Thailand Becomes Most Preferred Destination for Tourists: Agoda Reports

Dec 8, 2023

Last Updated on: Feb 13, 2024

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The most preferred destinations for tourists traveling within their country as well as abroad remain a matter of trend and fluctuations. But one country that has seen a huge surge in inbound tourists is Thailand. Especially Indians who want a small break.

This growth comes from Thailand’s latest visa policy that allows visa-free entry to its visitors, one of the nationals being Indians. Thailand’s Bangkok has stolen this coveted spot from Dubai, according to Agoda, an online travel platform. They analyzed the trends based on hotel bookings on their application.

Ever since the government of Thailand has permitted visa-free entry for many countries including India, the country has seen a 26% increase in searches on Agoda and Indian tourists have found their favorite escape.

Other countries that have recently waived the visa requirements for tourists of various nationals include Malaysia and Sri Lanka. Both of these countries are seeing renewed interest from tourists. The report says, “When it comes to international travel choices, Indians consistently favour short haul destinations across the region. Chart topper Bangkok and fifth most popular destination Pattaya are poised to further strengthen their appeal, with the recent announcement of visa-free travel for Indians to Thailand.”

The report also said that, “The rankings with the most booked destinations on Agoda underscore a distinct inclination among Indians for tried-and-tested destinations, showcasing a preference for all-time favourites that have lots to offer to any type of traveller and no matter how frequently they are visited.”

Krishna Rathi, Agoda’s country director for India, Maldives, and Sri Lanka says, “2023 has been an incredible year for travel in India. Agoda search numbers reveal growth on all levels: domestic, inbound, and outbound. I am excited to see how this trend will shape the travel industry in 2024. “Bangkok has been followed by Dubai, then Bali in the third and Singapore in the fourth place.

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Sarmind is a Writer and an aspiring Editor who has experience in various short and long-form niches. Her academic pursuits intensely mold her industry background in content creation. She holds a Master's degree in Literature, and when not writing for professional purposes, she can be found re-reading old classics of Jane Austen and the Brontë sisters. She is super fond of cats and enjoys hours of doom-scrolling through memes on social media while cuddled up with a cup of desi chai. She likes to think she is an intellectual badass (colloquial: nerdy bore), and now all she needs is a sewing kit to complete the look!

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