Kenya Is Targeting 5.5M Tourist Arrivals By 2028

Dec 19, 2023

Last Updated on: Feb 13, 2025

News

Kenya Tourism Board (KTB) is looking to grow its tourism arrivals into the country to  5.5 million within the next 5 years as it is about to reach out to private sector players for collaborative efforts to take the country to the global stage.

KTB chairperson Francis Gichaba has disclosed that the tourism sector is back on full recovery pointing out that the arrivals by the end of this financial year will be closing at slightly over 1.9 million visitors that was recorded in 2019.

Gichaba has revealed, “We are very optimistic that with the support from the private sector and other key players in the industry, our performance will even surpass the 2019 arrivals to over 2 million and progressively beyond.”

He was delivering a speech at Bomas of Kenya during a tourism stakeholders meeting that brought under the same roof tour operators, hoteliers, government agencies and tourism associations. The session sought to validate KTB’s 5-year strategic plan for 2023-2028.

In the strategy, KTB is targeting to achieve 5.5 million international tourist arrivals and grow the tourism industry’s contribution to the economy of Kenya to KES 1 trillion each year by June 2028.

Gichaba said destination marketing has been a collaborative exercise noting that the involvement of the private sectors in the development of strategy which was one of the ways of incorporating invaluable ideas that would shape the sector’s performance within the review period.

Kenya Hotel Keepers Association and Caterers (KAHC) CEO Mike Macharia suggested to the private players to curate their products and travel experiences to the needs of the market.

He said, “We talk of Africa as the low-hanging fruit in terms of numbers and market share in the country and therefore the product owners should package their products and experience and sell to Africa. This move would also open opportunities for Africans to invest in the hospitality sector in Kenya… We have to go where the market is, and this is what our competitors such as South Africa have beaten us on. They have invested heavily in market presence not only to build brand awareness but to sign marketing deals.”

Read Also:

Share on Social Media

Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.

Leave a Reply

Your email address will not be published. Required fields are marked *

title-img Related

READ MORE Maldives And Bora Bora Among Top 10 Tourists Spots

Maldives And Bora Bora Among Top 10 Tourists Spots In The World

BY  Abdul Aziz Oct 12, 2023

According to a report, two of the most popular locations for tourists who want to spend their holidays in a tropical paradise are the Maldives and Bora Bora. Located on the Indian Ocean, they are now synonymous with clean azure water, pristine white beaches, and refreshing greenery. The islands, however, are very different from each other in that what the visitors can expect from the two places. The main differences between the locations are weather, accessibility, resorts, beaches, and activities. The islands cannot be chosen between them as there is no right answer. Both the islands are absolute treasures and have rightly taken their spots in the top 10 globally. Maldives Best visited in the dead of winter, this island is a drop of paradise on Earth. Featuring a 26-atoll chain of islands with white powdery beaches and turquoise waters, this chain of islands is the envy of all the islands of the world. The signature overwater bungalow resorts of Maldives make the experience even more surreal. Bora Bora This island is not just sun, sea, and beaches. Bora Bora is a major activity ground that includes 4x4 safaris and natural underwater parks that offer a look at the magnificent corals and fish. You can witness shark feedings and enjoy boat rides around the turquoise lagoon. There is also the 2,300-foot Mount Otemanu, from where the entire island is up for view from the top. Some of the other places that have secured the top spots are: Niagara Falls Consisting of the magnificent waterfalls that line the border of New York and Ontario. The Horseshoe Falls that stand at a height of 164 ft. is on the side of Canada. The Bridal Veil Falls and the American Falls are located on the North American side. Mona Lisa In Paris This half-length painting created by the Italian artist Leonardo da Vinci has managed to retain its immense fandom thanks to its rich and fascinating history. Kept in the Louvre Museum since 1797, people line up to have a glance at the famous painting that has become an icon of simplicity in art. The Statue Of Liberty, the Northern Lights, the Stone Henge, the Taj Mahal, the Times Square, and the Burj Khalifa have locked in on the other top 10 marks. Read Also: Siam Paragon Mass Shooting Propels Thailand’s Proposed 300 Baht Tourism Fee To Get Fast-Tracked People Are Interested To Spend More On Traveling Instead Of Investing On Diamonds: Prices Fall Israel Government Declares War: Multiple Flights Cancelled

