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BY  Sibashree Oct 31, 2025

27th September 2025! Raja Ampat gets the designation as a UNESCO Biosphere Reserve. It was already recognized as a UNESCO Global Geopark. So, now it becomes one of the few places in the world to earn these two designations. Furthermore, UNESCO calls Raja Ampat a “living library” because of the rock formations, which are 400 million years old, and the extraordinary marine life. It also has the nickname of “Amazon of the Seas” because of its presence in the “Heart of the Coral Triangle.” Moreover, according to UNESCO, Raja Ampat has 75% of the known coral species in the reefs  Over 1300 reef fish species  Hawksbill turtle and other endangered and rare turtle species. So, no wonder that Raja Ampat is a favorite destination for divers. In this blog, I will share the Raja Ampat diving tips, cultural etiquette, sustainable diving, and seasonal diving guidance. Raja Ampat: Geographical Location, Climate, And Natural Features Raja Ampat, meaning “Four Kings,” is an archipelago off the northwest tip of Bird's Head Peninsula in Southwest Papua, Indonesia. Its four main islands are: Misool Salawati Batanta Waigeo It has 1500 small islands, shoals, and cays surrounding these four main islands. Raja Ampat has a tropical climate. So, it enjoys consistent weather conditions throughout the year. The day temperature here is around 31 degrees Celsius, and the nighttime temperature is around 25 degrees Celsius.  Along with the marine diversity and its location within the Coral Triangle, Raja Ampat also stands out because of its pristine beaches and karst limestone cliffs. Moreover, it has a lush tropical vegetation. However, for me, the most fascinating part was the people of the sea here. The indigenous Papuan Community here worships the sea as their living ancestor. The elders here even pray to the sea and some cliffs or rocks in the sea before fishing or any form of community gathering.  How To Reach Raja Ampat From Major Countries?  Jakarta, Bali, or Makassar is the gateway to Raja Ampat for international travelers. From any of these airports, you will have to take a flight to Sorong (SOQ). Again, from Sorong, you will take a short flight or ferry ride to Waisai. Waisai is the capital of Raja Ampat.  I traveled by the ferry. However, you can even take a short flight. The ferry ride was 2 hours long, and these services are available twice daily.  Seasonal Diving Conditions In Raja Ampat Raja Ampat is a year-round diving destination. However, the conditions of the sea and marine diversity will differ from one month to another.  October to April is usually considered to be the best time to visit Raja Ampat Indonesia, for scuba diving, thanks to an average temperature of 27°C to 30°C and visibility up to 30 meters. In addition, in these months, the plankton blooms attract whale sharks, manta rays, and other pelagic species.  Here is a detailed breakdown of seasonal diving conditions in Raja Ampat.  1. Monthly Biodiversity Calendar The table below has the monthly biodiversity conditions and notes for divers.  MonthsKey Marine EncountersWeather ConditionsNotes for DiversJanuary• Abundant Macro Life• Whale Shark Sightings• Peak Manta Ray Activity• Temperature 25-30 • Degrees Celsius• Moderate Plankton Bloom• Mild Current • Excellent manta cleaning-station actionFebruary• Vibrant Coral Reefs• Strong Manta Ray • Sightings• Whale Shark Spotting• Consistent Visibility• Temperature 25-30 Degrees• Calm Sea• Ideal for Reef Observation and Wide-Angle PhotographyMarch• Active Whale Sharks• Turtke Mating Season • Stable CurrentTemperature 25-30 Degrees• Balanced Pelagic and Reef Encounters• High Marine BiodiversityApril• Coral Spawning Events• Manta Rays• Schools of Fish• Clear Visibility• Warmest Sea• Temperature 25-30 Degrees• Ideal for Observing Reproductive Coral behaviorMay • Juvenile Fish Recruitment• Manta Rays Become Less• Abundant Macro Species• Roughter Sea• Reduction in Plankton Density• Temperature: 24-32 °Celsius• Great for Photographers for clicking Small ObjectsJune• Intensified Sea Turtle Mating• Dispersing Manta Rays• Variable Visibility• Increased Wind• Temperature: 24-29 °Celsius• Strong Macro Season• Ideal for Diving in Sheltered BaysJuly• Juvenile Reef Lives Thrive• Turtle Nesting • Possible Surface Chop• Cooler Winds• Temperature: 23-28 °Celsius• Ideal for Night Dives to see Predators and • Nesting Turtles August• Macro-Rich Reefs• Turtle Hatchlings• Fewer Mantas• Intermittent Rain• Rough Sea• Temperature: 24-29 °Celsius• Ideal for Spotting and Photographing Turtle Life CyclesSeptember• Plankton Blooms Return• Mantas Start Appearing• Transition to Dry Season Begins• Temperature: 28-29 °Celsius• Increasing