are On A Road Trip?  So, you are all set for the road trip. I usually start my trips in the morning, but you can start them at any time of the day.  Now, whenever I go out on a trip, I eat light. However, it does not mean that you have to start the trip with an empty stomach. Just have your usual staples and preferably something with a high carb quotient, low fat, and spices.  Then, drink enough water and take the medications. Now, I have my BP problems. So, I cannot start a day without it.  It’s time to start the car. However, there are some other important aspects of how to manage your motion sickness on a road trip.  So, here are the details.  1. Strategically Plan For Prevention Dress in lightweight clothing to offset feelings of warmth and overheating if you do experience symptoms.  Take a sweater with you if you do get cold, but stick to breathable, lightweight fabrics and footwear while you're traveling.. Sitting on the passenger side may make it more challenging to avoid seeing visual movement because of the wider windowscape you have access to from that seat. 2. Avoid Activities That May Exacerbate Symptoms Additionally, avoid activities that may aggravate your symptoms. Activities to avoid include reading, using your phone or other devices to watch videos, or scrolling. Do not engage in drinking or late-night eating the day before traveling to ensure you’ll feel healthy for your trip. Experiencing a hangover or poor digestion can easily exacerbate motion sickness symptoms. However, to keep your mind relaxed, you can always listen to your favorite road trip songs.  3. Get Good Sleep The Night Before When we don’t sleep well, it is harder for the body to regulate body temperature.  You may find yourself feeling overheated after a night of poor rest. Since feeling warm is already a symptom of motion sickness, make sure you get good rest the night before traveling to avoid worsening these symptoms.  Get to bed early and block out any lights that may interrupt your sleep cycle. Further, to calm your nerves and get a sound sleep on the day before your road trip, you can drink chamomile tea. It works for me!  4. Take Your Medications On Time Take the motion sickness medications recommended to you by your doctor to prevent the onset of symptoms as best as possible.  Follow the timing directions for your medications to get the most benefit before heading out on your road trip.  For example, prescription Scopolamine patches might be applied 30-60 minutes prior to traveling in order to work.  Talk to your doctor to determine when it's the best time to take your medications in order to manage your motion sickness. 5. Look For Balancing Visual Cues Looking at a stationary object as you travel can help your brain and inner ear find a constant understanding of motion, making you less susceptible to motion sickness symptoms.  If you do find yourself feeling woozy, rest your head on the back of the seat to promote physical stability.  You can help establish a greater balance by keeping yourself grounded in your seat. Close your eyes to reduce visual exposure to any changing movement in front of or to the side of you while in the car. 6. Take Short Breaks, Use Soothing Herbs, And Avoid Triggers I take short breaks throughout the trip to get fresh air. Furthermore, ginger and peppermints are my best friends to keep my stomach settled.  Caffeine is a big NO for me when I am traveling. Also, it’s better to avoid smoking and using devices on the go.  Moreover, I avoid wearing strong perfumes or using any strong odor in my car when I am on a road trip. This is my little secret on how to manage motion sickness on a road trip.  7. Take A Nap If You’re The Passenger. When I am not driving the car, I prefer to take a short nap. It may sound boring, but it works! If you can’t sleep, at least get some shut-eye by using an eye mask. Thus, your brain will get the signal of a consistent reality, and it will be easier for you to offset symptoms.  Get Road Trip Ready Medication Use of Peppermint, Ginger, and Lemon Eating Right Taking Short Breaks All these help to manage motion sickness on the go. However, your symptoms can be different from mine or vice versa. So, for medications and tips to alleviate the symptoms, you need a prior medical consultation.  Get road trip ready by doing all you can ahead of time to manage your symptoms. Read Also: Atlanta to Savannah: A Scenic Road Trip Adventure That You Can’t Miss! Thanksgiving Road Trips With Kids: Tips For A Fun And Safe Journey Essential Car Checks Before a Long Journey: Road Trip Ready