Essential Travel Tips for Foodies Exploring the World Through Taste

BY  Barsha Jul 17, 2025

Starting out in travel? Yeah, it’s a bit wild out there. Travel blogs, vloggers, Instagram feeds… feels like everyone’s already doing it, right? So, how do you even begin to stand out? The truth is, your brand matters. A lot. Like, way more than you think. It’s not just a logo or a color scheme—it’s the feeling people get when they land on your page.  The little things they remember when they’re scrolling late at night. But how to build a travel brand? What are the things you should focus on when building the website? And don’t freak out—you don’t need to be some design wizard to make this work. Seriously. You can just hop on and create logos with Adobe Express, mess around with ideas, and boom… you’ve got something that actually looks good. No graphic design degree required. How to Build a Travel Brand: Why Branding Matters in the Travel Industry Let’s not sugarcoat it—travel’s massive right now. Stats say global tourism might hit $9.5 trillion this year. Yeah, trillion with a T. Which sounds great, sure, but it also means… loads of people are doing what you’re trying to do. And people don’t wait around. If someone stumbles across your Instagram or blog, you’ve got, what, maybe three seconds? They’re gonna decide right then if you’re worth their time. That’s where branding jumps in. A strong logo, some color choices that actually feel like you, a tone that doesn’t sound like every other account… it all adds up. It makes you stick. Makes folks trust you. Maybe even follow you. 1. Visual Consistency Builds Recognition You know that moment when you see a post and immediately know who made it—without even looking at the name? That’s branding done right. It’s not magic. It’s just being consistent. Same colors, same kind of vibe, font choices that don’t change every week… it tells people, “Hey, this is me. You know me.” Quick ideas to help that happen: Pick 2 or 3 colors. Use ’em everywhere. Choose one or two fonts. No more. Drop your logo on stuff. Doesn’t have to scream, just be there. Your tone? Stick with it. Are you chill? Fancy? Rough-around-the-edges? Own it. You’re not aiming for perfect—you’re aiming for recognizable. 2. Your Logo: The Stamp on Your Travel Passport How to build a travel brand without a logo? Think of your logo like this: it’s your stamp. Your mark. The thing people see and go, “Oh yeah, that’s them.” Does it have to be mind-blowing? Nope. Just needs to feel like you. Whether you’re into high-end hotels or hiking in sandals, that logo should match your energy. And hey, don’t stress trying to get it perfect. Play around. With create logos with Adobe Express, you can test stuff fast. Try a font, swap an icon, change a color—repeat until it clicks. It’ll come together, trust me. 3. Figure Out Your Brand Voice When you communicate with others, your personality and attitude need to shine through. This should also apply to your business activities. Every message you write, whether it is online or offline, should reflect the mission and characteristics of your travel company.  A clear brand voice needs to be in line with itself in the market and work well with the target audience. However, ensure that this voice is the same everywhere. You can’t be sassy when you are posting something on social media, and then be helpful in your blogs. This will confuse the audience and will not reflect a clear picture of the company. However, you can interchange the tone of voice to reflect your mood. The motive is to have an emotional impact on the audience in the context of the message.  4. Give The Travel Brand A Makeover Think of the tone and mission of the brand and then put together something entirely new that will reflect your idea.  Make a remarkable logo, use a unique font for the content, and make the brand shine and leave an impression when they visit the site for the first time.  Visual elements contribute to your brand recognition. For instance, when people hear Google, their striking colors pop into their minds. So, what are the elements that you need to focus on when you are redesigning the brand? Logo Typography Image Colour palette 5. Build Consistency This is the place where everything comes together. The website is the face of the brand, and not just a digital storefront. Online visitors will look for information on your website about your previous tours and what you are willing to offer them. They will want to see a clear picture of how you conduct business. This is why it is important that you maintain consistency throughout the brand. Everyone should look like a copy of one another. The voice, look, and feel should be the same. Here are some of the things that you need to focus on: Create an amazing about us page and put all the necessary information about your brand there. When you have an idea about your target audience, figure out what they are looking for, and try to answer their queries and use relevant keywords. Make sure you do not divert from your brand voice. The content you write and the posts you make should give a similar feel. This will strengthen the brand. When you have built a brand identity, you need to focus on the booking page as well. People should not have to leave the website when they want to book a trip.  Plan Your Website Like You Plan A Trip Travel’s about movement, right? Moments. Snapshots. But your brand—that’s the thing that sticks. The anchor in the chaos. Now that you have an idea about how to build a travel brand, you can focus on other areas that are important.  If you care even a little about growing an audience, building trust, or just looking like you didn’t slap your feed together last night… take a little time to shape your look. A real logo. A clear voice. It makes a difference. And once it’s done? You’ve got a home base. A vibe. A brand that people remember even after they close the tab. So yeah—go make it happen. Not next week. Now.

