Planning A Trip To Ginnie Springs In Florida? All That You Need To Know!

BY  sagnika Aug 19, 2023

It was before me, but I have heard stories! Northwest Airlines' legacy was a legend, especially in the 1920s. What do you know about the airline? Let's discuss its features and drawbacks, giving you an idea of what today's airline brands are not! We need to know people's perspectives before we identify what went wrong! The bankruptcy resulted from the airline's inability to adapt to the changing trends of the low-cost carriers that ruled the 21st century. The rising oil prices and the slowing economy impacted the carrier's status! In this article, I will discuss some of the passengers' good experiences with the Northern Airline, considering it operated for a long time. We will also highlight some of the airlines' drawbacks based on the reviews of people from as early as 16 years ago! Journey To The Skies: Exploring The Legacy Of Northwest Airlines! To learn about the legacy of Northwest Airlines, we need to read about the first account-based narration that will show us the extreme competition under which the airline broke! Delta spent almost $2.8 billion acquiring Northwest, which had 309 aircraft in its fleet! The concern is that a flight company with 309 flights should not be shut down, but it shows that the brand needed to be more efficient. In the later few years, the company had serious maintenance issues with the flights, often leading to flight delays. I will be evaluating reviews about the airlines that will inform you about the way the airlines function. It will also make you aware of airline brands and their operations during the 1900s compared to low-cost airlines. About Northwest Airlines The airline has had several changes in its name over the years! So it can be confusing, but please bear with me as I discuss the important timelines of Northwest Airlines. The airline was founded in 1926 with the name "Northwest" and based in Detroit, Michigan. Initially, the airline moved mail across the United States but mostly focused on areas such as Minneapolis and the Midwestern cities of Chicago. It was late 1927 when passengers boarded the plane across the routes. It was in 1928 that the airline became an international one! Following mail scandals, the airline changed its name again to Northwest Orient Airlines. However, the airline's services were expanding, and by 1939, there were regular operations between Minneapolis and Chicago! Further destinations were added, such as Portland and Winnipeg. The airline further expanded its services to Asia and Japan by 1947. Manila, Hong Kong, Seoul, Shanghai, and other places were also included in the routes. With the Airline Deregulation Act passed in 1978, the airline expanded its services to the UK, Germany, and Scandinavia. In the 1990s and 2000s, with the rise of low-cost airlines, Northwest Airlines had tough competition leading to a loss of money. The direct services between the US and China could have done better! Further, in 2005 the demand fell along with the oil prices, especially with the 9/11 attacks. The Merger The airline was bankrupted in 2005; hence, they filed for bankruptcy protection! Once they were cleared after 2 years, they merged with Delta once it was approved at the end of the year 2008. The brand Northwest retired after the merging launch with Delta! Review Northern Airlines was doing well, especially when no other airline was in the market. With less competition, people were taking whatever they got! However, the airline faced severe issues with Northwest flight once the low-cost carriers came at the later end of the 2000s. The claims made by travelers who booked on this flight included all kinds of complaints starting from dumb staff to delays in flights. Another significant issue I have heard from people is that there was no announcement of flight delays. It isn't easy, especially when evaluating from the passenger's perspective. They might be coming from far off, and it would help if they were announced of the delay instead of waiting around the airport for hours! There are significant reasons why the airline closed, and if you read the drawbacks, I am sure you will know why! Benefits Certain features enabled the airline to function effectively in the previous days! However, in the long term, they could not maintain the quality of their services. Let me highlight the advantages that travelers experience when booking on NW Airlines flights. You would be charged if you ordered a specific meal or beverage on the airline. However, the snacks and water were free. The airfare was quite affordable, especially with the services Northern Airlines provided. It was quite a satisfactory price to pay for tickets at that time. Shortcomings Some of the shortcomings had the power to impact and influence the closing of the airline. It is because customers, at a certain point, became so dissatisfied with the services that the sales fell significantly. Along with the sales, there was also the issue of increasing oil prices, due to which the company needed help to function properly. Flight maintenance was deteriorating as it often became a significant reason for technical issues to crop up in aviation. It led to flight delays making passengers wait and suffer. One of my aunts once traveled on this airline and told me she had to wait a few hours due to technical glitches. Further, the staff members of Northwest Airlines have been stated as incompetent and lazy by many customers who have boarded flights. According to a review in Customer Service Scoreboard, an anonymous assessment informed that the company is failing its quality customer service. The seating space was quite cramped as the aircraft was smaller in size. It created severe issues with people having long legs. Matters were also faced by senior citizens who consistently suffered due to the seating arrangements and comfort. What Do We Know? So, Northern Airlines might be one of the best airlines at some point in history, but like the mighty dinosaurs, it could not adapt to the changing needs and times. The airline's downfall started in the 2000s when the low-cost carrier made it difficult to survive! Customers were also dissatisfied with the airline. Hence, the sales of tickets also dropped. It led to further economic losses along with the increasing oil prices. Comment below regarding your perspective of Northern Airlines and what they could have done to survive! Read Also: This Is My Experience With Play Airlines! Here’s What I Found Out About Aha Airlines! Condor Airlines: Is Booking Tickets On Condor Worth It? Fly In Style: Your Ultimate Guide To Lot Polish Airlines Adventures!

