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BY  Abdul Aziz Nov 22, 2023

Scotland's second city, long eclipsed by sophisticated, tourist-heavy Edinburgh, has been quietly demonstrating that it's anything but second best. Glasgow has won many accolades for its culture. From the street art-filled east end to Rennie Mackintosh's architectural achievements (except for the tragically destroyed School of Art). Are you eager to visit the hippest city in Scotland? Everything you need to know is right here. Here are the mandatory things to do in Glasgow. Things To Do In Glasgow Glasgow in Gaelic stands for “dear green place.” And to no surprise, Glasgow is as green as it gets. It houses more than 90 parks and gardens that are woven through the city’s landscape. The Glasgow Botanical Garden is home to the largest plant collection in the UK. Here are some of the best things to do in Glasgow. Don’t miss out on your next trip. George Square George Square awaits everyone landing at Queen Street Station. It aids in the orientation of newcomers in the city center and is a constant site of protest and joy. George III is absent from the square. Enraged cotton and tobacco lords had monuments of him pulled down one after another. It happened ever since he lost their lands in the American War of Independence. Instead, the adjacent area known as Merchant City is booming these days, offering a ton of Glasgow activities. It also has a vibrant nightlife and boutique shopping. From that point on, Sauchiehall, Buchanan, and Argyle streets come together to form the Style Mile, a retail district. West End The city's famed West End houses opulent parks, incredibly elaborate Glasgow University buildings, and the ever-popular Kelvingrove Museum. It has everything from Salvador Dali's artwork to Glasgow's master architect and polymath Charles Rennie Mackintosh. The artwork feels like it belongs in a different universe. River Clyde It is difficult to visit Glasgow without spending some time on the banks of the River Clyde. It is where the superb Riverside Museum and the restored Tall Ship Glenlee are located. The SSE Hydro is close, but you can check out King Tut's Wah Wah Hut or the storied Barrowlands Ballroom. It is where Oasis first appeared. Art Museums The legacy of Rennie Mackintosh, Glasgow's poster child, is deeply ingrained in the city. You might spend an entire vacation simply strolling down a path of his creations. Many additional Mackintosh artifacts can still be seen. However, the beloved Glasgow School of Art is now recuperating from a series of devastating fires. Visit the House for an Art Lover, have tea at Mackintosh at the Willow, or go to The Lighthouse. The Mackintosh Interpretation Centre honors the life and career of the architect. Don't miss the opportunity to see the expansive city views from the observatory of the Water Tower from The Lighthouse. When the tower was first constructed, it had a functional dovecot. The carrier pigeons were employed to bring the Glasgow Herald journalists the afternoon sports scores. If you can escape Mackintosh's hold, there are still a lot of other cultural boxes to check. Behind an outstanding neo-classical façade, the Gallery of Modern Art (GOMA) houses works by Andy Warhol and David Hockney. Of particular note is the statue of the Duke of Wellington outside the entrance, posing with an orange traffic cone happily placed on his head. Explore the east end's mural trail for a gritty perspective on art, where enormous pieces of art loom around corners and look down from office buildings. Bars And Restaurants The Merchant City offers a variety of cuisines. Highlights include the amazing, enduring Café Gandolfi fish bar, Obsession of India, and the insanely popular Paesano Pizza. The bars are extremely busy, even though they are a little forgettable. Head to the freshly reopened Babbity Bowster for a more sedate pint. In the West End, things are, maybe unsurprisingly, considerably more upscale. A longtime favorite in the area near Glasgow University is Stravaigin. Glasgow's 17-year drought for a Michelin star was just ended when Cail Bruich was included in the 