Best Hotels In Vienna: Heading Toward A Sustainable And AI-Driven Future

Apr 28, 2025

Last Updated on: Sep 29, 2025

Travel Blog

Vienna, the “Most Livable City” in the World, is now taking a step forward in its tourism and hospitality sectors, with hotels like Citadines Danube leading the way. 

The recently held Hotel Investment Conference CEE (HOTCO) 2025 in Vienna, Austria, featured the core theme “How to Make Money in the Hotel Industry?” 

Furthermore, the conference, held on January 20th and 21st, 2025, discussed emerging trends in tourism and hospitality in Austria and other European countries. 

Now, the impeccable hospitality of Vienna is one of the key reasons behind Austria’s record-breaking 2023 records. The country had 115.6 million overnight stays in the same year. 

But how will the hospitality industry consolidate or boost its success? What are the major trends the best hotels in Vienna are going to adopt soon?

Let’s discuss this in this Tour and Travel Blog.

The Best Hotels In Vienna: Blending Sustainable Practices With The Best Technology

The Best Hotels In Vienna_ Blending Sustainable Practices With The Best Technology

What makes Austrian hospitality so special? The country and its capital, Vienna, have successfully blended tradition with sustainability and cutting-edge technology. 

On one hand, the best hotels in Vienna are incorporating big data and AI into their systems. On the other hand, the hotels in the Austrian capital are improving the quality of hospitality and tourism with sustainable practices. 

How Are The Best Hotels In Vienna Heading Toward An AI-Driven Future?

How _Are The Best Hotels In Vienna Heading Toward An AI-Driven Future_

From tailoring guest preferences to helping guests with queries, AI is set to help the best hotels in Vienna achieve the most streamlined operations. 

1. Understanding Guest Preferences For A Tailored Experience 

While traveling to a place, we now look for an experience that is meaningful to us. That is why personalization is the key these days. 

Additionally, travel preferences and requirements vary for each traveler. 

For example, if you are traveling solo to Vienna, your criteria for choosing an accommodation will be different from those for choosing a hotel when traveling to Vienna with family. 

Today, hotels in Vienna are utilizing big data and AI to understand the type of experience a guest desires. 

Moreover, AI algorithms that predict guest requirements help improve repeat stays. It works like the 20-year staff member in a hotel who knows everything about the regular visitors.   

Additionally, sentiment analysis is combined with AI analytics and natural language processing (NLP) to enhance the guest experience. 

2. Chatbots And Virtual Assistants Helping Guests With Queries And Tasks

Do you have a query? Do you need guidance on certain things? You can ask an AI chatbot or virtual assistant to help you in the following cases. 

  • Asking for Wi-Fi passwords
  • Scheduling calls
  • Interacting with you about the things they want

Now, some of the best hotels in Vienna are also utilizing chatbots with distinct personas to establish favorable connections. 

To make these virtual assistants feel more natural and engaging, many hotels are now exploring text to speech technology, which allows chatbots to respond with lifelike voices instead of just on‑screen text.

3. Smart Kiosks And Mobile Apps With AI Automating Guest Check-in

You need to check into a hotel in Vienna. There is a smart kiosk in the reception, or you can use an AI-enabled app to verify your identity, obtain your room keys, or even unlock an electronic key and head to your room in minutes. 

This is amazing, as you don’t need to stand in a queue or waste your time checking in.

4. Better Hygiene With Automated Cleaning Schedule And Robot Cleaners 

The best hotels in Vienna can now use AI to automate their cleaning schedules. AI will take care of it when you have checked in or checked out, and at the interval of cleaning your room and other facilities. 

AI can also help schedule cleaning in your room based on the preferences you shared at check-in. 

Moreover, as part of optimized resource management, AI can reduce or eliminate the need for human intervention in the cleaning task. 

Hotels can now utilize scrubbing robots programmed to clean according to schedules set based on traffic or footfall in specific areas.

5. Enhanced Security With AI Incorporation In Surveillance

AI-enabled surveillance systems can read and assess camera images, footage, and data provided by the smart access system. 

AI can also analyze crowd behavior to identify any security threats in the hotel. Thus, AI can minimize or reduce the risks of unlawful or disruptive activities in hotels. 

So, the surveillance system becomes stronger with the integration of AI, and the process also becomes cost-effective. With AI, you don’t need human staffing to monitor cameras or access system feeds.

