Where Can You Fully Immerse Yourself In Ancient Culture On Holiday?

Feb 8, 2023

Last Updated on: Nov 13, 2025

Travel Guides

Traveling to a new place can be a wonderful opportunity to experience different cultures and gain a deeper understanding of the world around us. Did you know for example, that the cute little cherubs we associate with romance actually originated from Cherubim, who originated during ancient Mesopotamian times? It can be fascinating learning these little nuggets of information! Moreover, one of the best ways to do this is to fully immerse yourself in the ancient culture of a location on a holiday.

This can be a transformative experience, allowing you to connect with the history and traditions of a place in a way that simply visiting tourist attractions cannot.

Here Are Three Best Places You Can Immerse Yourself In Ancient Culture:

There happen to be a handful of locations that are perfect for immersing oneself in ancient culture, and we are going to take you through a couple of our favorites in this article.

Let’s dive right into it.

1. Egypt Is As Ancient As it Gets

A 10-day trip to Egypt offers travelers an unparalleled journey into the heart of ancient history and culture. When experiencing the remnants of bygone eras, there is no better destination than this timeless land. Egypt, with its vast desert landscapes and the winding Nile River, boasts some of the most iconic ancient sites in the world, including the Great Pyramid of Giza and the Valley of the Kings. Here, visitors can step into the shadows of great pharaohs, marvel at age-old engineering feats, and be captivated by tales that have shaped civilizations for millennia.

These sites are not only impressive in their own right, but they also offer a glimpse into the rich history and culture of ancient Egypt. You can even wander around a plethora of ruins of temples and tombs and imagine what life was like for the people who built and used them.

If you want to go to one of the most historic locations on this earth, then you should plan a trip to Egypt right away. There is just no other place like it.

2. China Has A Rich Culture Of Ancient History

Next up, we have China. China has a long and rich history and houses a multitude of historical locations and landmarks, such as the Great Wall of China, the Temple of Heaven, and the Terracotta Army.

These sites can offer you an insight into the history and culture of ancient China, and you can learn about the customs, beliefs, and daily life of the people who built these impressive structures.

Visiting China can be a little expensive, so it is important that you learn how to fund travelling adventures before committing to a holiday in such a magical country.

3. Mexico Is An Underrated Gem

Another destination that is ideal for experiencing ancient culture is Mexico, specifically the ancient Mayan civilization. The Mayan civilization is one of the most fascinating and mysterious ancient cultures in the world.

Visitors to Mexico can explore the ruins of ancient Mayan cities, such as Chichen Itza and Tikal, and gain an understanding of the architecture, astronomy, and religious practices of this advanced civilization. Additionally, you can also explore the Mayan culture by visiting the many cenotes or sinkholes, which the Mayans believed to be sacred places.

Mexico is an underrated gem when it comes to ancient culture, and you will be able to scratch your itch for ancient civilizations ten times over if you decide to give it a visit.

To sum up, immersing yourself in the ancient culture of a destination can be a truly enriching experience. Whether you are exploring the ruins of Egypt, Mexico, or China, you will gain a deeper understanding of the history and culture of these ancient civilizations and come away with a greater appreciation for the world around us.

So, consider visiting one of these locations on your next holiday and try to fully immerse yourself in ancient culture for a truly memorable vacation. Have fun!

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Arnab is a professional blogger, having an enormous interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, He carries out sharing sentient blogs.

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Why Is Kawasan Falls Known For? (Description, Location, Activities, Timing, And More)

