THIS Is When You Should Visit Maldives!

BY  Sibashree May 20, 2022

"The sea cures all the ailments of man" – Plato. I took these words of Plato in my heart and started to build a connection with the ocean and the beaches that adorn them – in the course of all that; I found Madeira beach; it was full of fun, amusement and relaxation.  Just like they say – an ocean breeze puts your mind at ease– if you want to put your mind at ease, then there are plenty of things to do in Madeira beach.  Florida is rich with ocean life and beach activities. You can go deep-sea fishing, snorkeling, jet-skiing, boating and more fun things in Florida.  You can take the warm and sunny weather to your face upon visiting a bar. Several attractions like Walt Disney, Kennedy Space center, St Petersburg and especially John’s Pass Boardwalk are some of the attractions of Florida.  If you are thinking of visiting Madeira Beach, then I will be happy to indulge you in finding out the most interesting aspects of this pretty beach in Florida.  I have prepared this article with ten amazing things to do in Madeira Beach, Florida. If you are dead set on going to Madeira Beach, be my guest.  What Are Some Fun Things To Do In Madeira Beach?  Be it for relaxation or just for having fun, an ocean breeze can fill your mind and your soul with refreshment. When you want refreshment, there is no better place than the edge of the world, the beach. Madeira is one of the best beaches in Florida, and you will love doing these fun things mentioned below.  1. John’s Pass Boardwalk  John’s Pass Boardwalk is the primary attraction of Madeira Beach. This is a sea-themed fishing village turned into a fun place you can go to in Madeira. In John’s Pass Boardwalk, you have many things to do for fun in Madeira beach.  Things to do: Have Fun In John’s Broadwalk: John’s Pass Boardwalk overlooks the crystal blue ocean. You can spend a day or two there.  Attend John’s Pass Food Festival: The food festivals attract around 130000 audiences every year; you can have plenty of fun as a part of the festival.  Dine At The Restaurants: More than 130 restaurants and boutiques are there to entertain you with good food that waters your mouth. You can have an exquisite dinner in one of these restaurants.  2. Parasail Flight Not everyone is laid back or the relaxing type. If you want to do something daring and fun on the Madeira beach, then you won’t be disappointed if you take part in parasailing activities.  All you need to do is go on the water on a boat and take yourself to the sky. You can take your go pro or your camera along to record the moment. You have many fun things to do on Madeira beach; parasailing is among many of them. But you need to remember all the terms and conditions of the parasailing crews. Things to do:  Book Your Tickets Through Mobile: You need to book your ticket for one hour-long parasailing. The parasailing boats also offer free cancellation.  Go On A Boat Ride: You need to go on a boat ride with the parasailing group; this is a dual opportunity of both a boat ride and parasailing.  Take Pictures & Videos: If you are looking for family things to do in Madeira beach, then parasailing can be a good option. You can take pictures or record memories of parasailing once you take off.  Read More: 10 Best Places To Travel In November 3. Dolphin Watching Cruise  For more fun and relaxing things to do in Madeira Beach, you can try dolphin watching. Many beautiful boats on the shore of Madeira beach are waiting for you to visit the deep waters and meet the dolphins. These boats offer mobile booking and free cancellation on demand. You can book one of these boats and go on a one hour journey of dolphin watching.  Things to do:  Book Tickets Online: You can book online tickets through your smartphone and go on a boat journey of one and a half hours to watch dolphins. These boats offer free cancellations of your journey.  Take Your Friends & Family: The boats can take up to 76 people on board. They have plenty of room for more people on the boat. Also, the boats have restrooms, snack bars, and so many fun things to do on the boats.  Watch Dolphins & The Wildlife: The gulf coast of Florida is full of vibrant sea life and the exotic dolphins who love your company. You can take a camera or binoculars to watch the dolphins and other sea life.  4. Waverunners & Jet Ski Rentals  If you enjoy water sports, you have more exciting things to do in Madeira beach. You can rent a wave runner or jet ski and roam around the soothing water of the gulf coast of Mexico. You can go to Woody’s Watersports and get all the watersports gears you need.  