Seven Reasons To Visit The Stunning Greek Ionian Islands

Jul 25, 2023

Last Updated on: Jul 3, 2025

Travel Guides

Churches, Venetian castles, olive groves, and forests of pine right up to the water’s edge set the iconic Ionian islands of Greece apart. Having lived for centuries under Venetian rule, it is aptly reflected in their age-old buildings.

Choosing the right operators, like www.ionianislandholidays.com can be a deciding factor in making or breaking your holiday to these stunning Greek islands. The sapphire-blue Ionian Sea welcomes visitors to the breathtaking destinations.

There’s so much more to witness, from Kefalonia to Lefkada, Corfu, Zakynthos, Paxos, and Ithaki. They are all wonderful island hot spots that you will adore exploring. So, if you are still not considering moving to Greece, which is easier than you could imagine, you aren’t living life completely. Below are a few reasons that will prove the point!

Why visit the Ionian islands?

While on land you can explore monasteries, mountain villages, and waterfalls, kites, and windsurfers regard the waters of the Ionian Sea as a prime location to enjoy water sports. If you’re planning a trip, keep in mind that with favorable winds, there is no better place for sailing than these beautiful islands of Greece.

visit the Ionian islands

Some other compelling reasons to visit the Ionian islands are:

1. The celebrated beaches

There are countless beaches, big and small, all over the islands of the Ionian Sea that have a charm of their own. The Shipwreck Beach of Zakynthos is a mega crowd puller from all over the world, and so are the pristine sands of Lefkada, Porto Katsiki, Voutoumi, and Engremni.

Again, while Antipaxos and Vrika are a one-stop for boat owners, Schinos in Ithaki and Myrtos in Kefalonia are where the elite mingle with each other.

Finally, there is the much-photographed Kaladi on Kythera and Paleokastritsa in Corfu which are lapped by blue waters against a backdrop of towering limestone cliffs.

2. Rich culture and history

The ancient monasteries, churches, castles, and other buildings lay testimony to the myths and colorful traditions of the Ionian islands. Homer’s kingdom of the Phaeacians, Corfu, is home to Old and new Venetian Forts, Achillion Palace, and Mon Repos, all top-class architectural wonders.

Then there is the outstanding Asian Art Collection museum inside the Palace of St Michael and St George, the Municipal Gallery, and the Archaeology Museum.

Lefkada, too, has some impressive medieval buildings, while the most sturdy attraction of Greece, by far, is the 14th-century castle of Santa Maura.

3. Best for water-based activities

Best for water based activities

Many of the Ionian islands are known for consistent wind conditions which attract water sports lovers, especially beginners as conditions are best for them. This makes the islands a great place to take up a new water-based activity or even some laid-back paddling in the pristine waters

When it comes to water sports, the Ionian islands enjoy a reputation of their own. While Lefkada draws ever-increasing hordes of windsurfers, year after year, sailors flock to the beaches of Myli and Vasiliki, ranked by many as the best in the Mediterranean.

Adventure junkies also head to the nearby isles of Meganisi, Kastos, and Kalamos, north of Corfu, who then head around the island before sailing south towards Paxos

Antipaxos, Ithaki, and Kioni are all other destinations that are loved by sailors in the Ionian Sea. For hikers, there are well-marked trails through the green mountains and the famous 220 km long Corfu trail.

4. Delicious cuisine

The Greek cuisine in itself is a good reason to visit the country, especially the food served on the Ionian islands which has a strong Mediterranean diet base which is considered to be key to longevity.

Inspired by the history of the Ionian Sea, the delicacies of the Greek islands will surprise you with their wealth of culinary delights. The Ionian islands stand out, not only for their sophisticated dishes like sofrito and Bianco but complemented for their locally produced ginger beer and kumquat liqueur.

Diners in Zakynthos and Lefkada are usually regaled by strolling musicians while the locals serve their own delicacy, a nougat treat. Ask for it if you don’t get it.

The piece de resistance of Kefalonia is the rich meat pie and another one of Zakynthos is salsa, a meat stew accompanied by cheese. An integral element of Greek cuisine is olive oil, which is world-renowned, and used in most dishes.

5. Fantastic year-round weather

There are few better holiday spots in the world, than the Ionian islands of Greece, which enjoy near-perfect weather all around the year. There are plenty of beaches if you wish to soak in the sun with your family at any of the famous ones in Greece.

