Tenerife Aiming High To Offer Brits More Than Beaches And Court Markets

Nov 10, 2023

News

Dimple Melwani has been appointed to be the head of the tourism sector of Tenerife since mid-September. She is the chief executive of Tenerife Tourism Corporation. She told TTG that the destination has been investing a lot into making tourism more diversified. It will then offer international visitors a wide range of things to enjoy.

While speaking to WTM London, Melwani said that diversifying the tourism strategy would ultimately strengthen the core market. The UK, ever since the pandemic wrapped up, has started to see the island as something more than just a beach destination.

75% of the British population of about 1.6 million that have traveled to Tenerife in the past nine months have opted for cultural and sporting activities such as trekking or cycling. This is what the Tenerife Tourism Corporation data has revealed.

Melwani describes the objective of Tenerife to attract more high-end customers to the island. “This change is important because it aligns with our tourism strategy.”

To attract more Brits, Tenerife has featured different roadshows at trade fairs across the UK. They have also held face-to-face travel agent training sessions all around the year. It is set to continue in 2024.

Tenerife is simultaneously looking to expand its reach into long-haul markets like the Middle East and Southeast Asia. It also seeks to improve connectivity for neighboring countries like Canada, France, and the US. Tenerife welcomed its first direct US flight last June straight from New York.

Melwani added, “We have this connectivity with the US because we understand there’s demand for it.”To sum it up, Tenerife will continue to focus on reinforcing the core markets of its base while also expanding into new ones. It will be part of its 2024 tourism regeneration strategy. Dimple Melwani, the chief executive of Tenerife Tourism Corporation, has revealed.

Read Also:

Share on Social Media

Sarmind is a Writer and an aspiring Editor who has experience in various short and long-form niches. Her academic pursuits intensely mold her industry background in content creation. She holds a Master's degree in Literature, and when not writing for professional purposes, she can be found re-reading old classics of Jane Austen and the Brontë sisters. She is super fond of cats and enjoys hours of doom-scrolling through memes on social media while cuddled up with a cup of desi chai. She likes to think she is an intellectual badass (colloquial: nerdy bore), and now all she needs is a sewing kit to complete the look!

Leave a Reply

Your email address will not be published. Required fields are marked *

title-img Related

READ MORE Manila Wins Big At World Travel Awards 2023

Manila Wins Big At World Travel Awards 2023, Crowned World’s Top City Destination 

BY Sarmind SafiDec 14, 2023

Also known as the Oscars of the travel industry, the World Travel Awards Ceremony was hosted in Dubai, UAE on December 1st. At the event, the Philippines secured four major global recognitions. It also managed to retain its 2022 titles as the World's Leading Dive Destination and Beach Destination. For the first time, Manila has won the Leading City Destination and also received the Global Tourism Resilience Award. They aim to recognize Manila's “global leadership, pioneering vision and innovation to overcome critical challenges and adversity,” reported The Manila Times. The Philippines is reportedly one of only five countries and destinations in the world suggested for the inaugural award. According to World Travel Awards, the winners will be serving as benchmarks for implementing the best practices in tourism resilience. The additional global winners from the Phillipines for this year include Amanpulo, which has been honored as the World's Leading Dive Resort, and City of Dreams Manila which has been recognized as the Worlds Leading Fully Integrated Resort. In September the Philippines along with various resorts and hotels received top honors in the Asia Category of the 2023 World Travel Awards. The achievements were celebrated by the Tourism Secretary Christina Garcia Frasco who has highlighted the contributions of tourism to the country's economy. She said, “These accolades are as much a source of Filipino pride as they are a testament to the enormous contribution of tourism to the Philippine economy and global standing." Learn More About: Record-Breaking Holiday Travel Anticipated As TSA Prepares For Busy Season! The Italian Train Group FS Will Launch A New “Night Train Like Hotel”: Rome To Dolomites Chinese And US Presidents Have Come To A Common Ground Regarding Tourism Facilitation!

