Here Are 10 Vacation-Worthy Things To Do In Sevierville 

Aug 10, 2023

Last Updated on: Sep 19, 2025

Travel Guides

Sevierville, Tennessee, is a charming city. It lies nestled in the breathtaking beauty of the Great Smoky Mountains. 

Guess what? Over 10 million people come to Sevierville each year to enjoy a plethora of fun-filled activities.

So, you can safely say that Sevierville is the ideal location for anyone seeking a unique and memorable vacation experience. 

Every traveler can find something to enjoy in the city of Sevierville, whether you want to engage in thrilling experiences or immerse yourself in the culture and music. 

What Are Some Vacation-Worthy Things To Do In Sevierville? 

Discover Sevierville’s top features as we guide you through a number of thrilling attractions that will make your trip genuinely unforgettable. 

1. Go On The Zipline At Foxfire Mountain Adventures 

If you are an adrenaline junkies seeking a thrill, you should really visit Foxfire Mountain Adventures. 

Additionally, it is home to the Goliath Zipline. This offers an exhilarating ride at speeds of up to 55 miles per hour!

As you soar 475 feet off the forest floor, you are sure to make some amazing memories gliding through the lush green views from this one-of-a-kind vantage point. This two-hour zipline tour promises an unforgettable adventure for those seeking an adrenaline-pumping experience amidst the Smoky Mountains. 

2. The Perfect Retreat After A Long Day 

After a long day full of adventure and excitement, you will need a place where you can kick back, relax, and enjoy some quality time with your friends and family. With over 1,459 hotels and places to stay, choosing the right hotel in Sevierville TN, can be taxing. 

However, looking at user reviews can streamline the decision-making process and help you to highlight the better choices for your stay. The Lodge at Five Oaks, for example, is voted number 1 on trip advisor and is an excellent choice for those looking for a stunning location with exceptional services.

3. Exciting Water Adventures At The Smokies’ Wilderness

If you enjoy water parks, then Wilderness at the Smokies is a must-visit destination.

This expansive resort boasts three distinct waterparks. So, it offers a plethora of thrilling experiences for all ages.

Also, you can see the “Wild Vortex,” a near-vertical, looping body waterslide. It will leave you breathless with excitement as you soar down at exhilarating speeds. 

The Timber Rattler is considered the longest tube slide in the entire state. It is further followed by the “Smokies Surf Rider,” which gives you an ultimate surfing experience. It will guarantee hours of laughter, joy, and endless fun. Families with little adventurers can also head to “Cubs Climbing Den,” an interactive playhouse designed to engage a younger demographic with the excitement of adventure. 

4. Take A Selfie Around The Statue Of Dolly Parton

A trip to Sevierville isn’t complete without paying homage to the Queen of Country Music herself, Dolly Parton.

Head to the Courthouse lawn at Sevier County, where a magnificent bronze statue of Dolly stands tall. Crafted by local artist Jim Gray over 30 years ago, this six-and-a-half-foot-tall sculpture is a tribute dedicated to the legendary performer’s roots. 

5. Discover Underground Beauty Across Forbidden Caverns 

Delve into the fascinating world beneath the Earth’s surface around Forbidden Caverns, boasting the longest rare cave onyx wall.

A guided tour will take you through a mesmerizing underground journey, passing unique formations with towering chimneys and grottos. 

6. Animal Encounters At “Rainforest Adventures Discovery Zoo” 

Embark on a unique animal adventure offered by the classic Rainforest Adventures Discovery Zoo, home to more than 600 animals and representing over 130 species.

Among the highlights are the adorable golden-headed lion tamarins, one of the smallest and rarest species of monkeys. 

Visitors can also meet other exotic creatures, such as African crested porcupines, poison dart frogs, and rose hair tarantulas.

This fascinating zoo offers a rare opportunity to encounter and learn about diverse and rare creatures from around the world. 

7. Breathtaking Panoramas From Clingmans Dome 

Breath taking Panoramas From Clingmans Dome

If you’re a nature lover or someone who enjoys hiking, Clingmans Dome should definitely be on your bucket list.

It’s an incredible spot, reaching 6,643 feet, making it the highest point in the Great Smoky Mountains National Park and even along the entire Appalachian Trail. 

The hike to the observation tower is short but challenging, with a steep paved trail that leads you up to some breathtaking views.

