How to Build a Memorable Travel Brand (Even If You’re Just Starting Out)

Starting out in travel? Yeah, it’s a bit wild out there. Travel blogs, vloggers, Instagram feeds… feels like everyone’s already doing it, right? So, how do you even begin to stand out?

The truth is, your brand matters. A lot. Like, way more than you think. It’s not just a logo or a color scheme—it’s the feeling people get when they land on your page. 

The little things they remember when they’re scrolling late at night. But how to build a travel brand? What are the things you should focus on when building the website?

And don’t freak out—you don’t need to be some design wizard to make this work. Seriously. You can just hop on and create logos with Adobe Express, mess around with ideas, and boom… you’ve got something that actually looks good. No graphic design degree required.

How to Build a Travel Brand: Why Branding Matters in the Travel Industry

Let’s not sugarcoat it—travel’s massive right now. Stats say global tourism might hit $9.5 trillion this year. Yeah, trillion with a T. Which sounds great, sure, but it also means… loads of people are doing what you’re trying to do.

And people don’t wait around. If someone stumbles across your Instagram or blog, you’ve got, what, maybe three seconds? They’re gonna decide right then if you’re worth their time.

That’s where branding jumps in. A strong logo, some color choices that actually feel like you, a tone that doesn’t sound like every other account… it all adds up. It makes you stick. Makes folks trust you. Maybe even follow you.

1. Visual Consistency Builds Recognition

You know that moment when you see a post and immediately know who made it—without even looking at the name? That’s branding done right.

It’s not magic. It’s just being consistent. Same colors, same kind of vibe, font choices that don’t change every week… it tells people, “Hey, this is me. You know me.”

Quick ideas to help that happen:

  • Pick 2 or 3 colors. Use ’em everywhere.
  • Choose one or two fonts. No more.
  • Drop your logo on stuff. Doesn’t have to scream, just be there.
  • Your tone? Stick with it. Are you chill? Fancy? Rough-around-the-edges? Own it.

You’re not aiming for perfect—you’re aiming for recognizable.

2. Your Logo: The Stamp on Your Travel Passport

How to build a travel brand without a logo? Think of your logo like this: it’s your stamp. Your mark. The thing people see and go, “Oh yeah, that’s them.”

Does it have to be mind-blowing? Nope. Just needs to feel like you. Whether you’re into high-end hotels or hiking in sandals, that logo should match your energy.

And hey, don’t stress trying to get it perfect. Play around. With create logos with Adobe Express, you can test stuff fast. Try a font, swap an icon, change a color—repeat until it clicks. It’ll come together, trust me.

3. Figure Out Your Brand Voice

When you communicate with others, your personality and attitude need to shine through. This should also apply to your business activities. Every message you write, whether it is online or offline, should reflect the mission and characteristics of your travel company. 

A clear brand voice needs to be in line with itself in the market and work well with the target audience. However, ensure that this voice is the same everywhere.

You can’t be sassy when you are posting something on social media, and then be helpful in your blogs. This will confuse the audience and will not reflect a clear picture of the company.

However, you can interchange the tone of voice to reflect your mood. The motive is to have an emotional impact on the audience in the context of the message. 

4. Give The Travel Brand A Makeover

Think of the tone and mission of the brand and then put together something entirely new that will reflect your idea. 

Make a remarkable logo, use a unique font for the content, and make the brand shine and leave an impression when they visit the site for the first time. 

Visual elements contribute to your brand recognition. For instance, when people hear Google, their striking colors pop into their minds. So, what are the elements that you need to focus on when you are redesigning the brand?

  • Logo
  • Typography
  • Image
  • Colour palette

5. Build Consistency

This is the place where everything comes together. The website is the face of the brand, and not just a digital storefront. Online visitors will look for information on your website about your previous tours and what you are willing to offer them.

They will want to see a clear picture of how you conduct business. This is why it is important that you maintain consistency throughout the brand. Everyone should look like a copy of one another.

The voice, look, and feel should be the same. Here are some of the things that you need to focus on:

  • Create an amazing about us page and put all the necessary information about your brand there.
  • When you have an idea about your target audience, figure out what they are looking for, and try to answer their queries and use relevant keywords.
  • Make sure you do not divert from your brand voice. The content you write and the posts you make should give a similar feel. This will strengthen the brand.
  • When you have built a brand identity, you need to focus on the booking page as well. People should not have to leave the website when they want to book a trip. 

Plan Your Website Like You Plan A Trip

Travel’s about movement, right? Moments. Snapshots. But your brand—that’s the thing that sticks. The anchor in the chaos. Now that you have an idea about how to build a travel brand, you can focus on other areas that are important. 