Typically, the temperature never drops below 70°F through September or in any case below 50°F during the winter months in any of the top islands you may wish to visit.

Moreover, the frequent rainfall has made the vegetation lush green which characterizes the islands. Snow is rare, and summers are cool even on the hottest of days.

This means, even in the off-season, conditions are near perfect for hiking, checking out the vibrant scenery, and not forgetting loads of shopping all without being troubled by the teeming hordes of visitors.

6. The hospitable locals

Greek hospitality is legendary with its roots deeply embedded in every heart of the locals. The word for hospitality in Greek is philoxenia which literally means “friend to a stranger” and refers to the art of caring for anybody who visits a Greek home.

The value of hospitality of the ancient Greeks still lives today in modern Greece. Over the centuries, the generosity of the locals has become a cultural norm and revolves around sharing life with others, like inviting a newcomer to their home for a homemade meal.

Ancient Greek’s care for strangers was an institution as they considered the act of welcoming someone as a missionary sent by the gods, Hence hospitality enjoys important value, even today, for every Greek citizen and they happily open their doors to foreigners and invite them for a treat in their homes.

7. They produce awesome drinks

Greek wines

Greek wines are among the best in the world. Brands like Retsina, Agiorgitiko, and Vidanto are all legendary to wine lovers, with Assyrtiko from the island of Santorini being one of the most popular of all Greek wines.

It is the diverse landscape that explains the presence of distinct characteristics in these wines, especially the red variety from the volcanic island of Santorini, the most wine-producing state in the country.

Another good variety of white wine by the name of Robola is associated with the island of Kefalonia where some of the best brands can be found. Ouzo is another famous Greek drink that is worth a try. This is a heady licorice-flavored drink served with a glass of water before meals and best enjoyed with eating mezedes by the seaside on any of the islands. Do not forget to say Yamas, the Greek equivalent of “cheers” before you begin to drink.

Read Also:

Share on Social Media

Arnab is a professional blogger, having an enormous interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, He carries out sharing sentient blogs.

