Best Hotels In Paris: Understanding How They Are Supporting The City’s Tourism Today

This time, I was on a 2-day Paris travel and was working on how the best hotels in Paris have been supporting the thriving tourism scene in the city. I did my case study on the hotels near Opera Paris France, to get the entire picture. 

I also had the opportunity to meet the leaders of Citadines Apart’hotel Opéra Paris, which The Ascott Limited operates. They shared their insights and observations with me.

Paris had a footfall of 11.2 million during the Summer Olympics of 2024. The success story with great numbers continued as Paris consolidated the Olympics’ success for the rest of the year. 

This boost in the number of tourists has further facilitated growth in the hospitality sector. The French hospitality sector is expected to grow at a CAGR of 2.34% from 2023 to 2028

However, these two booming industries are also bearing the wrath of overtourism in the city

So, there could not be a better time to delve deeper into how the best hotels in Paris have been supporting tourism so far. Also, we need to talk about how they respond to minimize the impact of overtourism with sustainable practices. 

Best Hotels In Paris: Working And Growing With The Tourism Industry Of The City

Best Hotels In Paris_ Working And Growing With The Tourism Industry Of The City

The best hotels in Paris are beyond tourist accommodations. With luxury in mind and an upscale shift, these hotels are influencing the spending patterns of tourists. 

France was the most-visited country in the world in 2024, with an unbelievable footfall of around 100 million

Now, a large number of these tourists look for accommodations in luxury hotels. With their hotel expenses and overall luxury spending increasing, the city gains revenue. 

This approach aligns with what Nathalie Delattre, the French Minister of Tourism, stated in response to the anticipated tourism boom in France for 2024. 

We need to work to increase the average each visitor spends and get our visitors to stay longer.

The impact of hotels in Paris on tourist spending patterns extends beyond the standalone tourism and hospitality industry. It’s about the overall GDP and economy of the city

But the “luxury experience” here is not to scare you if you are a tourist. It does not mean that you cannot visit Paris within a budget.

It’s true that Paris, as a travel destination, is somewhat expensive, and accommodations are pricier than those in similar setups in other countries. However, the city offers a diverse range of hotel tariffs.

A Shared Market Space Creating Discord Between The Hotel And Tourism Sectors?

A Shared Market Space Creating Discord Between The Hotel And Tourism Sectors

A shared market space! 

This has been one of the biggest challenges for the top hotels in Paris, as they collaborate with the tourism industry to boost the city’s economy. 

Now, services like AirBnb are offering more flexibility in booking and better pricing options. So, of course, there is the “price sensitivity” factor.

Additionally, Airbnb is eager to seize opportunities, as it did during the Summer Olympics in Paris last time.  

Airbnb was the official sponsor of the Paris Olympics, and it played a significant role in the 44% surge in short-term rental bookings in 2024 from the summer of 2023. 

Also, Airbnb was direct when it approached the visitors of the Paris Olympics to avoid the “touristy side of Paris” and book short-term rentals on the “Paris-y side of Paris.”

Moreover, Airbnb, through the “Airbnb500 Travel Grant,” offered discounts to tourists visiting Paris during the 2024 Summer Olympics

Now, with discounted pricing and Parisians willing to give up their accommodation on rent through Airbnb, many hotels in Paris have suffered. 

The rate discounting that’s happened, the occupancy levels, they’re definitely being suppressed and compressed by the short-term rental market, without question.”
Blake Reiter, Director of Research, Lighthouse

Having said that, the best hotels in Paris have been able to keep their presence strong as they cater to the group of tourists seeking a high-end experience. 

Additionally, city officials have introduced restrictions on short-term rentals to prevent Airbnb and similar businesses from causing significant harm to the hospitality industry. 

Moreover, in November 2024, France approved an “Anti-Airbnb Bill” to control the increase in vacation rentals. 

So, the threats of a shared market space have become less for the best hotels in Paris and other parts of France. 

Overtourism In Paris: How The Best Hotels In Paris Respond To It?

Overtourism In Paris_ How The Best Hotels In Paris Respond To It

The best hotels in Paris had a slow start in summer 2024. However, with the Summer Olympics inching closer, occupancy rates in these hotels increased despite challenges from Airbnb and other short-term rental services. 

During the summer Olympics, the hotel occupancy rate in this area reached 84%. Of course, there was revenue growth with a higher occupancy rate, discounts, and non-refundable rooms for tourists. 

Still, the housing industry could not avoid an accommodation crunch, hygiene issues, safety threats, and other impacts of overtourism. 

