Muslim Miss Universe Queens Are The New Faces Of The Philippines’ Halal And Wellness Tourism Campaign

Nov 1, 2023

Last Updated on: Feb 13, 2025

News

Miss Universe Bahrain 2023 Lujane Yacoub and Miss Universe Pakistan 2023 Erica Robin have been announced to be the new faces of the Phillippine Department of Tourism. They will be promoting hall and wellness travel in the country after winning the Emerging Muslim-Friendly Destination Award earlier this year.

The campaign aims to invite travelers from Arab and Muslim in order to make them experience the Philippines. It is a diverse and vibrant destination that offers halal-certified services, facilities, and products.

The Philippines received the Emerging Muslim-Friendly Destination Award in 2023 from the Halal International Chamber of Commerce and Industries of the Philippines in recognition of its efforts to cater to the needs and preferences of Muslim travelers.

Led by Dubai-based Filipino Josh Yugen, who is the founder of Yugen PR & Events, the two Miss Universe queens arrived in Manila this weekend to collaborate with the Philippines Department of Tourism in promoting its “Halal and Wellness Tourism” campaign, inviting more travelers from Arab and Muslim countries to experience the Philippines.

‘Miss Universes’ trip to the Philippines would be a significant boost for our country that would hopefully influence the global Muslim community to visit the archipelago nation, which is home to white sand beaches, famous diving spots, lively entertainment, diverse cultural heritage and distinctive wildlife,” expressed Tourism Undersecretary Myra Paz Valderrosa-Abubakar.

‘We are delighted to initiate this alliance with the beauty queens representing Arab and Muslim countries to further spread awareness of our country’s offering,’ said Jennifer Sanvictores, Global Head of Sales, Marketing and Communications for The Farm at San Benito & CG Hospitality. ‘ It brings a greater opportunity to attract travellers, not only from the Gulf, but also from the ASEAN region to come to The Farm at San Benito or any destination in the Philippines that has Halal certification. We look forward to caring for the beauty queen’s well-being while they are here with us and help them put their best foot forward at the global pageant next month.’

Read Also:

Share on Social Media

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

Leave a Reply

Your email address will not be published. Required fields are marked *

title-img Related

READ MORE U.S. And Japan Allocate 2024 To Tourism Promotion Year

U.S. And Japan Allocate 2024 To Tourism Promotion Year

BY  Abdul Aziz Nov 30, 2023

Tourism Minister Tetsuo Saito and U.S. Ambassador to Japan Rahm Emanuel signed a memorandum on Wednesday designating 2024 as a year to promoting tourism between the two countries. During this year the two parties will work together to boost tourism exchange using joint efforts from the public and private sectors in a bid to heighten the recovery of the demand for travel since the COVID-19 pandemic. Citing that 464 cities share sister relationships between the two countries, Saito called for taking advantage of the tourism year to resume and boost the exchanges at the local levels. After the two countries agreed to the plan to apply on Japanese tourists, which will help expedite immigration procedures in the U.S. held at the residence in Tokyo of the ambassador, it was also attended by Japanese Digital Transformation Minister Taro Kono and Justice Minister Ryuji Koizumi. Under the supervision of the Tourism Year initiative, both the countries will hold travel campaigns for the general public and it will host events for travel agencies from the two countries. The number of visitors from the U.S. to Japan has been steadily going up with the help of the fall of the value of the yen against the dollar. The monthly number amounted to some 210,000 in October, with an increase of 40% from the same month in 2019, prior to the pandemic. Meanwhile, the number of Japanese visitors to the United States in October came up at about 140,000, less than half of the pre-pandemic numbers. Read Also: Ghana Is Ready To Host The Rest Of The World: Ghana Tourism Authority On Christmas Concerts Play Airlines Is Celebrating Black Friday And Cyber Monday Deals On Flights To Europe Travel Tuesday Is Here To Get You Cheap Flights And Hotel Deals: Upto 50% Off

READ MORE Chinese And US Presidents Have Come To A Common Ground Regarding Tourism Facilitation

Chinese And US Presidents Have Come To A Common Ground Regarding Tourism Facilitation!