Leave a Reply

Your email address will not be published. Required fields are marked *

title-img Related

READ MORE things to do in leeds

Things To Do In Leeds: Dive Into The Dynamic Heart Of Yorkshire

BY  Abdul Aziz Nov 22, 2023

Do you want to travel without breaking the bank? Leeds offers affordable options for city breaks that let you discover new things. We've compiled some ideas for ways Leeds is an inexpensive city destination for singles, families, and couples. It offers inexpensive nights out to the fascinating year-round calendar of festivities as part of Leeds 2023. Most museums and galleries in Leeds are free to enter. Let's explore and find out the best things to do in Leeds. Things To Do In Leeds cloudfront.net Leeds has gained a reputation in recent years as the liveliest city in the UK, with a broad and welcoming cultural scene. Leeds is a city full of culture, from venues and organizations that are breaking new ground to street art trails. This is partially attributable to Leeds' abundance of museums and galleries, the majority of which offer free admission. A few of the best art galleries in the city may be found in the cultural district of Leeds, including the Henry Moore Institute, Leeds Art Gallery, Leeds Central Library, and Leeds City Museum, all of which are only a two-minute walk apart. Leeds City Museum offers amazing exhibitions and artifacts that let you travel through time and experience amazing history. Leeds Art Gallery features exhibits of Victorian art, sculptures, paintings, and portraits. It also has one of the best exhibits of 20th-century modern art outside of London. The Henry Moore Institute, one of the biggest sculpture exhibitions in Europe, honors the art of sculpture. The Leeds Central Library holds a great collection of books from all over the world. Things To Do In Leeds: Museums & Art jaga.co.uk There are always plays or other forms of entertainment in Leeds because of the city's outstanding theaters and touring companies. Leeds Grand Theatre - one of the UK's most stunning Grade II listed theaters - offers shows for as little as £15. This is home to Northern Dance and Opera North, the only resident dance and opera companies in the country outside of London. Some of the most well-liked Westend productions, including Sister Act, The Bodyguard, and Dirty Dancing, are also available online for a reduced price. Do you need more excuses to visit? Leeds is hosting its Year of Culture in 2023, which makes it an extremely interesting year for the city. A calendar of events is planned for the entire year, all throughout Leeds, with the goal of "letting culture loose." There are countless options for events and activities that highlight the vibrant arts and culture of the city and its residents. Most events are either free or "pay as you feel." Some of the highlights include 90 painters from throughout the city on display at Leeds Art Gallery. They will be showcased at the "The Leeds Artists Show" through April 30. Pay what you feel for "As You Are," a sound, walk-in musical experience designed by South African cellist Abel Selaocoe. It will be held for the Orchestra and Chorus of Opera North. There is still a lot to look forward to. Things To Do In Leeds: Food & Cuisine welcometoleeds.co.uk Searching for a culinary-themed staycation? Leeds is the ideal place to be. The city, which is home to a booming independent food industry, has several cafes, bars, pubs, and restaurants. Leeds is the unofficial gastronomic capital of the North. Not sure what you want to do? Visit Trinity Kitchen. Trinity Kitchen is a great spot to visit for lunch, supper, or even an afternoon snack. It features rotating street food vendors serving it all, from pizza to Pho. It has a laid-back, distinctive setting for you to enjoy lunch, dinner, or afternoon snack. Kirkgate Market also has a similar street food setup. Kirkgate Market, where M&S first made its appearance, is currently the largest indoor market in Europe. Its recently renovated food hall is home to some delicious treats. There is the award-winning Manjit's Kitchen- a vegan Punjabi street food vendor. There is also Fat Annie's- an entirely plant-based restaurant serving American-inspired burgers and hot dogs. You must also visit the renowned Yorkshire Pudding Wrap Company to indulge in one of their delicious wraps. Searching for new openings in the food and beverage industry? Leeds can take care of that.  The brains behind Doh'nut, the greatest doughnuts in town, opened Things in Bread, a brand-new gourmet sandwich store right in the middle of the city center. You're onto a winner when you find traditional sandwich flavors made with premium ingredients and freshly baked bread. Things To Do In Leeds: Parks & Greens There are numerous ways to enjoy Leeds, so a trip to this city offers more than just the bustle of the city center. You can find some of the most breathtaking natural beauty in the UK beyond the nightlife, museums, shops, and restaurants. Roundhay Park, a few miles outside the city center, has more than 700 acres of parkland, lakes, woods, and gardens. Get hot beverages and snacks from the on-site Lakeside Cafe. Visit the nearby Tropical World for a family-friendly island experience. In the desert, meerkats stand boldly, while exotic butterflies and birds are free to roam throughout the recreated rainforest habitat. Adult admission to Tropical World is £7.20, £3.80 for children, and kids under five enter for free. One of the most well-loved tourist destinations in the city is the medieval ruins of Kirkstall Abbey. It is located just outside of the city. Tickets are £5 for the ruins and expanse of grounds to check out; children under five are admitted free of charge. The Leeds-Liverpool Canal runs alongside Kirkstall Abbey, so why not take a leisurely stroll down it first? Things To Do In Leeds: Architecture & Heritage travel-assets.com Leeds is also an ideal starting point for discovering the splendor of the surroundings. The Yorkshire Dales National Park, which is home to some of Yorkshire's most famous landscapes and attractions, such as the Yorkshire Three Peaks, Ilkley Moor, Bolton Abbey, and the adjacent ancient towns of Harrogate and Knaresborough, is conveniently accessible from Leeds station. The industrial towns of Yorkshire are also well worth a day trip. Nestled next to the Leeds-Liverpool canal, Saltaire is a UNESCO World Heritage Site. It's a great place to spend a leisurely afternoon strolling through its charming alleys or visiting the well-known Salts Mill. It's certainly worth the journey, with a magnificent variety of Hockney artwork, literature, flowers, cuisine, and 21st-century business, and free admission.  When you take an inexpensive city holiday to Leeds, you may discover all of this and more. Things To Do In Leeds: Lodging nationalparks.uk Book a stay at Art Hostel for consistently reasonable and distinctive lodging. It is the first establishment of its kind in the UK and the ideal spot to unwind after a strenuous day of sightseeing. Regional artists from East Street Art designed imaginative, reasonably priced, and distinctive lodging. It is a vibrant, artist-run company that spearheads avant-garde art initiatives and shows. The Art Hostel's themed rooms are all the product of the creative minds of Leeds-based artists working with regional artisans. Wrapping Up Leeds is a great place to take an inexpensive staycation in the UK because there is a lot to do there. The city is filled with events that do not break the bank. Use this guide to figure out how to spend your time here, whether you have 24, 48, or 72 hours. If you have thoughts to share or questions to ask about things to do in Leeds, please leave a comment below. We would love to hear from you! Read Also: Brighton Bliss: Crafting Your Perfect Coastal Getaway Itinerary Unmissable Urban Delights: Things To Do In Glasgow UK City Hidden Gems: Things To Do In Manchester

