Best Summer Destinations In Europe: Couples, Get Ready!

Apr 21, 2025

Last Updated on: Sep 15, 2026

Europe

Discover the best summer destinations in Europe, a continent that remains a massive powerhouse in the global beach tourism industry, holding an impressive 38.3% market share.

Further, Europe’s thriving beach tourism sector has strong backing from the European Commission. 

The Commission supports European countries with beautiful beaches through action plans, smart strategies, and sustainable growth initiatives. 

Therefore, it is no surprise that by 2032, the European beach tourism industry is expected to reach $357 billion.

Now, as a traveler, if these stats look mundane to you (I love them, as I think traveling is all about touching and improving lives, and you cannot do that without an economic boost!), the glorious stretches of sand and the dramatic landscape give you enough reasons to plan a trip. 

In this Tour and Travel Blog, I have curated the best summer destinations in Europe, along with the hidden gems. 

So, couples, you know where you need to sail for some serious coastal fun!

The Best Summer Destinations In Europe Beach: Forget The Count! 

Think of the dramatic landscape of the Mediterranean Coastline. Some are sandy and fun, while others are gothic and full of drama. 

On the other hand, the Atlantic beaches are full of marshlands, inlets, and barrier islands. 

Despite these differences in landscape and coastal geology, beaches are among best summer destinations in Europe, thanks to long hours of Sun and pleasant weather. 

Summer months are also ideal for outdoor activities on the beach, including sunbathing, swimming, and scuba diving.

Furthermore, intimate activities such as sunbathing against serene water backdrops make Europe’s beaches ideal for summer romance. 

Moreover, I cannot think of a more romantic venue for a candlelight dinner than the Mediterranean beaches in Europe.

Here, I present the beaches I have been to in Europe; while there are some regular staples on our list, I’ll focus mostly on the beaches that impressed me most. 

1. French Riviera: Plage Notre-Dame Porquerolles Was Our Sweet Spot

French Riviera_ Plage Notre-Dame Porquerolles Was Our Sweet Spot

Closest Airport: Nice Côte d’Azur Airport (NCE)

With approximately 180 km of coastline, the French Riviera, the setting of popular movies such as GoldenEye and Hitchcock’s To Catch a Thief, is dotted with stunning beaches. 

The over 90 beaches in the French Riviera offer an unmatched diversity. You’ll find beaches like Pampelonne, where vast sandy stretches will grab your attention. 

On the other hand, the French Riviera boasts Paloma, an adorable spot with its dramatic pebble beach. 

However, we found our sweet spot at Plage Notre-Dame Porquerolles, a beach just 15 km away by water taxi from the French Riviera. 

Porquerolles, one of Europe’s best summer destinations, is a not-so-developed island measuring 9 km long and 2 km wide. 

So, we started our day by bicycling through red trails. The eucalyptus trees on both sides of the trail were a blessing. 

After the ride, we visited the contemporary art museum at Villa Carmignac and enjoyed the best rosé champagne and local delicacies at their outdoor dining setup.  

We came back to the beaches by noon, and the cafes with the musicians playing the old-day tunes created the perfect backdrop for the change of shades and light play we were witnessing on the sandy stretches. 

And it was sunset time! We knew we had to take a dip. We could listen to the cicadas’ grinding and watch the last rays of the sun weave magic on the sand and water. 

After our time in the water, it was time to head back to the French Riviera. We had a great time at the beach with memories of broken wooden chairs and weary bicycle stands as beautiful frames from a movie. 

Au revoir, Porquerolles!

⁕⁕⁕ Tour And Travel Note ⁕⁕⁕

Don’t miss a visit to the resort town of Nice if you are in the French Riviera. It is one of Europe’s best cities, with beaches and nightlife. 

2. Amalfi Coast: A UNESCO World Heritage Site And The Prettiest Coast Of Italy

Amalfi Coast_ A UNESCO World Heritage Site And The Prettiest Coast Of Italy

Nearest Airport: Naples International Airport (NAP)

The Amalfi Coast requires no introduction. From beaches with dramatic rocky coves to those with sandy stretches, every beach stands out with its unique appeal, and Mediterranean delicacies here are out of this world. 

Nevertheless, among all the beaches, Fornillo Beach in Positano won our hearts.

With its pebbled shore and fewer crowds, everything about the beach felt “intimate.” 

It was our Punto Dolce, where we enjoyed every beach activity to the fullest. However, the highlight of our visit was exploring the nearby Grotta di Fornillo, with its amazing scenic views. 

