Exploring The Allure Of Holiday Getaways In Italy

BY  Sibashree Apr 21, 2025

Europe is a significant player in the global beach tourism industry, holding a 38.3% share. Further, the thriving beach tourism scenario in Europe has the solid backing of the European Commission.  The Commission is supporting all European countries with beautiful beaches through action plans, smart strategies, and sustainable growth initiatives.  Therefore, it is no surprise that by 2032, the European beach tourism industry is expected to reach $357 billion. Now, as a traveler, if these stats look mundane to you (I love them as I think traveling is all about touching and improving lives, and you cannot do that without an economic boost!), the glorious stretches of sand and the dramatic landscape give you enough reasons to plan a trip.  In this Tour and Travel Blog, I have curated the most popular summer destinations in Europe, along with the hidden gems.  So, couples, you know where you need to sail for some serious coastal fun! The Best Summer Destinations In Europe Beach: Forget The Count!  Think of the dramatic landscape of the Mediterranean Coastline. Some are sandy and fun, while others are gothic and involve a lot of drama.  On the other hand, the Atlantic beaches are full of marshlands, inlets, and barrier islands.  Now, despite the difference in the landscape and coastal geology, beaches are the best summer destinations in Europe, thanks to long hours of Sun and pleasant weather conditions.  Also, summer months are ideal for various outdoor activities on the beach, including sunbathing, swimming, and scuba diving. Furthermore, intimate activities such as sunbathing against the serene water backdrops make the beaches in Europe ideal for summer romance.  Moreover, I cannot think of a more romantic venue for a candlelight dinner than the Mediterranean beaches in Europe. Here, I present the beaches I have been to in Europe, and while there are some regular staples on our list, mostly I have talked about the beaches that have impressed me the most.  1. French Riviera: Plage Notre-Dame Porquerolles Was Our Sweet Spot ‣ Closest Airport: Nice Côte d'Azur Airport (NCE) With approximately 180 km of coastline, the French Riviera, the setting of popular movies such as GoldenEye and Hitchcock’s To Catch a Thief, is dotted with stunning beaches.  The over 90 beaches in the French Riviera offer an unmatched diversity. So, you have beaches like Pampelonne, where the vast sandy stretches will grab your attention.  On the other hand, the French Riviera boasts Paloma, an adorable spot with its dramatic pebble beach.  However, we found our sweet spot at Plage Notre-Dame Porquerolles, a beach that is just 15 km away by a water taxi ride from the French Riviera.  Porquerolles, one of the best summer destinations in Europe, is a not-so-developed island with a length of 9 km and a width of 2 km.  So, we started our day by bicycling through red trails. The eucalyptus trees on both sides of the trail blessed us.  After the ride, we visited the contemporary art museum at Villa Carmignac and enjoyed the best rosé champagne and local delicacies at their outdoor dining setup.   We came back to the beaches by noon, and the cafes with the musicians playing the old-day tunes created the perfect backdrop for the change of shades and lightplay we were witnessing on the sandy stretches.  And it was sunset time! We knew we had to take a dip. We could listen to the grinding of cicadas and see how the last rays of the Sun for the day weave magic on the sand and water.  After our moments in the water, it was our time to get back to the French Riviera. We had a great time at the beach with memories of broken wooden chairs and weary bicycle stands as beautiful frames from a movie.  Au revoir, Porquerolles! ⁕⁕⁕ Tour And Travel Note ⁕⁕⁕ Don’t miss a visit to the resort town of Nice if you are in the French Riviera. It is one of the best European cities with beach and nightlife.  2. Amalfi Coast: A UNESCO World Heritage Site And The Prettiest Coast Of Italy ‣ Nearest Airport: Naples International Airport (NAP) The Amalfi Coast requires no introduction. From beaches with dramatic rocky coves to those with sandy stretches, every beach stands out with its unique appeal, and Mediterranean delicacies here are out of this world.  Nevertheless, among all the beaches, Fornillo Beach in Positano won our hearts. With pebbled beaches and fewer crowds, everything about the beach defined the word “intimate.”  It was our Punto Dolce, where we enjoyed all the beach chores to the fullest. However, the highlight of the visit to this beach was exploring the nearby Grotta di Fornillo, as the scenic views were amazing.  