Exploring The Allure Of Holiday Getaways In Italy

BY  Sibashree Apr 28, 2025

This time, I was on a 2-day Paris travel and was working on how the best hotels in Paris have been supporting the thriving tourism scene in the city. I did my case study on the hotels near Opera Paris France, to get the entire picture.  I also had the opportunity to meet the leaders of Citadines Apart'hotel Opéra Paris, which The Ascott Limited operates. They shared their insights and observations with me. Paris had a footfall of 11.2 million during the Summer Olympics of 2024. The success story with great numbers continued as Paris consolidated the Olympics’ success for the rest of the year.  This boost in the number of tourists has further facilitated growth in the hospitality sector. The French hospitality sector is expected to grow at a CAGR of 2.34% from 2023 to 2028.  However, these two booming industries are also bearing the wrath of overtourism in the city.  So, there could not be a better time to delve deeper into how the best hotels in Paris have been supporting tourism so far. Also, we need to talk about how they respond to minimize the impact of overtourism with sustainable practices.  Best Hotels In Paris: Working And Growing With The Tourism Industry Of The City The best hotels in Paris are beyond tourist accommodations. With luxury in mind and an upscale shift, these hotels are influencing the spending patterns of tourists.  France was the most-visited country in the world in 2024, with an unbelievable footfall of around 100 million.  Now, a large number of these tourists look for accommodations in luxury hotels. With their hotel expenses and overall luxury spending increasing, the city gains revenue.  This approach aligns with what Nathalie Delattre, the French Minister of Tourism, stated in response to the anticipated tourism boom in France for 2024.  “We need to work to increase the average each visitor spends and get our visitors to stay longer.” The impact of hotels in Paris on tourist spending patterns extends beyond the standalone tourism and hospitality industry. It’s about the overall GDP and economy of the city.  But the “luxury experience” here is not to scare you if you are a tourist. It does not mean that you cannot visit Paris within a budget. It’s true that Paris, as a travel destination, is somewhat expensive, and accommodations are pricier than those in similar setups in other countries. However, the city offers a diverse range of hotel tariffs. A Shared Market Space Creating Discord Between The Hotel And Tourism Sectors? A shared market space!  This has been one of the biggest challenges for the top hotels in Paris, as they collaborate with the tourism industry to boost the city’s economy.  Now, services like AirBnb are offering more flexibility in booking and better pricing options. So, of course, there is the “price sensitivity” factor. Additionally, Airbnb is eager to seize opportunities, as it did during the Summer Olympics in Paris last time.   Airbnb was the official sponsor of the Paris Olympics, and it played a significant role in the 44% surge in short-term rental bookings in 2024 from the summer of 2023.  Also, Airbnb was direct when it approached the visitors of the Paris Olympics to avoid the “touristy side of Paris" and book short-term rentals on the “Paris-y side of Paris.” Moreover, Airbnb, through the “Airbnb500 Travel Grant,” offered discounts to tourists visiting Paris during the 2024 Summer Olympics.  Now, with discounted pricing and Parisians willing to give up their accommodation on rent through Airbnb, many hotels in Paris have suffered.  "The rate discounting that's happened, the occupancy levels, they're definitely being suppressed and compressed by the short-term rental market, without question.”Blake Reiter, Director of Research, Lighthouse Having said that, the best hotels in Paris have been able to keep their presence strong as they cater to the group of tourists seeking a high-end experience.  Additionally, city officials have introduced restrictions on short-term rentals to prevent Airbnb and similar businesses from causing significant harm to the hospitality industry.  Moreover, in November 2024, France approved an “Anti-Airbnb Bill” to control the increase in vacation rentals.  So, the threats of a shared market space have become less for the best hotels in Paris and other parts of France.  