3. The Egadi Islands: The Best Fusion Of Natural Beauty And Ecological Attractions

Nearest Airports: Palermo Falcone-Borsellino Airport (PMO) and Trapani-Birgi Airport (TPS)

Also known as the Egadi Islands, these islands in Italy are among the best summer destinations in Europe. 

Our destination was Favignana, with beautiful beaches such as Cala Azzurra and Cala Rotonda. 

However, our favorite among all was Bue Marino. The rocky coastline here is unique, and we fell in love with the sunrise views. 

We also explored Favignana and took a ferry to the Saline Trapani nature reserve.

It is around 40 minutes to reach the nature reserve. 

This Ramsar Site, and a protected area entrusted to the World Wildlife Fund, is home to the rare Aphanius fasciatus fish. 

Further, we saw birds like the Saker Falcon and the Common Shelduck there. 

4. Platja de Formentor, Majorca: A Calm Beach With Green Water

Platja de Formentor, Majorca_ A Calm Beach With Green Water

Nearest Airport: Palma de Mallorca Airport (PMI)

A calm “Blue Flag” beach on the Formentor Peninsula, Platja de Formentor is surely one of the best Majorca Island has to offer.

The landscape here defines the word drama, and the sight of the Tramuntana mountains amidst dense pine forests will stay in my memory forever.

Furthermore, the water’s blue and green colors complement the backdrop. 

The beach isn’t very long, and we walked about 1 km to reach Cap de Formentor, the farthest point of the beach.

We also took a ride on a rented sailboat. Catamarans are also available for rent. You can even try snorkeling for more adventure. 

5. Myrtos Beach, Kefalonia: A Romance With White Sand And Turquoise Sea

Myrtos Beach, Kefalonia_ A Romance With White Sand And Turquoise Sea

Nearest Airport: Kefalonia (EFL) Airport

One of the best summer destinations in the world, Myrtos Beach in Kefalonia, Greece, has our hearts for its stunning natural beauty. 

Awarded a “Blue Flag,” the beach features stretches of white sand with dramatic cliffs in the background. 

The turquoise water also offers a serene view. 

6. Hietaniemi Beach, Helsinki: Best For Summer Swimming And Beach Volleyball

Hietaniemi Beach, Helsinki_ Best For Summer Swimming And Beach Volleyball

Nearest Airport: Helsinki Airport

Hot summer days call for serious beach fun at Hietaniemi Beach in central Helsinki, Finland. 

With its shallow water and picturesque setting, Hietaniemi Beach is perfect for playing basketball and beach volleyball. 

Also, don’t forget to try the coffee and snacks at Badenbaden, the summer terrace. Want to try your luck at golf? 

Visit the nearby miniature golf course. 

7. Beach of Durres: The Most-Visited Beach In Albania

Beach of Durres_ The Most-Visited Beach In Albania

Nearest Airport: Tirana Airport

Durres Beach, Albania’s most-visited beach, is also one of the best summer destinations in Europe. 

Durrës has a rich history, with stories going back to 627 BC.

The Roman amphitheater was also our biggest draw. 

The beach also stands out for its proximity to the Adriatic Sea, a prominent feature in Europe’s cultural, historical, and economic landscape. 

Recently, the Adriatic Sea was in the news after a Riesenhai, or basking shark, was seen off the Croatian Peninsula.

8. Fteri Beach, Kefalonia: Romance In A Secluded Beach With Turquoise Waters

Fteri Beach, Kefalonia_ Romance In A Secluded Beach With Turquoise Waters

Nearest Airport: Kefalonia International Airport Anna Pollatou

With rugged hinterlands and candy-colored houses, Fteri Beach in Kefalonia, Greece, is the prettiest beach I have been to in Europe. 

One of Europe’s best summer destinations, this beach sits in a secluded cove with beautiful white cliffs and the bluest water. 

Don’t miss snorkeling for the ultimate adventure. 

9. Praia da Comporta: The Secret Sweet Spot In Portugal

Nearest Airport: Lisboa (LIS) Airport

One of Europe’s best summer destinations, Praia da Comporta is a hidden gem in Portugal. 

Summer months are busy at Praia da Comporta. However, the 19-km stretch of shoreline gives you plenty of space for all the beach fun. 

We had the most elaborate lunch at the Comporta Café, and we got into the water after hours of swimming. 

However, the biggest attraction was the horseback ride at sunset. The surroundings looked magical. 

10. Mala Beach: Cliffs, Sands, And Clear Water

Nearest Airport: Nice Côte d’Azur Airport

I was almost done writing this blog when it suddenly struck me. I had missed Mala Beach, another wonder in the French Riviera. 

With pebbles and sand on the shores, this secluded beach is ideal for some intimate moments with your partner. 

