Exploring the Geothermal Wonders of Lassen Volcanic National Park

BY  Abdul Aziz Apr 11, 2022

Marketers today rely on videos to showcase their products or service to the audience. More than 80% of the internet audience is now spending billions of hours watching videos. And, eyeing this trend, search engine giant Google has modified its algorithm to prioritize the video content. According to a study, videos come in 52% of Google keyword searches, and more than 80% of these search results are derived from YouTube. Therefore, video marketing is not visually appealing, but they are perfect from the SEO point of view. Therefore, videos have become the main aspect of marketing, replacing the conventional marketing tricks. According to marketers, videos are much more effective than texts and images. They simply provide a sense of practicality to the viewer, and it will be easy to convince them after watching an introductory video of any product or service. That's the abject for selecting video as the prominent marketing tool for the travel business Marketers find many reasons to trust videos to promote their travel business. A few of the important reasons are mentioned below. Prime Reasons for Using Videos in Travel Business 1. Videos offer effortless engagement Using video content for marketing allows businesses to tap into a huge audience. Videos eliminate reading requirements, and travelers find it easy to view a video rather than spend hours reading texts. Since videos are replacing the conventional marketing techniques, that doesn't mean the value of the texts and images has decreased. Still, they are valuable to describe any specific location or its outstanding features. Videos arrest the viewers' attention, and that is the best part of promoting the travel business. 2. Helps to increase the visibility of the brand A video can be heavily edited and customizable. They can be made to intensify the viewer's emotion and yield the best result for the travel industry. Engaging video contents are effective in influencing the decision-making process. Plus, when you publish a catchy and informative video on your timeline, not only will it grab appreciation from your followers, but they never hesitate to share that with their circle. Due to this feature, marketers never hesitate to invest thousands of dollars in making commercial videos. 3. Better click-through-rates Call-to-Action or CTA is one of the finest features that drive viewers to land on your travel website directly. It provides a passage to view and features of the travel agency. The website and the While creating the video, ensure to include CTA in the video so that you can allow the travelers to go to the next point once the video is over. CTA is the key to video promotion, and it enhances engagement with your audience and improves click-through rates. 4. Videos are suitable for all the occasions If you want to introduce any new tour, then creating a video on that specific topic is the best way to let your audience know about that. You can insert new information providing fresh highlights or the current one. It is also possible to introduce the travel team or an interview with a client who has already availed of your package. This kind of inclusion will make the video a real one. 5. Higher email click-through-rates Videos are attractive, and inserting the word video means it will attract the viewer's attention. The same thing applies to email marketing. When you insert a video in the email, chances are the audience will open the email and read what you have put there. That means inserting video will drive more traffic to the website, and once the traffic flow grows, the chance of conversion also grows simultaneously. How to Use Video to Drive More Conversions in the Travel Business? Here is how to use video to convert viewers to potential customers for your travel business. 1. Create Engaging video content Creating videos is the finest way to engage the audience. You can try to create amazing videos using an online video maker tool. Making use of these tools can be quite beneficial for marketers as these tools are very versatile and customizable due to their easy-to-use features. Their uses and benefits are endless for a brand. Once the audience starts to believe in the brand through these original videos, the business is bound to grow. You can post this video on social media channels to draw maximum attention. If you have any website, then upload these types of videos on them, and in this way, the viewers will get an overall idea regarding the brand and the proprietor. 