BY  Barsha Jul 31, 2025

There are outdoor events, and then there are outdoor events—the kind where people remember the setup before they even find the cheese platter.  Australia is a global leader in sports and event tourism. Also, places such as the Whitsunday Islands and Byron Bay are popular locations for destination wedding.  However, when it comes to making an unforgettable impression at a corporate launch, regional show, or community gala, not just any shelter will do.  You need style, stature, and structure. Enter: the Crest Marquee Range Australia, and how to choose the right Marquee. Whether you're a seasoned event planner or a business owner eyeing your next brand showcase, the crest marquee range is engineered (literally and figuratively) to impress.  This is not your mate’s backyard BBQ rig. This is architectural excellence with a side of Australian grit. What Exactly Is The Crest Marquee Range? Think of the Crest Marquee Range Australia as the luxury car of outdoor structures. These aren’t run-of-the-mill marquees and gazebos you slap up for a Sunday sausage sizzle.  They’re durable, clear-span marquee tents built for premium events that demand attention—and deliver it. What Makes Them Special? Clear-span design – which means no internal poles, so you get uninterrupted interior space (more room for guests, staging, or that dramatic floral chandelier). Engineer-certified aluminium frames – lightweight yet seriously tough. Customisable walls – solid, clear, or printed with your branding. Waterproof, UV protected, fade resistant, and wind resistant materials – because the weather never RSVP’d. The result? A clean, contemporary silhouette that screams professionalism, whether you’re hosting a corporate soirée, product launch, or temporary exhibition. Why The Crest Range Is In A League Of Its Own Let’s face it—event infrastructure in Australia has to be tougher than a meat pie left out in the sun. The elements don’t hold back, and neither should your marquee. Here’s what sets the Crest Marquee Range Australia apart: 1. Built Tough For Aussie Conditions Our beautiful climate comes with curveballs—surprise downpours, gusty afternoons, UV rays that could roast a chook. That’s why Crest marquees are made with fire-retardant, UV-protected, and wind-resistant materials. These aren’t features; they’re necessities. 2. Modular And Scalable Design Need something intimate for a VIP lounge? Or maybe a massive structure for a field day with 500+ attendees? With durable, clear-span marquee tents, you can connect multiple units to suit your space and audience. It’s the adult Lego set you never knew you needed. 3. Professional Aesthetic That Sells First impressions are everything in business. With crisp lines, clean finishes, and optional branded walls, the Crest range transforms your event from “Oh, that’s nice” to “Wow, who are they?” When Did The Crest Marquee Stole The Show? Nothing drives the point home better than seeing the product in action. Here are three scenarios where businesses saw real-world results with the Cre Marquee Range Australia, and how to choose the right Marquee. 1. Mining Expo In Western Australia A mining technology company needed to create an impressive mobile exhibit to display million-dollar drilling equipment. The solution?  A 10-metre crest marquee with branded clear side walls and reinforced flooring. The marquee handled desert winds like a pro and made the company look like the gold standard—literally. Result: They secured a major contract thanks to their polished presence. 2. Wedding And Events Hire Company, Victoria One events company wanted to step up its game and appeal to higher-end clients. They invested in several durable, clear-span marquee tents from the Crest range and began offering all-inclusive packages for formal weddings and galas. Result: Bookings with a higher price tag doubled within the first 12 months. Brides and grooms couldn’t get enough of the luxe marquee look. How Is Destination Wedding Shaping Australia’s Event Tourism?  The destination wedding market in Australia has grown rapidly within a span of a few years.  