Tenerife Aiming High To Offer Brits More Than Beaches And Court Markets

Nov 10, 2023

News

Dimple Melwani has been appointed to be the head of the tourism sector of Tenerife since mid-September. She is the chief executive of Tenerife Tourism Corporation. She told TTG that the destination has been investing a lot into making tourism more diversified. It will then offer international visitors a wide range of things to enjoy.

While speaking to WTM London, Melwani said that diversifying the tourism strategy would ultimately strengthen the core market. The UK, ever since the pandemic wrapped up, has started to see the island as something more than just a beach destination.

75% of the British population of about 1.6 million that have traveled to Tenerife in the past nine months have opted for cultural and sporting activities such as trekking or cycling. This is what the Tenerife Tourism Corporation data has revealed.

Melwani describes the objective of Tenerife to attract more high-end customers to the island. “This change is important because it aligns with our tourism strategy.”

To attract more Brits, Tenerife has featured different roadshows at trade fairs across the UK. They have also held face-to-face travel agent training sessions all around the year. It is set to continue in 2024.

Tenerife is simultaneously looking to expand its reach into long-haul markets like the Middle East and Southeast Asia. It also seeks to improve connectivity for neighboring countries like Canada, France, and the US. Tenerife welcomed its first direct US flight last June straight from New York.

Melwani added, “We have this connectivity with the US because we understand there’s demand for it.”To sum it up, Tenerife will continue to focus on reinforcing the core markets of its base while also expanding into new ones. It will be part of its 2024 tourism regeneration strategy. Dimple Melwani, the chief executive of Tenerife Tourism Corporation, has revealed.

Read Also:

Share on Social Media

Sarmind is a Writer and an aspiring Editor who has experience in various short and long-form niches. Her academic pursuits intensely mold her industry background in content creation. She holds a Master's degree in Literature, and when not writing for professional purposes, she can be found re-reading old classics of Jane Austen and the Brontë sisters. She is super fond of cats and enjoys hours of doom-scrolling through memes on social media while cuddled up with a cup of desi chai. She likes to think she is an intellectual badass (colloquial: nerdy bore), and now all she needs is a sewing kit to complete the look!

Leave a Reply

Your email address will not be published. Required fields are marked *

title-img Related

READ MORE The Italian Train Group FS Will Launch A New Night Train Like Hotel

The Italian Train Group FS Will Launch A New “Night Train Like Hotel”: Rome To Dolomites

BY Rookmini TewariNov 21, 2023

The Italian railway FS will launch the new night train next month from Rome to the capital city of the Dolomites Cortina named d'Ampezzo. Launching this new train in the next month seems like a “much-awaited service which aims to attract more numbers of tourists.” This means this luxury hotel-like train will operate every weekend between 15th December 2023 and 25th February 2024, along with some additional runs at the time of Christmas. This Italian state-owned company FS group formed a dedicated group aimed at tourism called FS Treni Turistic Italian. This takes overnight to reach the Dolomites destination, which will depart from Rome Termini at 9:40 P.M. This train company will also work on additional connections, like on the Ionian road from Taranto to Reggio Calabria through Crotone and Catanzaro. This Italian luxury train company FS group was built in the 1980s, along with modernized interiors and technological equipment. If you are wondering how to afford the best hotels in Rome then this luxury hotel like train would be the most suitable. The fleet of this FS group train will also be made up of over 500 trains from the FS Italian Foundation. The staff of this train is made up of 275 members. This luxury hotel-like train features single or double-sleeping tiers, including dinner and breakfast service on the ticket. Actually, the train by Rome is one of the most time saving at an affordable cost. That is why you will get a lot of time for the best things to do in Rome. This on-boarding train car also serves products that are made in Italy, and this includes the bar service as well. This Italian FS group has actively participated in the country's progress for over 100 years. One of the main objectives of this FS business group has always been safe, efficient, and comfortable in terms of transporting millions of people. Read Also: Wheeling’s Holiday Celebrations Bring In Millions Of Dollars For The Local Economy From Tourists Chinese And US Presidents Have Come To A Common Ground Regarding Tourism Facilitation! Record-Breaking Holiday Travel Anticipated As TSA Prepares For Busy Season!