2. Virtual meeting with clients  Virtual meetings are a fun way to improve the engagement with the clients, especially for the people who are planning a group tour. Keep the meetings as simple as possible so that the clients will feel easy to interact with you openly. If the client is not planning anything to travel anywhere, ask about the future planning. This is the right way to concrete the relationship that ultimately delivers the best result to the travel business. 3. Share HD quality destination videos If you are planning to launch any travel package based on any specific location, then before that, share a few quality videos regarding that destination. These videos can also be added to proposals you create for the clients. This is a fun and interactive way to showcase the beauty of the destination they probably want to travel to in the future. 4. Insert videos in the client's proposal To gain the customer’s trust, it is the best way to embed videos in the proposals. The videos can be based on the destination, hotel, and tour. This is why many marketers today use videos while preparing clients' proposals. 5. Happy hour with clients If you have something special to share with your clients, arrange a happy hour. Fix a time where everyone can join and discuss the special feature or plan with your loyal clients. In this session, you can also take a couple of questions from the clients and answer them directly during the session. Virtual meetings are cool since you can meet with your loyal clients anywhere without barriers. 6. Creating a travel vlog Travel business can be thriving when more and more people travel to their favorite destination. If they don't know the destination and the details available there, they won't step out of their comfort zone. To inspire them to travel, you should create travel vlogs. These videos don't need any fancy film production techniques, but they must be simple and interactive. Make travel vlogs on these topics: Walkthrough tour Hotel room tour Vlogs are based on the delicacies and foods in the restaurants. Videos that record the part of the tour Assembling multiple clips to prepare a complete video highlighting the best features of the destination 7. Share travel tips through the videos Few people want to travel, but they have a lack knowledge of how to prepare for it. If you are leading a travel business, then create informative videos regarding how to prepare yourself for travel. Giving the ideology in the form of travel tips it's going to lead to a positive impact on clients or visitors. Making videos on packing tips, food, and beverage selection, clothes to carry, and accessories that help during the travel is a fantastic idea to improve engagement with the audience. These videos also draw a positive impression from the audience that directly impacts brand value. 8. Drive more sales by video greetings Video greetings are innovative ways to drive more sales towards your travel business. You can record a quick 1-2 minutes greeting video for your client and send it to him. Thank him for accepting the proposal and wishing for a better travel experience in the video. These are the ways that draw more attraction and brand loyalty from the customers. Preparing these videos is also simple, and there is no need to invest heavily while creating them. 9. Make question-answer videos Question-answer sessions are best to improve the engagement with the clients. Brand loyalty is the best thing that delivers long-term results from the clients, and this is why you should spare some time to make a Q&A video. Take questions from the comments and answer them by naming the person. In this way, that person will feel privileged and loyal forever. 10. Create "how-to" or demo videos Share videos with your followers describing any unique recipe they can cook in the home. Describe the steps of the recipe and make it visually appealing. Once you create and upload it to your social media accounts, it will attract maximum attention from the audience. Conclusion Video is the most powerful marketing tool now. Using the right video marketing technique in the travel business will surely drive more leads to the brand. Read Also: How To Fund The Cost Of Travelling Top 5 Travel Tips For Your Next Trip To China 5 Fascinating And Fun Travel Destination Ideas In Africa For Vacation Top 10 Scenic Snowflake Cities In The U.S. To Travel To This Winter

BY  Sibashree Dec 24, 2024