If you care even a little about growing an audience, building trust, or just looking like you didn’t slap your feed together last night… take a little time to shape your look. A real logo. A clear voice. It makes a difference.

And once it’s done? You’ve got a home base. A vibe. A brand that people remember even after they close the tab.

So yeah—go make it happen. Not next week. Now.

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Barsha Bhattacharya is a senior content writing executive. As a marketing enthusiast and professional for the past 4 years, writing is new to Barsha. And she is loving every bit of it. Her niches are marketing, lifestyle, wellness, travel and entertainment. Apart from writing, Barsha loves to travel, binge-watch, research conspiracy theories, Instagram and overthink.

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READ MORE what to see in Lassen Volcanic National Park

What To See In Lassen Volcanic National Park: Into The Darkness Of Subway Cave After A Fire Breakout

BY  Sibashree Oct 15, 2024

Lassen Volcanic National Park was in the news recently as the fourth-largest wildfire in California exploded out of proportion. The park's officials evacuated staff from the Mineral community near the park headquarters.  120 people were there in the community, and the evacuation started as the fire started moving east to the park on the evening of 26th July 2024.  However, the park fire reached near containment in August, and on 17th August 2024, the park was partially reopened. You may wonder what to see in Lassen Volcanic National Park after the fire breakout and if there is any significant destruction in the places of interest in the park.  Let me assure you. The park officials stated that the fire had never entered the park. However, there are still risks in the southern part of the park and Mill Creek and Mineral communities.  Nevertheless, the reopened parts of the park are out of danger despite some lingering smoke. So, Subway Cave, located around 15 miles north of Lassen Volcanic National Park, is one of the safest sites to explore after the fire incident. Make a rush, as it remains open from late April to November.  What To See In Lassen Volcanic National Park After The Fire Breakout (Exploring The Underground World Of A Lava Tube) Yes, you got me right! I am talking about the Subway Cave. The self-guided trail inside the cave is ⅓ miles long and 30 feet wide, and complete darkness is inside. So, many call it the journey into darkness. The USDA Forest Service maintains the cave, which remains open from dawn to dusk.  Before I get into more stories and facts about the cave, I want to present the basics you need to know briefly.  Important Facts About Subway Cave, Lassen National Volcanic Park Location in the ParkA 2-minute walk from the parking lot near the junction of “Highway 89” and “Highway 44” in Old StationAmenitiesPicnic TablesDrinking WaterParkingToiletsInterpretive SiteFeesFree (You can make donations)Pet-FriendlyNoParking FacilitiesMany Parking Facilities, Buses and RVsOutdoor ActivitiesInterpretative Sessions, Caving, PicnicTemperature Inside the Cave46 Degree Farrenheit Nearby AttractionShasta County (Mountainous landscape and multiple picnic locations)Nearby Trails*Cinder Crone TrailSpattercone Nature TrailButte Lake to Widow Lake, etc.  *Many hiking trails in the park, such as the Lassen Peak, Bumpass Hell, and Mill Creek Falls, are closed as the park has partially reopened after the recent wildfire explosion. So, check with the park authorities before you plan a hike on the park trails.  This Is How The Subway Cave Was Formed  If you are a keen learner of geology and want to know what to see in Lassen Volcanic National Park, you cannot avoid the lure of Subway Cave. I have already shared an account on the geothermal wonders of the park. This cave is an example of how lava flowed around 20000 years ago and created some magic.  A major lava explosion happened all across the Hat Creek area around 20000 years ago. The top layer of the lava flow became cold and hard in contact with air. Thus, a hard cap was formed. However, there was a continuous flow of molten lava below this cap.  The molten lava drained out Over time, but a hollow tube structure remained there. As you hike this trail, you will find traces of the more recent lava flows.  