A sustainable collaboration between the best hotels in Paris and tourists is crucial. It will minimize the environmental impact and enhance the overall quality of life in the city.  

For example, The Ascott Limited’s sustainability program has helped me understand how the best hotels in Paris are doing it right. They are trying to minimize the impact of overtourism on the city’s environment and natural resources.

Showing Commitment To Sustainability

The Ascott Limited is sincere about taking care of the environment. Also, it has earned the Global Sustainable Tourism Council (GSTC) Committed status. 

Moreover, Ascott Limited aims to achieve GSTC-Accredited Body certification for its global portfolio by 2028. 

The sustainability program, known as “Ascott CARES,” is based on five fundamental pillars, and those are:

  • Respect
  • Alliance
  • Community
  • Environment 
  • Supply Chain

Also, Ms. Beh Siew Kim from Ascott has mentioned that sustainability has always been a key priority for the business.

“The Ascott Limited aiming to have all their properties certified by GSTC-accredited Certification Bodies by 2028 where applicable* is a testament to how serious they are committed as an organization to environmental and social responsibility. 
We applaud Ascott’s leadership and vision in prioritizing sustainability, and I am confident that their efforts will set a benchmark for others in the sector to follow.
Randy Durband, CEO, The Global Sustainable Tourism Council

With Ascott Limited as an example, the best hotels in Paris are also redefining the tourism landscape. They are also trying to fight overtourism by building a sustainable future. 

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Meet Sibashree Bhattacharya, a travel enthusiast who has a decade-long experience in transcending virtual barriers with her words! Her deep love for travel is apparent from her travel escapades to the mountain, often taking her readers on a journey, her words acting as Portkey! Fun fact: Sibashree loves to dive deep into the history of the places she is about to visit, making her travels even more wholesome. If you were wondering how her articles are not short of time travel, this answers it!

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Best Summer Destinations In Europe Beach: Couples Get Ready!