Things to do: Book Jet Ski Tickets: Many jet ski and wave runner rentals are available near public transportation places. They offer mobile booking instant confirmation of your booking. You can also cancel your booking on-demand.  Ride Jet Ski & Waverunners: Once you have rented your wave runners, you can travel around the gulf coast of Florida. These wave runners and jet skis offer life jackets. You will have full protection, and you can watch the dolphins while moving around in the ocean.  5. Go Fishing In The Gulf Coast Of Florida  It is very convenient to have the urge to go fishing at Madeira Beach ocean. You can book a charter from the beach and go catch some tuna, kingfish, grouper, Mahi, amberjack, and so much more. There are many state-licensed fishing charters at Madeira beach.  Things to do: Catch Fishes: The gulf coast of Florida is rich in healthy fishes; you can catch groupers, tuna, kingfish, amberjack, Mahi and many other fishes. The characters offer mobile booking and free cancellation of the tickets if you need it.  Store & Cook Your Fishes: The fishing charters let you keep and store your catch. Many of them help you catch and clean the fish. You can take your catch to any of the restaurants of John’s Pass and have it cooked just the way you want it.  Have Fun During Fishing Cruise: Fishing cruises are more fun than you can imagine. You can also have a fun time on the boats while fishing with experienced fishing crews and boat captains.  6. Take A Trip To The Seixal Black Sand Beach and Sea Pools  Seixal is a village on the north coast of Madeira known for its beautiful scenery. It features a unique black sand beach created by the island’s volcanic history. This beach is surrounded by steep sea cliffs that resemble a scene from Jurassic Park. The village also has several natural sea pools made from volcanic rock. These pools are free to visit.  Additionally, they provide a safe, sheltered place for swimming and relaxing while enjoying Madeira's impressive coastline.  7. Enjoy Food & Nightlife  Ran out of things to do in Madeira beach? If that is the case, then you are not taking the taste and the thrill of the Nightlife and the food in Madeira Beach. The food festival at John’s Pass and the different restaurants there are calling you. Foods of diverse tastes and flavours make Madeira Beach an attraction.  The wine shops in Madeira Beach are also among the best in Florida. The wines available at the winery shops are of exotic taste and quality.  Things to do:  Enjoy Foods: If you are a foodie, you will love the different foods available at the beach restaurants. Different kinds of seafood and fish are the main attraction of the Madeira Beach restaurants. There are hundreds of famous restaurants just waiting for you. John’s Pass becomes a place for great food during the Food Festival.  Enjoy Nightlife: The nightlife at John’s Pass and the concerts are some of the nighttime activities to keep you happy and occupied.  Know More: Traveling To Korea? Here’s Your Must-Try Korean Food 8. John’s Pass Mangrove Paddle  If you are sore from all the exhilarating fun and beach hopping, there are some relaxing things to do in Madeira Beach. Paddling through the Mangrove islands and the tunnels is among the most relaxing things you could do in Madeira Beach. Once you reach the Sandbar, you can do plenty more things, like swimming and looking for seashells.  Things To Do: Paddle Through The Mangrove Islands: You can rent a Kayak and paddle out to the Sandbar. There are many kayaks to rent at the beach; they also offer free cancellation and full refund. If you want, you can also take your animals.  Have Fun At Sand: You can Paddle out to the Sandbar and get on the shore to have fun. The water there is calm, so you can swim or look for some seashells at the beach.  Meet The Wildlife: You will often see dolphins and some manatees; a paddling session will help you lose lots of physical and mental tension. Paddling through the mangrove tunnel is yet another fun and relaxing activity.  9. Sunset Cruise When it comes to spending an evening, you can go from both exotic fun beach hopping to relaxing. You can watch the sun drop into the deep blue of the gulf coast of Florida as you take a sunset cruise. There are many boats to take you on a sunset tour of the ocean.  