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BY  Subham Saha Dec 11, 2020

Leading event managers are of the opinion that catering is one of the most important aspects that contribute to the success of any occasion. If you are able to avoid the mistakes of catering, you are well on your way to ensuring that your guests have the best possible time. Catering is more than just ensuring that the food is of high-quality. It also includes that the service is timely and that the catering staff is well-behaved and efficient. If you are someone who is planning your next event and are looking to find the best possible corporate event catering County Durham, or wherever it is you are, you need to avoid making some key mistakes. In this article, we take help from leading event managers and ask them about the top mistakes when choosing a catering service. List of Top 5 Mistakes to Avoid when Choosing a Catering Service 1. Not looking at the Licenses or the Certifications- A common mistake, which is done by many is overlooking the licenses and official certifications of the catering service providers. Like all businesses, they need to ensure that they have updated Food Licenses, Alcohol Service Licenses, and other prerequisites. If you are not sure that the catering company has them, you should ask them to immediately clarify the same. However, if you are unsatisfied with their response making you still suspicious of them, maybe you think they are hiding something like their alcohol license, then you could consider hiring a private investigator to take this further. They will be able to uncover if your suspicion has any evidence to back it up and put your mind at ease; the last thing you want is the local enforcement authorities showing up at your event and telling you that you cannot serve alcohol as the license of the caterer for the same is void. Therefore, these checks are best to do before hiring an external company! 2. Not checking for their Catering Experience- Experience matters, especially when it comes to handling large events. According to experts, a specialised event catering company has years of experience and trained staff members, which ensures that they always bring their A-game to any event. Experience not only in terms of food but also in service. If you are working with inexperienced catering vendors, it can lead to a number of issues. From the quality of the food to ensuring timely delivery and efficient management of logistics, many things can go wrong. This is why experience matters a lot for a catering company. 3. Not having a Food Sampling Session from the Caterer- Many times, we are parties to an event and fall in love with the food. If the person is a good friend or a relative, we ask them for the contact details of the caterer. In such an instance, tasting the food can be overlooked as you already have an idea for the same. However, if you are getting in touch with a caterer for the first time, it is best to sample their food. This will allow you to gauge whether the quality is up there for you to select them for your upcoming event. Do not make the mistake of not tasting the food before hiring the caterer. 4. Not doing Online Research about the Catering Service- While referrals are a good starting point, you should make sure that you are doing your own research as well. This means looking at online reviews, checking for ratings, etc. This will give you a better idea about the quality of the catering company and what customers are saying. Do not go by the customer testimonials of their website pages. Check their social media feed and GMB pages for negative reviews. See if there are any in the first place, and how have they responded to the same. This will tell you a lot about whether your selection is going to be right. 5. Making Choices based on the Cheapest Catering Price on offer- Many people make the mistake of prioritizing the price factor when choosing a catering service. Yes, price is important. However, it should not become the deciding factor. The cheapest option does not necessarily mean the best. Low prices in the world of catering can also lead to poor quality food and service. While you can avoid going for companies who charge exorbitantly, you should look for catering services that are affordable and not necessarily the lowest in terms of prices. The Final Word If you are looking at choosing the right catering company for your next event, you can take help from the article and avoid making these mistakes. From tasting the food before hiring to looking at their licenses and certifications, it is important to do your research when choosing the right catering company for your needs. Read Also: 5 Backpacking Tips For An Unforgettable Euro-Trip Cooking In Dublin: 7 Restaurants To Dine In With Your Family Budget-Friendly Travel Ideas In Australia World’s Legendary Locations That Will Mesmerise You

BY  Sibashree Jul 9, 2024

Brand identity is essential in business due to competition. It ensures that people notice and are interested in the product or service an organization is selling. Therefore, most companies focus on marketing, especially using custom flags and event signs for effective branding. Custom flags and event signs are excellent methods of creating a solid brand image that will help convey your message to the targeted audience. These promotional tools also have the characteristics of being stylish and very useful in different occasions and advertisements. Therefore, if you wish to learn how to use custom flags and event signs to take your brand to the next level, you are on the right website. Read this post till the end to learn how to use these tools for effective marketing in 2024! Why Does Visual Branding Matter So Much? Visual branding plays a significant role in how consumers perceive your business. It encompasses everything from your logo, color scheme, design of your marketing materials, and more. Moreover, Custom flags and event signs are excellent tools for visual branding because they are obvious and customizable. Thus, they become great tools for visualizing your brand image to the public using effective marketing strategies! Therefore, by incorporating these elements into your marketing strategy, you can create a cohesive and memorable brand image! This helps drive your brand identity across your target audience - one of the primary goals of effective branding in marketing! The Impact of Custom Flags and Event Signs on Branding Your company banners and event posters make a huge difference in event branding, trade shows, and even outside your store. They are some of the most effective branding tools that should capture the attention of your target audience and pass your brand message.  