pelagic activity at channels and reef edgesOctober• Start of Peak Manta Season• Improved Visibility• Potential Coral Spawning • Calm Sea• Temperature: 25-30 °Celsius• Great for Seeing and Feeding Manta Rays• Ideal for Reef RejuvenationNovember• High Manta Density• Active Whale Sharks• Strong Coral Growth• Calm Sea• Clear Visibility• Temperature: 25-31 °Celsius• Suitable for Liveaboard Itineraries December• Mantas FrequentCleaning Stations• Whale SharksCommon• Pristine Reef• Calm Sea• Excellent Visibility • Temperature: 25-31 °Celsius• Outstanding Photographic Light• Excellent Diving Conditions 2. Key Species And Seasonal Patterns Manta rays, whale sharks and sea turtles are the key marine species in Raja Ampat. Furthermore, the waters here have the most amazing macro life and watching coral spawning here is an experience.  Species and Seasonal ActivitiesPeak SeasonNotes Reef and Oceanic Manta Rays• October to April • Manta rays congregate at cleaning stations (Manta Sandy, Manta Ridge, Blue Magic).• You have to maintain neutral buoyancy near the cleaning stations. • Avoid flash photography. Whale Sharks• October to March• Spot the whale sharks near the fish-aggregating devices.• You will also find them near Cenderawasih Bay and Triton Bay as they are rich in planktons. • Maintain a distance of at least 3-4 meters. Sea Turtles (Green, Hawksbill, Leatherback)• Mating: June–September• Nesting: July–October• Hatching: July–August• Observe at night under red light. • Don’t touch or obstruct the nesting sites. Coral Spawning• April and October to November• Coral spawning happens 3–6 nights after the full moon, when the temperature rises. Macro Life• May to SeptemberSpot• Pygmy seahorses• Nudibranchs• Blue-ringed octopus• Ornate ghost pipefish 3. Environmental Summary  Here is a summary of sea and weather conditions in Raja Ampat.  Sea Temperature• 25-30°CVisibility• 20-40 Meters, (Best from October to April)Currents• Moderate to strong at reef passes• Ideal for nutrient collectionRainfall• June–SeptemberBest Diving Conditions• October to April 4. Ecological Insights  Despite seasonal differences, Raja Ampat enjoys matchless biodiversity. Once you take a dive, you will get to see at least 300 species of fish.  Due to the northwestern monsoon influence, the October to April period is warm in Raja Ampat. Phytoplankton blooms in this season, making the water nutrient-rich and ideal for manta rays and whale sharks.  The dry season from May to September is ideal for coral growth and turtle reproduction.  Use apps like Windy and MagicSeaweed for current forecasts. Check tide charts and moon phases to plan dives around slack tides for safety and visibility. Diver Planning Notes: Summarizing The Seasonal Activities  Know the best time to plan a diving trip in Raja Ampat.  ActivitiesThe Best SeasonFor Pelagic Encounters and Clear Visibility (Whale sharks, manta rays)October to AprilTurtle NestingJuly to SeptemberCoral SpawningApril or OctoberMacro PhotographyJune to September (Mild current, abundant critters)LiveabroadsOctober to April The Best Raja Ampat Dive Sites And Breakdown By Season The best dive sites in Raja Ampat are ideal to visit in different seasons.  1. Cape Kri Cape Kri is the most diverse diving site if you want to spot various marine animals. November to March is the best time to visit Cape Kri for large pegalics.  2. Blue Magic Blue Magic is ideal for a dive in the dry season for manta ray sightings. You will also spot big fish and small critters here. This is the best diving site for macro photography.  3. Melissa’s Garden Melissa’s Garden is a year-round diving spot and known for its vibrant coral scene. It is also a site to spot the Wobbegong.  Here corals and soft sponges cover the seabed. Also, due to no to very mild current here, it is a beginner-friendly diving site.  4. Mioskon View this post on Instagram A post shared by Gritimook Wisettanakorn (@drgrit_freshcode) Mioskon is another favorite diving spot for beginners. It has calm conditions during April and June. This island in the Dampier Strait stands out with its V-shaped coral reef.  Spot Napoleon Wrasse fish, pygmy seahorses and Wobbegong sharks. Furthermore, the jungle surrounding the island is home to birds of various species.  An 8 Days / 7 Nights Itinerary In Raja Ampat For Divers Here is an itinerary suitable for divers in Raja Ampat. The route of this 8 days and 7 nights diving tour is Sorong → Misool → Dampier Strait → Wayag → Sorong.  DaysActivitiesDay 1• Arrival in Sorong• Transfer to liveaboard• Equipment check and dive briefing• 2 Easy reef dives in southern Missool• Night dive: pygmy seahorses, crustaceans, and reef crittersDay 2 - Exploring Misool• Dive highlights: Boo Windows, Fiabacet, and Magic Mountain• Encounters: soft corals, reef sharks, barracuda schools, and cleaning mantas.