Overtourism In Paris: How The Best Hotels In Paris Respond To It? The best hotels in Paris had a slow start in summer 2024. However, with the Summer Olympics inching closer, occupancy rates in these hotels increased despite challenges from Airbnb and other short-term rental services.  During the summer Olympics, the hotel occupancy rate in this area reached 84%. Of course, there was revenue growth with a higher occupancy rate, discounts, and non-refundable rooms for tourists.  Still, the housing industry could not avoid an accommodation crunch, hygiene issues, safety threats, and other impacts of overtourism.  A sustainable collaboration between the best hotels in Paris and tourists is crucial. It will minimize the environmental impact and enhance the overall quality of life in the city.   For example, The Ascott Limited's sustainability program has helped me understand how the best hotels in Paris are doing it right. They are trying to minimize the impact of overtourism on the city’s environment and natural resources. Showing Commitment To Sustainability The Ascott Limited is sincere about taking care of the environment. Also, it has earned the Global Sustainable Tourism Council (GSTC) Committed status.  Moreover, Ascott Limited aims to achieve GSTC-Accredited Body certification for its global portfolio by 2028.  The sustainability program, known as “Ascott CARES,” is based on five fundamental pillars, and those are: Respect Alliance Community Environment  Supply Chain Also, Ms. Beh Siew Kim from Ascott has mentioned that sustainability has always been a key priority for the business. “The Ascott Limited aiming to have all their properties certified by GSTC-accredited Certification Bodies by 2028 where applicable* is a testament to how serious they are committed as an organization to environmental and social responsibility. We applaud Ascott’s leadership and vision in prioritizing sustainability, and I am confident that their efforts will set a benchmark for others in the sector to follow.”Randy Durband, CEO, The Global Sustainable Tourism Council With Ascott Limited as an example, the best hotels in Paris are also redefining the tourism landscape. They are also trying to fight overtourism by building a sustainable future. 

BY  Sibashree Apr 21, 2025

Europe is a significant player in the global beach tourism industry, holding a 38.3% share. Further, the thriving beach tourism scenario in Europe has the solid backing of the European Commission.  The Commission is supporting all European countries with beautiful beaches through action plans, smart strategies, and sustainable growth initiatives.  Therefore, it is no surprise that by 2032, the European beach tourism industry is expected to reach $357 billion. Now, as a traveler, if these stats look mundane to you (I love them as I think traveling is all about touching and improving lives, and you cannot do that without an economic boost!), the glorious stretches of sand and the dramatic landscape give you enough reasons to plan a trip.  In this Tour and Travel Blog, I have curated the most popular summer destinations in Europe, along with the hidden gems.  So, couples, you know where you need to sail for some serious coastal fun! The Best Summer Destinations In Europe Beach: Forget The Count!  Think of the dramatic landscape of the Mediterranean Coastline. Some are sandy and fun, while others are gothic and involve a lot of drama.  On the other hand, the Atlantic beaches are full of marshlands, inlets, and barrier islands.  Now, despite the difference in the landscape and coastal geology, beaches are the best summer destinations in Europe, thanks to long hours of Sun and pleasant weather conditions.  Also, summer months are ideal for various outdoor activities on the beach, including sunbathing, swimming, and scuba diving. Furthermore, intimate activities such as sunbathing against the serene water backdrops make the beaches in Europe ideal for summer romance.  Moreover, I cannot think of a more romantic venue for a candlelight dinner than the Mediterranean beaches in Europe. Here, I present the beaches I have been to in Europe, and while there are some regular staples on our list, mostly I have talked about the beaches that have impressed me the most.  1. French Riviera: Plage Notre-Dame Porquerolles Was Our Sweet Spot ‣ Closest Airport: Nice Côte d'Azur Airport (NCE) With approximately 180 km of coastline, the French Riviera, the setting of popular movies such as GoldenEye and Hitchcock’s To Catch a Thief, is dotted with stunning beaches.  