2021 guide. It is located nearby on Great Western Road. Ashton Lane, a short stroll south, offers a night out unto itself with its jam-packed bar and restaurant scene. The cobblestone includes the always-popular Ubiquitous Chip. Are you thinking of going south of Clyde? Admirers of Malaysian cuisine are gushing about Julie's Kopitiam. In the much-maligned Govanhill neighborhood, Nanika is a fantastic tiny Asian fusion restaurant. Over a hundred different rums are available at the nearby Rum Shack, but if you'd rather keep things classy, stop by the Gnom café, which is next to Queen's Park. The Necropolis The Necropolis, an exquisitely decaying cemetery with a spectacular location, is located in Glasgow's east as well. Paths wind among a variety of tall-spired mausoleums and weathered burial stones stacked up on a hill behind the historic cathedral in the heart of the city. When you reach the top of the trail, you'll be treated to breathtaking views over the city. Food & Cuisine Glasgow is a city that truly knows how to feed you; forget stories of deep-fried Mar Bars coupled with Irn Bru, and discover one of Scotland's most lively culinary scenes instead. Glasgow has an abundance of excellent places to stay, a thriving entertainment scene, and everything you could possibly need for a weekend getaway. Good cuisine, in fact, is a source of pride for the city's residents and a constant topic of conversation. Ask a Glaswegian where to eat, and you'll never receive a straight answer. But one thing you'll hear a lot is that the city's culinary center is located in Finnieston. The neighborhood that’s been named the hippest place to live in the UK. Of all the options, Crabshakk is unquestionably a must-see. This wonderful restaurant specializes in delicious Scottish seafood offering a rotating menu of specials and some amazing house specialties. The sizzling pan of scallops with caramelized anchovy sauce is a must-try. In addition to supporting Scottish food, The West End's enduringly well-liked Ubiquitous Chip has been setting the standard. It has been offering upscale, contemporary Scottish cuisine since 1971. One of Glasgow's most exciting culinary endeavors, Dockyard Social, is located in Finnieston as well. It is a street food market housed in a large industrial warehouse with three inspiring goals. It aims to highlight the best of the city's culinary scene, assist start-up food businesses, and support the neighborhood. This provides the most impoverished residents with professional culinary training. There are still foods to try throughout the entire city if you venture outside of Finnieston. A'Challtainn is located east of BAaD (Barras Art and Design), a hip urban area in the Barras Market. With a focus on sustainably sourced seafood from Scotland, this stunning restaurant has already won a few accolades in its brief existence. It won Best Rookie to the Glasgow culinary scene. While you're in the center, make sure to check out Paesano for their exceptional pizzas. They are masterfully charred in wood-fired ovens built in Naples using only the finest Italian ingredients. Wrapping Up Glasgow is home to the third-oldest underground train system in the world. The majority of the city's attractions, however, are easily accessible on foot. One single loop that revolves around the inner or outer line makes it impossible to misunderstand. When Celtic and Rangers, the city's Old Firm rivals, play, it's advisable to stay away from Celtic Park. It is located in the east of the city and Ibrox in the south. Almost 130 years later, one of the most bitter rivalries in sports is still incredibly bitter. If you have thoughts to share or questions to ask about things to do in Glasgow, please leave a comment below. We would love to hear from you! Read Also: Historic City, Timeless Charm: Exploring The Best Things To Do In Bath UK City Hidden Gems: Things To Do In Manchester Coastal Bliss: Top Things To Do In Bournemouth

BY  Sibashree Oct 24, 2025