Further, the views of the majestic Mediterranean Sea and cliffs leave you awestruck. 

11. Vitali Beach: Best For The Quiet Romance

Vitali Beach_ Best For The Quiet Romance

Nearest Airport: Athens International Airport

Vitali Beach in Andros, Greece, is one of Europe’s best summer destinations if you are planning a coastal getaway. 

It is one of the quiet ones, too! 

The shores are full of pebbles. So, it is quite a walk before you reach the blue waters. However, the nearby caves and the best Pina Colada available make every effort worthwhile. 

12. Cala de Deiá, Mallorca: Falling In Love With The Rugged Charm

Cala de Deiá, Mallorca_ Falling In Love With The Rugged Charm

Nearest Airport: Palma de Mallorca Airport (PMI)

Cala de Deià, a rugged, bewitching inlet near Deià, Spain, has a small beach with crystal-clear water.

This is a place for couples who love everything quaint and a close-to-nature experience. 

After a fun swim in the crystal-clear water, you can have your meal at the Can Lluc cafe and enjoy fishing while sitting on the rocky platform above the water. 

You can also visit the beautiful hamlet of Lluc Alcari, just 15 km away from Cala de Deiá.

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Sibashree is a travel, culture, and leisure writer who has been writing since the age of 12 and professionally since 2014. With more than a decade of travel writing experience and journeys across India and several parts of the world, she brings a deeply personal and thoughtful perspective to her work. A student of English Literature and Mass Communication, Sibashree has always viewed travel as more than movement — for her, it has been a way of understanding people, cultures, and herself. Her passion for spiritual exploration has also led her to many unusual and meaningful destinations over the years. Outside of writing, Sibashree enjoys watching European cinema, reading about global politics, and reflecting on the stories hidden within everyday places.

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READ MORE best beaches in Greece