Once you reach the top, you’ll be greeted with a stunning 360-degree panorama of the Smoky Mountains and the surrounding landscape.

On clear days, you can see for over 100 miles in every direction! Standing at this remarkable peak, you can really soak in the peace of the wilderness and appreciate the awe-inspiring beauty of nature. It’s truly a moment to cherish. 

8. Exciting Baseball Action At Smokies Stadium 

If you’re a sports fan, you’ll feel right at home in Sevierville when you visit Smokies Stadium.

It’s a great spot to catch a game featuring the Tennessee Smokies, the Double-A affiliate of the Chicago Cubs.

What really makes this ballpark special is the nod to the charm of Wrigley Field, creating a cozy atmosphere where you can really connect with the game and the players.

And the fun doesn’t stop between innings! You can join in on outdoor games and activities that keep the excitement alive.

Spending an afternoon at Smokies Stadium is more than just a game; it’s a chance to create some wonderful memories while celebrating America’s favorite pastime. 

9. Explore Ancient Treasures At Smoky Mountain Relic Room 

History buffs and collectors will find their haven at the “Smoky Mountain Relic Room.”

Step into a treasure trove of artifacts spanning over 3.5 billion years, representing various geological eras and human history. Browse through tons of relics as well as fossils, each with its own unique story to tell. 

From prehistoric fossils to ancient artifacts, this collection is guaranteed to ignite your curiosity and appreciation for the past. The epic Relic Room, nestled within “Smoky Mountain Knife Works,” also offers an impressive array of knives and blades, from historical pieces to modern marvels, making it a haven for collectors and outdoor enthusiasts alike. 

10. Tennessee Museum Of Aviation’s Sky-High Adventure 

Sevierville is home to one of America’s most prominent aviation locations; the Tennessee Museum of Aviation! This marvelous location is home to hundreds of historical artifacts and exhibits that bring the fascinating history of flight to life. You can even climb into an A-4 Skyhawk Cockpit and look at the world through the eye of an experienced pilot. 

The aircraft collection at this museum is stunning in its own right! Featuring airworthy warbirds and vintage planes, this museum is the only one in the U.S. housing two airworthy P-47 Thunderbolts. 

10 Vacation-Worthy Things To Do In Sevierville Explained 

Tennessee’s Sevierville offers visitors an unbeatable combination of:

  • Breathtaking natural scenery 
  • Fascinating history 
  • Exhilarating experiences 

Everything about being here is exciting, from paying homage to the legendary Dolly Parton to flying through the treetops. ‘ 

Whether you are traveling with family or seeking solo adventures, Sevierville offers an abundance of unique experiences that will leave you with cherished memories for years to come.

Read Also:

Share on Social Media

Meet Sibashree Bhattacharya, a travel enthusiast who has a decade-long experience in transcending virtual barriers with her words! Her deep love for travel is apparent from her travel escapades to the mountain, often taking her readers on a journey, her words acting as Portkey! Fun fact: Sibashree loves to dive deep into the history of the places she is about to visit, making her travels even more wholesome. If you were wondering how her articles are not short of time travel, this answers it!