You know what’s so special about visiting quaint and offbeat places? These are the places to make quirky and personal connections.  Jaffna has not been an exception. Let me share a story! It was exploring the Jaffna Public Market. An old lady jokingly refused to sell a tourist a kilo of dried fish. She said, “You don’t look like someone who appreciates the smell of sun-dried fish!” By the end, she laughed and gave him a small bundle for free. The whole thing was so warm. An old lady, who is probably talking to a person for the first time, is very cordial in her behavior. You will not get this shopping experience in any shopping mall or supermarket. Another highlight was when a priest offered me some sweets at the Nallur Kandaswamy Kovil. There were hundreds of visitors, and I don’t know why he came up to me and offered the sweets. He said, “For you, even if you are a stranger, my blessings are for you!” I had tears in my eyes. With moments like this, Jaffna will always remain one of the most beautiful places in the world. It’s not just about the scenic beauty, but the warmth and inclusivity.  In addition, the recent inauguration of the International Cricket Stadium at Mandaitivu Island will be a new landmark of the city. With a capacity of 40000 spectators, it will promote national integrity and more tourism through sports.  Here, I will talk about how to reach Jaffna, the places to visit, the safety quotient, cultural exploration, and more! Keep reading this Jaffna, Sri Lanka travel guide.  Cultural Exploration In Jaffna, Sri Lanka: Why Is It So Special? The origin of Jaffna’s name takes us back to its Tamilian roots. There was a blind musician called Yalpanan who used to play an instrument called Yal. Thus, the place got its name as Yalpanam or Yalpanapattinam, meaning the Port of the Iyre.  Furthermore, the historical evidence suggests that Tamil Presence here dates back to at least 300 B.C. Archaeological sites such as Pomparippu are a telltale of the Tamilian presence.  Jaffna was the capital of the Jaffna Kingdom in the medieval days before European colonization happened here.  Moreover, thanks to the Tamilian cultural presence here, in recent times, it has become a favorite destination of Indian travelers. A Tour and Travel World report suggests a 325% increase in the searches among Indian travelers.  Direct accessibility to Jaffna from various parts of South India via flights is another reason why Jaffna is so popular among Indian tourists.  You will get flights to Jaffna from cities such as Hyderabad, Thiruvananthapuram, Madurai, and Chennai.  Top 10 Unknown Cultural Things About Jaffna, Sri Lanka 1. Traditional Tamil musical performances during temple festivals.2. Unique Jaffna-style architecture in homes and temples.3. Palmyrah palm-based crafts and products.4. Indigenous Tamil martial arts demonstrations.5. Local storytelling traditions passed down orally.6. Community-led cultural tours and workshops.7. Traditional Tamil wedding customs.8. Seasonal harvest festivals like Thai Pongal.9. Local folklore and legends tied to historical sites.10. Ancient Tamil inscriptions found in temple ruins. Food Culture And Culinary Tours In Jaffna, Sri Lanka  View this post on Instagram A post shared by Kandy Bites by Chef Ceylon (@kandy_bites_) Jaffna cuisine is known for its spicy flavors and unique Tamil dishes. Popular items include Jaffna crab curry, Kool (seafood soup), Odiyal Kool, and Palmyrah jaggery sweets.  Culinary tours offer cooking classes, market visits, and traditional meal experiences with local families. However, the traditional delicacies of Jaffna tell the stories of the tradition, history, and resilience of Northern Sri Lanka. In addition, Jaffna City, in recent times, has played an important part in changing the food trends of the country and ensuring a lesser reliance on expensive imports.  The increased use of Palmyrah jaggery, palmyrah flour, or even palmyrah vinegar, typical Jaffna ingredients, in Colombian food is an example of how Jaffna is emerging as a crucial destination in the country's food landscape.  Colombo, in fact, now has a Kaachai Varai or Jaffna Market from where seafood, spices, and other ingredients are sourced. This endeavor supports the local fishermen, farmers, and producers.  