6. Impeccable Upkeep With Maintenance Prediction

AI with “predictive maintenance algorithms” can monitor the health and functions of all the following setups and infrastructure. 

  • HVAC Machines
  • Elevators
  • Lighting Setups
  • Vehicle Fleets

The algorithm will also help make the ideal maintenance schedule to keep all the facilities in working condition. 

This minimizes the risk of major breakdowns.

7. The Best Hotels In Vienna Are Building A Sustainable Future

Vienna is now the newest member of the International Network of Sustainable Tourism Observatories (INSTO). 

As a member of INSTO, Vienna will now monitor the social, economic, and environmental impact of tourism.

Through the Sustainable Tourism Observatory, Vienna fosters dialogue, innovation and collective stewardship to co-create sustainable destination development, ensuring tourism enhances the quality of life for all, while preserving Vienna’s unique cultural and natural resources.
Norbert Kettner, CEO, Vienna Tourist Board

This membership of ISRO also demonstrates the city’s commitment to establishing its leadership in sustainability. It is also a great step forward toward executing the ambitious “Smart Climate City Strategy.”

The best hotels in Vienna also adhere to the city’s strong commitment to sustainability. 

The use of water-saving fixtures, rainwater harvesting, energy-efficient setups, and unconventional energy resources is among the major sustainable practices that hotels in Vienna are adopting today. 

Additionally, there is a strong emphasis on waste reduction and management. Composting and recycling are two important elements of sustainable waste management. 

Additionally, sourcing food and essentials from local vendors is a great way to support local communities and reduce transportation-related emissions.

Best Hotels In Vienna: Bring AI And Sustainability Together 

AI can help the best hotels in Vienna implement the best sustainable practices through Smart energy reduction and smart energy management systems. 

Thus, hotels can reduce their energy consumption, lower utility bills, decrease water consumption, and decrease their carbon footprint. 

So, visit the hotels in Vienna and see how the best accommodations in the Most Livable City of the World offer you the most meaningful experience. 

Share on Social Media

Meet Sibashree Bhattacharya, a travel enthusiast who has a decade-long experience in transcending virtual barriers with her words! Her deep love for travel is apparent from her travel escapades to the mountain, often taking her readers on a journey, her words acting as Portkey! Fun fact: Sibashree loves to dive deep into the history of the places she is about to visit, making her travels even more wholesome. If you were wondering how her articles are not short of time travel, this answers it!

