Best Hotels In Paris: Understanding How They Are Supporting The City’s Tourism Today

Apr 28, 2025

Last Updated on: Nov 14, 2025

Europe

This time, I was on a 2-day Paris travel and was working on how the best hotels in Paris have been supporting the thriving tourism scene in the city. I did my case study on the hotels near Opera Paris France, to get the entire picture. 

I also had the opportunity to meet the leaders of Citadines Apart’hotel Opéra Paris, which The Ascott Limited operates. They shared their insights and observations with me.

Paris had a footfall of 11.2 million during the Summer Olympics of 2024. The success story with great numbers continued as Paris consolidated the Olympics’ success for the rest of the year. 

This boost in the number of tourists has further facilitated growth in the hospitality sector. The French hospitality sector is expected to grow at a CAGR of 2.34% from 2023 to 2028

However, these two booming industries are also bearing the wrath of overtourism in the city

So, there could not be a better time to delve deeper into how the best hotels in Paris have been supporting tourism so far. Also, we need to talk about how they respond to minimize the impact of overtourism with sustainable practices. 

Best Hotels In Paris: Working And Growing With The Tourism Industry Of The City

Best Hotels In Paris_ Working And Growing With The Tourism Industry Of The City

The best hotels in Paris are beyond tourist accommodations. With luxury in mind and an upscale shift, these hotels are influencing the spending patterns of tourists. 

France was the most-visited country in the world in 2024, with an unbelievable footfall of around 100 million

Now, a large number of these tourists look for accommodations in luxury hotels. With their hotel expenses and overall luxury spending increasing, the city gains revenue. 

This approach aligns with what Nathalie Delattre, the French Minister of Tourism, stated in response to the anticipated tourism boom in France for 2024. 

We need to work to increase the average each visitor spends and get our visitors to stay longer.

The impact of hotels in Paris on tourist spending patterns extends beyond the standalone tourism and hospitality industry. It’s about the overall GDP and economy of the city

But the “luxury experience” here is not to scare you if you are a tourist. It does not mean that you cannot visit Paris within a budget.

It’s true that Paris, as a travel destination, is somewhat expensive, and accommodations are pricier than those in similar setups in other countries. However, the city offers a diverse range of hotel tariffs.

A Shared Market Space Creating Discord Between The Hotel And Tourism Sectors?

A Shared Market Space Creating Discord Between The Hotel And Tourism Sectors

A shared market space! 

This has been one of the biggest challenges for the top hotels in Paris, as they collaborate with the tourism industry to boost the city’s economy. 

Now, services like AirBnb are offering more flexibility in booking and better pricing options. So, of course, there is the “price sensitivity” factor.

Additionally, Airbnb is eager to seize opportunities, as it did during the Summer Olympics in Paris last time.  

Airbnb was the official sponsor of the Paris Olympics, and it played a significant role in the 44% surge in short-term rental bookings in 2024 from the summer of 2023. 

Also, Airbnb was direct when it approached the visitors of the Paris Olympics to avoid the “touristy side of Paris” and book short-term rentals on the “Paris-y side of Paris.”

Moreover, Airbnb, through the “Airbnb500 Travel Grant,” offered discounts to tourists visiting Paris during the 2024 Summer Olympics

Now, with discounted pricing and Parisians willing to give up their accommodation on rent through Airbnb, many hotels in Paris have suffered. 

The rate discounting that’s happened, the occupancy levels, they’re definitely being suppressed and compressed by the short-term rental market, without question.”
Blake Reiter, Director of Research, Lighthouse

Having said that, the best hotels in Paris have been able to keep their presence strong as they cater to the group of tourists seeking a high-end experience. 

Additionally, city officials have introduced restrictions on short-term rentals to prevent Airbnb and similar businesses from causing significant harm to the hospitality industry. 

Moreover, in November 2024, France approved an “Anti-Airbnb Bill” to control the increase in vacation rentals. 

So, the threats of a shared market space have become less for the best hotels in Paris and other parts of France. 

Overtourism In Paris: How The Best Hotels In Paris Respond To It?

Overtourism In Paris_ How The Best Hotels In Paris Respond To It

The best hotels in Paris had a slow start in summer 2024. However, with the Summer Olympics inching closer, occupancy rates in these hotels increased despite challenges from Airbnb and other short-term rental services. 

During the summer Olympics, the hotel occupancy rate in this area reached 84%. Of course, there was revenue growth with a higher occupancy rate, discounts, and non-refundable rooms for tourists. 

Still, the housing industry could not avoid an accommodation crunch, hygiene issues, safety threats, and other impacts of overtourism. 

A sustainable collaboration between the best hotels in Paris and tourists is crucial. It will minimize the environmental impact and enhance the overall quality of life in the city.  

