The Benefits of Booking a St John Villa for Rent for Your Next Getaway

BY  Abdul Aziz Apr 11, 2022

Marketers today rely on videos to showcase their products or service to the audience. More than 80% of the internet audience is now spending billions of hours watching videos. And, eyeing this trend, search engine giant Google has modified its algorithm to prioritize the video content. According to a study, videos come in 52% of Google keyword searches, and more than 80% of these search results are derived from YouTube. Therefore, video marketing is not visually appealing, but they are perfect from the SEO point of view. Therefore, videos have become the main aspect of marketing, replacing the conventional marketing tricks. According to marketers, videos are much more effective than texts and images. They simply provide a sense of practicality to the viewer, and it will be easy to convince them after watching an introductory video of any product or service. That's the abject for selecting video as the prominent marketing tool for the travel business Marketers find many reasons to trust videos to promote their travel business. A few of the important reasons are mentioned below. Prime Reasons for Using Videos in Travel Business 1. Videos offer effortless engagement Using video content for marketing allows businesses to tap into a huge audience. Videos eliminate reading requirements, and travelers find it easy to view a video rather than spend hours reading texts. Since videos are replacing the conventional marketing techniques, that doesn't mean the value of the texts and images has decreased. Still, they are valuable to describe any specific location or its outstanding features. Videos arrest the viewers' attention, and that is the best part of promoting the travel business. 2. Helps to increase the visibility of the brand A video can be heavily edited and customizable. They can be made to intensify the viewer's emotion and yield the best result for the travel industry. Engaging video contents are effective in influencing the decision-making process. Plus, when you publish a catchy and informative video on your timeline, not only will it grab appreciation from your followers, but they never hesitate to share that with their circle. Due to this feature, marketers never hesitate to invest thousands of dollars in making commercial videos. 3. Better click-through-rates Call-to-Action or CTA is one of the finest features that drive viewers to land on your travel website directly. It provides a passage to view and features of the travel agency. The website and the While creating the video, ensure to include CTA in the video so that you can allow the travelers to go to the next point once the video is over. CTA is the key to video promotion, and it enhances engagement with your audience and improves click-through rates. 4. Videos are suitable for all the occasions If you want to introduce any new tour, then creating a video on that specific topic is the best way to let your audience know about that. You can insert new information providing fresh highlights or the current one. It is also possible to introduce the travel team or an interview with a client who has already availed of your package. This kind of inclusion will make the video a real one. 5. Higher email click-through-rates Videos are attractive, and inserting the word video means it will attract the viewer's attention. The same thing applies to email marketing. When you insert a video in the email, chances are the audience will open the email and read what you have put there. That means inserting video will drive more traffic to the website, and once the traffic flow grows, the chance of conversion also grows simultaneously. How to Use Video to Drive More Conversions in the Travel Business? Here is how to use video to convert viewers to potential customers for your travel business. 1. Create Engaging video content Creating videos is the finest way to engage the audience. You can try to create amazing videos using an online video maker tool. Making use of these tools can be quite beneficial for marketers as these tools are very versatile and customizable due to their easy-to-use features. Their uses and benefits are endless for a brand. Once the audience starts to believe in the brand through these original videos, the business is bound to grow. You can post this video on social media channels to draw maximum attention. If you have any website, then upload these types of videos on them, and in this way, the viewers will get an overall idea regarding the brand and the proprietor. 2. Virtual meeting with clients  Virtual meetings are a fun way to improve the engagement with the clients, especially for the people who are planning a group tour. Keep the meetings as simple as possible so that the clients will feel easy to interact with you openly. If the client is not planning anything to travel anywhere, ask about the future planning. This is the right way to concrete the relationship that ultimately delivers the best result to the travel business. 