Leave a Reply

Your email address will not be published. Required fields are marked *

title-img Related

READ MORE Work Abroad Programs

Your Shortcut to Top-Rated Work Abroad Programs 

BY  Sibashree Nov 11, 2025

Searching for "work abroad programs" online is a complete mess. You'll find outdated government forms and spammy ads for "easy European jobs." It's enough to make anyone want to give up.  But here's the good news for Canadians: you can completely skip that nightmare. This guide cuts through all the nonsense. We'll show you what a trustworthy program looks like, where you can actually go, and the exact plan to get you from your couch to a job overseas. No scams. No stress. Just a clear path forward.  What Does "Top-Rated" Work Abroad Programs Mean?  A top-rated program isn't just any job you find overseas. It's an official, recognized cultural exchange with the proper visa to back it up. The real difference comes down to the support system.  That official backing is your safety net. It’s what lets you work legally and actually enjoy the experience instead of constantly worrying about the details.  Where Can Canadians Work?  Thanks to international agreements, Canadians have some fantastic options. Your destination will shape your entire adventure, so think about what you want. Are you chasing city life, mountain trails, or a completely new culture?  These five spots are consistently popular and reliable for Canadians:  Australia: The classic down-under adventure, packed with hospitality and farm work.  New Zealand: A paradise for hikers and ski bums, with vineyard jobs to match.  The United Kingdom: Dive into history and hop over to Europe, with a huge service industry for jobs.  Ireland: Famous for its welcome mat and tech companies that need English speakers.  Japan: For a total change of pace, with roles in English teaching and tourism.  The Make-or-Break Eligibility Rules  Before you go any further, make sure you can honestly check off every one of these boxes:  Citizenship: You've got a valid Canadian passport.  Age: You're between 18 and 35.  Bank Account: You can prove you have around $2,500 in savings.  Clean Record: You can get a police background check if they ask for it.  Health Insurance: You'll buy full medical coverage for your whole trip. No skipping this. The Application Plan  Trying to figure this out as you go is a recipe for delays and frustration. A successful application is a project that needs a clear plan. Follow these steps in order to move efficiently from dreamer to departure. Step 1: Do Your Homework  Don't just pick a country because it looks good on Instagram. You need to get real about the day-to-day life there. Your research should give you straight answers to a couple of key questions.  Ask yourself:  How hard is it actually to find a job there?  Can I afford the rent and other costs without panicking?  What are other Canadians saying about their experience there now?  What are the specific visa conditions on the official government immigration site?  To cut through the noise, the most efficient way to apply for top-rated work abroad programs Canada is to use a proven service like SWAP. Step 2: The Paperwork Marathon  Getting your paperwork together takes longer than you think. Waiting on a bank statement or police check can stall your entire plan for weeks.  Start gathering this stuff now:  Your Canadian passport  A couple of passport photos  Official bank statements proving you have enough money  A police clearance certificate  Proof of your international health insurance  Step 3: Navigate the Visa Application  This is where you submit everything to the host country's immigration authority. Each one has a different online system. Pay attention to every detail. A simple typo can mean a long delay or a denial.  The process will involve:  Completing a lengthy digital application form.  Uploading scans of every single supporting document.  Paying the non-refundable application fee.  Submitting and then patiently waiting for a decision.  Step 4: Pre-Departure Prep  Don't wait until the last minute. A little prep now makes your first week abroad so much smoother.  Your shortlist should look like this:  Book your flight and first week or two at a hostel.  Figure out how to get a local SIM card and bank account.  Go to any pre-departure meetings offered.  Find other travelers in online groups.  Pack for the weather and the work you'll actually be doing.  The Two Biggest Hurdles (And How to Clear Them)  Let's be honest: your two most immediate concerns are making money and finding a home. The good news is that these are completely manageable challenges if you know how to approach them.  How to Land a Job Overseas  Don't just rely on online applications. The best opportunities often aren't advertised. Get out there and be proactive.  Try these tactics:  Hit the pavement with printed resumes for cafes and hotels.  Sign up with a local temp agency.  Check the most popular job site for that country.  Ask other travelers where they're working.  See if any hostels need help in exchange for a bed.  How to Find a Place to Live  Never, ever sign a long-term lease for a place you haven't seen in person. Your smartest move is to book a temporary base for your first one to two weeks. Use that time to visit apartments and meet potential roommates face-to-face.  Your main housing options will be:  Hostels (budget-friendly and social for the short term).  Flat-shares (more space but usually requires a contract).  Sublets from other travelers (often flexible and furnished).  Serviced apartments (pricey, but with no hidden surprises).  Why DIY When You Can Have a Guide?  Since 1975, SWAP has been in the business of turning Canadian travel dreams into reality. Their entire value is in knowing the bureaucratic ins and outs that most people only discover through frustrating mistakes. They handle the complexities that can make the process so daunting.  So, what do you actually get? SWAP provides verified application checklists, runs essential pre-departure briefings, and has in-country partners you can actually call for help. This means if you're confused about getting a tax number or understanding your work rights, you have a direct line to someone who knows.  For any Canadian looking to apply for top-rated work abroad programs Canada, using SWAP is the strategic choice. Your Next Move is Simple  Your adventure starts with a single, informed decision. For those ready to take that step, the tools to apply for top-rated work abroad programs in Canada are ready and waiting. Don't just wonder about it; make a plan and make it happen! 

READ MORE things to do in Hilton Head

Things To Do In Hilton Head With Kids: 11+ Fun Activities At One Of Topmost Family-Friendly Beaches In South Carolina

