Top 10 Things To Do When You Visit El Salvador

BY  Barsha Apr 21, 2023

Who does not want to obtain the best prices on an airline? While most of us enjoy a crazy deal, finding the right one takes plenty of effort and time. You might subscribe to the basic idea that it is considered affordable to fly on specific weekdays. Or the fact that you can track multiple travel websites and applications to get alerted when prices change - enters Hopper flights! What if we tell you there’s one app that can accurately predict when to buy any particular ticket? This question led to the creation of the Hopper platform, a travel application that provides timely insights about booking flights at the best rates with the help of artificial intelligence - that way, you know when to spend your money and when not to do so. Here’s a deeper look at the platform and how finding cheap flights have become an easy affair. Exploring Hopper Flights: All That You Need To Know! While Hopper flights can prove to be a great help, the best part about the platform is it also enables users to find details about Car Rentals and Hotels, a little like Flightscanner. And today, we will talk about the Hopper platform in detail. So without wasting any time, scroll down and read about Hopper. The app is considered one of the best when it comes to finding affordable flights and hotels. As their mission statement goes, "spend less, travel better"! So when it comes to predicting prices and fares, the application is the best! People traveling on a budget will find this application quite efficient. Frederic Lalonde was responsible for creating the airlines in 2015 with the ex-vice president. You can download the application on both Android and iOS mobile devices. For a budget-friendly traveler, this application helps in booking within their expenses. What Is Hopper? Before you can google ‘Hopper cheap flights,’ let’s talk about what is Hopper. If you have traveled in the past, you will know that making advance reservations in advance can help you keep your costs down - but finding out when is the optimal time for booking a ticket is always a challenge. This is where Hopper flights come into the scene. Launched in 2009 with the primary focus of basically predicting the optimal time for booking the cheapest airlines for any specific trip. You will just need to put in your timing and location details - the app will simply provide information on the best time to book. Additionally, it will also let you know the waiting time, shares update via push notifications, and ultimately helps you to plan specific trips. But before you can google ‘flights Hopper’ and start planning the next trip, let’s find out how Hopper flights, or rather, the Hopper platform, does it. Hopper uses AI programming and proprietary algorithms for making price predictions for an entire year. The platform claims that its predictions have a 95% accuracy rate. Once you are ready to make reservations on the Hopper app, you can do it through its secure payment portal. Simply put, you can even add as well as save your credit cards and also track booking details with the help of the trips feature. In case you don’t want to book your Hopper flights then and there, you can always set up the watch. The watch keeps tans on your most searched flights and subsequently sends different notifications when rates change. How To Use Hopper? The Hopper flights review will be incomplete if we don’t explain how you can use Hopper. The app is available, fortunately, for both iOS and Android. Follow the steps mentioned below to find out how to use the Hopper app. Visit your Play Store or App Store and look for ‘Hopper.’ When you find the app, just click on ‘Install’ to first download and then subsequently install the application on your device. Once you have installed the application, you will find the Hopper app on your device. Open the app - when you will open the app, you will be asked either to create your account or log in. If you already have a Hopper account, then log in and start using the platform. However, if you don’t have an account, you will have to create one - you will have to follow the prompts for creating an account. Once you sign in, you can look for plenty of flight information. You can begin with the departing airport, the number of people who will travel, and destinations. Once you set the destination, you will obtain the calendar listing different color-coded fares - while green stands for the least expensive, orange for the next, and red for the most expensive. The Hopper Flights Review: Is Hopper App Legit? So, now you are probably wondering, ‘is hopper legit for flights?’ - you won’t find out until you try it out. But still, before you can book Hopper flights, stay tuned and check out some of the top user reviews of the same we found online. The application does help in predicting the prices of rentals, stays and flight deals. Overall, it is quite efficient with regard to covering the booking functionalities. the brand is competitive with other apps such as Skyscanner.com, and thriftytravele.com, justfly.com, and others. The application is legit, especially with the wide variety of services such as flexible travel services, price freeze, accurate price predictions and standalone trip protection. Further, you can access discount codes and coupons. The reason why I am saying the service is legit is because the business was founded by Frederic Lalondea. Goldman Sachs and CapitalOne back the business. Review By Eddie Duran: “First time using Hopper. It has been a good experience so far, flight rebooking because of a cancellation. The customer assistance was very helpful, except for constantly changing the representative. It took longer than expected. The new rep had to research the problem all over again. I chatted with 3-4 reps before finally getting rebooked. Other than that, each one was very helpful.” Review By Tebaliah Blackwell: “This app is very easy to use! My experience with this app has been less than amazing. They did not provide services after I paid for them, and when I eventually got "support," they just said it could not be refunded. I would recommend going directly through websites for flights or hotels or if you want to pay for "insurance" ????‍????” Review By Jennifer Coulson: “I had a reservation, and when I got to the place, they had no rooms available Hopper customer service was very helpful and understanding, and although it took over 24 hours to have everything taken care of, they booked me another reservation at a different motel and didn't charge me anything extra, and so I wanna say again thank you all at hopper for everything!! The only thing I definitely recommend is getting a 24-hour emergency contact number because it would be so much easier for your customers!!!” Pros And Cons Of Hopper Flights! The application is quite easy to use, be it in the form of a website or app! When booking hotels and flights, the process on this application is quite easy. The information is quite relevant and when you put the dates of your travel, you will find affordable prices and accordingly browse. On average, when you book the flights you can save up to 40% on each booking. When using the app, you will find that the application is quite accurate when predicting the rates of the flights. Monitoring the prices of the flights, sending insider tips and predicting airfare rates are quite easy to do! When you find the travel rates low, you can freeze the option, which is another benefit for the application. Later when you finally decide you can make the bookings and pay the freeze amount. One of the major complaints against Hopper flights especially when it comes to refund issues. The company tries to pay the refund via Carrot Cash instead of a direct refund. At times, customers have complained that the customer service has been hard-to-reach, non-responsive and poor! The issues arise from calls being not picked or responded to! The flights are at times unconfirmed leading to further issues. And It’s A Wrap! And that’s a wrap on Hopper flights. Of course, you can use Hoppe for booking your accommodation and car rentals - Hopper car rental or hotels is ideal for planning a round trip. So, what are your thoughts on using Hopper? And if you have already used the application, feel free to share your experiences of using the app in the comments below. Read Also: Aainflight Review- Login, Services And Travel Experiences Myenvoyair Review – Registration, Login And Benefits In 2023 Using Google Flights To Find Cheap Flights In 2023? All That You Need To Know!

BY  sagnika Oct 9, 2023

Have you heard about the Sea of Stars Maldives? Are you planning your honeymoon and looking for a starry night sky vibe? Please read the article to learn about the magical occurrence and its reason! What can be better than the glowing Island in the Maldives? One of the most beautiful natural wonders, the glowy beach is perfect for visitors and tourists to create a lifetime of memories. Maldives' Luminescent Secret: The Mesmerizing Sea Of Stars! There are reefs at the beach which show nature at its best! When the beach glows at night, it is a sight to see. It feels magical, especially because you will get privacy at the beach. In the article, I will be talking about why the Maldives Sea of Stars glows! People have still not crowded the place, so book the tickets to Maldives if you plan to travel somewhere this year. Read the article to learn about nearby places you can visit on the glowing Island! About Vaadhoo Island! Located in Maldives, Vaadhoo Island is a part of another island of Raa Atoll. The Island is quite small, with a population of 500 people! Due to the phenomena of glowing beaches or the Sea of Stars, the Island has become quite highlighted on the global tourism map. It was one of the best-kept secrets of the Maldives, but recently, it has become one of the most sought-after places for tourists worldwide! In 2022, the festive season of the Maldives was welcomed by plankton swarming everywhere! The phenomenon, "Redhan lun," is a powerful force of nature displayed across the Ocean, making the water glow! According to the ancient Maldivians, many stories and folktales respect and revere this phenomenon. The natives consider it an omen of power and majesty of the Sea. Even though the interpretation of the dazzling display, according to the Maldivians, is not as clear, it is quite visibly magical for both the natives and the visitors. The