3. Share HD quality destination videos If you are planning to launch any travel package based on any specific location, then before that, share a few quality videos regarding that destination. These videos can also be added to proposals you create for the clients. This is a fun and interactive way to showcase the beauty of the destination they probably want to travel to in the future. 4. Insert videos in the client's proposal To gain the customer’s trust, it is the best way to embed videos in the proposals. The videos can be based on the destination, hotel, and tour. This is why many marketers today use videos while preparing clients' proposals. 5. Happy hour with clients If you have something special to share with your clients, arrange a happy hour. Fix a time where everyone can join and discuss the special feature or plan with your loyal clients. In this session, you can also take a couple of questions from the clients and answer them directly during the session. Virtual meetings are cool since you can meet with your loyal clients anywhere without barriers. 6. Creating a travel vlog Travel business can be thriving when more and more people travel to their favorite destination. If they don't know the destination and the details available there, they won't step out of their comfort zone. To inspire them to travel, you should create travel vlogs. These videos don't need any fancy film production techniques, but they must be simple and interactive. Make travel vlogs on these topics: Walkthrough tour Hotel room tour Vlogs are based on the delicacies and foods in the restaurants. Videos that record the part of the tour Assembling multiple clips to prepare a complete video highlighting the best features of the destination 7. Share travel tips through the videos Few people want to travel, but they have a lack knowledge of how to prepare for it. If you are leading a travel business, then create informative videos regarding how to prepare yourself for travel. Giving the ideology in the form of travel tips it's going to lead to a positive impact on clients or visitors. Making videos on packing tips, food, and beverage selection, clothes to carry, and accessories that help during the travel is a fantastic idea to improve engagement with the audience. These videos also draw a positive impression from the audience that directly impacts brand value. 8. Drive more sales by video greetings Video greetings are innovative ways to drive more sales towards your travel business. You can record a quick 1-2 minutes greeting video for your client and send it to him. Thank him for accepting the proposal and wishing for a better travel experience in the video. These are the ways that draw more attraction and brand loyalty from the customers. Preparing these videos is also simple, and there is no need to invest heavily while creating them. 9. Make question-answer videos Question-answer sessions are best to improve the engagement with the clients. Brand loyalty is the best thing that delivers long-term results from the clients, and this is why you should spare some time to make a Q&A video. Take questions from the comments and answer them by naming the person. In this way, that person will feel privileged and loyal forever. 10. Create "how-to" or demo videos Share videos with your followers describing any unique recipe they can cook in the home. Describe the steps of the recipe and make it visually appealing. Once you create and upload it to your social media accounts, it will attract maximum attention from the audience. Conclusion Video is the most powerful marketing tool now. Using the right video marketing technique in the travel business will surely drive more leads to the brand. Read Also: How To Fund The Cost Of Travelling Top 5 Travel Tips For Your Next Trip To China 5 Fascinating And Fun Travel Destination Ideas In Africa For Vacation Top 10 Scenic Snowflake Cities In The U.S. To Travel To This Winter

BY  Sibashree Aug 20, 2024

The Death Valley National Park has geological bounties that will make you feel more than alive. The “hottest, driest, and lowest” national park enjoys the juxtaposition of Badwater, the lowest elevation in North America, Eureka Dunes, the highest sand dunes in North America, and snow-capped Telescope Peak.  You can easily call the landscape of the national park dramatic, or an explorer can find it to be the most amazing outdoor playground with volcanic rocks, mountains, deep canyons, the highest sand dunes, and old rivers.  From the humming songs of the sand dunes to the soothing sound of the flowing stream, this place is music to the ears of the visitors.  No wonder that despite its extreme weather conditions, the park had an impressive 1,099,632 visitors in 2023. (Source) Death Valley Hiking Trails (Easy, Moderate, And Difficult) That Should Be On Your Bucket List  The hiking trails here come with varying difficulty levels. Here, I have discussed some of the most popular and interesting hiking trails with easy, moderate, and strenuous difficulty levels in three different sections.  