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BY  Abdul Aziz Apr 11, 2022

Marketers today rely on videos to showcase their products or service to the audience. More than 80% of the internet audience is now spending billions of hours watching videos. And, eyeing this trend, search engine giant Google has modified its algorithm to prioritize the video content. According to a study, videos come in 52% of Google keyword searches, and more than 80% of these search results are derived from YouTube. Therefore, video marketing is not visually appealing, but they are perfect from the SEO point of view. Therefore, videos have become the main aspect of marketing, replacing the conventional marketing tricks. According to marketers, videos are much more effective than texts and images. They simply provide a sense of practicality to the viewer, and it will be easy to convince them after watching an introductory video of any product or service. That's the abject for selecting video as the prominent marketing tool for the travel business Marketers find many reasons to trust videos to promote their travel business. A few of the important reasons are mentioned below. Prime Reasons for Using Videos in Travel Business 1. Videos offer effortless engagement Using video content for marketing allows businesses to tap into a huge audience. Videos eliminate reading requirements, and travelers find it easy to view a video rather than spend hours reading texts. Since videos are replacing the conventional marketing techniques, that doesn't mean the value of the texts and images has decreased. Still, they are valuable to describe any specific location or its outstanding features. Videos arrest the viewers' attention, and that is the best part of promoting the travel business. 2. Helps to increase the visibility of the brand A video can be heavily edited and customizable. They can be made to intensify the viewer's emotion and yield the best result for the travel industry. Engaging video contents are effective in influencing the decision-making process. Plus, when you publish a catchy and informative video on your timeline, not only will it grab appreciation from your followers, but they never hesitate to share that with their circle. Due to this feature, marketers never hesitate to invest thousands of dollars in making commercial videos. 3. Better click-through-rates Call-to-Action or CTA is one of the finest features that drive viewers to land on your travel website directly. It provides a passage to view and features of the travel agency. The website and the While creating the video, ensure to include CTA in the video so that you can allow the travelers to go to the next point once the video is over. CTA is the key to video promotion, and it enhances engagement with your audience and improves click-through rates. 4. Videos are suitable for all the occasions If you want to introduce any new tour, then creating a video on that specific topic is the best way to let your audience know about that. You can insert new information providing fresh highlights or the current one. It is also possible to introduce the travel team or an interview with a client who has already availed of your package. This kind of inclusion will make the video a real one. 5. Higher email click-through-rates Videos are attractive, and inserting the word video means it will attract the viewer's attention. The same thing applies to email marketing. When you insert a video in the email, chances are the audience will open the email and read what you have put there. That means inserting video will drive more traffic to the website, and once the traffic flow grows, the chance of conversion also grows simultaneously. How to Use Video to Drive More Conversions in the Travel Business? Here is how to use video to convert viewers to potential customers for your travel business. 1. Create Engaging video content Creating videos is the finest way to engage the audience. You can try to create amazing videos using an online video maker tool. Making use of these tools can be quite beneficial for marketers as these tools are very versatile and customizable due to their easy-to-use features. Their uses and benefits are endless for a brand. Once the audience starts to believe in the brand through these original videos, the business is bound to grow. You can post this video on social media channels to draw maximum attention. If you have any website, then upload these types of videos on them, and in this way, the viewers will get an overall idea regarding the brand and the proprietor. 2. Virtual meeting with clients  Virtual meetings are a fun way to improve the engagement with the clients, especially for the people who are planning a group tour. Keep the meetings as simple as possible so that the clients will feel easy to interact with you openly. If the client is not planning anything to travel anywhere, ask about the future planning. This is the right way to concrete the relationship that ultimately delivers the best result to the travel business. 