planktons run across the northernmost to the southernmost place of the beach! How Do You Visit The Glowing Beach? The Sea of Stars vaadhoo Island Maldives is well connected with different parts of Maldives; hence, reaching there is no issue! Male is the capital city of Maldives, and the distance between Vaadhoo Island and Male is 8 km! So, if you are questioning, where is the Sea of Stars located? You are booking a flight, check if it is landing at Velana International Airport, the main airport in Maldives! Vaddhoo Island is quite accessible from the airport as you can hire a speedboat, which will take approximately 15 minutes to reach! When you reach the Island, you will feel as if you have got paradise with its translucent water! The sun setting is another beautiful view you would forever like to keep as memories! It is one experience you must have on your bucket list if you are an offbeat traveler! What Is The Secret Of The Glow? The shining beach of Vaadhoo has a microorganism called plankton or phytoplankton! These microorganisms radiate under the Sea to glow a vibrant blue light; thus, at night, their glow makes the whole beach shiny and magical! The microorganisms are bioluminescent, and through a chemical process, they create light, making the whole Sea glowy and dreamy! These mysterious and unknown creatures create the natural phenomena of 'Bioluminescence.' It is one visual memory you want to save for the rest of your lives! Looking at the Ocean at night, it seems like all the stars are coming down from the sky, gracing the Sea and the beach! You can easily walk across the beach or swim in the water during this time. Worth it! You can try your luck in the Greater Male area, which is quite underrated. If you want, check out the Planktons; it is a beautiful place to visit at night! What Is The Best Time To Visit Maldives? The best time to visit Vaadhoo Island is during the summer months, between May to November. We are saying this because, during this time, the bioluminescent display is at its peak! People often think the time of the year matters when planning to visit the glowy beach! But it is the environmental conditions, along with the seasonal variations, that matter! To ensure that you check out the beautiful place, you have to calculate the optimal time to visit the beach. The environment influences the Sea of Stars during specific months! During the summer months, the population of the phytoplankton increases and thrives. Your chances of coming across these aquatic microbes increase during this time as a magical symphony of lights is created across the shoreline. Sea Of Stars: Instagramable Place To Visit! The intensity of the Sea of Stars during summer months increases as the bioluminescent dinoflagellates increase significantly. It is visual to watch at night, especially when the stars above and below create a celestial paradise for you! Imagine you visit the Sea of Stars in Maldives with your partner hand in hand, walking down the shore, or organizing a dinner for your little sister along with your parents on her birthday on the Vaadhoo beach. It is a perfect natural setting for the best people in your life and memories of a lifetime. Check out the instagram account @Vaadhootours, which has beautiful photos of the Sea of Stars! You can have a beautiful picture taken at the beach with stars above your head and below your feet. Rightly named the Sea of Stars, the aquatic microbes ensure their presence is felt! Pictures taken of glowing footprints or scrawls across the glowing sand are perfect pass time for children and even adults! The Sea then washes them away later, and with morning light, the blue fluorescent light fades away. Where To Stay When You Visit Vaadhoo Island? With the dark sky comes the light and the motion in the turquoise water of Maldives! The Ocean comes alive, which is otherworldly, so to check out the Sea of Stars, you need to book your accommodations close enough to experience the celestial glow of the water. I will tell you five places to stay for your vacation at Vaadhoo Island, and enjoy the heck out of your trip! Velassaru Maldives Want to experience the local culture? You have to book at the Velassaru Maldives, where luxury is at its best, along with the Gentle sand guiding you to the water's edge. Further, the spectacular view that you will be getting of the water from the property is incomparable. A tropical indulgence, Velassuru is the ultimate property, creating a perfect blend of nature and luxury! Services such as free internet, free breakfast, beach access, airport transportation, and canoeing make the whole deal worthwhile, with charges for rooms below $467.57! Embudu Village If you want something affordable, opt for Embudu Village at the South Male Atoll. The resort is situated on a private island which is 3 km long, so it is perfect for a stroll across the beach! It is the perfect idyllic natural hideaway if you want some alone time! The lush tropical vegetation, along with white beaches, offer you the ideal backdrop for a vacation. Services available in this 122-room property are airport transportation, baggage storage, spa, canoeing, internet, beach access, and bar! The charges of booking this property vary from $198.12 to $316.06 as it is one of the most affordable resorts available to enjoy the natural beauty of Maldives. There are rooms with private balconies on the pricier side! Taj Exotica Resort & Spa Maldives If you want to stay in one of the largest lagoons, this is it! The Taj Exotica Resort & Spa Maldives is an award-winning resort as they have created an alternative that combines nature and luxury. Water and beach villas are built amidst the largest lagoon in the Maldives! There are a variety of water treatment rooms along with world-class holistic treatment by Jiva Grande Spa! Charges for the rooms, suites, and villas vary between $683.25 to $893.95 with free high-speed internet, pool, and gym services. Further, you can go boating and have access to the beach and free breakfast! You can also access services such as books, music for the children, movie DVDs, and babysitting! Baros Maldives Based on 3971 reviews on Tripadvisor, Baros Maldives has been the best as they are rated 5 out of 5! With a shallow lagoon and marine life spread across the reef, this resort is located and the guests get the perfect tropical island experience. The villas are elegant, created with sandstone and timber, peacefully nestled among exotic blooms across the beach. Per night, they charge around $791.32 for rooms as there is a variety, such as suites, non-smoking rooms, bridal suites, and ocean views. Services include free high-speed internet, airport transportation, canoeing, a business center, free breakfast, a gym, and a pool for all guests! Club Med Kani - Maldives The resort is perfect for unwinding in the Maldives, within 2 km of swaying palms and powdery beach! They have all-inclusive services at the resort, so you can enjoy your stay along with experiencing some of the best underwater adventures, quite exhilarating. Per-night charges for the hotel rooms are $1282.34! Free services provided to the guests are free internet, outdoor play equipment for kids, canoeing, free breakfast, private beach access, a pool, and a fitness center. There are schools of tropical fish, snorkeling, and paddling across the shores that Club Med Kani Maldives Resort offers. There is a wide variety of cuisine, which will make your stay unforgettable! What Other Places You Can Visit From Vaadhoo Island? Apart from dipping your feet in the glowing Sea of Vaadhoo Island, there are other beautiful experiences that you can attain by visiting different places! On the Island, you cannot miss these natural events or experiences! Baa Atoll Biosphere Reserve It is the seventh-largest coral reef, with biodiversity shooting through the roof! You will see the plankton flowing through the coral reef, which maintains the food chain in the Baa Atoll Biosphere Reserve, thus sustaining 1200 species of fish. The total area of the coral reef is 139,700 hectares, including 75 Islands in Baa Atoll! Out of the 75, there are only 13 islands inhabited mostly by Maldivians, while there is only one Island with one tourist resort! A variety of aquatic and marine lives. If you look in the water, you will find some endangered species, such as Napolean wrasses, green turtles, tawny nurse sharks, and hawksbill turtles. There are mangroves across all the islands! Thilafushi: The "Rubbish Island" Maldives attracts 750,000 visitors annually, and this Island is paying the price of that as the rubbish produced by the tourists is all dumped, ditched, and piled like heaps of trash on the smooth white sand and tranquil blue water. The rubbing produced on a per-day basis is almost 3.5 kg! It was initially a collection of shallow coral reefs, but in 1992, the Male government decided to dump all the garbage here; thus, it has been since called the "Rubbish Island"! The land suffered severely from the 330 tons of trash. Then, the garbage excavators, migrant workers, and refuse freighters were used to handle the Island! Over the years, the Island has become hazardous while rubbish dumping has been stopped in 2011! It is a place you can check out if you are an environmentalist and want to make a study out of it. Keahole Point Blowhole During the winter months, you can check out Keyhole Point, located in Kailua-Kona town, in the western part of the Big Island. Spectators will be fortunate to see the mammalian blowholes, especially because not all are so organically and perfectly made! When the water rushes through the lava tube opening, which the low viscosity pahoehoe lava has created, the spouts of ocean water swell consistently, battering the rocks! Feeling Otherworldly Yet… Now that you know about the Sea of Stars Maldives, you must learn about some safety details! Bioluminescence is a natural phenomenon, so there is hardly any chance of getting hurt! Yet, considering the glowy water is an attraction for people, it can be an attraction for other animals and marine life predators. It is important to understand that even if you live in a resort, you must be careful when visiting the beach! Comment below about your plans to visit the glowing beach and why! Read Also: Portals To The Unknown: Exploring Natural Gravity Vortex! The Stairway To Heaven Hawaii: Hiking Adventure’s Hidden Gem Walking On Sunshine: Exploring The Magic Of Vietnam’s Golden Hand Bridge!