Leave a Reply

Your email address will not be published. Required fields are marked *

title-img Related

READ MORE White Water Rafting

8 Tips For A Fun And Memorable White Water Rafting Experience

BY  Arnab Dec 27, 2023

White water rafting delivers a thrilling experience, balancing stunning natural vistas with adrenaline-fueled excitement. If you're new to this adventure, you likely have queries and considerations regarding what to expect and how to prepare for maximizing your thrill.It might surprise you, but white-water rafting can be equally thrilling for beginners and experienced adventurers, provided you choose the right location and know what to expect. Here Are Eight Prime Ideas For A Fun And Memorable White Water Rafting Experience In this blog post, we'll provide eight essential tips and insights to ensure your first expedition is both enjoyable and safe, leaving a memorable impact. 1. Choose the Right Attire Staying in your boat for the entire duration of the outdoor adventure won’t stop you from getting wet. Anticipate getting wet on your journey, and don waterproof and anti-chafing garments that can serve as a barrier between you and the raft. Fabrics such as cotton and wool take an extended period to dry and draw heat away from your body, potentially leaving you feeling cold. Ideally, you want to go for synthetic materials that dry quickly and don’t absorb a lot of water. When picking shoes, choose those that have laces. Flip flops and sandals can easily get lost if you happen to lose balance or fall into the water. Depending on the weather forecast and expected temperatures, you can wear a wetsuit. It will offer extra buoyancy and protect you from temperature drops that characterize the colder months. 2. Always Bring a Helmet Safety is of key concern whenever you go on an outdoor adventure and rafting is not an exception. Make sure you have all your safety equipment, including a helmet. White water rafting rivers often have rocks, branches, and logs lining the bottom and you may not notice them from your sitting position in the boat. If you happen to fall into the water, hitting your head against one of these could leave you with severe injuries that you want to avoid. Always keep your helmet on to stay on the safe side. 3. Know What to Do if You Fall Out of the Raft You may take every precautionary measure but even your guide may not stop you from falling into the water. In the eventuality of it occurring, your subsequent actions could carry significant weight. Upon entering the raft, ensure to don your life vest and maintain its presence until disembarking from the boat. If you fall into the water, stay calm swim towards the vessel, and grab the outside safety line. Call out to the guide or rafting mates and wait for someone to pull you back in. If you can’t swim towards the raft, call out to a rafting mate and they will toss you the throw bag and a paddle that you can hold onto. If neither of these is possible, lie in the whitewater swimming position and wait for a guide to reach you. 4. Listen to Your Guide White water rafting guides are experienced in handling the wilderness and river terrain. Whether you're a first-timer or an experienced rafter, it's crucial to heed instructions attentively when they are given. These directives will provide essential information for navigating challenging waters, including what to avoid, where to swim, and when to paddle. They may seem like simple instructions but they dictate the speed, direction, and weight balance of your vessel. 5. Master the T-Grip The T-grip is an important aspect of white water rafting as it is the only way to ensure that the paddle does not slip out of your hands. The T-grip is the end part of the paddle-shaped like a “T” and is made of hard plastic. Most white water rafting guides will always show you the T-grip before you set out. Essentially, you need to keep one hand at the base of the paddle on the shaft while the other holds firmly over the T-grip. This ensures that you have control of the paddle and cushion any blows to you or your rafting mates in case of anything. 6. Practice Your Swimming Like we said before, you cannot stop yourself from falling into the water when you go white water rafting. Understanding the different swimming techniques such as aggressive and defensive swimming can be a lifesaver if you find yourself in the water. Rivers meant for white water rafting have high currents so you need to be sure with what you are doing. If you choose to swim to the banks, make sure you only go for the banks and avoid standing still in the water even if you need time to think. Standing still or walking in the river could cause foot entrapment which could be dangerous. 7. Research Your Destination Different rafting sites offer different experiences. You could find a beautiful river headed up by a dam that allows for scheduled water releases like the Pigeon River. A Yellowstone whitewater rafting day trip, on the other hand, will bring with it the excitement of Class II and Class III white water rapids allowing you to relax and enjoy the pristine wilderness. Taking time to familiarize yourself with the destination allows you to prepare in terms of choosing attire and packing guides. You want to go with a guide who has sailed the same waters for a while. 8. Avoid Carrying Electronics White water rafting is nothing like riding in a fishing boat or a yacht. The waves will constantly toss you around in the raft and some water will definitely get in potentially damaging your electronics. At the very worst, your device could fall into the water and get lost in case of an accident. Even then, white water rafting is not one of those adventures where you can pull out your phone to snap a quick photo. It is an activity that requires you to stay fully engaged and attentive to the paddling patterns and commands from your guides. Some companies will provide you with photographers so they can capture every memorable moment. Endnote You will definitely have lots of fun when you go rafting so make sure you do it with a group of people you are close to. The adrenaline rush will be a source of new memories you will cherish. However, make sure you follow your guide’s instructions to stay safe especially if it is your first time. Read Also: 10 Best Things To Do In Prague Five Tips for First Time Traveler to India

READ MORE things to do in Richmond Indiana

Unique Things To Do In Richmond Indiana: Travel Like A Local | An Indiana Travel Guide