The market is approximately valued at USD 1.2 billion in 2023, and it is projected to rise even more by 8-10% within the last 5-10 years.    “Australia Overseas Wedding Design Market size is estimated to be USD 5.4 billion in 202 and is expected to reach USD 10.2 billion by 2033 at a CAGR of 7.5 from 2026 to 2033.”  Couples in Australia and all around are spending an approximate cost of $2500 to $4500 on a wedding marquee.   But just by doing that, you are not gonna get the dreamy wedding setting that you might want for your wedding.   With additional costs of decor, lights, furniture, restroom facilities, catering, and staff, the total cost will pile up to a few thousand to create a dreamy wedding.   But do all different types of crest marquee cost the same, and how do you choose the right marquee?   Pole Marquee – With wooden poles to support a giant canvas roof, creating an elegant traditional look.   Clearspan Marquee - This high-tech and modern marquee with a metal frame allows a bit more flexibility to the whole structure, making it look more expensive.   Stretch Tents – It is a great choice among the popular ones, which makes the tent material stretch over the internal poles.   Tipis – The tipi is a marquee with a whole character in itself, although it is creative, but the interior space is quite limited.    Yurts – The yurt is a construction that uses a wooden circular tent, with a striking visual presence inside the tent.   3. Food And Wine Festival In South Australia Organisers wanted something different from the stock-standard marquees and gazebos. They used a series of modular Crest marquees to house VIP wine tastings, cooking demonstrations, and a media lounge. Result: Attendees described the setup as “upscale” and “Instagram-worthy,” leading to record-breaking social media engagement and next-year pre-bookings. More Than Just A Shelter—It’s A Brand Statement When you're at a high-stakes event, every detail speaks volumes about your brand. Would you rather be the brand behind the wobbly gazebo with patchy fabric, or the business hosting guests under a gleaming crest marquee that looks like it belongs at the Sydney Opera House forecourt? Exactly. From tech expos to bridal fairs, a marquee isn’t just overhead protection. It’s your visual handshake. The Crest range delivers that handshake with a confident grip and a tailored suit. How To Choose The Right Crest Marquee For Your Needs Feeling a bit dazzled by all the options? Here's a quick guide: For smaller professional booths: Start with a 6-metre clear-span option. For large exhibitions or weddings: Look into modular 10-metre or even 12-metre setups. For branding impact: Choose sidewalls with custom prints or transparent panels to draw the eye. For repeat events across multiple regions: Ask about portable frame options and accessories for quick assembly and transport. No matter your industry—be it hospitality, mining, education, or agriculture—the Crest range can flex to fit your goals. Built To Impress, Designed To Last At the end of the day, the Crest Marquee Range Australia isn’t just a structure—it’s a strategic investment in your brand presence, event professionalism, and guest experience.  These aren’t disposable covers you ditch after one use. They’re built to last through years of business wins, big reveals, and brilliant moments. Whether you’re hosting your first corporate event or upgrading your event hire inventory, there’s a Crest marquee waiting to turn your next event into something extraordinary. Call To Action: Explore The Crest Marquee Range Today And Choose The Right Marquee Ready to elevate your event game? Browse how to choose the right Marquee Range Australia and see how Extreme Marquees can help you build a show-stopping space that ticks all the boxes—style, strength, and serious presence. Contact us now to get a quote, chat about design options, or book a demo. Premium events deserve premium marquees—and yours is just a click away. Read Also: 8 Beaches of Melbourne, Australia Where You Can Cool Off! 9 Best Beaches In Australia That Will Make It The Trip Of Your Life! Do You Know The Best Time To Visit Australia? Read All About It! 