BY  Sibashree Sep 5, 2024

Is it about getting most of your travel credits? It’s time to check out the FintechZoom best travel credit card alternatives.  As I was traveling in July this year, the travel credit card I was using gave me a lot of hassle. Only a traveler stuck in a foreign land knows what a nightmare it is! The bonus policies were all over the place for me, and every time I wanted to redeem my award points, the hotels charged me a certain fee. I was angry and did not know why I earned those points!  However, as I returned home, I started exploring other options and found the Platinum Card® from American Express a feasible option.  Then again, a better option for me may not work for others. So, as a traveler, I felt that I should have a sincere discussion about the traveler-friendly options available.  The travel credit card you choose will decide your travel benefits and how many miles you gather. FintechZoom has suggested some of the most suitable travel credit card options. In this guide, we will delve deeper and determine the best options for you.  THIS IS Why You Will Choose FintechZoom Best Travel Credit Card Let me be as honest as a mirror for you! I am always skeptical about what financial solutions to trust, and I piss my partner off with endless questions as he has a better understanding of these things. Then again, he wanted me to learn things the hard way. So, he suggested that I explore the FintechZoom options.  FintechZoom is the best platform for choosing the best travel credit card because of its in-depth analysis and comparisons. Further, FintechZoom makes the most of the artificial intelligence (AI) technology to provide specific information based on accurate financial stats.  In addition, I was really impressed by the transparency of the platform, and the app offered easy navigation while I was exploring options.  THIS Is The FintechZoom Best Travel Credit Card  Here, I present the FintechZoom best travel credit card! I will keep it to the point and drive to your travel requirements.  1. Chase Sapphire Preferred® Card As I was exploring the Chase Sapphire Preferred® Card travel benefits, I found out that USA Today has called it the best travel credit card for “beginners and experienced travelers.” Indeed, the terms are pretty clear and transparent.  Also, my research said that in 2021, Chase was the largest credit card issuer based on market share. So, there is enough backing to go by the FintechZoom suggestion.  What You Get From The Chase Sapphire Preferred® Card The table below explains the benefits of the Chase Sapphire Preferred® Card.  Welcome Bonus60000Flexible Point Transfers* 14 Airline or Hotel Partners (Or you can redeem through Chase Travel℠ at 1.25 cents each.)Travel Purchase through the Card5x Reward PointsDining3x Reward PointsAll Other Travel Purchases2x Reward PointsAnnual Hotel CreditsUp to $50Points Worth 25% More When Booking Travels (For example, for 10000 points, you will get $125 as cash back or gift cards)Yearly Bonus10%Repay Eligible PurchasesUp to 24 Months Without Interest (Purchase of $100 or More)Complimentary Travel Protections$10,000 Per Person and $20,000 Per Trip (Against non-refundable, pre-paid travel expenses when the trip is canceled or interrupted)Purchase Protection Benefits $500 for Each Item and $50000 for Every AccountForeign Transaction FeesWaived OffReferral PointUp to 75000 a Year on Successful Referrals (15000 Points on Each Referral)  However, I found two downsides of the card. The $95 annual fee is a little bothersome. Also, the “21.49%-28.49% variable APR” is high.  * Point transfers can occur among 11 airlines and 3 hotel partners on a 1:1 basis. So, there will be no transfer fees. Marriott, Hyatt, United Airlines, Air Canada, and Air France are some of the prestigious partners for this point transfer benefit.  2. The Platinum Card® from American Express Platinum Card® from American Express is celebrating its 40th year. So, you will get many years of trust and safety when you pick this one. Further, with this best travel credit card, you will get access to airport lounges, and as I have started using this travel credit card, I am already in love with the car rental benefits.  Even though the $695 annual fee is quite high, it has offered me more than $1500 in benefits and values. For me, it is a suitable option as I travel quite often. Honestly, the high annual fee can be justified only when you are using the card frequently. “No other card comes with as much perk potential as The Platinum Card® from American Express (terms apply, see rates & fees). If you travel frequently and want to do so in style, this card deserves a place in your wallet. However, this card is best for urban fitness buffs, frequent travelers, high-end shoppers and those who want top rewards on flights and premium accommodations. If you don’t fit the profile, justifying the $695 annual fee might be a stretch.” - Forbes This Is What You Get From Platinum Card® from American Express Learn the American Express Platinum Card® benefits from the table below.  