BY  Sibashree Nov 14, 2024

Tourism is very important for Hilton Head and its community. Further, tourism in Hilton Head is a way to build a profitable industry that empowers the community, boosts the economy, and, at the same time, protects the delicate coastal ecosystem. Now, there are many aspects of tourism in Hilton Head. However, you can only get the complete picture after paying a visit.  Originally built in 1952 by Developer Charles Fraser, Hilton Head has been especially a delight in the summer season. The spa resorts here are comfortable, and outdoor activities are endless, making Hilton Head one of the favorite islands in the USA for kids. From exploring the best museums and petting animals to playing at the beach, there are endless things to do for kids. No wonder that Conde Nast Traveler has conferred the 2024 Readers’ Choice Awards to Hilton Head. So, it is still the most favorite island of Americans.  Nevertheless, do you want to know the best things to do in Hilton Head with kids? Here’s a brief guide. Best Things To Do In Hilton Head With Kids: Explore Marine Life And History At Its Best  Hilton Head tourism revolves around making it a family-friendly beach destination. Further, it is a year-round travel destination, with spring and summer being the best seasons to visit with kids and family. Moreover, Hilton Head Island has some experienced and reputable tour coordinators and operators, making the beach experience absolutely fun for you. So, let’s start exploring the best things to do in Hilton Head with kids. 1. Kayaking Dolphin Tours https://www.instagram.com/p/CSwsmO-LZys/?img_index=1 Contact: Kayak Hilton Head Dolphin Tours Phone Number: (843) 684-1910 Kayaking and meeting the most adorable dolphins are the best things to do in Hilton Head with kids. They love being in the company of the bottlenose dolphins and watching the most playful acts.  Kayaking and dolphin tours are available for family, adult, and kids groups. Further, it does not matter how experienced you are in kayaking. Even a beginner can join this fun outdoor pursuit.  2. Fishing Boat Trips https://www.instagram.com/p/CtCQUWUOhz2/?img_index=1 Contact: Captain Hook Party Fishing Boat Phone Number: (843) 905-2710 Fishing boat trips in Hilton Head are a fun day activity for kids and the entire family. The trip will take at least 5 hours and offer the best experience in offshore wreck fishing. Further, you can join the sharking trips at night if you are more adventurous.  Hilton Head is known for its year-round fishing activities and suitable conditions. Moreover, you will find many species of saltwater and freshwater fish here. Sunfish and mackerel are the most popular fish species here. 3. Mermaid Tour At Hilton Head https://www.instagram.com/p/C-48u3vuYK0/ Contact: Mermaid of Hilton Head Phone No: (843) 271-6441 Are mermaids for real at Hilton Head? Joining a mermaid and dolphin visit tour is one of the best things to do in Hilton Head with kids.  People of every age can try their mermaid experience here with lovely photoshoots. Also, watching the dolphin schools is an experience for a lifetime! Tour And Travel Note Dolphin encounters are the best during the sunset. So, book a Sunset Dolphin Tour at Mermaid of Hilton Head.  4. Nature And Dolphin Tour Contact: Dolphin and Nature Tour Phone Number: (843) 681-2522 What can be more exciting for kids than meeting the bottlenose dolphins of the Atlantic in their natural habitat? The Coast Guard licenses this cruise ride for forty passengers at a time. So, it is a fun family activity with people of varying age groups. Also, as you encounter the dolphins, you will experience the beauty of Calibogue Sound and Broad Creek. Moreover, this cruising fun is absolutely free for children below two years of age.  5. Riverboat Cruising Contact: Savannah Riverboat Cruises Phone Number: (800) 786-6404 Riverboat cruising