Bora Bora Is Shifting Its Tourism Policy, Aims To Double Tourists By 2033 

Dec 27, 2023

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Bora Bora is a heavenly part of French Polynesia, sitting in the expanse of the south Pacific Ocean. They are set to make a shift in their tourism policy in the upcoming year.

Given its natural splendor, the island has become a hot spot for tourists from all over the world. Tourists in large cruise ships have overwhelmed the island for the longest time. The island became so overrun with in 2019 that Bora Bora vowed to tackle the problem by limiting the number of visitors aboard cruise ships.

However, this year, a new government having formed abandoned the promises made. They instead have pledged to double the number of visitors by 2033. It has actually gone to the extent of welcoming large cruise ships to many of its ports.

This dramatic shift in policy has divided the opinion in Polynesia. Many support the growth of the tourism sector whereas there are others who want a more sustainable model of the island.

The ships that port at the island is now posing a risk to the environmental stability of the ecosystem.

The French Polynesia is made up of more than 100 islands that includes Bora Bora and Tahiti. Tourism is vital for French Polynesia. According to Tahiti tourism, it is responsible for contributing about 12% of GDP and 80% of the export revenue.

Rainui Besinau is the chair of Bora Bora’s tourism association. Besinau says, “The hotels wanted to protect the quality of their service. So when the ships arrived, the hotels closed the doors to the people outside. They [didn’t] want to be invaded.

”There are two models that have been proposed. One being the luxury model with a peaceful island and not too many people in the water. Or, a mass tourism spot involving cruise ships. Environmentalists have welcomed the move. Marie-Laure Vanizette, the spokeperson for an environmental group has said, “Capping tourist numbers is logical. It will also help, “preserve our assets and our way of life”.

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Sarmind is a Writer and an aspiring Editor who has experience in various short and long-form niches. Her academic pursuits intensely mold her industry background in content creation. She holds a Master's degree in Literature, and when not writing for professional purposes, she can be found re-reading old classics of Jane Austen and the Brontë sisters. She is super fond of cats and enjoys hours of doom-scrolling through memes on social media while cuddled up with a cup of desi chai. She likes to think she is an intellectual badass (colloquial: nerdy bore), and now all she needs is a sewing kit to complete the look!

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