Membership Rewards80000 (After spending $8000 on “eligible purchases in the first six months of the card ownership.)Foreign Purchase Transaction Fees NoneFlight And Prepaid Hotels Booked through the Card5x Reward PointsOther Purchases 1x Reward PointsAirline Free Credit Up to $200CLEAR® Plus Membership$199Global Entry or TSA PreCheck® Application Fee CreditUp to $85Hotel Benefits Up to $200Digital Entertainment CreditMaximum $240Equinox Credit $300Cellphone ProtectionUp to $800 for Each Eligible Card Account Further,  British Airways Avios and Air Canada Aeroplan are some of the prestigious aviation partners of this travel credit card. Also, among the hotel partners,  Marriott Bonvoy and Hilton deserve a special mention.  I am so proud to have chosen this card!  3. Capital One Venture Rewards Credit Card The Capital One Venture Rewards Credit Card offers an easy and transparent reward program. Here is what you get with this best travel credit card. Unlimited 2x reward points on every purchase 75000 sign-up bonus on a $4000 purchase in the first three months 1,300+ airport lounges access So, overall, this is a card for travelers who go on a trip twice or thrice a year and prefer simple terms.  4. Citi Premier® Card The Citi Premier® Card has great rewards for travelers. You can earn 3x reward points on air travel, hotel booking, and gas station usage.  You have to visit the ThankYou® Rewards program to redeem your reward points. Further, you can transfer the points to the airline partners of the travel credit card for added benefits.  Things No One Told You About Choosing FintechZoom Best Travel Credit Card FintechZoom’s selections are great, and now you have better options. However, to choose the best travel credit card for you, you will have to abide by the following smart tips.  Earlier, I was foolish not to think of these aspects, and I don’t want you to make the same mistakes.  Consider Your Travel Habits You must keep your frequency and expense of traveling and the benefits a card offers on purchases. Further, be careful about dining, lodging, flight booking, and car rental benefits. These are the things that cover the majority of our travel expenses, right?  Know the Sign-Up Bonus When you get a travel credit card, know the minimum amount you need to spend to get the sign-up bonus. It is crucial to get the sign-up bonus if you want to increase your rewards balance.  Further, make sure that the minimum amount you need to spend for the sign-up bonus is within your budget.  Look at the Annual Fee Is your travel credit card waiving off the annual fee for the first year? Or does it offer annual credits?  These are some of the factors that you need to consider to get the best travel credit card. Also. ensure that the perks and rewards of your card are more than the annual fee you pay.  Know About The Foreign Transaction Fees Benefits Foreign transaction fees are bothersome for international travelers. So, waiving foreign transaction fees is crucial if you travel to other countries frequently.  Flexible Redemption Options Flexibility and versatility in redemption options are important while using a travel credit card. The best one will allow you to transfer points to hotels and airline partners.  Of course, the option of redeeming your points as cashback or gift cards is always available.  FAQs About FintechZoom Best Travel Credit Card 1. What makes FintechZoom’s travel credit card recommendations reliable? FintechZoom is famous for its objective and accurate reviews. Further, FintechZoom has reviewed factors, such as sign-up bonuses, redemption points, travel benefits, and annual fees, to suggest the best travel credit cards for us.  Also, the FintechZoom travel credit card suggestions cater to all types of travelers and their different requirements.  2. Can I have more than one travel credit card? Yes, you can have more than one travel credit card. Each card comes with its unique reward redemption benefits and bonuses.  If you are an aware user, you will know the perks of each card and which one will be the most suitable for the type of travel expenses you are making now.  So, use your cards strategically to optimize your travel benefits and earn more points.  3. How can I maximize my travel rewards with the FintechZoom best travel credit card? You can follow simple tricks to optimize your travel credit card benefits.  Know and use the sign-up bonuses. Pay your credit card bill in full and final at the end of every month. Know and transfer the transfer points and transfer them to travel and airline partners for optimized benefits.  4. Are there any downsides to using the FintechZoom best travel credit card? Yes, some travel credit cards can have downsides in the form of high annual fees and APR. Also, the interest rates of these credit cards increase in leaps and bounds if you don’t pay the monthly bill in full. Therefore, you have to be mindful of your financial state and control your spending habits before you apply for a credit card.  Also read Why Include Whale Watching In Your LA Itinerary. Traveling On A Budget: Tips For Affordable Adventures. From Cocktails To Kickflips: Must-Try Activities In San Diego.