For example, The Ascott Limited’s sustainability program has helped me understand how the best hotels in Paris are doing it right. They are trying to minimize the impact of overtourism on the city’s environment and natural resources.

Showing Commitment To Sustainability

The Ascott Limited is sincere about taking care of the environment. Also, it has earned the Global Sustainable Tourism Council (GSTC) Committed status. 

Moreover, Ascott Limited aims to achieve GSTC-Accredited Body certification for its global portfolio by 2028. 

The sustainability program, known as “Ascott CARES,” is based on five fundamental pillars, and those are:

  • Respect
  • Alliance
  • Community
  • Environment 
  • Supply Chain

Also, Ms. Beh Siew Kim from Ascott has mentioned that sustainability has always been a key priority for the business.

“The Ascott Limited aiming to have all their properties certified by GSTC-accredited Certification Bodies by 2028 where applicable* is a testament to how serious they are committed as an organization to environmental and social responsibility. 
We applaud Ascott’s leadership and vision in prioritizing sustainability, and I am confident that their efforts will set a benchmark for others in the sector to follow.
Randy Durband, CEO, The Global Sustainable Tourism Council

With Ascott Limited as an example, the best hotels in Paris are also redefining the tourism landscape. They are also trying to fight overtourism by building a sustainable future. 

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Meet Sibashree Bhattacharya, a travel enthusiast who has a decade-long experience in transcending virtual barriers with her words! Her deep love for travel is apparent from her travel escapades to the mountain, often taking her readers on a journey, her words acting as Portkey! Fun fact: Sibashree loves to dive deep into the history of the places she is about to visit, making her travels even more wholesome. If you were wondering how her articles are not short of time travel, this answers it!

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READ MORE Kotor Montenegro travel itinerary

A Kotor Montenegro Travel Itinerary For 3 Days: How To Travel Kotor Montenegro On A Budget? 

