Kenya Is Targeting 5.5M Tourist Arrivals By 2028

Dec 19, 2023

Last Updated on: Feb 13, 2025

News

Kenya Tourism Board (KTB) is looking to grow its tourism arrivals into the country to  5.5 million within the next 5 years as it is about to reach out to private sector players for collaborative efforts to take the country to the global stage.

KTB chairperson Francis Gichaba has disclosed that the tourism sector is back on full recovery pointing out that the arrivals by the end of this financial year will be closing at slightly over 1.9 million visitors that was recorded in 2019.

Gichaba has revealed, “We are very optimistic that with the support from the private sector and other key players in the industry, our performance will even surpass the 2019 arrivals to over 2 million and progressively beyond.”

He was delivering a speech at Bomas of Kenya during a tourism stakeholders meeting that brought under the same roof tour operators, hoteliers, government agencies and tourism associations. The session sought to validate KTB’s 5-year strategic plan for 2023-2028.

In the strategy, KTB is targeting to achieve 5.5 million international tourist arrivals and grow the tourism industry’s contribution to the economy of Kenya to KES 1 trillion each year by June 2028.

Gichaba said destination marketing has been a collaborative exercise noting that the involvement of the private sectors in the development of strategy which was one of the ways of incorporating invaluable ideas that would shape the sector’s performance within the review period.

Kenya Hotel Keepers Association and Caterers (KAHC) CEO Mike Macharia suggested to the private players to curate their products and travel experiences to the needs of the market.

He said, “We talk of Africa as the low-hanging fruit in terms of numbers and market share in the country and therefore the product owners should package their products and experience and sell to Africa. This move would also open opportunities for Africans to invest in the hospitality sector in Kenya… We have to go where the market is, and this is what our competitors such as South Africa have beaten us on. They have invested heavily in market presence not only to build brand awareness but to sign marketing deals.”

Read Also:

Share on Social Media

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

Leave a Reply

Your email address will not be published. Required fields are marked *

title-img Related

READ MORE U.S. And Japan Allocate 2024 To Tourism Promotion Year

U.S. And Japan Allocate 2024 To Tourism Promotion Year

BY  Abdul Aziz Nov 30, 2023

Tourism Minister Tetsuo Saito and U.S. Ambassador to Japan Rahm Emanuel signed a memorandum on Wednesday designating 2024 as a year to promoting tourism between the two countries. During this year the two parties will work together to boost tourism exchange using joint efforts from the public and private sectors in a bid to heighten the recovery of the demand for travel since the COVID-19 pandemic. Citing that 464 cities share sister relationships between the two countries, Saito called for taking advantage of the tourism year to resume and boost the exchanges at the local levels. After the two countries agreed to the plan to apply on Japanese tourists, which will help expedite immigration procedures in the U.S. held at the residence in Tokyo of the ambassador, it was also attended by Japanese Digital Transformation Minister Taro Kono and Justice Minister Ryuji Koizumi. Under the supervision of the Tourism Year initiative, both the countries will hold travel campaigns for the general public and it will host events for travel agencies from the two countries. The number of visitors from the U.S. to Japan has been steadily going up with the help of the fall of the value of the yen against the dollar. The monthly number amounted to some 210,000 in October, with an increase of 40% from the same month in 2019, prior to the pandemic. Meanwhile, the number of Japanese visitors to the United States in October came up at about 140,000, less than half of the pre-pandemic numbers. Read Also: Ghana Is Ready To Host The Rest Of The World: Ghana Tourism Authority On Christmas Concerts Play Airlines Is Celebrating Black Friday And Cyber Monday Deals On Flights To Europe Travel Tuesday Is Here To Get You Cheap Flights And Hotel Deals: Upto 50% Off