9 Best Beaches In Greece That You Must Visit Once In Your Life

BY  Barsha Sep 26, 2025

With more than 200 inhabited (and beautiful) islands dotting the Ionian and Aegean Seas, Greece is definitely a beach lover’s paradise. However, with so many stunning options, it can get very overwhelming to find out which island is perfect for a sun-soaked getaway.  And I’ve been there, truly! But then my partner and I have always hated crowds - plus, all the popular islands were too expensive. So, our aim was simple - to find the best spots in Greece.  If you explore them and fall in love with one of them, you may decide to buy a property here for your holidays or for rental. On that note, I’ve listed the best beaches in Greece. My parameters? Well, I’ve got quite a few - check them out before jumping down to my list of Greece’s best beaches - and yes, all of them are located in Milos.  Does the beach come with a long coastline and a great view?  Is the water good for swimming? What activities can you try?  How’s the sand? Is there a restaurant to dine at? Does the restaurant offer takeaway? How’s the parking? Can you rent umbrellas and chairs?  Is there anything unique or rare about the beach? Stay tuned. 9 Best Beaches In Greece: Keeping my parameters, let’s check out the best beaches in Greece: 1. Kleftiko Beach: Kleftiko Bay, a truly magical place, ah! This protected bay is home to crystal-clear turquoise water, hidden sea caves, and dramatic white cliffs. In fact, the sea caves were actually used by pirates as a hideout.  This beach is an iconic spot in Milos - and for all the right reasons. The beach was stunning, and the view? Absolutely worth every single penny. Technically, it's not really a beach - it was a sort of bay. Still, for me, this was one of the best beaches in Greece. Now, coming to the beach’s accessibility, you just can’t walk to this bay. Yep, there’s no road that directly leads to this bay. In fact, you can access this boat only by boat. However, there’s a three-mile hike that you can take - it leads directly to the beautiful bay.  My boyfriend is a professional mountaineer, and there’s no way he will compromise on the hike! So, he convinced me that this would be a great experience - and like always, he was right! When you descend, you will get a stunning perspective of the entire bay. We found a few flat rocks at the very bottom and paused for a break to soak in the breathtaking view around us.  Later in the evening, we went back to this bay - but this time, we opted for a speedboat tour, and it was a different experience, much like checking out the same view from two different perspectives.  How Much Will It Cost You? Access to this beach is completely free. However, we recommend boat tours - and those will cost you between $35 and $70 for half-day tours and around $117 for a full-day tour.  2. Kolympisionas Beach: Kolympisionas Beach is perhaps the most underrated beach on this list. Thanks to Away Lands, a fellow travel blog, I first read about this beach - and it made it to my bucket list. When I reached here, I realized this was indeed worth the effort and time! The best part? This is so underrated that you will not even find it by its English name on Google Maps. So, if you are looking for a beach where you can enjoy the isolation, then this is your best shot!  It was Summer, and everywhere we went, we were greeted with crowds. But this was a complete surprise. We had just hiked from Milos Cove Hotel without knowing what we could have found at the end of the trail, ending up at this private cove.  Also, thanks to the unpaved roads here, it is best to rent an ATV or SUV for an entire day to drive around. There’s so much to explore in easy Milos - so the extra expense on commuting is necessary and absolutely worth it.  Moreover, if you have been dreaming about going skinny dipping at least once in your life, this is the spot! (We might have done it, and it was one of the best highlights of the trip.) How Much Will It Cost You? Like most European beaches, entry to this beach is free. You can rent umbrellas and sunbeds in different areas on the beach - but the rates tend to vary. While a set of sun loungers and umbrellas cost $94 at one spot, they cost us as little as $36 in another area. If you add food and drinks, it will cost you around $140. 3. Firiplaka Beach: We found the Firiplaka Beach on the island’s southern coast. It is one of the best beaches in Greece to rent an umbrella and a chair for spending an entire day lounging by the sea. Once here, you can enjoy the crystal-clear blue water, the soft sand, the wide bay, and the surrounding calmness.  Moreover, you can rent paddleboards and kayaks from a small beach shack here. Plus, we had a great time at the beach bars - sipping on cocktails and lounging in comfy chairs.  For people who are up for some exploring, you can walk down the beach towards the candy-colored rocks - you can explore the private, sandy inlet near the rocks. Also, if you don’t want to rent sunbeds, then don’t forget to carry an umbrella or a hat because the beach has no shade.  How Much Will It Cost You? Access to the beach is free, so you can enjoy the water and swim around for free. We rented a set of sun loungers and umbrellas for $60. However, we found out later that some places on the beach offer the same things for only $35 - so, it’s better to ask around before renting umbrellas from the first place you spot.  4. Mandrakia Beach: Mandrakia, a fishing village that was right out of a European movie! This classic Greek village is home to traditional whitewashed buildings, colorful fishing shelters, and vibrant boat garages beautifully carved into rocks - the view? Postcard-perfect!  Moreover, the beach is the right blend of small sandy spots and rocky outcrops, making it a unique spot for sunbathing and swimming. The water is crystal-clear in the small port - that way, you can just go down the colorful steps and jump into the water from the dock.  Also, being a food junkie, I dragged my athletic partner to several places serving delectable food - my favorite? One of the most iconic restaurants of Milos, Medusa, stood out for its fresh seafood and the view.  How Much Will It Cost You? Access to this underrated beach is free. There are some spots to order food from, but I suggest spending money on exploring this classic Greek fishing village.  5. Firopotamos Beach: Only a few minutes from the beautiful Mandrakia, we found another charming little village, Firopotamos. This scenic seaside village is literally perched on a cliff with crystal-clear, turquoise water.  You can rent umbrellas and sunbeds on the beach. Plus, there’s a cool beach bar here, if you want to sip on cocktails while enjoying the view like us!  Moreover, there’s a road from this tranquil cover - if you walk up this road for a few minutes, you will find stone ruins open to the visitors.  