READ MORE Sri Lanka Has Approved Visa-Free Entry For Visitors From Six Countries

Sri Lanka Has Approved Visa-Free Entry For Visitors From Six Countries Including India

BY Sarmind SafiOct 30, 2023

Sri Lanka Cabinet has approved the issuing of free visas to India, Russia, China, Japan, Thailand, and Malaysia. It will come into immediate effect as a pilot project till the 31st of March. Ali Sabry, the Minister of Foreign Affairs, has tweeted. The minister has stated that the pilot project that is to commence immediately will be extended until March 31, 2024. Sabry posted, “Cabinet approves issuing of free visas to India, China, Russia, Malaysia, Japan, Indonesia and Thailand with immediate effect as a pilot project till 31 March.” Earlier in March, Sri Lankan foreign minister Ali Sabry said that Sri Lanka’s relationship with India is ‘one of the most important in our foreign policy.’ Visitors from the mentioned countries can now obtain visas from Sri Lanka without charges. This is a significant change, given that India has been Sri Lanka’s primary source of inbound tourism. Reports by PTI say, according to the statistics for September, India has led north of 30,000 arrivals which comprise 26% of the total. Chinese tourists follow closely as the second-largest group with over 8,000 arrivals. The island country has seen a fall in tourist arrivals since the 2019 Easter Sunday bombings. It resulted in the tragic loss of 270 lives. It included 11 Indians and over 500 civilians injured. Sri Lanka has been fighting a severe economic crisis since its British independence in 1948. Currently, the country is facing political unrest that is marked by protests and calls for President Rajapaksa’s resignation. The economic crisis has created shortages of basic necessities like food, medicine, cooking gas, and fuel. Even toilet paper and matches are nearly unavailable. Sri Lankans have been enduring the long lines outside stores for their basic needs for months now. They have to wait to buy fuel as well as cooking gas due to the shortages. The Ministry of Tourism has recently revealed that during the preceding Cabinet meeting, a Cabinet Paper was introduced. It suggests the provision of complimentary tourist visas to foreign travelers from five countries planning to visit Sri Lanka for tourism. Read Also: Glasgow City Council Moved To Offer More Bus Stops For Tourists Malaysia Adventure: Planning An Active And Thrilling Getaway THIS Is When You Should Visit Maldives!

READ MORE Leicester Square’s Glittering Christmas Market Is Returning To London

Excited For Christmas? Leicester Square’s Glittering Christmas Market Is Returning To London From Nov 8

BY Sarmind SafiNov 6, 2023

Leicester Square is the throbbing quadrilateral at the center of London’s tourist district. It has got a whole new look for the festive season. At the square, the Christmas market stalls abound with each selling seasonal treats, delicious food, and drinks. To put it simply, you will be gleefully drowning in glühwein and bratwurst. Sounds jolly enough? And yet that is not all! Along with the fairy-lit rhombus of Crimbo commerce, there is the Spiegeltent who will be playing host to a hoard of performances. The Olivier Award-winning variety show La Clique will be present. La Clique is the Aussie alternative circus and cabaret show that stays here for 8 weeks. They will be ringing in Christmas in style while returning for another year of vibrance and talent. The full details for the show have not been announced but previous line-ups included kids and family-friendly entertainment. Similar shows can be expected this year too. Refreshments are available nearby with attractions and shopping. The dates and times for the 2023 Christmas market haven’t yet been announced. The live entertainment has been curated by Underbelly. Although an hour will be lost of the daily sunlight, a buzzy Christmas market under the twinkling lights of Christmas is exactly what can cheer us up. Get ready to party with a lot of soul and cheer at the Leicester Square market. You can visit the square anytime between November 8 to January 7, 2024. It is sure to boost up your festive spirit. Entry is free but there are tickets to be booked for additional shows like La Clique. This will; obviously incur extra costs. The nearest station is Leicester Square but you can also have a lot of fun walking from Tottenham Court Road and Piccadilly Circus. Read Also: Singaporean Expert Says Vietnam Tourism Needs Better Destination Management: Report Glasgow City Council Moved To Offer More Bus Stops For Tourists Montana: The Unique Treasure Trove Of The United States