BY  Sibashree Aug 22, 2025

Thanks to Kawasan Falls and its associated canoeing activities, the Government of Badian in the Philippines is expecting a 50% tourism boom. Earl Endab, the Badian Tourism Officer, has confirmed this in a conversation with The Freeman.  However, Kawasan Falls, the multi-tiered waterfall in Badlan, has always been the prime attraction of Cebu in the Philippines, and it played an important role in the Balan tourism industry, contributing P500 in 2024.  Now, what makes Kawasan Falls so special? Turquoise blue water, refreshing pools, and lush green tropical surroundings have made Kawasan Falls the ideal place for relaxing and swimming.  In this Tour and Travel Blog, I will discuss the following key areas about Kawasan Falls.  Table of contentsWhat Is Kawasan Falls Description? Know The Key Features Of The Waterfalls What Is The Kawasan Falls Location?How To Reach Kawasan Falls From Cebu City? 1. How To Reach Kawasan Falls From Cebu City By Bus?2. How To Reach Kawasan Falls From Cebu By A Private Car?3. Take A Shared Van Ride From Cebu To Kawasan Falls Why Visit Kawasan Falls In Cebu? What is Kawasan Falls Known For?1. Canyoneering Adventure2. Swimming In The Natural Pools3. Bamboo Rafting4. Light Hiking To The Upper LevelsA Breakdown Of Kawasan Falls LevelsWhat Is The Perfect Kawasan Falls Itinerary? What Is The Best Time To Visit Kawasan Falls? What Are The Best Instagrammable Spots At Kawasan Falls?Kawasan Falls: Frequently Asked Questions (FAQs) What Is Kawasan Falls Description? Know The Key Features Of The Waterfalls  Around 3 to 4 hours away from Cebu City, Kawasan Falls is at the foot of the Mantalongon Mountain Range. Due to the high amount of limestone deposits, the water of Kawasan Falls is deep turquoise in color. The height of Kawasan Falls is 40 feet.  Furthermore, as the multi-tiered waterfall falls down, the volcanic rock formations make a pool with a depth of 11 meters. You can take a bamboo raft and reach under the falling water for a delightful “Waterfall Massage.”  These waterfalls, as part of the Kawasan Falls, get their water from the Kabukalan Spring. Then, the water passes toward the Tanon Strait and Matutinao River through the Kawasan Gorge.  Moreover, Kawasan Falls are important for the overall ecotourism landscape of the Philippines. It offers the perfect blend of a unique ecosystem, adventure activities, and scenic beauty.  Here are the key features of Kawasan Falls. Key Features of Kawasan FallsDetailsMain FallsThe first tier consists of a 40-meter-high waterfall that cascades down the Kawasan Gorge and forms a deep pool. Swimming and bamboo rafting are popular activities here. Upper TiersYou can hike up the main waterfall, and there you will find many small waterfalls and different hiking spots. Canyoneering AdventureTake an adventurous canyoneering tour from Alegria to Badian. The activities on the way include:Cliff-jumpingTrekkingSwimming in the Matutinao RiverLush Green SurroundingsEnjoy an immersive experience here thanks to the lush green tropical surroundings filled with the delightful chirpings of birds. Easy AccessibilityYou can take a drive from Cebu City and reach Kawasan Falls within 3-4 hours. Then, you can take a walk of around 10-15 minutes along the river to reach the waterfall. Hours OpenEarly Morning to Late AfternoonKawasan Falls Entrance FeePHP 45 What Is The Kawasan Falls Location? Province: Cebu, Central Visayas, Philippines Town: Badian Barangay: Matutinao Located in South Cebu, the Kawasan Falls are nestled within the Barangay Matutinao Mountains. The nearest municipality to here is Moalboal. It only takes 30-40 minutes to reach Kawasan Falls from Moalboal.  Moalboal itself is known for the most vibrant marine life, with turtle sightings and a sardine run. Moreover, Panagsama Beach here is a popular destination for scuba diving and snorkeling. How To Reach Kawasan Falls From Cebu City?  The distance between Cebu City and Kawasan Falls is close to 107 km. You can either take a bus or a private car to travel the distance. You can even opt for a shared van ride to reach Kawasan Falls.  