is one of the best things to do in Hilton Head to enjoy the amazing vistas of Savannah. It is also a great experience for couples on a romantic trip. The sunset and gentle breezes make the trip amorous. Further, riverboat cruising is a great way to explore the rich cuisines of Hilton Head. The lunches, brunches, and dinners are only possible if you are on culinary tourism to Hilton Head.  6. Crabbing Adventure For Kids Contact: Kids Crabbing Cruise on Captain Kidd Phone Number: (843) 612-8529 As the name suggests, this activity is designed for kids who want to take part in some sports adventures.  Kids of all age groups can take part in this activity. Further, they will learn how to catch crabs and release them under the guidance of trained staff members.  Your kid will not need any fishing licenses and all necessary equipment will be provided by Kids Crabbing Cruise on Captain Kidd.  7. Savannah Day Cruise Contact: Savannah Day Cruise Phone Number: (843) 363-9026 Getting a slice of the historic Savannah is one of the best things to do in Hilton Head. Your journey will begin from the Intracoastal Waterway. Further, your cruising journey will end on the River Street of Savannah. From there, you can use the Old Savannah Trolley Tour Tickets from Savannah Day Cruise at a discounted price to explore the beautiful city in Georgia. The cruising journey will take you around 2 hours, and you will get to spend 4 hours in Savannah.  8. Golfing Adventure https://www.instagram.com/p/C7wXJj3tSUd/?img_index=1 Contact: Pirate’s Island Adventure Golf Phone Number: (251) 968-4653 Pirates Island Golf Adventure is the best thing to do for kids interested in the fascinating game of golf.  The golf courses here have beautiful landscapes. Further, as your little ones are done having blasts at the golf courses, they can hunt for pirate treasures walking down the streams, waterfalls and over the bridge.  9. Kids Camps Contact: Commander Zodiac Phone Number: 843-671-3344 Your kid’s visit to Hilton Head will be vanilla if they don’t attend kids' camps. Commander Zodiac conducts the most popular kids camp in Hilton Head. These camps are great to learn how to sail and watch dolphins on an exciting detour. However, your little one can also take part in the following activities. Crabbing Water balloon activities Scavenger hunts These things to do in Hilton Head will make their trip unforgettable.  10. Pirate Ship Fun https://www.instagram.com/p/C7W8CN_Nic-/?img_index=1 Contact: Pirates of Hilton Head Phone Number: 843-305-6953 The Pirates of Hilton Head Boat Cruise is the only customized pirate boat in Hilton Head. Your little one, aged between two to ten, can take part in this fun water pursuit.  They will love their activities with water cannons and, of course, treasure hunting as pirates.   11. Horseback Riding At Lawton Stables    https://www.instagram.com/p/C8cfeFnOnVo/?img_index=1 Contact: Lawton Stables Phone Number: 843 671-2586 If your kid enjoys horse riding, let them visit the popular equestrian center of Lawton Stables. They will get a chance to ride ponies and pet the adorable animals. Further, while exploring the Sea Pines Forest Preserve trails, you will feel like you are living your Western dreams.  Moreover, the butterfly gardens and lakes at Lawton Stables will offer tranquil encounters with nature.  12. Visiting Sandbox Children's Museum  Phone Number: (843) 842 7645 The Sandbox Children's Museum is a wonderland for children below 8 years of age. The displays and games here are interactive and they have educational value.  Further, the exhibits at the museum are perfect for health, emotional, social, emotional and cognitive development.  Also read Top 13 Famous Wonders Of India That You Must Visit! Top 10 Most Popular Paraguay Food That You Must Try. Top Tips For Motorbike Rental In Phuket – A Guide To Exploring The Island On Two Wheels.