Things To Do: See The Sunset: Seeing the sunset into the deep blue of the ocean is a wonderful feeling you can have while enjoying a sunset cruise on the gulf coast of Florida. The boats offer mobile booking and free cancellation when you need it.  Enjoy The Cruise: The boat will pass along the beautiful houses of the coastal area. The boat captains are closely acquainted with the history of the area. They can share their experience along the way. You can bring your pets and the drinks that you need to enjoy on the boat.  10. Take A Serene Walk Alongside The Santana Houses  The Santana Houses, or Casas de Santana, are iconic, triangular-shaped homes with thatched roofs made of straw or reeds, found in the town of Santana on Madeira Island, Portugal. These colorful, traditional structures represent a significant part of Madeira's historical heritage, with the roofs designed to shed rainwater and the wooden construction providing insulation. While no longer the primary dwelling type, they serve as a major tourist attraction and cultural symbol.  Things To Do:  Take A Look At The Traditional Houses- Visit the Casas Típicas de Santana to see the charming, colorful, thatched-roof houses that are an icon of Madeira. Local farmers once used these structures and are now preserved as a cultural symbol. Pay A Visit To The Santana Theme Park: Step into the Parque Temático Madeira for a fairy-tale-like experience. Inside the park, you'll find dozens of meticulously recreated cottages with traditional interiors, vintage furniture, and farm tools. You might also catch folklore performances of Madeiran songs and dances if you time your visit for July. Frequently Asked Questions (FAQs):  If you have made up your mind about visiting Madeira beach, then you must follow the above recommendations. These are some of the best things to do at Madeira beach. But if you have any further questions related to Madeira beach, then you can follow these questions that I have answered below.  1. How Many Days Do You Need In Madeira? There are hundreds of fun activities and sites you need to do in Madeira beach. That is why we recommend you spend at least a week there. But, you won't need more than 10 to 15 days to experience all the fun there. 2. Is The Water At Madeira Beach Clear? Madeira beach is known for the clear water and the white sand. 3. Is It Safe To Swim At Madeira Beach? If you want to swim at Madeira beach, you will probably have no problem there. But some people do get some problems from the red tides; problems like burning eyes and skin irritation are among the most common problems. 4. Is Madeira Beach Kid Friendly? Madeira beach is very much kid-friendly. They can play around on the soft and cost sand and build sandcastles. The beach is safe for the kids, so there is no need to worry about it. Things To Do In Madeira Beach Discussed  Madeira beach is rich in fun activities; you can enjoy the food there, play beach sports, go on boat cruises, and enjoy watersports. Spending a few days at John’s pass boardwalk brings a sense of pleasure and relaxation to you.  The pristine water of the gulf coast of Florida is a sight your eyes will never forget. Would you visit Madeira beach? Please let us know your opinion.  Read Also: Top Trips For Travelling With A Big Group Of People 10 Best Fishing Charters In Florida To Visit In 2022 10 Best Hotels In Sanibel Island

BY  Sibashree Nov 17, 2025

The beaches add to the laid-back vibe and off-the-grid living of the Great Barrier Island, New Zealand. Surfing breaks, boating, canoeing, or just relaxing by the sea, the beaches are ideal for families, surfers, couples, nature seekers, and solo travelers.  Furthermore, it is the largest island of the Hauraki Gulf in the Auckland region, and it has protected the Auckland Harbour from the rampage of the Pacific Ocean and storms. It is now a Dark Sky Sanctuary and a boating paradise.  Also, while exploring the beaches of the Great Barrier Island, I saw a remarkable difference between the eastern and western beaches. The beaches on the eastern side have long white surf beaches and high cliffs. On the other hand, the beaches on the western side are way calmer and have deep, sheltered harbors.  