BY  Barsha Jul 17, 2025

Starting out in travel? Yeah, it’s a bit wild out there. Travel blogs, vloggers, Instagram feeds… feels like everyone’s already doing it, right? So, how do you even begin to stand out? The truth is, your brand matters. A lot. Like, way more than you think. It’s not just a logo or a color scheme—it’s the feeling people get when they land on your page.  The little things they remember when they’re scrolling late at night. But how to build a travel brand? What are the things you should focus on when building the website? And don’t freak out—you don’t need to be some design wizard to make this work. Seriously. You can just hop on and create logos with Adobe Express, mess around with ideas, and boom… you’ve got something that actually looks good. No graphic design degree required. How to Build a Travel Brand: Why Branding Matters in the Travel Industry Let’s not sugarcoat it—travel’s massive right now. Stats say global tourism might hit $9.5 trillion this year. Yeah, trillion with a T. Which sounds great, sure, but it also means… loads of people are doing what you’re trying to do. And people don’t wait around. If someone stumbles across your Instagram or blog, you’ve got, what, maybe three seconds? They’re gonna decide right then if you’re worth their time. That’s where branding jumps in. A strong logo, some color choices that actually feel like you, a tone that doesn’t sound like every other account… it all adds up. It makes you stick. Makes folks trust you. Maybe even follow you. 1. Visual Consistency Builds Recognition You know that moment when you see a post and immediately know who made it—without even looking at the name? That’s branding done right. It’s not magic. It’s just being consistent. Same colors, same kind of vibe, font choices that don’t change every week… it tells people, “Hey, this is me. You know me.” Quick ideas to help that happen: Pick 2 or 3 colors. Use ’em everywhere. Choose one or two fonts. No more. Drop your logo on stuff. Doesn’t have to scream, just be there. Your tone? Stick with it. Are you chill? Fancy? Rough-around-the-edges? Own it. You’re not aiming for perfect—you’re aiming for recognizable. 2. Your Logo: The Stamp on Your Travel Passport How to build a travel brand without a logo? Think of your logo like this: it’s your stamp. Your mark. The thing people see and go, “Oh yeah, that’s them.” Does it have to be mind-blowing? Nope. Just needs to feel like you. Whether you’re into high-end hotels or hiking in sandals, that logo should match your energy. And hey, don’t stress trying to get it perfect. Play around. With create logos with Adobe Express, you can test stuff fast. Try a font, swap an icon, change a color—repeat until it clicks. It’ll come together, trust me. 3. Figure Out Your Brand Voice When you communicate with others, your personality and attitude need to shine through. This should also apply to your business activities. Every message you write, whether it is online or offline, should reflect the mission and characteristics of your travel company.  A clear brand voice needs to be in line with itself in the market and work well with the target audience. However, ensure that this voice is the same everywhere. You can’t be sassy when you are posting something on social media, and then be helpful in your blogs. This will confuse the audience and will not reflect a clear picture of the company. However, you can interchange the tone of voice to reflect your mood. The motive is to have an emotional impact on the audience in the context of the message.  4. Give The Travel Brand A Makeover Think of the tone and mission of the brand and then put together something entirely new that will reflect your idea.  Make a remarkable logo, use a unique font for the content, and make the brand shine and leave an impression when they visit the site for the first time.  Visual elements contribute to your brand recognition. For instance, when people hear Google, their striking colors pop into their minds. So, what are the elements that you need to focus on when you are redesigning the brand? Logo Typography Image Colour palette 5. Build Consistency This is the place where everything comes together. The website is the face of the brand, and not just a digital storefront. Online visitors will look for information on your website about your previous tours and what you are willing to offer them. They will want to see a clear picture of how you conduct business. This is why it is important that you maintain consistency throughout the brand. Everyone should look like a copy of one another. The voice, look, and feel should be the same. Here are some of the things that you need to focus on: Create an amazing about us page and put all the necessary information about your brand there. When you have an idea about your target audience, figure out what they are looking for, and try to answer their queries and use relevant keywords. Make sure you do not divert from your brand voice. The content you write and the posts you make should give a similar feel. This will strengthen the brand. When you have built a brand identity, you need to focus on the booking page as well. People should not have to leave the website when they want to book a trip.  Plan Your Website Like You Plan A Trip Travel’s about movement, right? Moments. Snapshots. But your brand—that’s the thing that sticks. The anchor in the chaos. Now that you have an idea about how to build a travel brand, you can focus on other areas that are important.  If you care even a little about growing an audience, building trust, or just looking like you didn’t slap your feed together last night… take a little time to shape your look. A real logo. A clear voice. It makes a difference. And once it’s done? You’ve got a home base. A vibe. A brand that people remember even after they close the tab. So yeah—go make it happen. Not next week. Now.