Best Hiking Trails In Death Valley National Park For Beginners (Easy) Death Valley is not probably the first place you will think of as someone new to trekking or hiking. However, this national park has some trails suitable for beginners. Mesquite Flat Sand Dunes The Mesquite flat sand dunes, with a 2.3-mile distance, are the best creations of sand and wind. The enclosure of mountains works as a barrier to protect the sand from getting blown away.  The sand here creates ripples and dunes, and the area gets its name from mesquite trees found in abundance here. The Timbisha Shoshone tribe here makes flour from the mesquite tree bean pods. This variety of flour is sold in many specialty stores these days.  Mesquite Flat Sand Dunes is also home to nocturnal kangaroo rats and rattlesnakes. Badwater Salt Flat A vast salt flat covering around 200 square miles, it is the most surreal place in Death Valley. The lowest elevation point in North America, Badwater Salt Flat, was a large inland Lake Manly in ancient times.  The landscape looks interesting with geometric salt polygons. You can take an easy walk through the stretch and have a look at the imposing Black Mountains and Telescope Peak.  Moderate Death Valley Hiking Trails  Most hiking trails in Death Valley are moderate in their difficulty level. Here, I will give a brief overview of the most talked-about ones in the park.  Darwin Falls Hike Darwin Falls got its name from Erasmus Darwin French, an army physician. It is one of the very few perennial waterfalls in this national park.  The waterfall runs into a shallow pool with green vegetation around it. So, as you hike through this 2-mile trail, you will find many ferns, trees, aquatic plants, and amphibians.  Ubehebe Crater Rim Hike  View this post on Instagram A post shared by Grant Brittain (@jgrantbrittain) This hiking trail is around 1 and a half miles long. The trail looks easy. However, you experience difficulty when you try to get back to the Caldera Rim. Further, from the very beginning of this hike, you will experience unevenness in the elevation.  As you take the black trail surrounded by dark hills, don’t forget to catch a glimpse of the green vegetation, which is very rare in the national park. Here, you will also love the view of streaks of dark orange in the formations, along with loose white sand.  You can even hike deep down the crater filled with pyroclastic deposits.  Fall Canyon Death Valley This 3.5-hour hiking route comes with moderate to strenuous difficulty levels. Occasional flash floods form the narrow gorge and steep sides here.  The cave-like twisted passageways here look most amazing, and a touch of blue on the smooth granite walls adds a mystic charm to the place. The Badlands/Zabriskie Point Loop View this post on Instagram A post shared by Death Valley National Park (@deathvalleynps) The Badlands, the lowest elevation point in North America, is nature’s display at its best. Hiking to the Badlands includes hiking to Zabriskie Point, the most picturesque location in the park. It is also a favorite sunset and sunrise point, and you will love clicking photographs here.  After watching the Sunrise at Zabriskie Point, you can continue hiking through the Badlands loop, which is made of sediments. Walk for 2.7 miles to reach one of the most important geological terrains of North America. The terrain, with a rugged beauty, used to be part of an ancient lakebed.  Difficult Death Valley Hiking Trails  This national park has many challenging hiking trails, and exploring some of them demands technical skills. Here are the top three most difficult hiking trails to conquer in this park.  Telescope Peak https://www.youtube.com/watch?v=l4TfIjJmSho Telescope Peak, with an elevation gain of 3,000 ft, is a round trip of around 7-8 hours. You can start trekking this route from the “Mahogany Flat Campground at the end of Upper Wildrose.”  This snow-capped mountain is a hikers’ paradise in summer. As you hike through the slopes and the forested areas and reach the peak, you will have the laurel of climbing the highest peak in the national park.  Further, the “ancient bristlecone pines,” wildflowers, and the panoramic vista of the valley from the top will take all your fatigue away.  Panamint Dunes Hiking to Panamint Dunes will be a delightful experience if you want to explore the remote parts of the park. The most immersive experience you can have here is camping in the soft sand, watching the night sky in its full glory. The hike (round-trip) will take around 5 hours, and the elevation will go up gradually. The sandy, uneven, and sometimes rocky landscape makes hiking to the top of four different dunes quite difficult.  Little Bridge Canyon With an elevation gain of 590 m, Little Bridge Canyon is a round-trip hiking route of around 5 hours. The Little Bridge Canyon has a red mouth, and as you reach there, crossing many minor washes, you will be surprised to find a rainbow of colors. Along with white stretches of Eureka Quartzite, you will also find red and bright yellow veins on the rocks. These colorful veins are formed by deposited iron oxide. Also, you will cherish the view of the sand dunes from Little Bridge Canyon.  Visit Eureka Dunes In Death Valley Eureka Dunes, the largest dune field in North America, is a must-visit place in Death Valley National Park. It rises more than 680 feet above the neighboring dry lakebed at the western base.  