BY  Sibashree Apr 21, 2025

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So, you have beaches like Pampelonne, where the vast sandy stretches will grab your attention.  On the other hand, the French Riviera boasts Paloma, an adorable spot with its dramatic pebble beach.  However, we found our sweet spot at Plage Notre-Dame Porquerolles, a beach that is just 15 km away by a water taxi ride from the French Riviera.  Porquerolles, one of the best summer destinations in Europe, is a not-so-developed island with a length of 9 km and a width of 2 km.  So, we started our day by bicycling through red trails. The eucalyptus trees on both sides of the trail blessed us.  After the ride, we visited the contemporary art museum at Villa Carmignac and enjoyed the best rosé champagne and local delicacies at their outdoor dining setup.   We came back to the beaches by noon, and the cafes with the musicians playing the old-day tunes created the perfect backdrop for the change of shades and lightplay we were witnessing on the sandy stretches.  And it was sunset time! 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From beaches with dramatic rocky coves to those with sandy stretches, every beach stands out with its unique appeal, and Mediterranean delicacies here are out of this world.  Nevertheless, among all the beaches, Fornillo Beach in Positano won our hearts. With pebbled beaches and fewer crowds, everything about the beach defined the word “intimate.”  It was our Punto Dolce, where we enjoyed all the beach chores to the fullest. However, the highlight of the visit to this beach was exploring the nearby Grotta di Fornillo, as the scenic views were amazing.  3. The Egadi Islands: The Best Fusion Of Natural Beauty And Ecological Attractions View this post on Instagram A post shared by Giovanni Vasta (@gvasta2) ‣ Nearest Airports: Palermo Falcone-Borsellino Airport (PMO) and Trapani-Birgi Airport (TPS) Also known as the Egadi Islands, these islands in Italy are some of the best European summer beach destinations.  Our destination was Favignana, which has beautiful beaches, such as Cala Azzurra and Cala Rotonda.  However, our favorite among all was Bue Marino. The rocky coastline here is unique, and we fell in love with the sunrise views.  Furthermore, we decided to explore Favignana, and we took a ferry to the nature reserve of the Saline Trapani. It is around 40 minutes to reach the nature reserve.  This Ramsar Site, and a protected area entrusted to the World Wildlife Fund is home to the rare Aphanius fasciatus fish.  Further, we saw birds like the Saker Falcon and the Common Shelduck there.  4. Platja de Formentor, Majorca: A Calm Beach With Green Water ‣ Nearest Airport: Palma de Mallorca Airport (PMI) A calm “Blue Flag” beach located along the Formentor Peninsula, Platja de Formentor is surely one of the best that Majorca Island has to offer.   The landscape here defines the word drama, and the sight of the Tramuntana mountains amidst dense pine forests will stay in my memory forever. Furthermore, the blue and green colors of the water complement the backdrop.  The beach is not very long, and we took a walk of around 1 km to reach Cap de Formentor, the farthest point of the beach. Also, we took a ride in a rented sailboat. Catamarans are also available for rent. You can even try snorkeling for more adventure.  5. Myrtos Beach, Kefalonia: A Romance With White Sand And Turquoise Sea ‣ Nearest Airport: Kefallinia (EFL) Airport One of the best summer destinations in the world, Myrtos Beach in Kefalonia, Greece, has our hearts for its stunning natural beauty.  The beach, awarded a “Blue Flag,” features stretches of white sand with the most dramatic cliffs in the backdrop.  Furthermore, the turquoise water provides a serene experience for the eyes.  6. Hietaniemi Beach, Helsinki: Best For Summer Swimming And Beach Volleyball ‣ Nearest Airport: Helsinki Airport Hot summer days call for some serious beach fun at Hietaniemi Beach, Central Helsinki, Finland.  With its shallow water and picturesque setting, Hietaniemi Beach is perfect for playing basketball and beach volleyball.  Also, don’t forget to try the coffee and snacks at Badenbaden, the summer terrace. Want to try your luck at golf?  Pay a visit to the miniature golf course nearby.  7. Beach of Durres: The Most-Visited Beach In Albania ‣ Nearest Airport: Tirana Airport The beach of Durres, the most-visited beach in Albania, is also one of the best beaches in Europe.  Durrës, as a city, has a rich historical background, with the stories going back to 627 BC. Additionally, the Roman amphitheater was our biggest draw.  Additionally, the beach stands out due to its proximity to the Adriatic Sea, a prominent feature in the cultural, historical, and economic landscapes of Europe.  Recently, the Adriatic Sea was in the news after a Riesenhai, or basking shark, was seen off the Croatian Peninsula. 8. Fteri Beach, Kefalonia: Romance In A Secluded Beach With Turquoise Waters ‣ Nearest Airport: Kefalonia International Airport Anna Pollatou With rugged hinterlands and candy-colored houses, Fteri Beach in Kefalonia, Greece, is the prettiest beach I have been to in Europe.  One of the best summer destinations in Europe, this beach on a secluded cove has beautiful white cliffs and the bluest water.  Don’t miss snorkeling in the water for the ultimate adventure.  9. Praia da Comporta: The Secret Sweet Spot In Portugal View this post on Instagram A post shared by Luis Mendes (@luismendeslm) ‣ Nearest Airport: Lisboa (LIS) Airport One of the best summer destinations in Europe, Praia da Comporta is a hidden gem in Portugal.  Summer months are busy at Praia da Comporta. However, the 19-km stretch of the shoreline ensures you get enough space for all the beach fun.  We had the most elaborate lunch at the Comporta Café, and we got into the water after hours of swimming.  However, the biggest attraction was the horseback ride during the Sunset. The surroundings looked magical.  10. Mala Beach: Cliffs, Sands, And Clear Water View this post on Instagram A post shared by Ekaterina Erokhin (@katiaerokhin) ‣ Nearest Airport: Nice Côte d'Azur Airport I was almost done penning this blog, and then suddenly it struck me. I have missed Mala Beach, another wonder in the French Riviera.  With pebbles and sand on the shores, this secluded beach is ideal for some intimate moments with your partner.  Further, the views of the majestic Mediterranean Sea and cliffs leave you awestruck.  11. Vitali Beach: Best For The Quiet Romance ‣ Nearest Airport: Athens International Airport Vitali Beach in Andros, Greece, is one of the best summer destinations in Europe if you are planning a coastal getaway.  It is one of the quiet ones, too!  The shores are full of pebbles. So, it is quite a walk before you reach the blue waters. However, the nearby caves and the best Pina Colada available make every effort worthwhile.  12. Cala de Deiá, Mallorca: Falling In Love With The Rugged Charm ‣ Nearest Airport: Palma de Mallorca Airport (PMI) Cala de Deià, the rugged and bewitching inlet near Deiá, Spain, has a small beach with crystal clear water. This is a place for couples who love everything quaint and a close-to-nature experience.  After a fun swim in the crystal clear water, you can have your meal at the Can Lluc cafe and enjoy fishing while sitting on the rocky platform above the water.  You can also visit the beautiful hamlet of Lluc Alcari, just 15 km away from Cala de Deiá. 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