• Lagoon excursionDay 3 - Transit to Central Raja Ampat• Pinnacle dive in the early morning.• Long transit north toward the Dampier Strait.• Afternoon dive at sheltered reef or muck site.Day 4 - Dampier Strait• Diving Sites: Cape Kri, Chicken Reef, Sardine Reef, Mioskon• Spotting schools of snapper, jacks, trevallies, and wobbegongs• Night dive under Arborek Jetty for macro lifeDay 5 - Manta Encounters• Exploring Manta Sandy and Manta Ridge cleaning stations• Late dive at Melissa’s Garden for coral gardens and reef fish• Sunset snorkel and village visits Day 6 - Northern Transit (Wayag)• Diving and spotting reef pinnacles with oceanic mantas.• Island exploration and sunset viewsDay 7 - Wayag• Diving and spotting Expect big pelagics, turtles, and pristine coral walls• Afternoon hike• Gear rinse and dinner on boardDay 8• Return to Sorong• Off to Airport Essential Dive Gear Checklist For Raja Ampat 3mm wetsuit Reef-safe sunscreen Surface marker buoy Dive computer Underwater camera Spare mask and fins Waterproof bag Travel insurance with dive coverage Diving Tips For Beginners And Advanced Divers Many diving sites in Raja Ampat is not suitable for beginners for strong currents. If you are a beginner, you must stick to sites such as Mioskon and Melissa’s Garden and choose guided divers.  Underwater Photography Tips In Raja Ampat Dry season is the best time for underwater photography in Raja Ampat because of clear visibility and the best lighting. This season is ideal for wide-angle shots.  You can use strobes and a red filter to enhance the contrast and color of the photos.  Budget Vs. Luxury Options For Raja Ampat Diving Trips If you are a budget traveler, homestay dive safaris like Scuba Republic offer affordable packages. Furthermore, if you are a luxury diver, liveaboards such as Dewi Nusantara provide premium experiences with onboard amenities. Furthermore, if you are a mid-range traveler, you can choose Papua Explorers Dive Resort for cost-efficiency and comfort.  Also, here are budget estimates (excluding international flights) for different types of travelers to Raja Ampat.  Days of TravelEstimated Cost5-6 Days• Solo Traveler: $1,200• Couple: $2,200• Family of 4: $4,0007-8 Days• Solo Traveler: $1,600• Couple: $2,900• Family of 4: $5,50010 Days• Solo Traveler: $2,200• Couple: $4,000• Family of 4: $7,500 Cultural Insights And Sustainable Diving Practices Sustainability here isn’t an abstract ideal. It’s an extension of Papuan culture, which teaches harmony between people and nature. So, to understand the spirit of sustainability here, you will have to understand the local culture.  Raja Ampat has many local stories of conservation and pride to share.  1. Arborek Village: The Women Of The Reef View this post on Instagram A post shared by Un autre pays / Paysages & Voyages (@unautrepays) Women in Arborek lead manta ray monitoring and coral gardening. They have traditional fishing knowledge and they plant coral fragments. They also keep a record of data for researchers.  Thus, they blend ancient intuition with modern conservation.  2. Misool: From Hunting To Healing The elders of Misool were once shark catchers. Today, they work as rangers of one of the largest no-take zones in the world.  So, from the culture and heritage of fishing, they have now evolved to be ecological guardians.  3. Yenbuba: The Youth Of The Tides View this post on Instagram A post shared by INDONESIA UNDERWATER (@indounderwater.id) Young divers from Yenbuba learn English and reef biology and they work as eco-guides. They share the local culture with global visitors. Thus, they keep the heritage alive and act as a bridge to new opportunities that will help preserve the environment and local culture.  So, each story of local pride and conservation effort shows how the Papuan people here are not just witnesses to the conservation process. They are the architects.  Moreover, with ancestral knowledge, the local Papuan guides will be your best assistance during diving expeditions. They are better than GPS and charts.  Food In Raja Ampat: 10 Must-Try Dishes The local food here is an extension of who the people are and their way of living. Flat noodles with eggs and a lot of spices are the comfort food here. Another favorite is skewered grilled chicken or fish with peanut sauce or satay.  Furthermore, Calamari or crispy battered squid, Baha-Baha or a sweet sago snack, served with tea are the most popular delicacies here.  Raja Ampat Vs. Other Indonesian Dive Destinations Here are some other popular diving destinations in Indonesia. Let’s find out why Raja Ampat is a better choice.  