Moreover, Jaffna is an important location for hands-on culinary tours in northeastern Sri Lanka. For example, celebrated Australian chef Peter Kuruvita conducts a culinary tour in the northeast part of Sri Lanka, and Jaffna is one of the destinations.  On this tour, you will get to know about the art of cooking in clay pots over an open fire. Overall, getting familiar with the local food is one of the top cultural things to do in Jaffna Sri Lanka.  A 3-Day Culinary Tourism Itinerary In Jaffna View this post on Instagram A post shared by ALIYAA (@aliyaa_kl) It’s time to experience the eclectic nature of Jaffna food, where Tamilian, Muslim, and European influences have merged. Here is a 3-day culinary tourism itinerary in Jaffna.  DaysActivitiesDay 1• Arrival in Jaffna and checking in• Having Jaffna-style idiyappam with coconut sambol and mutton gravy• Exploring the Jaffna Market, a gold mine of dried fish and palmyrah jaggery, tamarind, and spices unique to the region.• Trying palm treacle sweets, vadai, and murukkuDay 2• Having Jaffna crab curry or nandu kool (crab soup) with red rice• Pairing the food with poriyal and rasamDay 3• Visit Nallur Kandaswamy Kovil and try nelli juice or Indian gooseberry drink• Booking an Airbnb or a local guide experience and learning to cook pittu, prawn curry, and other local delicacies If you want to extend your culinary tour in Jaffna, you can plan a day trip to Delft Island, where you will find the best coconut toddy and island-style seafood delicacies. Also, you can attend a palmyrah tapping demonstration or explore the northernmost markets in Point Pedro.  A 5-Day History-Focused Itinerary In Jaffna View this post on Instagram A post shared by VIEW LANKA TOURS (@viewlankatour) Mentioned in the ancient Tamil scripture as Naga Nadu, or the land of the Nagas, Jaffna has been ruled by the Pandya, Chola, and Rajarata kingdoms. Later, it also became a colony of the Portuguese and British.  Here are the historical places in Jaffna to see within a 5-day travel itinerary.  DaysActivitiesDay 1• Arrive in Jaffna from Colombo by car or train• Checking into the hotel• Breakfast with traditional Tamil food• Visiting the Jaffna Fort (1618)• Lunch• Visiting the Jaffna Public Library• Walking along the Jaffna Lagoon waterfront near the Dutch Fort AreaDay 2• Breakfast and a visit to Nallur Kandaswamy Kovil• Visiting the Minister’s House or Manthiri Manai• Lunch• A drive to Keerimalai Springs and Naguleswaram Temple• Return to Jaffna TownDay 3• Travel north to Dambakolapatuna Temple, at a distance of 35 km• Lunch and exploring Kankesanthurai• Visiting the 2000-year-old site of Kandarodai (Kadurugoda) Buddhist Monastery• Visiting the St. Mary’s CathedralDay 4• Taking an early ferry to Delft Island (Neduntheevu) from Kurikadduwan Jetty.• Visiting the Delft Fort (Portuguese-Dutch) ruins, Queen’s Tower lighthouse, and Baobab Tree• Spotting the wild ponies• Having local seafood for lunch• A ferry ride to Nainativu Island and spotting places like the Nagapooshani Amman Kovil and Nagadeepa Viharaya• Return to JaffnaDay 5• Breakfast and visiting the Chunnakam Market• Visiting the Jaffna Archaeological Museum• Visiting Point Pedro and attractions such as the Old lighthouse• Farewell dinner A 5-Day Cultural Itinerary In Jaffna Attending the Palmyrah workshop was a memorable event in my Jaffna tour. Also, Point Pedro, the northernmost part, offered the most culturally vivid experience. DaysActivitiesDay 1• Arrival in Jaffna• Exploring the Jaffna Public Library after breakfast• Walking through the Old Park• Exploring Jaffna Fort• Visiting Nallur Kandaswamy Kovil in the eveningDay 2• Visiting Point Pedro Market• Driving to the Palmyrah Handicraft Centre• Having a home-style Tamil Meal• Visiting Manthiri Manai (Minister’s Palace) and Sangilean Thoppu, believed to be the remains of the ancient Jaffna Kingdom’s royal complex.