The over 90 beaches in the French Riviera offer an unmatched diversity. So, you have beaches like Pampelonne, where the vast sandy stretches will grab your attention.  On the other hand, the French Riviera boasts Paloma, an adorable spot with its dramatic pebble beach.  However, we found our sweet spot at Plage Notre-Dame Porquerolles, a beach that is just 15 km away by a water taxi ride from the French Riviera.  Porquerolles, one of the best summer destinations in Europe, is a not-so-developed island with a length of 9 km and a width of 2 km.  So, we started our day by bicycling through red trails. The eucalyptus trees on both sides of the trail blessed us.  After the ride, we visited the contemporary art museum at Villa Carmignac and enjoyed the best rosé champagne and local delicacies at their outdoor dining setup.   We came back to the beaches by noon, and the cafes with the musicians playing the old-day tunes created the perfect backdrop for the change of shades and lightplay we were witnessing on the sandy stretches.  And it was sunset time! We knew we had to take a dip. We could listen to the grinding of cicadas and see how the last rays of the Sun for the day weave magic on the sand and water.  After our moments in the water, it was our time to get back to the French Riviera. We had a great time at the beach with memories of broken wooden chairs and weary bicycle stands as beautiful frames from a movie.  Au revoir, Porquerolles! ⁕⁕⁕ Tour And Travel Note ⁕⁕⁕ Don’t miss a visit to the resort town of Nice if you are in the French Riviera. It is one of the best European cities with beach and nightlife.  2. Amalfi Coast: A UNESCO World Heritage Site And The Prettiest Coast Of Italy ‣ Nearest Airport: Naples International Airport (NAP) The Amalfi Coast requires no introduction. From beaches with dramatic rocky coves to those with sandy stretches, every beach stands out with its unique appeal, and Mediterranean delicacies here are out of this world.  Nevertheless, among all the beaches, Fornillo Beach in Positano won our hearts. With pebbled beaches and fewer crowds, everything about the beach defined the word “intimate.”  It was our Punto Dolce, where we enjoyed all the beach chores to the fullest. However, the highlight of the visit to this beach was exploring the nearby Grotta di Fornillo, as the scenic views were amazing.  3. The Egadi Islands: The Best Fusion Of Natural Beauty And Ecological Attractions View this post on Instagram A post shared by Giovanni Vasta (@gvasta2) ‣ Nearest Airports: Palermo Falcone-Borsellino Airport (PMO) and Trapani-Birgi Airport (TPS) Also known as the Egadi Islands, these islands in Italy are some of the best European summer beach destinations.  Our destination was Favignana, which has beautiful beaches, such as Cala Azzurra and Cala Rotonda.  However, our favorite among all was Bue Marino. The rocky coastline here is unique, and we fell in love with the sunrise views.  Furthermore, we decided to explore Favignana, and we took a ferry to the nature reserve of the Saline Trapani. It is around 40 minutes to reach the nature reserve.  This Ramsar Site, and a protected area entrusted to the World Wildlife Fund is home to the rare Aphanius fasciatus fish.  Further, we saw birds like the Saker Falcon and the Common Shelduck there.  4. Platja de Formentor, Majorca: A Calm Beach With Green Water ‣ Nearest Airport: Palma de Mallorca Airport (PMI) A calm “Blue Flag” beach located along the Formentor Peninsula, Platja de Formentor is surely one of the best that Majorca Island has to offer.   The landscape here defines the word drama, and the sight of the Tramuntana mountains amidst dense pine forests will stay in my memory forever. Furthermore, the blue and green colors of the water complement the backdrop.  The beach is not very long, and we took a walk of around 1 km to reach Cap de Formentor, the farthest point of the beach. Also, we took a ride in a rented sailboat. Catamarans are also available for rent. You can even try snorkeling for more adventure.  5. Myrtos Beach, Kefalonia: A Romance With White Sand And Turquoise Sea ‣ Nearest Airport: Kefallinia (EFL) Airport One of the best summer destinations in the world, Myrtos Beach in Kefalonia, Greece, has our hearts for its stunning natural beauty.  The beach, awarded a “Blue Flag,” features stretches of white sand with the most dramatic cliffs in the backdrop.  