3. Share HD quality destination videos If you are planning to launch any travel package based on any specific location, then before that, share a few quality videos regarding that destination. These videos can also be added to proposals you create for the clients. This is a fun and interactive way to showcase the beauty of the destination they probably want to travel to in the future. 4. Insert videos in the client's proposal To gain the customer’s trust, it is the best way to embed videos in the proposals. The videos can be based on the destination, hotel, and tour. This is why many marketers today use videos while preparing clients' proposals. 5. Happy hour with clients If you have something special to share with your clients, arrange a happy hour. Fix a time where everyone can join and discuss the special feature or plan with your loyal clients. In this session, you can also take a couple of questions from the clients and answer them directly during the session. Virtual meetings are cool since you can meet with your loyal clients anywhere without barriers. 6. Creating a travel vlog Travel business can be thriving when more and more people travel to their favorite destination. If they don't know the destination and the details available there, they won't step out of their comfort zone. To inspire them to travel, you should create travel vlogs. These videos don't need any fancy film production techniques, but they must be simple and interactive. Make travel vlogs on these topics: Walkthrough tour Hotel room tour Vlogs are based on the delicacies and foods in the restaurants. Videos that record the part of the tour Assembling multiple clips to prepare a complete video highlighting the best features of the destination 7. Share travel tips through the videos Few people want to travel, but they have a lack knowledge of how to prepare for it. If you are leading a travel business, then create informative videos regarding how to prepare yourself for travel. Giving the ideology in the form of travel tips it's going to lead to a positive impact on clients or visitors. Making videos on packing tips, food, and beverage selection, clothes to carry, and accessories that help during the travel is a fantastic idea to improve engagement with the audience. These videos also draw a positive impression from the audience that directly impacts brand value. 8. Drive more sales by video greetings Video greetings are innovative ways to drive more sales towards your travel business. You can record a quick 1-2 minutes greeting video for your client and send it to him. Thank him for accepting the proposal and wishing for a better travel experience in the video. These are the ways that draw more attraction and brand loyalty from the customers. Preparing these videos is also simple, and there is no need to invest heavily while creating them. 9. Make question-answer videos Question-answer sessions are best to improve the engagement with the clients. Brand loyalty is the best thing that delivers long-term results from the clients, and this is why you should spare some time to make a Q&A video. Take questions from the comments and answer them by naming the person. In this way, that person will feel privileged and loyal forever. 10. Create "how-to" or demo videos Share videos with your followers describing any unique recipe they can cook in the home. Describe the steps of the recipe and make it visually appealing. Once you create and upload it to your social media accounts, it will attract maximum attention from the audience. Conclusion Video is the most powerful marketing tool now. Using the right video marketing technique in the travel business will surely drive more leads to the brand. Read Also: Top 5 Travel Tips For Your Next Trip To China 5 Fascinating And Fun Travel Destination Ideas In Africa For Vacation Top 10 Scenic Snowflake Cities In The U.S. To Travel To This Winter

BY  Sibashree Dec 18, 2024

Year-round sunshine and a pleasant weather condition make Austin the hub of outdoor pursuits. So, from hiking and biking to visiting the best parks, you have a lot of unique things to do in Austin Texas.  Also, you must not forget that Austin is home to the Circuit of The Americas. It is the venue of the  Formula 1 United States Grand Prix. So, Austin is the place if you want a good mix of adrenaline rush and quiet retreat in nature.   Moreover, tourism is in the soul of Austin. No wonder that almost every renowned platform like Forbes, Money Magazine, or the US News and World Report considers Austin one of the topmost places to sell for tourism. So, do you also want to explore the things to do in Austin Texas? Here is your Tour and Travel guide.  Unique Things To Do In Austin Texas (Including Free Activities While Traveling On A Shoestring) Spring (March to May) and Autumn (September to November) are the best seasons to visit Austin. You can expect a mild temperature in these seasons, with temperatures recorded around 70 degrees F. Avoid visiting Austin in the summer. The temperature shoots up to 90 degrees F, and the high humidity in the air makes it even more uncomfortable.  