Top 11 Dark Tourism In USA Destinations

BY  Barsha Jul 17, 2025

Starting out in travel? Yeah, it’s a bit wild out there. Travel blogs, vloggers, Instagram feeds… feels like everyone’s already doing it, right? So, how do you even begin to stand out? The truth is, your brand matters. A lot. Like, way more than you think. It’s not just a logo or a color scheme—it’s the feeling people get when they land on your page.  The little things they remember when they’re scrolling late at night. But how to build a travel brand? What are the things you should focus on when building the website? And don’t freak out—you don’t need to be some design wizard to make this work. Seriously. You can just hop on and create logos with Adobe Express, mess around with ideas, and boom… you’ve got something that actually looks good. No graphic design degree required. How to Build a Travel Brand: Why Branding Matters in the Travel Industry Let’s not sugarcoat it—travel’s massive right now. Stats say global tourism might hit $9.5 trillion this year. Yeah, trillion with a T. Which sounds great, sure, but it also means… loads of people are doing what you’re trying to do. And people don’t wait around. If someone stumbles across your Instagram or blog, you’ve got, what, maybe three seconds? They’re gonna decide right then if you’re worth their time. That’s where branding jumps in. A strong logo, some color choices that actually feel like you, a tone that doesn’t sound like every other account… it all adds up. It makes you stick. Makes folks trust you. Maybe even follow you. 1. Visual Consistency Builds Recognition You know that moment when you see a post and immediately know who made it—without even looking at the name? That’s branding done right. It’s not magic. It’s just being consistent. Same colors, same kind of vibe, font choices that don’t change every week… it tells people, “Hey, this is me. You know me.” Quick ideas to help that happen: Pick 2 or 3 colors. Use ’em everywhere. Choose one or two fonts. No more. Drop your logo on stuff. Doesn’t have to scream, just be there. Your tone? Stick with it. Are you chill? Fancy? Rough-around-the-edges? Own it. You’re not aiming for perfect—you’re aiming for recognizable. 2. Your Logo: The Stamp on Your Travel Passport How to build a travel brand without a logo? Think of your logo like this: it’s your stamp. Your mark. The thing people see and go, “Oh yeah, that’s them.” Does it have to be mind-blowing? Nope. Just needs to feel like you. Whether you’re into high-end hotels or hiking in sandals, that logo should match your energy. And hey, don’t stress trying to get it perfect. Play around. With create logos with Adobe Express, you can test stuff fast. Try a font, swap an icon, change a color—repeat until it clicks. It’ll come together, trust me. 3. Figure Out Your Brand Voice When you communicate with others, your personality and attitude need to shine through. This should also apply to your business activities. Every message you write, whether it is online or offline, should reflect the mission and characteristics of your travel company.  A clear brand voice needs to be in line with itself in the market and work well with the target audience. However, ensure that this voice is the same everywhere. You can’t be sassy when you are posting something on social media, and then be helpful in your blogs. This will confuse the audience and will not reflect a clear picture of the company. However, you can interchange the tone of voice to reflect your mood. The motive is to have an emotional impact on the audience in the context of the message.  4. Give The Travel Brand A Makeover Think of the tone and mission of the brand and then put together something entirely new that will reflect your idea.  Make a remarkable logo, use a unique font for the content, and make the brand shine and leave an impression when they visit the site for the first time.  Visual elements contribute to your brand recognition. For instance, when people hear Google, their striking colors pop into their minds. So, what are the elements that you need to focus on when you are redesigning the brand? Logo Typography Image Colour palette 5. Build Consistency This is the place where everything comes together. The website is the face of the brand, and not just a digital storefront. Online visitors will look for information on your website about your previous tours and what you are willing to offer them. They will want to see a clear picture of how you conduct business. This is why it is important that you maintain consistency throughout the brand. Everyone should look like a copy of one another. The voice, look, and feel should be the same. Here are some of the things that you need to focus on: Create an amazing about us page and put all the necessary information about your brand there. When you have an idea about your target audience, figure out what they are looking for, and try to answer their queries and use relevant keywords. Make sure you do not divert from your brand voice. The content you write and the posts you make should give a similar feel. This will strengthen the brand. When you have built a brand identity, you need to focus on the booking page as well. People should not have to leave the website when they want to book a trip.  Plan Your Website Like You Plan A Trip Travel’s about movement, right? Moments. Snapshots. But your brand—that’s the thing that sticks. The anchor in the chaos. Now that you have an idea about how to build a travel brand, you can focus on other areas that are important.  If you care even a little about growing an audience, building trust, or just looking like you didn’t slap your feed together last night… take a little time to shape your look. A real logo. A clear voice. It makes a difference. And once it’s done? You’ve got a home base. A vibe. A brand that people remember even after they close the tab. So yeah—go make it happen. Not next week. Now.