BY  Sibashree May 13, 2025

It has been years since our visit to Gaylord in Michigan. But the Alpine village left such a lasting impact that anytime I hear something good about the city, it feels personal! As a traveler and travel writer, I have to write about itineraries or stuff like things to do in Gaylord, MI. However, this time, I have decided to keep it very candid.  This time it’s not about how much I know. On the contrary, it’s about the connection I felt and the meaningful things that happened to me.  And you know, I was very happy when my feelings for Gaylord were validated by the “Slow Tourism Movement” started by Pure Michigan.  So, the next time I am in Gaylord, I will just smell the tulips, relax and unwind, and have the best pizza.  Nevertheless, Gaylord, with its diverse terrains, has a lot to offer to outdoor enthusiasts.  So, you can be a traveler like me, just soaking in the moment. Also, you can be a traveler eager to explore the trails. Irrespective of the type of traveler you are, you wil have many options as you search for “What to do in Gaylord, MI today.” Let’s discuss all those in this Tour and Travel Blog.  What Is The Best Time To Visit Gaylord, MI? April to October is the best time to visit Gaylord, MI. The summer months from May to July are ideal for many outdoor activities, such as biking, hiking, and elk spotting.  Also, Gaylord celebrates the Alpenfest in the summer season. It is a celebration of the Alpine heritage.  The temperature in Gaylord starts dropping from November, and the lowest temperature becomes sub-zero. Moreover, October is the wettest month in Gaylord and February usually has the most amount of snowfall.  Do you want to know more about the weather conditions in Gaylord, MI, by month? Have a look at the table below.  MonthsHighest Temperature (Degree Celsius)Lowest Temperature(Degree Celsius)Days of RainfallJanurary-5-107February-3-126March4-67April12-110May 2079June25109July27148August26147September22108October15412November7-39December-1-88 Unique Things To Do In Gaylord, MI For Adults And Children It’s not easy to find a quick answer to what is Gaylord Michigan known for. However, here I have jotted down my favorite experiences during the trip to this beautiful “Alpine Village.” 1. Spot Elk At Gaylord's City Elk Park: Free Things To Do In Gaylord, MI View this post on Instagram A post shared by Gaylord Michigan (@gaylordmichigan) Location: 116 Grandview Blvd, Gaylord Hours Open: 24 Hours Is Gaylord, Michigan, worth visiting for a wildlife enthusiast? Of course!  You can plan a day trip to Gaylord's City Elk Park and find the elk grazing peacefully. 2. Exploring The Trails At Aspen Park: Things To Do In Gaylord MI In Winter https://www.instagram.com/p/C-qrDFVIm91/?img_index=4 Location: Commerce Blvd, Gaylord Hours Open: 6 AM to 11 PM Aspen Park, with its unique geographical features, is the one-stop destination for bikers, hikers, and casual strollers.  During the winter months, the wooded and hilly terrains here become ideal for cross-country skiing.  3. Visiting The Call of the Wild Museum: Things To Do In Gaylord, MI, To Know About Local Culture Location: 850 S Wisconsin Ave, Gaylord Hours Open: 9 AM to 9 PM A theater, a gift shop, and a display of North American wildlife in their natural habitat! The Call of the Wild Museum is a fusion of all these.  Here you will learn about the local history and wildlife, and collect some fun souvenirs from the award-winning gift shops.  4. Relaxing At A Spa: Things To Do This Weekend For Adults View this post on Instagram A post shared by Gaylord Michigan (@gaylordmichigan) If the week-long activities have kept you busy, you can visit a spa this weekend for massage, Reiki, aromatherapy, and other wellness services.  The Holistic Spa at 104 W Main St is a popular spa here.  5. Spending Time At Otsego County Sportsplex: The Kids’ Favorite View this post on Instagram A post shared by Gaylord Michigan (@gaylordmichigan) Location: PO Box 1886, 1250 Gornick Ave, Gaylord Hours Open: Monday and Friday: 6 AM to 7 PM; Tuesday & Thursday: 6 AM- 8:30 PM, Wednesday: 6 AM - 7:30 PM, Saturday: 8 AM - 6 PM; Sun: 10 AM - 6 PM The Olympic-sized swimming pool and ice rink are the biggest attractions of Otsego County Sportsplex.  However, it also has segments for Yoga, Kayaking, and Karate training. Moreover, you can rent a room to play softball, baseball, or golf here.  6. Playing Golf At Bavarian Falls Park: Things To Do In Gaylord, MI In The Afternoon View this post on Instagram A post shared by Gaylord Michigan (@gaylordmichigan) Location: 850 S Wisconsin Ave, Gaylord Hours Open: 10 AM to 10 PM You can spend the afternoon trying your luck at the turf. The golf course at Bavarian Falls Park is a favorite of young couples, and the scenic view here is relaxing.  