• Attending a Bharatanatyam or Naddu Koothu performanceDay 3• A ferry ride from Kurikadduwan Jetty to Nainativu Island (Nagadeepa)• Visiting Nagapooshani Amman Kovil (Hindu temple) and Nagadeepa Viharaya (Buddhist temple)• Trip to Delft Island (Neduntheevu)• Exploring colonial ruins: the Delft Fort, Queen’s Tower, and Baobab Tree• Ferry ride to JaffnaDay 4• Having kothu roti and Sombol for breakfast• Visiting St. Mary’s Cathedral and Ariyalai Hindu Temple• A visit to the Jaffna Archaeological Museum• Exploring the Chavakachcheri Heritage Houses• Taking part in a home-cooking demonstration with a local familyDay 5• Attending a Palmyrah workshop• Visiting the Kandarodai (Kadurugoda) Buddhist Monastery• Exploring Keerimalai Springs and Naguleswaram Temple• Seafood meal• Shopping in the afternoon Cultural Etiquettes For Foreign Tourists Tourists should dress modestly, especially when visiting temples.  Shoes must be removed before entering religious sites.  Photography should be respectful, and permission should be sought when capturing images of locals or ceremonies. Must Visit Destinations In Jaffna, Sri Lanka If you want the best cultural and historical experience in Jaffna, don’t miss a visit to the following places.  1. Nallur Kandaswamy Temple Nallur Kandaswamy Temple is the cultural and spiritual epicenter of Jaffna. Dedicated to Lord Murugan, it shows a unique Dravidian-style architecture. Also, the Nallur Kandaswamy Temple festival in July-August attracts a lot of visitors.  2. Jaffna Fort Built by the Portuguese in 1618, the fort is an example of quintessential European military architecture, and it was later occupied by the Dutch.  It overlooks the Jaffna Lagoon, and it is a favorite of photo enthusiasts.  3. Delft Island View this post on Instagram A post shared by Audrey Potvin (@audreypotvin) A popular day-trip destination, Delft Island in the Jaffna Peninsula is known for its Dutch remnants, and it is a great place for spotting ponies.  4. Casuarina Beach As the person in charge of our hostel said, I visited the Casuarina Beach after 5 PM. He said, “The quiet at the beach just before sunset is something unbelievable.” I experienced the magic.  The birds were coming home, and the soft white sand, like a blank canvas, was changing colors every second.  5. Keerimalai Springs Located by the sea, the Keerimalai Springs and Keerimalai Naguleswaram Temple are a unique combination of spirituality and scenic beauty.  The water of these springs has healing properties.  6. Point Pedro View this post on Instagram A post shared by Meerza Iqbal (@meerzaiqbal) Point Pedro has a historic lighthouse, and it is the northernmost tip of Sri Lanka. Furthermore, it has the most vibrant markets for buying fresh seafood produce.  Here, you can also meet the fisherman and have an understanding of their unique ways of living.  7. Jaffna Library Tragically destroyed in 1981, the newly built Jaffna Library stands as the symbol of resilience. It is one of the most revered libraries in Asia, and it was first built by the Jaffna Town Development Board on 1st January 1935.  It has a collection of 844 books, 30 magazines, and newspapers.  8. Nagadeepa Vihara View this post on Instagram A post shared by Thambu Illam~Hotel in Jaffna🌴 (@thambu_illam) Nagadeepa Vihara is the place where Lord Buddha visited for the second time. He also ended the dispute between two Naga Kings fighting over the ownership of an ornate throne.  Mahodara and Chulodara, these two Naga kings, became devoted followers of Lord Buddha.  9. Manthiri Manai View this post on Instagram A post shared by FOX Resorts (@foxresorts) Manthiri Manai, or the Minister’s Mansion, stands out thanks to its unique Indo-Islamic and European architecture. Located at a distance of just 1 km from Point Pedro, Manthiri Manai is an archaeologically protected site, and it is said to be the residence of the minister of the medieval Jaffna Kingdom.  How To Reach Jaffna, Sri Lanka? Bandaranaike International Airport in Colombo is the gateway for Jaffna to the rest of the world. From there, you can take a flight to the Jaffna International Airport. Buses and trains are also available from Colombo to Jaffna.  I took the Jaffna train from Colombo Fort. The journey is scenic. However, I remember the 7-8-hour journey for the social experience. People are talking about cricket, sharing coconuts, or humming local tunes.  