READ MORE National Taco Day

National Taco Day: How To Celebrate If You Are From Chicago

BY  Abdul Aziz Oct 5, 2023

It is not the weekly Taco Tuesday, rather, it's National Taco Day! Restaurants across the country are going to give it their all with freebies, and discounts that are hard to miss, which will make it super delicious to celebrate Wednesday, October 4. We are here to let you know all the deals because everyone is taco-ing about it. Restaurants To Celebrate With   Here are some of the biggest food chains that are celebrating National Taco Day in style, and you might want to grab their special tacos before it's gone. El Poco Loco    They are giving you a third taco free if you buy two tacos here. The deal is only meant for Loco Rewards members, available online in their official app and at their stores. They are also giving an online gift card deal wherein you will get a Free Tacos al Carbon Fire-grilled Combo if you buy a $30 E-gift card. Moe’s   Eggo and Moe’s Southwest Grill have collaborated for a limited edition Eggo Taco. it is available from 10:30 a.m. onwards only on October 4. The stores participating are from North Jersey, Long Island, South Florida, and Atlanta. The ingredients include bacon, adobo chicken, chipotle ranch, shredded cheese, and an Eggo waffle shell. Taco Bell   https://twitter.com/Wewillrocku66/status/1709826658512105732?s=20 Taco Bell unsurprisingly makes a lot of fuss about National Taco Day, and this year they have decided to bring back their most popular taco subscription for the holiday. Visitors can buy the Taco Lover’s Pass for $10 for two days, that is, October 3 and 4. Jack In The Box   Their menu has brought back the Monster Taco, and it has a sidekick, too- the Angry Monster Tacos. You can order a double on the Jack App for $0.99 on National Taco Day. Monster Tacos come with double “monster-sized tacos,” and they are made with taco-sauce American cheese, and shredded lettuce. The Angry Monster Tacos are truly identical the only difference is that they are made with a red shell which is considered to be the Monster Taco’s “evil twin.” Learn More About: Thinking Of A Fiji Cruise? Tips To Get You Started Prepping For Your Winter Trip To Salt Lake City

READ MORE Play Airlines Is Celebrating Black Friday And Cyber Monday Deals

Play Airlines Is Celebrating Black Friday And Cyber Monday Deals On Flights To Europe

BY  Abdul Aziz Nov 25, 2023

For Black Friday, Cyber Monday, and Travel Tuesday, Play Airlines is offering a new deal. You can now get a 35% discount on flights from Stewart Airport to several popular European destinations, including Iceland, Paris, Berlin, Frankfurt, London, Copenhagen, Dublin, and Amsterdam. This offer is valid between November 24th and 28th, and you can book flights for travel between December 2023  and May 2024 on flyplay.com. You do not need a promo code to avail of this offer. Two former executives of Wow Air, which ceased operations and went bankrupt in March 2019, founded Play. The airline has been operating daily flights from Newburgh to Reykjavik since June 2022, and it has been expanding its list of destinations. Recently, Play launched new routes to Amsterdam, Glasgow, and Venice, allowing travelers to plan spring getaways, summer trips, and spontaneous vacations, as stated by Play CEO Birgir JĂłnsson. For Hudson Valley residents, Stewart Airport is a convenient option, while for those coming from New York City, Play provides a Stewart Airport Express shuttle that is timed with its flights. “(Stewart) is a popular airport for New York and surrounding area travelers as it offers the convenience that other airports in the area do not. It is uniquely situated as a hub for travelers in Manhattan, the growing Hudson Valley area, and surrounding states,” JĂłnsson said. Play's fares encompass all necessary fees, taxes, and carrier charges. However, there are limitations and baggage fees that may apply. You can visit Play's website to obtain more information on their baggage fees. From Friday, November 24 to Tuesday, November 28, Play Airlines, an Icelandic budget airline, is providing a discount of 35% on its already budget-friendly flights from Boston Logan International Airport (BOS), Baltimore/Washington International Thurgood Marshall Airport (BWI), and New York’s Stewart International Airport (SWF) to various destinations in Europe. ReyjavĂ­k Paris Berlin Frankfurt London Copenhagen Dublin Amsterdam Read More About: Venice Reveals 2024 Dates For Tourist Entry Fees: Report Zanzibar Or Oman: Which Do The Hungarian Tourists Like?