BY  Sibashree Nov 25, 2025

My trip to Kotor, Montenegro, is filled with memories of the cats, who are the guardians of the city, and the smell of dew-drenched leaves as I went for a sunrise hike.  Also, along with being a hidden gem in the sustainable tourism scenario after a successful sustainability assessment by the Global Sustainable Tourism Council (GSTC), it has also emerged as the ultimate budget-friendly location of Montenegro.  In this blog, I will discuss a 3-day travel itinerary for Kotor, Montenegro, including hidden gems and essential tips. Why Visit Kotor, Montenegro? The International Trade Administration has confirmed that the tourism sector in Montenegro contributes 30% to the country’s GDP. In addition, ReportLinker predicts that the number of visitors to Montenegro will reach 3.4 million by 2028.  The same report anticipates that the tourism industry will reach a revenue of $95 million by 2028.  A UNESCO World Heritage Site, With Great Food, Community, Beauty, And Historical Charm Kotor, a UNESCO World Heritage Site, is the crown jewel of tourism in Montenegro. The deep bay waters here resemble the Nordic fjords. On the other hand, the coastal cliffs create the perfect backdrop for the city, exuding a medieval charm.  Now, Kotor and Montenegro as a country are planning to diversify their tourism portfolio, with a greater focus on cultural, ecotourism, and rural tourism.  In addition, the budget-friendly hostels in Kotor are more than cheap accommodations. They are the base for developing a backpackers' community.  Many of these hostels help you join pub crawls, hikes, local events, and more. As a result, Kotor, Montenegro, has become a favorite among backpackers, budget travelers, and solo travelers.  In addition, the rugged beauty of the Dinaric Alps meets the calmness of the Adriatic Sea in Kotor, Montenegro. So, every nook of Kotor is ideal for a photo-op.  Moreover, for me, exploring the maze of medieval lanes and the Venetian architecture was like time travel. Also, St. Tryphon’s Cathedral, dating back to the 12th century, stands as the eternal witness of human history in Kotor.  Furthermore, the family-run taverns here serve the most delicious yet simple food at an affordable price. Try the savory pastries! What Is The Best Time To Visit Kotor Montenegro? July and August are the peak months for visiting Kotor, Montenegro. However, if you want to travel to Kotor, Montenegro, on a budget, you need to plan a trip between November and February.  You will enjoy watersports and skiing in these months, and accommodations are available at a much more affordable price.  How To Get To Kotor & Move Around On A Budget? The Tivat Airport, 7 km away, is the gateway for Kotor to the rest of the world. You can travel this 7 km distance by road.  Other nearby airports to Kotor, Montenegro, are Dubrovnik Airport (Croatia, 44 km) and Podgorica Airport (40 km). In addition, Podgorica and Kotor get regular flights from countries such as Bosnia, Serbia, and Croatia.  Once you reach Kotor, you can explore the city and its surroundings in a boat. Don’t miss Perast on the route, as this village has fewer than 300 people, and it stands out with amazing scenic beauty.  Taxis, shuttles, and car rentals are other options if you want to explore Kotor by road. 3-Day Budget Itinerary For Kotor, Montenegro Here is a brief 3-day budget itinerary for Kotor, Montenegro. I will first share the days and activities, and then discuss why these attractions are special.  DaysActivitiesDay 1 - Exploring Kotor Old Town• Wandering through cobblestone streets.• Visiting St. Tryphon Cathedral.• Climbing the City Walls for panoramic viewsInsider Tip: Visit the City Walls early for a discounted entry. Day 2 - Visiting Perast & Our Lady of the Rocks• Taking a local bus to Perast.• Boat ride to the iconic island church.• Enjoying budget-friendly seafood at a local konoba.Day 3 - Visiting Lovćen National Park & Njeguši Village• Hiking or taking a shared taxi to Lovćen.• Visiting Njeguši for a traditional prosciutto and cheese tasting. 1. Exploring Kotor Old Town And City Walls Here are some interesting and unknown facts about Kotor Old Town and City Walls.  