1. How To Reach Kawasan Falls From Cebu City By Bus? You will easily find buses run by Ceres, the largest bus company in the Phillipines. Take the bus bound for Bato via Barili.  After a 2-2.5 hours of ride in the bus, you will have to get off at Matutinao Church or the Sto. Tomas De Villanueva Parish. From there, you will have to take a walk for 15-20 minutes to reach the waterfall.  2. How To Reach Kawasan Falls From Cebu By A Private Car? When you book a private car, you will get transportation assistance along with guided activities. The journey by car takes around three to four hours.  The journey will cost 200 PHP per person. You can even take a motorcycle ride, available for 50 PHP per person.  3. Take A Shared Van Ride From Cebu To Kawasan Falls  You can take public vans for 120 PHP or shared vans from the GT Express Terminal in Cebu. Shared vans are available till Moalboal. From Moalboal, you can take any southbound bus to reach the gates of the Kawasan Falls. Why Visit Kawasan Falls In Cebu? What is Kawasan Falls Known For? Kawasan Falls is famous for its deep turquoise waters, pools, and it is a hotspot of canyoneering adventure and activities such as: Sliding down rocks Hiking Swimming Cliff jumping Due to the thrills and challenges of the canyoneering route, it is also known as the natural obstacle course.  Moreover, as you take the left side of the waterfall and walk through the path briefly, you will come across many small springs. Also, Mainit Hot Springs, at the stop of Malabuyoc (to be found on the route from Oslob to Kawasan Falls), is a popular nearby attraction.  Also, Kawasan Falls has always been crucial as an eco-tourism destination. Now, everyone talks about the canyoneering adventures, lush jungle settings, multi-tiered formations, etc.  However, there is more to it. Ecotourism means balancing the tourist activities with environmental benefits by following sustainable practices.  Furthermore, ecotourism can boost local conservation efforts by creating employment opportunities and helping local commercial establishments.  Top Things To Do At Kawasan Falls: Kawasan Falls Activities From enjoying a relaxed picnic to having the most adventurous canyoneering activities, Kawasan Falls offers you the most eclectic experience.  Here are the things to do at Kawasan Falls. 1. Canyoneering Adventure View this post on Instagram A post shared by camille (@camilleguiden) Tour And Travel Blog Tips Guided tours are a must for canyoneering adventures.  2. Swimming In The Natural Pools Cool down in the main basin of the first waterfall level. It is perfect for casual swimmers and families. Here, you will get life vests available for rent.  3. Bamboo Rafting View this post on Instagram A post shared by Pao Ponce (@opao.ph) Are you ready for the ultimate “Water Massage” experience? Rent a traditional bamboo raft and float directly to reach under the falls, and allow the mighty cascades of water to fall on you.  4. Light Hiking To The Upper Levels Once you are done with all the picnic fun and adventures at Kawasan Falls, you can go for a short hike for 10 to 15 minutes and spot the second and third waterfalls.  These places are ideal if you are looking for a less crowded and quieter experience.  5. Picnicking Tables and cottages are available for rent. Bring your own food or grab some local eats nearby. A Breakdown Of Kawasan Falls Levels LevelHeightActivitiesTour and Travel Blog CommentsKawasan Falls Level 140 Meters• Swimming• RaftingIt is crowded, especially on weekends. Level 220 Meters• Swimming• RelaxationThis is quieter.Level 310 Meters• Hiking• Spending Tranquil MomentsThis offers the most immersive experience.  What Is The Perfect Kawasan Falls Itinerary?  Kawasan Falls is one of the few places that offer a spontaneous travel experience. Nevertheless, your itinerary for a perfect day at Kawasan Falls will look like this.  