3. The Egadi Islands: The Best Fusion Of Natural Beauty And Ecological Attractions View this post on Instagram A post shared by Giovanni Vasta (@gvasta2) ‣ Nearest Airports: Palermo Falcone-Borsellino Airport (PMO) and Trapani-Birgi Airport (TPS) Also known as the Egadi Islands, these islands in Italy are some of the best European summer beach destinations.  Our destination was Favignana, which has beautiful beaches, such as Cala Azzurra and Cala Rotonda.  However, our favorite among all was Bue Marino. The rocky coastline here is unique, and we fell in love with the sunrise views.  Furthermore, we decided to explore Favignana, and we took a ferry to the nature reserve of the Saline Trapani. It is around 40 minutes to reach the nature reserve.  This Ramsar Site, and a protected area entrusted to the World Wildlife Fund is home to the rare Aphanius fasciatus fish.  Further, we saw birds like the Saker Falcon and the Common Shelduck there.  4. Platja de Formentor, Majorca: A Calm Beach With Green Water ‣ Nearest Airport: Palma de Mallorca Airport (PMI) A calm “Blue Flag” beach located along the Formentor Peninsula, Platja de Formentor is surely one of the best that Majorca Island has to offer.   The landscape here defines the word drama, and the sight of the Tramuntana mountains amidst dense pine forests will stay in my memory forever. Furthermore, the blue and green colors of the water complement the backdrop.  The beach is not very long, and we took a walk of around 1 km to reach Cap de Formentor, the farthest point of the beach. Also, we took a ride in a rented sailboat. Catamarans are also available for rent. You can even try snorkeling for more adventure.  5. Myrtos Beach, Kefalonia: A Romance With White Sand And Turquoise Sea ‣ Nearest Airport: Kefallinia (EFL) Airport One of the best summer destinations in the world, Myrtos Beach in Kefalonia, Greece, has our hearts for its stunning natural beauty.  The beach, awarded a “Blue Flag,” features stretches of white sand with the most dramatic cliffs in the backdrop.  Furthermore, the turquoise water provides a serene experience for the eyes.  6. Hietaniemi Beach, Helsinki: Best For Summer Swimming And Beach Volleyball ‣ Nearest Airport: Helsinki Airport Hot summer days call for some serious beach fun at Hietaniemi Beach, Central Helsinki, Finland.  With its shallow water and picturesque setting, Hietaniemi Beach is perfect for playing basketball and beach volleyball.  Also, don’t forget to try the coffee and snacks at Badenbaden, the summer terrace. Want to try your luck at golf?  Pay a visit to the miniature golf course nearby.  7. Beach of Durres: The Most-Visited Beach In Albania ‣ Nearest Airport: Tirana Airport The beach of Durres, the most-visited beach in Albania, is also one of the best beaches in Europe.  Durrës, as a city, has a rich historical background, with the stories going back to 627 BC. Additionally, the Roman amphitheater was our biggest draw.  Additionally, the beach stands out due to its proximity to the Adriatic Sea, a prominent feature in the cultural, historical, and economic landscapes of Europe.  Recently, the Adriatic Sea was in the news after a Riesenhai, or basking shark, was seen off the Croatian Peninsula. 8. Fteri Beach, Kefalonia: Romance In A Secluded Beach With Turquoise Waters ‣ Nearest Airport: Kefalonia International Airport Anna Pollatou With rugged hinterlands and candy-colored houses, Fteri Beach in Kefalonia, Greece, is the prettiest beach I have been to in Europe.  One of the best summer destinations in Europe, this beach on a secluded cove has beautiful white cliffs and the bluest water.  Don’t miss snorkeling in the water for the ultimate adventure.  9. Praia da Comporta: The Secret Sweet Spot In Portugal View this post on Instagram A post shared by Luis Mendes (@luismendeslm) ‣ Nearest Airport: Lisboa (LIS) Airport One of the best summer destinations in Europe, Praia da Comporta is a hidden gem in Portugal.  Summer months are busy at Praia da Comporta. However, the 19-km stretch of the shoreline ensures you get enough space for all the beach fun.  We had the most elaborate lunch at the Comporta Café, and we got into the water after hours of swimming.  However, the biggest attraction was the horseback ride during the Sunset. The surroundings looked magical.  10. Mala Beach: Cliffs, Sands, And Clear Water View this post on Instagram A post shared by Ekaterina Erokhin (@katiaerokhin) ‣ Nearest Airport: Nice Côte d'Azur Airport I was almost done penning this blog, and then suddenly it struck me. I have missed Mala Beach, another wonder in the French Riviera.  With pebbles and sand on the shores, this secluded beach is ideal for some intimate moments with your partner.  