Furthermore, the turquoise water provides a serene experience for the eyes.  6. Hietaniemi Beach, Helsinki: Best For Summer Swimming And Beach Volleyball ‣ Nearest Airport: Helsinki Airport Hot summer days call for some serious beach fun at Hietaniemi Beach, Central Helsinki, Finland.  With its shallow water and picturesque setting, Hietaniemi Beach is perfect for playing basketball and beach volleyball.  Also, don’t forget to try the coffee and snacks at Badenbaden, the summer terrace. Want to try your luck at golf?  Pay a visit to the miniature golf course nearby.  7. Beach of Durres: The Most-Visited Beach In Albania ‣ Nearest Airport: Tirana Airport The beach of Durres, the most-visited beach in Albania, is also one of the best beaches in Europe.  Durrës, as a city, has a rich historical background, with the stories going back to 627 BC. Additionally, the Roman amphitheater was our biggest draw.  Additionally, the beach stands out due to its proximity to the Adriatic Sea, a prominent feature in the cultural, historical, and economic landscapes of Europe.  Recently, the Adriatic Sea was in the news after a Riesenhai, or basking shark, was seen off the Croatian Peninsula. 8. Fteri Beach, Kefalonia: Romance In A Secluded Beach With Turquoise Waters ‣ Nearest Airport: Kefalonia International Airport Anna Pollatou With rugged hinterlands and candy-colored houses, Fteri Beach in Kefalonia, Greece, is the prettiest beach I have been to in Europe.  One of the best summer destinations in Europe, this beach on a secluded cove has beautiful white cliffs and the bluest water.  Don’t miss snorkeling in the water for the ultimate adventure.  9. Praia da Comporta: The Secret Sweet Spot In Portugal View this post on Instagram A post shared by Luis Mendes (@luismendeslm) ‣ Nearest Airport: Lisboa (LIS) Airport One of the best summer destinations in Europe, Praia da Comporta is a hidden gem in Portugal.  Summer months are busy at Praia da Comporta. However, the 19-km stretch of the shoreline ensures you get enough space for all the beach fun.  We had the most elaborate lunch at the Comporta Café, and we got into the water after hours of swimming.  However, the biggest attraction was the horseback ride during the Sunset. The surroundings looked magical.  10. Mala Beach: Cliffs, Sands, And Clear Water View this post on Instagram A post shared by Ekaterina Erokhin (@katiaerokhin) ‣ Nearest Airport: Nice Côte d'Azur Airport I was almost done penning this blog, and then suddenly it struck me. I have missed Mala Beach, another wonder in the French Riviera.  With pebbles and sand on the shores, this secluded beach is ideal for some intimate moments with your partner.  Further, the views of the majestic Mediterranean Sea and cliffs leave you awestruck.  11. Vitali Beach: Best For The Quiet Romance ‣ Nearest Airport: Athens International Airport Vitali Beach in Andros, Greece, is one of the best summer destinations in Europe if you are planning a coastal getaway.  It is one of the quiet ones, too!  The shores are full of pebbles. So, it is quite a walk before you reach the blue waters. However, the nearby caves and the best Pina Colada available make every effort worthwhile.  12. Cala de Deiá, Mallorca: Falling In Love With The Rugged Charm ‣ Nearest Airport: Palma de Mallorca Airport (PMI) Cala de Deià, the rugged and bewitching inlet near Deiá, Spain, has a small beach with crystal clear water. This is a place for couples who love everything quaint and a close-to-nature experience.  After a fun swim in the crystal clear water, you can have your meal at the Can Lluc cafe and enjoy fishing while sitting on the rocky platform above the water.  You can also visit the beautiful hamlet of Lluc Alcari, just 15 km away from Cala de Deiá. Related Posts.. Here is a List of Best River Cruises in Europe! 10 Things You Must Cover On Your Europe Trip These Best Places To Travel In Europe Are Amazing In Winter

BY  Abdul Aziz Jul 12, 2023

