How to Build a Memorable Travel Brand (Even If You’re Just Starting Out)

Starting out in travel? Yeah, it’s a bit wild out there. Travel blogs, vloggers, Instagram feeds… feels like everyone’s already doing it, right? So, how do you even begin to stand out?

The truth is, your brand matters. A lot. Like, way more than you think. It’s not just a logo or a color scheme—it’s the feeling people get when they land on your page. 

The little things they remember when they’re scrolling late at night. But how to build a travel brand? What are the things you should focus on when building the website?

And don’t freak out—you don’t need to be some design wizard to make this work. Seriously. You can just hop on and create logos with Adobe Express, mess around with ideas, and boom… you’ve got something that actually looks good. No graphic design degree required.

How to Build a Travel Brand: Why Branding Matters in the Travel Industry

Let’s not sugarcoat it—travel’s massive right now. Stats say global tourism might hit $9.5 trillion this year. Yeah, trillion with a T. Which sounds great, sure, but it also means… loads of people are doing what you’re trying to do.

And people don’t wait around. If someone stumbles across your Instagram or blog, you’ve got, what, maybe three seconds? They’re gonna decide right then if you’re worth their time.

That’s where branding jumps in. A strong logo, some color choices that actually feel like you, a tone that doesn’t sound like every other account… it all adds up. It makes you stick. Makes folks trust you. Maybe even follow you.

1. Visual Consistency Builds Recognition

You know that moment when you see a post and immediately know who made it—without even looking at the name? That’s branding done right.

It’s not magic. It’s just being consistent. Same colors, same kind of vibe, font choices that don’t change every week… it tells people, “Hey, this is me. You know me.”

Quick ideas to help that happen:

  • Pick 2 or 3 colors. Use ’em everywhere.
  • Choose one or two fonts. No more.
  • Drop your logo on stuff. Doesn’t have to scream, just be there.
  • Your tone? Stick with it. Are you chill? Fancy? Rough-around-the-edges? Own it.

You’re not aiming for perfect—you’re aiming for recognizable.

2. Your Logo: The Stamp on Your Travel Passport

How to build a travel brand without a logo? Think of your logo like this: it’s your stamp. Your mark. The thing people see and go, “Oh yeah, that’s them.”

Does it have to be mind-blowing? Nope. Just needs to feel like you. Whether you’re into high-end hotels or hiking in sandals, that logo should match your energy.

And hey, don’t stress trying to get it perfect. Play around. With create logos with Adobe Express, you can test stuff fast. Try a font, swap an icon, change a color—repeat until it clicks. It’ll come together, trust me.

3. Figure Out Your Brand Voice

When you communicate with others, your personality and attitude need to shine through. This should also apply to your business activities. Every message you write, whether it is online or offline, should reflect the mission and characteristics of your travel company. 

A clear brand voice needs to be in line with itself in the market and work well with the target audience. However, ensure that this voice is the same everywhere.

You can’t be sassy when you are posting something on social media, and then be helpful in your blogs. This will confuse the audience and will not reflect a clear picture of the company.

However, you can interchange the tone of voice to reflect your mood. The motive is to have an emotional impact on the audience in the context of the message. 

4. Give The Travel Brand A Makeover

Think of the tone and mission of the brand and then put together something entirely new that will reflect your idea. 

Make a remarkable logo, use a unique font for the content, and make the brand shine and leave an impression when they visit the site for the first time. 

Visual elements contribute to your brand recognition. For instance, when people hear Google, their striking colors pop into their minds. So, what are the elements that you need to focus on when you are redesigning the brand?

  • Logo
  • Typography
  • Image
  • Colour palette

5. Build Consistency

This is the place where everything comes together. The website is the face of the brand, and not just a digital storefront. Online visitors will look for information on your website about your previous tours and what you are willing to offer them.

They will want to see a clear picture of how you conduct business. This is why it is important that you maintain consistency throughout the brand. Everyone should look like a copy of one another.

The voice, look, and feel should be the same. Here are some of the things that you need to focus on:

  • Create an amazing about us page and put all the necessary information about your brand there.
  • When you have an idea about your target audience, figure out what they are looking for, and try to answer their queries and use relevant keywords.
  • Make sure you do not divert from your brand voice. The content you write and the posts you make should give a similar feel. This will strengthen the brand.
  • When you have built a brand identity, you need to focus on the booking page as well. People should not have to leave the website when they want to book a trip. 