BY  Sibashree Jan 10, 2025

Richmond, Indiana, was under the spotlight in early 2024, with people rushing to the place to experience the full eclipse. On 8th April 2024, the full solar eclipse was the first visible one (in the contiguous USA) after the full solar eclipse in 2017. (The USA will see the next solar eclipse in 2044.) Indiana, as one of the prime destinations to see the solar eclipse, capitalized on this tourism opportunity. With infrastructure development, food trucks, camping, and other activities, Indiana garnered a significant economic boost.  The overall tourism spending during this eclipse period was  $189 million, with the recreation and entertainment sections shouldering the highest percentage share (Source: Visit Indiana). Furthermore, the Meltdown Winter Ice Festival has been a great tourism event in Indiana since 2013.  The sudden boost in tourism here is great! However, as travelers and researchers, we know that Richmond, Indiana, has always attracted art and cultural enthusiasts. The art scene here is vibrant with museums, and even the historic sites here evoke great interest.  So, what are the most unique things to do in Richmond Indiana? Let’s explore!  Unique Things To Do In Richmond Indiana | Places Of Attractions You Must Not Miss  It’s a tough ask to enlist all the unique things to do in Richmond Indiana, in one guide. Hopefully, we will do another one of the things we are missing here. Nevertheless, today, I see a lot of focus on food when it comes to Richmond or Wayne County, Indiana.  I was just checking out socials and I found that the pork tenderloins and BBQs are just leaving everyone behind. And there is, of course, a celebration of Jazz roots and culture in the city. So, naturally, the Tour and Travel list of the unique things to do in Richmond Indiana has the Walk Of Fame.  We have also included a small section discussing the food here. So, what more awaits you here? Let’s check it out! 1. A Visit To The Richmond Art Museum Location: 350 Hub Etchison Parkway, Richmond Contact Number: 765-966-0256 Hours Open: Tuesday to Saturday (10 AM to 5 PM) If you want to see some brilliant examples of American impressionist artwork, the Richmond Art Museum will be your go-to destination. It also exhibits the works of the Early Indiana artists and women artists. William Merritt Chase, Guy Wiggins, and Childe Hassam are some of the American impressionists whose works are showcased in this museum.   2. Taking The Walk Of Fame Gennett Records in Richmond, Indiana, had a vital role to play in the foundation of Blues and Jazz in the city. Names like Jelly Roll Morton and Louis Armstrong have been recorded there.  Gennett Records was out of business in the 1940s. However, the city still pays tribute to this musical hotspot. You must take the Walk of Fame along South First Street as a connoisseur or a music lover. The plaques on the route will remind you of the musical geniuses in jazz, blues, and country music genres.  3. Plan A Day At Wayne County Historical Museum https://www.instagram.com/p/DAtkqVdJFUd/ Address: 1150 N A Street, Richmond Contact Number: 1 765-962-5756 Hours of Operation: 9:30 AM to 4 PM (Tuesday-Friday), Saturday - 12 PM to 4 PM, Monday and Sunday Closed Entry Fee: Free for Members and Children below 5 Years, $8 for Adults, $5 for Students from 6-17 Years, Seniors, Veterans, & Active Military $6.00 The Wayne County Historical Museum is a tapestry of human lives from the past. A 3000-year-old mummy resting in a painted coffin is the highlight of the collections here.  Another popular exhibit is the 1880 dollhouse that belonged to Caroline R. Jones, when she was 10 years old.  4. Soak In The Vibrant Art Scenario Of The City https://www.instagram.com/p/C-IaH92CTt7/ Along with the prominent performing art centers like The Richmond Symphony Orchestra and Richmond Civic Theatre, Richmond has many visual art trails.  After visiting the Richmond Art Museum, you can take a drive along the Mural Trail. Along the trail, you will discover more than 80 painted murals. These murals are the depiction of the art, culture and history of the city.  