If you are an explorer and budget is your only constraint, the cheapest places to travel in the world can be the best destinations for you. They await you with an immersive and fulfilling experience.  In addition, many of these places offer you the chance to enjoy pristine nature as camping or staying at quaint homestays are the best options there.  Here, we have created a Tour and Travel Guide with destinations that will help you cut down on the luxurious resort fees and airfares. However, spending less will in no way impact your travel experience.  In fact, today, most travelers look for a meaningful experience, and you gain the best when your pocket is not filled with dollars and you have to tread the extra mile.   Cheapest Places To Travel Around The World | Traveling On A Budget The cheap places to travel around the world will depend on the part of the world you are traveling from. Naturally, the currency and exchange rate will differ from one country to another. So, we have curated here the cheapest places to travel around the world from the USA. We have also shared the USD exchange rate for the currency of those locations. 1. Hungary 1 USD = 389.30 Hungarian Forint Hungary has Budapest, the capital city with history spilling its charm in every corner. Further, the architecture here will take you to a different era.  The most famous architecture in Budapest are: The Church of Our Lady of Buda Castle Rumbach Street Synagogue Hungarian State Opera, etc. Moreover, don’t miss a walk through Andrássy Avenue. It is a UNESCO World Heritage Site in Budapest, Hungary.  2. Mexico 1 USD = 20.13 Mexican Peso Very few people know that Mexico has the most serene beach scene. To have a most fulfilling beach holiday in Mexico, you have to plan a trip to Holbox. Further, Holbox has a rich marine life. So, you will find here the most fascinating animals, like the manta rays, whale sharks, sea turtles, and eagle rays.  Apart from exploring the fascinating marine life in the country, you can also enjoy a food trip here. Don’t forget to try items like Chilaquiles, tacos al pastor, and enchiladas here.  3. South Korea 1 USD = 1,435.45 South Korean Won (SKW) The port city of  Mokpo is our Tour and Travel favorite if you are traveling to South Korea. Biggest travel platforms like the Conde Nest Traveler are also in all praises for this location. Located at the southern tip of the Peninsula, Mokpo offers the best dining experience in South Korea.  Some famous places for dining in South Korea are: Dokcheon Sikdang Address: 10-36, Honam-dong, Mokpo, Jeollanam-do, South Korea Contact Number: +82 61-242-6528 Mokpo Yeonhee Nepocha Address: Samhak-ro 92beon-gil Mokpo Port Pocha No. 9, Mokpo Contact Number: +82 10-5294-8285 However, if you want to explore the food scenario of South Korea at its best, you will have to visit Seoul. 4. Vietnam 1 USD = 25,405.02 Vietnamese Dong Vietnam has Hanoi, one of the cheapest places to travel around the world for a couple. However, you can also explore places like Phú Quốc island or the Ninh Van Bay if you want to have an offbeat experience here.  Furthermore, Vietnam is a popular place for culinary tourism. The fresh food items served here are flavor bombs, and you can get them at an unbelievably low price. Here, you can try slices of pork belly or bún chả. Other must-try dishes here are the crispy pancakes served with sweet and sour fish sauce. Moreover, if you want to grab some quick snacks, you must obviously try the cao lầu noodles.  5. South Africa 1 USD = 17.85 South African Rand South Africa is home to the Kruger National Park and Boulders Beach Penguin Colony. So, it is the place where you encounter the best of wildlife. Further, if you are especially eager to know about elephants, you can visit the Knysna National Park here. This is an interactive habitat for elephants and you can be up close and personal with them. Furthermore, you can visit the following places when you are in South Africa. Robben Island Museum Apartheid Museum Cape Point Nature Reserve Cape of Good Hope Lion’s Head Table Mountain Moreover, South Africa is home to many tribes, including Hadzabe, Himba, Pedi, etc. So, you can expect a vivid and meaningful cultural experience in the country.  6. Sri Lanka 1 USD = 289.65 Sri Lankan Rupee One of the cheapest places to travel around the world, Sri Lanka will give you the most eclectic experience. We already know about the golden beaches and endless (200 miles) hiking trails.  However, Sri Lanka is also a hub of cultural tourism with Buddhist monasteries and intangible heritage. Acknowledging the appeal and significance of the Sri Lankan heritage sites for the people of the world, UNESCO has marked 7 heritage sites in the country.  