Plan Your Website Like You Plan A Trip

Travel’s about movement, right? Moments. Snapshots. But your brand—that’s the thing that sticks. The anchor in the chaos. Now that you have an idea about how to build a travel brand, you can focus on other areas that are important. 

If you care even a little about growing an audience, building trust, or just looking like you didn’t slap your feed together last night… take a little time to shape your look. A real logo. A clear voice. It makes a difference.

And once it’s done? You’ve got a home base. A vibe. A brand that people remember even after they close the tab.

So yeah—go make it happen. Not next week. Now.

Share on Social Media

Barsha Bhattacharya is a senior content writing executive. As a marketing enthusiast and professional for the past 4 years, writing is new to Barsha. And she is loving every bit of it. Her niches are marketing, lifestyle, wellness, travel and entertainment. Apart from writing, Barsha loves to travel, binge-watch, research conspiracy theories, Instagram and overthink.

Leave a Reply

Your email address will not be published. Required fields are marked *

title-img Related

READ MORE Bangkok’s rainy season

Bangkok in the Rainy Season -What You Should Know

BY  Sibashree Jul 21, 2025

Travel is all about enjoying the sunny weather with the light breeze blowing away your hair. But, unlike a sprinkle, torrential rain can literally ruin your entire trip. Making it one of the worst memories. So, it is kinda wise to check the rainy season prior to visiting that place. This way, you can avoid unnecessary hassles and know when to travel and what to do during this time. For instance, Bangkok’s rainy season spans from May through the beginning of November. And, when it rains there, it literally pours down buckets. So, be prepared to get stuck in some muddy puddles and flooded metropolis. Making it tenfold difficult to travel to your destinations or go for a city walk. But, if you are a rain lover, you should know about a few things before setting off to Bangkok. Here, I have brought you a complete guide on things to do in Bangkok’s rainy season. Stay tuned! Why Is Bangkok’s Rainy Season Considered Low Season? During the rainy season, the temperature drops to 26 degrees with humid weather. So, you will feel stuffy while traveling to tour spots. Moreover, the rain comes in bursts of torrential pouring. Turning the entire city into a flooded region. So, traveling or commuting becomes more difficult. And to top it off, the sky is mainly overcast with clouds all the time. Just killing the vibes. So, you won’t be able to enjoy the place. Naturally, this season earned the nickname of “Low Season” because of the mood-ruining weather and low tourist visits. What You Should Do In Bangkok’s Rainy Season? Here is a list of the things you need to do when you are stuck in Bangkok during the rainy season. 1. Wear Rubber Shoes The last thing you need is to walk around with nothing on your feet; wear strong rubber flip flops/sandals that are made for wet weather, and you will have no issues.  A sturdy umbrella is always a wise thing to carry around in the rainy season, while a plastic anorak with a hood will save you if you get caught in a tropical downpour.  Staying in one of the best hotels in Bangkok Sukhumvit puts you in the centre of the action, close to BTS stations. 2. Keep Your Digital Device Dry Buy one of those waterproof plastic bags for smartphones and store your device in there, along with paper money and your passport.  If you get caught in a tropical storm, your stuff is very likely to get wet, and with a few dry bags, your stuff won’t get damaged.  You can buy these online, and they come in packs of 10. Wear the bag around your neck and keep everything you need to keep dry inside. 3. Avoid Walking In Water Imagine being in the middle of a busy market, with stalls everywhere and electric cables in use; accidents can and do happen, so avoid walking in water whenever possible.  Some foreigners take off their shoes and walk barefoot, which we don’t agree with.  This is dangerous for many reasons. For instance, you could stand on broken glass, and a foot infection could follow. Thailand is the number one destination for wellness retreats. 4. Take Cover In A Shopping Mall If you are out and about and the heavens open, seek refuge in a nearby shopping mall, at least until the water has receded. A coffee shop would be the perfect solution, and they would welcome your business.  One place you should not take shelter is under a tree, as lightning is common in tropical storms. Also, you should not be holding an umbrella when thunder and lightning are happening. 5. Afternoon Showers Rain typically falls in the late afternoon, and when it stops, the sun quickly dries everything out, and you would hardly know it had rained.  It rarely drizzles in Thailand, the rain is heavy and the sun quickly returns. The exterior electrics in Thailand leave a lot to be desired and water and electricity do not mix.  Use your common sense when it comes to being in water and avoid any situation you think might be dangerous. 6. Use The Canal Taxi Boats A great way to get around in the monsoon season, using the electric boats is both cheap and fast; search with Google to find out where the different canals actually go. Bangkok has many canals that wind through the city, and they are frequent and safe. Rain And Bangkok: How To Enjoy A Flooded Trip? Even though the weather is not perfect, sunny, and beautiful one which highlights the natural beauty of Thailand, it is a peaceful time to visit Bangkok. However, going there without taking the right precautions can make it a frustrating trip. So, make sure you pack up your rainy gear to fight against the torrential bouts. Also, given that most tourists avoid the place during Bangkok’s rainy season, you will find the tour spots less crowded. Letting you to actually enjoy a place in peace. Mainly, the greatest and busiest attraction, Grand Palace in Bangkok, becomes a spot with relatively fewer people. So, you can spend some time enjoying the view and architecture without enduring the rushing crowds. Additionally, you can book tickets for the annual arts festivals in the International Festival Auditorium. Then, enjoy exploring different art forms and cultural excellence without wetting your feet in the rainy puddles. Along with that, you can go around Chinatown to dig into some of the mouthwatering delicacies. From exciting street foods to different flavored mooncakes, grab a bite of every kind of food. So, turn the wet trip into a memorable one with the right activities and fun-filled experiences. Just take measures to avoid the rain and indulge in a peaceful Bangkok tour. Read More: Exploring Southern Utah’s Hidden Dive Sites Haneda Vs Narita: Which Tokyo Airport Should You Choose For Your Next Trip? Three Of The Best Must-See Attractions During Your Time On The Thai Island Of Phuket