BY  sagnika Nov 20, 2023

At the Asia-Pacific Economic Cooperation (APEC) Summit organized in San Francisco, Chinese President Xi Jinping and U.S. President Joe Biden discussed improving the air connectivity between the two countries and streamlining the visa process. The discussion continued at a dinner hosted by the National Committee on U.S.-China Relations and the US-China Business Council. At this dinner, Chinese President Xi confirmed that the tourism ties between the two countries will improve. There have been claims made by President Chris Thompson, the president and CEO of the Brand USA. These claims inform that the U.S. cannot completely recover from the impact of the COVID-19 pandemic without Chinese tourism. Complete Chinese tourism has not resumed! Factors such as weak air connectivity and long visa wait times impact the overall tourism sector worldwide, including the U.S. and China. According to reports, before the COVID-19 pandemic hit, Chinese tourists contributed heavily to the U.S. economy. The Chinese tourists spent about $15 million when visiting the U.S.! In a year, the average number of Chinese who visited the U.S. was about 2.5 million people, and the way they boosted the U.S. economy was nowhere near any other market. It is due to this reason that the U.S. is improving its tourism ties with the Chinese government! According to President Geoff Freeman of the U.S., the international side of tourism is also impacted by the irregular and disturbed tourism ties between China and the U.S. This change will affect the Travel Association, the company's CEO, worldwide. He spoke at the Skift Global Forum that the market Chinese tourists support in the U.S. will only be available here. Let's look forward to a developed relationship between China and the U.S., starting from tourism. Read Also: Zanzibar Or Oman: Which Do The Hungarian Tourists Like? Record-Breaking Holiday Travel Anticipated As TSA Prepares For Busy Season! Wheeling’s Holiday Celebrations Bring In Millions Of Dollars For The Local Economy From Tourists

READ MORE Bora Bora Is Shifting Its Tourism Policy

Bora Bora Is Shifting Its Tourism Policy, Aims To Double Tourists By 2033

BY  Abdul Aziz Dec 27, 2023

Bora Bora is a heavenly part of French Polynesia, sitting in the expanse of the south Pacific Ocean. They are set to make a shift in their tourism policy in the upcoming year. Given its natural splendor, the island has become a hot spot for tourists from all over the world. Tourists in large cruise ships have overwhelmed the island for the longest time. The island became so overrun with in 2019 that Bora Bora vowed to tackle the problem by limiting the number of visitors aboard cruise ships. However, this year, a new government having formed abandoned the promises made. They instead have pledged to double the number of visitors by 2033. It has actually gone to the extent of welcoming large cruise ships to many of its ports. This dramatic shift in policy has divided the opinion in Polynesia. Many support the growth of the tourism sector whereas there are others who want a more sustainable model of the island. The ships that port at the island is now posing a risk to the environmental stability of the ecosystem. The French Polynesia is made up of more than 100 islands that includes Bora Bora and Tahiti. Tourism is vital for French Polynesia. According to Tahiti tourism, it is responsible for contributing about 12% of GDP and 80% of the export revenue. Rainui Besinau is the chair of Bora Bora's tourism association. Besinau says, “The hotels wanted to protect the quality of their service. So when the ships arrived, the hotels closed the doors to the people outside. They [didn’t] want to be invaded. ”There are two models that have been proposed. One being the luxury model with a peaceful island and not too many people in the water. Or, a mass tourism spot involving cruise ships. Environmentalists have welcomed the move. Marie-Laure Vanizette, the spokeperson for an environmental group has said, “Capping tourist numbers is logical. It will also help, “preserve our assets and our way of life”. Additional Reading: 6 Things Locals Wish Tourists Wouldn’t Do When In Iceland Juneau’s Mendenhall Glacier Recreation Area Is Expecting Big Changes