BY  Sibashree Dec 17, 2024

For someone fed on Hollywood staples, a visit to Los Angeles can be the biggest calling. Visiting Universal Studios Hollywood or hiking to the Hollywood sign are some of the best things to do in LA for a movie buff. Further, Los Angeles has been a tourism hub since the late 1800s. With the foundation of the Merced Theatre and transportation systems, the city started attracting travelers. It is fascinating to see the city maintain the same craze in the age of socials. Today, you type #losangeles and will find 86.8 million posts popping up. So, I have been thinking of sharing a to-do list in the city for the longest time. On the web, there are even threads like once in a lifetime things to do in Los Angeles Reddit! 😮😮😮😮 So, we could not stay behind, and here goes the brief guide, mentioning the things you can explore for a lifetime experience.  At Tour and Travel, we wanted it to be different than the regular “12 once in a lifetime things to do in Los Angeles by a local” or “once in a lifetime things to do in Los Angeles 2025” guides.  We wanted to keep it all hearts as the Hollywood movies have taught us!  Things To Do In LA For Once In A Lifetime Experience | Make The Movie Buff In You Happy  Los Angeles is the “Entertainment Capital of the World.” It is the Mecca of movie lovers, with names like Al Pacino, Clint Eastwood, and Marilyn Monroe gracing the city and its corners.  In other words, “Hollywood” is the biggest draw for the visitors to this city. So, among the things to do in LA for a once-in-a-lifetime experience, I have included activities like hiking to the Hollywood sign or walking along the Hollywood Walk Of Fame.  1. Hike To The Hollywood Sign | Once In A Lifetime Things To Do In Los Angeles Are you up for a scenic hike? You can take a walk to the Hollywood sign. Throughout the hike, you will enjoy a breathtaking view of Los Angeles.   Further, once you reach the Hollywood sign, you can take the most beautiful photos of yourself or the surroundings.  Completing a hike to the Hollywood sign and taking some photographs, there is something preserved for posterity. You can share the memories with your future generations.  Hiking to the Hollywood Sign or Mount Hollywood through the Charlie Turner Trailhead is easy. You can cover a distance of 5.3 miles here within 2 hours and 30 minutes.  2. Visit The Universal Studios Hollywood Address: 100 Universal City Plaza, Universal City Contact No: +1 800-864-8377 Open Hours: 9 AM to 7 PM, Weekends: 8 AM to 10 PM For all the Potter Heads and Minion lovers, a visit to Universal Studios Hollywood will be an immersive experience. Here, you can enjoy thrilling g rides and explore the sets of many famous movies.  If you are about to visit Universal Studios Hollywood this winter, you must not miss the Holidays at Universal Studios Hollywood. The event has already started on 29th November 2024 and will continue till 6th January 2025. You can even be a part of the Ring in the New Year with EVE. It is the biggest New Year celebration in Hollywood.  Moreover, Universal Studios Hollywood has year-round attractions like “Jurassic World - The Ride,” “The Secret Life of Pets: Off the Leash, etc. So, a visit to Universal Studios Hollywood is one of the topmost once in a lifetime things to do in Los Angeles with kids. 3. Enjoy A Stroll Along The Hollywood Walk Of Fame A walk along Hollywood Boulevard is one of the best things to do in LA for once in a lifetime. You will find golden stars dedicated to your favorite star on the Hollywood Walk of Fame. Moreover, you will feel the glamor of Tinseltown. Despite names like Julia Roberts, Leonardo DiCaprio, Madonna, and Clint Eastwood refusing to have a star on the Hollywood Walk of Fame, it remains a landmark of intrigue and awe in Los Angeles.  