READ MORE things to do in tenerife

Unforgettable Island Adventures: Things To Do In Tenerife

BY  Abdul Aziz Nov 24, 2023

The Canary Islands, including Tenerife, are genuinely exceptional places on earth. Because of the island's volcanic and windy nature, volcano hikers and daring beach and watersports enthusiasts flock to it. Tenerife, which boasts a varied landscape and a warm winter climate, attracts millions of adventure seekers each year. March to May or September to November are the ideal times to visit Tenerife. Nonetheless, Tenerife is a fantastic destination all year round due to its subtropical climate, providing sunshine all year round. This Tenerife travel guide will walk you through all the hidden gems and unique locations while driving and hiking the island. Additionally, it will provide you with plenty of helpful advice on transportation for the best travel experiences. Here are some of the best things to do in Tenerife. Let’s GO! Overview timeout.com Tenerife is an island that was once part of the Spanish-ruled Canary Islands. It is home to the archipelago's principal economic hub. It is situated 300 kilometers in the Atlantic Ocean off the coast of West Africa. The flight from Dublin or London takes about four hours. Tenerife, Gran Canaria, Lanzarote, Fuerteventura, La Palma, La Gomera, and El Hierro are the seven islands that make up the Canary Islands Archipelago. On the island, there are two international airports: South-Reina Sofia Airport (TFS), Los Rodeos in the North – Aeropuerto de Tenerife Norte-Ciudad de La Laguna (TFN). The island's moderate tropical climate draws tourists all year long. The year-round average temperature is 26–27 centigrade during summers and 19–20 centigrade during winters. Two nearby islands, Lanzarote and Fuerteventura, are thought to be the windiest Canary Islands. However, Tenerife is a haven for surfers and wave lovers due to its relatively windy climate. Tenerife is home to some amazing sights and exhilarating adventures in addition to its vibrant nightlife and gorgeous girls. Here are some activities, sights, and things to do in Tenerife that you should definitely include on your itinerary. Things To Do In Tenerife production.imgix.net Teide National Park: Don't forget to see Mount Teide, Spain's highest mountain. Experience breathtaking panoramic views by riding the cable car to the summit. Masca: Take in the quaint village of Masca, which is surrounded by breathtaking mountain scenery. Take a boat ride from Los Gigantes to see the ravine's beauty from the water, or hike through its picturesque ravine. Watching whales and dolphins in their natural habitat: Take a boat tour to witness these amazing animals. It's a once-in-a-lifetime opportunity that will bring some magic to your guys' vacation. Water Sports: Exhilarating water sports such as jet skiing, parasailing, and even scuba diving will make your heart race. The pristine waters of Tenerife are your playground. Quad Biking: Take a daring quad biking adventure through Tenerife's rough terrain to unleash your inner explorer. Explore off the beaten track and unearth hidden treasures. Things To Do In Tenerife: Beaches Like all the Canary Islands, Tenerife is a volcano. Tenerife has a small number of stunning black-sand beaches, one of which you should definitely visit! These three stunning beaches in Tenerife have golden sand: La Tejita Beach is a magical beach that's close to La Tejita town and South-Reina Sofia Airport (TFS) on the southern part of the island. Las Teresitas (on the left photo) is a town on the eastern side of Tenerife, about 12 km from the capital city of Santa Cruz de Tenerife and 20 km from the northern airport. A lovely beach with lots of tourists. Southwest of the island, at Las Vistas Amazing beaches with black sand in Tenerife: The photo on the right depicts Los Gigantes Benijo Playa del Castillo Playa El Bullullo; scroll down