Kawasan Falls ActivitiesTimeThings to DoDepart from Cebu City4:30 AM• Arrive Early• Avoid TrafficStop for Breakfast at Carcar or Barili6:30 AM• Try Local Delicacies Such as Puto and Lechon. Arrive at Badian/Register8 AM• Register and Meet Your Guide. Start Canyoneering Adventure8:30 AM• Follow the Safety Briefing• Get Ready with the GearCliff Jumping, Sliding, and Trekking9 AM to 12 PM• Finally, Jump into Kawasan Falls. Lunch12:30 PM• You can choose a Tour Where Meals are included. Swimming or Bamboo Rafting1:30 PM• Relax at Kawasan Falls Level 1. Hike to the 2nd and 3rd Level2:30 PM• Enjoy an Immersive Experience at a Less Crowded Place. Freshen Up3:30 PM• Freshen Up at Basic Showers and Changing Areas. Leave from Kawasan Falls for Moalboal Beach4 PM• Enjoy the Local Marine World and Spot Marine Animals. Arrive in Cebu City from Moalboal Beach7:30-8 PM• Expect heavy traffic.  What Is The Best Time To Visit Kawasan Falls?  The dry season from December to May is the best time to visit Kawasan Falls. Moderate temperatures and clear skies make these months ideal for swimming and canyoneering.  On the other hand, the wet season from June to November impacts water safety.  Also, early morning is the best time of the day for visiting Kawasan Falls. If you visit the waterfalls before 8 AM, you will enjoy better lighting, fewer crowds, and great photography opportunities.  Budget And Expenses Of Visiting Kawasan Falls The budget and expenses of visiting Kawasan Falls will depend on the mode of transport, the food you have, the group strength, etc.  Nevertheless, roughly your budget for visiting Kawasan Falls will look like this.  ItemEstimated Cost Per PersonBus Fare (Round Trip)₱ 300-400Entry Fee₱ 45Canyoneering Tour (Including Gear and Guide)₱ 2000Lunch and Snacks₱ 200-300Locker and Cottage Rental₱ 100-300Total Estimated Cost ₱2645-3045 Where To Stay Near Kawasan Falls? Badian is the closest to Kawasan Halls. This place has many basic hotels and homestays. However, Moalboat, at a distance of 30 minutes, has the more luxurious beaches.  Also, Alegria will be the right place to find an accommodation if you are going on a canyoneering adventure.  What Are The Best Instagrammable Spots At Kawasan Falls? View this post on Instagram A post shared by Guide to the Philippines (@guidetothephilippines) The top of the bamboo raft below the first fall is the best Instagrammable spot at Kawasan Falls. Some other Instagrammable spots here are: Mid-jump during canyoneering Poolside at the second level Jungle trail bridges leading to the falls Drone shot above all three levels (with permission) Conservation And Responsible Tourism At Kawasan Waterfalls Cebu is projected to produce the highest amount of solid waste in 2025 in the Philippines. Plastic bottles, scattered sachets, and plastic bags constitute the highest amount of waste produced in the region.  A rise in the number of foreign tourist footfall here has led to the mounting wastage. In this context, ecotourism can be a great alternative to mass tourism.  Kawasan Falls is a part of the 248 protected areas of the country. Due to over-tourism, the site was temporarily closed in 2022 for rehabilitation. Since reopening, visitor caps and strict regulations have been enforced. Always follow "Leave No Trace" principles when you visit Kawsan Falls.  Don’t pick plants or disturb wildlife. Avoid loud music. Bring your own trash back. Stay on marked paths. Travel Tips For Visiting Kawasan Falls Wear aqua shoes or trekking sandals as the trails can be slippery.  Use waterproof bags/cases to protect your electronics.  Follow local guides’ instructions as a safety-first approach.  Pack out your trash and respect nature. Kawasan Falls: Frequently Asked Questions (FAQs) Here are the frequently asked questions and answers about Kawasan Falls.  1. Can Kids Visit Kawasan Falls?  Yes. Kids can visit the first-level pool of the Kawasan Falls. However, canyoneering is only recommended for ages 12 and above. 2. How Long Does The Canyoneering Tour Take? On average, the tour lasts 3 to 5 hours, depending on your pace and the weather. The tour starts from the Matutinao River.  3. What To Wear For Visiting Kawasan Falls?  You must wear quick-dry clothes and water shoes or sandals with a good grip. Furthermore, you will need a rash guard for sun and rock protection. Wear swimwear underneath if swimming is on the itinerary list.  4. What Is The Weight Limit For Ziplining At Kawasan Falls?  The weight limit for ziplining at Kawasan Falls is 100 kg. If you exceed this mark, you will have to trek to the starting point.