Diving SpotsComparison with Raja AmpatKomodo• Komodo has strong currents. However, it is not as rich in biodiversity as Raja Ampat is. Bali• Bali is more suitable for beginners, while barring a few spots, Raja Ampat is more suitable for advanced divers. • Also, Bali is overcrowded. Lembeh• Lembeh is the capital of macro diving. Raja Ampat, on the other hand, is more suitable for wide-angle diving.  Overall, Raja Ampat is the best for diving because of its matchless biodiversity, remote adventure and coral health.  Things To Do And Avoid In Raja Ampat  Keep these Raja Ampat diving tips in mind and be a responsible traveler. Things to DoThings to Avoid• Carry valid passport with at least 6 months validity.• Buy travel insurance with dive coverage.• Carry the dive certification and logbook.• Have confirmation for dive gear and rental.• Carry cash in Indonesian Rupiah for local purchases.• Use reef-safe sunscreen and eco-friendly toiletries• Underestimating travel time and logistics• Ignoring dive experience requirements• Touching or damaging coral reefs• Not budgeting for inter-island transport. Where To Stay In Raja Ampat?  Find the details and the expenses of staying at these top accommodations in Raja Ampat.  Name of the AccommodationExpensesAmenitiesMap/LocationMeridian Adventure Marina Club & ResortStarts from $200 per Night• Close to the port• Modern amenities,• Excellent dive servicesClick HereAgusta Eco ResortAround $250/night• Beachfront Bungalows• Diving Packages• Swimming PoolClick HereKayafyof HomestayStarts from $100/Night• Amazing Snorkeling SpotsClick Here Is Visiting Raja Ampat, Indonesia Worth It? Yes, Raja Ampat is a rare diving paradise with dual recognition as a UNESCO Biosphere Reserve and Global Geopark. From shark whales to manta rays and sea turtles, it has the most diverse marine life.  Furthermore, it has a vibrant coral ecosystem. Also, it is suitable for underwater wide-angle photography and snorkeling. So, Raja Ampat is a must-see destination for underwater enthusiasts and divers.  Raja Ampat Diving Tips: Frequently Asked Questions (FAQs) Here are the frequently asked questions and answers about Raja Ampat diving tips.  1. Are There Tiger Sharks In Raja Ampat? Raja Ampat is a UNESCO Biosphere Reserve and a Global Geopark for its marine diversity. Also, carpet whales and whale sharks are common here. However, tiger sharks and bull sharks are absent here.  2. Is Raja Ampat Ok For Beginners? Yes, Raja Ampat has spots such as Melissa’s Garden and Mioskon, which have no to mild current. These places are suitable for beginners.  3. Is There Alcohol In Raja Ampat?  You will mostly find beer in Raja Ampat. However, the homestays here do not have the license to sell beer. So, find an authorized place if you want to have a drink. Arborek has one shop selling beer.  Read Also: Where Is Nusa Penida Island? 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BY  sagnika Feb 9, 2023

Are you planning a trip to San Marcos? Are you wondering what are the best things to do in San Marcos? Do you worry about organising a pleasant trip? You don’t really need to worry because you have arrived at the right destination. We actually visited San Marcos recently. And guess what? It was a crazy trip - we met some amazing people, made some great memories, and came back home so happy. Keep reading, and you will soon have your trip planned - stay tuned! Things To Do In San Marcos - Top Activities To Enjoy Are you already typing ‘things to do in San Marcos tx’ on Google? Come on, stop! You know that one never really works out. There are just way too many search results - we were so spoilt for choice that we ended up wasting a whole lot of time. Fortunately, you don’t have to go through the same - you can just save this article and plan your trip accordingly. So without wasting any time, scroll down and checkout the best things to do in San Marcos! 1. San Marcos River: choicehotels.com One of the most fun things to do in San Marcos is to visit the famous river. It’s not really a river - it’s one of those closed water supplies that are unique. Originating from a beautiful natural spring on one side, this river is a popular spot for snorkeling, inner tubing, and swimming. Review By NF2013_13: Beautiful river running through town for so many to enjoy. San Marcos River is spring-fed from the Edwards Aquifer. Who knew Texas had an aquifer? I'm from FL and thought we were the only ones. The river is clear with long flowing grasses growing in parts. We saw kayakers and paddle boarders enjoying their day. The town has adopted "mermaids" as its "known for" character. They are beautiful works of art located throughout the small city. If you're there, check out the Root Cellar Restaurant, and be sure to stop by Kissing Alley. 