Those are: The old town of Galle and its fortifications The ancient city of Sigiriya The sacred city of Kandy The ancient city of Polonnaruwa The Golden Temple of Dambulla The sacred city of Anuradhapura The Sinharaja Forest Reserve With the presence of the Sinharaja Forest Reserve, Sri Lanka is the country where you can see elephants, sloth bears, leopards, sambhurs, and many endemic species. You will also find many species of birds and reptiles here.  7. Costa Rica 1 USD = 503.16 Costa Rican Colón Costa Rica is synonymous with natural abundance. So, you don’t need to spend a fortune to explore the best of the country. There are tropical forests in the Alajuela Mountains, and these look dreamy with cloud overcasts. Further, these forests are the biggest biodiversity hubs. You can find here more than 1000 species of plants, including orchids, ferns, and bromeliads. Moreover, the verdant landscape here looks velvety with the drape of epiphytes and mosses.  So, once you are here, the feeling is transcendental. Moreover, if you are looking for outdoor pursuits, you can try surfing on the Peninsula Papagayo coasts.  8. Philippines 1 USD = 58.64 Philippine Peso Home to more than 7000 islands, the Phillippines has been a travel hotspot in the global landscape for a long time. However, as a developing economy, the Philippines is one of the cheapest places to travel around the world.  You can especially visit places like Siargao and Palawan when traveling on a shoestring. These places are also blessed with natural abundance.  Even if you are planning to book  Shangri-La Boracay or other luxury resorts, the expense will not be more than $350 per night.  Are you looking for more options regarding the cheapest places to travel around the world? You can plan a trip to countries like Malaysia, Egypt, North Macedonia and India.  Also read Top 10 Most Popular Paraguay Food That You Must Try. Top 13+ Famous Wonders Of India That You Must Visit [Updated 2024] Top Tips For Motorbike Rental In Phuket – A Guide To Exploring The Island On Two Wheels.

BY  Sibashree Sep 30, 2024

With curiosity being the primary driving force of dark tourism, it has often taken us to the places of macabre. Further, its association with the eagerness to know about human tragedies and pay respect to war heroes leads our path to war memorials and historic places. The USA has no dearth of such sites thanks to the massive impact of the Cold War and nuclear testing or deployment. Also, the country had ED Gein and many other barbaric serial killers of recent times. So, it is no wonder that with a 1.5% expected CAGR between 2024 and 2034, it is one of the topmost countries in dark tourism. The sites for dark tourism in USA are countless, covering almost all aspects, such as thanatourism, ghost tourism, warfare tourism, disaster tourism, etc. Here, I have picked places like Alcatraz Island, Alcatraz Prison, and Ed Gein’s Farm Houses that will offer you the most unusual experience. So, it’s time to be a dark tourist in the USA! THESE Are The Best Dark Tourism In USA Destinations  The USA has probably experienced the most significant human tragedy in the 21st century. It was 11th September 2001, and the hijacked Flight 11 and Flight 175 struck the Twin Towers, taking the lives of 2977 people.  The 9/11 Memorial & Museum was built after 11 years of this devastating incident. It was a tribute to the survivors of the 9/11 attack and the terrorist attacks of 26h February 1993. It also marked the anniversary of the end of the recovery and rescue work of the 9/11 devastation.  Today, it is one of the biggest draws for dark tourism in the USA. But what about the other sites that are drenched in tragedy, paranormal acts, history, and more? Let’s explore them! 1. Alcatraz Island And Alcatraz Prison Alcatraz Federal Penitentiary, or Alcatraz Prison, was one of the most infamous prisons in the history of America. It was located on Alcatraz Island in the San Francisco Bay of California.  Alcatraz Prison, or Alcatraz Island, goes into the history of American criminal justice thanks to its association with famous criminals and their attempts to escape the most secure walls. Today, the prison, preserved for tourists, gives you an overview of the lives of the guards and inmates. This Is Why Alcatraz Prison Is A Famous Tourist Destination  Operating as a Federal Prison from 1934 to 63, Alcatraz Prison had inmates like Machine Gun Kelly and Al Capone. Further, the prison was famous as “The Rock” because of its impeccable construction and security measures. Even after the stringent security measures, there were many escape attempts to go beyond the walls. The Anglin Brothers and Frank Morris managed to escape the prison. However, what happened to them afterward is still a mystery.  