Therefore, whether it is a bright flag flying high or a perfect event poster, such visuals are capable of giving a message about the brand out there.  Benefits of Using Custom Flags for Effective Branding The primary benefits of using custom flags for effective branding in 2024 are: 1. High Visibility The primary benefit of using custom flags is that they are quite conspicuous.  Alone, they can speak loudly and can be seen from a distance if you place them correctly. Moreover, you can place them anywhere, like on the back of a truck, a booth, a store, etc.  Additionally, they can attract people to your side of the company. As they are moving and well-lit, people cannot help following them with their eyes! Thus, using them is one of the most effective branding strategies to attract more people to a business place! 2. Versatility You can classify custom flags into different categories. This categorization depends on their size and shape, which you can use for different occasions and effective branding strategies. Additionally, there are many options that one can select from. Thus, you get options for using one that needs a big and sturdy flag for an event that is going to be held outside. Or do you need one that is small enough to fit inside?  Therefore, you can say that they serve multiple purposes. You can utilize them in numerous scenes, ensuring there is continuity in your brand. 3. Cost-Effective Marketing Other than being a cost-effective method of effective branding, custom flags are also a very good investment.  They are reusable and thus give long-term value since you can use them over and over again for different occasions. Moreover, they cost little money to set up if you compare their setup costs to any other methods of advertising. This benefit makes them suitable for business people of all classes. Advantages of Using Event Signs for Effective Branding The primary advantages of using event signs for efficient branding in 2024 are: 1. Professional Appearance Some forms of signs serve the purpose of providing a professional outlook to your arrangement and your booth or exhibition. Therefore, you must ensure that the signs are of good quality. In addition, you must ensure that the message on them should be clear enough to relay vital information about the various goods or services you are offering. 2. Customization Same as with custom flags, event signs can be custom-made to correspond to your company’s image. This is necessary for effective branding because you can use the best color palette and fonts to reflect your brand! For instance, you can upload your logo and slogan on all your effective branding custom event signs. Therefore, this level of customization ensures that the signs directing people to your brand delivery point pass the right message. 3. Direction and Information Not only do event signs serve the purpose of brand promotion, but you can also use them to give direction and important information.  Therefore, you can use them to direct people to your booth, advertise a discount or perhaps an offer, or publicize your numbers, use them. This effective branding factor improves the way you address your audience and makes them relate to your brand. How to use Custom Flags and Event Signs the Right Way? Now that you know why custom flags anbd evcent signs are necessary for effective branding, do you know how to use them the right way? Here are some great pro tips on how to use custom flags and event signs for effective branding in 2024: 1. Consistent Branding First, remember that all your custom flags and signs at the event should be in likeness to the student organization.  Therefore, ensure that you stick to the specific brand colors and fonts as well as the brand logo. It’s necessary to do so since they affirm your brand statement. Moreover, consistency enables a brand to gain popularity and be trusted by the fans or followers in the market.  2. Strategic Placement Ensure that you properly position your flags and signs so that people can see them easily.  Therefore, we recommend you place them in well-lit areas, which customers are likely to access frequently. For instance, use flags at doors, entryways, and areas that people frequent most. Alternatively, use signs in places they can easily see without straining their eyes too much! 3. Clear and Concise Messaging Make the messages (text) on your flags and signs simple and short. Additionally, ensure that the font is assertive and clear to pass your message to the reader as soon as possible.  Writing a lot of information may confuse the audience a lot while reading. Therefore, ensure you give only a summary of the points that you wish them to grasp. Conclusion: Show Them Your Flags and Signs! It would be best to remember that effective branding should include custom flags and event signs to boost your brand's effect. These promotional tools are flexible, inexpensive, and very useful in grabbing people's attention and passing your message to the public.  Therefore, use such effective branding tools to ensure that your brand creates a long-lasting image in the minds of your customers by taking it to another level! Thanks for reading this post! If this post helped improve your effective branding strategy, please comment below and share this with others! 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BY  Ankita Mar 4, 2023