Route To The Subway Cave Is Bumpass Hell on your list of what to see in Lassen Volcanic National Park? Are you planning a trip to the park soon? Then, you will be disappointed as the Bumpass Hell trek route is closed after the park has reopened following the recent fire breakout.  Further, as Bumpass Hell is closed, you must take the Warner Valley Area route to  Devils Kitchen, which is the cave's opening. Devils Kitchen is a 4.4-mile hike from the Warner Valley Area (camping here is closed for 2024).   Accessing The Subway Cave  You have to climb down metal stairs as you access the Subway Cave. You will get down into a wide opening in the ground. The ground surface has a leveled floor. However, you must be careful as you get off the stair flight.  Further, you must wear sturdy footwear to avoid injuries and difficulties where the floor gets rough.  Fortunately, the ceiling and walls are quite smooth, minimizing the hiking difficulty level while hiking. Also, there is complete darkness inside the cave. So, you will need a flashlight to make it to the end.  The weather inside is a little cold, even in summer. So you will need a light jacket. Moreover, don’t forget to read and follow the interpretative signs through the trail to better understand the place.  The best thing about this park is that it’s 30 feet wide. So, even with complete darkness inside, you never feel suffocated.  What To See In Lassen Volcanic National Park Subway Cave It is not a long walk inside the Subway Cave. However, this short walk is enough to make it feature on the list of what to see in Lassen Volcanic Park.  Lucifer’s Cul-de-sac (An Attraction Very Few Knows About) Have you listened to Satan’s Cul-de-sac from Gangland Buries Its Own? The first thing that may amaze you inside the cave is Lucifer’s Cul-de-sac. There is a split as you enter the cave, and you are to turn to the right if you want to continue the trail. However, you will notice a big room if you are adventurous enough to turn left, when I tell you about Lucifer’s Cul-de-sac, The ceiling height starts from 6 feet and gets higher up to 15 feet. The most amazing thing about this room inside the cave is the rock formation on the ceiling and walls. It’s gothic and justified its name.  https://open.spotify.com/track/6cq37W4OXjEdQRLh2IVQOF As The Hike Advances  The ceiling height will vary as you continue the trek, and there are small boulder-like rock formations in many places. So, be careful with your steps and do not stumble upon them. Also, because of these rock formations, you must not wear an open-toe shoe while walking through the cave.  Nevertheless, the ceiling formation is fascinating, and in one section, it looks like stoned rainfall or water ripples. The section is called the Lavacicle Lane. Molten lava dripped off through the cracks in the ceiling cave, and there were formations of “drip pendants” or “lavacicles.”  Further, as you plan to take the exit, you notice all the colors in the lava rock formation, including green, blue, white, and brown lines.  Getting Out Of The Subway Cave As you approach the end of the cave, you will find a metal stair flight similar to the one at the entrance. From the top of the exit staircase, you can hike through an on-ground trail to the west or north to find the parking lot.  However, I prefer to take another walk through the cave and get back to the entrance. It will be so much fun to explore this unique geological formation again.  Things To Remember Before Getting Into The Darkness Of The Subway Cave  Subway Cave is a hidden gem if you consider what to see in Lassen Volcanic National Park. However, once you take the hike and read the interpretative signs, you will learn why it is geologically unique.  Nevertheless, you must be careful about certain things to ensure complete safety throughout the hike.  You will find rattlesnakes in the trail, and you have to be respectful to these reptiles. You must not make any move to catch or hurt them. Moreover, you cannot go off trails or litter inside the cave.  No food, water, or firelighting is allowed inside the cave. There are picnic areas nearby for you to catch refreshments. Wish you a safe, easy, and fun-filled experience inside the Subway Cave!  Also read Why Include Whale Watching In Your LA Itinerary. Traveling On A Budget: Tips For Affordable Adventures. From Cocktails To Kickflips: Must-Try Activities In San Diego.