READ MORE is playa del carmen safe

Tips to Know is Playa del Carmen safe for a Traveler! 

BY  sagnika Mar 24, 2025

When you are asking the question, is Playa del Carmen safe, let me tell you how important it is to be aware of your surroundings. A dreamy destination for visitors, the city offers beautiful landscape views, amazing food, vibrant nightlife, and lively beaches.   The question of safety arises especially when it comes to following basic issues of safety, tips necessary to be careful, debunking some of the myths of the city along practical approaches to enjoy your travel.   You can book one of the best Caribbean cruises to visit Playa del Carmen. Let me share with you the safety tips that will help you make effective plans to visit Playa del Carmen.   Tips to Know is Playa del Carmen safe for a Traveler?   As a potential visitor or a tourist, you can rest assured that Playa del Carmen is safe. However, if you still question, is Playa del Carmen safe, you need to know some of the basic steps that are taken by an individual to be safe and enjoy their trip.   It is also important to consider that apart from being on a vacation, it is also important for you to learn about their culture, practices, and traditions. Try to be respectable towards them. The local authorities are all dedicated to keeping the place safe, crime-free with improvements in the basic systems of authority.   The place has a good reputation for being safe and the real estate market is earning more trust over time. The authorities have taken significant steps to improve the overall conditions of safety, both for the locals and the tourists. Let’s go through some of the common issues and safety tips!   Common Issues in Playa del Carmen    There are some common issues that you might face when visiting the city of Playa del Carmen. It is not usually dangerous, however, try to stay vigilant of overenthusiastic strangers. Let me make you aware of the things you might want to know before you visit:   The taxis tend to overcharge, so it is better if you get a taxi and decide on the fare before you get on it or book from a ridesharing app. To visit one of the exotic places to travel, you must be aware of the common issues you might face.   You will always find local people trying to scam you by saying that they are selling tickets for tours and events, which in most cases are fake. It is better if you purchase the tickets from official vendors for any specific tour, guides or events you want to attend.   A technological scam, there have been people who use skimming devices on ATM machines so when you use your card in it, it reads the information. It is, therefore, important for you to consider the machines well before you use them. Additionally, there are also restaurants where tourists are charged more!   You need to ask more questions and get clarity regarding money and the charges on the food dishes before you pay. Henceforth, you will see that these tips will become the ultimate guide to stress-free holiday travel!   What to Avoid   A safe destination to visit, the people of Playa del Carmen are quite safe and welcoming. However, what do you need to keep in mind so that your trip remains stress-free? Let me share some things to avoid.   Do not rent a taxi or hail it first thing off the street, chances are that they are unlicensed vehicles, and you might end up in trouble. Try to book your taxis from ride-sharing applications online or official taxi stands around the city.   Simultaneously, try to stay in all the areas of the city, most of them are safe and well-patrolled. Try to ignore all the poorly lit and isolated areas. The nightlife is quite bustling with life but what is important is to keep an eye on your drinks and not drink from strangers.   Additionally, do not accept drugs from unknown people as it can have dire consequences on your life. Stay away from all drug-related activities because it is illegal and has legal consequences!   Safety Tips   Let me share with you some of the best safety tips when you are planning to visit the Playa del Carmen. These steps will help you relax in the city, enjoying the places without worrying about safety.   The most important tip is to stay in populated and well-lit areas at night as a traveler. The popular sports of Playa del Carmen are Zail-Ha, Gonzalo Guerrero, and Fifth Avenue. They are quite safe but still be cautious.   Try to keep your valuables back home or in the accommodations you have booked such as electronics and jewelry. If you are wearing or carrying something out of necessity, such as your gold wedding ring or your camera, you should not flash them.   Have a bag that is secure and strong around your waist or chest so that you can keep your valuables. You have to stay informed about the local advisories and local news. This will ensure that you do not face any potential issues.   The parties in and around Playa del Carmen are quite vibrant, and I would suggest you enjoy it. But you also need to be aware of your surroundings, drink responsibly, stay in control, and avoid illegal drugs that might be slipped into your drink or offered to you. This will ensure that you do not face any unwanted situations.   Environmental and Health-related Tips   When it comes to safety tips, I would like to make you aware of the impact of the place on your health and the overall environmental transitions. You must take these into account before you start evaluating the place and the need to be aware of them.   Food Safety   I am an avid traveler who loves enjoying the local cuisine wherever I go, and I would suggest you try it too. However, instead of trying anything and everything available on the street, choose reputable and reviewed eateries and restaurants.   With social media blogs and posts being so rampant, spreading significant food dishes and places globally, you can easily learn about the best places in Playa del Carmen. Do check the place for its hygiene and cleanliness henceforth, stay aware but enjoy the food.   Sun Protection   Visiting Playa del Carmen means facing the hard Caribbean sun. What is my suggestion to you? Always use sunscreen, and wear sunglasses and hats when you are out and about. If you are out during the hottest part of the day, you should seek shade instead of directly facing the sun.   Water Safety   Drinking water and staying hydrated is quite necessary hence, I would not recommend drinking tap water in Playa del Carmen. It is better if you get yourself bottled water as it is widely available across the city. Additionally, the climate is hot and humid, hence try to keep drinking water.   Hurricane Season    The city is a hurricane zone, which extends from June to November so, I would suggest you should be aware of it. You should be aware of the weather even though hurricanes are quite rare. Try to keep updated with the local announcements and advice so that you know about the storm warning.   A Safe Place: Playa del Carmen   If you are visiting the place as a traveler, you can be completely safe with some considerations of the safety tips. Additionally, if you are thinking about relocating and want to visit before you make the decision, Playa del Carmen is a completely safe place.   So, the question, is Playa del Carmen safe answered effectively across this blog? Starting from expats, native to digital nomads have made Playa del Carmen their home creating a beautiful lifestyle choice with affordable living and a happy and safe community.   Comment below on what you think about Playa del Carmen and whether you are ready to visit the place. Let us know if you have any safety tips that you would want us to address.    Also read Top 10 Most Popular Paraguay Food That You Must Try. Top 13+ Famous Wonders Of India That You Must Visit.