Moreover, Alcatraz Island tells tales from the 19th century when it functioned as a military fort. In the late 1960s, the Native American activists used Alcatraz Island as their base to be vocal about the rights and cultural preservations of the Native Americans.  2. Salem On the North Shore of Massachusetts, Salem is a place of witch trials, historical architecture, and mystical intrigue for the modern followers of Paganism and the Wiccan Community. The air here is heavy with the cry of the women being executed in the infamous Witch Trial of 1692. Further, the cobblestone street and historical structures scream about injustice, paranoia, supernatural practices, and more. The museums and preserved sites here offer an immersive experience, especially if you are a woman with an independent mind. Witch Hunting has always been a way of patriarchal control since time immemorial.  Why Salem Is A Popular Site For Dark Tourism In USA Salem is a popular site for dark tourism in USA for multiple reasons.  The Witch Trial of 1692 As I just mentioned, it is the site of the Witch Trials 1692. Many people, especially women, were suspected of practising Witchcraft. They were executed, registering one of the most brutal incidents of American Colonial History.  Recently, the city has owned its history of the 1692 Witch Trial and emerged as a hub of paranormal tourism. The Historical Sites of Salem  The city has preserved its colonial buildings and structures well. Even the cobblestone streets of the city's historic district have a unique charm.  A walk through these streets is an experience for any dark academia enthusiast or a dark tourist interested in American Colonial History.  Modern Wiccan Community And The Acceptance Of Various Belief Systems As the place of the Witch Hunt of 1692, Salem has attracted many Pagan and Wiccan Communities across the globe.  Today, the city practices and promotes tolerance of various religious beliefs and practices. Even practicing modern Witchcraft is allowed here.  Halloween Celebrations Salem has become the most happening destination for dark tourism in USA during Halloween. In the month of October, the city has many Halloween-themed events and a tour of the spooky or haunted houses in the locality.  3. Gettysburg National Military Park Gettysburg National Military Park is one of the rarest dark tourism destinations in the USA, and it is a place of history, haunted stories, and ghost tours.  The Gettysburg National Military Park is associated with the Battle of Gettysburg, one of the most important battles of the American Civil War. The three-day-long 1863 battle from July 1st to 3rd led to the loss of around 6000 human lives.  What Happened At The Battle Of Gettysburg? The Battle of Gettysburg was a major conflict between the  Confederate Army of Northern Virginia and the Union Army of the Potomac.  General Robert E. Lee led the Confederate Army, and General George G. Meade led the Union Army. The Union Army grabbed victory in the battle, which was the biggest blow to the Confederate Clan.  5. Ed Gein’s Farmhouse Ed Gein’s farmhouse in Wisconsin was witness to the heinous acts of serial killers in the 1950s. Gein was obsessed with his mother, and his ultimate aim was to make a skinsuit to quasi-resurrect her.  His heinous acts include killing women and making household items using their body parts. When police searched Ed Gein’s farmhouse, they found a sofa made of human skin, a lampshade made of human face, and many other disturbing stuff.  The deeds of Ed Gein have inspired many films and documentaries, and his farmhouse today is a popular place for dark tourism in USA. The place is attached to gore, inhuman crimes, and also a complex understanding of human psychology. Further, it is an account of rural American life in the 1950s.  6. Bonaventure Cemetery The Bonaventure Cemetery in Savannah, Georgia, is a popular dark tourism destination because of its ethereal charm. Apparently, it looks like a somber cemetery with beautifully carved statues, camellias, azaleas, and draped oaks.  However, the moment you enter the cemetery, you will feel like being in an unknown era. Its statues and relics start whispering the stories of people buried here.  The most famous person to be buried here is Johnny Mercer, the American songwriter. This cemetery also houses the life-size marble sculpture of Little Gracie Watson. It is one of the few funerary monuments in Georgia to depict the exact likeness of the deceased.  