No wonder the Paint Quality Institute conferred the honor of America’s Prettiest Painted Places” to Richmond Art Trail in 2013.  Overbeck Art Pottery is another destination if you want to soak in the arty vibe of the city. Located in Cambridge City, which is again at the heart of the Antique Alley, it was started by four sisters in 1911.  Here, you will find painted porcelain vases, utensils, and figurines. You will also come across Art Deco and Art Nouveau styles of work.  5. Plan A Visit To The Antique Alley If you have an eye for everything antique and you truly want a meaningful experience in Richmond, Antique Alley is where you need to be.  The historic Cambridge City is at the heart of the Antique Alley. Here, the antique shops, malls, and dealers await you with the best antique sea glass, glassware, pottery, books, furniture, and whatnot! Larry's Antiques is one of the many antique mines in the Antique Alley of Indiana. It is located at 201 SW G Street, and you can reach out at +1 765-966-9010.  6. Explore The Joseph Moore Museum of Natural History  https://www.instagram.com/p/DDIr8S_RX3u/?img_index=5 Address: 801 W Nat'l Rd, Richmond Contact Number: +1 765-983-1303 Hours Open: 10 AM to 5 PM (Monday Closed) Entry Fee: Free The Joseph Moore Museum is a wonderland for people of all ages. Its collections are vast, covering areas of science like anthropology, mammalogy, ornithology, vertebrate paleontology, etc.  However, if you are adventurous enough, the collection of live reptiles here will be your favorite. Here, you will find reptiles of 684 species.  Recently, Zilla, the new green iguana, has been everyone's favorite at the museum.  7. Spend Your Day At Hayes Arboretum https://www.instagram.com/p/Cs_THZRO91Z/ Address: 801 Elks Road, Richmond Contact Number: +1 765-962-3745 Entry Fee: Free Hours Open: 9 AM to 5 PM (Tuesday to Saturday)  If you want to spend some time in nature and enjoy the company of plants, a visit to the Hayes Arboretum will be one of the best things to do in Richmond Indiana.  With an area of 466 acres, Hayes Arboretum is a natural heritage site with beech and maple trees, meadows, streams, woodlands, and native woody trees.  Exploring The Food Scene | Unique Things To Do In Richmond Indiana Though not as famous as Kansas City or Texas, Indiana has some brilliant BBQ joints. Here, you will find delicious southern-style BBQ dishes and chicken fry.  Wings and Rings at 500 Commerce Road is one of the most popular places to try BBQ in Richmond. You can contact them at (765) 756-5615 and must try the chicken wings there.  Further, as the melting pot of various cultures, Richmond, Indiana, will allow you to taste the best Mexican food and Italian delicacies. If you want to try Italian food in Richmond, Carlos Cuisine Family Restaurant at 1310 NW 5th Street will be your go-to destination. To reserve a table, call them at (765) 373-3746. It also serves delicious Mexican cuisine.  Also, the city believes in the philosophy of farm-to-table freshness. So, the dishes you eat here are a wonderful fusion of local ingredients and international flavors.  Willing To Try Unique Things To Do In Richmond Indiana? Know These Things Before Packing Your Bags Richmond, Indiana, is well connected to the other states of the USA and other parts of the world thanks to the Indianapolis International Airport. The Indianapolis International Airport Authority has its own transportation and car rental service.  Here, the taxi service is the cheapest option with the fare starting from $15.  Further, April to June is the best time to visit Richmond despite the city being a year-round attraction.  For example, during the fall season, you will find the warmest shades of orange and red in nature. In addition, in winter, the Christmas and New Year festivities attract many tourists to this part of the world.  Also read Ultimate Guide to Your Next Family Vacation in Israel. Boat Charter Miami: Essential Tips for a Great Experience. You Cannot Miss These Things To Do In Wilmington, NC (With Tour And Travel Tips And Tricks)