Tryphena, on the southwestern side of the Great Barrier Island, is the largest settlement. The calmer and picturesque beaches of Tryphena are ideal for families. These are also ideal for spotting dolphins.  Whangaparapara Harbour, on the southeastern side, is another important beach location on the Great Barrier Island. I was fortunate enough to meet Tony & Carol Litherland, who have been living on a catamaran here since October 1979.  So, the top beaches to visit on Great Barrier Island, New Zealand, are beyond water and sand. They are the telltales of human history and home to distinct ecosystems.  In this article, I will share the Great Barrier Island beach guide, which will include the top beaches to visit on Great Barrier Island, including hidden gems, pet-friendly spots, and insider tips. What Are The Top Beaches To Visit On The Great Barrier Island?  The beaches of the Great Barrier Island get transformed into a planetarium after sundown. Being a dark sky sanctuary, it allows us to see the luminous arch of the Milky Way and the constellations.  While Medlands, Awana, and Kaitoke draw the crowds, the secluded beaches are the best for soaking in the real vibe of this nature-first island.  Nevertheless, let’s slip into a kayak and explore secluded coves, surfing beaches, and spot the most fascinating wildlife. 1. Medlands Beach Medlands Beach is also called Oruawharo Beach, named after the early settler family. It is ideal for surfers, and the Medlands Beach campground is one of the best camping spots on the Great Barrier Island. This campground is maintained by the Department of Conservation (DoC).  It is also home to Oyster catchers and Dotterels. The Medlands ecovision community group works hard to preserve the nesting community of birds here.  Furthermore, I saw many pet parents taking their dogs for a walk along Medlands Beach. The dogs are allowed off-leash at 100 meters south of the Lane Walkway. However, they have to stop at 100 meters north of the creek.  However, for me, the biggest attraction of the Medlands Beach has been the Good Heavens Dark Sky. In my Great Barrier Island travel tips, I have mentioned how the sunset moments were magical, adding to our anticipation for the stargazing moments.  2. Awana Beach The Awana Beach, on the eastern coast of the Great Barrier Island, is a popular surfing destination. The DoC campground on the northern end is a favorite spot for watching wetland birds.  Awana Beach is also a prominent location for wildlife tours in the Great Barrier Island for spotting marine life.  3. Kaitoke Beach On our way from Auckland to the Great Barrier Island, we met the long sandy stretch of Kaitoke Beach. Our flight overlooked the Kaitoke beach on its way to the runway.  It is a popular spot for watching hammerhead sharks and sting rays. 4. Whangapoua Beach Whangapoua Beach is a popular surfing spot, and it stands out thanks to the wonderful views of Rakitu Island and Hirakimata. Furthermore, the Whangapoua DOC campground, on the southern end of the beach, is a favorite of fishing and surfing enthusiasts.  In addition, the Northern end of the beach has the SS Wairaapa grave walkway. The grave has a white picket fence. Another major attraction of the beach is the Whangapoua to Harataonga coastal walkway.  5. Harataonga Beach Harataonga Beach has one of the most family-friendly hiking trails on the Great Barrier Island. It is a favorite spot for rock fishing and snorkeling.  You can reach the beach after a walk through the DoC campground. However, camping here is a little difficult, considering the gravel road leading to the campsite is quite bumpy for RVs and campervans.  6. Blind Bay Blind Bay, located on the western coast of the Great Barrier Island, is a lot calmer, and it is ideal for family vacations. Located in Okupu, this bay looks beautiful with the presence of magnificent pohutukawa trees.  What I loved the most about Blind Bay was how the dolphins came to the shore of the Okupu. You just need to get into a kayak and take a ride to spot the dolphins.  Furthermore, September to March is the ideal time for spotting Dotterel nests along the shoreline. Dogs are allowed on the Blind Bay. However, you have to keep them on the leash and ensure they only stick to the marked routes.  7. Gooseberry Flat & Pa Beach The Gooseberry Flat Beach is in the heart of the Great Barrier Island. It is around the corner from the Stonewall Village and the Pa Beach, below the Stonewall Village, is an ideal destination for a quaint boat ride.  