The beauty of exploring different cultures resides deeps inside the diverse customs, rituals, and festivals. If you are an explorer by heart and have already explored Mexico's Dia de los Muertos, the Songkran Festival of Thailand, or Japan’s Obon Festival, then I invite you to India and enjoy the Holi Festival. But what is Holi, though? In terms of festivals, India has kept the colours and light to itself. While Diwali adorns the country with lights, Holi is all about colours. It is a festival colour and India calls and welcomes you with open arms in celebration of this auspicious event. If you want to explore India, doing so during the time of Holi could be a great decision. This article should help you experience Holi in India in the best way possible. But first, let me help you learn about Holi Festival in brief. What Is Holi Festival? The Origin Of The Holi Spirit Holi is deeply rooted in Indian culture and signifies the destruction of the Demoness named Holika. This celebration signifies the triumph of good over evil. Indians celebrate Holi in the month of Phalguna, which is during March or later in February. According to the Hindu calendar, they celebrate the festival on the day after the full moon. While Holi is a Hindu festival, it has expanded throughout India. People from different cultures and religions take part in the singing, dancing, and festival of colour. People come out on the streets with coloured powders and through them at each other. Holi also signifies the throwing away of the worries of the winter and welcoming the spirit of winter. The Holi festival in 2023 is on the 7th and 8th of March. So, if you want to celebrate Holi in India, you have to stay here on these days. Places To Celebrate Holi Festival In India In 2023: Holi brings colours, and the colours of the Holi festival bring out the jolly spirits of the Indian people. The festival showcases peak-level colour fights in the northern part of the country. Jaipur and other places of Rajasthan. If you want to explore the country's old traditions of the Holi festival, spend your Holi days in Vrindavan, Mathura, and Varanasi. The reals spirit of Holi is visible in the streets and in the local celebrations, so, you can also witness Holi on some unknown streets in India and see people laughing, dancing, and throwing colours at each other.  Here are some great places to spend Holi In India – The Root Of Holi Festival: Mathura & Vrindavan The root of Holi and the traditional celebration of the festival holi is still kept alive in Mathura & Vrindavan. This is the best place for a photogenic festival that you can save memories of. The traditional Holi Parades, most importantly, Lathmar Holi, where women chase men and beat them using Lathi (sticks). The men use shields to defend themselves when women beat them. This is said to be the enactment of Lord Krishna being chased and beaten by his consort Radha, whom Lord Krishna used to tease. The best place to be in Holi in India is, without a doubt, Mathura and Vrindavan if you want to experience the traditional spirit of the festival. Holi In Varanasi; The Spiritual Celebration Of Holi Varanasi people have a two-days celebration of Holi. Holika Dahan and Holi fights are the two different parts of the celebration. During Holika Dahan, they light a bonfire and play with coloured powders is the celebration of Holi in Varanasi. The Celebration of Holi usually takes place in the ghats (river steps). Varanasi also has the tradition where people rub ubtan herbal paste on their bodies and pray to god for Good luck. Royal Holi Celebration In Udaipur The royal celebration of the Holi Festival in Udaipur unifies royal luxury with the traditional festival. They have a very luxurious setting for Holika Dahan and colour fights in Udaipur. The Mewar royal family perform the rituals of Holi and take the beautifully decorated camels to the Manek Chawk palace for Holika Dahan and the celebration of colours. Celebrate The Holi Festival In The Pink City Of Jaipur Jaipur, the pink city of India, is the best place to celebrate the Holi Festival in India. The palaces and the streets of Jaipur are all decked up on the day of Holi. The two days of Holi make the whole city of Jaipur come alive. The streets and homes are decorated and splashed with colours. This gives you the perfect opportunity to spend this great festival with the locals on the streets of Jaipur. But, if you care for the main attraction – the celebration of Holi at Govind Dev Ji Temple – then you are in for a treat. The celebration here lasts for a week. Holi Celebration In Delhi Holi spirit is quite intense in Delhi. You cannot go out in the streets and return without Holi being thrown at you. It is the festival of the people, and Delhi people want to make you a part of it. Also, you can take part in the Holi Moo paid festival, where you get to experience shows from 40 Indian and International performers. Also, they serve toxin-free colours, street foods, and a lot more. Frequently Asked Questions (FAQs): Here are some queries people usually have regarding spending Holi India. I have answered them so that you don't have any further issues and queries. 1. Why Is Holi Called The Festival Of Colours? Ans: The Holi Festival is associated with throwing colours at each other. That is why it is called the festival of colours. However, the legend of Holi is rooted inside ancient Indian mythology.  It is associated with the demon king named King Hiranyakashyap, his son Prahlad and his sister Holika. The traditional Holi starts by burning the effigy of Holika. 2. What Is Special Food For Holi? Ans: Holi is an occasion of colours. But it is also an occasion for food as well. Some of the common food people usually have on the occasion of Holi are Papri chaat, chana masala, dahi vada, besan papdi, and Puran Poli. 3. What Are 3 Activities Used To Celebrate Holi? Ans: Here are some different activities to celebrate Holi -• Toothbrush Painting.• Make Organic Colors.• DIY Holi T-shirt.• Holi Puppet Show.• Make Holi Sweets.• Organize a Holi Party. Happy Holi! Being an Indian myself, my best way to celebrate Holi is by joining the people on the street on the day of the Holi Festival. I love the number of people has while throwing Abeer (Powder holi) at each other and eating street foods. But, if you want to have the most extravagant experience of Holi, you can check out these places during Holi in India. I hope that I was any help. But if you need any further answers, just let us know in the comment. We indulge your curiosity, and we are only minutes away. 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