The Old Town's fortification system stretches 4.5 km. So, it is one of the longest fortification systems in Europe. It only follows the Great Wall of China.  You have to climb 1350 steps to reach the San Giovanni Fortress. The entry fee is €8. However, you can also take the secret route via the old trade path outside the northern gate. It’s free.  The Sea Gate Inscription above the main gate is a quote from Tito: “We don’t want others’, we don’t give our own”, commemorating liberation from Nazi occupation in 1944. Furthermore, the Pillar of Shame, hidden in a square, reminds us of a brutal activity in the city in the past. Criminals were tied to this pillar, and everyone used to throw stones and rotten food at them as a mark of punishment.  2. Visiting St. Tryphon Cathedral Built in 1166, the St. Tryphon Cathedral is even older than the Notre Dame Cathedral in Paris. It is one of the most ancient cathedrals on the Adriatic Coast. The cathedral has a 14th-century ciborium, which depicts the life of St. Tryphon. It is made of a red stone from Đurići. The goldsmiths of Kotor made the golden altarpiece of the cathedral in the 15th century. It has the figures of Christ, Virgin Mary, and 16 saints.  A devastating earthquake struck Kotor in 1667. Then, the bell tower of the cathedral fell, and it could not be rebuilt fully. Thus, the current cathedral structure is shorter by 2 meters than the original one.  In 2009, the St. Tryphon Cathedral got the status of a Papal Basilica. It is a rare honor for churches in the Balkan region. 3. Visiting Perast The 2-km-long main street of Perast was once a cultural hub during the days of the Venetian Republic.  The bell tower of St. Nicholas Church was built at a cost of 50000 Ducats in the 18th century. It was an unbelievable amount in that era.  Perast once stood as a reflection of the wealth in the Venetian Era. It had 16 palaces and 19 churches.  4. Knowing Our Lady Of The Rocks Rocks have piled up for centuries, and those rocks, along with sinking ships, have formed Our Lady of the Rocks, the only artificial island in the Adriatic Region.  The Fašinada festival is a popular ritual here, with its history dating back to 1452. It is a tradition to celebrate the island's foundation. Every 22nd July, the people of the island gather in decorated boats and they throw stones into the sea, as a symbolic exercise.  Furthermore, the Catholic church here has a tapestry made by Jacinta Kunić-Mijović. It was made using human hair, and Jacinta Kunić-Mijović made this tapestry while waiting 25 years for her fiancé to return from the sea.  The church also has the Death of the Virgin. It is a masterpiece by Tripo Kokolja. In total, the church has 68 paintings from Tripo Kokolja. 5. Visiting Lovćen National Park The Njegoš Mausoleum at Jezerski Vrh is one of the main attractions of the Lovćen National Park. Located at an altitude of above 1,660 meters, it is allegedly the highest mausoleum in the world.  200,000 Gilded tiles cover the dome of the mausoleum, and 13-ton granite statues of Montenegrin women guard the entrance of the national park.  Once you climb 461 steps and reach the top of the Mausoleum, you will enjoy panoramic views stretching toward Italy.  6. Exploring Njeguši Village It is the cradle of the royal Petrović-Njegoš dynasty of Montenegro. This family ruled over Montenegro from 1696 to 1918. Furthermore, it has the birthplace of Petar II Petrović Njegoš and many other 19th-century buildings. The birthplace of Petar II Petrović Njegoš is now a museum housing the first edition of his poem, Mountain Wreath, and original furniture. How Much Does A 3-day Trip To Kotor Cost On A Budget? Here is a detailed breakdown of the budget for a 3-day trip to Kotor, Montenegro.  CategoryBudget Cost (EUR)DetailsAccommodation (Hostel)€15–€25 per night, meaning €45–€75 for 3 nightsHostel prices are even lower from November to FebruaryLocal Transportation€6–€12 total• Local buses (€1–2 per ride). • Short taxi/shared rides within the bay (€3–5). • Free walking inside Old Town.Airport Transfers€8–€15 each way, meaning €16-€30• Airport transfer from Tivat is the cheapest.