Further, the views of the majestic Mediterranean Sea and cliffs leave you awestruck.  11. Vitali Beach: Best For The Quiet Romance ‣ Nearest Airport: Athens International Airport Vitali Beach in Andros, Greece, is one of the best summer destinations in Europe if you are planning a coastal getaway.  It is one of the quiet ones, too!  The shores are full of pebbles. So, it is quite a walk before you reach the blue waters. However, the nearby caves and the best Pina Colada available make every effort worthwhile.  12. Cala de Deiá, Mallorca: Falling In Love With The Rugged Charm ‣ Nearest Airport: Palma de Mallorca Airport (PMI) Cala de Deià, the rugged and bewitching inlet near Deiá, Spain, has a small beach with crystal clear water. This is a place for couples who love everything quaint and a close-to-nature experience.  After a fun swim in the crystal clear water, you can have your meal at the Can Lluc cafe and enjoy fishing while sitting on the rocky platform above the water.  You can also visit the beautiful hamlet of Lluc Alcari, just 15 km away from Cala de Deiá. Related Posts.. Here is a List of Best River Cruises in Europe! 10 Things You Must Cover On Your Europe Trip These Best Places To Travel In Europe Are Amazing In Winter

BY  Sibashree Oct 22, 2025

“The cats protect the city from mice, and in return, the people feed them.” The local shopkeeper told me as I was walking toward a dozen cats sitting on the stone steps at a locality near the Old Town. On a backpacking trip to Kotor, Montenegro, I found cats on the ancient walls, in cafes, and everywhere! Stretching their bodies in the Sun and with their purrs, they indeed looked like the guardians of the city. And it is them who made me feel at home. However, it’s not just the cats that make Kotor in Montenegro an ideal budget travel destination for backpackers. It now features in the second spot as one of the most underrated budget backpacker destinations by Bamba Travel. Its medieval streets, historic architecture, hiking routes, and seafood offer the most affordable travel options for backpackers. Also, it is a less-crowded place than most hotspots in Western Europe. Is there more to a Kotor Montenegro budget travel experience? We will figure out the answer in this blog. We will also talk about how to reach Kotor, Montenegro, the modes of transportation for moving around and more. Let’s plan a trip to this UNESCO World Heritage Site. The Natural Beauty Of Kotor, Montenegro Speaks: Understanding Its Location  Another vivid memory I have of Kotor is how I started my hike to the Kotor Fortress before sunrise. I was halfway up, and nature was getting ready to be bathed with the first rays of the Sun. The chirpings of birds and that smell, a mix of the scent of an oven after a cake is freshly baked, and the dew-drenched leaves created an ambiance that was inexplicable. Nevertheless, a local shepherd offered some cheese and rakija (homemade brandy), and we talked about life. Then, the Sun illuminated the entire Kotor Bay. Now, if not this, what is magic for a backpacker or traveler? Now, thanks to the unique natural location of Kotor, Montenegro, you can encounter many such magical experiences. Located in the Bay of Kotor, Kotor is a coastal town of Montenegro, and it is a part of the Kotor Municipality. It sits between the Adriatic Sea and the Dinaric Alps and has a mountainous terrain. How To Reach Kotor, Montenegro? How Tourists From Different Parts Of the World Can Visit Kotor?  The easiest way to reach Kotor is to travel to the Tivat Airport. Located at a distance of around 7 km, it is the closest to Kotor. You have to travel the remaining route by local transport. Podgorica Airport (40 km) and Dubrovnik Airport (44km, Croatia) are the two other airports near Montenegro. You will get flights from major European cities to these airports, and buses also run from neighboring countries such as Croatia, Serbia, Bosnia and Herzegovina to Podgorica and Kotor. Furthermore, you can travel from Belgrade in Serbia to Podgorica in Montenegro and from Belgrade in Serbia to Bar in Montenegro. In addition, if you are traveling from Italy, you can take a ferry from Ancona on Italy’s eastern coast and take a ferry to Bar in Montenegro. You will have to make a journey of around 13 hours to reach your destination. Flights, Trains, Buses, And Other Modes of Transportation  For a backpacker, it’s a must to explore the Bay of Kotor in a boat. This boat takes you to many nearby towns and villages. However, for me, the trip to Perast was the highlight of these boat trips. The village has fewer than 300 people, and the quaint village offers some of the grandest views. Furthermore, if you want to move around and explore Kotor and its nearby localities by road, you will get car rentals, taxis, and shuttles. Why Is Kotor Montenegro, Budget Travel So Popular Among Backpackers?  