READ MORE Chilean wine country

A Journey Through Chile’s Wine Country: From The Andes To The Pacific

BY  Sibashree Aug 20, 2025

Okay, so, picture this: Chile laid out like a long ribbon—kind of wild, right? Mountains stacked on one side, waves crashing on the other, and somewhere in between, these sun-kissed vineyards doing their own thing. And not just recently, either. Some of these spots have been growing grapes longer than most countries have existed. When folks talk about wine in Chile, it’s no stuffy affair—honestly, it feels more like jumping headfirst into the whole shebang: the scents, the crazy landscapes, locals chatting about soil like it’s family gossip...and the wine isn’t just a drink. It’s, I dunno, almost like reading a diary of the land and weather and the winemaker’s mood last summer. Believe me, if you find yourself wandering around Central Valley’s endless stretches, or just chilling with a glass of something zippy and white right off the coast, the whole experience flips whatever you thought you knew about wine on its head. Here’s a rundown of how to, well, do it up right—and why Chilean wine country is totally underrated for anyone who actually cares what’s in their glass. Why Chile Belongs On Your Wine Travel List Let's be real. Chile’s geography, if you look at a map, is ridiculous. It's absurdly long and skinny—on one side, you’ve got the Andes looking dramatic, on the other, the Pacific just doing its endless thing.  That combo means you get all kinds of grapes—each with its wild backstory.  Sometimes, you’ll even wonder if the wine tastes different because of the wind or the fog, and honestly, maybe it does. Way back, some old Spanish guys brought over vines during the 1500s (imagine lugging grape plants on a boat…). Fast-forward: these days, Chile fires off everything from bold Cabernet to its famous Carmenère (which was basically lost everywhere else until they stumbled on it growing here), and while tradition is huge, they’re also not afraid to play around—mixing, blending, inventing. But don’t let the obsession with the grape fool you—traveling here, you’re in for high-energy Santiago, mind-blowing seafood in Valparaíso, classic farmhouses, and some wineries that look like spaceships landed in the vines. The Essential Wine Regions Of Chilean Wine Country Can’t see it all? Yeah, same. So here are the spots you wanna hit if you thrive on the good life: 1. Maipo VALLEY – The Bordeaux Of South America Jump in a car from Santiago and you’re basically in wine heaven before you’ve finished your podcast.  Maipo’s like Bordeaux if Bordeaux were dragged down to South America and given a tan. Their Cabs are everything—sun, altitude, crazy temperature swings. Here, you bounce between proper castles and tight-knit family farms. Pro tip: Say yes to barrel tastings, even if you don’t know what’s going on. Also, picnic in the vines? Yes, please. 2. Colchagua Valley – Bold Reds And Boutique Luxury Prefer your wine big and loud? Colchagua’s where it’s at. You get Carmenère, Malbec, and Syrah, all hedged in by mountains and dusty hills.  Out here, you can sleep in some bougie lodge, eat with a chef who got bored with Santiago, or hop on a horse and clop around feeling very, very far from home—or work. 3. Casablanca Valley – Cool-Climate Elegance Suddenly need something crisp? Casablanca’s like dipping your toes in the ocean, but with wine. The vibe? Super chill (temperature-wise too), close to Valparaíso, and heavy on Sauvignon Blanc and Chardonnay that somehow taste like the smell of fresh rain. And, weirdly, the buildings at some of these wineries—glass walls, clean lines—make you feel like you’re drinking inside a modern art painting. Not bad, right? 4. Aconcagua Valley – Tradition Meets Innovation Nose around north of Santiago, and you hit Aconcagua. This place is a mashup: grandad techniques next to bright-eyed winemakers pouring orange wine and talking about fermentation like it’s the new rock ’n’ roll.  