Welcome to Marseille, the enchanting gateway to the South of France! Nestled on the sun-drenched shores of the Mediterranean Sea, this captivating city is a harmonious blend of history, culture, and natural beauty. As you step into Marseille, prepare to be swept away by its irresistible charms and the myriad of experiences that await. Marseille boasts a fascinating past that dates back over 2,600 years, making it one of the oldest cities in France. Explore the Vieux Port, the iconic heart of the city, and witness a tapestry of colorful fishing boats bobbing in the sparkling azure waters. For history enthusiasts, visiting the historic neighborhood of Le Panier is an absolute must. Hidden gems await around every corner, from ancient churches like the Cathédrale de la Major to the intriguing MuCEM, the Museum of European and Mediterranean Civilizations. Whether you're captivated by its ancient history, tantalized by its culinary delights, or mesmerized by its natural beauty, Marseille has something to offer every traveler. So, pack your sense of adventure and prepare to be embraced by the joie de vivre that permeates every corner of this remarkable city. Marseille invites you to create unforgettable memories. Embrace the Mediterranean spirit and embark on a journey of discovery unlike any other. The enchanting city of Marseille awaits—let the adventure begin! Unveiling The Magic Of Marseille: A Must-Do Guide Marseille offers an array of attractions that will captivate every traveler.  It has a rich historical heritage and diverse cultural scene, its breathtaking natural beauty and culinary delights, Join us as we embark on a journey through the enchanting streets of Marseille. In this article, we are going to uncover the top things to do and see in this Mediterranean gem. Explore The Vieux Port Begin your Marseille adventure at the iconic Vieux Port, the city's beating heart. Marvel at the picturesque view of fishing boats and luxury yachts, and take a leisurely stroll along the walk. Indulge in some people-watching while sipping a café au lait at one of the charming cafés or sample fresh seafood at the lively fish market. Discover Le Panier Step back in time as you wander through the historic neighborhood of Le Panier. Lose yourself in the maze of narrow streets lined with colorful buildings adorned with vibrant street art. Explore hidden squares, visit charming boutiques and galleries, and don't miss the opportunity to admire the stunning Cathédrale de la Major. It is one of the modern architecture of the MuCEM. Ascend To Basilique Notre-Dame De La Garde Make your way up the hill to the majestic Basilique Notre-Dame de la Garde, an iconic symbol of Marseille. Take in the panoramic views of the city and the Mediterranean Sea from the basilica's terrace. Admire the interior adorned with intricate mosaics and religious artifacts, and soak in the serene ambiance of this spiritual sanctuary. Delight In The Culinary Delights Marseille's gastronomy is a feast for the senses. Indulge in the world-renowned bouillabaisse, a flavorful seafood stew, and savor the delicate flavors of local dishes such as aioli, panisse, and pieds paquets. Visit the lively Marché du Vieux Port to explore the vibrant food stalls. Grab some Provençal specialties from the seafood restaurant in Marseille. Discover The Calanques The Calanques, a series of stunning limestone cliffs and hidden coves along the coastline, will enthrall nature enthusiasts. Embark on a boat tour or hike through the rugged trails to witness the pristine beauty of these natural wonders. Remember your swimsuit, as you'll have the opportunity to take refreshing dips in the crystal-clear turquoise waters. Immerse Yourself In Culture Marseille boasts a thriving cultural scene that caters to all tastes. Visit the Musée d'Histoire de Marseille to delve into the city's fascinating past or explore contemporary art at the MAC. You could try catching a performance at the world-renowned Opéra de Marseille. The neighborhood of La Plaine comes alive with street performers, artists, and musicians who offer a vibrance. Soak Up The Sun At The Beaches With its Mediterranean climate, Marseille is blessed with many beautiful beaches. Relax on the sandy shores of Prado Beach and indulge in water sports at Plage des Catalans. Escape to the beautiful beaches of Calanque de Sormiou and Calanque de Morgiou. Unwind, soak up the sun, and take a dip in the refreshing Mediterranean waters. Conclusion With its captivating blend of history, culture, nature, and gastronomy, Marseille promises an unforgettable experience for every visitor. From exploring its ancient streets and absorbing the vibrant atmosphere of its markets to savoring delicious cuisine and immersing yourself in its natural wonders, Marseille offers a wealth of activities and attractions that will leave you enchanted. So, pack your bags, embrace the Mediterranean spirit, and get ready to embark on a journey through the magic of Marseille. Read also: 6 Best Family Holiday Destinations In India Looking For Your Next Fun-Filled Family Vacation: Head To Aquaventuras Park 15 Best Places For Adventure Dates With Your Loved One