While Greece and Croatia get all the attention on big tourism platforms, Montenegro in the Balkans is emerging as a favorite of the budget backpack travelers, thanks to the steady numbers. According to a report published by the International Trade Administration on 20th May 2024, tourism contributes 30% to Montenegro's GDP. Furthermore, the country is planning to boost its tourism prospects with a great focus on the following areas. Ecotourism  Cultural Tourism  Rural Tourism  Furthermore, another report published in ReportLinger suggests that the number of tourists to Montenegro is likely to reach 3.4 million by 2028. This is again a 2.8% rise from the number of 2.9 million tourists in 2023. Also, the tourism revenue is expected to reach $95 million by 2028. Now, in this scenario, Kotor is emerging as a sustainable tourism gem after a successful sustainability assessment by the Global Sustainable Tourism Council (GSTC). The Port of Kotor in Montenegro, Cruise Lines International Association (CLIA), and the Municipality of Kotor have done a successful assessment of the city. Vladimir Jokić, Mayor of Kotor, has commented, “As the Mayor of Kotor, I am pleased to say that Kotor is one of the few cities in the region that has undergone an important sustainability assessment process as a tourist destination. Together with the Global Sustainable Tourism Council (GSTC) and CLIA, we brought together various stakeholders from public life to gather their input. All participants from public life, city government bodies, state authorities, universities, the civil sector, the economy, and entrepreneurs took part in this process. The assessment results provided us with a clear insight into the impact of tourism on our city, which will help us develop effective strategies for sustainable tourism – that is, how we should move forward regarding tourism.”  So, Kotor today is a benchmark in sustainable tourism in the European region, and it is a budget-friendly travel destination among tourists for the following reasons. 1. Affordable Accommodation Options, Including Hostels And Guesthouses  Kotor has plenty of budget stays, from cozy guesthouses run by local families to hostels right inside the Old Town. Many include free Wi-Fi, breakfast, and kitchen access. Prices start at around €10–€15 per night during the off-season, and you’ll often meet other travelers sharing tips over morning coffee.  2. Stunning Natural Beauty With Mountains And The Adriatic Sea  Kotor sits where the rugged Dinaric Alps meet the calm Adriatic Sea. Whether you’re hiking up to the fortress or just wandering the waterfront, every corner feels like a postcard. The Bay of Kotor, often called Europe’s southernmost fjord, is perfect for swimming, kayaking, or just soaking in the sunset.  3. Rich Cultural And Historical Heritage In The Old Town  The Old Town is a maze of medieval lanes, Venetian palaces, and stone churches dating back to the 12th century. Walking here feels like stepping back in time and the best part is that exploring them is absolutely free! You can easily spend hours admiring its architecture and lively squares without spending a cent.  4. Numerous Free And Low-Cost Attractions  Many Kotor Montenegro activities are budget-friendly and free. Strolling along the Marina is the most relaxing experience I had at Kotor, Montenegro. Furthermore, the entrance fees to the museums and cathedrals here are very few. You need to just pay a few dollars. Overall, the magic of Kotor lies in exploring the city on foot or by boat the Kotor Bay. 5. Easy Access To Hiking Trails Like The Ladder Of Kotor  1350 Steps! Yes, you have to climb 1350 steps to complete the Ladder of Kotor hike. However, climbing up so many steps is a rewarding experience as the panoramic views of the city and the surroundings are breathtaking. 6. Budget-friendly Local Cuisine And Street Food  Kotor Montenegro food is comforting and simple, an extension of the simplicity of the city. I fell in love with sell burek or the savory pastries here. The filling in these pastries will remind you of your mother or grandmother who can create the biggest magic on the plate with the simplest ingredients. Furthermore, the family-run taverns or konobas here served the best grilled meat and seafood at the most affordable price.  7. Proximity To Other Balkan Destinations  You can easily include visiting places such as gems like Budva, Podgorica, or Dubrovnik in your Kotor Montenegro itinerary. Regional and international buses are available during the daytime and nighttime to explore these places on a budget. 