Kenya Is Targeting 5.5M Tourist Arrivals By 2028

Dec 19, 2023

Last Updated on: Feb 13, 2025

News

Kenya Tourism Board (KTB) is looking to grow its tourism arrivals into the country to  5.5 million within the next 5 years as it is about to reach out to private sector players for collaborative efforts to take the country to the global stage.

KTB chairperson Francis Gichaba has disclosed that the tourism sector is back on full recovery pointing out that the arrivals by the end of this financial year will be closing at slightly over 1.9 million visitors that was recorded in 2019.

Gichaba has revealed, “We are very optimistic that with the support from the private sector and other key players in the industry, our performance will even surpass the 2019 arrivals to over 2 million and progressively beyond.”

He was delivering a speech at Bomas of Kenya during a tourism stakeholders meeting that brought under the same roof tour operators, hoteliers, government agencies and tourism associations. The session sought to validate KTB’s 5-year strategic plan for 2023-2028.

In the strategy, KTB is targeting to achieve 5.5 million international tourist arrivals and grow the tourism industry’s contribution to the economy of Kenya to KES 1 trillion each year by June 2028.

Gichaba said destination marketing has been a collaborative exercise noting that the involvement of the private sectors in the development of strategy which was one of the ways of incorporating invaluable ideas that would shape the sector’s performance within the review period.

Kenya Hotel Keepers Association and Caterers (KAHC) CEO Mike Macharia suggested to the private players to curate their products and travel experiences to the needs of the market.

He said, “We talk of Africa as the low-hanging fruit in terms of numbers and market share in the country and therefore the product owners should package their products and experience and sell to Africa. This move would also open opportunities for Africans to invest in the hospitality sector in Kenya… We have to go where the market is, and this is what our competitors such as South Africa have beaten us on. They have invested heavily in market presence not only to build brand awareness but to sign marketing deals.”

Read Also:

Share on Social Media

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

Leave a Reply

Your email address will not be published. Required fields are marked *

title-img Related

READ MORE Manila Wins Big At World Travel Awards 2023

Manila Wins Big At World Travel Awards 2023, Crowned World’s Top City Destination 

BY  Abdul Aziz Dec 14, 2023

Also known as the Oscars of the travel industry, the World Travel Awards Ceremony was hosted in Dubai, UAE on December 1st. At the event, the Philippines secured four major global recognitions. It also managed to retain its 2022 titles as the World's Leading Dive Destination and Beach Destination. For the first time, Manila has won the Leading City Destination and also received the Global Tourism Resilience Award. They aim to recognize Manila's “global leadership, pioneering vision and innovation to overcome critical challenges and adversity,” reported The Manila Times. The Philippines is reportedly one of only five countries and destinations in the world suggested for the inaugural award. According to World Travel Awards, the winners will be serving as benchmarks for implementing the best practices in tourism resilience. The additional global winners from the Phillipines for this year include Amanpulo, which has been honored as the World's Leading Dive Resort, and City of Dreams Manila which has been recognized as the Worlds Leading Fully Integrated Resort. In September the Philippines along with various resorts and hotels received top honors in the Asia Category of the 2023 World Travel Awards. The achievements were celebrated by the Tourism Secretary Christina Garcia Frasco who has highlighted the contributions of tourism to the country's economy. She said, “These accolades are as much a source of Filipino pride as they are a testament to the enormous contribution of tourism to the Philippine economy and global standing." Learn More About: Record-Breaking Holiday Travel Anticipated As TSA Prepares For Busy Season! The Italian Train Group FS Will Launch A New “Night Train Like Hotel”: Rome To Dolomites Chinese And US Presidents Have Come To A Common Ground Regarding Tourism Facilitation!

READ MORE Burger King Is Giving Away Free Food All Month

Burger King Is Giving Away Free Food All Month

BY  Abdul Aziz Dec 18, 2023

Burger King is high off the spirit of Christmas and is sharing it with its loyal fans. Royal Perks members will be enjoying a different deal each day of December. It is offering free tots and discounted Whoppers as well as BOGO drinks and BK swag. The daily deals are available via the BK app. Most days have different deals and on other days there are recurring deals such as $3 whoppers on Wednesdays and $0 delivery on Sundays. There are other deals that include a free chicken sandwich, free cheesy tots or a free Whopper Jr. all of which require a minimum $1 purchase. BK super fans will love Swag Saturdays where you can win special BK merch like ornaments ugly sweater or even branded PLufl- a human-sized dog bed. The proceeds will benefit Burger King Foundation. Adding to the holiday cheer BK is set to bring back two fan favorite numbers to the menu starting December 7- BK Melts and cheesy tots. The cheesy tots come in an array of 4 and 8 piece options and the BK Melts lineup will include the new Shroom n' Swiss Melt along with the Classic Melt and the Bacon Melt. If you want a share become a member of Royal Perks and download the app. Read Also: Celebrations Have Begun At Oaga, Art Resort, Maldives: Report Unveiling The Best Christmas Destinations From Around The World Manila Wins Big At World Travel Awards 2023, Crowned World’s Top City Destination

READ MORE Bora Bora Is Shifting Its Tourism Policy

Bora Bora Is Shifting Its Tourism Policy, Aims To Double Tourists By 2033

BY  Abdul Aziz Dec 27, 2023

Bora Bora is a heavenly part of French Polynesia, sitting in the expanse of the south Pacific Ocean. They are set to make a shift in their tourism policy in the upcoming year. Given its natural splendor, the island has become a hot spot for tourists from all over the world. Tourists in large cruise ships have overwhelmed the island for the longest time. The island became so overrun with in 2019 that Bora Bora vowed to tackle the problem by limiting the number of visitors aboard cruise ships. However, this year, a new government having formed abandoned the promises made. They instead have pledged to double the number of visitors by 2033. It has actually gone to the extent of welcoming large cruise ships to many of its ports. This dramatic shift in policy has divided the opinion in Polynesia. Many support the growth of the tourism sector whereas there are others who want a more sustainable model of the island. The ships that port at the island is now posing a risk to the environmental stability of the ecosystem. The French Polynesia is made up of more than 100 islands that includes Bora Bora and Tahiti. Tourism is vital for French Polynesia. According to Tahiti tourism, it is responsible for contributing about 12% of GDP and 80% of the export revenue. Rainui Besinau is the chair of Bora Bora's tourism association. Besinau says, “The hotels wanted to protect the quality of their service. So when the ships arrived, the hotels closed the doors to the people outside. They [didn’t] want to be invaded. ”There are two models that have been proposed. One being the luxury model with a peaceful island and not too many people in the water. Or, a mass tourism spot involving cruise ships. Environmentalists have welcomed the move. Marie-Laure Vanizette, the spokeperson for an environmental group has said, “Capping tourist numbers is logical. It will also help, “preserve our assets and our way of life”. Additional Reading: 6 Things Locals Wish Tourists Wouldn’t Do When In Iceland Juneau’s Mendenhall Glacier Recreation Area Is Expecting Big Changes