4. Spend Some Time At Venice Beach You can visit Los Angeles and, for the most relaxing time, head to Venice Beach. However, if soaking in the Sun is not the only thing you want, you can try a rollerblade or bike ride along the beach. Further, you will find various street performers and unique shops on the beach. The vibrant atmosphere here makes it feature on our list of “once in a lifetime things to do Los Angeles.” Moreover, Venice Beach has a skatepark where the best skaters in the area show their skills amidst the cheering of the onlookers.  5. Visit The Griffith Observatory Address: 2800 E Observatory Road, Los Angeles Contact No: +1 213-473-0800 Hours Open: Tuesday - Friday (12-10 PM), Saturday and Sunday (10 AM to 10 PM), Monday - Closed Are you an observer of the sky? Are you passionate about celestial bodies? Exploring the Griffith Observatory is one of the best things to do in LA for a once-in-a-lifetime experience. Irrespective of your day of visit, you can be a part of the daily programs at the Samuel Oschin Planetarium. There will be live shows and live demonstrations of the Tesla Coil.  Moreover, there is a public telescope for you to look at the sky.  The Griffith Observatory in Griffith Park is located on the southern slope of Mount Hollywood. You can hike to the park or enjoy a bike ride to this famous California hotspot.  Furthermore, if you are traveling with family, you can take a drive or shared ride. Be an early bird if you want a spot for your car at Downhill. You can even keep your car at the paid parking near the observatory.  6. Take A Helicopter Tour Of The City https://www.instagram.com/p/BvsIGM9hQmj/ Do you want to explore a bird’s eye view of Los Angeles? You can take a helicopter tour of the city. While taking a helicopter tour, you can explore the famous coastlines and hotspots of California. Also, the cityscape looks amazing from the helicopter. A helicopter tour of Los Angeles will be around 1.5 hours, and it’s going to cost you something between $220-520 for each person.  7. Take A Tour Of The Huntington Library, Art Museum, and Botanical Gardens https://www.instagram.com/p/C5q5d_Ur2_-/?img_index=1 Address: 1151 Oxford Road, San Marino Phone Number: +1 626-405-2100 Hours Open: 10 AM to 5 PM (Closed on Tuesdays) The Huntington Library, Art Museum, and Botanical Gardens is the best amalgamation of all three elements mentioned in the name.  It is an excellent place for researchers as they can explore as many as 12 million exhibits here. Further, these exhibits span between the 11th to 21st centuries.  Further, the Art Museum bustles with 45000 works of art and has the best British, European, American and Asian work.  Along with sculptures, the Art Museum also has paintings, photographs, decorative arts, and prints.   Moreover, the Botanical Garden stretches over 130 acres, and it has more than 80000 living plants. Some of these are even endangered. So, if you are a nature lover or interested in plants, a visit to this Botanical Garden will be one of the once in a lifetime things to do in Los Angeles this weekend.  8. Drive At The Christmas Tree Lane https://www.instagram.com/p/C1vuavPuOuf/?hl=en If you are in Dallas in December or January, a drive at the Christmas Tree Lane is one of the most festive things you can do.  The festive lights go on at the Christmas Tree Lane from 7th December after an illumination ceremony. The lights remain put till New Year’s Eve. And guess what! A drive at the Christmas Tree Lane is one of the free once in a lifetime things to do in Los Angeles. Taking a drive through Christmas Tree Lane or Santa Rosa Ave feels great, with the cedars gracing the road lines.  Also read Why Include Whale Watching In Your LA Itinerary. Traveling On A Budget: Tips For Affordable Adventures. From Cocktails To Kickflips: Must-Try Activities In San Diego.