We had gone to explore these ruins behind the church, and guess what? We realized these ruins overlook the whole bay and are worth spending time at.  In addition, you can rent small, waterfront houses here and stay in some of the most beautiful places in Milos. However, we had to book our house months ago since people book them in advance - and that too months ago. So, do plan early if you want to stay in these charming little houses.  How Much Will It Cost You? Access to this beach is free. We rented a set of sunbeds for $20 - the rates tend to vary between $12 and $35, depending on the season. Also, I got very drunk here and ended up paying the beach bar $80 for the cocktails.  6. Agkali Beach: The beautiful Milos Cove Hotel has a hidden cover inside with a picturesque ambience (similar to that of a private beach) and candy-colored cliffs - welcome to the unbelievably beautiful Agkali beach.  You will only need one thing to access this beach - you have to stay in the Milos Cove Hotel. Yes, the beach is only open to hotel guests. Moreover, you can easily reach the beach by boat. Otherwise, the drive is not very comfortable thanks to the unpaved roads - it’s a rocky paradise out here.  While we were here, we were mesmerized by the rocks scattered everywhere on the beach - the rainbow of colors and the beautiful striations made it unique and memorable. How Much Will It Cost You? This is a common problem with all beaches in Greece - prices tend to vary a lot. And Agkali beach was no different. Access to the beach is free, and the boat ride to the beach costs us $47.  7. Sarakiniko Beach: Sarakiniko Beach is famous - it literally put Milos on the map for having some of the best beaches in Greece. This beach is known all around the globe for its beautiful moonscapes.  Walking around in this cove of white rocks almost felt like walking on another planet, especially when the light starts dropping before sunset. Truly, the landscape here is something I am sure I won’t see anywhere else - you have to see the white rocks in both their evening glory and under the bright sun.  Also, if the water is calm, you can experience cliff jumping since the edges of cliffs here jut out over the water. But in case the winds pick up and the water seems to be relatively rougher, be cautious about your swimming skills. How Much Will It Cost You? Access to the beach is free. Renting sunbeds and umbrellas will cost you between $12 and $18. If you go on a land excursion in Milos with Sarakiniko as a stop, it will cost $440 for every traveller. Moreover, you can do the same via boat - in that case, it will cost you around $150. 8. Kalamos Beach: Kalamos Beach is not a beach - rather, it's a tiny, pristine strip that was accessible only by boat. The sand here looks like nobody has ever stepped on it.  And the thing about such beaches is that they're a rarity in the world we are living in currently. As a result, swimming around in the water here was an incredible experience.  Moreover, if there’s one activity that you have to try, then that would be to go on a boat tour. My partner planned one for me. We rented a speedboat and spent an entire day exploring the water, hidden beaches, beautiful bays, and coastlines.  You can do the same - there are different companies offering boat tours everywhere on the island, starting from party boats to boats for small groups. How Much Will It Cost You? Kalamos beach has no entrance fees. Renting a set of sunbeds and umbrellas will cost you between $12 and $24. In some spots, it will cost you $24 to rent sunbeds, but it comes with a cocktail or beer.  9. Paralia Paleochori Beach: The only reason I visited this stunning beach and wrote about it in this list is its unique landscape - a volcanic landscape and colorful cliffs with a blend of pebbles and soft sand.  What we found especially unique here was the cove’s natural warm water due to geothermal activities taking place under the water.  As a result, stem vents close to the shoreline make the sand somewhat warm, even in the cold. So, if you are planning a trip during the summer, it's best to wear sandals to protect your feet from hot sand.  While we were here, we did visit the popular (and super expensive) Sirocco Volcanic Restaurant, a pricey restaurant in Milos close to the Paralia Paleochori beach. The USP? The restaurant is famous because it cooks fish directly in the heat from the volcanic sand. The reviews aren’t lying - the food here is delicious and the place is a must-visit.  How Much Will It Cost You? Paralia Paleochori beach is somewhat expensive compared to the other beaches on this list. As a result, renting a set of sunbeds and umbrellas will cost you between $47 and $94. Are Beaches In Greece Safe? Yes, the best beaches in Greece are usually safe, famous for their calm water and clean environment. Having said that, it is always vital to be aware of all potential risks, including underwater hazards such as jellyfish and sea urchins, riptides, strong sun, and even theft.  Also, it is vital to check warning flags, wear appropriate gear (especially footwear), follow rules (including what the lifeguard says), and protect yourself from the sun for a safe experience.  Frequently Asked Questions: Check out the most frequently asked questions about the best beaches in Greece: 1. Is Milos Cheaper Than Crete? Yes. It is cheaper to plan a trip to Milos - instead of Crete. The islands of Milos have a laid-back atmosphere and are much smaller in size, with several budget-friendly options for food, lodging, and local experiences, making the island a cost-effective spot for travel enthusiasts.  2. What Is The Cheapest Month To Visit Greece? While you will find the most budget-friendly options between November and March, each month comes with its own set of unique experiences and advantages. So, whether you feel like making the budget a priority or seeking fewer crowds and pleasant weather, planning a trip as per these insights will make your Greek holiday memorable.  3. When Not To Visit Greece? Summer is very hot in Greece, especially close to the sea. This warm weather and heat make the experience uncomfortable, especially when you are visiting historical spots or enjoying any outdoor activity during the day. So, it’s best to avoid a trip to Greece in any extreme weather conditions - it's best to visit in autumn or spring.  4. Which Greek Islands Are Not To Visit? It's best to avoid Santorini and Mykonos if you are not a fan of high prices and crowds, since these islands are expensive and overcrowded. Then there are other islands that you can avoid, depending on what you prefer. For instance, we picked Milos because it's one of the most underrated islands of Greece. Read Also: The Best Luxury Villas Greece Le Collectionist: Why Are They Unique? Seven Reasons To Visit The Stunning Greek Ionian Islands A Beginner’s Guide To Island-Hopping In Greece