2. San Marcos Premium Outlets: choicehotels.com We love to shop, and we love buying from premium outlets. So we didn’t literally do the ‘san Marcos things to do’ search to find out all the top premium outlets. You will not just have fun, but you will come back with some crazy clothes! Review By Paul S: This place is HUGE, it is best to go there with a plan of which shops you want to go to. When I was there, it was not so busy, and I could drive from quadrant to quadrant with easy parking everywhere I went. I would not want to be there on a busy day and have to walk the entire place. The range of shops is supreme, but many of them are not outlet or discount shops, so expect to pay full price unless you are a size XS or XXL and can buy off the clearance racks! 3. Central Texas Wing Of The Commemorative Air Force: choicehotels.com There are 7 CAF aircraft in the Central Texas Wing. If you love aircraft or these sorts of activities, then you will have a blast here! You will literally forget about all the fun things to do in San Marcos CA - because this is so much better. You just have to take out words for now, but once you are there, you will know. Review By Liz E: My husband and I popped in here en route to San Antonio to pass an hour, I think we were there for about 4 hours in the end! The guys who volunteer here are so enthusiastic, and we were given our own private tour of the museum. We were even lucky enough to see one of the planes go out on a test flight. I cannot praise these volunteers highly enough for keeping this facility going, and we feel like we have made life-long friends! 4. Wonder World Cave And Park: choicehotels.com One of the best things to do in San Marcos TX, is to visit the beautiful Wonder World Cave! This is the first show cave here, and tourists have enjoyed visiting this cave for over a hundred years now. The place has only evolved, and you will even find a park with several entertainment zones. Review By Viorica: We had a great visit. The cave is beautiful. Our tour guide Olivia was awesome, she gave us lots of good information, and overall she is just a sweet person. I only wish we had a little more time in the cave rooms for pictures. If you wanted to take pictures, you had to stay back from the group and do so otherwise, the tour moved pretty fast. P.S if you plan to visit, make sure you wear nonslip shoes because the cave is wet and slippery. 5. Tanger Outlets San Marcos: choicehotels.com From crazy designer brands to crazy merchandise, you will save so much if you shop from Tanger outlets. If you love shopping as much as we do, then this is perhaps one of the first spots to hit. Yes, you can bargain - isn’t that what you need to save a few bucks? And whatever you save, you can use to shop some more. Review By Traveler Mom: Tanger outlets are the best outlets, and the San Marcos location is no exception. Great options of stores that fit variables ages and badges. Guess and Disney stores were my favorites, and their employees are very kind, active, and helpful. There is no real kids' area, so be aware of this if you are visiting with young kids. 6. The Wittliff Collections: choicehotels.com The Wittliff Collections was first founded in 1986, dedicated to collect and preserve the legendary Southwest’s creative legacy. This was done to foster ‘the spirit of place,’ so there’s no way you can miss out on this legendary spot. One of the best things to do in San Marcos, you can’t miss out on The Wittliff Collections. Review By Shelly R: Once we understood where to park. Being in the college library was quiet and not crowded. We went for the Lonesome Dove Exhibit, and you get to see the original clothing on mannequins and some behind glass, but you basically get a personal walk-through. The room was small, but the student who let us in to view it said they would be expanding the collection. Absolutely amazing to see original stuff from this movie, especially if you're a Texan, Western, and Lonesome Dove fan! 7. San Diego Zoo Safari Park Wanna go on a safari ride? There is a San Diego Zoo but there is the safari park which is situated in Escondido which is about 20 minutes far from San Marcos! If you are visiting any of the cities such as Poway, Temescula, Vista and Carlsbad, you can easily visit this zoo because this is the closest. The visiting hours are from 9 am To 6 pm while you will have to pay $69 as adults for entry while $59 for kids below 11 years of age! Review By Bill E Lots of areas to cover. Realistic settings for most of the animals. The "extras" were pricey. Open Truck safari wasn't really worth it although the animals were in a more natural setting. Zipline was a lot of fun but expensive for a 4 minute ride. If you have the bucks go for it. With the construction going on I would skip the balloon ride. 8. Trek Bicycle North County There are many trails across San Marcos so you can just rent a bike and travel around the place! You can rent the bicycle which costs around $75 to $100 from 11 am to 6 pm. The North County in San Marcos is perfect for bike treks hence, it is convenient for outdoorsy people. You can go on a beachside adventure, events or culinary experience on your electric bike! There are many trails across San Marcos so you need to just go!  