BY  Sibashree Aug 1, 2025

Singapore is a place you won't forget because it has a mix of modernity, rich culture, and a famous skyline. Okay, so—Singapore. If you’ve been there, you probably get it. And if not, just trust me—it’s one of those places that stays with you.  It’s shiny and modern, but at the same time, you turn a corner and there’s a temple that looks like it’s from another century. The food? Ridiculous. The views? Even more so. But here's the thing nobody tells you upfront: your hotel? It's not just somewhere to crash. It's a huge part of the whole vibe, especially if you're going all-in on the luxury experience. But, how to choose luxury hotel in Singapore? That can feel... kinda overwhelming. Let me walk you through how I usually figure it out. How To Choose Luxury Hotel In Singapore? Choosing the place where you are going to stay for your vacation is always exciting. But how to choose luxury hotel in Singapore? You have to consider a lot of things while choosing it. 1. Pick The Best Place For You So first off, you gotta ask yourself, “Why am I even here?” I mean, what are you really in Singapore for? Want to shop? Go somewhere close to Orchard Road—it’s like shopping overload in the best way. More into history and temples and that sort of thing? You’ll probably want Chinatown or Kampong Glam. Travelling with kids or just want some beachy downtime? Sentosa's the move. And if you’re in town for work stuff, or want those crazy Marina Bay views? Then yeah—stay near Marina Bay. Also, and I can’t say this enough, be near an MRT stop. It’s cheap, clean, and insanely efficient. You’ll save yourself so much walking and taxi money. 2. Make Sure The Amenities Fit Your Lifestyle Okay, here’s where it gets personal. Like—what does “luxury” mean to you? Is it a spa that melts your stress away in five minutes flat? Or a rooftop bar where they remember your name and your drink after one night? Or maybe you just need solid Wi-Fi and a quiet room so you can finish that Zoom call and then go disappear into the pool. Some places go really extra with the service—private butlers, curated city tours, chefs who’ll adjust the menu to your dietary thing... all that. But don’t just fall for the photos. Look at what actually matters to you, not what sounds fancy in a brochure. 3. Think About Different Themes And Designs Okay, not everyone cares about this. But I do. I mean, you could stay in some super clean, all-white, glass-everywhere kind of hotel, and that’s fine. Or you could stay in a place that feels like Singapore, like it actually tells you a story. There are hotels with old-school colonial architecture and crazy modern interiors. Or ones where you walk in and it's just this mix of bold colours, funky shapes, and stuff that kinda feels like an art exhibit.  There’s something cool about being in a place that doesn’t feel cookie-cutter, y’know? 4. Get Ideas From Real Guest Reviews Alright. Quick tip: don’t trust only the perfect pics and big influencer posts. Some of those are basically paid ads with filters. Instead, scroll through the messy, ranty, or surprisingly detailed reviews. If ten people say the breakfast is amazing? It probably is. If three folks mention mould in the bathroom, even if everything else looks nice? Yeah, that’s a red flag. I always try to find reviews from someone who travelled the way I am—like solo, or with a partner, or for work. You’ll get a much better read on what your own stay might feel like. 5. Think About How Private And Exclusive It Is Okay, this one’s kinda underrated. Some hotels—especially the bigger chain types—are just... crowded. Even if they’re five-star, it can feel like a luxury version of a mall. But the smaller boutique hotels? Totally different energy. Quieter, slower, more personal. You might not get the giant buffet breakfast, but you will get a front desk person who actually remembers your room number and maybe even your name. If you’re on a honeymoon, anniversary trip, or just don’t wanna deal with tour groups and loud lobby music, go small and classy. Trust me. 6. Look At The Loyalty Benefits And Packages Side By Side Quick money-saving trick: don’t ignore those loyalty programs. Even if you’re only gonna use it once a year, the perks can be solid, like surprise upgrades or free late checkout (a lifesaver if your flight’s in the evening). Also, check if the hotel’s running any random packages. Sometimes it’s stuff like airport transfers, spa credits, or a private dinner for two. It doesn’t always save you cash, but it can make your stay feel a lot more... taken care of. 7. Put Safety And Cleanliness First Yeah, I know. Not the fun part. But since the whole pandemic thing, this matters more than it used to. Most top-tier hotels say they’re clean, but still, dig a little deeper. There are various luxury boutique hotels in Singapore to choose from.  Look for stuff like contactless check-in, solid air filtration (it’s a thing now), and what guests actually say about how well-kept everything is. If the place is sparkling and the staff is on top of things? It’s one less thing to stress about. How To Choose Luxury Hotel In Singapore: Think Of Ypur Priority If you are wondering how to choose luxury hotel in Singapore, you need to think about what matters most to you, like the design, location, privacy, and amenities. At the end of the day, there’s no “best” hotel—just the one that hits all your buttons. It might be the place with the jaw-dropping skyline views. Or the one with a bathtub bigger than your entire apartment. Or maybe just somewhere that’s quiet, clean, and has ridiculously good room service. Whatever it is, when you find that spot that just gets it right, it becomes more than a hotel. It becomes part of the trip. Read Also: What to Expect When Hiring an Meeting Space in Singapore Dark Tourism In Singapore | 5+ Must Visits In The Lion City