Reds, whites, and all kinds of stuff in between. More Than Just Wine: Immersive Chilean Wine Country Experiences Let’s be honest for a second: even if wine’s great, no one wants just wine, all the time. Some add-ons you can’t miss: Gourmet Food: Loads of wineries double down with restaurants that’ll ruin you for regular meals—seafood, lamb, veggies, all paired so well you’ll start rating salad at home. Art and Architecture: Sometimes you come for the wine, and end up taking fifty photos of the cool ceilings or a painting hung next to barrels. Nature and Adventure: Think: hiking near volcanoes, pedaling past vines, even floating in a hot air balloon. Wild? Yes. Culture Stuff: Pick grapes with strangers, learn a dance and laugh at yourself, or poke around for cheese, olive oil, or crafts that weigh down your suitcase. When To Visit Chilean Wine Country Best part—Chile’s long enough that there’s always somewhere worth going. If you want the inside scoop: Harvest (March to May): Grapes everywhere, everyone’s busy, and there’s a good chance you’ll get roped into a festival—or grape-stomping contest. Spring (September to November): The Weather’s sweet, gardens and vines exploding, and not a tour bus in sight. Summer (December to February): Big sunshine, big crowds, big everything. Good if you want max hustle and bustle. Traveling In Style: Curated Luxury Wine Tours Hate planning logistics? Me too. Just get a fancy tour company and let them sweat the details—private tastings, cool places to crash, cars to get you from A to B, and guides who know when to hang back and when to start telling crazy stories about wine politics. Check out Into the Vineyard or anyone who actually answers their emails. They make sure you’re doing what you want, not what the last ten tourists did. One of the best ways to experience the breadth of Chile’s wine regions is with a specialized travel company like Into the Vineyard. A Sample Luxury Chile Wine Tour Itinerary Let’s imagine how a week goes down (give or take, you know?): Day 1 – Land in Santiago. Someone grabs your bags; you’re at a boutique hotel with a welcome drink before you even check Wi-Fi. Day 2 – Maipo Valley. Taste, eat, repeat. If the schedule says “vineyard lunch,” you’re in for at least three wines before dessert. Day 3-4 –  Colchagua Valley. Sleep in a posh lodge. Visit small-batch wineries. Maybe fall off a horse (hopefully not). Day 5 – Casablanca Valley. White wine and seafood until you need a nap. Then, go to Valparaíso for a night out. Graffiti, music, food, the works. Day 6 –  Aconcagua Valley. Get nerdy with organic wine folks. Learn that “biodynamic” isn’t just a buzzword. Day 7 –  Back to Santiago. Last gifts, one more meal, then gone. Insider Tips for the Perfect Chilean Wine Country Tour Here are some of the tips for travel. The travellers should follow these tips for a more immersive experience while visiting the place. Honestly, don’t drive yourself. Local drivers know where to go (and where to stop for the best empanadas). Try the funky grapes—País, Carignan, even that Riesling with the label you can’t pronounce. Book the good stuff early—boutique tours disappear quickly. Look for places with a pool or a hot tub. Thank me later. The Last Few Things To Keep In Mind Before Visiting Chile Chile’s not just another check on your wine passport. You’re standing with snow-capped Andes in the background, sipping a glass that could’ve been impossible anywhere else, and finishing your last meal by the ocean.  Mix in a little culture, art, and memories you can’t fit in a suitcase, and well, that’s what makes Chile a story you can drink. Read Also: With Popular Wineries, Learn the Things to Do in Mudgee! 5 Ideas For Wine Tours In Barcelona- Make It Happen Wineries You Should Visit In Winter