Nevertheless, when in Texas, you must not miss the following activities. 1. Visiting The Zilker Metropolitan Park The Zilker Metropolitan Park is located on the banks of the Colorado River. This 350-acre space is a great space for strolling. Here, you can also take a dip at the Barton Springs Pool.  Moreover, the Zilker Metropolitan Park is the venue for some of the most happening events in the city. It hosts the ABC Kite Fest and Austin City Limits Musical Festival.  2. Hiking And Biking At Ann And Roy Butler Trail Are you looking for free things to do in Austin Texas, and want to spend some time in nature? You must visit the Ann And Roy Butler Trail for biking and hiking. The trail leads you to Lady Bird Lake.   It is also a popular place for running and walking for the locals.  The trail has a 1.3-mile boardwalk, and from here, you can enjoy the most amazing views of Downtown Texas. Moreover, the highlights here are the zinc belts featuring the lyrics of the most famous songs of Texas.  The fountains and scenic overlooks further make this place perfect for complete relaxation. Also, when you are at the Ann And Roy Butler Trail, you can see the Austin bats. Austin is famous for these nocturnal creatures and it is the biggest habitat of bats in the entire North America.  3. Planning A Visit To Texas Capitol If you are traveling on a shoestring and want to explore the best things to do in Austin Texas, a visit to the Texas Capitol is a great idea. It is free of cost, and you can explore the entire area in one to two hours. In 1986, the Texas Capitol became a National Historic Landmark. Further, it has secured a place in the National Register of Historic Places. The Texas Capitol is engineered with Texas granite and is even taller than the US Capitol in Washington DC by 14 feet.  Today, the Goddess of Liberty statue at the top of this dome is made of aluminum. The earlier statue was made of zinc and it was replaced during the massive restoration work in the 1990s.  4. A Free Visit To The University Of Texas In Austin A visit to the University of Texas in Austin is a must if you are looking for free things to do in Austin Texas. The Moody Center here is a popular venue for concerts and is widely visited by residents and tourists. Do you want to watch a grand Broadway show? You can catch a show at the Bass Concert Hall. The Bass Concert Hall even hosts small traveling acts.  However, to have the most maddening experience here, you have to visit the Darrell K. Royal-Texas Memorial Stadium. It can accommodate over 100000 visitors and the open-air setup resonated the cheer on the days of UT football games.  5. Watch The Austin City Limits Live At The Moody Theater https://www.instagram.com/p/DAByJSizAU9/ Are you a fan of The Austin City Limits? You must plan a visit to the Moody Theater. In the history of American Television, Austin City Limits is the longest-running musical series.  Before you catch a live screening of the series at Moody Theater, you can also take a tour. The tour starts from 11 AM from Monday to Saturday and continues for 90 minutes.  6. Spending Some Time By Lake Travis There is no dearth of natural wonders in Austin, and Lake Travis is surely one of the most prominent among them. Its shoreline is 271 miles and it has a length of 64 miles.  Lake Travis is created by taming the water of the Colorado River with the Mansfield Dam. You can take a drive along the dam to assess the vastness and beauty of this lake.  Furthermore, you can stop by the Mansfield Dam Park on the way. It is a beautiful place for a lot of outdoor pursuits. You can enjoy swimming, scuba diving, and hiking here.  Moreover, the sunset looks most beautiful at Lake Travis. So, it is called the “Sunset Capital of Texas.”  7. Visiting The Circuit Of The Americas https://www.instagram.com/p/DCsQW_juS8a/?hl=en&img_index=1 If you are in Austin in October and are a Formula 1 fan, you must visit the Circuit Of The Americas (COTA). It hosts the United States Grand Prix Race every October. Attend this event to experience the most beautiful fusion of light and speed. With the crowd going crazy in the stadium for their favorite teams and racers, the ambiance becomes electric during the race. The racing track also has the Germania Insurance Amphitheater. It’s the largest venue for outdoor concerts in Austin.  Moreover, you can visit the COTA tower here and reach the observation platform for a Hawkeye view of the racing track below and the entire surroundings. The ticket will cost you around $35. Are you looking for more unique things to do in Austin Texas? You must plan a visit to South Congress Avenue, Blanton Museum of Art, and Sixth Street.  Also read Why Include Whale Watching In Your LA Itinerary. Traveling On A Budget: Tips For Affordable Adventures. From Cocktails To Kickflips: Must-Try Activities In San Diego.