• From Dubrovnik/Podgorica, it will be at least €20-€35. Food (Budget Travelers)€15-€25 per day. So, it will be €45 to €75 in total. Choose Konobas & bakeries: • Pastries (€1–2), • Seafood Meals (€7–10)• Wine/Beer (€2–3)Activities and Entry Fees€20–€35 total• City Walls (€8, discounted early)• St. Tryphon Cathedral (€3)• Perast boat (€5–10) • Lovćen shared taxi/hike (€5–10)Day Trip to Perast & Our Lady of the Rocks€7–€12• Bus to Perast (€1–2), boat (€5–10)Lovćen National Park Day TripFree–€10• Free if hiking; €5–10 for shared taxi. • Mausoleum entry ~€5.Miscellaneous (water, snacks, souvenirs)€10–€20• Refillable water recommendedCollect small souvenirs €3–5.Total Estimated Budget for 3 days €139–€239• This is a cost breakdown for budget travelers. However, the budget for mid-range and luxury travelers will be different.  Day Trips & Hidden Gems Near Kotor Gornji Stoliv: It is a quiet coastal village. Vrmac Ridge: You will enjoy this scenic hike, and it is less crowded.  Church of Our Lady of Health: This chapel has a serene ambiance, and because of its location on a hilltop, it is often overlooked by tourists.  Vrmac Ridge: It is famous for the WWII bunkers, and it offers a beautiful panoramic view.  Blue Cave: It is a natural wonder of Kotor, Montenegro, and this natural sea cave has the most beautiful sapphire light and glow. You can reach the cave only by boat.  Secret Wine Bars: These secret wine bars are in the alleys of the Old Town. These places serve the best rakija and Montenegrin wines. Final Tips For Your Montenegro Getaway Kotor, Montenegro, gets busy in the summer season. Furthermore, early mornings are the busiest with the cruises docking in heavy numbers.  Also, there are some tips about the weather and travel you need to keep in mind.  Carry offline maps, as network connections may not always work.  Keep cash and small coins ready, as card transactions may not be accepted in local shops.  You must start hiking the steep route of the San Giovanni Fortress early in the morning to avoid the heat.  Use local buses for transportation, as they cost only €1–2 per ride.  Evenings are cool even in the summer season. So, you will have to pack layered clothes.  Dress modestly in churches, avoid loud behavior in Old Town squares, and learn basic Montenegrin greetings like “Hvala.” meaning Thank you. Choose konobas or local taverns for breakfast, lunch, and dinner. They are way affordable than the posh restaurants in the Old Square.  Kotor Montenegro Travel Itinerary For 3 Days: Frequently Asked Questions (FAQs) Here are the frequently asked questions and answers about the Kotor, Montenegro travel itinerary.  1. Is Kotor, Montenegro, Worth Visiting For 3 Days? Yes, three days are perfect to explore Kotor Old Town, Perast, Lovćen National Park, and enjoy hidden gems without rushing.The budget for your three-day travel in Kotor will be around €139–€239, and Kotor is safe for solo travelers if you follow the basic travel precautions.  2. Can I Visit Kotor On A Day Trip From Dubrovnik? Yes, you can visit Kotor on a day trip from Dubrovnik. However, if you want to at least try its best food and soak in the vibe of the Old Town, you must plan for an overnight stay.  3. Do I Need A Visa To Visit Montenegro? If you are from the USA or a country that is part of the European Union, you will not need a visa to visit Montenegro. If you are from any of these countries, you can enter Montenegro and stay there for 90 days without a visa. You must check the visa requirements of your country.  4. Are There Budget-Friendly Accommodations In Kotor? Yes, the guesthouses in Dobrota and hostels such as the Old Town Hostel Kotor are some of the most budget-friendly accommodations in Kotor, Montenegro. The hostel prices will be around 15-25 Euros per night.  5. What Are The Must-Try Local Foods In Kotor? Kotor is famous for its seafood, and you can have it at local taverns or konobas. Furthermore, if you are in Njeguši, you must try prosciutto, a dry-cured ham with a lot of flavors. Moreover, burek, or the savory pastry, is the highlight of the delicacies of Kotor.  6. Do I Need To Rent A Car In Kotor?  No, you don’t need to rent a car in Kotor, Montenegro if you are a budget traveler. Local buses and shared taxis are easily available, and they are even suitable for day trips to Perast and Lovćen. Otherwise, you can take the boat rides, which are also quite affordable. 