7. Watching Sunsets At Otsego Lake State Park Location: 7136 Old Hwy 27 S, Gaylord Hours Open: 8 AM to 10 PM Kissing by Lake Otsego was the biggest “IT” moment for my partner and me in Gaylord. It’s a place to relax away from the noise of city life.  Also, the Sun setting behind the trees offers transcendental views. 8. Exploring The North Blueberry Farm View this post on Instagram A post shared by Up North Blueberry Farm (@upnorthblueberryfarm) Location: 3964 Hallenius Rd, Gaylord Want to have the best blueberries in the region? Head to the privately-owned North Blueberry Farm.  Enjoy some slow moments here, cherishing the scenic beauty, and carry some fresh blueberries back home. 9. Visiting The Otsego County Historical Society Location: 320 W Main St, Gaylord Entry: Free Otsego County Historical Society is a museum that brings the history, culture and socio-economic characteristics of Gaylord under one roof.  The hours of cooperation vary for the museum. So, call at +1 989-732-4568 to plan your visit. 10. Visiting The Gaylord Area Council For Arts Location: 125 E Main St, Gaylord Entry Fee: Free How beautifully Gaylord has built an art community to promote its local talents! A visit to the Gaylord Area Council for Arts is one of the best things to do in Gaylord if you want to know about the local culture.  Further, the Gallery Room here is fascinating, and you will see different forms of art here. Some of them even depict the history of the area. 11. Collecting Fresh Produce At Gaylord Farmer's Market View this post on Instagram A post shared by Gaylord Michigan (@gaylordmichigan) Location: 829 W Main St, Gaylord Hours Open: Saturday, 10 AM to 2 PM All of us who talk about sustainable tourism must pay a visit to Gaylord Farmer's Market. Michigan has always been one of the biggest promoters of the farm-to-table culture.  At Gaylord Farmer's Market, I got to see how things happen. Local farmers and vendors gather here with their fresh produce.  Moreover, you see so much energy and emotion when you buy something from them or just have short and meaningful conversations.  It’s the best way to know about the local community.  12. Shopping At Old Spud Warehouse View this post on Instagram A post shared by The Old Spud Warehouse (@theoldspudwarehouse) Location: 314 S Otsego Ave, Gaylord, MI Hours Open: Monday-Saturday, 10 AM to 6 PM, Sunday: 12 PM to 4 PM The old world charm of the Old Spud Warehouse building spoke to me at first glance. Along with the clothes and accessories, what I loved the most there were the vintage items.  I collected all the gifts for my friends from there. Where To Eat In Gaylord? Know The Restaurants In Gaylord MI You must have heard of Detroit-style pizza. Also, the pasties in the Upper Peninsula Region are a sheer gastronomic delight.  Further, if you have a sweet tooth, all roads in Michigan lead to Mackinac Island, home to the famous Mackinac Island fudge.  Along with these signature dishes, the local fresh ingredients and flavors such as thimbleberries, cudighi, and white fish, cherries, apples, maple syrup, and artisan cheese make Michigan an ideal place for culinary tourism.  Nevertheless, these are our favorite restaurants in Gaylord, MI. Bennethum's Northern Inn at 27 Old US Hwy Mi Vallarta at 1006 W Main St The Iron Pig Smokehouse at 143 W Main St Things To Do in Gaylord, MI: Frequently Asked Questions (FAQs) Here are the frequently asked questions and answers about things to do in Gaylord, MI. Why Does Gaylord, Michigan Get So Much Snow? Gaylord, the highest city in the Lower Peninsula region, gets copious snowfall due to its high altitude (411 meters), the northern and northwestern winds blowing into the city, and the lake-effect.  The two Great Lakes, Superior Lake and Michigan Lake, are the two most prominent elements contributing to the heavy rainfall in the city.  But how? Jim Keysor, the warning coordination meteorologist at the National Weather Service in Gaylord, says, “The process of lake-effect snowfall, and rainfall, is the process of cold air moving across an unfrozen body of water … and we normally have a wind direction that blows from north and northwest that brings the air across the Lakes into our area.” What Is The Snowiest City In Michigan? Munising, Houghton, and Marquette are the snowiest cities in Michigan. However, this year (2024-25 Winter), Gaylord has become the center of attraction due to a heavy snowfall of 204.6 inches.  