However, the headland between these two beaches, featuring the most unique purple stone, is the highlight of this Gooseberry Flat & Pa Beach exploration.  Another fascinating thing on the beach is how sandbars have formed warm pools of water. Kids love to splash around these pools when the tide goes away.  From here, you can go to the southern end and take the walkway over to Mulberry Grove. 8. Mulberry Grove Beach The Mulberry Grove Beach on the Tryphena harbour is easily accessible. It is ideal for snorkeling, swimming, and boat launching.  Furthermore, the Mulberry Grove store behind the beach, a playground for young children, and the half pipe for skaters are some of the popular attractions of Mulberry Grove Beach.  You can also spot nesting native birds here. Moreover, indulging in an ice cream or fish and chips and watching the Sun go down with your family will be the most delightful moments on the Mulberry Grove Beach.  Camping And Eco Stays Near These Popular Camping Sites In Great Barrier Island, New Zealand The DoC campsites and eco-friendly lodges are the best options for staying near these beaches.  BeachesNearby AccommodationsMedlands Beach Campsite, Harataonga Beach Campsite, Awana Beach CampsiteDoC CampsitesMedlands BeachMedlands Beach Lodge• Address: Medlands Beach 149 Sandhills Road, Medlands, Tryphena 0961, New Zealand• Contact No: +64 9 429 0335 What Are The Best Beaches For Photography And Drone Footage? Kaitoke Beach is the ideal destination for sunrise photography. The beaches suitable for sunset photography are Blind Bay, Tryphena Bay, and Medlands Beach.  For drone photography during golden hours, use ND filters. Also, respect the privacy of the designated zones and ensure that flying birds are not harmed by flying drones.  What Is The Family-Friendly Beach Guide? Harataonga and Gooseberry Flat are the best options if you are on holiday on the Great Barrier Island with your family. These have shared areas, picnic tables, and toilets.  When exploring the family-friendly beaches of the Great Barrier Island, you will have to bring reef shoes, especially for hiking in the rocky areas. Moreover, determine the child safety zones by monitoring the tides.  What Are The Hidden Beaches And Local Secrets Of The Great Barrier Island? Yes, Kaitoke, Medlands, and Awana are the best crowd pullers of the Great Barrier Island. However, as I talked to the locals, they suggested some really cool hidden gems. These, with their unkempt beauty, helped us connect to the wild spirit of Aotea.  1. Puriri Bay North of the Tryphena Harbour, Puriri Bay is a quiet beach with a rocky shoreline. The low tide makes pockets of dark sand on the shore.  Puriri Bay is also famous for spotting dolphins in the summer season.  2. Schooner Bay Schooner Bay is another hidden gem near Tryphena. Visiting Schooner Bay is a bit of adventure and fun at the same time. You have to pass through a winding road to reach this spot.  It is a favorite for stargazers and couples, and with a cliffside landscape, it is one of the quietest beaches in the Great Barrier Island, New Zealand. The silence here is so powerful that the experience is almost spiritual.  3. Nagle’s Cove Nagle’s Cove is on the Northwest coast near Orama and Kawa. Framed by native bush and volcanic ridges, it exudes a remote and pristine vibe. You have to access it via a kayak or a boat, as there is no marked trail.  In addition, Motairehe Marae, affiliated with Ngātiwai Ki Aotea, is an important community center for weddings, social celebrations, and funerals.  Why These Hidden Beaches Are The Attractions You Must Not Miss? The hidden beaches of Great Barrier Island are beyond scenic. As cultural treasures or cultural taonga of the Great Barrier Island, New Zealand, they stand for the off-the-grid lifestyle.  They are also the telltale signs of the Māori heritage, and community spirit. To respect the local heritage and culture, you must stick to the following practices.  Avoiding Nesting Bird Zones  Leaving No Trace Staying on the Marked Path Cooperating with Biosecurity Measures  How To Explore These Hidden Beaches On The Great Barrier Island?  Renting an electric bike or a 4WD is the best way to explore the hidden beaches on the Great Barrier Island. Also, as always, it is best to take suggestions from the locals and cafe owners.  