Things To Explore  You can camp at the Eureka Dunes Dry Camp, which is at the base of the sand dunes. This place is great for seeing the sunrise and sunset and experiencing the changing colors of the sand dunes with the rays of the sun.  A hike to Eureka Dunes is arduous due to loose sands frequently stalling your movements. However, once you reach the top, you will see the magnificent Last Chance Mountains with their limestone walls. Also, don’t forget to listen to the songs of the sand dunes. The experience is other-worldly, for sure. Further, it is hard to believe that a place like Eureka Dunes can have so much life and colors. You will love the Evening Primrose in a pristine white shade. You will also meet shining milkvetch (awaiting designation as an endangered species) and dune grass here.  Stay Safe Extreme heat is a major concern in Eureka Dunes or throughout the national park. So, choose your gear, sunscreen, hydrating solutions, and other essentials while exploring the Eureka Dunes. Further, October to April is the best time to be at Eureka Dunes as the temperature then remains bearable.  Stargazing At Eureka Dunes  View this post on Instagram A post shared by Death Valley National Park (@deathvalleynps) Moreover, Eureka Dunes is considered one of the favorite places for astrophotographers and skywatching enthusiasts. When you are at the Eureka Dunes at night, and you stare at the sky, you will feel like you are sinking in the world of stars and meteor showers.  Final Words  October to April is the best hiking season in the Death Valley National Park. Hiking during summer and spring, especially in the lower elevations of the park, can be very difficult.  Even during the months of winter, the weather conditions here remain dry. So, always carry treated drinking water and hydrating solutions with you while hiking in this national park, the quintessence of desert beauty.  Hiking in the park will allow you to visit the lowest elevation points of North America and the highest dunes. You can also conquer the snow-capped mountain peaks and the most vibrant trails made of colorful volcanic deposits. So, are you planning to visit this dramatic land anytime soon? Don’t forget to share your ideas with us!  Death Valley National Park FAQs  Which Trail Is The Most Scenic Drive In Death Valley National Park?  Artists Palette is the most scenic drive in Death Valley National Park. As the name suggests, through the 0.5 km trail, you can see rocks showcasing various colors. The splashes of green, pink, yellow, orange, red, and blue colors in these rocks come from iron oxides, chlorite, and other compounds present in the local volcanic deposits. So, this scenic drive truly tales the “volcanic past” of the park. While exploring this driving route, you can also catch a glimpse of the Black Mountains and serpentine white salt flats.  For the best experience, you can visit the Artists Palette during the Sunset or Sunrise.  What Is Special In Death Valley? Despite its extreme desert conditions (Death Valley recorded the highest temperature in the world in July 1936, and the temperature was 134 degrees.), Death Valley is a wonderful place to explore from autumn to spring.  Hiking through the vibrant canyons can be the most amazing outdoor pursuit in Death Valley. Hike to Dante’s View in the Black Mountains and enjoy the diverse landscape of Death Valley. Go for a trek along the 1.5-mile trail that follows the Ubehebe Crater rim. Have a look into the abyss, which is 600 feet deep.  Further, you can enjoy the best Sunrise and Sunset moments and a panoramic view of the adjacent area from Zabriskie Point.  You can even take a ride through the lowest elevation in North America, Badwater, with its salt flats and pools.  Moreover, when you are in this national park, you must have an encounter with the Mesquite Flat Dunes wildlife and wildflowers, which are in full bloom in the spring.  Where Is The Most Photographed Place In Death Valley?  Diverse weather conditions and intriguing geology make Death Valley a favorite of photography enthusiasts. You must have seen Zabriskie Point as the background for many posts on socials. This place is named after Christian Zabriskie, a noted figure of the Pacific Coast Borax Company. Zabriskie Point, close to Furnace Creek, has a vantage point that offers an amazing view of the park and the surrounding area. You will enjoy the view of the badlands with brown and yellow hills. Further, don’t forget to behold the salt flats covering the Death Valley floors. Zabriskie Point is also a great place to cherish the golden and red hues of the Sunrise and Sunset. When you especially look at the Manly Beacon from Zabriskie Point during the Sunrise or Sunset, you get an unforgettable view. Mesquite Flat Sand Dunes is another great place to click photographs if you are looking for a classic desert landscape. Also read Why Include Whale Watching In Your LA Itinerary. Traveling On A Budget: Tips For Affordable Adventures. Be Soothed And Meet History At Hot Springs National Park.