READ MORE Best Restaurants In The US

10 Best Restaurants In The US

BY  Abdul Aziz Oct 14, 2023

Restaurants make any place light up with energy and good vibes. They help upscale a neighborhood. Food joints highlight the native cuisine and community. The best restaurants around the country give their all in bringing a perfect lineup of hospitality, food, hygiene, and architecture. Here are the top 10 restaurants that you can visit for any occasion, ranging from solo dinners to family outings to romantic restaurant dates. Perilla LA “Excellent food, atmosphere and service. My friends and I enjoyed a wonderful Korean pancake, a chef Waygu tasting plate for each person, potato's, and the grilled egg plant (the star dish of the evening). We also enjoyed some cocktails that our waitor Arden suggested which paired perfectly with the meal.” Noodle In A Haystack “All dishes were fantastic! Best chawanmushi and ramen I've had by far! Atmosphere is also very nice, great music, intimate setting, courses came out promptly. The chefs and Pearl were so inviting, informative, and are very genuine people! My husband and I had a great time here and would definitely recommend!” - Monica M. Maty’s “This is a Peruvian Restaurant, very well located. With diverse plates oriented on oriental food with international touch. The attention its very good and the food... No comments. Great and delicious. Is a place to enjoy with friends or family.” - Joseodalisortiz Molotov Kitchen + Cocktails “Exceptional food, nice ambiance. Lovely service. We were so sad to see To The Wind close after so many years. (It was beyond terrific.) But Molotov is carrying the torch! Really one of the few truly good places to dine in Denver.” - C R. Prik Hom “ This tiny restaurant is away from the usual tourist trail in Patong. Located in a Teak House on Nanoi Rd it's a little hard to find - well worth the effort. The restaurant seats around 12 people. For a small place there's lots to choose from on the menu. The salty stir fried pork is delicious, as is the fried rice. Delicious food prepared to order. This isn't a fast food place, so be prepared to sit and relax with a drink while your meal is cooked - it's worth the wait.” - JocelynC885 Quarter Sheets “Ok yes this placed lives up to the hype. The wait may be long but it is so worth it. The Bianca was definitely a crowd favorite and the crust is so perfectly salty and crispy. Will be coming back soon!” - Archeta R. La Diabla Pozole Y Mezcal “Our friends and ourselves had a fantastic late lunch there today. From the Pozole to the ceviche to the guacamole, the tacos and the Margarites, everything was EXCELLENT! The service was fast and friendly and the prices were very reasonable.” - Dan07030 In Bocca Al Lupo “We were very delighted with all the experience. The food was so delicious and well presented that we ate four times here, in the evening, on a very nice atmosphere. The prices are affordable, we spent around 50 euros on two mains (lamb and ravioli), a memorable desert and two drinks (a glass of sangria and a martini). Thank you for the lovely gourmet experience!” - Mihaela A Yess “LA's most under rated restaurant. Chef Junya Yamasaki is a master of his craft, serving a one of a kind dining experience. I've been here three times, and every single time the menu has been different, crafted around seasonal ingredients and his catch of the week.” - Menooa Z. Ore Hill “Very unique restaurant... really different menu, but something for everyone. We wanted pizza...it was great! The location is great. Outside atmosphere is really nice. Great, friendly staff”- Kim ZRead Also: National Taco Day: How To Celebrate If You Are From Chicago Maldives And Bora Bora Among Top 10 Tourists Spots In The World

READ MORE Venice Reveals 2024 Dates For Tourist Entry Fees

Venice Reveals 2024 Dates For Tourist Entry Fees: Report

BY  Abdul Aziz Nov 24, 2023

Are you planning to visit Venice? Have you been looking for things to do in Rome or best hotels in Rome? Before you do that here is some news to stay updated on. Venice has unveiled the 29 dates in 2024 when the new €5 entry fee will become active for day-trippers starting on 25 April, which is a public holiday in Italy. The fee is said to be applicable only for day trips and not those who are staying overnight. On Thursday Mayor Luigi Brugnaro confirmed on Thursday further adding that the multi-lingual booking system will be operating from January 16. The dates when the entry fee will be in place are 25 April to 5 May and every other weekend in May (11,12, 18, 19, 25, 26 May), It will last four weekends in June (8, 9, 15, 16, 22, 23, 29, 30 June) and the first two weekends in July (6, 7, 13, 14 July). On the days mentioned the entry fee system will be effective from 08:30 to 16:00 along with penalties of up to €300 if the rules are violated. ANSA news agency has reported Brugnaro of saying that once the day trippers pay the fee they will receive a QR code "which will be checked randomly" at eight access gates to the historic center. "It is an experiment that has never been done anywhere in the world" - Brugnaro told reporters - "The city is complex and fragile, but it is alive, and we have the obligation to take measures because in the historic center, at certain times of the year, there is crowding that we must reduce." Brugnaro underlined that the trial measure "will cost us more than we will earn" and is "to evaluate the bookability of the city, which will never be closed". This move which kept getting postponed due to the covid pandemic and other logistic obstacles is designed to ease the added pressure hordes of tourists pose to the fragile lagoon city. Read Also: Chinese And US Presidents Have Come To A Common Ground Regarding Tourism Facilitation! The Italian Train Group FS Will Launch A New “Night Train Like Hotel”: Rome To Dolomites Traveling Christmas Tree For The Western Lawn Of U.S. Capitol