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Best Hotels In Paris: Understanding How They Are Supporting The City’s Tourism Today

BY  Sibashree Apr 28, 2025

This time, I was on a 2-day Paris travel and was working on how the best hotels in Paris have been supporting the thriving tourism scene in the city. I did my case study on the hotels near Opera Paris France, to get the entire picture.  I also had the opportunity to meet the leaders of Citadines Apart'hotel Opéra Paris, which The Ascott Limited operates. They shared their insights and observations with me. Paris had a footfall of 11.2 million during the Summer Olympics of 2024. The success story with great numbers continued as Paris consolidated the Olympics’ success for the rest of the year.  This boost in the number of tourists has further facilitated growth in the hospitality sector. The French hospitality sector is expected to grow at a CAGR of 2.34% from 2023 to 2028.  However, these two booming industries are also bearing the wrath of overtourism in the city.  So, there could not be a better time to delve deeper into how the best hotels in Paris have been supporting tourism so far. Also, we need to talk about how they respond to minimize the impact of overtourism with sustainable practices.  Best Hotels In Paris: Working And Growing With The Tourism Industry Of The City The best hotels in Paris are beyond tourist accommodations. With luxury in mind and an upscale shift, these hotels are influencing the spending patterns of tourists.  France was the most-visited country in the world in 2024, with an unbelievable footfall of around 100 million.  Now, a large number of these tourists look for accommodations in luxury hotels. With their hotel expenses and overall luxury spending increasing, the city gains revenue.  This approach aligns with what Nathalie Delattre, the French Minister of Tourism, stated in response to the anticipated tourism boom in France for 2024.  “We need to work to increase the average each visitor spends and get our visitors to stay longer.” The impact of hotels in Paris on tourist spending patterns extends beyond the standalone tourism and hospitality industry. It’s about the overall GDP and economy of the city.  But the “luxury experience” here is not to scare you if you are a tourist. It does not mean that you cannot visit Paris within a budget. It’s true that Paris, as a travel destination, is somewhat expensive, and accommodations are pricier than those in similar setups in other countries. However, the city offers a diverse range of hotel tariffs. A Shared Market Space Creating Discord Between The Hotel And Tourism Sectors? A shared market space!  This has been one of the biggest challenges for the top hotels in Paris, as they collaborate with the tourism industry to boost the city’s economy.  Now, services like AirBnb are offering more flexibility in booking and better pricing options. So, of course, there is the “price sensitivity” factor. Additionally, Airbnb is eager to seize opportunities, as it did during the Summer Olympics in Paris last time.   Airbnb was the official sponsor of the Paris Olympics, and it played a significant role in the 44% surge in short-term rental bookings in 2024 from the summer of 2023.  Also, Airbnb was direct when it approached the visitors of the Paris Olympics to avoid the “touristy side of Paris" and book short-term rentals on the “Paris-y side of Paris.” Moreover, Airbnb, through the “Airbnb500 Travel Grant,” offered discounts to tourists visiting Paris during the 2024 Summer Olympics.  Now, with discounted pricing and Parisians willing to give up their accommodation on rent through Airbnb, many hotels in Paris have suffered.  "The rate discounting that's happened, the occupancy levels, they're definitely being suppressed and compressed by the short-term rental market, without question.”Blake Reiter, Director of Research, Lighthouse Having said that, the best hotels in Paris have been able to keep their presence strong as they cater to the group of tourists seeking a high-end experience.  Additionally, city officials have introduced restrictions on short-term rentals to prevent Airbnb and similar businesses from causing significant harm to the hospitality industry.  Moreover, in November 2024, France approved an “Anti-Airbnb Bill” to control the increase in vacation rentals.  So, the threats of a shared market space have become less for the best hotels in Paris and other parts of France.  Overtourism In Paris: How The Best Hotels In Paris Respond To It? The best hotels in Paris had a slow start in summer 2024. However, with the Summer Olympics inching closer, occupancy rates in these hotels increased despite challenges from Airbnb and other short-term rental services.  During the summer Olympics, the hotel occupancy rate in this area reached 84%. Of course, there was revenue growth with a higher occupancy rate, discounts, and non-refundable rooms for tourists.  Still, the housing industry could not avoid an accommodation crunch, hygiene issues, safety threats, and other impacts of overtourism.  A sustainable collaboration between the best hotels in Paris and tourists is crucial. It will minimize the environmental impact and enhance the overall quality of life in the city.   For example, The Ascott Limited's sustainability program has helped me understand how the best hotels in Paris are doing it right. They are trying to minimize the impact of overtourism on the city’s environment and natural resources. Showing Commitment To Sustainability The Ascott Limited is sincere about taking care of the environment. Also, it has earned the Global Sustainable Tourism Council (GSTC) Committed status.  Moreover, Ascott Limited aims to achieve GSTC-Accredited Body certification for its global portfolio by 2028.  The sustainability program, known as “Ascott CARES,” is based on five fundamental pillars, and those are: Respect Alliance Community Environment  Supply Chain Also, Ms. Beh Siew Kim from Ascott has mentioned that sustainability has always been a key priority for the business. “The Ascott Limited aiming to have all their properties certified by GSTC-accredited Certification Bodies by 2028 where applicable* is a testament to how serious they are committed as an organization to environmental and social responsibility. We applaud Ascott’s leadership and vision in prioritizing sustainability, and I am confident that their efforts will set a benchmark for others in the sector to follow.”Randy Durband, CEO, The Global Sustainable Tourism Council With Ascott Limited as an example, the best hotels in Paris are also redefining the tourism landscape. They are also trying to fight overtourism by building a sustainable future. 