to see Restaurante Bollullo Beach! Things To Do In Tenerife: Nightlife pinimg.com Let's talk about the vibrant nightlife and delectable food scene, which are the lifeblood of any lad's vacation. There are plenty of hotspots in Tenerife that can keep the party going and satisfy your palate. Take a look at these dining and entertainment options: Veronicas Strip: For guys looking for a wild night out, this storied party area in Playa de las Americas is a must-visit. It's the place to be for an amazing evening, full of clubs, bars, and gorgeous people. Papagayo Beach Club: One of the finest parties on the island is held at this beachside club, where you can dance the night away. Papagayo is a surefire hit thanks to its amazing ocean views and stellar DJ lineup. Monkey Beach Club: This vibrant location offers a variety of live music events, DJ sets, and themed parties. Drink cool cocktails and socialize with visitors and locals alike. Things To Do In Tenerife: Food tenerifewhattodo.com Taste a range of authentic Spanish tapas dishes at Tapas Alley in La Laguna. Treat yourself to a culinary adventure there. It's a fantastic way to refuel before going out. San Telmo Night Market: Visit Puerto de la Cruz every Tuesday and Sunday to take in the lively San Telmo Night Market. Numerous street food vendors will be present, serving up delectable delicacies from all over the world. Seafood Feast At Los Abrigos: Indulge in a delectable seafood feast at Los Abrigos, a charming fishing village. Savor local specialties like grilled octopus and fresh fish while taking in breathtaking views of the ocean. You'll need a cozy spot to unwind and refuel after an exciting day and evening of partying. There are several lodging options in Tenerife to fit every taste and budget. Look at these recommendations: Things To Do In Tenerife: Luxury Hotels Experience the ultimate in luxury at the Hard Rock Hotel Tenerife, a legendary establishment renowned for its opulent amenities, breathtaking ocean views, and rock 'n' roll atmosphere. Tenerife has good lodging options. This means it won't be difficult for you to enjoy a little luxury while visiting. Situated slightly outside of a popular tourist area, La Casa Nova Hotel & Restaurant is a special location. It costs between $60 and $70 per night, which includes a full breakfast. The hotel had a very lovely pool with baldachin beds; it was a very appealing location. Bahía del Duque: This five-star resort offers a range of opulent amenities and top-notch service, combining elegance and natural beauty. Things To Do In Tenerife: Budget-Friendly Hotels bstatic.com Los Amigos Hotel: Perfect for lads on a budget, this friendly hostel in Playa de las Americas offers affordable accommodation, a sociable atmosphere, and a central location. Tenerife Ving: Situated in Puerto de la Cruz, Tenerife Ving provides comfortable and budget-friendly apartments, ideal for lads looking for a cozy base. Booking.com: Check out Booking.com's extensive selection of apartment rentals. You'll find a wide range of options to fit your needs and budget, from chic city apartments to contemporary beachfront apartments. Wrapping Up Tenerife's breathtaking scenery, exhilarating experiences, exciting nightlife, and delectable cuisine are waiting for you. This sun-drenched paradise has it all, whether you're exploring the island's natural wonders or going out for an incredible night on the town. Gather your friends, prepare your belongings, and get set up for the trip of a lifetime for the guys. Now that you know all the things to do in Tenerife, it's time to pack your bags. If you have thoughts to share or questions to ask, please leave a comment below. We would love to hear from you! Read Also: Brighton Bliss: Crafting Your Perfect Coastal Getaway Itinerary Hidden Gems: Unearthing The Best Things To Do In Nottingham Things To Do In Leeds: Dive Into The Dynamic Heart Of Yorkshire