READ MORE Kiwi flights

Kiwi Flights Review – Login, Services, And Travel Experiences

BY  Barsha May 2, 2023

Based on Kiwi Flights reviews, I will be writing my experience of the Kiwi Flights and how travel experiences can be severely impacted. Further, I will address the advantages and shortcomings of the airlines! While we have heard about the exciting features of Kiwi flights that apparently helps users to plan their travel itineraries for savings and convenience, several regular users feel it might not always be a smooth ride. Although Kiwi is not really the ideal travel agency for all your trips yet it can prove to be a good tool for specific or even unique situations. For instance, you came across the perfect flight deal for Europe, but you are located far away from the departing location. Naturally, you will look for flights from your home city, but the prices turn out to be double the rates you were getting from the initial deal. In that case, most of us would bid adieu to another dream vacation. But, instead, have you thought of taking a different approach? With the help of Kiwi, you can combine another bus, train, or flight with the initial cheap deal to reach your dream destination without spending a lot of money. So, we decided to check out Kiwi and decide whether it’s legit or just another scam platform. Stay tuned to find out more. Exploring The Kiwi App: All That You Need To Know! Today, we are here to find out - is Kiwi flights legit? The official website of the platform looks pretty cool. Plus, the app has a good 4.3 rating, accompanied by mostly positive reviews from guests. But then we can’t just start depending on every platform based on positive online reviews though it is certainly a convincing factor. When booking a flight on Kiwi, it will take only 20 minutes but there are other concerns. With technical difficulties regularly occurring, booking flights in Kiwi can be a huge risk! There are instances when booking flights can more time. according to Kiwi Flights reviews, there is another issue because while booking, if there are technical problems, it might lead to an incomplete booking. So without wasting any time, scroll down to find out all that you need to know about the Kiwi platform - because we did check it out, and here’s what we found out! What Is Kiwi? So, what is Kiwi? Welcome to the Tour And Travel Blog’s Kiwi flights review. Today, we will discuss Kiwi, a travel agency that operates online. Based in the beautiful Czech Republic, the Kiwi platform specializes in combining different flights with various transportation types into one booking to make your dream vacation possible at affordable rates. The platform uses a wide database filled with different bus, train, and flight schedules - these are combined together to provide users with travel options that are fast and cheap. While the platform can give you a great deal - a cheap flight combined with the right bus, train, or another flight can sometimes reduce your travel expenditure drastically. However, there’s only one problem - at times, Kiwi can end up creating itineraries that are either complicated or overly competitive just to save some money. Using Kiwi Flights: When Should You Use Kiwi? For most of us, using Kiwi flights makes sense when the expenditure for any planned trip turns out to be really costly. For instance, you are in the middle of some last-minute emergency, or you need to book an international flight (one-way), or your itinerary is too complicated, and you are looking for an easy way to make things cheaper on the itinerary. Yet, it has been observed that Kiwi Flights have had a 95% accuracy rate in predicting flight prices several months in advance. When combining the features of low-cost carriers along with analyzing airfare, it is one of the best on the market. In all these cases, using Kiwi flights seems like an obvious solution. Here we can check out the benefits of using the Kiwi platform - stay tuned to find out more. Save on expensive airfares. Book one-way international flights. Book multi-city trips with the help of Kiwi Nomad. Manage last-minute emergencies. There are some advantages that Kiwi flights have such as saving on expensive airfares along with booking one-way international flights. There are different options to make the booking via Kiwi Nomad for multi-city trips. This site is one of the best for last-minute bookings according to the Kiwi Flights reviews! When there is an emergency, you can make the booking on Kiwi Flights as there is always some seats available last moment. Are There Downsides To Kiwi Flights? While Kiwi is a good tool for booking cheap flights and making your itinerary simple, what most Kiwi flights reviews won’t tell you are the downsides of the platform that you have to note before you can start using the same. So, what are the downsides of Kiwi flights? Let’s find out - without wasting time, scroll down to find out more. There’s no guarantee that the flight options you will find on Kiwi will be the cheapest. If you do not pay extra, then there’s no reliable protection for your connecting flights. One of the biggest drawbacks is that the flights are not cheap so, people planning on traveling on a budget will find it difficult to book! At times, the authorities at Kiwi Flights take guarantees when booking flights. They inform customers that they will be provided connecting flights if there is an issue however, there is no guarantee of that! I personally would suggest to not rely on this guarantee considering there have been too many complaints and concerns regarding luggage lost, flight connections and other issues. Is Kiwi Legit? The User Reviews You Needed: So, the question that always pops up in reviews has made an appearance here as well - is kiwi.com legit? There are so many different kinds of customer reviews on Kiwi Flights that it’s honestly difficult to deduce. While the platform has a 4.3 rating on Google Play, it has only 1.5 stars on TrustPilot, and that too from more than 60K reviews. One of the best features is that the Airlines provide services to a wide variety of places. apart from that, they also take bookings last moment however there are concerns with improper bookings. At times, customers have experienced issues with flight bookings regarding availability and change. There are, however, some hacks that people who are traveling can use so that they can travel on a budget! A majority of concerns that customers have with Kiwi have a lot to do with different issues, such as long delays on different refund requests, improper bookings, and not always the cheapest rates. Naturally, you need to proceed with some caution while using the Kiwi platform. Review By Damien Powell: “I've used this service and app for several trips, one being a transatlantic flight. These are very good deals, but what really helps is the travel insurance that they provide. I had a delayed flight in Berlin that caused me to miss my connection in the US. They found me a flight home at no cost, it was really great during a very stressful journey. Review By Maxim Diatchenko: “An extremely irresponsible company. Bad communication: no phone contacts, email once a week. Very unreliable service. But they have a great website and mobile app. My story: I bought tickets months in advance. My criteria were: to fly in the evening. A couple of weeks before departure, the departure time was changed to nine and a half hours, moving it to the morning. I asked them to find me a similar flight or refund money to buy new tickets. They refused.” Review By John Villielm: “Absolutely ridiculous service. We booked two separate trips for the family to visit us overseas. Both trips were booked for 4 total flights, all of which were purchased as a set. Due to Covid, only 1 flight was canceled, but that started the problems. They give you two options, 1) 200euro credit (the tickets as a set were $3K and $4k), so 200euro is nowhere close to matching that. 2) a 3-month wait on a "potential" refund.” Our Verdict: Use Kiwi Flights With Caution! Most of the kiwi.com reviews are not great, which makes it absolutely important that you use Kiwi flights with caution. If the platform provides good service to you, then that’s great, but if they don’t, then you will be the only one losing out. So we recommend proceeding with caution while planning your trip via Kiwi. In recent times, there have been several complaints where the flight tickets have been known to be lowest however, they have been cancelled without prior information. The refund process has also been subject to availability and change so, you need to be careful before booking flight tickets. Feel free to share your thoughts on the same with us - and while sharing your thoughts, let us know about your experience, if you have used the platform before, in the comments below. Read Also: Hopper flights review- Login, services and Travel experiences Using flightscanner To Find Cheap Flights In 2023? All That You Need To Know! Using Google Flights To Find Cheap Flights In 2023? All That You Need To Know!