BY  Ankita Jun 26, 2023

Are you searching for the best national parks in New Mexico? If your answer is yes, then you have reached the right place. There are many breathtaking vistas in New Mexico. It is in the Southwest region of the United States, yet tourists generally ignore them. The state is also home to the Rocky Mountains, and the Rio Grande. It is a variety of vivid canyons, cliffs, and caves in addition to its stunning but harsh desert landscape. If you are planning to visit the state, you need to check out some of the best national parks that are located in New Mexico. If you don't know which one to begin with, you might just find his blog to be of help. Keep reading this article till the end to learn more… Top 10 Must-Visit National Parks In New Mexico In 2024! You can tour the magnificent archaeological sites that the Ancestral Puebloans left behind at several locations. It provides a fascinating look into the cultures and individuals who have influenced the state. They are protected as a component of the nation's parks and monuments. With so many facets and breathtaking beauty on display, New Mexico more than lives up to its moniker as the "Land of Enchantment." And what better way to explore them than the national parks in New Mexico! Here are the best national parks in New Mexico that you need to visit at least once in your life. If not in the year 2023! 1. Aztec Ruins National Monument The captivating Aztec Ruins National Monument, which is next to the little city of the same name, is tucked away in the state's northwest. It has been guarding the ruins and remains of a fascinating prehistoric pueblo, thought to have been constructed about a thousand years ago, since 1923. This magnificent archaeological monument has over 400 rooms to explore, with its Great Kiva unquestionably the standout. American settlers mistakenly credited it to the Aztecs. Visitors can enter a duplicate that has been meticulously recreated in order to see the real ruin's glorious stonework. You can also view it as it was in its prime. The museum at the National Monument is definitely worth visiting. Especially if you want to learn more about the history and culture of the Ancestral Puebloans. There are lots of eye-catching exhibits and artifacts there. 2. Carlsbad Caverns National Park Carlsbad Caverns National Park comes in second on the list of the top national parks in New Mexico. The fascinating Carlsbad Caverns National Park is located in the southeast of the state, not far from Texas. It is a remarkable location with more than 119 caves, the greatest and most impressive of which is Carlsbad Cavern, its show cave. Although the state of New Mexico is breathtaking from the outside, Carlsbad Caverns National Park is home to at least one subsurface natural wonder. Carlsbad is far from anything else in New Mexico. It is situated on the border with Texas, is well worth the trip. The Big Room is a natural chamber that is 4,000 feet long, 625 feet wide, and 255 feet high. It is the third-largest cave chamber in North America and the seventh-largest in the world. Carlsbad is covered in limestone that an old coral reef deposited. Intricate and enormous, Carlsbad is home to tens of thousands of rare cave formations. It includes stalagmites, stalactites, cave pearls, flowstones, cave crystals, and underground lakes. Visitors have the option of taking a ranger-led expedition into one of the less popular caverns. They can also explore the well-lit tunnels on their own. The half-day Hall of the White Giant and Spider Cave trips are not for the claustrophobic. But the King's Palace and Left Hand Cave tours are appropriate for kids and beginners. The closest established campsite is in Guadalupe National Park, which lies across the Texas state line. Camping is permitted in the park's wilderness. 3. El Malpais National Monument The state's westernmost national monument, El Malpais, is where a sizable volcanic field may be found. It is situated in a remote but breathtaking area just off Interstate 40 and is full of cinder cones, lava flows, and rock formations. Its barren, devastated, and lava-scarred areas, which are a part of the Zuni-Bandera volcanic field, seem to continue on forever; the most recent flow occurred there about 3000 years ago. There are several amazing lava tubes for visitors to explore, some of which are home to shimmering ice caverns, tucked away among the isolated and rocky remnants. El Malpais' immensely varied volcanic scenery provides solitary pursuits, leisure, and adventure. Unbelievable geological phenomena like lava flows, cinder cones, lava tube tunnels, and sandstone bluffs are just a few to explore. People have been adjusting to and living in this unique terrain for decades, despite what some may perceive as a barren setting. 