However, buses departing every 3-4 hours from Colombo to Jaffna are the cheapest option. The ticket price starts at around 1,348.26 Sri Lankan Rupee.  Top Hotels, Resorts, And Stays In Jaffna, Sri Lanka  1. Jetwing Jaffna – Centrally located with modern amenities and rooftop dining.2. North Gate by Jetwing – Offers luxury accommodations near the railway station.3. Subhas Hotel – Historic hotel with spacious rooms and traditional cuisine.4. Thambu Illam – Boutique guesthouse with cultural ambiance.5. Green Grass Hotel & Restaurant – Budget-friendly with local food options. 10 Sustainable And Ethical Travel Tips For Jaffna Sri Lanka 1. Support local businesses and artisans.2. Use refillable water bottles.3. Avoid single-use plastics.4. Respect cultural norms and dress modestly.5. Participate in community-led tours.6. Stay in eco-friendly accommodations.7. Minimize energy and water usage.8. Avoid disturbing wildlife.9. Learn basic Tamil phrases.10. Share positive travel experiences to promote responsible tourism. Jaffna Nightlife And Evening Activities The nightlife in Jaffna is about rejuvenation and introspection. This is the best time of the day to attend temple rituals, enjoy local dining experiences, and attend cultural performances.  Furthermore, Evening walks along the beach and exploring the markets are some delightful experiences in the evening. Best Seasons To Visit Jaffna, Sri Lanka The best time to visit Jaffna is from December to March. You must avoid the monsoon season from October to November due to heavy rains.  Festivals like Thai Pongal in January offer cultural immersion opportunities. Also, July-August is the month of the Nallur Kandaswamy Temple festival.  Budget And Affordability For A 7 Day Travel Vacation in Jaffna, Sri Lanka Jaffna is a budget-friendly destination. You will get diverse food, transportation, and accommodation options. The entry fees to the museums and cultural places are also quite reasonable.  Furthermore, the travel expenses will depend on the type of traveler. Here is a quick breakdown. Types of TravelerExpenses (Approximately)Solo Traveler$300–$400Couple$600–$800Family of 4$1000–$1200 Crime Rates And Safety Tips For Tourists Jaffna is a safe place to travel. The crime rate in different aspects is low to moderate, and here are some essential data (Source: Numbeo) related to crime in Jaffna.  Crime Index46.64Safety Index53.36Level of Crime50:00Armed Robbery35.71Things from Car Stolen46.43 Is Visiting An Off-Beat Location Like Jaffna Worth It? Yes, Jaffna is a must-visit destination to experience the rawness and cultural richness of Northern Sri Lanka. It is a budget-friendly destination with a Tamil origin and a colonial past.  Furthermore, food here is an extension of who the people are. Simple and soulful! Also, the Jaffna tells the story of human resilience and how it has survived a war-torn past! Jaffna Travel Guide: Frequently Asked Questions (FAQs) Here are the frequently asked questions and answers about the Jaffna travel guide. 1. How Many Days Are Enough In Jaffna? Three to four days are enough if you want to explore the major cultural and historical sites. However, if you want to explore the local markets and have a deep cultural connection with the local people, you will need at least 5 to 7 days.  2. Which Part Of Sri Lanka Is Most Beautiful? I cannot pick any particular part of Sri Lanka as the most beautiful, as it has the ancient rock fortress of Sigiriya, a UNESCO World Heritage Site. On the other hand, Kandy, a significant religious hub, is a popular tourist destination.However, Jaffna in northern Sri Lanka stands out with its spiritual vibe, history, and cultural richness. It is a coastal destination with a diverse tourism profile. 3. What Language Is Spoken In Jaffna?  Tamil is spoken in Jaffna. However, it is a little different from the Tamil language spoken in India. The Tamil language here is heavily impacted by the Jaffna dialect.  Read Also: Luang Prabang Travel Guide: Why I Loved It? (Activities, Attractions, History, Itinerary, And More) Cheapest Places To Travel Around The World In 2025: Traveling On A Shoestring Learn All About the Best Solo Trip in India Right Here!