BY  sagnika May 8, 2024

Are you a beach person? Do you want to visit beaches in Melbourne? Some of the beaches not only offer beautiful views but also help you have an amazing holiday. You can perform different activities such as swimming and surfing, organize picnics, enjoy a beach bonfire, and build a sandcastle! There are other activities, some of which are my favourites, such as kayaking, snorkeling, parasailing, and scuba diving! With unending fun times, you can also enjoy delicious food, especially if you are a foodie. Remember that when planning a beach trip, we must carry essentials such as sunscreen, sunglasses, hats, towels, water bottles, and others. Let me share with you eight of the coolest beaches in Australia, more specifically in Melbourne! You will not only enjoy it but make memories for a lifetime. 8 Beaches Of Melbourne, Australia, Where You Can Cool Off! Several Melbourne beaches are renowned for their beautiful visuals and numerous opportunities. I will list eight beaches where you can cool off and relax on your holiday. You will love the article if you love surfing, swimming, fishing, and other activities. There are several things to do in Australia, and I will help you decide on them! It would be best if you explored everything from sandy beaches to the delicious food joints across the foreshore of these beaches. In Australia, there are several opportunities that you can explore when planning your holiday. South Melbourne Beach Port Melbourne Beach, also known as South Melbourne Beach, is charming and offers a beautiful view. There is the tiny Prince's Pier, which is the perfect place for photography during sunset! You will get complete privacy if you visit this beach with your partner. People can go out on casual strolls along the stretch of sand! If you are a pet parent, this is a perfect place to take your pet out on a walk; even the locals do that. You can see people playing beach tennis or taking a cruise ship to visit other places! Visiting this beach is easier if you have less time. If you are a foodie, you can visit South Melbourne Beach to sample the delicious food there. Oceanside Pizza, Ocean 302 Bar and Grill, Sunnyside Cafe, and Billie's on the Beach are some of the restaurants in Australia you must visit. St. Kilda Beach Even the locals cannot avoid this beach, so if you are a tourist, how can you prevent it? You must visit St. Kilda Beach, which has the vibe of Bondi Beach. However, the camera and the crowds still need to be included. If you are a surfer, you must visit this beach because it is wave-free. One of the coolest places for water sports, paddle-boarders wobble across the ocean while the kite surfers enjoy to the best of their ability. You will see several palm trees surrounding the boardwalk where you can cycle with your partner, spending a romantic evening! On Acland Street, there are several trendy restaurants and cafes, which you must check out if visiting St. Kilda Beach. Also, please do not forget Luna Park, another significant attraction. Elwood Beach If you love a relaxed vibe when traveling to the beach, you can go to Elwood Beach! It is just around the corner from St. Kilda Beach, so if you want to avoid all the hustle and bustle, you can escape to this beautiful, classic sandy beach! The beach is not very far from the city; however, what is more beautiful? The CBD skyline looks mesmerizing, especially with that stunning view from the beach. Whether you are a vegetarian, vegan, or non-vegetarian, you will have all kinds of options, from cheesy empanadas to seafood such as oysters and kingfish!  You cannot miss the porterhouse steak; the service and deliciousness of the restaurant will transport you to heaven! Brighton Beach If you plan to visit Brighton Beach, let me tell you it is an ideal spot for surfers, sunbathers, and swimmers. One of the best beaches in Melbourne, Brighton Beach is a long stretch of beaches, and the boardwalk scenario is quite popular.  