4. El Camino Real de Tierra Adentro National Historic Trail In all of the United States of America and Mexico, El Camino Real de Tierra Adentro is revered as a historic path for trade and cultural exchange. Trade and travel along this path influenced the settlement and growth of the larger Southwest and changed the lives of individuals and communities. In addition to helping to break down barriers between cultures and improve the lives of those who live along El Camino Real de Tierra Adentro, the designation of this route as an international historic trail honors the connections and interactions that have existed between American Indian, Mexican, Black, Spanish, and other European cultures both historically and currently. The aims of El Camino Real de Tierra Adentro were varied. Many of its users participated in the lengthy mission of the Spanish empire to convert American Indians to Christianity. However, the road was home to a wide variety of personalities; those traveling north included settlers, priests, and newly appointed officials; those traveling south included retiring officials, friars, traders, enslaved Indians, prisoners of war, and convicts. The path was also a key route for trade, serving as a conduit for the exchange of products and knowledge. Each of the thirty-two waggons in a typical caravan along the road was pulled by eight mules and could hold around 4,000 pounds of freight. Most caravans also carried other livestock like cattle, lambs, goats, burros, and poultry. The freight included private goods, correspondence, mission supplies, and royal decrees. Between El Paso, Texas, and Santa Fe, New Mexico, the El Camino Real de Tierra Adentro National Historic Trail stretches for 404 miles; the historic trail continues all the way to Mexico City. Along the entire length of the trail into Mexico, there are museums, historic sites, churches, and remnants of the old trail. 5. Fort Union National Monument The territorial-style adobe remains of the greatest 19th-century military fort in the area are exposed to the wind. There is a broad valley of short grass prairie among the swales of the Santa Fe Trail. Fort Union served as a catalyst for political and cultural change in New Mexico and the Southwest for forty years. It happened from 1851 to 1891, whether those changes were wanted or not. North of Watrous in Mora County, New Mexico, is where you'll find Fort Union National Monument, a part of the US National Park Service. On June 28, 1954, the national monument was established. The site includes the remains of the third fort as well as the second of three forts that were built there starting in 1851. A network of ruts from the Mountain and Cimarron Branches of the previous Santa Fe Trail is also discernible. From a self-guided tour and a much interpretive trail where the guides take the visitors through the fort, to a short 0.5-mile walk with a special focus on some parts of the fort, the tourists can have it all here! The Fort Union National Monument opens at 08:00 a.m. in morning and stays open till eight in the night. You can visit this place on Saturdays and Sundays. 6. Bandelier National Monument Another of the region's top archaeological sites, the magnificent Bandelier National Monument, is located not far from Santa Fe. It is located on the Jerez Mountain slopes and has a tonne of amazing wilderness, as well as various Ancestral Puebloan sites scattered throughout its picturesque surroundings. It was established in 1916 and now preserves some of the state's most stunning, reachable, and substantial cliff homes. Visitors can explore caves, kivas, and ceremonial structures utilized by the Ancestral Puebloans for generations in Frijoles Canyon's magnificent peach-colored surroundings. There are Petroglyphs and rock art too. Even though it is the most well-known and picturesque location in the park, there are many more amazing things to see across the national monument, with delightful wildlife, landscape, and views everywhere you look. It also boasts a fantastic museum that displays ancient artifacts and finds from archaeology. 7. Chaco Culture National Historical Park Northwest New Mexico is home to the fascinating Chaco Culture National Historical Park, one of the most significant and magnificent pre-Columbian cultural sites in the whole United States. It is one of the best national parks in New Mexico. Its expansive site, located within the Navajo Nation, safeguards a large number of historically significant pueblos. Pueblo Bonita, built between AD 900 and 1100 from pieces of sandstone that have skillful placement. It was once the hub of Puebloan culture and trade. The ruins of several "great houses," and other smaller structures are there all across the starkly gorgeous Chaco Canyon. Many of these are aligned with the sun's and moon's light and shadow patterns. In the wake of a protracted drought in 1130, everyone left their homes. A network of old roads known as the Chacoan Roads connects the Chaco Culture National Historical Park to a number of formerly prosperous desert settlements. After