However, it is still behind Munising, which had a record snowfall of 238 inches in the 1996-97 winter, and in the 2024-25 winter season, it recorded a snowfall of more than 218.1 inches.  What Is Gaylord Famous For? With heavy snowfall and a mild summer, Gaylord is the ultimate “Alpine Village” you want to visit. No wonder that it is often referred to by this nickname.  Its skiing and golf resorts attract a lot of enthusiasts every year, and it is the ultimate land of outdoor adventure with diverse terrains and activities such as biking, hiking, elk spotting, etc.  With a Swiss heritage and a sister city to Pontresina in Switzerland, Gaylord also celebrates the Alpine connection through festivals and other cultural activities.  Alpenfest is the biggest celebration in this regard. In 2025, Alpenfest in Gaylord will take place from 8 to 12 July 2025. It is the 60th year of the festival. Moreover, don’t miss the Alpine-themed architecture when you are in Gaylord.  What Should I Wear To Gaylord Ice? You should wear long pants, a hat, gloves, and a Gaylord Rockies parka to Gaylord Ice.  Gaylord is one of the coldest cities in Michigan, and snowfall reached a record high in the 2024-25 winter season. What Is America's Snowiest City? Valdez, in Alaska, is the snowiest city in the United States.  Thanks to the Aleutian low-pressure system, frequent and lasting snowstorms, and mountain drainage, Valdez experiences around 325.3 inches of snowfall in a year.  What Is The Coldest City In Michigan? In the Upper Peninsula, Stambaugh is the coldest city in Michigan, with the temperature going down to -30 degrees Celsius on 20th January, 2025, and -28 degrees Celsius on 21st January 2025.  In winter 2024-25, the Upper Peninsula and some parts of the Lower Peninsula experienced frigid cold.  Further, the temperature in various parts of the Upper Peninsula decreased to -25 degrees Celsius.  Nevertheless, here is a list of the temperature records of the cities in the Upper and Lower Peninsulas of Michigan during the winter of 2024- 25. Name of the CityTemperature (Degree Celsius)Stambaugh-28Ironwood-27Herman-25Marquette Area-19Bergland-17Munising-14Manistique-13Sault Ste Marie-13Engadine-13Houghton/Hancock:-12West Branch-12Atlanta-9Kalkaska-6Battle Creek-5Grand Rapids-5Vanderbilt-4Lansing-4Gaylord-4 What Month Does Michigan Get The Most Snow? December to February are the snowiest months in Michigan. However, snowfall in Michigan starts in November and continues till April.  In the 2024-25 winter season, the Upper Peninsula Region of Michigan had a snowfall of over 320 inches (National Weather Service). It was the highest of the season.  Further, Gaylord had a snowfall of 204.6 inches in the 2024-2025 winter season1, achieving a 138% high of the usual average of 148 inches.  Also, during the same months, Traverse City received 152.2 inches of snow, and Detroit received 28.7 inches. Up Next.. A Guide To National Parks In Michigan Is The Bahamas Part Of The US Or Canada? Here’s A Quick Guide To The Top 12 Hiking Destinations In The US

BY  Sibashree Aug 21, 2025

When we’re planning a trip, the checklist usually looks the same: tickets, hotel, maybe insurance, and the pile of things we try to cram into a bag.  But one thing almost nobody writes down? Network security. And yet, in a world where we’re basically glued to the internet 24/7, it’s just as important.  The Wi-Fi at airports, coffee shops, even trains—it’s not just a way to stream Netflix. It can affect your safety, your money, and your peace of mind. So yeah, let’s talk about travel safety with technology and why secure connections are part of “safe travel,” what you can actually do to protect yourself, and a little bit about where all this is heading. Travel Safety With Technology: A Growing Dependency Honestly, you can’t separate travel and tech anymore. Every part of a trip runs through a screen— Flights booked online Boarding passes on your phone Hotel apps instead of keys GPS so you don’t wander in circles Paying with a tap instead of fumbling with cash.  Great for convenience, but it also leaves us exposed. Here’s the catch: hackers love travelers. At home, we’re behind decent Wi-Fi and firewalls without even thinking. On the road? Not so much. Public Wi-Fi is everywhere, and most of it isn’t secure.  That’s a big door open to identity theft, drained accounts, or even stolen work files. Safe travel today means watching your digital step just as much as your physical one. So, you have to ensure travel safety with technology.  