Review By Sheree C A fabulous ride peddling or not! As a family we really enjoyed it. All the little interesting stories along the way made it really fantastic. I would definitely recommend this experience. 9. Legoland Visit the iconic amusement park in San Diego when you have a trip planned to San marcos! If you have a child-like personality or have children accompanying you on the trip, this place will be perfect in the itinerary. Only a 20 minutes ride from San Marcos, you can experience the best rides, races and building attractions. It is a fun park which also has an aquarium so you can easily make bookings at Legoland California Resort in one of their themed rooms! It will be open from 10 am to 6 pm everyday while the tickets are charged somewhere between $89 to $150. It will take about 2 days to cover the whole of the experience. Reviews By Daria Singer Clean, safe. Very understanding staff. Not particularly busy on weekdays during the winter, weekends tyou will have to que up. Food in the park is nothing special and obviously overpriced but that was expected. It is definitely convenient to buy a yearly… 10. Blissful Goat Yoga Craving for some fun things to do while visiting San Diego? How about experiencing the one-of-a-kind yoga class while interacting with baby goats. The experience is a customized adventure for anyone who wants to attend the classes. Situated at a private property, Blissful Goat Yoga is quite close to Sunshine Mountain Winery and Buena Creek Gardens. It is quite funny, I agree but imagine such a unique experience where you can interact with strangers and goats as the owner, Star Bailey, guides you through the Yoga. You can take funny pictures of the goats and selfies with goats thus having an experience which is so interesting and fun! Going to a yoga session can actually be helpful and relaxing! Reviews By Taylor My boyfriend and I decided to try goat yoga and although we are not great at yoga ourselves, we still had a blast! Loved the passionate insights from the owner and the atmosphere of balancing yoga practice with having fun with the goats… And It’s A Wrap! And it’s a wrap on the best things to do in San Marcos. So what are you even waiting for? Plan your trip to san Marcos already! We can’t wait - and while doing so, don’t forget to share your thoughts and experiences with us in the comments below! 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BY  Anindita Dey Oct 29, 2025

I was going through a recent report of Ernst & Young (EY). It was about how generative AI is changing the tourism industry.  The report features data from the recent WiT Singapore conference. It said that around 60% of the travelers from the Asia Pacific use AI tools to research and book travel destinations.  Furthermore, many airlines, hotel chains, and travel booking platforms are using AI for better data management, analysis, and revenue management. Moreover, the use of AI is offering a customized experience with UX (user experience) highlights, such as voice-based interfaces and personalized itineraries.  Thanks to these efficient virtual assistants, the ease of travel booking and personalization of itineraries, AI is also improving member engagement in corporate travel. There is a reason why names such as Kayak, United Airlines, and Concur Travel are using AI for travel booking, information updates, and more.  Hi, in today’s blog, we will talk about the role of AI in member engagement in corporate travel.   Why Is AI In Member Engagement Crucial For Corporate Travel?  From creating a personalized visual identity with an efficient profile picture-making tool, such as PFP maker, to offering real-time support and updates, AI is boosting member engagement in corporate travel.  1. Real-Time Travel Updates Chatbots and virtual assistants are changing the way we used to follow up on our travel bookings and itineraries. They offer real-time support and updates.  Furthermore, a travel booking platform with AI uses predictive analytics to enhance your booking choices. Also, the automated expense reporting eliminates all paperwork. In addition, an AI-powered fraud detection mechanism helps to identify unauthorized expenses. Thus, it ensures compliance with corporate travel policies.  