visiting Chaco, go 75 miles north to the Aztec Ruins National Monument. It is a first-come, first-served campground at the end of a 21-mile dead-end dirt road. Here you will see another magnificent grand house and a recreated underground ritual space called a kiva. The backdrop is equally stunning as the extensive archaeological sites, which are fascinating to investigate. The barren desert steppe has enormous mesas and stunning buttes. Visit the museum at the site before leaving. Learn all there is to know about the Ancestral Puebloans who once lived in the dry area. 8. El Morro National Monument Imagine how refreshing it would be to reach water after days of sand-filled journey. El Morro (the headland) was a well-liked camping area for hundreds of years. This is because of a dependable waterhole concealed in the base of a sandstone bluff. Over 2,000 signatures, dates, notes, and petroglyphs are here from prehistoric Puebloans, Spanish, and American travelers. Make a pit stop at the El Morro National Monument while traveling. Two paths are there at El Morro National Monument. To select the path that's best for you, stop by the visitor center and speak with a ranger. The tourist center is where all routes start and end. Only when the visitor center is open can visitors access the trails of El Morro National Monument?. It is necessary to start hiking the Headland Trail by 3:00 PM. Before 4:00 pm, hikers who want to complete the Inscription Loop must start. Let me give you some advice if you intend to visit the El Morro national park and want to know what to do there. On the Headland Trail, you can go hiking. The Inscription Loop is part of this 2-mile track, which also leads to the top of the El Morro bluff. With a 224-foot elevation climb, the course is somewhat challenging. You can trek the Inscription Loop by taking a shorter trail. You can walk the half-mile trek to the pool You will pass through hundreds of Spanish and American inscriptions and ancient petroglyphs. The looping, half-mile asphalt trail is wheelchair accessible with some help. If you only have an hour or so to spend at the park, this is a fantastic option. It must begin at 4:00 p.m. at the latest. 9. Manhattan Project National Monument The Manhattan Project was a groundbreaking, top-secret government initiative during World War II that saw the United States race to create and use the first atomic weapons before Nazi Germany. One of the most significant historical moments of the 20th century was the American employment of these weapons against Japan in August 1945. The project gave birth to the nuclear era and left behind profound impacts, still felt today. Three key places across the nation served as the birthplace of the Manhattan Project: Hanford, Washington; Los Alamos; and Oak Ridge, Tennessee. The villages created to house the Manhattan Project personnel were private businesses and enterprises under contract with the project. Every community transformed into a hub of activity with theaters, shops, schools, hospitals, parks, and community gathering spaces. The population of Oak Ridge had increased to roughly 75,000 by 1945. Richland, a Hanford Site bedroom suburb, witnessed an increase in population to 15,000, while Los Alamos had an increase to 6,000. 10. Kasha-Katuwe Tent Rocks National Monument Less than an hour south of Santa Fe, Tent Rocks offers slot canyons, strangely beautiful rock formations, and breathtaking views—everything you could desire in a desert hike. Before opening up beneath the 100-foot conical hoodoos that give this national monument its name, the three-mile trail's first half winds through a slot canyon so narrow you can touch the walls on both sides. From there, the trail switches back up to the top of the mesa for a commanding view of the Jemez Mountains and the Rio Grande River Valley. In the Keresan language, Kasha-Katuwe translates to "white cliffs." The people of Cochiti Pueblo speak it, which also co-manages the monument. An eruption gave birth to the volcanic tuff that formed the white cliffs, hoodoos, and Slot Canyon. Tent Rocks does not allow camping and the route is only open during the day, although the Cochiti Lake recreation area is close by and has built campsites. It makes for a wonderful day excursion because it is a short drive from old Santa Fe. Wrapping It Up! In case you were searching for the best national parks in New Mexico, I hope that this log has been of much help to you. If there are any other queries related to the same, feel free to let me know. All that you need to do is scroll down till you reach the bottom of the page, then leave your comments and queries in the box below, And I will be there to answer them all for you! Read Also: Top 12 Montana National Parks You Must Visit In 2023! A Guide To National Parks In Georgia – Latest Guide Top 10 National Parks In Oregon That You Need To Explore 7 Best National Parks In Ohio You Should Know Before Going