READ MORE mawryngkhang trek

Things You Need to Know to Do the Mawryngkhang Trek!

BY  Anindita Dey Mar 27, 2025

When introducing Mawryngkhang trek, I would like to highlight that it is one of the most beautiful trek destinations in Meghalaya. A bit difficult, it is one of the coolest places to be if you love nature. With the pace you set, you can experience some of the most beautiful flora and fauna.   Additionally, you will see how monsoons as a season can make a place look so much more beautiful. Meghalaya with its lush green forests, waterfalls, steep slopes, and bamboo bridges welcomes you with all its glory in this trek.   I would even go on to say that it is one of the best places to visit in February for a trek. The weather is dry along with a bit of a mix with various wildlife and trees.   Things You Need to Know to Do the Mawryngkhang Trek!   Known as the Bamboo Trek, when you are preparing for the Mawryngkhang Trek, you must be prepared. Moderately difficult, this trek will need you to be at your best, both physically and mentally. There are some essential gears which you must carry so that you can have a good trek.  Simultaneously, you also need to be aware of the inclination of the slopes, the sheer drops, the height and also the number of bamboo bridges on the trail. Overall, read the blog to follow the significant tips which will make your travel to Mawryngkhang trek location much easier.   I wouldn’t say it is one of the best places to travel with kids, especially if you are trekking. What is more important is you have to do good research before you plan on traveling there.   Best Time to Visit   If you ask me, the best season to visit Meghalaya if your purpose is to trek is during the dry season. From October to April, you can go on a trek and enjoy yourself while taking a walk across the trails.   The Mawryngkhang trek is a bit difficult hence, it is important for you to be careful and do not risk as the trail can be slippery. The round trip is about 3.54 kilometers hence, for an experienced trekker, it might take 3 to 5 hours.   It also depends on your fitness level and your pace. With the difficulty level as moderately difficult, you should do proper research, fitness evaluation and then go ahead with the trek.   Essential Gear to Take   There are important things to carry with you, especially when you are going on a trek. The trail of the Mawryngkhang Trek can be a bit tricky and slippery hence, you need these essential gears to carry so that you do not face any issues while enjoying the trek.   Going to one of the exotic places to travel, you should know the significant things you must carry on this trip.   Comfortable clothing   It is important to wear comfortable clothing especially when you are trekking. Comfortable clothing also means breathable clothing which lets you move well, with flexibility and easy movement.   Furthermore, comfortable clothing also ensures that you're clothing easily dries if you get drenched or if you sweat profusely.   Water bottle   Constantly drinking water is advisable in our daily routine. So, imagine when you are going on a trek, your body is going through severe physical movement! Drink water regularly while on the trek, hence you need to stay hydrated.   You should use reusable water bottles especially when you are on a trek. You need to be sustainable along with environmentally friendly because it reflects your nature lover streak.   Sun protection   While going on a trek, you need to carry things that will protect you from the direct rays of the sun including sunglasses, a hat, and scarves. Additionally, apply sunscreen constantly and before you start your trek which will protect you from getting sunburned.   Sturdy shoes   It is quite important to wear sturdy shoes especially when it comes to having a good grip. When trekking, you also need good ankle support, henceforth, you do not get sprains. It is therefore significant for you to wear sturdy shoes that will support your feet while crossing bamboo bridges and walking on uneven terrains.   Rain gear   Meghalaya is well known for its changing weather, especially the way rain comes. It is therefore imminent a step for you to carry your rain gear, be it a poncho or a raincoat. Overall, unpredictable weather can be a concern for your trek so focus on your overall plans so that you do not face any concern.   Snacks   Carry some granola bars, nuts or fruits that will give you energy and are easy to carry. When you are on a trek, you should have bites of energy boosting food items or drinks that will establish your energy throughout the duration of your trek.   