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Exploring Sikkim

BY  Abdul Aziz Feb 16, 2023

Sikkim is a state in northeastern India, bordered by Bhutan to the east, Tibet to the north, and Nepal to the west. It is the second smallest state in India but is known for its stunning natural beauty, rich cultural heritage, and diverse landscape, which includes the Himalayas, rolling hills, and lush forests. Some of the popular tourist destinations in Sikkim include the capital city of Gangtok, which is known for its vibrant street markets, delicious street food, and stunning views of the surrounding mountains. Other popular destinations include the famous Nathula Pass, which offers breathtaking views of the Himalayas and the surrounding landscapes, and the Tsomgo Lake, a high-altitude glacial lake surrounded by stunning mountain scenery. Sikkim is also home to a number of historic monasteries and temples, including the Rumtek Monastery, one of the largest and most important monasteries in the region, and the famous Tashiding Monastery, which is considered one of the holiest sites in Sikkim. Overall, Sikkim is a must-visit destination on Northeast tour packages for those interested in natural beauty, culture, and history, and offers a truly unique and unforgettable experience for visitors to the region. Gurudongmar Gurudongmar Lake is a high-altitude freshwater lake located in the northeastern Indian state of Sikkim. It is one of the highest lakes in the world and is considered to be one of the most sacred sites in the region by both Hindus and Buddhists. The lake is located at an altitude of over 17,000 feet and is surrounded by the stunning peaks of the Himalayas. Despite its high altitude and harsh climate, the lake remains a popular destination for both tourists and pilgrims, who come to experience its natural beauty and spiritual significance. Gurudongmar Lake is named after Guru Padmasambhava, a revered Tibetan Buddhist saint who is said to have blessed the lake and made its waters holy. According to local legend, the lake never freezes, even in the harshest of winters, due to the blessing of Guru Padmasambhava. Visitors to the lake can take a challenging but rewarding trek through the mountains to reach the lake, or they can take a drive along a rough road to reach the lake's shores. Regardless of how they reach it, the lake offers breathtaking views of the surrounding landscapes and is a must-visit destination on Northeast tour packages for those interested in natural beauty and spirituality. Yumthang Valley The Yumthang Valley is a stunning mountain valley located in the northeastern Indian state of Sikkim. It is known for its incredible natural beauty and is often referred to as the "Valley of Flowers" due to its lush and colorful landscape. The Yumthang Valley is situated at an altitude of over 11,000 feet and is surrounded by the towering peaks of the Himalayas. During the spring and summer months, the valley is blanketed in a vibrant carpet of wildflowers, including rhododendrons, primulas, and poppies, making it a truly awe-inspiring sight. The valley is also home to the Yumthang Hot Springs, which are believed to have healing properties and are popular among visitors for their therapeutic benefits. Additionally, the valley offers a variety of outdoor activities, including trekking, hiking, and horseback riding, making it a popular destination for adventure-seekers and nature enthusiasts on Sikkim tour packages. Overall, the Yumthang Valley is a must-visit destination for those interested in natural beauty and is a truly unique and unforgettable experience for visitors to Sikkim. Namgyal Institute Of Tibetology The Namgyal Institute of Tibetology is a research center and museum located in the city of Gangtok in the northeastern Indian state of Sikkim. It is dedicated to the study and preservation of Tibetan culture, religion, and history, and is considered