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What Is Special About Madeira Portugal? (Getting Into The Mood With Madeira Wine And More)

BY  Sibashree Sep 5, 2025

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Overall, the 2000-kilometer scenic route of Levada trails consists of waterfalls, greenery, and mountain peaks.  2. Feel The Ancient Connection In The Laurisilva Forest: A Precious Experience In Nature You can hike through the Laurisilva Forest and feel ancient times speaking to you. The trails here are suitable for hikers of all skill levels.  Also, this UNESCO World Heritage Site is home to diverse flora and fauna. So, with some patience, you will be able to spot wildlife here.  3. Enjoy The Thrill Of Walking On The Cabo Girão Skywalk Cabo Girão in Madeira is one of the highest sea cliffs in Europe. The Cabo Girão Skywalk is located at a height of 580 meters, and as you walk through this transparent glass platform, you can see the stunning coastline of Madeira.  4. 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Try grilled meat on skewers or Espetada, salted cod or Bacalhau, and Madeiran flatbread such as Bolo do Caco.  Like Moroccan food, food in Madeira also has bread as a staple. Moreover, Madeira Cake is something that gives you a taste of the famous Madeira wine. It’s a dessert.  10. Know About The Rural Heritage Of Madeira At The Town of Santana The rural areas in Madeira still follow a lifestyle that speaks of the island’s history. The town of Santana is especially a place that preserves the rural heritage of the island at its best.  The houses here are triangular and they have thatched roofs. They are also colorfully painted.  Where To Stay In Madeira Portugal?  The best place to stay in Madeira Portugal depends on the kind of experience you want. Have a look at the table below to decide where to stay in Madeira.  Places to Stay in MadeiraExperience You Will Get Funchal• Vibrant Nightlife• Bustling Market• Cultural Exploration in the Historic Old TownPonta do Sol• Resort Experience• Beaches And Coastline• Ideal for RelaxationMachico• Local Experience• Peaceful and Ideal for Family Vacations• Conveniently Located for the Island ExplorationSão Vicente• Rural Experience• Traveling through the Central TunnelsSeixal• Natural Setting• Picturesque View of the North Coast Madeira Wine Route: The Crown Jewel Of Tourism In Madeira Portugal  The Wine Festival in Madeira in August-September is the pride of the local ethnographic and cultural identity. You never know when a wine cellar or brewer in rural Madeira will present you with a century-old elixir.  Nevertheless, irrespective of the time of your visit, you can visit the following places for a delightful wine tour in Madeira. 1. Between São Vicente And Seixal It is an iconic route filled with vine trails by the sea. So, it is ideal for a mixed experience of a coastal getaway and wine tourism.  2. Estreito De Câmara De Lobos Estreito de Câmara de Lobos covers an area starting from the coast to Jardim da Serra, which is at a height of 600 meters.  It is the largest vineyard area in Madeira.  3. Experimental Viticulture Station Located in Arco de São Jorge, the Experimental Viticulture Station is the best location to learn about wine production and the heritage of Madeira wine.  It has a vine and a wine museum. 4. Quinta De Santa Luzia Quinta de Santa Luzia belongs to the Blandy family, who still follow the traditions of Madeiran farms.  They still produce some grape varieties, which were used in the Madeira Wine Company’s wines.  5. Fajã Do Barro Viewpoint This viewpoint in Porto Moniz will present a never-ending stretch of vineyards in front of you. Moreover, from here you will see the vineyards of Fajã de Manuel and how the Atlantic embraces the coastal landscape of Arrudal da Ribeira da Janela.  6. Ginjas Enjoy the most fascinating view of the São Vicente valley from Ginjas. Here, you will notice vineyards on both sides of the mountain.  Madeira Portugal: Some Fun Facts That Truly Make This Atlantic Gem Special  Madeira has one of the biggest fireworks displays in the world, and during the springtime, it hosts one of the most vibrant flower festivals.  1. The Largest Fireworks Displays In Madeira Madeira celebrates New Year’s Eve with great pomp. Also, it once held the Guinness World Record for hosting the biggest firework display.  It took place at Funchal.  2. Flower Festival In Madeira  With its mild climate and volcanic terrain, Madeira gets an abundance of flowers such as orchids, bougainvillea, Bird of Paradise, etc.  The local markets also gear up during this festival, and traditional performances by children and adults celebrate the Madeiran tradition.  Madeira, Portugal: Frequently Asked Questions (FAQs)  Here are some frequently asked questions and answers about Madeira, Portugal.  1. What Is The Best Time To Visit Madeira, Portugal? April to June is the best time to visit Madeira. Along with being the season of the iconic flower festival, it is also the ideal time for spotting whales and dolphins.  2. How Far Is Madeira From Lisbon? It takes around 90 minutes to reach Madeira from Lisbon. There is no road connectivity. However, you can take a luxury cruise ride to the port city of Funchal.  3. Is Maderira Cheap or Expensive? Madeira is a more budget-friendly destination compared to other European cities and countries. There are many budget-friendly hotels, and local food here is also affordable. However, car rentals and short-term vacation rentals here can be a little expensive. A package for a person for a Madeira trip for 3 nights and 4 days can be around $1000.  4. Which Is Better, the Azores Or Madeira?  Your choice between Madeira and the Azores will depend on the kind of experience you want. The Azores, with its dramatic volcanic landscape, is more ideal for outdoor adventures. From a protected marine sanctuary to the hot springs, it also shows a massive geological diversity. Madeira, on the other hand, despite being a dolphin and whale spotting hub, has a more relaxed vibe. It is great for wine tasting, urban experiences, and cultural exploration.  Read Also: Lisbon To Porto Distance: Different Ways To Travel, Accommodation Options, And More “Winter Is Coming!” Where Is Hot In October? Explore Places To Visit In Europe Lisbon to Algarve Distance: Know The Best Ways To Travel And More