7. The Cecil Hotel “I am beyond good and evil. I will be avenged. Lucifer dwells in us all. That's it.” - That was the words of Richard Ramirez, one of the most notorious serial killers of the USA. The next destination I am going to discuss is related to him. Richard Ramirez was a guest of The Cecil Hotel in Los Angeles, and it was also the location of many mysterious deaths. As a popular dark tourism spot, the Cecil Hotel and its storied halls give visitors goosebumps. It’s captivating, indeed!  8. Ground Zero Ground Zero, or the World Trade Center Site, is one of the topmost sites for dark tourism in USA. The World Trade Center was a commercial complex spanning 16 acres in lower Manhattan. The 9/11 attack in 2001 crashed it into dust as two hijacked planes struck the Twin Towers.  Al-Qaeda, an Islamic Extremist Group founded by Osama bin Laden, was behind this attack and the greatest human tragedy of modern times. As I have mentioned, 2977 people lost their lives in this incident.  Today, the place is important for dark tourism in USA for its educational and historical value. It is also a place to reflect upon the lives lost and how America has risen from this tragedy. It shows the grit and excellence of America as a nation.  What To Do At Ground Zero As A Dark Tourist? Visit the 9/11 Memorial dedicated to the victims. Spend some time near the 9/11 Survivor Tree. Walk through the 9/11 Memorial Glade. Visit the 9/11 Museum. Pay a visit to Saint Paul's Chapel. Do you know that the 9/11 Museum here has more than 10000 objects collected from the debris of victims and other people who offered rescue services after the attack? It opened in May 2014 and offers the most moving experience documenting the details and history of the 9/11 attack.   9. Badlands National Park The Badlands National Park in South Dakota is “surreal,” for lack of a better word. The erosion of nature for millions of years has resulted in the eeriest formations here. Further, these formations cast the longest shadow during the Sunset, giving you a chill down the spine.  Further, the ridges and canyons here tell tales of ancient tribes who lived here. The wind rustling through the ridges sounds like the ancestors' whispers from a bygone era. Moreover, you will lose count of the time in this most beautiful, desolate land.  10. Area 51, Nevada Are you a fan of conspiracy theories? Area 51 in Nevada will be the best dark tourism in USA destination for you. The mystery of this place revolves around the tales of extraterrestrials found here.  For the dark tourists, it is a place of intrigue related to military secrets and alien attacks (?).  11. The Texas School Book Depository https://www.instagram.com/p/Cz8zbSjqb6P/?img_index=1 The Texas School Book Depository in Dallas, Texas, is where the assassination of President John F. Kennedy took place. The assassination of the president on 22nd November 1963, had deep national and international implications.  Lee Harvey Oswald allegedly shot the president, leading to one of the most tragic incidents in American history.  12. Museum Of Tolerance https://www.instagram.com/p/CqqbS30PyIa/ The Museum of Tolerance in Los Angeles was built in 1993. Simon Wiesenthal was a holocaust survivor, and his human rights organization, the Simon Wiesenthal Center, built this museum.  This museum has many exhibits recording the most notorious stories of intolerance worldwide. The mission of the museum is to “remind us of the past, so that we may forge a better, more harmonious future.” That is what dark tourism should aim to achieve by triggering positive moral emotions.  Here is a list of the permanent exhibits in the museum.  The Holocaust (a 70-minute dramatic presentation taking you to Nazi-dominated Europe between the 1920s and 1945) The Tolerancenter (shows major issues of intolerance faced in our everyday lives) Finding Our Families, Finding Ourselves (exhibits of Americans with interesting personal histories) Para Todos Los Niños or For All The Children (a depiction of the struggles of Latino families in Southern California) The Exhibit of Anne Frank (a representation of the iconic diary of Anne Frank, depicting her plight in multimedia formats) Overall, it’s a museum that depicts the exploitation of women and children, terrorism, social media violence, and much more! Moreover, anyone interested in the American civil rights movement will find it a significant destination for dark tourism in USA. Also read Top 10 Most Popular Paraguay Food That You Must Try. Top 13 Famous Wonders Of India That You Must Visit! [Updated 2024] Top Tips For Motorbike Rental In Phuket – A Guide To Exploring The Island On Two Wheels.