BY  Anindita Dey Oct 29, 2025

I was going through a recent report of Ernst & Young (EY). It was about how generative AI is changing the tourism industry.  The report features data from the recent WiT Singapore conference. It said that around 60% of the travelers from the Asia Pacific use AI tools to research and book travel destinations.  Furthermore, many airlines, hotel chains, and travel booking platforms are using AI for better data management, analysis, and revenue management. Moreover, the use of AI is offering a customized experience with UX (user experience) highlights, such as voice-based interfaces and personalized itineraries.  Thanks to these efficient virtual assistants, the ease of travel booking and personalization of itineraries, AI is also improving member engagement in corporate travel. There is a reason why names such as Kayak, United Airlines, and Concur Travel are using AI for travel booking, information updates, and more.  Hi, in today’s blog, we will talk about the role of AI in member engagement in corporate travel.   Why Is AI In Member Engagement Crucial For Corporate Travel?  From creating a personalized visual identity with an efficient profile picture-making tool, such as PFP maker, to offering real-time support and updates, AI is boosting member engagement in corporate travel.  1. Real-Time Travel Updates Chatbots and virtual assistants are changing the way we used to follow up on our travel bookings and itineraries. They offer real-time support and updates.  Furthermore, a travel booking platform with AI uses predictive analytics to enhance your booking choices. Also, the automated expense reporting eliminates all paperwork. In addition, an AI-powered fraud detection mechanism helps to identify unauthorized expenses. Thus, it ensures compliance with corporate travel policies.  2. Data Analysis To Avoid Delays And Disruptions   The machine learning algorithms of a travel booking or management system can identify cost-saving opportunities by analyzing large amounts of data.  Furthermore, machine learning boosts member engagement by identifying preferred travel modes and patterns. Also, machine learning keeps you informed about anticipated delays, suggesting alternative routes and the best flight and hotel options in this scenario.  Thus, AI accomplishes two tasks at once. It boosts the operational efficiency of the travel organizer and improves the experience of the traveler.  3. Personalized Travel Recommendations  We all have our travel preferences. AI analyzes the data and our travel search patterns to create personalized travel recommendations. AI also takes cues from the previous booking and specific corporate travel policies of a company.  Thus, AI helps save time on the process of finding and booking hotels, airlines, or trains. Moreover, AI improves employee satisfaction with cost-effectiveness. So, the employer and the employee are both in a win-win situation.  4. The Use Of AI Makes Travel More Sustainable  Did you know that AI can analyze carbon footprint? By analyzing carbon footprint, AI offers recommendations for environmentally friendly travel choices. Thus, it supports corporates to achieve their specific CSR goals.  Also, companies can use these AI insights to optimize their travel budget and reduce environmental impact to make their travel experience more efficient.  5. Policy Enforcement  Every business has a policy or a set of guidelines regarding corporate travel. AI can assess those policies, and it considers the same policies for completing travel booking and management.  In other words, an AI-integrated system ensures that the booking agrees with the specific corporate travel policies. This is effective for compliance and cost-effectiveness.  However, this compliance is not just limited to the policies of a specific company. An AI system knows the changing policies, travel advisories, latest occurrences, and announcements of a place.  Also, there can be wildlife conservation norms or sustainable tourism guidelines. Breaking any of these can lead to severe legal implications.  When you are choosing a particular place, AI will share all these updates so that your travel experience is hassle-free.  What Are The Drawbacks Of Using AI In Member Engagement For Corporate Travel?  I have already mentioned that data assessment and analytics are important aspects of the use of AI in corporate travel management. However, what if the data is incorrect? In reality, there have been instances where incorrect data has put the traveler and the travel company in a spot.  In this context, I must share the example of the Air Canada case in 2022. Jake Moffatt, a passenger, was assured by the chatbot that if he booked a full-fare flight for his grandmother’s funeral, he would be eligible to get a bereavement fare once the trip was over.  However, the claim was wrong and Air Canada refused to pay the bereavement fee. So, Jake Moffatt took the legal way.  Despite Air Canada trying to defend its position and establish the chatbot as a separate legal entity, the British Columbia Civil Resolution Tribunal held Air Canada accountable for the false dissemination of information.  So, Moffatt got a compensation of $812.02 from Air Canada. The BBC has also quoted the written response of the tribunal member, Christopher Rivers.  “It should be obvious to Air Canada that it is responsible for all the information on its website. It makes no difference whether the information comes from a static page or a chatbot.”  This incident highlights how any information mistake or “customer hallucination” caused by AI tools will make the concerned company accountable.  Good Data Hygiene And Avoiding Silos: The Future Of Using AI In Corporate Travel Management  A corporate travel booking or management company needs to be particular about good data hygiene. That is why you have to ensure that duplicates are eliminated, formats are standardized, and formatting is accurate.  When the data is well-structured and clean, a travel management company can offer the best and most accurate travel policies, cost forecasts, and a better travel experience.  Data silos are another challenge in using AI in corporate .. The problem occurs when data is kept in disconnected and separate stores. When data is fragmented, AI cannot offer a comprehensive view of anything.  So, the spending estimates and travel patterns will eventually go wrong. So, the use or incorporation of data needs to be integrated for a comprehensive result of the search or query of a traveler.