READ MORE AI in member engagement

How AI Is Revolutionizing Member Engagement In Corporate Travel: Enhancing Interaction And Personalization

BY  Anindita Dey Oct 29, 2025

I was going through a recent report of Ernst & Young (EY). It was about how generative AI is changing the tourism industry.  The report features data from the recent WiT Singapore conference. It said that around 60% of the travelers from the Asia Pacific use AI tools to research and book travel destinations.  Furthermore, many airlines, hotel chains, and travel booking platforms are using AI for better data management, analysis, and revenue management. Moreover, the use of AI is offering a customized experience with UX (user experience) highlights, such as voice-based interfaces and personalized itineraries.  Thanks to these efficient virtual assistants, the ease of travel booking and personalization of itineraries, AI is also improving member engagement in corporate travel. There is a reason why names such as Kayak, United Airlines, and Concur Travel are using AI for travel booking, information updates, and more.  Hi, in today’s blog, we will talk about the role of AI in member engagement in corporate travel.   Why Is AI In Member Engagement Crucial For Corporate Travel?  From creating a personalized visual identity with an efficient profile picture-making tool, such as PFP maker, to offering real-time support and updates, AI is boosting member engagement in corporate travel.  1. Real-Time Travel Updates Chatbots and virtual assistants are changing the way we used to follow up on our travel bookings and itineraries. They offer real-time support and updates.  Furthermore, a travel booking platform with AI uses predictive analytics to enhance your booking choices. Also, the automated expense reporting eliminates all paperwork. In addition, an AI-powered fraud detection mechanism helps to identify unauthorized expenses. Thus, it ensures compliance with corporate travel policies.  2. Data Analysis To Avoid Delays And Disruptions   The machine learning algorithms of a travel booking or management system can identify cost-saving opportunities by analyzing large amounts of data.  Furthermore, machine learning boosts member engagement by identifying preferred travel modes and patterns. Also, machine learning keeps you informed about anticipated delays, suggesting alternative routes and the best flight and hotel options in this scenario.  Thus, AI accomplishes two tasks at once. It boosts the operational efficiency of the travel organizer and improves the experience of the traveler.  3. Personalized Travel Recommendations  We all have our travel preferences. AI analyzes the data and our travel search patterns to create personalized travel recommendations. AI also takes cues from the previous booking and specific corporate travel policies of a company.  Thus, AI helps save time on the process of finding and booking hotels, airlines, or trains. Moreover, AI improves employee satisfaction with cost-effectiveness. So, the employer and the employee are both in a win-win situation.  4. The Use Of AI Makes Travel More Sustainable  Did you know that AI can analyze carbon footprint? By analyzing carbon footprint, AI offers recommendations for environmentally friendly travel choices. Thus, it supports corporates to achieve their specific CSR goals.  Also, companies can use these AI insights to optimize their travel budget and reduce environmental impact to make their travel experience more efficient.  5. Policy Enforcement  Every business has a policy or a set of guidelines regarding corporate travel. AI can assess those policies, and it considers the same policies for completing travel booking and management.  In other words, an AI-integrated system ensures that the booking agrees with the specific corporate travel policies. This is effective for compliance and cost-effectiveness.  However, this compliance is not just limited to the policies of a specific company. An AI system knows the changing policies, travel advisories, latest occurrences, and announcements of a place.  Also, there can be wildlife conservation norms or sustainable tourism guidelines. Breaking any of these can lead to severe legal implications.  When you are choosing a particular place, AI will share all these updates so that your travel experience is hassle-free.  What Are The Drawbacks Of Using AI In Member Engagement For Corporate Travel?  I have already mentioned that data assessment and analytics are important aspects of the use of AI in corporate travel management. However, what if the data is incorrect? In reality, there have been instances where incorrect data has put the traveler and the travel company in a spot.  In this context, I must share the example of the Air Canada case in 2022. Jake Moffatt, a passenger, was assured by the chatbot that if he booked a full-fare flight for his grandmother’s funeral, he would be eligible to get a bereavement fare once the trip was over.  However, the claim was wrong and Air Canada refused to pay the bereavement fee. So, Jake Moffatt took the legal way.  Despite Air Canada trying to defend its position and establish the chatbot as a separate legal entity, the British Columbia Civil Resolution Tribunal held Air Canada accountable for the false dissemination of information.  So, Moffatt got a compensation of $812.02 from Air Canada. The BBC has also quoted the written response of the tribunal member, Christopher Rivers.  “It should be obvious to Air Canada that it is responsible for all the information on its website. It makes no difference whether the information comes from a static page or a chatbot.”  This incident highlights how any information mistake or “customer hallucination” caused by AI tools will make the concerned company accountable.  Good Data Hygiene And Avoiding Silos: The Future Of Using AI In Corporate Travel Management  A corporate travel booking or management company needs to be particular about good data hygiene. That is why you have to ensure that duplicates are eliminated, formats are standardized, and formatting is accurate.  When the data is well-structured and clean, a travel management company can offer the best and most accurate travel policies, cost forecasts, and a better travel experience.  Data silos are another challenge in using AI in corporate .. The problem occurs when data is kept in disconnected and separate stores. When data is fragmented, AI cannot offer a comprehensive view of anything.  So, the spending estimates and travel patterns will eventually go wrong. So, the use or incorporation of data needs to be integrated for a comprehensive result of the search or query of a traveler.