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What Is South Of France? What Will Be The Perfect South Of France Itinerary? 

BY  Sibashree Aug 13, 2025

Key Highlights: What Is The South Of France? Why Is The South Of France So Popular? Where To Go In South Of France? How Does A Perfect South Of France Itinerary For 7 Days Look Like? Where To Stay In The South Of France? Where To Visit In The South Of France On A Budget? What Are The South Of France Cities Near The Beach? What Are The Most Beautiful Places In Southern France For Young Adults? What Is The Best Time To Visit The South Of France? Home to the Cannes Film Festival and the Monaco Grand Prix and blessed with 300 days of Sunshine in a year, the South of France is the ultimate luxury tourism destination.  The region also appeals to global travelers with the best wines, such as Bordeaux, Languedoc, Cahors, and Armagnac brandy. So, it is no wonder that the South of France is a crown jewel in the French luxury tourism landscape, about to reach $53.6 billion by 2030. Moreover, the South of France is home to many luxurious hotels, chateaux, and villas, such as Le Collectionist luxury villas in Provence. These high-end accommodations cater to ultra-high-net-worth travelers and ensure a premium experience.  However, there is more to visiting the South of France. Natural abundance, cultural heritage, and great food make it a destination for wholesome travel delights.  In this Tour and Travel Blog, we will explore the various aspects of the South of France and why it is a dream destination. We will also share a 7-day itinerary so that you can plan the trip well.  What Is South Of France?  The South of France is a district region, comprising Provence-Alpes-Côte d’Azur. Provence-Alpes-Côte d’Azur (PACA), itself, is a combination of six district departments. Those are: Alpes-Maritimes Bouches-du-Rhône Alpes-de-Haute-Provence Hautes-Alpes Vaucluse Var This region caters to every type of traveler and is almost an epitome of the natural wonders we love to visit.  The French Riviera beaches complement the rugged beauty of the Alps here. On the other hand, Provence promises the most quaint experience with vineyards, small villages, and hills smelling like lavender.  You can add to that the cultural and artistic heritage of Aix-en-Provence and the cosmopolitan vibe of cities such as Avignon and Marseille. Marseille especially indulges you with the charm of the French good life, and it’s for wanderers who just want to travel slow and connect.  Bordeaux with its best wines and vineyards, Verdon Gorge with its serene green landscape, and Camargue with its wetlands and wildlife are other prominent destinations in the South of France. Why Is South Of France So Popular?  Gorgeous seaside towns The majestic Alps Roman ruins Medieval villages Long stretches of vineyards The Best wines The tranquility that makes you connect to nature! These are reasons why everyone loves the South of France. Now, nobody will take away the best from the South of France. However, some new developments make the South of France more popular among modern travelers.  1. Better Accessibility And Travel Connectivity: How To Reach The South Of France? The South of France is well connected to Paris. You can take a flight from Paris, and it takes around 90 minutes to cover the distance.  Furthermore, you can take the SNCF Connect sleeper train, running from Paris to Cannes or Nice. For a more luxurious journey, board Belmond’s Venice Simplon-Orient-Express from Paris to Cannes.  It is an 18-hour journey with breakfast and gourmet meals.  Irrespective of the train you choose, you can buy the unlimited rail pass for the commute between Paris and the South of France.  2. Urban Improvements To Enhance The Experience Of Global Travelers  Nice has been a UNESCO World Heritage Site since 2021. It now has the Promenade des Anglais, which is ideal for strolls and tourists who love to explore the city on foot.  Furthermore, today, the sidewalk looks beautiful with many trees and cafe terraces.  Moreover, the new Convention Center here just hosted the U.N. Ocean Conference 2025 in July. Also, it is likely to have a tram line directly connected to the airport and a pleasure port for excursions on boats. 3. Aix-en-Provence Is To Have New Cultural Sites And Updated Museums Atelier des Lauves, the studio of the famous French impressionist, Paul Cezanne, reopened in Aix-en-Provence on 28th June, 2025.  Also, Jas de Bouffan, his family’s home, was opened for the first time. Fondation Maeght in Saint-Paul de Vence, the first independent art foundation of France, just had an expansion to celebrate its 60th anniversary last year. After the expansion, the foundation now has an exhibition space of 5,300+ square feet.  This space shows the works of Pablo Picasso, Alberto Giacometti, and Marc Chagall.  Furthermore, Nice’s Musée Matisse reopened in 2024 after a long period of renovation work, and La Malmaison, the contemporary art exhibition space of Cannes, reopened.  4. The Celebration Of Perfume Heritage In South Of France  The South of France is the Mecca for a perfume connoisseur. The Rose et Marius in Aix-en-Provence or the factory of L’Occitane en Provence in Manosque have enhanced the tourism experience for tourists having a keen interest in fashion and perfumes.  Moreover, at Rose et Marius, you can attend a workshop and design your own perfume. On the other hand, you can register online and visit L’Occitane en Provence for a face diagnostic and get a free hand cream.  5. For The Love Of Ceramics And Pottery  Marseille, the port city of the South of France, is now emerging as the new hotspot amidst all the glamor and glitz of the French Riviera.  Since the COVID-19 era, many Parisians have also moved to Marseille for the quality of life, and the high-speed train ride to this port city from Paris is an amazing experience.  Furthermore, Aubagne, just outside this city, is a popular destination in the European ceramic landscape. Ravel Poterie, Santon Di Landro, and Louis Sicard are some important potteries here. Where To Go In South Of France?  The South of France has many options if you want to experience the ultimate French beauty. However, here are our favorite destinations in the South of France. 1. Nice And Alpes-Maritimes Nice, the capital, and Cannes are two landmark destinations in Alpes-Maritimes.  Furthermore, Nice is a cultural hub with Matisse and Chagall museums and the Promenade des Anglais.  Cannes, with its glitz and glamor and, of course, the much-celebrated film festival, is a global name in cultural tourism.  Also, this region has the town of Grasse, “The Perfume Capital of the World,” and Antibes, housing the Picasso Museum and wonderful beaches.  