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Pripyat Visit Or The Soviet Union Through Our Eyes

BY  Abdul Aziz Oct 3, 2020

There are countless stories and myths that abound about Chernobyl.   While some say that it was just an accident at a nuclear plant, others point to a warring country being responsible for causing it.   The nuclear accident at Chernobyl happened in the erstwhile USSR era.  This was roughly around the same time when the Cold War was raging between the Communist USSR and the Western Capitalist world. The stories, myths, and controversies have made Chernobyl somewhat of an urban legend.  Chernobyl has become so famous that it has been featured in a Netflix series.   It has also started attracting audiences and tourists from all over the world, who want to see one of the most significant remnants of our modern history.  An Introduction to Pripyat, the city surrounding Chernobyl Visiting Pripyat today, we can only imagine that it was a city of opportunity, where almost every resident had a prestigious job and a promising future.   This city is located on the Pripyat River, 3 kilometers from the Chernobyl nuclear power plant, and has been prosperous and advanced since its foundation.  Until April 26, 1986, when the explosion at the Chernobyl nuclear power plant forced more than 300 thousand people to leave their homes due to the threat of radiation.   This is how the exclusion zone appeared. It was an area of 2,600 square kilometers, free of people.  Before the Chernobyl incident, Pripyat was one of the most economically developed and bustling cities of the USSR.   The trade, commerce, and lifestyle of the people were as good as it could get under a Communist regime.   Culturally, Pripyat embodied the best of the USSR. The Chernobyl accident was a major turning point in the fortunes of the city and its inhabitants.  The Problems faced by Inhabitants of Pripyat after the Chernobyl Accident Many inhabitants had to move to government camps and medical facilities.   There was monitoring for radiation, and many also faced isolation and therapy.   Even after the nuclear winter ended, water and soil here had traces of radiation. The government could not ever settle inhabitants in the city.   Many had to migrate thousands of miles to different regions, often starting from scratch.  The accident at the Chernobyl nuclear power plant changed hundreds of thousands of destinies.  It caused enormous economic damage and was a crushing blow to the nuclear industry.   In the shortest possible time, the whole city was to be empty. People could only take their documents. As Pripyat was a bustling center of trade and commerce, you can still see so many markets, big complexes, theatres, and auditoriums. Many historians have stated that Pripyat was as rich and powerful as Moscow was. However, after the accident, there was just chaos and destruction as far as the eye could see. How Did Chernobyl Look Like During My Last Visit? Here is what you can expect if you visit Chernobyl today When I last visited Chernobyl, it was like returning to the distant Soviet Union.   I could still see elements of communist propaganda, personal belongings scattered on the streets, and abandoned buildings.   The hammer and sickle adorned the lanterns on the eve of the May holidays.   Toys were scattered across the schoolyard, abandoned by children in the confusion. The clock in the city showed 11:55, the time of the power outage. Nature Conquering The Human Race In Chernobyl Chernobyl visit gave me an opportunity to see how nature conquers human error. Pripyat turns into a forest.   Here is what I have seen. Shelter “Sarcophagus It covered the destroyed Unit 4 to protect the environment from continued exposure to radiation. The Exclusion Zone Excursions along this area were conducted with visits to local “attractions”, museums, and communication with self-settlers.  Amusement Park The official opening of the amusement park was planned for May 1, 1986.  Red Forest It had absorbed a huge dose of radioactive dust.   Most of the trees died, and the survivors took on a rusty hue.  The Bridge of Death The townspeople came here to see the burning reactor, not knowing that the radiation level here was one of the highest in the city.   Over the past decade, hundreds of thousands of tourists made a visit to Chernobyl and Pripyat. But, believe me, the emotions that you feel when you find yourself in this city cannot be compared with anything. Why And How Tourism Is Banned In Chernobyl Today Tourism to the Chernobyl Exclusion Zone drew close to 100,000 visitors in 2019 alone.  However, it came to a halt in February 2022 when Russian forces crossed into Ukraine from Belarus and occupied the plant and surrounding area within hours of the invasion beginning.   Soldiers reportedly dug military trenches directly into the ground of the Red Forest, one of the most radioactively contaminated patches of soil on the planet.  Thus, it kicked up decades-old contaminated dust in the process.   