This area is also one of best places to live in Australia because it is a vibrant neighborhood. You can stay with your family or partner in residential areas on their sun-splashed streets and sandy beaches. On the foreshore of the beach, there is a line of eighty-two little brightly colored charming bathing boxes! You will fall in love with these multicolored boxes, which also ensure the beauty of the beach. The wave on this beach is quite decent, and there are several places for fishing. You can also not miss the restaurants, cafes, and galleries that are just a walk away from the beach. Even the market near the beach is quite popular! Gunnamatta On this beach, Gunnamatta, you can experience the full force of the Southern Ocean; hence, the ocean is harsh. However, with experienced surfers, this place can be a slice of heaven! You can also visit the Mornington Peninsula National Park near the beach. The beach is clearly dramatic, but thrill seekers will love the gigantic waves! Some food joints allow you to take consistent breaks based on your preferences. Dromana Beach With its clear turquoise waters, Dromana Beach is a perfect fit for places in Australia that will take your breath away. The best time to visit Australia is mostly during the summer months, and the swimming conditions at the beach are perfect here! You can go to different barbeque spots across the foreshore to hang out with your friends or partner. There is also a small fishing pier where you can perform a lot of fun activities! Several hiking trails surround this beach, which makes your visit more exciting and adventurous. Apparently, there is a stamina test which you can take especially with the nearby Arthurs Seat State Park! You can also take the Arthurs Seat Eagle gondola, which offers beautiful and incredible views of Melbourne's skyline across Port Phillip Bay. Williamstown Beach For the locals there, you must ask where" Willy Beach" is. This beach is just a few steps from the city. A popular beach, it provides some of the most spectacular views of the water and the horizon. From sailors and sunbakers to swimmers, this beach is a spot for many. If you are traveling from the train station, the closest beach to this is Gem Pier. This station offers some of the coolest unobscured views of the skyline. It is spectacular during the night, with teeming lights across Williamstown city! If you plan to visit during New Year's Eve, you can check out the beautiful fireworks across the town! Traveling from Sydney to this beach will take about 17 km (about 10.56 mi) by car. Mordialloc Beach The beach is not just a combination of water and sand but also a beautiful southeast suburb that offers resources and beauty. It is a charming seaside pocket with access to delicious food such as Tommy Ruff Fish Bar, Manow Thai, Doyle's Deck & Bistro, Braeside Brewing Co., and others. Sunny Boy Beach Club, a restaurant, is a combination picnic area, BBQ, and playground! A bike path runs directly to the restaurant from the beach. There is also a sturdy pier about 300 meters (about 984.25 ft) across the beach. A family beach, it is quite popular for huge families and groups of friends to hang out and enjoy themselves. So, if you are someone who does not like crowds, you should avoid this beach because, during the week, there is always a huge crowd here. Finishing Off... In short, these beaches are cool to hang out with and offer beautiful locales and visuals! These beaches in Melbourne fit the bill when it comes to hanging around the water on a sunny and warm day. After reading the blog, I am sure you are dying to visit these places when creating an itinerary. Check out our picks of the beaches in Melbourne, one of Australia's coolest places. An amazing experience is dedicated to you, especially when traveling to these places. Comment on which of the best beaches in Melbourne are already on your bucket list! Learn More Also: Top 10 Beaches In Sydney You MUST VISIT The Holiday Planning Trip: 4-Days Itinerary Of Queensland The Top Things To Do When Visiting The Great City Of Sydney Top Restaurants In Maitland Australia That Give You Culinary Delights