They can guide you to the best unnamed spots and directions where Google Maps fails or the network is unavailable.  Also, it’s unfortunate that we could not meet Benny Bellerby during our trip. But, he is like a wizard of the conservation process and stargazing on the Great Barrier Island. He is the adventure operator of Star Treks and is the most passionate about protecting the cultural and natural heritage of the island.  In addition, I have already mentioned Tony & Carol Litherland, who live on a catamaran on the Whangaparapara Harbour, epitomizing the signature hospitality of Great Barrier Island, New Zealand.  What Are The Adventure Add-Ons Near These Beaches Of The Great Barrier Island?  Glenfern Sanctuary, Windy Canyon, and the Kaitoke Hot Spring are the attractions near the beaches of the Great Barrier Island.  1. Glenfern Sanctuary Glenfern Sanctuary opens your door to the Kotuku Peninsula. It is located in the northwest of Great Barrier Island, and it takes us through nearby walking tracks such as the Cooper’s Castle Track. Aotea Track and Old Lady Track.  Furthermore, it is a must-visit to experience how biosecurity and the endeavors to protect the endangered plants, animals, and birds are essential for the Great Barrier Island.  2. Windy Canyon Windy Canyon and the Palmers Track, which continued from there, is one of the most picturesque hiking routes on the Great Barrier Island.  Along with being the route to Mount Hobson, it is also home to many rare species, such as black petrel and tomtit. Moreover, North Island robins are being reintroduced on this route. So, it is a wholesome hiking and birdwatching experience.  3. Kaitoke Hot Springs The walk to the sulphurous Kaitoke Hot Springs continues along the edge of the Kaitoke Swamp. It is one of the most accessible tracks with pushchairs, and the walk through the ancient shoreline continues through the Kaitoke wetlands and kānuka forest.  Furthermore, the umbrella fern and orchids near the creek keep the path filled with colors. Also, a nature soak after a long beach day feels very refreshing. What Are The Best Conservation And Safety Tips?  Aotea is not just a scenic destination. It’s a culturally rich and ecologically sensitive island with deep Māori heritage and a close-knit community. Respecting local customs and beach etiquette is essential for a positive experience and responsible tourism. 1. Respecting The Maori Heritage And Sacred Sites Avoid trespassing on private land or areas marked as tapu (sacred). Do not touch or move carvings, stones, or natural markers, as they may hold spiritual significance. Ask before photographing people or cultural sites, especially near marae (Māori meeting grounds). Learn basic greetings like “Kia ora” and show appreciation for local stories and traditions. 2. Being Mindful With Pets There are designated on-leash and off-leash areas on the Great Barrier Island, New Zealand. Furthermore, walking with the pets through the bird nesting areas, especially in the breeding season, is an absolute No-No.  Furthermore, after hiking, you have to clean your pet to stop soil transfer and prevent the resurgence of the Kauri Dieback disease. Proper disposal of the pets is also very important.  Moreover, you must be aware of the conservation and pet policies of the ferries and accommodations before taking them as your companions.  3. Leaving No Trace The Great Barrier Island does not have strategically placed dustbins. So, you will have to pack and carry all the biodegradable items, food scraps, and rubbish, especially when you are hiking and camping.  There is a dumping ground at Claris Landfill PDS at 70 Gray Road for cleaning the campervans and caravans. In addition, you cannot use detergent or soap when swimming on the beaches, as the practice can impact the marine life.  Moreover, staying on the marked trails while hiking is necessary to ensure protection of the flora and fauna from the Kauri Dieback Disease.  4. Respecting The Peace And Privacy If you are staying in eco lodges or near the residential areas, you have to keep your noise level in check, and you cannot play loud music. You have to be more mindful, especially when camping on the beaches.  In addition, be careful when using drones near the sacred sites and wildlife of the Great Barrier Island. You may need permission from local authorities for the same. 5. Being Safe During Swimming And Other Water Activities We could rarely find a lifeguard on the beaches of Aotea. Still, the western beaches of the Great Barrier Island are calmer and suitable for swimming. Also, you have to ensure that you are not blocking the surfing zones.  