Although Russian troops withdrew after roughly a month, the occupation left lasting damage, and looters stripped research facilities of equipment in the aftermath.   The security situation has not eased since.   In early 2025, a Russian drone struck the New Safe Confinement, the $1.5 billion arch built to seal the ruined reactor for the next century.  It proved that even the site's most critical infrastructure remained vulnerable to attack.   Because of this ongoing risk, Ukrainian authorities have kept the zone closed to regular visitors, prioritizing security over tourism revenue while the war continues.   Licensed tour operators that once ran day trips and multi-day excursions have largely paused operations, with some pivoting instead to virtual tours.   Officials have signaled that reopening remains a long-term goal.   Ukraine signed decrees before the invasion aiming to develop the zone as a tourism and heritage site.  More recent memoranda between the Chernobyl plant authority and the city of Slavutych point to plans for a post-war revival.   However, there is still no lasting peace. So, only accredited journalists, scientists, and plant workers can enter Pripyat and the wider Exclusion Zone.  A Recent BBC Visit: What Happened At Chernobyl, 40 Years On In April 2026, the BBC marked the 40th anniversary of the disaster with a televised visit to the site, produced as part of its documentary What Happened at Chernobyl.   Presented by journalist Jordan Dunbar, the report retraces the events of April 1986. It also examines the reason behind concealing the data from the public for so long.   The BBC crew walked through the plant's control room. It was where the fatal decisions were made.  It also toured the surrounding area, including Pripyat, capturing footage of the abandoned apartment blocks, the overgrown boulevards, and the rusting Ferris wheel that never opened to the public.   Dunbar also spoke with two liquidators, the workers who carried out the dangerous clean-up operation in the disaster's immediate aftermath.   The documentary situates this reporting within the present, noting the continued relevance of the site amid the war in Ukraine, and traces the fallout's reach across Ukraine, Belarus, and Russia.   A companion piece, The Last Dancefloor in Chernobyl, follows a young couple and a local DJ.  On the eve of their wedding, the explosion forced an immediate evacuation.   Together, the segments offer one of the most detailed recent looks inside the Exclusion Zone.  It was possible only because journalists, unlike ordinary tourists, can still secure the accreditation needed to enter under wartime restrictions.  Practical Tips For Visiting Pripyat And Chernobyl Safely Once Pripyat is open to visitors again, follow these tips before planning a trip.   Carry A Valid Passport   Because the Exclusion Zone remains an active radiological monitoring area, every visitor must carry a valid passport.  Also, most operators require your details at least two to three days in advance.  The Ukrainian authorities need this time to process the necessary clearance.   Spontaneous, walk-up visits are not possible here the way they might be at a typical tourist attraction.  Radiological Safety   Radiation exposure on a standard one-day tour is comparable to the dose you receive on a long-haul transatlantic flight.  It is roughly 2 to 6 microsieverts. They will also give you a dosimeter to track your own exposure throughout the day.   That said, guides are strict about where you can walk.   Certain hotspots, particularly around the Red Forest and near buried machinery, register far higher readings.  Also, don’t step off marked paths or pick up objects from the ground. It is important both for radiological safety and to preserve the site for future visitors.  Be Particular About Clothing   Clothing matters more than most people expect.   Long sleeves, long trousers, and closed shoes are mandatory in all seasons.  Exposed skin picks up radioactive dust more easily than shielded surfaces.   Many tour operators also recommend clothing and shoes you do not mind discarding afterward.  And most exit checkpoints have radiation scanners that will flag anything that needs to be left behind.  Know The Best Time To Visit   Seasonally, spring and autumn offer the most comfortable walking conditions.  Mild temperatures and fewer of the biting insects appear in Pripyat's overgrown courtyards during summer.   Winter visits have their own appeal.   Snow cover mutes the color of the abandoned buildings. Winter also lends the city an even eerier stillness.  Moreover, the cold can make longer walking tours more demanding.  Know The Photography Norms  Photography is generally welcomed.  It is one of the main draws for many travelers.  However, drones require separate permits that are rarely granted.  So, don't plan around aerial shots.   It is also worth noting that mobile signal is patchy at best inside the zone.  So download offline maps and let someone outside the tour know your itinerary before you go.  Read Also: 10 Best Places To Visit In Europe Top Places To Visit In Italy On Your Next Travel Escapade