8. Friendly Locals And A Welcoming Atmosphere  Montenegrins are hospitable, and language is never a barrier here. Many people here speak English. Especially the younger ones are well-versed in the language. So, it does not matter whether you are visiting Kotor for the first time or the last time. You will connect easily. 9. Vibrant Backpacker Community And Social Hostels  Kotor Montenegro hostels are beyond budget-friendly accommodations. These turn out to be the local social hub for solo travelers. Many of these hostels focus on activities such as:  Hiking Trips  Group Dinners  Local Events  Pub Crawling  So, you make new friends and earn new experiences with the locals guiding you. 10. Opportunities For Volunteering And Work Exchanges  Are you a digital nomad? Or, are you staying longer in Kotor? Many cafes, hostels and eco-projects in the city offer work-exchange programs or volunteer services. Explore platforms such as Worldpackers and Workaway to explore the listed job opportunities. Furthermore, there are many hostels and cafes where you can work for a few hours and get free accommodation and food in return. I have found several such listings on Worldpackers. You will have to work for 20 to 24 hours a week and have to shoulder working at receptions, administration, cleaning and housekeeping. You will get a shared dormitory and one meal in exchange for these services.  How To Plan The Kotor Montenegro Budget Travel For A Week? A week in Kotor can cost as little as $300–€400. Here is a quick breakdown. Montenegro Budget Travel Expenses Cost Breakdown Accommodation in Hostels $15–$25 per night Meals $5–$10 per meal at local eateries Kotor Montenegro Transport $10–$20 for buses and local travel Tours and Entrance Fees $5–$15 Total Average Daily Cost $35-60  Top Budget-Friendly Hostels In Kotor, Montenegro  Have a look at the table below for the list of budget-friendly hostels in Kotor, Montenegro. Staying in a hostel is one of the cheap ways to travel to Kotor Montenegro for backpackers.  Hostel Name Address Highlights Google Maps Montenegro Hostel 4U Bokeljskih brigada bb, Kotor • 30 Seconds from the beach• Great social vibe• Rooftop terraceClick HereHostel Pupa Njegoseva 254, Suranj, Kotor • Near the bus terminal and Old Town• Cozy common area Click HereOld Town Youth Hostel Stari Grad 284, Kotor • Inside Old Town• Party-friendly• Great for solo travelersClick HereHostel Centrum Stari Grad, Kotor • 2-minute walk from Old Town gate• Communal kitchenClick HereMontenegro Backpackers Home Old Town, Kotor • Great location• Excursions available• Well-equipped kitchenClick HereGuesthouse STEP Near Old Town, Kotor • Terrace Hiking • Access Budget-Friendly Click HereKotor Nest Coliving Kotor, Old Town • Ideal for digital nomads• Modern amenitiesClick Here Is Visiting Kotor Montenegro, Worth It?  I was walking through Old Town and stumbled upon a group of elderly men playing traditional Montenegrin music on guitars and accordions. Locals stopped, clapped, and danced spontaneously. They even invited me to join in. I learnt the local dances right there on the cobblestones. Now, this is the spirit of Montenegro, it’s about living life to the fullest and understanding the magic of minimalism. Furthermore, the main attractions such as the St. Tryphon Cathedral, the town of Perast, the Blue Cave, the Bay of Kotor, and the City Walls allow you to soak in its cultural heritage, history, and scenic beauty on a budget. Is Kotor, Montenegro, Struggling With Overtourism? Yes, like Venice, Barcelona, and many other major European cities, Kotor, the “Unsung” coastal beauty, is also struggling with the perils of overtourism. The rising number of cruises to the city is leading to this problem. As a result, the locals are now advocating for higher entrance fees. So, discussions are going on about raising the entrance fee, which is 1 Euro. This is justified because housing costs are rising due to the increase in tourism, and there are also environmental concerns. And it is not just homeowners who are worried about these growing numbers. The local shopkeepers and NGOs who work for community development and environmental issues are also concerned by the sudden boost in tourism. During my trip, I had the opportunity to meet Ms. Mandic, an environmental activist in the city. She said, “Hundreds of tourists are visiting the city every day. They are writing the city’s future, which will be irreversible.”  The Municipality of Kotor and the local tourism authorities will monitor the numbers to maintain the pristine charm of the coastal town. Montenegro Budget Travel: Frequently Asked Questions (FAQs)  Here are the frequently asked questions and answers about the Montenegro budget travel. 