Stingrays and Jellyfish are common in the shallow waters of the Tryphena Harbour. So, be careful when swimming.  6. Supporting Local Sustainability Efforts We can support the local economy of the Great Barrier Island by shopping at the shops and businesses owned by the Island. Furthermore, you can protect marine life by wearing a reef-safe sunscreen.  Also, participate in beach cleanups and local cleanup activities. In addition, stick to the water conservation rules of the Great Barrier Island, as the supply of fresh drinking water is limited on the island.  7. Ask, Listen, And Learn You cannot know the Great Barrier Island unless you are talking to the locals. The island is the cradle of the incredible Maori heritage, and it is them who told us about Kupe, the mythical navigator and one of the first people to arrive on the Great Barrier Island.  The Okupu settlement or Ō-Kupe-Mai-Tawhiti is named after him.  8. Transport Tips Take a Barrier Air flight from Auckland to reach the Great Barrier Island in New Zealand. You can even take a SeaLink ferry and reach the Great Barrier Island from Auckland in 4.5 hours.  Also, once you reach the Great Barrier Island, you will have to rent a car, e-bike, or scooter to move across the rugged landscape of the island.  9. Embracing Local Culture Off-the-grid living is the essence of the Aotea Great Barrier Island, New Zealand. So, you will not find any banks or ATMs on the island.  You will have to pay by EFTPOS or credit card. However, sometimes the local businesses may refuse to take cards. So, carry enough cash to support your stay and other expenses on the Great Barrier Island.  Why The Beaches Of The Great Barrier Island Will Be On Your Bucket List?  Are you chasing waves, or are you seeking solitude and moments of introspection by the waters? The beaches of Great Barrier Island are ideal for both types of experiences. Add to that the rugged landscape and rich flora and fauna of the Great Barrier Island.  Before you plan your trip, you can read this Great Barrier Island beach guide to experience the magic of Aotea.

BY  Anindita Dey Oct 29, 2025

I was going through a recent report of Ernst & Young (EY). It was about how generative AI is changing the tourism industry.  The report features data from the recent WiT Singapore conference. It said that around 60% of the travelers from the Asia Pacific use AI tools to research and book travel destinations.  Furthermore, many airlines, hotel chains, and travel booking platforms are using AI for better data management, analysis, and revenue management. Moreover, the use of AI is offering a customized experience with UX (user experience) highlights, such as voice-based interfaces and personalized itineraries.  Thanks to these efficient virtual assistants, the ease of travel booking and personalization of itineraries, AI is also improving member engagement in corporate travel. There is a reason why names such as Kayak, United Airlines, and Concur Travel are using AI for travel booking, information updates, and more.  Hi, in today’s blog, we will talk about the role of AI in member engagement in corporate travel.   Why Is AI In Member Engagement Crucial For Corporate Travel?  From creating a personalized visual identity with an efficient profile picture-making tool, such as PFP maker, to offering real-time support and updates, AI is boosting member engagement in corporate travel.  1. Real-Time Travel Updates Chatbots and virtual assistants are changing the way we used to follow up on our travel bookings and itineraries. They offer real-time support and updates.  Furthermore, a travel booking platform with AI uses predictive analytics to enhance your booking choices. Also, the automated expense reporting eliminates all paperwork. In addition, an AI-powered fraud detection mechanism helps to identify unauthorized expenses. Thus, it ensures compliance with corporate travel policies.  2. Data Analysis To Avoid Delays And Disruptions   The machine learning algorithms of a travel booking or management system can identify cost-saving opportunities by analyzing large amounts of data.  