Muslim Miss Universe Queens Are The New Faces Of The Philippines’ Halal And Wellness Tourism Campaign

Nov 1, 2023

News

Miss Universe Bahrain 2023 Lujane Yacoub and Miss Universe Pakistan 2023 Erica Robin have been announced to be the new faces of the Phillippine Department of Tourism. They will be promoting hall and wellness travel in the country after winning the Emerging Muslim-Friendly Destination Award earlier this year.

The campaign aims to invite travelers from Arab and Muslim in order to make them experience the Philippines. It is a diverse and vibrant destination that offers halal-certified services, facilities, and products.

The Philippines received the Emerging Muslim-Friendly Destination Award in 2023 from the Halal International Chamber of Commerce and Industries of the Philippines in recognition of its efforts to cater to the needs and preferences of Muslim travelers.

Led by Dubai-based Filipino Josh Yugen, who is the founder of Yugen PR & Events, the two Miss Universe queens arrived in Manila this weekend to collaborate with the Philippines Department of Tourism in promoting its “Halal and Wellness Tourism” campaign, inviting more travelers from Arab and Muslim countries to experience the Philippines.

‘Miss Universes’ trip to the Philippines would be a significant boost for our country that would hopefully influence the global Muslim community to visit the archipelago nation, which is home to white sand beaches, famous diving spots, lively entertainment, diverse cultural heritage and distinctive wildlife,” expressed Tourism Undersecretary Myra Paz Valderrosa-Abubakar.

‘We are delighted to initiate this alliance with the beauty queens representing Arab and Muslim countries to further spread awareness of our country’s offering,’ said Jennifer Sanvictores, Global Head of Sales, Marketing and Communications for The Farm at San Benito & CG Hospitality. ‘ It brings a greater opportunity to attract travellers, not only from the Gulf, but also from the ASEAN region to come to The Farm at San Benito or any destination in the Philippines that has Halal certification. We look forward to caring for the beauty queen’s well-being while they are here with us and help them put their best foot forward at the global pageant next month.’

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Sarmind is a Writer and an aspiring Editor who has experience in various short and long-form niches. Her academic pursuits intensely mold her industry background in content creation. She holds a Master's degree in Literature, and when not writing for professional purposes, she can be found re-reading old classics of Jane Austen and the Brontë sisters. She is super fond of cats and enjoys hours of doom-scrolling through memes on social media while cuddled up with a cup of desi chai. She likes to think she is an intellectual badass (colloquial: nerdy bore), and now all she needs is a sewing kit to complete the look!

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