1. Are 4 Days Enough For Kotor, Montenegro?  Yes, 4 to 5 days are enough to explore the city of Kotor in Montenegro. You can walk through the Old Town, enjoy a boating tour in the Bay of Kotor, visit the nearby towns, and explore local life by having food at the family-run taverns in Kotor. 2. Is Kotor Or Budva Better?  Kotor and Budva both places are beautiful. However, Kotor is less touristy with its quaint cafes and the medieval Old Town, which stands as the eternal witness. Furthermore, Kotor is more suitable for budget-travelers as walking, hiking, cycling and biking are the best modes of knowing this city of Montenegro.  3. Which Language Is Spoken In Montenegro?  Montenegrin is the language of the people of Montenegro. However, Montenegrin is a part of the Serbo-Croatian language variety. So, it is similar to other languages such as Serbian, Croatian, and Bosnian.Furthermore, many people here, especially the younger ones speak in English.  4. Can You Drink Tap Water In Montenegro?  Yes, you can drink tap water in Montenegro. Furthermore, you will find fresh water springs around Lake Skadar and in the mountains. Furthermore, food in Montenegro is also checked in labs to ensure complete safety. 5. What Are The Common Crimes In Kotor? Burglary and theft are the most common crimes in Kotor, Montenegro. Along with pickpocketing and snatching of purses, these crimes also include theft at ATMs. Furthermore, these crimes increase in number during the peak tourist season or the summer months.Also, organized crimes, especially the ones related to drug smuggling, are quite common in Kotor. In fact, according to the United Nations Office on Drugs and Crime report “Montenegro-UNODC Strategic Partnership Framework (2024-2029),” “..., organized crime in Montenegro is mostly related to drugs smuggling. Montenegro is part of the ‘traditional’ opiate route from Afghanistan to Europe, or so called ‘Balkan Route’. In terms of trafficking routes, heroin is thought to come via road to Montenegro from Albania, Kosovo or Serbia and travel further towards Croatia and other European countries. 6. What Is The Best Time To Visit Kotor, Montenegro?  The summer months of July and August are the peak months for visiting Kotor in Montenegro. However, for budget friendly travelers, November to February is the ideal time for a visit to Kotor. Despite rainfall being a factor, these are the months for skiing and watersports in nearby mountains. Also, with the number of tourists being fewer in these months, the accommodation charges are lower than in the peak season.On average, your daily expenses in these months will be around $5 less than the peak summer months.

BY  Sibashree Apr 28, 2025

This time, I was on a 2-day Paris travel and was working on how the best hotels in Paris have been supporting the thriving tourism scene in the city. I did my case study on the hotels near Opera Paris France, to get the entire picture.  I also had the opportunity to meet the leaders of Citadines Apart'hotel Opéra Paris, which The Ascott Limited operates. They shared their insights and observations with me. Paris had a footfall of 11.2 million during the Summer Olympics of 2024. The success story with great numbers continued as Paris consolidated the Olympics’ success for the rest of the year.  This boost in the number of tourists has further facilitated growth in the hospitality sector. The French hospitality sector is expected to grow at a CAGR of 2.34% from 2023 to 2028.  However, these two booming industries are also bearing the wrath of overtourism in the city.  So, there could not be a better time to delve deeper into how the best hotels in Paris have been supporting tourism so far. Also, we need to talk about how they respond to minimize the impact of overtourism with sustainable practices.  Best Hotels In Paris: Working And Growing With The Tourism Industry Of The City The best hotels in Paris are beyond tourist accommodations. With luxury in mind and an upscale shift, these hotels are influencing the spending patterns of tourists.  France was the most-visited country in the world in 2024, with an unbelievable footfall of around 100 million.  Now, a large number of these tourists look for accommodations in luxury hotels. With their hotel expenses and overall luxury spending increasing, the city gains revenue.  This approach aligns with what Nathalie Delattre, the French Minister of Tourism, stated in response to the anticipated tourism boom in France for 2024.  “We need to work to increase the average each visitor spends and get our visitors to stay longer.” The impact of hotels in Paris on tourist spending patterns extends beyond the standalone tourism and hospitality industry. It’s about the overall GDP and economy of the city.  But the “luxury experience” here is not to scare you if you are a tourist. It does not mean that you cannot visit Paris within a budget. It’s true that Paris, as a travel destination, is somewhat expensive, and accommodations are pricier than those in similar setups in other countries. However, the city offers a diverse range of hotel tariffs. A Shared Market Space Creating Discord Between The Hotel And Tourism Sectors? A shared market space!  This has been one of the biggest challenges for the top hotels in Paris, as they collaborate with the tourism industry to boost the city’s economy.  Now, services like AirBnb are offering more flexibility in booking and better pricing options. So, of course, there is the “price sensitivity” factor. Additionally, Airbnb is eager to seize opportunities, as it did during the Summer Olympics in Paris last time.   Airbnb was the official sponsor of the Paris Olympics, and it played a significant role in the 44% surge in short-term rental bookings in 2024 from the summer of 2023.  Also, Airbnb was direct when it approached the visitors of the Paris Olympics to avoid the “touristy side of Paris" and book short-term rentals on the “Paris-y side of Paris.” Moreover, Airbnb, through the “Airbnb500 Travel Grant,” offered discounts to tourists visiting Paris during the 2024 Summer Olympics.  Now, with discounted pricing and Parisians willing to give up their accommodation on rent through Airbnb, many hotels in Paris have suffered.  "The rate discounting that's happened, the occupancy levels, they're definitely being suppressed and compressed by the short-term rental market, without question.”Blake Reiter, Director of Research, Lighthouse Having said that, the best hotels in Paris have been able to keep their presence strong as they cater to the group of tourists seeking a high-end experience.  Additionally, city officials have introduced restrictions on short-term rentals to prevent Airbnb and similar businesses from causing significant harm to the hospitality industry.  Moreover, in November 2024, France approved an “Anti-Airbnb Bill” to control the increase in vacation rentals.  So, the threats of a shared market space have become less for the best hotels in Paris and other parts of France.  Overtourism In Paris: How The Best Hotels In Paris Respond To It? The best hotels in Paris had a slow start in summer 2024. However, with the Summer Olympics inching closer, occupancy rates in these hotels increased despite challenges from Airbnb and other short-term rental services.  During the summer Olympics, the hotel occupancy rate in this area reached 84%. Of course, there was revenue growth with a higher occupancy rate, discounts, and non-refundable rooms for tourists.  Still, the housing industry could not avoid an accommodation crunch, hygiene issues, safety threats, and other impacts of overtourism.  A sustainable collaboration between the best hotels in Paris and tourists is crucial. It will minimize the environmental impact and enhance the overall quality of life in the city.   For example, The Ascott Limited's sustainability program has helped me understand how the best hotels in Paris are doing it right. They are trying to minimize the impact of overtourism on the city’s environment and natural resources. Showing Commitment To Sustainability The Ascott Limited is sincere about taking care of the environment. Also, it has earned the Global Sustainable Tourism Council (GSTC) Committed status.  Moreover, Ascott Limited aims to achieve GSTC-Accredited Body certification for its global portfolio by 2028.  The sustainability program, known as “Ascott CARES,” is based on five fundamental pillars, and those are: Respect Alliance Community Environment  Supply Chain Also, Ms. Beh Siew Kim from Ascott has mentioned that sustainability has always been a key priority for the business. “The Ascott Limited aiming to have all their properties certified by GSTC-accredited Certification Bodies by 2028 where applicable* is a testament to how serious they are committed as an organization to environmental and social responsibility. We applaud Ascott’s leadership and vision in prioritizing sustainability, and I am confident that their efforts will set a benchmark for others in the sector to follow.”Randy Durband, CEO, The Global Sustainable Tourism Council With Ascott Limited as an example, the best hotels in Paris are also redefining the tourism landscape. They are also trying to fight overtourism by building a sustainable future.