READ MORE Maldives And Bora Bora Among Top 10 Tourists Spots

Maldives And Bora Bora Among Top 10 Tourists Spots In The World

BY Sarmind SafiOct 12, 2023

According to a report, two of the most popular locations for tourists who want to spend their holidays in a tropical paradise are the Maldives and Bora Bora. Located on the Indian Ocean, they are now synonymous with clean azure water, pristine white beaches, and refreshing greenery. The islands, however, are very different from each other in that what the visitors can expect from the two places. The main differences between the locations are weather, accessibility, resorts, beaches, and activities. The islands cannot be chosen between them as there is no right answer. Both the islands are absolute treasures and have rightly taken their spots in the top 10 globally. Maldives Best visited in the dead of winter, this island is a drop of paradise on Earth. Featuring a 26-atoll chain of islands with white powdery beaches and turquoise waters, this chain of islands is the envy of all the islands of the world. The signature overwater bungalow resorts of Maldives make the experience even more surreal. Bora Bora This island is not just sun, sea, and beaches. Bora Bora is a major activity ground that includes 4x4 safaris and natural underwater parks that offer a look at the magnificent corals and fish. You can witness shark feedings and enjoy boat rides around the turquoise lagoon. There is also the 2,300-foot Mount Otemanu, from where the entire island is up for view from the top. Some of the other places that have secured the top spots are: Niagara Falls Consisting of the magnificent waterfalls that line the border of New York and Ontario. The Horseshoe Falls that stand at a height of 164 ft. is on the side of Canada. The Bridal Veil Falls and the American Falls are located on the North American side. Mona Lisa In Paris This half-length painting created by the Italian artist Leonardo da Vinci has managed to retain its immense fandom thanks to its rich and fascinating history. Kept in the Louvre Museum since 1797, people line up to have a glance at the famous painting that has become an icon of simplicity in art. The Statue Of Liberty, the Northern Lights, the Stone Henge, the Taj Mahal, the Times Square, and the Burj Khalifa have locked in on the other top 10 marks. Read Also: Siam Paragon Mass Shooting Propels Thailand’s Proposed 300 Baht Tourism Fee To Get Fast-Tracked People Are Interested To Spend More On Traveling Instead Of Investing On Diamonds: Prices Fall Israel Government Declares War: Multiple Flights Cancelled

READ MORE November Trips

November Trips In 2023: From London To The World

BY Sarmind SafiNov 9, 2023

There are quite a few exciting events that you can plan for a quick holiday away in November 2023. We are enlisting some of them so you can check them out according to your convenience. Here are some exciting events that you can explore for a quick getaway in November 2023. Check out the Christmas Light Trails, where the palaces and gardens are within walking distance of London City, and winter light trails are open, especially in this month. You can also witness the Shining Lights of Service, a neon commission by artist Chila Kumari Singh Burman MBE, outside the Royal Pavilion in Brighton. It is set to be held on 11 November-28 January (East Sussex). It explores its role as a hospital for wounded Indian soldiers during the First World War. If you are a fan of wine and cheese, the Hitchin Wine and Food Festival is a must-attend event where you can try a selection of wines and champagnes chosen by local vintners, paired with cheeses from a specially curated cheeseboard. You can access this event on 11 November (Hertfordshire). For movie buffs, the Brighton Film Festival showcases feature and short films from around the world, along with preview screenings, director Q&A sessions, and more. It will be held on 10-19 November (East Sussex). Rochester Cathedral hosts a Jazz and Blues Festival over four days, featuring musical greats like Billy Childish and the Chatham Singers, the James Taylor Quartet, and the Nigel Price Organ Trio. Check out our guide to the town for other things to see and do and places to eat and drink while you're in Rochester. Catch the show on 15-18 November (Kent). These are only a few of the events. If you are interested, check out the tickets for the events, if needed, so you don’t miss out on the holiday fun. Read Also: Excited For Christmas? Leicester Square’s Glittering Christmas Market Is Returning To London From Nov 8 Singaporean Expert Says Vietnam Tourism Needs Better Destination Management: Report The Best Hotels In Mexico City For A Frida Kahlo Pilgrimage