Furthermore, machine learning boosts member engagement by identifying preferred travel modes and patterns. Also, machine learning keeps you informed about anticipated delays, suggesting alternative routes and the best flight and hotel options in this scenario.  Thus, AI accomplishes two tasks at once. It boosts the operational efficiency of the travel organizer and improves the experience of the traveler.  3. Personalized Travel Recommendations  We all have our travel preferences. AI analyzes the data and our travel search patterns to create personalized travel recommendations. AI also takes cues from the previous booking and specific corporate travel policies of a company.  Thus, AI helps save time on the process of finding and booking hotels, airlines, or trains. Moreover, AI improves employee satisfaction with cost-effectiveness. So, the employer and the employee are both in a win-win situation.  4. The Use Of AI Makes Travel More Sustainable  Did you know that AI can analyze carbon footprint? By analyzing carbon footprint, AI offers recommendations for environmentally friendly travel choices. Thus, it supports corporates to achieve their specific CSR goals.  Also, companies can use these AI insights to optimize their travel budget and reduce environmental impact to make their travel experience more efficient.  5. Policy Enforcement  Every business has a policy or a set of guidelines regarding corporate travel. AI can assess those policies, and it considers the same policies for completing travel booking and management.  In other words, an AI-integrated system ensures that the booking agrees with the specific corporate travel policies. This is effective for compliance and cost-effectiveness.  However, this compliance is not just limited to the policies of a specific company. An AI system knows the changing policies, travel advisories, latest occurrences, and announcements of a place.  Also, there can be wildlife conservation norms or sustainable tourism guidelines. Breaking any of these can lead to severe legal implications.  When you are choosing a particular place, AI will share all these updates so that your travel experience is hassle-free.  What Are The Drawbacks Of Using AI In Member Engagement For Corporate Travel?  I have already mentioned that data assessment and analytics are important aspects of the use of AI in corporate travel management. However, what if the data is incorrect? In reality, there have been instances where incorrect data has put the traveler and the travel company in a spot.  In this context, I must share the example of the Air Canada case in 2022. Jake Moffatt, a passenger, was assured by the chatbot that if he booked a full-fare flight for his grandmother’s funeral, he would be eligible to get a bereavement fare once the trip was over.  However, the claim was wrong and Air Canada refused to pay the bereavement fee. So, Jake Moffatt took the legal way.  Despite Air Canada trying to defend its position and establish the chatbot as a separate legal entity, the British Columbia Civil Resolution Tribunal held Air Canada accountable for the false dissemination of information.  So, Moffatt got a compensation of $812.02 from Air Canada. The BBC has also quoted the written response of the tribunal member, Christopher Rivers.  “It should be obvious to Air Canada that it is responsible for all the information on its website. It makes no difference whether the information comes from a static page or a chatbot.”  This incident highlights how any information mistake or “customer hallucination” caused by AI tools will make the concerned company accountable.  Good Data Hygiene And Avoiding Silos: The Future Of Using AI In Corporate Travel Management  A corporate travel booking or management company needs to be particular about good data hygiene. That is why you have to ensure that duplicates are eliminated, formats are standardized, and formatting is accurate.  When the data is well-structured and clean, a travel management company can offer the best and most accurate travel policies, cost forecasts, and a better travel experience.  Data silos are another challenge in using AI in corporate .. The problem occurs when data is kept in disconnected and separate stores. When data is fragmented, AI cannot offer a comprehensive view of anything.  So, the spending estimates and travel patterns will eventually go wrong. So, the use or incorporation of data needs to be integrated for a comprehensive result of the search or query of a traveler.