READ MORE golf holidays in Thailand

How To Create An Unforgettable Golf Trip To Thailand

BY  Sibashree Oct 30, 2025

A golf trip to Thailand! Now that’s something else. It’s not just a vacation; it’s golf, sunshine, beaches, and that laid-back Thai feeling all mixed together. Sounds great, right?  And it might seem like a lot to plan at first, but honestly, it’s not that bad. With a bit of prep and the right mindset, you can pull off a trip that runs smoothly and ends up being one of those “I’ll never forget that” kind of weeks. Here is more on how to make your golf holidays in Thailand unforgettable.  Understanding Why Thailand Is So Special For Golf So here’s the thing. Thailand’s kind of sneaky about being one of the best golf spots out there.  The weather’s good most of the time, the courses look amazing, and the service... man, they really care about making you feel welcome.  One day you could be playing through jungle fairways in Phuket, and the next you’re in Hua Hin with mountain views all around. Every area has its own thing going on. And it’s not just golf either. Thailand has this relaxed rhythm to it. You finish a round and next thing you know, you’re sitting by the beach eating grilled fish or wandering through a night market.  Maybe you get a massage because, well, you earned it. That mix of great golf and total chill time? That’s the magic. Choosing The Right Destinations For Golf Holidays In Thailand Alright, first choose where to go. Thailand’s main golf areas are Bangkok, Hua Hin, Pattaya, and Phuket, and each one’s got a different vibe. Bangkok’s busy, sure, but it’s got a ton of courses and easy access from the airport. Hua Hin’s quiter, sort of classy, with views of the sea.  Pattaya’s lively (to say the least) but full of fun and variety. And Phuket... well, that’s just pure island life. Feels like you’re playing in a postcard half the time. Try mixing a couple of them if you can. A few days in Bangkok and Hua Hin work great. Or Phuket and Pattaya, if you want both beach and nightlife. Keeps things fresh, you know? Finding The Right Golf Courses Thailand’s got loads of courses — fancy ones, budget ones, and pretty much all of them are in good shape. Think about what you enjoy most. Some people like a challenge, others just want those wide fairways and nice views. Honestly, most golfers mix it up — one big “wow” course, then a few laid-back rounds where nobody’s really keeping score. You don’t have to sort it all out now. Check some reviews, maybe watch a couple of YouTube clips, or ask someone who’s been. If that’s not your thing, just get a local golf company to handle it — they know the best spots anyway. Where To Stay Hotels and resorts in Thailand... there’s something for every budget. Simple, fancy, whatever you like. Try to stay close to the golf courses or somewhere near the beach — saves you a lot of time. If you’re going with a group, look for a place with a pool or a bar where everyone can hang out after the game. And honestly, the people here are so friendly. The staff always seem to notice what you need before you even ask. It’s kind of amazing. Getting Around Getting around’s not hard, but yeah, those golf bags can be a hassle. It’s smart to set up your airport rides and course transfers before you get there. Most folks go with private vans that have air-con (and trust me, you’ll be thankful for that in the afternoon heat). Having a driver who knows the golf routes is a big help, too. You don’t have to worry about getting lost — just sit back, chill, and watch the scenery roll by. Adding Local Experiences Let’s be real — if you fly all the way to Thailand just to golf and go home, you’re missing half the fun. Between rounds, try something different. Maybe a longtail boat ride, a Thai cooking class, or a few hours in a spa. Night markets are great too — good food, random stuff to buy, and that fun chaos you can’t really explain. Oh, and if you like a drink, local rum and gin are becoming a thing now. Little side adventures like that make the trip more yours, you know? The Best Time To Travel The best months are November to March. Nice weather, dry, and not too hot. But if you don’t mind a few clouds, the months just before or after that are still great — fewer people and better prices. Even when it rains, it usually passes quickly, and you’re back out playing again soon. Just plan around it a bit, and you’ll be fine. Traveling With Friends Golf trips with friends hit different. Thailand’s perfect for it — easygoing people, good food, warm weather, and a pace that fits everyone. You can plan a few friendly matches, a silly competition, or just play for fun. Most courses have really nice clubhouses too — perfect for sitting down after the round, grabbing a drink, and laughing about that one shot nobody saw coming. Why Planning Golf Holidays In Thailand With Experts Makes It Easier You can plan everything yourself, sure, but honestly, a golf travel expert can make things so much easier. They deal with tee times, rides, hotels — all the little details that can eat up your time. One of the best ones out there is Fairways of Eden. They’re based right in Thailand and focus only on golf holidays. You can build your trip from scratch with them — choose your courses, hotels, and add whatever extras you want. It’s all in one place, which makes life a lot simpler. And no, using them doesn’t mean you lose control. It just means you get to relax knowing someone’s got your back when you land. Making Your Golf Holidays In Thailand Truly Unforgettable The best memories from a golf trip aren’t just about perfect weather or amazing greens. It’s the stuff in between — the laughs, the sunsets, the random moments you didn’t plan for. Take your time. Listen to your caddie. Enjoy the quiet. Let Thailand’s slow rhythm kind of take over for a bit. Every smell, every sound, every smile adds something to the story. When you finally head home, you’ll realize it wasn’t just about golf at all. It was about finding a place that fits — golf, people, peace, and a bit of adventure all wrapped together. So yeah, whether you do it all yourself or get Fairways of Eden to help, your unforgettable golf trip to Thailand really just starts with one idea — play the game you love in a place that feels made for it.