one of the leading institutions of its kind in the world. Founded in 1958, the Namgyal Institute of Tibetology is home to a vast collection of Tibetan manuscripts, artifacts, and works of art, including ancient texts, religious objects, and rare manuscripts. The museum also houses a large collection of Tibetan religious masks, sculptures, and paintings, making it a must-visit destination for those interested in Tibetan art and culture. In addition to its museum, the institute also operates a library and research center, which is dedicated to the study of Tibetan culture, religion, and history. The library is considered one of the most comprehensive collections of Tibetan literature and is an important resource for scholars and researchers from around the world. Visitors to the Namgyal Institute of Tibetology can take a guided tour of the museum and view the incredible collection of artifacts, as well as attend lectures and workshops on Tibetan culture and history. Overall, the institute is a fascinating destination that offers a unique glimpse into the rich culture and history of Tibet and is a must-visit destination for those interested in the region. Zuluk Zuluk is a small village located in the Eastern Himalayas in the Indian state of Sikkim. It is situated at an altitude of around 10,000 feet and is known for its stunning views of the surrounding mountains and rolling hills. Zuluk is becoming a popular destination among tourists and adventure-seekers, thanks to its unique location and breathtaking scenery. The village is located on a historic trade route that was once used by traders traveling between Tibet and India, and its winding roads offer spectacular views of the surrounding landscapes. One of the main attractions in Zuluk is the Zuluk Loop, a stunning mountain road that offers breathtaking views of the surrounding landscape. The loop is a popular destination for road trips, and visitors can take a drive through the mountains to experience the incredible scenery and views of the Himalayas. Zuluk is also home to a number of historic monasteries and temples, including the Tukla Monastery, which is one of the oldest and most important monasteries in the region. Visitors can attend prayer ceremonies and learn about the rich cultural and spiritual heritage of the area. Overall, Zuluk is a must-visit destination for those interested in natural beauty, culture, and history, and offers a truly unique and unforgettable experience for visitors to the region. Do-Drul Chorten Do-Drul Chorten, also known as the Stupa of Reality, is a Buddhist stupa located in the city of Gangtok in the northeastern Indian state of Sikkim. It is one of the most important religious and cultural landmarks in the region and is considered a sacred site by the local Buddhist community. The Do-Drul Chorten was built in 1945 by the head of the Nyingma order of Tibetan Buddhism and is considered one of the most important centers of Buddhism in Sikkim. The stupa is surrounded by 108 prayer wheels, which are turned by visitors as a form of meditation and prayer. The Do-Drul Chorten is also home to a number of Buddhist shrines and statues, including images of the Buddha, Guru Rinpoche, and other important figures in Buddhist history. Visitors can attend prayer ceremonies and learn about the rich cultural and spiritual heritage of the area. Overall, the Do-Drul Chorten is a must-visit destination for those interested in Buddhism and the culture of the region and offers a unique and fascinating glimpse into the spiritual beliefs of the local community. Whether you are a spiritual seeker or simply interested in the rich history and culture of the region, a visit to the Do-Drul Chorten is sure to be a memorable and enriching experience. Read Also: Exploring The Unexplored: Which Is The Best Time To Visit Darjeeling? Top 5 Best Tourist Places In Coimbatore – Travel Guide Best Places For River Rafting In India