Safety Precautions You Need to Trek   There are some precautions which you need to take when traveling to Meghalaya, especially when you go to Mawryngkhang Trek. Follow the precautions that I am mentioning below and do implement them so that you resolve any issues.   Respecting Nature   Meghalaya is known for its nature and respecting nature is one of the most important rules here. When you have decided to go on a vacation, trekking to different places, visiting waterfalls and other elements, do respect nature.   You must respect the environment there and follow the available trail. Try not to walk all over the flowers, plants, roots and trees while going off road. It damages the plants along with increasing the risks of hampering many unique plants.    Also, please do not litter on the forest floor! Trails are often filled with plastic packets and wrappers of food, drinks, and other used things. Please avoid doing that because it disrespects nature.   Follow Bridging Rules   One of the most important elements that you will find mostly everywhere in Meghalaya when outdoors is the bamboo bridges. These bridges are mostly manually designed hence, the capacity of the bridge is limited.   It is therefore advised that only one person crosses a bridge at a time. Please remember this and accordingly cross one at a time so that the next person can cross it relaxedly.   Hire Local Guides   You can hire a local guide because it is not just about you experiencing something adventurous but also about enhancing the overall experience. The terrain might not be completely understandable to you because you are visiting it for the first time.   This is where a local guide will help you because they know the landscape better than you. Additionally, the local guide also helps you if there is an emergency such as a fall, cut and gashes to the skin, sprained ankle and others.   Tips to Trek the Mawryngkhang Trek   These are significant tips that will help you plan your trek to Mawryngkhang. I am sharing with you these tips because I felt, if I knew these before, it would have been for me. Let's make you more prepared to deal with certain issues that might make it a little difficult for you.   No Accommodation   This is one of the most important things to know especially because it will dictate your overall plan to visit Meghalaya. There are no accommodation or lodge facilities available in Wahkhen, which is the nearest location to Mawryngkhang Trek.    It is better if you book your stay somewhere else. Accordingly arrange your own transport and visit the place. Then you can go ahead and do the trek which once completed, arrange your own transport to pick you up to return.   Be Prepared for Heights   The trek is a bit difficult due to its height as you will have to cross steep climbs while on the trek. There are several narrow bridges which you need to cross while on this trek hence, if you are fearful of heights, you need to reconsider the trek. It is better to avoid the trek if you have serious issues of height.   Start Early   If you are someone who loves tranquility, this is the place for you. However, you need to start early when going on Mawryngkhang Trek so that you are not forced to speed up if there is a line behind you. Considering the place is quite popular for trekking, there is a bit of a rush.   It is better if you go early and enjoy your trek, taking time and relaxing while trekking. Instead, if you constantly fret about how there are people behind you and the narrow climbs and bridges ensure that you must make a single file while trekking.   Enjoy the Views   A stunning view awaits you on your trek to Mawryngkhang Trek because the trails are filled with unique flora and fauna. You experience beauty in all its glory where there is no human influence. Instead, it is all just the lush green beauty of nature.   Check out the stunning valleys, lakes and waterfalls which you see while on the Mawryngkhang Trek. Keep in mind that there will be issues with the trail paths as there are some difficulties hence, it is better if you are regularly moving, flexible and fit.   Let’s get that Backpack!   Now that I have shared with you all about Mawryngkhang trek, you should start planning your next visit. It will be a more fun trip if you make a group of all your trekking friends who will enjoy the place just like you.   Comment below on what you think of the information I have shared. You can further add some of the safety tips that you swear by when traveling for a trek.  Also read Top 10 Most Popular Paraguay Food That You Must Try. Top 13+ Famous Wonders Of India That You Must Visit.