Why Public Wi-Fi Is A Double-Edged Sword Public Wi-Fi feels like a blessing when you’re stuck in an airport or need to send a quick email. But it’s risky. Unsecured networks make it easy for someone shady to snoop on your activity, steal passwords, or slide into accounts. And don’t forget fake hotspots—“evil twins.” They look like the real deal, but they’re just traps. Connect without thinking and, boom, your info’s theirs. A few simple habits help: Turn off that auto-connect feature (it’s sneaky). Use networks that are clearly official and require a password. A VPN is your best friend—it scrambles your browsing. Kill Bluetooth and file sharing unless you’re actually using them. It’s not about ditching Wi-Fi altogether, just using it with your eyes open. The Importance Of Device Security On The Road Think of your phone or laptop like your passport—you wouldn’t leave it lying around. These little gadgets hold everything about you: banking apps, personal logins, sometimes even access to work systems. A few ground rules: Don’t toss devices in checked luggage—keep them close. Strong passcodes, or even better, biometrics. Set up two-factor authentication on your important stuff (make sure you can still get codes abroad). Turn on “Find My Device” in case things go south. Losing the gadget is annoying. Losing the data inside it? Way worse. Charging Smart: Avoiding The Trap Of Juice Jacking We’re always running low on battery when we travel—it’s just how it goes. And those free charging stations? Handy, sure. But some of them can be hacked to load malware or grab your data, a trick called “juice jacking.” Easiest fix: carry your own charger or a power bank. A small adapter works too. Costs a few bucks, saves a lot of hassle. Backup And Recovery: Digital Travel Insurance Even if you’re super careful, things happen. Devices get stolen, dropped, drowned in coffee… whatever. That’s where backups step in. Good habits here: Sync stuff to cloud storage regularly. Keep an encrypted hard drive back home. Automate backups so you don’t forget. It’s like travel insurance—you hope you won’t need it, but if you do, you’ll be grateful. Strong Networks, Stronger Travel “Safe travel” used to mean staying healthy and avoiding accidents. These days, it also means digital safety. The networks you use have a direct impact on how well your personal info—and sometimes your company’s—stays protected. For business travelers, the risk jumps higher. Logging into company systems over random Wi-Fi could put the whole organization at risk. That’s where enterprise tools come in—things like endpoint security.  Cisco Secure Endpoint, for example, adds monitoring and defense in real time. Not every traveler needs that level, but it shows how critical network strength is becoming. Looking Ahead: The Future Of Travel Safety With Technology Travel tech’s racing ahead: biometric boarding, AI hotel check-ins, digital wallets. Cool, right? But each new gadget or system comes with its own risks. Future-proof travelers will need to get ahead of the curve—encrypted connections, smarter identity checks, and tighter security partnerships between airlines, hotels, and tech companies.  In a few years, we’ll measure safe travel not just by “no delays” or “no lost bags,” but by how well digital systems protect the humans using them. Practical Tips For Ensuring Travel Safety With Technology Travel with a spare device that’s stripped down to essentials. Change your passwords before and after the trip. Check your accounts for odd activity while abroad. Power off devices at airport security—makes cloning harder. Don’t rely on just one card; carry a backup payment method. They’re small steps, but they make digital safety part of packing and planning, not an afterthought. Security As The Invisible Travel Companion Travel’s supposed to be about new places, new people, new experiences. But in this connected world, the networks you use and the gadgets in your bag matter just as much as the lock on your suitcase. Strong networks are like invisible travel gear—you don’t notice them, but they hold everything together.  Make safe browsing and backups part of your routine, and you’ll protect more than just your trip. You’ll protect the digital life you drag along with you. At the end of the day, “safe travels” isn’t just about smooth flights anymore. It’s about how securely you move through the hidden online paths that connect every stop on your journey, or how you can be sure of travel safety with technology.