READ MORE Bulgaria

Most Exciting Places to Visit in Bulgaria in 2022

BY  Abdul Aziz Jan 14, 2022

Planning a trip to Bulgaria? You need to mark the places you want to visit on your map then! This guide by experts from the best travel agency for Bulgaria will take you through the worthiest locations in the country. 1. Varna Varna is not only a great resort city but also a: Heritage of Orthodox architecture Home of Roman bathhouses The historical and cultural capital of Bulgaria Nightlife and gastro-tourist destination You will need several days to enjoy everything this city has to offer! 2. Veliko Tarnovo This legendary “city of Tsars” is famous for its breathtaking views, terracotta-colored roofs, and unique architectural style. Here you can enjoy a mixture of historical destinations left after the Second Bulgarian Empire and the beauty of pristine nature. 3. Sofia Sofia is the capital of the country and an eclectic reflection of its rich historical past. Here you can visit iconic Orthodox cathedrals, see brutalist monuments of the Soviet epoch, and admire Vitosha Mountain from a distance. Besides, it’s a large city that’s just interesting to explore on foot. 4. Zheravna Zheravna is a symbol of the Bulgarian National Revival and a heritage of the old Balkan rural architectural style. The town looks like a natural wonder amidst Balkan mountains and dense forests of pines and elms. You may also be lucky to see one of the popular folk festivals here. 5. Burgas Burgas is a modern resort town that’s home to the biggest music festivals in the country. It’s also one of the biggest natural wonders in the country that attracts tourists with its majestic lakes and sandy stretches on the shores of the Black Sea. 6. Bansko Bansko is the biggest and most popular skiing resort in Bulgaria. It offers over 60 miles of snow runs and a wonderful view of snowy pine forests. While resting, you can visit authentic tavernas, bars, luxurious hotels, live concerts, and hiking trails. 7. Rila Monastery This UNESCO World Heritage List monument is a functioning monastery with over 1,000 years of history hidden behind its walls. It will surprise you with myriads of iconostases, murals, medieval sceneries, and architectural styles that absorbed styles of several epochs. 8. Pamporovo Pamporovo is the second most popular spot for skiers and hikers in the country. Here you can ski on over 30 miles of slopes and explore endless trails of the southern Rhodope Mountains. 9. Pirin National Park This UNESCO-tagged park is a place where pristine Balkan nature is conserved, offering you to take a walk through alpine valleys and admire the rich wildlife of the region.  Deer, bears, and wild goats inhabit these forests to these days, as well as Red Book plants and trees. 10. Belogradchik Belogradchik Rocks are anthropomorphic monoliths that never fail to impress the visitors of the town. Besides, you should not pass by the Belogradchik Fortress that dates back to the Roman epoch and the Magura Cave that still has pre-historic wall art in it. 11. Plovdiv Plovdiv is another great historic spot that has lots of Roman amphitheaters, fortresses, churches, monuments, Byzantine arches, and, of course, mysterious hidden squares. Besides, it’s a popular destination for fans of nightlife, coffee culture, and indie or jazz music event seekers. 12. Perperikon Perperikon is the greatest landmark of the ancient history of Bulgaria and an astonishing monolithic town amidst mountains. For a deeper dive into the history of the place, don’t forget to visit the local archaeology museum. Many More! These were the biggest places of interest in Bulgaria, but on your way, you will encounter many smaller spots that will entertain and educate you. Now it’s time to build your Bulgarian roots, pack your things, and go! Read Also: Is Japan Really An Expensive Place? Have A look 9 Things Every Traveler Should Know When Visiting Shanghai 10 Amazing Things To Do In Medellin Top 6 Most Popular Wendover Hotels In West Wendover In 2021