2. Data Analysis To Avoid Delays And Disruptions   The machine learning algorithms of a travel booking or management system can identify cost-saving opportunities by analyzing large amounts of data.  Furthermore, machine learning boosts member engagement by identifying preferred travel modes and patterns. Also, machine learning keeps you informed about anticipated delays, suggesting alternative routes and the best flight and hotel options in this scenario.  Thus, AI accomplishes two tasks at once. It boosts the operational efficiency of the travel organizer and improves the experience of the traveler.  3. Personalized Travel Recommendations  We all have our travel preferences. AI analyzes the data and our travel search patterns to create personalized travel recommendations. AI also takes cues from the previous booking and specific corporate travel policies of a company.  Thus, AI helps save time on the process of finding and booking hotels, airlines, or trains. Moreover, AI improves employee satisfaction with cost-effectiveness. So, the employer and the employee are both in a win-win situation.  4. The Use Of AI Makes Travel More Sustainable  Did you know that AI can analyze carbon footprint? By analyzing carbon footprint, AI offers recommendations for environmentally friendly travel choices. Thus, it supports corporates to achieve their specific CSR goals.  Also, companies can use these AI insights to optimize their travel budget and reduce environmental impact to make their travel experience more efficient.  5. Policy Enforcement  Every business has a policy or a set of guidelines regarding corporate travel. AI can assess those policies, and it considers the same policies for completing travel booking and management.  In other words, an AI-integrated system ensures that the booking agrees with the specific corporate travel policies. This is effective for compliance and cost-effectiveness.  However, this compliance is not just limited to the policies of a specific company. An AI system knows the changing policies, travel advisories, latest occurrences, and announcements of a place.  Also, there can be wildlife conservation norms or sustainable tourism guidelines. Breaking any of these can lead to severe legal implications.  When you are choosing a particular place, AI will share all these updates so that your travel experience is hassle-free.  What Are The Drawbacks Of Using AI In Member Engagement For Corporate Travel?  I have already mentioned that data assessment and analytics are important aspects of the use of AI in corporate travel management. However, what if the data is incorrect? In reality, there have been instances where incorrect data has put the traveler and the travel company in a spot.  In this context, I must share the example of the Air Canada case in 2022. Jake Moffatt, a passenger, was assured by the chatbot that if he booked a full-fare flight for his grandmother’s funeral, he would be eligible to get a bereavement fare once the trip was over.  However, the claim was wrong and Air Canada refused to pay the bereavement fee. So, Jake Moffatt took the legal way.  Despite Air Canada trying to defend its position and establish the chatbot as a separate legal entity, the British Columbia Civil Resolution Tribunal held Air Canada accountable for the false dissemination of information.  So, Moffatt got a compensation of $812.02 from Air Canada. The BBC has also quoted the written response of the tribunal member, Christopher Rivers.  “It should be obvious to Air Canada that it is responsible for all the information on its website. It makes no difference whether the information comes from a static page or a chatbot.”  This incident highlights how any information mistake or “customer hallucination” caused by AI tools will make the concerned company accountable.  Good Data Hygiene And Avoiding Silos: The Future Of Using AI In Corporate Travel Management  A corporate travel booking or management company needs to be particular about good data hygiene. That is why you have to ensure that duplicates are eliminated, formats are standardized, and formatting is accurate.  When the data is well-structured and clean, a travel management company can offer the best and most accurate travel policies, cost forecasts, and a better travel experience.  Data silos are another challenge in using AI in corporate .. The problem occurs when data is kept in disconnected and separate stores. When data is fragmented, AI cannot offer a comprehensive view of anything.  So, the spending estimates and travel patterns will eventually go wrong. So, the use or incorporation of data needs to be integrated for a comprehensive result of the search or query of a traveler.