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How AI Is Revolutionizing Member Engagement In Corporate Travel: Enhancing Interaction And Personalization

BY  Anindita Dey Oct 29, 2025

I was going through a recent report of Ernst & Young (EY). It was about how generative AI is changing the tourism industry.  The report features data from the recent WiT Singapore conference. It said that around 60% of the travelers from the Asia Pacific use AI tools to research and book travel destinations.  Furthermore, many airlines, hotel chains, and travel booking platforms are using AI for better data management, analysis, and revenue management. Moreover, the use of AI is offering a customized experience with UX (user experience) highlights, such as voice-based interfaces and personalized itineraries.  Thanks to these efficient virtual assistants, the ease of travel booking and personalization of itineraries, AI is also improving member engagement in corporate travel. There is a reason why names such as Kayak, United Airlines, and Concur Travel are using AI for travel booking, information updates, and more.  Hi, in today’s blog, we will talk about the role of AI in member engagement in corporate travel.   Why Is AI In Member Engagement Crucial For Corporate Travel?  From creating a personalized visual identity with an efficient profile picture-making tool, such as PFP maker, to offering real-time support and updates, AI is boosting member engagement in corporate travel.  1. Real-Time Travel Updates Chatbots and virtual assistants are changing the way we used to follow up on our travel bookings and itineraries. They offer real-time support and updates.  Furthermore, a travel booking platform with AI uses predictive analytics to enhance your booking choices. Also, the automated expense reporting eliminates all paperwork. In addition, an AI-powered fraud detection mechanism helps to identify unauthorized expenses. Thus, it ensures compliance with corporate travel policies.  2. Data Analysis To Avoid Delays And Disruptions   The machine learning algorithms of a travel booking or management system can identify cost-saving opportunities by analyzing large amounts of data.  Furthermore, machine learning boosts member engagement by identifying preferred travel modes and patterns. Also, machine learning keeps you informed about anticipated delays, suggesting alternative routes and the best flight and hotel options in this scenario.  Thus, AI accomplishes two tasks at once. It boosts the operational efficiency of the travel organizer and improves the experience of the traveler.  3. Personalized Travel Recommendations  We all have our travel preferences. AI analyzes the data and our travel search patterns to create personalized travel recommendations. AI also takes cues from the previous booking and specific corporate travel policies of a company.  Thus, AI helps save time on the process of finding and booking hotels, airlines, or trains. Moreover, AI improves employee satisfaction with cost-effectiveness. So, the employer and the employee are both in a win-win situation.  4. The Use Of AI Makes Travel More Sustainable  Did you know that AI can analyze carbon footprint? By analyzing carbon footprint, AI offers recommendations for environmentally friendly travel choices. Thus, it supports corporates to achieve their specific CSR goals.  Also, companies can use these AI insights to optimize their travel budget and reduce environmental impact to make their travel experience more efficient.  5. Policy Enforcement  Every business has a policy or a set of guidelines regarding corporate travel. AI can assess those policies, and it considers the same policies for completing travel booking and management.  In other words, an AI-integrated system ensures that the booking agrees with the specific corporate travel policies. This is effective for compliance and cost-effectiveness.  However, this compliance is not just limited to the policies of a specific company. An AI system knows the changing policies, travel advisories, latest occurrences, and announcements of a place.  Also, there can be wildlife conservation norms or sustainable tourism guidelines. Breaking any of these can lead to severe legal implications.  When you are choosing a particular place, AI will share all these updates so that your travel experience is hassle-free.  What Are The Drawbacks Of Using AI In Member Engagement For Corporate Travel?  I have already mentioned that data assessment and analytics are important aspects of the use of AI in corporate travel management. However, what if the data is incorrect? In reality, there have been instances where incorrect data has put the traveler and the travel company in a spot.  In this context, I must share the example of the Air Canada case in 2022. Jake Moffatt, a passenger, was assured by the chatbot that if he booked a full-fare flight for his grandmother’s funeral, he would be eligible to get a bereavement fare once the trip was over.  However, the claim was wrong and Air Canada refused to pay the bereavement fee. So, Jake Moffatt took the legal way.  Despite Air Canada trying to defend its position and establish the chatbot as a separate legal entity, the British Columbia Civil Resolution Tribunal held Air Canada accountable for the false dissemination of information.  So, Moffatt got a compensation of $812.02 from Air Canada. The BBC has also quoted the written response of the tribunal member, Christopher Rivers.  “It should be obvious to Air Canada that it is responsible for all the information on its website. It makes no difference whether the information comes from a static page or a chatbot.”  This incident highlights how any information mistake or “customer hallucination” caused by AI tools will make the concerned company accountable.  Good Data Hygiene And Avoiding Silos: The Future Of Using AI In Corporate Travel Management  A corporate travel booking or management company needs to be particular about good data hygiene. That is why you have to ensure that duplicates are eliminated, formats are standardized, and formatting is accurate.  When the data is well-structured and clean, a travel management company can offer the best and most accurate travel policies, cost forecasts, and a better travel experience.  Data silos are another challenge in using AI in corporate .. The problem occurs when data is kept in disconnected and separate stores. When data is fragmented, AI cannot offer a comprehensive view of anything.  So, the spending estimates and travel patterns will eventually go wrong. So, the use or incorporation of data needs to be integrated for a comprehensive result of the search or query of a traveler.