2. Bouches-du-Rhône And Marseille Marseille, the capital of Bouches-du-Rhône, is a crown jewel in the tourism of the South of France. Some important cultural and historical landmarks here are: Basilique Notre-Dame de la Garde MUCEM museum Arles here is a standout place, being home to the Roman amphitheater and its connection with Van Gogh.  Moreover, the Camargue wetlands, with flamingos and wild horses, and the Calanques National Park with limestone cliffs are prominent natural wonders in thai region.  3. Var And Its Capital, Toulon Mediterranean coastline A vibrant nightlife Rich maritime history A beautiful harbor Var and its capital, Toulon, are famous for all these things. Furthermore, you will love the quiet beaches of Îles d’Hyères and areas like Bandol with expansive vineyards and massive production of rosé wines.  4. Avignon And Vaucluse Along with the quintessential Provençal countryside charm, Vaucluse remains an important historical and cultural landmark in the South of France.  Vaucluse, its capital, has a performing arts festival every year in July. On the other hand, Orange has one of the best preserved Roman theaters, and it still hosts many performances. Pont d’Avignon and Palais des Papes are other important landmarks in Vaucluse.  In addition, Valucluse offers you the most peaceful retreat in the Luberon region, filled with beautiful rolling hills, quaint villages like Roussillon, and vineyards.  5. Alpes-de-Haute-Provence And Digne-les-Bains With Digne-les-Bains as the capital, Alpes-de-Haute-Provence is famous for thermal baths and lavender fields. It is also home to Gorges du Verdon, the largest canyon in Europe, and a beautiful hilltop town with a citadel, Sisteron.  Also, don’t forget to visit the Lavender Museum and the Valensole lavender plains in summer.  Moreover, if it is Jean Giono who introduced you to the South of France, you must explore Manosque, the writer’s hometown. 6. Hautes-Alpes And Gap Hautes-Alpes is famous for the beauty of the French Alps. Gap is the capital city, and Haute-Alpes is also home to the Écrins National Park, a popular summer destination for hikers thanks to its dramatic cliffs and glaciers.  Also, Hautes-Alpes has Briançon, one of the highest mountainous cities, and it is a UNESCO World Heritage Site because of the Vauban fortifications.  How Does A Perfect South Of France Itinerary For 7 Days Look Like?  Here, we have made a sample 7-day itinerary for you in the South of France. As I am yet to make it to the South of France, I have made this itinerary based on my online research and after consultation with a local travel expert. 7-Day Itinerary for the South of France Activities and Places to VisitDay 1• Exploring Marseille and traveling to Aix-en-Provence• Visiting the fountains and the Cours Mirabeau in Aix-en-ProvenceDay 2• Visiting the Luberon Region and exploring beautiful villages such as Roussillon and GordesDay 3• A trip to the Calanques National Park, boating, and kayaking thereDay 4• Visit Nice and enjoy the vibe at the Promenade des AnglaisDay 5• Monaco day tripDay 6• Explore Antibes and its Picasso MuseumDay 7• Day trip to Cannes Where To Stay In South Of France?  View this post on Instagram A post shared by Le Collectionist (@lecollectionist) I have already mentioned that the South of France, being a luxury tourist destination, has high-end villas such as Le Collectionist villas in Provence.  Furthermore, you will find many short-term and long-term holiday rentals for improved privacy at a more reasonable rate.  Also, Hotel Port Palace in Monte Carlo or Le Negresco in Nice are some luxurious hotels in this region.  Moreover, the Provence region, Côte d'Azur, and Languedoc-Roussillon have some amazing campsites if you want to spend your days in Southern France in the company of nature. What Is The Best Time To Visit The South Of France? April to May and September to October are the best months to visit the South of France. In April and May, you will see the lavender in full bloom, while the summer is yet to set, keeping the temperature within 20-25 degrees Celsius.  On the other hand, September to October is the ideal time to explore the beaches and other coastal getaways of the South of France.  South Of France: Frequently Asked Questions (FAQs) Here are the frequently asked questions about the South of France.  1. What is understood to mean by ‘South of France’?  The South of France is also known by the name Le Midi and can be defined as the regions of the Southern part of France that are found near the Mediterranean coastline.It is mainly encompassed by Provence, the French Riviera (Côte d'Azur), Occitanie, and the regions of Nouvelle-Aquitaine. 2. Why is the South of France so famous as a tourist destination?  The South of France is well known for its beautiful Mediterranean beaches, villages, fields of lavender, luxurious hotels, heritage, and culinary excellence. Visitors are attracted to its lifestyle, beauty, and mix of glamour and heritage.  3. How many days are ideal for a South of France itinerary?  A 7 to 10-day tour is recommended for first-timers. This way, one can cover the countryside, the cities along the coastline such as Nice and Marseille, as well as the Riviera classics like Cannes and Monte Carlo, with a few hilltop villages thrown into the mix.  4. What are the essential destinations in an ideal South of France tour?  A well-structured tour plan should comprise of Nice, Cannes, Monaco, Aix-en-Provence, Avignon, Marseille, and some of the coastal villages like Èze, Saint-Paul de Vence, or Cassis. These cover various aspects of nature such as beaches, art, historical  5. Provence vs French Riviera, where should I go?  In the ideal combination, the South of France itinerary should incorporate elements of both.Provence represents the culture of lavender farms, vineyards, and historical towns, while the French Riviera represents the beautiful beaches, high-end activities, nightlife, and scenic landscape of the coastline.  6. What is the best mode of transportation in the South of France?  The mode of transport to choose depends on your travel plan. The train network facilitates journeys between major cities, while if you want to cover rural areas, then it is advised to rent a car.  7. What is the best time to visit the South of France?  The optimal period to vacation in Singkawang is from May to June and September to early October, when the climate is pleasant, with fewer tourists and more favorable hotel rates. July and August are the peak seasons with more tourists.  8. Is the South of France well-suited for luxury vacations?  Yes, the South of France is definitely among the highlights for luxury travel in Europe. For luxury travelers, the South of France provides “five-star hotels, villas, yachts, restaurants, and beach clubs”.  9. Is a budget break in the South of France possible?  Yes, if planned for properly. In fact, by opting to stay in smaller towns, getting around by train, eating at bistros, and exploring the free attractions on offer, the South of France can be enjoyed on a budget.